Blood Is Not an Oath (Pt3)

On family memory, moral inheritance, and the cost of belonging

This is Part Three of a series that began with a question about participation: what have we lost by becoming spectators to experiences our ancestors once entered with their whole bodies? From there, the question became more personal. Part Two followed my own hunger for belonging through the communities, identities, and belief systems I had tried to make myself at home inside, and eventually toward something I have had to learn the hard way: belonging is not worth very much if I have to disappear in order to keep it.

I ended that essay writing about the ability to remain rooted when someone disagrees with me, to listen without disappearing, and to belong without surrendering conscience. At the time, those words felt like a conclusion drawn from everything I had already lived through.

I did not realize I was about to be tested on them in probably the most intense way possible.

All of this started in January of this year when I ordered an Ancestry DNA kit.

And, of course, after submitting my saliva, I had an absolute panic moment where I immediately regretted handing over my genetic data to who knows what private equity firm that is going to share it with whatever transhumanist agenda is out there.

Too late. The spit was already in the mail.

I also had absolutely no reason to expect the results would rearrange the story I had been told about myself.

My entire life, I understood my ancestry to be largely English, Scottish, and Irish. I grew up surrounded by the visual language that came with it too—green clovers, Irish imagery, fairies, Celtic-looking decorations, all the little symbols that become so ordinary in childhood that you stop noticing they are teaching you something about who you are.

That was simply where I came from. Or at least I thought it was.

So, when the results came back and said 50% Italian, I was absolutely shocked. Flabbergasted. Bewildered. Confused. Quite destabilized.

This meant something much more immediate: the man I had believed was my father could not be my biological father.

The matches made that difficult to deny. I recognized people on my mother’s side, and those relationships appeared exactly where they should.

But the paternal side was something else entirely.

That realization did more than change a percentage on an ancestry report. It made the story of my own origins suddenly unstable. The family line I had assumed was mine biologically wasn’t mine at all. The ancestry I had casually claimed my whole life, the family medical history I had repeated at doctors’ offices, the names and stories I understood as part of my inheritance—half of it had just fallen away in an afternoon.

There had always been a strange story around my conception. In 2016, while drunk, my mother admitted to me that she had felt guilty for all the times she had cheated on my dad while he was in prison. I had grown up hearing some convoluted explanation about being conceived when he was temporarily out because of good behavior, something involving a wedding, maybe a conjugal visit. Honestly, I don’t even know anymore. The timeline never completely made sense, but I never pushed very hard.

My family has always had something of a motto:

The past is the past. Let’s not talk about it.

Well…. DNA apparently did not get that memo.

Suddenly I had questions I had never expected to be asking at this point in my life. Who was my biological father? Who were these Italian people showing up in my matches? What was my actual paternal medical history? Had an entire family existed beside mine this whole time without me knowing it?

And there was another, stranger layer underneath all of that. If ancestry is one of the ways we orient ourselves in the world (through names, stories, land, family memory, inherited symbols) what happens when you discover that half of the map you were given was wrong?

And somewhere underneath the absurdity of that sentence was a much more unsettling question.

Who, then, were my people?

There was something intensely nauseating about reaching my forties and discovering that a foundational fact about my own identity had simply never been true.

My mother, predictably, denied everything at first and acted completely shocked. It took seven months of what I experienced as denial, contradictions, coping, and avoidance before she finally admitted that she had been in a relationship with an Italian man who ran a restaurant called the North Pole. The restaurant just happened to be on the route my mother traveled when she went to visit the man I had believed was my father while he was in prison.

He had gone to prison for dealing cocaine.

I would eventually learn that my newly discovered biological father’s world was also heavily entangled with cocaine.

My mother really knows how to choose them, huh?

The North Pole

Once I finally had his name, a family friend found an entire Facebook group dedicated to him and the North Pole. I started scrolling through years of photographs, stories, memories from old employees, people reminiscing about the restaurant and talking about how much they loved working for him. It sounded like he had built this iconic little world that people genuinely missed. He seemed charismatic and funny and generous. I learned that he died in a car accident in 2010, which meant that by the time I finally discovered who he was, I had already missed any possibility of ever meeting him.

And this is where my imagination started doing something I did not understand at the time.

I started building a family before I actually met one.

There were half-siblings, nieces and nephews, an entire network of people whose DNA overlapped with mine but whose lives had gone on for decades without me. I started thinking, Wow, what if this is it? What if this explains why I have always felt so disconnected from my own family? Maybe I had missed out on this warm, close Italian family I was actually supposed to have. Maybe these were the people who were finally going to understand me. Maybe I would have Christmases I actually looked forward to again. Maybe I would walk into a room full of relatives and experience some strange recognition that had always been missing.

Maybe everything was finally going to make sense.

Well…no. It did not.


Eugenio Zampighi, Happy Family (19th century).

The Family I Invented Before I Met Them

One particularly sad day, when I was feeling incredibly lonely and isolated, I took the gamble and reached out to the woman who managed the Facebook group. I had a suspicion that she was one of my half-sisters.

She responded within about ten minutes.

She told me that she had known about me my entire life. She said she had been waiting and praying to hear from me, and apparently there may even be another half-sister somewhere out there that neither of us knows. Immediately I was getting information that contradicted things my mother had told me, which by that point was hardly surprising.

What did surprise me was how positively she spoke about my mother. She told me how much she had adored her, how happy my mother had made her dad, how she had wanted them to get married. She would have been around fifteen at the time, so I tried to keep in mind that I was hearing the rose-tinted recollection of a teenage girl who had encountered a very specific version of my mother.

Still, it made me feel nauseated.

I have a lifetime of experiences with my mother that bear very little resemblance to the woman being described to me, and I have been estranged from her because of the dysfunction within my family. Sitting there listening to someone speak almost lovingly about her while I was already trying to absorb the fact that she had hidden my biological father from me for forty years felt surreal. But I tried not to immediately judge any of it. Two people can experience the same person very differently. I knew that. I wanted to be open.

Eventually Patrick and I went to meet my half-sister at a river house where she was staying.

When we first arrived, I was impressed. This was a gorgeous property, worth somewhere around two million dollars, and for a moment I was looking around thinking, Wait, is this our family money? Is this her money? What exactly did I just stumble into? I later realized that it belonged to her soon to be ex-husband, but at the time I knew almost nothing about any of these people.

Anyone who knows me also knows that I am hypervigilant as fuck. I walk into a room and notice approximately a thousand things immediately. Body language, tone, smells, identity markers, animals, exits, mess, tension, who seems uncomfortable, who seems too comfortable. I wish I could turn it off, but I cannot.

I had been very communicative about what time we would arrive, so she knew exactly when we were coming. When she opened the door, she looked like she had just gotten out of the pool, wrapped in a towel. Fine. Whatever. It was summer and people swim. But then we spent the next thirty minutes in the kitchen and she kept saying she was going to go change, only to become distracted by another story, then another, then five more.

The house was a disaster. I want to be fair about that because she was going through a divorce and moving out, and people going through a crisis are allowed to have messy houses. The mess by itself was not the issue. It was the totality of everything happening at once. Half-eaten food, trash and cups everywhere. Flies. She was smoking her cigarettes inside. Air conditioning blasting while the windows were open. She was buzzing around the kitchen, constantly adjusting her towel, starting one story and abandoning it halfway through to launch into another. I had brought her flowers and at some point, I found myself wandering around trying to locate something to put them in because she could not stay focused on one thing long enough to deal with them.

I remember being profoundly relieved that my husband had come with me, because I needed another person in the room who could later tell me that I had not imagined how uncomfortable the whole thing felt.

The property itself was one of the nicest places I had been to in a long time. Yet, the energy inside that house was some of the most destabilizing I had experienced in years.

I don’t know what was happening with her psychologically or medically. Patrick wondered afterward whether medication or something else had been involved, and I had my own questions, especially because she later spoke casually about cocaine use. But I cannot diagnose somebody based on spending one afternoon with her and I don’t need to. The observable experience was enough. My nervous system was screaming at me that something was off.

What troubled me even more was how little curiosity I felt coming toward me.

This woman had supposedly known I existed my entire life and had been praying for me to appear. I had just discovered that half of my biological identity was not what I thought it was. I had spent months trying to learn who my father was, discovered he was already dead, and then walked into a house filled with photographs, stories and memories belonging to people whose blood I shared but whose lives I knew absolutely nothing about.

I had an entire fucking life too.

Yet I kept feeling like there was plenty of room for me to absorb her stories, her family history, her understanding of everyone involved, her healing journey, her perspective on my mother and our father, but much less room for me whenever my own interpretation differed from hers.

At one point I tried to offer a different perspective during a conversation and the interaction escalated badly enough that she started yelling and I nearly walked out. Afterward it was brushed away with something along the lines of, That’s just Italians. That’s how we fight.

But I wasn’t raised in this family. I do not have some reservoir of childhood affection that turns being screamed at into charming cultural familiarity. To me, it just felt like being screamed at.

There wasn’t much of an apology or an attempt to understand why the interaction bothered me. That feeling would become important later.


Bittersweet

The most disturbing thing I learned during this period involved our biological father.

I found out that when he was in his thirties, he had sexually exploited a teenage girl. She eventually wrote about the experience in a memoir, and a week or two after meeting my half-sister I got a copy of the book.

I will admit that I skimmed most of it because the author had become a born-again Protestant Christian and there is enough Abrahamic worldview running through the thing to make my eye twitch. But then I reached Chapter Eleven, titled “Bittersweet,” and stopped skimming.

She describes herself at fourteen as a child living with alcoholic parents, receiving very little nurturing or stability at home. My biological father was thirty-four years old, married, and already a father. He entered her world through horses. He helped her ride, bought her things, took her places, fed her, praised her and gave her attention at a time when the adults responsible for her were failing badly.

Then, according to her own account, that relationship became sexual.

Looking back as an adult, she describes recognizing a pattern she could not recognize when she was fourteen: an older man exploiting the vulnerability of a hurting girl. She writes about feeling trapped and confused. She describes being pressured sexually and unable to tell her parents what was happening because her own home was so unstable. At one point she summarizes what remained afterward as “virginity stolen, trust violated.”

That was enough for me.

I remember my half-sister telling me about this and saying, “You know Catholic men, always wanting those virginal women…” I was truly disgusted. I told her how horrific it was, and she said, “Well, we all have good and bad parts in us.” Then came Ram Dass and some New Age copium, as if that could soften what she had just shared with me.

I did not need to spiritualize it. I did not need to search for the hidden blessing. I did not need to tell myself that complicated people contain light and darkness and therefore no moral judgment is ever appropriate. I did not need to forgive a man I had never met simply because half of my DNA came from him.

A thirty-four-year-old man pursuing and sexually exploiting a fourteen-year-old child is abuse.

And that man was my biological father.

This realization was especially disorienting because I had already spent weeks immersed in the Facebook memorial group, where he existed almost entirely through warm collective memory: the funny restaurant owner, the beloved boss, the larger-than-life personality, the guy who made people laugh and created a place they still remembered decades later.

Those memories did not necessarily become lies because I read the memoir.

That is part of what made this harder.

People who do terrible things are rarely terrible every second of every day. A person can be generous to an employee and predatory toward somebody else. He could have made people laugh. He could have been adored by his daughter. He could have created an environment that people genuinely remember with enormous affection.

Human beings are inconvenient like that.

But once I read this woman’s account, another voice entered the family story.

And the prettier memories could no longer be allowed to swallow hers.

That is where I started thinking about memory differently.

A family is partly made out of the stories it agrees to repeat. Certain stories become funny. Certain names become beloved. Certain things are excused, certain things are hidden, and certain things become things “we don’t talk about.” Over time, those repetitions harden into an identity.

I know something about that because I came from a family whose motto was essentially the past is the past.

But the past does not disappear because people become uncomfortable when somebody names it.


Baccio Bandinelli, Laocoön (1520–25)

What My Body Already Knew

There was more information I struggled with during that visit. My half-sister spoke very casually about cocaine and told me that it had been “always snowing at the North Pole,” meaning cocaine was apparently everywhere around the restaurant. I was learning that my biological father had also dealt cocaine, which meant that both men occupying the category of father in my life (the man who raised me and the biological father I had just discovered) had been cocaine dealers.

Again, apparently, my mother had a type.

(Sometimes dark humor is the only way I know how to metabolize information that would otherwise make me want to scream.)

The day after meeting my half-sister, I felt sick. I kept replaying everything. Patrick and I talked about how uncomfortable the visit had been, and he agreed that we should have left much earlier. It seemed like almost every story I had heard contained another piece of information that I wished I had never learned.

Still, I did not want to make a harsh decision too quickly. She was going through a divorce. Finding a biological sibling in middle age was obviously going to be emotionally strange. Maybe I had simply become overloaded. Maybe my hypervigilance was getting ahead of me. Maybe I should give her another chance.

Very shortly after I read the chapter in the memoir, she invited me back to the river house one last time so that I could meet her daughter—my newly discovered niece.

Even though I did not really want to go, I agreed.

And then my body had other plans.

The day before the visit I developed a wicked migraine that continued through the entire day I was supposed to see her. I physically couldn’t endure the long drive and social stimulation.

And staying home gave me something I had not really had since this entire discovery began: enough distance to hear myself think.

As the adrenaline wore off, I had to admit that I did not want this relationship. I did not want to go back to the river house. I did not want birthday parties and photographs and nieces and nephews suddenly being folded into my life because DNA had revealed that technically these people belonged to categories called sister and family.

I did not feel closer. I wanted distance.

Coming to this conclusion hurt because I had wanted this discovery to mean something else entirely. I had let myself imagine that biological family might finally provide some missing form of belonging. Instead, I found myself confronting a question I had already been writing about.

In The Death of the Performed Self, I wrote about transformation as something deeper than simply adopting a new vocabulary or worldview. Real transformation shows up as discernment, self-command, courage, and to stand firmly without requiring everyone around you to reassure you that you are standing in exactly the right place.

Apparently life decided I needed an immediate practical examination.

Because suddenly the thing being offered wasn’t an abstract community or ideology.

It was blood.

Two biological sisters. Nieces and nephews. An Italian lineage. Photographs of a father whose face might contain some clue about mine. An entire family story I had briefly believed could explain why I had spent so much of my life feeling disconnected.

And maintaining access to that fantasy would have required me to begin overriding myself almost immediately.

I would have needed to ignore how uncomfortable I had been. Explain away the yelling. Explain away the instability. Keep reminding myself that she was going through a hard time. Swallow my moral reaction to what I had learned about our father. Keep accepting photos and birthday invitations. Meet the niece. Smile. Try harder. Be open-minded. Do not hurt anybody’s feelings.

Most importantly: do not risk losing belonging.

I know that woman. I know the version of myself who would have done exactly that and called it compassion.

She has existed inside churches, relationships, political communities, spiritual worlds, friendships and my own family. She is very good at learning the correct vocabulary. She can figure out what everyone around her needs her to believe. She can abandon her own perception and call it humility. She can disappear inside belonging and convince herself she has finally been loved.

I have spent years trying to let that performed self die.


Sandro Botticelli, Calumny of Apelles (c. 1495)

When Truth Costs Something

Eventually I sent my half-sister a boundary message.

It took me days to write because I was trying so hard not to be cruel. I told her the experience had been overwhelming and destabilizing. I explained that learning what I had learned about our biological father had deeply disturbed me and that I had struggled with what I perceived as attempts to soften or rationalize his behavior. I told her that I did not want to build a relationship and that I needed distance.

Her response illuminated almost everything my intuition had been trying to tell me since the river house. She sent me nine or ten messages in a flurry.

She told me that she had forgiven our father and framed that forgiveness as part of healing.

Then there was another Ram Dass quote….of fucking course there was a Ram Dass quote.

Her telling me that she had forgiven him would not have bothered me by itself. That is her relationship to her father. She knew him. She loved him. She can make whatever peace with his memory she needs to make. I am not the sovereign authority over her conscience.

But neither is she the sovereign authority over mine.

What bothered me was the way forgiveness became evidence of healing, because suddenly there was an implied hierarchy between us. She had reached the spiritually mature interpretation, while my anger, disgust and refusal to forgive were positioned as something I had yet to work through.

And there it was again: the exact same sensation I had felt in the river house.

I was not merely being offered another way of seeing the situation.

I felt like I was being told which interpretation was the evolved one.

This is why I have become so suspicious of spiritual bypassing. Forgiveness can be meaningful and healing for someone personally, but the word becomes dangerous when it is turned into a moral cudgel. Anger becomes pathology. Disgust becomes evidence that you have not “done the work.” Moral judgment becomes something unenlightened people cling to because they have not yet transcended their ego.

No.

A friend, Torna Braggison, recently wrote about hamingja as a kind of luck or power strengthened through honorable action. One idea from that piece has stayed with me: anger can be a signal that something has crossed a line and needs a response. I don’t think every surge of anger is a flawless instruction. Mine can distort things too. But I also don’t want to treat anger as automatic proof that I am sick, stuck, or failing to heal.

Sometimes something really has violated your moral order. Sometimes disgust is appropriate. Sometimes refusing to forgive someone you never knew is not a wound begging to be healed.

And I absolutely refuse the idea that moral clarity is an illness from which I need to recover.

The conversation escalated after that. I eventually said things harshly. I told her that I had experienced our time together as profoundly unstable, that I had not felt much curiosity from her about my life or what any of this had done to me, and that I felt as though she wanted to control what I was allowed to think, say and feel.

Those words did not arrive serenely after a breathwork session.

I was pissed. I was hurt. I was activated.

Could I have phrased some of it differently once the adrenaline left my body? Absolutely.

But one of the hardest lessons of my life has been learning that regretting the sharpness of a statement does not automatically mean the truth underneath it was wrong.

That distinction matters when you have spent years interpreting every conflict as evidence that you must have failed.

Sometimes a boundary comes out ugly because the gentler versions did not work.

Sometimes your hands shake while you type it.

Sometimes you cry afterward.

Sometimes the truth does not sound enlightened.


The Three Fates, 1558 by Giorgio Ghisi

Ond, Words in the Well, and Blood That Is Not an Oath

This is where Ond has started to become far more than an interesting Heathen concept to me.

Ond is the sacred breath, the vital breath of life. In the Heathen material I have been studying, speech is intimately connected to it because words quite literally ride upon breath. We take something that exists privately within us and breathe it outward into relationship, community and memory.

That idea has been sitting differently with me after this experience.

Truth is very easy when nobody has anything to lose.

Integrity becomes harder when speaking honestly threatens belonging.

It is one thing to sit alone at a desk writing about the importance of remaining rooted. It is another thing to have a newly discovered biological sister standing on the other side of the sentence.

At some point truth has to move from inside the body to outside it.

You have to breathe. Then you have to speak.

There is another Heathen idea I have been thinking about throughout all of this: words placed into the well. Not all words carry equal weight. What we say casually to a stranger is not the same as what we say to family, friends or community. Words spoken within relationships become part of shared memory. They influence reputation, identity, trust, inheritance.

When I think about this now, I cannot stop thinking about that Facebook group.

It was, in its own strange modern form, a well of memory.

Photograph after photograph, story after story, people placing memories of my biological father into a common space. The restaurant everyone loved. The funny boss. The friend. The father. The charismatic guy who made people feel good and created something people missed decades later.

And then I opened a memoir. Another voice entered the well.

A fourteen-year-old girl’s. Her story does not erase everybody else’s.

But neither should their nostalgia erase hers.

That, to me, is where honor becomes different from reputation. Reputation can be built by repeating the most flattering stories. Honor requires making room for what is true even when the truth injures the story we would prefer to preserve.

Torna’s article gave me another way to think about the family part of this. He describes hamingja as something shaped by action and connected outward through family and community, like rings in a web.

“Acting with blatant dishonor is the worst thing you could do to your spiritual self. Not only would you have a lack of spiritual power and potency, it could also take your family generations to rectify your misdeeds causing your descendants to bear your shameful actions through no fault of their own.” —Torna Braggison⁠

What one person does can become part of what the people around them have to carry, and the stories a family repeats help determine what gets passed along. That girl’s account belongs in the web too. So does my choice about whether I help cover it over.

That web also means I cannot simply declare myself separate and walk away untouched. The damage created by dishonorable action is called ohamingja—a negative inheritance that can move through a family and into its descendants. So, I can reject my biological father’s conduct and remain estranged from a mother whose actions I consider deeply dishonorable, but distance does not erase what their choices set in motion. I am still living with consequences I did not choose. The responsibility for what comes next belongs to me. I can live more honorably, tell the truth, keep my word and rebuild my own hamingja rather than passing the same secrecy, chaos and moral cowardice forward.

And this entire experience has made me think about blood differently too.

Blood is not an oath.

DNA can reveal biological relationship, but it cannot manufacture intimacy. It cannot command loyalty. It cannot obligate me to defend somebody I never knew. I share half of my DNA with my biological father, but I do not inherit his degeneracy or his excuses. I do not inherit anyone else’s nostalgia. I do not have to repeat my mother’s secrecy, and I do not inherit my half-sister’s forgiveness.

Biology can tell me where I came from. It cannot decide what I owe.

Kinship, at least in any meaningful sense, still has to be enacted through reciprocity, trust, words, deeds, character and time.

Relationship is something built. Not something detected in saliva.

This may be the greatest gift buried inside what has otherwise been one of the most disturbing years of my life.

For a brief period I really believed discovering my biological family might heal something ancient in me. I imagined the Italian family before I met them. I imagined Christmases with a full house, warmth, a family who had always wanted me, nieces and nephews, people who might somehow recognize me in a way my own family never had.

I am grieving that imagined family now too.

And maybe this is what standing rooted really means—not demanding that reality conform itself to the story I hoped would save me.

When I look backward at the hardest parts of my life now, I can see something I could not see while I was living through them. I know my vulnerabilities better. I know how badly I have wanted belonging. I know how susceptible I have been to charismatic people, authoritative belief systems, communities with one single permitted interpretation, people who speak with such certainty that I begin distrusting my own perception.

I know the seduction of being told, This is what healing looks like.

This is what being good looks like.

This is what being spiritually mature looks like.

This is what a good daughter looks like.

This is what a good Christian looks like.

This is what an enlightened person believes.

I have played that game before. Many times.

And this time, when the same dynamic appeared wearing an entirely different costume, I recognized it.

Not instantly. But sooner. And to me, that is a win.

Standing rooted does not mean I believe I am always right. Hypervigilance, trauma and anger can distort perception. I need people who challenge me, and I need the capacity to admit when evidence shows me that I am wrong. A tree that cannot move at all breaks in the wind. Roots are not rigidity. Roots make movement possible without losing the ground underneath you.

For a long time I thought honor had mostly to do with reputation—whether other people considered you good, whether you behaved properly, whether you were liked.

I understand it differently now.

Honor has something to do with whether your speech and your actions actually belong to the same person. Whether what leaves your mouth remains connected to what you know and believe inside yourself. Whether you can be trusted.

Especially by yourself.

That is why Ond has become such a powerful image for me. Breath originates inside the body and speech rides outward upon it. There should be some continuity between the two. Not perfection. Not impulsively saying every thought that passes through our minds. Not using “I’m just being honest” as permission for cruelty.

Continuity.

I do not want my mouth saying yes while every other part of me is screaming no.

I do not want to write publicly about integrity while living privately through appeasement.

I do not want to talk about truth and honor and then abandon both the moment they threaten to cost me something.

I’m beginning to believe that healing is much less glamorous than I used to think.

It is not pretending everything happens for a reason or turning every horrific thing into a lesson about love.

It is noticing the old pattern sooner. Leaving sooner.

Sending the difficult message.

Crying afterward because you genuinely wished the story had ended differently.

Grieving the family, you imagined without forcing yourself to belong to the family you actually found.

Maybe healing is being able to feel that ancient hunger for belonging rise inside you and still recognize when the price being asked is too high.

Biology can reveal my blood, but it cannot command my conscience.

And I can be more careful about what I place into the well.

These words are significant to me because they are carried on my own breath. They are part of the story I am choosing to leave behind me, and after a lifetime of learning how easily I could give my voice away in exchange for love, safety, certainty or belonging, I want the words I breathe into this world to actually belong to me.

Even when my voice shakes.

Even when telling the prettier story would have been so much easier.


Thank you so much for reading or listening! The audio always includes a few extra nuggets that aren’t in the written version, so give it a listen when you can. I’d love to hear your thoughts in the comments!

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The Ancient Hunger Beneath Modern Life (Pt.1)

The Ancient Hunger Beneath Modern Life (Pt.1)

Taste0ftruth

·

Jul 30

Listen now

The Death of the Performed Self (Pt 2)

The Death of the Performed Self (Pt 2)

Taste0ftruth

·

Aug 18

Listen now

Articles that influenced this series:

Power Through Truth

The Strength in Honor

Mediation, Myth and Mystery

the World of GroovinMeGzz: Is That a Hula-HoOp?? (A story of a hooper…)

1984 and The Handmaid’s Tale: Misplaced Parallels and Liberal Delusion

Breaking Free: A Conversation with Yasmine Mohammed on Radical Islam, Empowerment, and the West’s Blind Spots

After finishing George Orwell’s 1984, I noticed its resurgence in popularity, especially after Trump’s election. Ironically, it’s not the conservative right but the progressive left that increasingly mirrors Orwellian themes. Similarly, Margaret Atwood’s The Handmaid’s Tale has become a rallying cry for liberals who claim to be on the brink of a dystopian theocracy. Yet, as Yasmine Muhammad pointed out in this week’s episode, this comparison is not only absurd but deeply insulting to women who live under regimes where Atwood’s fiction is a grim reality.

1984: Rewriting Language and History

The Democratic Party’s obsession with redefining language is straight out of Orwell’s playbook. They tell us biology is bigotry and that there are infinite genders, forcing people to adopt nonsensical pronouns or risk social ostracism. This is not progress—it’s the weaponization of language to control thought, eerily similar to Orwell’s Newspeak.

But it doesn’t stop there. They actively rewrite history by renaming monuments, military bases, and even schools, erasing cultural markers in the name of ideological purity. This is doublespeak in action: the manipulation of truth for political orthodoxy. Orwell’s warning that “orthodoxy is unconsciousness” feels disturbingly apt when observing the modern left.

The Handmaid’s Tale: An Insult to Women Who Actually Suffer

In our conversation, Yasmine highlighted the absurdity of liberal claims that America is The Handmaid’s Tale come to life. Yasmine, who grew up under Islamic theocracy, knows firsthand what it’s like to live in a world where women have no autonomy. These women cannot see a doctor without a male guardian, are forced to cover every inch of their bodies, and are denied basic freedoms like education or the right to drive.

Contrast this with the West, where women have more freedom than any other point in history. Liberal women can run around naked at Pride parades, freely express their sexuality, and redefine what it means to be a woman altogether. And yet, they cry oppression because they are expected to pay for their own birth control or endure debates over abortion limits. This level of cognitive dissonance—claiming victimhood while living in unprecedented freedom—is a slap in the face to women who actually suffer under real patriarchal oppression.

Liberal Orthodoxy: Lost in the Sauce

What’s truly Orwellian is how the left uses its freedom to strip others of theirs. They shout about inclusivity but cancel anyone who disagrees. They claim to fight for justice while weaponizing institutions to enforce ideological conformity. Meanwhile, they are so consumed with their own victim complex that they fail to see how absurd their comparisons to dystopian fiction really are.

Orwell and Atwood warned against unchecked power and ideological extremism. If liberals actually read these books instead of using them as aesthetic props, they might realize they’re mirroring the very authoritarianism they claim to oppose. Instead, they’re lost in the sauce, preaching oppression in a society where they have more freedom than they can handle.

As Yasmine said, “You want to see The Handmaid’s Tale? Try being a woman in Saudi Arabia, Iran, or Afghanistan.” The left would do well to remember that before playing the victim in their cosplay dystopia.

Understanding the Impact of Diet on Thyroid Health

When clients come to me saying they have a “slow metabolism” or a “broken” metabolism, often they think they need to eat even less or cut carbs to jumpstart weight loss. But let me flip the script: in many cases, it’s actually chronic under-eating and restrictive dieting that’s slowing down their metabolism. Chronic dieting, especially with very low calories, can lead to impaired thyroid function and ultimately disrupt how the body uses energy. Here’s how it happens and what you can do to restore balance.


What is the Thyroid and Why Does It Matter?

Your thyroid is a small gland in your neck that plays a massive role in regulating your body’s metabolism. Often called the “controller” of metabolic function, the thyroid works closely with the hypothalamus and pituitary glands in the brain to maintain your metabolic rate. This system allows your body to increase or decrease energy production based on its needs, influencing everything from how you process food to your body temperature.

The thyroid primarily produces two hormones:

  • T3 (Triiodothyronine) – the active hormone that your cells use.
  • T4 (Thyroxine) – the inactive hormone that must be converted into T3 before your body can use it.

The production and conversion of these hormones depend on a feedback loop that begins with TSH (Thyroid Stimulating Hormone), which signals the thyroid to produce and release T4. But when the body is stressed—especially due to chronic under-eating or extreme calorie restriction—this whole process can become disrupted.

How Chronic Dieting Wrecks Your Thyroid

Under-eating is a significant source of stress for the body. Dieting or calorie restriction triggers the HPA axis (Hypothalamic-Pituitary-Adrenal axis), leading to an increase in CRH (Corticotropin-Releasing Hormone) and cortisol, our primary stress hormone. High cortisol levels can interfere with thyroid function in the following ways:

  • Reduces TSH Production: Elevated cortisol inhibits TSH, lowering T4 production and decreasing the amount of thyroid hormone available for energy use.
  • Impairs T4-to-T3 Conversion: Chronic stress slows down the conversion of T4 (inactive) into T3 (active), reducing your body’s energy production.
  • Increases rT3 Levels: Instead of converting into T3, some T4 becomes reverse T3 (rT3), a hormone that blocks T3 from being used. This, in turn, reduces the sensitivity of your cells to thyroid hormones, further lowering metabolic function.

This is why individuals who chronically under-eat or yo-yo diet often experience symptoms of hypothyroidism, even without an official diagnosis.


Symptoms of Suboptimal Thyroid Function

If your thyroid isn’t functioning optimally, you may notice some of the following symptoms:

  • Low body temperature (below 97.8°F)
  • Frequent feelings of cold, regardless of weather
  • Low or no libido
  • Anxiety, brain fog, or poor memory
  • Unexplained weight gain or difficulty losing weight
  • Bloating, poor digestion
  • Changes in hair texture or hair loss

Many clients experiencing these symptoms have been stuck in a calorie-deficit mindset for years, keeping their bodies in a constant state of stress. As a result, they’re often dealing with adrenal dysfunction, hypothyroidism, or even reproductive health issues, like extreme PMS, cycle loss, or low testosterone.


Restoring Your Thyroid Health—The First Steps

To begin improving thyroid health, our initial goal is to support both psychological and physiological balance, moving away from restrictive dieting and focusing on nourishment. Here’s a breakdown of the steps:

  1. Stabilize Blood Sugar: Balanced blood sugar supports thyroid health and reduces stress on the body.
  2. Maximize Nutrient Density: Prioritize whole, nutrient-rich foods to ensure your body receives adequate vitamins and minerals, especially selenium, zinc, and iodine, which are crucial for thyroid function.
  3. Reduce Inflammation: Chronic inflammation can further stress the thyroid. Anti-inflammatory foods and lifestyle practices can help.
  4. Incorporate Breathwork: Simple breathwork techniques can stimulate the vagus nerve, helping to regulate the HPA axis and reduce stress.
  5. Avoid Dietary Triggers: Reduce foods that promote “leaky gut,” such as highly processed foods, sugar, and gluten, if sensitive. This protects your immune and thyroid health.
  6. Manage Stress Proactively: Yoga, meditation, journaling, or spending time in nature can help keep cortisol in check.
  7. Reduce Toxins and Pollutants: Environmental toxins can interfere with hormone health, so minimizing exposure can be a powerful step.
  8. Prioritize Rest and Sleep: Quality sleep allows the body to recover and reset, which is essential for thyroid health.

The Bottom Line

Restrictive dieting isn’t the solution to a slow metabolism; it’s often the root cause. Chronic under-eating can lead to imbalances in your thyroid and adrenal glands, ultimately slowing down your metabolic rate and making it harder to achieve your fitness goals. Rebuilding a balanced, nourished body will not only help you feel better but will also lay the foundation for sustainable health.

This week, we’re talking all things thyroid health, and this post breaks down why breaking free from the dietary dogma of diet culture is crucial! Ever feel like your energy’s tanked, your minds in a fog, or your metabolism’s stuck in slow motion? 🧠✨ You’re not alone, and it could be your thyroid talking.

On this week’s Taste of Truth Tuesdays, we’re joined by Nicole, a holistic health advocate who’s here to shed light on how diet culture’s obsession with restriction can wreak havoc on your thyroid. From her own experience facing an autoimmune diagnosis to her advocacy for individualized nutrition, Nicole breaks down how restrictive dieting not only slows your metabolism but also impacts hormone balance, brain clarity, and overall well-being. Join us to learn how making friends with food (yes, even carbs!) might be the best way to support your thyroid and reclaim your energy.

Well Considered: Mastering Informed Consent in Medicine

Take Control of Your Health Decisions: A Deep Dive with Just the Inserts

This week on Taste of Truth Tuesdays, we’re excited to welcome a special guest— the founder of Just the Inserts 🩺💊—as we explore her groundbreaking new book, Well Considered: A Handbook for Making Informed Medical Decisions. In this episode, we tackle one of the most vital topics in healthcare today: informed consent.

Here’s a preview of what we’ll be unpacking:

✨ What Inspired Well Considered?

What was the catalyst for creating this essential handbook? We’ll dive into the pivotal moment that led to its conception. Whether it was a personal experience or witnessing the confusion around medical decisions, you’ll hear the full backstory straight from the source.

📝 What is Informed Consent and Why Is It a Game-Changer?

Informed consent is more than a checkbox—it’s about having the knowledge and confidence to make the best choices for your health. We break down the meaning of informed consent and explore why it’s crucial for every patient to understand their options before saying ‘yes’ to a treatment.

📜 Are Inserts Just for Legal Reasons?

Some critics claim Just the Inserts causes unnecessary alarm by drawing too much attention to drug inserts. We take on these criticisms and discuss why inserts are far more than just legal protections for pharmaceutical companies. Get ready to hear why being fully informed isn’t about fear—it’s about empowerment.

💡 Feeling Rushed by Healthcare Providers? Here’s How to Stand Your Ground

Ever felt pressured by a doctor to make a snap decision? You’re not alone. We’ll share practical advice on how to slow down the conversation, ask the right questions, and ensure your voice is heard—without being rushed into treatments or medications.

💉 The Vaccine Debate: Individual Choice vs. Public Health

Vaccines are a hot topic, sparking debates about individual rights versus collective health. We’ll explore how to navigate this complex issue, finding balance between personal autonomy and the greater good when it comes to medical interventions like vaccines.

Dr. Stanley Plotkin, a prominent figure in vaccinology, and some of his colleagues recently published an article that has drawn significant attention. The article acknowledges that vaccines are not as thoroughly studied as previously claimed, particularly in terms of safety, both before and after they are licensed. This has raised concerns among critics, who argue that for decades, the public was assured that vaccines underwent rigorous safety testing.

Key points from the article include the admission that prelicensure clinical trials often have limited sample sizes and short follow-up periods, which may not fully capture long-term safety data. Additionally, there are currently no dedicated resources for post-authorization safety studies, relying instead on annual appropriations approved by Congress. This lack of resources for ongoing safety monitoring has been criticized as inadequate, particularly given the widespread use of vaccines.

This revelation has been met with strong reactions, especially from those who have long questioned the rigor of vaccine safety studies. They argue that these acknowledgments confirm their concerns that vaccine safety has not been as thoroughly investigated as it should be.

Read the paper here

🧠 Get the Right Info: Making Confident Prescription Decisions

Not all medical advice is created equal, and it can be tough to know if your doctor is offering the best treatment options for you. We’ll share strategies for ensuring you get the most accurate, unbiased information when making choices about prescription medications.

✔️ 3 Actionable Tips to Start Making Informed Choices Today

We’ll wrap up the episode with three practical, actionable tips to empower you to start making more informed medical decisions—whether you’re picking up a prescription or heading in for a routine check-up.

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Learn how to read an insert!

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This week’s conversation is all about reclaiming control over your health decisions. Tune in for an eye-opening discussion that’ll give you the tools you need to ask better questions, challenge the status quo, and take a more active role in your medical care.

Don’t miss this powerful episode of Taste of Truth Tuesdays! 🎙️

#InformedConsent #MedicalDecisions #HealthcareEmpowerment #WellConsidered

The MLM Illusion: Selling a Dream or a Trap?

New Episode Alert: The Dark Side of MLMs and Coercive Control

🚨 This Week on Taste of Truth Tuesdays 🚨, we’re diving into the complex and manipulative world of multi-level marketing (MLM) companies—uncovering the coercive control tactics they use to keep people hooked. 🧠💸 MLMs don’t just sell products. They sell a dream—a dream of financial freedom, wealth, and unlimited success. The problem? That dream is often built on deceptive tactics that prey on vulnerability, foster magical thinking, and emotionally manipulate their members.

At first glance, MLMs seem like a golden opportunity. They promise wealth, freedom, and independence—targeting people who are seeking a way out of financial struggle or a traditional 9-to-5. But underneath those glittering promises are dangerous tactics that prey on human psychology, exploiting emotional weaknesses to create loyalty and blind devotion.

A key tactic MLMs use is magical thinking. This is the belief that positive thoughts and visualizations alone can bring success, wealth, or health. A 2019 study in Frontiers in Psychology revealed that many MLMs sell products—like supplements and essential oils—by making unverified claims about curing diseases, with little to no scientific evidence to back them up. 😳

Why Is Magical Thinking So Dangerous?

Magical thinking isn’t just harmless optimism. In the context of MLMs, it can lead people to make poor financial and health decisions. Here’s why it’s so dangerous:

🚫 False Sense of Control: Magical thinking tricks people into believing they can control outcomes simply by thinking positively. This false confidence can prevent them from taking real, actionable steps to improve their situation.

🚫 Health Risks: MLMs often push supplements and oils with promises of “miracle cures” for serious illnesses—without scientific validation. People may choose these products over actual medical treatments, putting their health in danger.

🚫 Emotional Manipulation: By convincing members that failure is due to their lack of belief or effort, MLMs shift the blame from the system to the individual. This creates a toxic cycle of guilt and shame, trapping people emotionally in the MLM.

Coercive Loyalty and Emotional Manipulation

Beyond magical thinking, MLMs use coercive control tactics to create a false sense of community and belonging. They foster an atmosphere of loyalty where members feel pressured to stay positive, constantly recruit new people, and never question the system.

💥 Coercive Loyalty: Members are often told that the reason they’re not successful is because they’re not trying hard enough, recruiting enough, or believing in themselves. This turns failure into a personal flaw, rather than a flaw in the business model.

💥 Community Pressure: MLMs thrive on social dynamics, where members are encouraged to pressure their friends and family into joining. This creates a network of dependency and makes it harder for people to leave, even when they start seeing the cracks in the system.

💥 Emotional Exploitation: Guilt, shame, and failure are powerful emotional tools used by MLMs. When people don’t succeed, they’re often made to feel as if they didn’t believe in the product or themselves enough. This emotional manipulation keeps members invested—financially, mentally, and emotionally—even when the odds are against them.

Breaking Free: Real Stories of Escaping MLMs

In this week’s episode, we also share real stories of individuals who have been trapped in MLMs and how they broke free. These stories highlight the emotional, financial, and mental toll that MLMs take on their members, and how difficult it can be to escape once you’re in the cycle. 😳

Why You Need to Listen

If you’ve ever been approached by someone pushing a “life-changing opportunity” or a “groundbreaking product,” this episode is for you. If you’ve been tempted to join an MLM—or know someone who has—this episode is essential listening. We’re unpacking the toxic blend of pseudoscience, community pressure, and emotional exploitation that keeps MLMs running, and sharing actionable tips on how to recognize the red flags before it’s too late. 🚩

Tune in to this week’s episode of Taste of Truth Tuesdays to learn how to protect yourself from the manipulative tactics of MLMs and avoid falling into their web of magical thinking and emotional control. Whether you’re considering joining an MLM or are currently involved, understanding these tactics is key to protecting your financial and emotional well-being.


🎧 Listen to the full episode now—


#MLMAwareness #MagicalThinking #CoerciveControl #PodcastAlert #HealthOverHype #EmotionalManipulation #CriticalThinking #MultiLevelMarketing #BreakFreeFromMLMs

Why MLMs Exploit Magical Thinking

Magical thinking is often presented as something harmless, quirky, or even empowering: believe hard enough, visualize the outcome, raise your vibration, and somehow reality will reorganize itself around your desires.

The right thoughts will attract the right life.
The right energy will attract money.
The right mindset will make the business work.
And if it still isn’t working? Well, apparently you need to believe harder.

This is where magical thinking stops being an innocent coping mechanism and becomes something far more manipulative.

There is nothing inherently wrong with imagination, hope, ritual, goal-setting, or trying to orient your mind toward possibility. The problem begins when thoughts are treated as though they possess direct causal power over circumstances—and when that belief is used to excuse exploitative systems, deny material reality, and blame people for outcomes they cannot fully control.

Multi-level marketing companies thrive inside this framework.

They rarely sell only skincare, supplements, leggings, essential oils, or some mysterious powdered substance promising to fix your hormones. They sell a total worldview: success is available to anyone, financial freedom is right around the corner, and your mindset is the only meaningful obstacle standing between you and the life you deserve.

It sounds liberating.

In practice, it becomes a remarkably effective form of narrative control.

The Manifestation-to-MLM Pipeline

Manifestation culture and MLM culture speak remarkably similar languages.

Both frequently suggest that your external circumstances are a reflection of your internal state. Wealth signals alignment. Success proves belief. Failure reveals fear, negativity, laziness, or some hidden subconscious block.

Within this worldview, structural explanations disappear.

The compensation plan is not the problem. Market saturation is not the problem. Recruitment-based growth is not the problem. The cost of inventory, conferences, subscriptions, samples, coaching, and social-media advertising is not the problem.

You are the problem.

You did not show up consistently enough.
You entertained doubt.
You listened to “negative people.”
You failed to embody your future self.
You did not want it badly enough.

This is one of the reasons magical thinking is so useful to high-pressure groups: it turns legitimate criticism into evidence of personal or spiritual deficiency.

The system never has to prove itself because its members are taught to endlessly prove themselves to the system.

Why Magical Thinking Becomes Dangerous

1. It Creates a False Sense of Control

Magical thinking offers certainty in an uncertain world. That is part of its appeal.

It tells people that they can control outcomes through the correct combination of intention, visualization, emotional regulation, disciplined optimism, and personal belief. In an MLM, that message becomes attached to a business opportunity: anyone can succeed as long as they follow the system and maintain the right mindset.

But real outcomes are shaped by countless factors: timing, money, health, geography, existing social networks, market conditions, family responsibilities, luck, and the structure of the business itself.

A person can work hard and still fail inside a bad system.

That truth is uncomfortable, especially for companies that need a constant stream of hopeful recruits. It is much more convenient to teach people that their thoughts determine their results.

The illusion of total control can actually make people less capable of evaluating reality. Instead of asking whether the opportunity is financially sound, they are taught to examine whether they have been sufficiently positive.

2. It Keeps People Spending Money

MLMs routinely frame additional spending as an investment in your future identity.

Buy the starter kit.
Purchase enough inventory to qualify for the next rank.
Attend the conference.
Pay for the leadership retreat.
Subscribe to the training platform.
Order samples for potential customers.
Invest in yourself.

And because magical thinking encourages people to interpret persistence as proof of faith, each new expense can feel like the final energetic or financial commitment required before the breakthrough arrives.

Success is always one more month away.

One more recruit.
One more product launch.
One more mindset shift.
One more payment on the credit card.

The vast majority of MLM participants do not earn a meaningful profit after expenses are considered. But individual success stories are repeatedly elevated as proof that the opportunity works for anyone.

The person at the top of the pyramid becomes a living vision board.

Her house, vacations, body, marriage, car, and carefully curated morning routine are presented as evidence of what is available to everyone—provided they remain loyal enough to the process.

3. It Spiritualizes Shame

This may be the most psychologically damaging part of the entire system.

When success is attributed to mindset, failure becomes a moral judgment.

You were too negative.
You doubted the process.
You allowed fear to win.
You did not protect your energy.
You lacked discipline.
You secretly did not believe you deserved success.

Instead of recognizing that they were recruited into an unsustainable model, people begin searching themselves for defects.

They feel ashamed of their bank account, embarrassed by their lack of progress, and guilty for disappointing the person who recruited them. They may hide losses from their spouse, distance themselves from skeptical friends, and become even more dependent on the MLM community for reassurance.

The emotional burden is transferred entirely onto the individual while the company remains untouched.

This is authority without accountability: the system claims the right to interpret your life, demand your loyalty, and define your failures, while accepting no responsibility for the harm it causes.

4. It Encourages Detachment from Reality

“Protecting your mindset” can sound like healthy emotional hygiene. Inside a high-control environment, however, it often means avoiding information that might interrupt belief.

Critical articles are dismissed as negativity. Former members are called bitter. Concerned family members are accused of having a scarcity mindset. Financial evidence is treated as less meaningful than testimonials, intuition, or the leader’s personal story.

Members may be encouraged to behave as though their desired reality already exists—even while debt increases, relationships fracture, and emotional exhaustion sets in.

This is not optimism. It is spiritual escapism.

Reality becomes something to override rather than something to examine.

And when acknowledging the truth threatens your identity, friendships, income fantasy, and sense of belonging all at once, leaving becomes much harder than simply quitting a side business.

Why MLMs Depend on Magical Thinking

It Produces Loyalty

MLMs create communities organized around shared belief.

Members are given a new vocabulary, a new vision for their future, new mentors, new rituals, and sometimes an entirely new social circle. Group calls, conventions, recognition ceremonies, rank advancements, and motivational speeches reinforce the feeling that participants are part of something larger than themselves.

The group is not merely selling products. It is changing lives.

Once that identity takes hold, criticism can feel deeply personal. Questioning the company becomes indistinguishable from questioning the friendships, dreams, and transformation attached to it.

Leaving may mean admitting financial loss, disappointing an upline, and losing an entire community.

This is why “just walk away” is rarely as simple as it sounds.

It Protects the Business Model from Criticism

Magical thinking provides an almost perfect shield against accountability.

When someone succeeds, the system gets the credit.

When someone fails, the individual gets the blame.

Success proves the opportunity works. Failure proves the participant did not work it correctly.

This makes the central claim effectively unfalsifiable. No amount of personal loss can disprove the system because loss itself is reinterpreted as evidence that the person lacked belief, effort, consistency, or alignment.

That is not a legitimate business evaluation. It is a closed belief system.

It Fuels Recruitment

“You can do this too” is one of the most powerful promises in MLM culture.

Recruitment depends on convincing ordinary people that extraordinary wealth is available without extraordinary privilege, timing, experience, or luck. The dream must appear universally accessible.

Manifestation language helps close the gap between fantasy and evidence.

You do not need to understand the compensation plan.
You need to trust your intuition.

You do not need to examine average earnings.
You need to stop limiting yourself.

You do not need to ask whether the market is saturated.
You need to believe there is abundance for everyone.

This reframing transforms reasonable skepticism into a character flaw. The recruit is not being cautious; she is “playing small.”

Red Flags to Watch For

Slogans That Replace Evidence

Be cautious when complicated financial or personal outcomes are reduced to phrases such as:

  • “Believe and achieve.”
  • “Your vibe attracts your tribe.”
  • “If you can see it, you can create it.”
  • “The only limits are the ones in your mind.”
  • “Other people’s negativity is blocking your success.”

A slogan is not a business plan. An affirmation is not an income disclosure.

Exceptional Stories Presented as Typical Outcomes

MLMs love personal testimony because stories are emotionally powerful.

The single mother who retired her husband.
The teacher who became a millionaire.
The woman who paid off all her debt from her phone.
The cancer survivor who found purpose through the product.

These stories may be real, embellished, incomplete, or financially misleading. But even when they are accurate, they do not reveal what usually happens.

A few highly visible winners cannot tell you whether the opportunity is financially viable for the average participant.

Pressure to Remain Relentlessly Positive

Healthy communities allow questions, disappointment, disagreement, and honest discussion of failure.

High-control communities interpret those things as contamination.

When people are expected to perform positivity at all times, the group is not protecting morale. It is protecting the narrative.

Watch what happens when someone asks about debt, low earnings, product claims, attrition, or the compensation structure. Are those questions answered directly, or is the person accused of lacking faith?

Anecdotes Treated as More Important Than Evidence

Personal experience can be meaningful, but it is not a substitute for reliable data.

MLMs often rely on transformation photos, testimonials, dramatic origin stories, and claims about what “worked for me.” The emotional impact of those stories can distract from questions about evidence, typical outcomes, expenses, health claims, and financial risk.

When facts threaten the fantasy, the facts are often dismissed as negative energy.

That should tell you everything.

The Difference Between Hope and Manipulation

Hope is not the enemy.

Neither are imagination, spiritual practice, ambition, or the desire to create a better life.

But genuine hope can survive contact with reality.

It does not require you to ignore evidence. It does not demand that you blame yourself for every disappointment. It does not isolate you from people who ask reasonable questions. And it does not insist that an exploitative system would work perfectly if only its victims were more spiritually disciplined.

That is not empowerment.

It is blame wearing a vision-board costume.

Magical thinking becomes dangerous when it teaches people that thoughts are more important than circumstances, that criticism is more dangerous than exploitation, and that every failure reveals a defect in the believer rather than a flaw in the belief system.

This is the thread connecting so much fake spirituality with MLM culture: both can turn uncertainty into certainty, desire into doctrine, and personal vulnerability into profit.

So when someone promises that the universe will reward you—as long as you purchase the starter kit, join the team, follow the mentor, raise your vibration, and stop listening to the “negative” people in your life—it is worth pausing.

Ask for the evidence.

Look at the actual numbers.

Listen to the people who left.

And pay very close attention to any system that promises you complete control over your destiny while taking absolutely no responsibility for the outcome.

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

At the beginning of my journey into multi-level marketing (MLM), I felt an overwhelming sense of serendipity. Like many others, I was drawn into the promise of freedom, financial independence, and the power of owning my own business. That initial excitement felt so right, I even got a “trust the process” tattoo to anchor myself in the belief that I was on the right path. But the deeper I delved into this world, the more I realized the complexities and underlying control tactics that defined it.

Reflecting on my early days in the MLM space, I can’t help but think of how magical the thinking felt. I truly believed I was guided into the opportunity. But as time went on, the inconsistencies, emotional manipulation, and exploitative nature became impossible to ignore. It’s been a journey of grieving that magical thinking—something I now understand as part of a coercive, controlling system designed to keep me chasing an illusion.

Brandie, my guest on this episode, shares a similar experience. As a mother, writer, speaker, and advocate, she’s been at the forefront of exposing MLMs as commercial cults, wellness scams, and even legalized labor trafficking. She has spoken extensively about how her journey, which started with serendipity, eventually led her to scrutinize MLMs more critically. Her insights reflect the emotional complexity many face when disentangling from these organizations.

Here are some key aspects of our conversation:

  • The Magical Thinking Trap: Both Brandie and I felt an initial sense of serendipity, which was reinforced by the community and mentors telling us to “trust the process.” This belief system is intentionally nurtured in MLMs to keep participants emotionally invested.
  • Leveraging Credentials: We discussed how MLMs often leverage the credentials and influence of professionals like doctors, nutritionists, and influencers to give the illusion of legitimacy. Brandie emphasized how this tactic makes MLM pitches more persuasive, especially to vulnerable individuals seeking validation.
  • The “Mother” Angle: Brandie shared how MLMs often target mothers, using manipulative language that preys on their desire for financial freedom and the ability to work from home while caring for their families. The messaging can be so powerful that mothers internalize guilt and blame when they don’t succeed, despite the system being rigged against them.
  • Unpaid Labor and Emotional Manipulation: We delved into how MLMs strategically manipulate participants into performing unpaid labor, like attending large-group-awareness trainings or MLM conferences, under the guise that these events will lead to success. This creates a cycle of emotional dependency on the MLM structure.
  • Coercive Control Beyond the Home: Brandie highlighted the growing movement to criminalize coercive control, not just in domestic environments but also in online groups and commercial cults, including MLMs. Canada’s Bill C-332 and California’s SB 1141 are steps toward addressing this kind of manipulation in non-physical forms.
    • Misleading Social Media Practices: MLMs are notorious for using social media posts to bait others into joining, often hiding the true nature of the opportunity behind attractive lifestyle imagery and vague promises of success.
    • Paid Certifications as Funnels: Another tactic we discussed is the use of paid certifications and courses as entry points to recruit others into MLMs or similar for-profit groups, disguising recruitment as personal development.
    • Power Dynamics and Influence: Brandie warned about individuals in positions of power, like pastors or healthcare professionals, who pitch MLM opportunities using their influence, creating a dangerous overlap between authority and exploitation.
    • Bait-and-Switch in Non-Profits: Some MLMs use non-profit organizations as fronts to recruit members, exploiting charitable intentions for financial gain.

Brandie’s Substack recently covered how Canada’s Bill C-332 and California’s SB 1141 aim to combat coercive control. These laws recognize that coercion doesn’t always result in physical harm but can have long-lasting emotional and psychological effects. Extending these protections to online and commercial environments, like MLMs, is a crucial step toward addressing the hidden abuse happening in plain sight.

MLM Compensation Plans

For those unfamiliar with how MLMs work, here’s a breakdown of their typical compensation plans, which all hinge on recruitment:

  • Binary: You recruit two people, who recruit two more, forming a pyramid. You earn based on the sales and recruits of those beneath you.
  • Unilevel: You can recruit as many people as possible, with everyone directly under you. You earn a percentage of sales from your downline.
  • Forced Matrix: There’s a limit to how many people you can recruit directly, so recruits are placed under others in your team, further embedding the hierarchical structure.

Although MLMs claim that participants can make money from sales alone, true financial gain only comes from recruiting others. Companies avoid pyramid scheme accusations by paying bonuses on downline commissions rather than direct recruitment. Still, this setup exploits participants, most of whom will never see a living wage.

MLM Profitability

Studies and reports paint a grim picture for those involved in MLMs:

  • FTC Report: According to the Federal Trade Commission (FTC), approximately 99% of MLM participants end up losing money.
  • Profit Sources: Success in MLMs often hinges on recruiting new participants rather than selling products to consumers, which creates a structure where the majority are positioned at the bottom, struggling to make a profit.

When it comes to making a profit, the comparison between lottery odds and MLM (multi-level marketing) success rates reveals a stark reality: both paths are fraught with significant financial risk, but MLMs typically offer even lower chances of profitability.

If you’re evaluating an MLM opportunity, watch out for:

  • Deceptive earnings claims
  • Manipulative recruitment tactics disguised as “personal development”
  • High-pressure tactics to attend unpaid events
  • Cult-like devotion to leadership or the company itself

As Brandie and I peeled back the layers, it became clear that MLMs are not just financial traps—they are systems of coercive control designed to exploit both financially and emotionally. With legal movements like Bill C-332 gaining traction, there’s hope that MLMs and similar organizations will finally face the scrutiny they deserve.


Grieving the magical thinking days has been bittersweet. In some ways, it was easier to believe in the serendipity, but now, stepping into a space of scrutiny offers greater growth and clarity. In that sense, the journey may be more challenging, but it’s also far more rewarding.

How MLMs and high-control religions exploit narratives to control and isolate

As we have discussed in a previous blog post, in both MLM companies and high-control religions, sophisticated methods of narrative control and emotional manipulation are used to maintain adherence and deflect objections. These organizations craft carefully curated stories of success, empowerment, and belonging, reinforcing a strong sense of group identity while discouraging critical thinking. Objections are met with pre-scripted narratives designed to dismiss doubts and isolate dissenters, creating environments where questioning becomes taboo.

By understanding the parallels between these two worlds, we can begin to recognize the underlying tactics used to manipulate emotions and maintain control. Whether it’s an MLM promising financial freedom or a religious group offering spiritual salvation, the emotional hooks are the same: they both rely on your commitment to their carefully constructed reality. Breaking free means reclaiming your own narrative, embracing skepticism, and fostering critical thought in the face of pressure to conform.

Be sure to find Brandie on Instagram and on Substack!

Resources mentioned in the interview:

🙏 Please help this podcast reach a larger audience in hope to edify & encourage others! To do so: leave a 5⭐️ review and send it to a friend! Thank you for listening! I’d love to hear from you, find me on Instagram!⁠⁠⁠ @taste0ftruth⁠⁠⁠ or⁠⁠⁠ Pinterest! ⁠⁠ ⁠ 

Here are some of the best resources for learning more about commercial cults and anti-MLM movements:

Books:

  1. Ponzinomics: The Untold Story of Multi-Level Marketing by Robert L. FitzPatrick – This book provides a thorough exploration of MLMs and their business structures, helping readers understand how they operate like legal pyramid schemes.
  2. Cultish: The Language of Fanaticism by Amanda Montell – Analyzes how cults (including MLMs) use language and manipulation techniques to maintain control over their members.
  3. Duped: Compulsive Consumers and the Culture of Shame by Ron Jonson – While not MLM-specific, this book delves into how we’re manipulated by industries that exploit our insecurities.

Websites & Blogs:

  1. Truth In Advertising (TINA.org) – A watchdog organization that exposes deceptive marketing practices, including MLM earnings claims and false advertising.
  2. MLMTruth.org – A resource dedicated to educating the public on the dangers and tactics of MLMs, providing reports and analysis on popular companies.
  3. The Anti-MLM Coalition – This coalition provides insight, resources, and stories from those who’ve escaped MLMs, along with analysis of companies and their harmful practices.

YouTube Channels:

  1. The Anti-MLM Coalition – A YouTube channel that breaks down how MLMs operate, featuring stories from former MLM participants and experts in cult dynamics.
  2. Savannah Marie – A former MLM participant who creates in-depth critiques and investigative videos on popular MLM schemes.
  3. The Recovering Hunbot – Focuses on exposing the emotional manipulation and false promises made by MLM companies.
  4. Hannah Alonzo-Hosts commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture.

Podcasts:

  1. The Dream – A highly-rated podcast that dives deep into the world of MLMs, offering an in-depth investigation into the industry’s history and practices.
  2. Life After MLM – Hosted by Roberta Blevins, this podcast features interviews with former MLM participants, exploring the mental and financial impacts of MLMs.
  3. Opportunity Cost-Hosted by a past guest, Jill, and is about multi-level marketing, each episode she covers inner workings, origins, nuances, and tries to answer the question: Is this the opportunity of a lifetime? Or the illusion of one?

Conferences & Activist Groups:

  1. The Anti-MLM Conference – A yearly event that gathers MLM critics, industry experts, and scholars to discuss deceptive practices in MLMs and their broader social impacts.
  2. Multi-Level Marketing Conference (MLM Conference) – A scholarly conference that brings together academics, legal experts, and former MLM participants to discuss MLMs from a critical perspective.
  3. Pyramid Scheme Alert – Run by Robert FitzPatrick, a pioneer in anti-MLM activism, this organization focuses on educating the public about the dangers of pyramid schemes and MLMs.

These resources provide a wide range of perspectives on commercial cults and MLMs, making them essential for those looking to understand and dismantle the harmful structures behind these organizations.