The historical Jesus Fact or Fiction? PART 2

Archaeology, “External Evidence,” and Groundhog Day in the Comment Section

Welcome back to Taste of Truth Tuesdays, where we stay curious, stay skeptical, and keep a healthy distance from any dogma, whether it’s wrapped in a Bible verse or a political ideology.

This is Part Two of my Jesus Myth series, and I’m going to be straight with you:

This one is a doozy.
Buckle up, buttercup. Feel free to pause and come back.

Originally, the plan was to bring David Fitzgerald back for another conversation. If you listened to Part One, you know he’s done a ton to popularize the idea that Jesus never existed and to dismantle Christian dogma. I still agree with the core mythicist claim: I don’t think the Jesus of the Gospels was a real historical person. If you missed it, here is the link.

But agreeing with someone’s conclusion doesn’t mean I hand them a free pass on how they argue.

After our first interview, I went deeper into Fitzgerald’s work and into critiques of it (especially Tim O’Neill’s long atheist review that absolutely shreds his method.) While his critique of Fitzgerald’s arguments is genuinely useful; his habit of branding people with political labels (“Trump supporter,” “denier”) to discredit them is… very regressive.

It’s the same purity-testing impulse you see in progressive (should be regressive) spaces, just performed in a different costume.

And that’s what finally pushed me over the edge:
The more I watch the atheist/deconstruction world online, the more it reminded me of the exact rigid, dogmatic cultures people say they escaped.

Not all atheists, obviously. But a very loud chunk of that ecosystem runs on:

  • dunking, dog-piling, and humiliation
  • tribal loyalty, not actual inquiry
  • “You’re dead to me” energy toward anyone who may lean conservative or shows nuance

It’s purity culture in different branding.

Then I read how Fitzgerald responded to critics in those archived blog exchanges (not with clear counterarguments) but with emotional name-calling and an almost devotional defense of his “hero and mentor,” Richard Carrier. For me, that was a hard stop.

Add to that: his public Facebook feed is full of contempt for moderates, conservatives, “anti-vaxxers,” and basically anyone outside progressive orthodoxy. My audience includes exactly those people. This space is built for nuance for people who’ve already escaped one rigid belief system and are not shopping for a new one.

He’s free to have his politics.
I’m free not to platform that energy.

So instead of Part Two with a guest, you’re getting something I honestly think is better:

  • me (😜)
  • a stack of sources
  • a comment section that turned into a live demo of modern apologetics
  • and a segment at the end where I turn the same critical lens on the mythicist side — including Fitzgerald himself

Yes, we’re going there. Just not yet.


Previously on Taste of Truth…

In Part One, I unpacked why “Jesus might never have existed” is treated like a taboo thought — even though the historical evidence is thin and the standards used to “prove” Jesus would never pass in any other field of ancient history.

Then, in a Taste Test Thursday episode, I zoomed out and asked:
Why do apologists argue like this at all?
We walked through:

  • early church power moves
  • modern thought-stopping tricks
  • and Neil Van Leeuwen’s idea of religious “credences,” which don’t function like normal factual beliefs at all

That episode was about the machinery.

Today is about the evidence. Especially the apologetic tropes that showed up in my comments like a glitching NPC on repeat.


⭐ MYTHS #6 & #7 — “History and Archaeology Confirm the Gospels”

Papyrus P52 (𝔓52), often called the oldest New Testament manuscript. (It’s the size of a credit card)
Apologists treat it like a smoking gun.
It contains… one complete word: ‘the.’

These two myths always show up together in the comments, and honestly, they feed off each other. People claim, “history confirms the Gospels,” and when that collapses, they jump to “archaeology proves Jesus existed.” So, I’m combining them here, because the evidence (and the problems) overlap more than apologists want to admit.

In short:
Archaeology confirms the setting. History confirms the existence of Christians.
Neither confirms the Jesus of the Gospels.

And once you actually look at the evidence, the apologetic scaffolding falls apart fast.


1. What Archaeology Really Shows (and What It Doesn’t)

If Jesus were a public figure performing miracles, drawing crowds, causing disturbances, and being executed by Rome, archaeology should show something tied to him or to his original movement.

Here’s what archaeology does show:

  • Nazareth existed.
  • Capernaum existed.
  • The general layout of Judea under Rome.
  • Ritual baths, synagogues, pottery, coins.
  • A real Pilate (from a fragmentary inscription).

That’s the setting.

Here’s what archaeology has never produced:

  • no house of Jesus
  • no workshop or tools
  • no tomb we can authenticate
  • no inscription naming him
  • no artifacts linked to the Twelve
  • no evidence of a public ministry
  • no trace of Gospel-level notoriety

Not even a rumor in archaeology that points to a miracle-working rabbi.
Ancient Troy existing doesn’t prove Achilles existed.
Nazareth existing doesn’t prove Jesus existed.

Apologists push the setting as if it confirms the character. It doesn’t.


2. Geography Problems, Anachronisms & Literary Tells

If the Gospels were eyewitness-based biographies, their geography would line up with first-century Palestine.

Instead, we get:

• Towns that don’t match reality

The Gerasene/Gadarene/Gergesa demon-pig fiasco moves between three different locations because the original story (Mark) puts Jesus 30 miles inland… nowhere near a lake or cliffs.

• Galilee described like a later era

Archaeology shows Galilee in the 20s CE was:

  • taxed to the bone
  • rebellious
  • dotted with large Romanized cities like Sepphoris and Tiberias

But the Gospels portray quaint fishing villages, peaceful Pharisees, and quiet countryside. This reflects post-70 CE Galilee: the era when the Gospels were actually written.

• Homeric storms on a tiny lake

Mark treats the Sea of Galilee like the Aegean (raging storms, near capsizings, disciples fearing death) even though ancient critics mocked this because the “sea” is a small lake.

Dennis MacDonald shows Mark lifting whole scenes from Homer, which explains the mismatch: his geography serves his literary needs, not the historical landscape.

• Joseph of “Arimathea” (a town no one can find)

Carrier and others point out the name works more like a literary pun (“best disciple town”) than a real toponym.

• Emmaus placed at different distances

Luke places it seven miles away. Other manuscripts vary. There was no fixed memory.

These aren’t the mistakes of people writing about their homeland.
They’re the mistakes of later authors constructing a symbolic landscape.


3. The Gospel Trial Scenes: Legally Impossible

This is the part Christians never touch.

One of the most respected legal scholars of ancient Jewish law did a line-by-line analysis of the Gospel trial scenes. He wasn’t writing from a religious angle, he approached it strictly as a historian of legal procedure.

His conclusion?
The trial described in the Gospels violates almost every rule of how Jewish courts actually worked.

According to his research:

  • capital trials were never held at night
  • they were not allowed during festivals like Passover
  • capital verdicts required multiple days, not hours
  • the High Priest did not interrogate defendants
  • witness testimony had to match
  • beating a prisoner during questioning was illegal
  • and Jewish courts didn’t simply hand people over to Rome

When you stack these facts together, it becomes clear:

The Gospel trial scenes aren’t legal history…. they’re theological storytelling.

That’s before we even get to Pilate.

Pilate was not a timid bureaucrat.

He was violent, ruthless, removed from office for brutality.


4. Acts Doesn’t Remember Any Gospel Miracles

If Jesus actually:

  • drew crowds,
  • fed thousands,
  • raised the dead,
  • blacked out the sun,
  • split the Temple curtain,
  • and resurrected publicly…

Acts (written after the Gospels) should remember all of this.

Instead:

  • No one in Acts has heard of Jesus.
  • No one mentions an empty tomb.
  • No one cites miracles as recent events.
  • Roman officials are clueless.
  • Paul knows Jesus only through visions and the scriptures.

Acts behaves exactly like a community whose “history” was not yet written.


5. Manuscripts: Many Copies, No Control

Apologists love saying:

“We have 24,000 manuscripts!”

Quantity isn’t quality.

  • almost all are medieval
  • the earliest are tiny scraps
  • none are originals
  • no first-century copies
  • scribes altered texts freely
  • entire passages were added or deleted
  • six of Paul’s letters are pseudonymous
  • many early Christian writings were forged

Even Origen admitted that scribes “add and remove what they please” (privately, of course.)

The manuscript tradition looks nothing like reliable preservation.


6. The Church Fathers Don’t Help (and They Were Tampered With Too)

This is where Fitzgerald’s chapter hits hardest.

Before 150 CE, we have:

  • no Church Father quoting any Gospel
  • no awareness of four distinct Gospels
  • no clear references to Gospel events

Justin Martyr (writing in the 150s) is the first to quote anything Gospel-like, and:

  • he never names Matthew, Mark, Luke, or John
  • many of his quotes don’t match our Gospels
  • he calls them simply “the memoirs”

Even worse:

The writings of Ignatius, Polycarp, Dionysius of Corinth, and many others were tampered with.
Some were forged entirely.

So the apologetic claim “The Fathers confirm the Gospels” collapses:

They don’t quote them.
They don’t know them.
And their own texts are unstable.

Metzger claimed we could reconstruct the New Testament from the Fathers’ quotations but his own scholarship shows the Fathers don’t quote anything reliably until after the Gospels were circulating.


7. External Pagan Sources: Late, Thin, and Dependent on Christian Claims

This is the other half of the myth… that “history” outside the Bible confirms Jesus.

Let’s look quickly:

• Tacitus (116 CE)

Reports what Christians of his day believed.
He cites no source, no archive, no investigation.

• Pliny (c. 111 CE)

Says Christians worship Christ “as a god.”
Confirms Christians existed — not that Jesus did.

• Josephus (93 CE)

The Testimonium is tampered with.
Even conservative scholars admit Christian hands were all over it.
The “James, brother of Jesus” line is ambiguous at best.

These are not independent confirmations.
They’re late echoes of Christian claims.


In closing:

You can confirm:

  • towns
  • coins
  • synagogues
  • political offices
  • geography

But that only shows the world existed, not the characters.

The Gospels are theological narratives composed decades later, stitched out of scripture, symbolism, literary models, and the needs of competing communities.

Archaeology confirms the backdrop.
History confirms the movement.
Neither confirms the biography.

Once you strip away apologetic spin, the evidence points to late, literary, constructed narratives, not eyewitness records of a historical man.


Myth #8: “Paul and the Epistles Confirm the Gospels”

Albert Schweitzer pointed out that if we only had Paul’s letters, we would never know that:

  • Jesus taught in parables
  • gave the Sermon on the Mount
  • told the “Our Father” prayer
  • healed people in Galilee
  • debated Pharisees

From Paul and the other epistles, you wouldn’t even know Jesus was from Nazareth or born in Bethlehem.

That alone should make us pause before saying, “Paul confirms the Gospels.”

Paul’s “Gospel” Is Not a Life Story

When Paul says “my gospel,” he doesn’t mean a narrative like Matthew, Mark, Luke, or John. His gospel is:

  • Christ died for our sins
  • was buried
  • was raised
  • now offers salvation to those who trust him

No:

  • Bethlehem, Nazareth, Mary, Joseph
  • John the Baptist
  • miracles, exorcisms, parables
  • empty tomb story with women at dawn

And this isn’t because Paul is forgetful. His letters are full of perfect moments to say, “As Jesus taught us…” or “As we all know from our Lord’s ministry…”

He never does.

Instead, he appeals to:

  • his own visions
  • the Hebrew scriptures (in Greek translation, the Septuagint)
  • what “the Lord” reveals directly to him

For Paul, Christ is:

  • “the image of the invisible God”
  • “firstborn of all creation”
  • the cosmic figure through whom all things were made
  • the one who descends to the lower realms, defeats spiritual powers, and ascends again

That is cosmic myth language… not “my friend’s rabbi who did a lot of teaching in Galilee a few decades ago.”

The “Lord’s Supper,” Not a Last Supper

The one place people think Paul lines up with the Gospels is 1 Corinthians 11, where he describes “the Lord’s Supper.”

Look closely:

  • He never calls it “the Last Supper.”
  • He never says it was a Passover meal.
  • He never places it in Jerusalem.
  • He says he received this ritual from the Lord, not from human eyewitnesses.

The phrase he uses, kuriakon deipnon (“Lord’s dinner”), is the same kind of language used for sacred meals in pagan mystery cults.

The verb he uses for “handed over” is used elsewhere of God handing Christ over, or Christ handing himself over not of a buddy’s betrayal. The specific “Judas betrayed him at dinner” motif shows up later, in the Gospels.

Then, when later authors retell the scene, they can’t even agree on the script. We get:

  • Paul’s version
  • Mark’s version
  • Matthew’s tweak on Mark
  • Luke’s two different textual forms
  • and John, who skips a Last Supper entirely and relocates the “eat my flesh, drink my blood” thing to a synagogue sermon in Capernaum

That looks less like multiple eyewitness reports and more like a liturgical formula evolving as it gets theologized.

Hebrews and the Missing Connection

The author of Hebrews:

  • goes deep on covenant and sacrificial blood
  • quotes Moses: “This is the blood of the covenant…”
  • spends time on Melchizedek, who brings bread and wine and blesses Abraham

In other words:
The author sets up what would be a perfect sermon illustration for the Last Supper… but he never takes it. No “as our Lord did on the night he was betrayed.” No Eucharist scene. No Passover meal.

The simplest explanation:
He doesn’t know that story. He knows the ritual meaning; the later narrative scene in Jerusalem hasn’t been invented yet in his circle.

How Paul Says He Knows Christ

Paul is very clear about his source:

  • He did not receive his gospel from any human (Galatians 1).
  • He barely met the Jerusalem “pillars,” waited years to even visit them, and insists they added nothing to his message.
  • He says God “revealed his Son in me.”
  • His scriptures are the Septuagint, which he reads as a giant coded story about Christ.

In other words, for Paul:

  • Christ is a hidden heavenly figure revealed in scripture and visions.
  • The “mystery” has just now been unveiled.

That only makes sense if there wasn’t already a widely known human teacher whose sayings and deeds were circulating everywhere.

The Silence of the Other Epistles

If it were just Paul, we could say, “That’s just Paul being weird.”

But the pattern runs across the other epistles:

From the New Testament letters outside the Gospels and Acts, you would never know:

  • Jesus was from Nazareth or born in Bethlehem
  • he grew up in Galilee
  • he taught crowds, told parables, healed people, or exorcised demons
  • he had twelve disciples, one of whom betrayed him
  • there were sacred sites tied to his life in Jerusalem

“Bethlehem,” “Nazareth,” “Galilee” do not appear in those letters with reference to Jesus. Jerusalem is never presented as, “You know, the place where all this just happened.”

The supposed “brothers of the Lord” never act like family with stories to tell. The letters attributed to James and Jude don’t even mention they’re related to Jesus.

When these early authors argue about circumcision, food laws, purity, and ethics, they consistently go back to the Old Testament…not to anything like a Sermon on the Mount.

That is very hard to reconcile with a memory of a recent, popular Galilean preacher inspiring the entire movement.


Myth #9: “Christianity Began With Jesus and His Twelve Besties”

If you grew up on Acts, you probably have this movie in your head:

  • Tiny, persecuted but unified Jesus movement
  • Centered in Jerusalem
  • Led by Jesus’ family and the Twelve
  • Paul shows up later in season two as the complex antihero

That’s the canonical story.

When you step back and read our earliest sources on their own terms, that picture melts.

Fragmented from the Start

In 1 Corinthians, Paul complains:

“Each of you says, ‘I belong to Paul,’ or ‘I belong to Apollos,’ or ‘I belong to Cephas,’ or ‘I belong to Christ.’ Is Christ divided?” (1 Cor. 1:12–13)

That’s not “one unified church.”

He also:

  • rants about people “preaching another Jesus”
  • calls rival apostles “deceitful workers,” “false brothers,” “servants of Satan”
  • invokes curses on those preaching a different gospel (Gal. 1:6–9; 2 Cor. 11)

Meanwhile, the early Christian manual Didakhē warns communities about wandering preachers who are just “traffickers in Christs” (what Bart Ehrman nicknames “Christ-mongers.”)

Right away, we see:

  • multiple groups using the Christ label
  • competing versions of what “the gospel” even is
  • no sign of one tight central group everyone agrees on

Different Jesuses for Different Communities

By the time the Gospels and later texts are in circulation, we can already see:

  • Paul’s Christ: a cosmic, heavenly savior, revealed in scripture and visions, ruling spiritual realms
  • Thomasine Christ: in the Gospel of Thomas, salvation comes through hidden wisdom; there’s no crucifixion or resurrection narrative
  • Mark’s Jesus: a suffering, misunderstood Son of God who’s “adopted” at baptism and abandoned at the cross
  • John’s Jesus: the eternal Logos, present at creation, walking around announcing his unity with the Father
  • Hebrews’ Christ: the heavenly High Priest performing a sacrifice in a heavenly sanctuary

These are not just “different camera angles on the same historical guy.” They reflect:

  • different liturgies
  • different cosmologies
  • different starting assumptions about who or what Christ even is

And notice: there is no clean pipeline from “this man’s twelve students carefully preserved his teachings” into this wild diversity.

Paul vs. Peter: Not a Cute Disagreement

Acts spins the Jerusalem meeting as:

  • everyone sits down
  • hashes things out
  • walks away in perfect unity

Paul’s own account (Galatians 2) is… not that:

  • he calls some of the Jerusalem people “false brothers”
  • he says they were trying to enslave believers
  • he says he “did not yield to them for a moment”
  • he treats the supposed “pillars” (Peter, James, John) as nobodies who “added nothing” to his gospel

That’s not a friendly staff meeting. That’s two rival Christianities:

  • a more Torah-observant, Jerusalem-centered Jesus-sect
  • Paul’s law-free, Gentile-mystic Christ-sect

Acts, written later, airbrushes this into harmony. The letters show how close the whole thing came to a full split.

Where Are the Twelve?

If Jesus’ twelve disciples were:

  • real,
  • the main founders of Christianity,
  • traveling around planting churches,

we’d expect:

  • lots of references to them
  • preserved teachings and letters
  • at least some reliable biographical detail

Instead:

  • the lists of the Twelve don’t agree between Gospels
  • some manuscripts can’t even settle on their names
  • outside the Gospels and Acts, the Twelve basically vanish from the first-century record

Paul:

  • never quotes “the Twelve”
  • never appeals to them as the final authority
  • treats Peter, James, John simply as rival apostles, not as Jesus’ old friends

We have no authentic writings from any of the Twelve. The later “Acts of Peter,” “Acts of Andrew,” “Acts of Thomas,” etc., are generally acknowledged to be later inventions.

The simplest explanation is not that the Twelve were historically massive and weirdly left no trace. It’s that:

  • “The Twelve” are symbolic: twelve tribes, twelve cosmic seats, twelve zodiac signs, take your pick.
  • Their names and “biographies” were built after the theology, not before.

The Kenosis Hymn: Jesus as a Title, Not a Birth Name

In Philippians 2, Paul quotes an early hymn:

“Being found in human form, he humbled himself
and became obedient to the point of death — death on a cross.
Therefore God highly exalted him
and gave him the name that is above every name,
so that at the name of Jesus every knee should bow…”

Notice:

  • The hymn does not say God gave him the title “Lord.”
  • It says God gave him the name Jesus after the exaltation.

That is not what you expect if “Jesus” was already the known name of a village carpenter from Nazareth. It makes a lot more sense if:

  • “Jesus” functions originally as a divine name for a savior figure (“Yahweh saves”),
  • assigned in the mythic story after his cosmic act,
  • and only later gets retrofitted as the everyday name of a human hero.

Mark: From Mystery Faith to “Biography”

All of this funnels into the earliest Gospel: Mark.

Mark announces up front that he’s writing a gospel, not a biography. Modern scholars have shown that Mark:

  • builds scenes out of Old Testament passages
  • mirrors patterns from Greek epics
  • structures the story like a giant parable, where insiders are given “the mystery of the kingdom,” and outsiders only get stories

In Mark’s own framework, Jesus speaks in parables so that many will see but not understand. The whole Gospel plays that way: symbolic narrative first, later read as straight history once the church gains power.

So did Christianity “begin with Jesus and his apostles”?

If by that you mean:

One coherent movement, founded by a famous rabbi with twelve close disciples, faithfully transmitted from Jerusalem outward…

Then no. That’s the myth.

What we actually see is:

  • multiple competing Jesuses
  • rival gospels and factions
  • no clear paper trail from “Jesus’ inner circle”
  • later authors stitching together a cleaned-up origin story and branding rivals as “heresy”

Biographies came after belief, not before.


Myth #10: “Christianity Was a Miraculous Overnight Success That Changed the World”

The standard Christian flex goes like this:

“No mere myth could have spread so fast and changed the world so profoundly. That proves Jesus was real.”

Let’s slow that down.

But before we even touch the growth rates, we need to name something obvious that apologists conveniently forget:

Christianity wasn’t the first tradition built around a dying-and-rising savior. Not even close.

Long before the Gospels were written, the ancient Near East had already produced fully developed resurrection myths. One of the oldest (and one of the most important) belonged to Inanna, the Sumerian Queen of Heaven.

Ancient Akkadian cylinder seal (2350–2150 BCE) depicting Inanna

Inanna’s Descent (c. 2000–3000 BCE) is the earliest recorded resurrection narrative in human history.

She descends into the Underworld, is stripped, judged, executed, hung on a hook, and then through divine intervention, is brought back to life and restored to her throne.

Learn more about the story of Inanna here.

This story predates Christianity by two thousand years and was well known across Mesopotamia.

In other words:

The idea that a divine figure dies, descends into darkness, and returns transformed was already ancient before Christianity was even born.

So, the claim that “no myth could spread unless it were historically real” falls apart immediately. Myths did spread. Myths do spread. Myths shaped entire civilizations long before Jesus entered the story.

Now (with that context in place) let’s actually talk about Christianity’s growth..

Christianities Stayed Small…. Until Politics Changed

Carrier’s modeling makes it clear:

  • even if you start with generous numbers (say 5,000 believers in 40 CE),
  • you still don’t get anywhere near a significant percentage of the Empire until well into the third century

And that includes all groups who believed in some form of Christ — including the later-branded “heretics.”

So, for the first ~250 years, Christianity:

  • is tiny
  • is fragmented
  • is one cult among many in a very crowded religious landscape

The “miracle” is not early explosive growth. It’s what happens when their tiny, disciplined network suddenly gets access to empire-level power.

Rome Falls; Christianity Rises

Fitzgerald is right that Christianity benefitted from Rome’s third-century crisis:

  • chronic civil wars
  • inflation and currency debasement
  • border instability and barbarian incursions
  • trade networks breaking down
  • urban life contracting

As conditions worsened:

  • Christianity’s disdain for “worldly” culture
  • its emphasis on endurance, suffering, and heavenly reward
  • its growing bishop-led structure and charity networks

…all became more attractive to the poor and dispossessed.

“It was a mark of Constantine’s political genius … that he realized it was better to utilize a religion … that already had a well‑established structure of authority … rather than exclude it as a hindrance.” Charles Freeman, The Closing of the Western Mind: The Rise of Faith & the Fall of Reason  

But there’s a step many historians including Fitzgerald often underplay:

How Christianity destroyed the classical world.

From Tolerated to Favored to Tyrannical

A quick timeline:

  • 313-Constantine legalizes Christianity (Edict of Milan). Christianity is now allowed, not official. Constantine still honors Sol Invictus and dies as a pagan emperor who also patronized bishops.
  • 4th century– Christian bishops gain wealth and political leverage. Imperial funds start flowing to churches. Pagan temples begin to be looted or repurposed.
  • 380– Emperor Theodosius I issues the Edict of Thessalonica: Nicene Christianity becomes the official state religion.
  • 395 and after– Laws begin banning pagan sacrifices and temple worship. Pagan rites become crimes.

Catherine Nixey’s The Darkening Age and Charles Freeman’s The Closing of the Western Mind document how this looked on the ground:

  • temples closed, looted, or destroyed
  • statues smashed
  • libraries and shrines burned
  • philosophers harassed, exiled, or killed
  • non-Christian rites criminalized

Christianity didn’t “persuade” its way to exclusive dominance. It:

  • received funding and legal favor
  • then helped outlaw and dismantle its competition

That is not a moral judgment; it’s just how imperial religions behave.

The “Overnight Success” That Took Centuries and a State

So was Christianity a new, radically different, overnight success?

  • Not new: it recycled the son-of-god savior pattern, sacred meals, initiation, and rebirth themes common in the religious world around it. Even early church fathers admitted the similarities and blamed them on Satan “counterfeiting” Christianity in advance.
  • Not overnight: it stayed statistically tiny for generations.
  • Not purely spiritual success: it became powerful when emperors needed an obedient, centralized religious hierarchy to stabilize a collapsing state.

Christianity didn’t “win” because its evidence was overwhelming.

It won because:

  • it fit the needs of late-imperial politics
  • it built a strong internal hierarchy
  • it could supply social services
  • its leaders were willing to suppress, outlaw, and overwrite rival traditions

This is not unique. It’s a textbook case of how state-backed religions spread.


Why the Pushback Always Sounds the Same

After Part One, my comment sections turned into Groundhog Day:

  • “You’re ignoring Tacitus and Josephus!”
  • “Every serious scholar agrees Jesus existed.”
  • “Archaeology proves the Bible.”
  • “There are 25,000 manuscripts.”
  • “Paul met Jesus’ brother!”
  • “If Jesus wasn’t real, who started Christianity?”
  • “Ancient critics never denied his existence — checkmate.”
  • “You just hate religion.”
  • “This is misinformation.”

Different usernames. Same script.

This is where Neil Van Leeuwen’s work on religious credences helps:

  • Factual beliefs are supposed to track evidence. If you show me credible new data, I update.
  • Religious credences function differently: they’re tied to identity, community, and morality. Their job isn’t to track facts; it’s to hold the group together.

So when you challenge Jesus’ historicity, you’re not just questioning an ancient figure. You’re touching:

  • “Who am I?”
  • “Who are my people?”
  • “What makes my life meaningful?”

No wonder people come in hot.

That doesn’t make them stupid or evil. It just means the conversation isn’t really about Tacitus. It’s about identity maintenance.


Now Let’s Turn the Lens on Mythicism (Yes, Including Fitzgerald)

Here’s where I want to be very clear:

  • I am a mythicist.
  • I do not think the Jesus of the Gospels ever existed as a historical person.

But mythicism itself doesn’t get a free pass.

Carrier’s Probability Model: When Someone Actually Does the Math

Most debates about Jesus collapse into appeals to authority. Richard Carrier’s On the Historicity of Jesus at least does something different: it quantifies the evidence.

Using Bayesian reasoning, he argues roughly:

  • about a 1 in 3 prior probability that there was a “minimal historical Jesus”– a real Jewish teacher who got executed and inspired a movement
  • about 2 in 3 for a “minimal mythicist” origin– a celestial figure whose story later got historicized

Then, after weighing the actual evidence (Paul’s silence, the late Gospels, contradictions, etc.), he argues the probability of a historical Jesus drops further, to something like 1 in 12.

You don’t have to agree with his exact numbers to see the point:

  • Once you treat the sources like data, not dogma, the overconfident “of course Jesus existed, you idiot” stance looks a lot less justified.

O’Neill’s Critique of Fitzgerald: Atheist vs Atheist

Tim O’Neill, an atheist historian, wrote a long piece on Fitzgerald’s Nailed and does not hold back. His basic charges:

  • Fitzgerald oversells weak arguments
  • cherry-picks and misuses sources
  • ignores mainstream scholarship where it contradicts him
  • frames mythicism as bold truth vs. “apologist cowards,” which is just another tribal narrative

When Fitzgerald responded, he didn’t do so like someone doing serious historical work. He responded like an internet keyboard warrior.

And that same ideological vibe shows up in how he talks about people in general, which I said in the beginning.

Atheism as New Orthodoxy

The more time I spend watching atheist and deconstruction spaces online, the more obvious it becomes that a lot of these folks didn’t escape religion, they just changed uniforms. They swapped their church pews for Reddit threads, pastors for science influencers, and now “logic” is their new scripture.
Ya feel me?
It’s the same emotional energy: tribal validation, purity tests–like what do you believe or think about this? And the constant hunt for heretics who dare to ask inconvenient questions.

Say something even slightly outside the approved dogma…like pointing out that evolution (calm down, Darwin disciples) still has gaps and theoretical edges we haven’t fully nailed down and suddenly the comment section becomes the Inquisition.
They defend the theory with the exact same fervor evangelicals defend the Book of Revelation.
It’s wild.

And look, I’m all for science. I’m literally the girl who reads academic papers for funsies.
But when atheists start treating evolution like a sacred cow that can’t be questioned, or acting like “reason” is this perfect, unbiased tool that magically supports all their existing beliefs… that’s not skepticism. That’s a new orthodoxy, dressed up as a freethinker.
Different vocabulary, same psychology.
Good gravy, baby— calm down.

and….here’s the uncomfortable truth a lot of atheists don’t want to hear:

Reason isn’t the savior they think it is.

French cognitive scientists Hugo Mercier and Dan Sperber have spent years studying how humans actually use reason and prepare yourself because: we don’t use it the way we think. Their research shows that reason didn’t evolve to help us discover truth. It evolved to help us win arguments, protect our identities, and persuade members of our group.

In other words:

  • confirmation bias isn’t a flaw
  • motivated reasoning isn’t a glitch
  • tribal loyalty isn’t an accident

They are features of the reasoning system.

Which is why people who worship “logic” often behave exactly like the religious communities they left… just with new vocabulary and a different set of heretics.

This is also why intellectual diversity matters so much. You cannot reason your way to truth inside an ideological monoculture. Your brain simply won’t let you. Without competing perspectives, reasoning becomes nothing more than rhetorical self-defense, a way to signal loyalty to the tribe while pretending to be above it.

John Stuart Mill understood this long before modern cognitive science confirmed it. In On Liberty, Mill argues that truth isn’t something we protect by silencing dissent. Truth emerges through friction, through the clash of differing perspectives. A community that prides itself on “rational superiority” but cannot tolerate disagreement becomes just another church with a different hymnal.

And that’s where many atheist and deconstruction spaces are now.

They haven’t transcended dogma.
They’ve recreated it. Trading one orthodoxy for another.

This isn’t just about online atheists. This is about what happens when any movement stops questioning itself.


Challenging the Mythicist Side (Without Turning It Into Another Tribe)

Let’s get honest about the mythicist world too — because every camp has its blind spots.

Tim O’Neill’s critique of David Fitzgerald wasn’t just angry rhetoric. Strip away the insults, and he raises a few legitimate issues worth taking seriously:

1. Accusation of Agenda-Driven History

O’Neill argues that Fitzgerald starts with the conclusion “Jesus didn’t exist” and works backward, much like creationists do with Genesis.

Now Fitzgerald absolutely denies this. In his own words, he didn’t go looking for mythicism; mythicism found him when he started examining the evidence. And that’s fair.

But the deeper point still stands:

The mythicist movement can get so emotionally invested in debunking Christianity that it mirrors the very dogmatism it critiques.

You see this all over atheist spaces today — endless dunking, no nuance, purity tests, and very little actual curiosity.

That’s a valid critique.

2. Amateurism and Overreach

O’Neill also accuses Fitzgerald of relying too heavily on older scholarship, making confident claims where the evidence is thin, and occasionally overstating consensus.

Again — not entirely wrong.
Fitzgerald’s book is sharp and compelling, but it’s not the cutting-edge end of mythicism anymore.

There are places where he simplifies. There are places where he speculates.

This matters because mythicism deserves better than overconfident shortcuts.

3. Fitzgerald doesn’t push far enough

And ironically, this is where I diverge from O’Neill entirely. He thinks Fitzgerald goes too far; I think Fitzgerald stops too soon.

There are areas where the mythicist case has advanced beyond Fitzgerald’s framework, and he doesn’t touch them:

• The possibility that “Paul” himself is a literary construct

Nina Livesey and other scholars argue that:

  • The Pauline voice may be a 2nd-century invention.
  • The letters reflect Roman rhetorical conventions, not authentic 1st-century correspondence.
  • The “apostle Paul” may be a theological persona used to unify competing sects.

Fitzgerald doesn’t address this— but it’s now one of the most provocative frontiers in the field.

• The geopolitical legacy of Abrahamic supremacy

Fitzgerald critiques Christian nationalism. Great.
But he doesn’t go upstream to examine the deeper architecture:

How Abrahamic identity claims shaped law, land, empire, and modern geopolitics.

Abrahamic Power Isn’t Just Christian. Almost nobody looks at the broader landscape of Abrahamic influence in American politics and global power structures.

Once you zoom out, the picture gets a lot more complicated— and a LOT more revealing.

1. The Mormon Church Is a Financial Superpower

Most Americans have no idea how wealthy the LDS Church actually is.

The Mormon Church’s real estate & investment arm, Ensign Peak Advisors, was exposed in 2019 and again in 2023 for managing a secret portfolio now estimated at:

👉 $150–$200 billion

(Source: SEC filings, whistleblower leaks, Wall Street Journal)

To compare:

  • PepsiCo market cap: ~$175B
  • ExxonMobil (oil giant): ~$420B
  • Disney: ~$160B

Meaning:

📌 The LDS Church is financially on par with Pepsi and Disney, and not far behind Big Oil.

This is not a “church.” This is an empire.

And it invests strategically:

  • massive real estate acquisitions
  • agricultural control
  • media companies
  • political lobbying
  • funding influence networks

And let’s be clear:
Mormons see themselves as a literal remnant of Israel (the last tribe) destined to help rule the Earth “in the last days.”

Which brings us to…

2. Mormonism’s Quiet Partnership with the New Apostolic Reformation (NAR)

NAR is the movement behind the so-called “Seven Mountain Mandate”— the belief that Christians must seize control of:

  1. Government
  2. Education
  3. Media
  4. Arts & Entertainment
  5. Business
  6. Religion
  7. Family

This is the backbone of Christian nationalism and it’s far more organized than people realize. But here’s the part that never gets discussed:

Mormon elites collaborate with NAR leadership behind the scenes.

Shared goals:

  • influence over U.S. political leadership
  • shaping national morality laws
  • preparing for a prophetic “kingdom age”
  • embedding power in those seven spheres

This isn’t fringe. This is the largest religious–political coalition in the country, and yet most journalists never touch it.

3. The Ziklag Group: A $25M-Minimum Christian Power Circle

You want to talk about “elite networks”?

Meet Ziklag: an ultra-exclusive Christian organization named after King David’s biblical stronghold. Requirements for membership: a minimum net worth of $25 million Their mission?
Not charity. Not discipleship.

Influence the Seven Mountains of society at the highest levels.

Members include:

  • CEOs
  • hedge-fund managers
  • defense contractors
  • political donors
  • tech founders

Including the billionaire Uihlein family, who made a fortune in office supplies, the Greens, who run Hobby Lobby, and the Wallers, who own the Jockey apparel corporation. Recipients of Ziklag’s largesse include Alliance Defending Freedom, which is the Christian legal group that led the overturning of Roe v. Wade, plus the national pro-Trump group Turning Point USA and a constellation of right-of-center advocacy groups.

AND YET…

Most people yelling about “Christian nationalism” have never even heard of Ziklag.

4. Meanwhile, Chabad-Lubavitch Has Met with Every U.S. President Since 1978

Evangelical influence isn’t the only Abrahamic power Americans ignore.

Chabad (a Hasidic cult with global reach) has:

  • direct access to every U.S. president
  • annual White House proclamations (“Education & Sharing Day”) explicitly honor a religious leader as a moral authority over the nation.
  • a network of emissaries (shluchim) embedded in power centers around the world

This is influence, not conspiracy.

This is religious lobbying at the highest level of government, treated as unremarkable simply because the public doesn’t understand it.

See the Pattern Yet?

When people say “Christian nationalism,” they’re talking about one branch of a much older tree.

Christianity isn’t the problem. Atheism isn’t the solution.

The issue is Abrahamic supremacy: the belief that one sacred lineage has the right to rule, legislate, moralize, and define history for everyone else.

Across denominations, across continents, across political parties, the pattern is the same:

  • chosen-people narratives
  • divine-right entitlement
  • mythic land claims
  • sacred-tier influence operations
  • the blending of theology with statecraft

“Groupish belief systems that justify valuing one’s group above others must be inventable.”
Religion as Make-Believe.

Exactly.

These power structures aren’t ancient relics. They’re alive, wealthy, organized, and deeply embedded in American political life. And yet we’re told to panic exclusively about MAGA Christians…
while studiously ignoring:

  • Mormon financial empires
  • NAR infiltration of U.S. political offices
  • Zionist influence networks
  • Chabad’s presidential pipeline
  • elite Christian dominionist groups like Ziklag

This isn’t about blaming individuals.

It’s about naming systems. Because if we’re going to talk honestly about orthodoxy, myth, and power…

we need to talk about all of it— not just the parts that are fashionable to critique.

4. Mythicism still hasn’t grappled with empire

Most mythicist writing stops at:
“Jesus didn’t exist.”

Cool. Now what? The real question is:

HOW? How did a mythical figure become the operating system for Western civilization?

So, here’s where I actually land:

Christianity didn’t emerge from a single man.
It emerged from competing myths, political incentives, scriptural remixing, imperial needs, and evolving group identities.

And if that makes me someone who doesn’t quite fit in the Christian world, the atheist world, or the deconstruction world? Perfect. My loyalty is to the question, not the tribe. That’s exactly where I plan to stay.

That’s exactly where I plan to stay.

aaaand as always, maintain your curiosity, embrace skepticism, and keep tuning in. 🎙️🔒


Footnotes

1. Jodi Magness, Stone and Dung, Oil and Spit (Eerdmans, 2011).

Archaeologist specializing in 1st-century Judea; emphasizes that archaeology illuminates daily life, but cannot confirm Jesus’ existence or Gospel events.

2. Eric M. Meyers & Mark A. Chancey, Archaeology, the Rabbis, and Early Christianity (Baker Academic, 2012).

Shows how archaeology supports context, not Gospel narrative details.

3. Steve Mason, Josephus and the New Testament, 2nd ed. (Hendrickson, 2003).

Explains why the Testimonium Flavianum is partially or heavily interpolated and cannot serve as independent confirmation of Jesus.

4. Alice Whealey, “The Testimonium Flavianum in Syriac and Arabic,” New Testament Studies 54.4 (2008): 573–590.

Analyzes manuscript traditions showing Christian editing of Josephus.

5. Louis Feldman, “Josephus,” Anchor Bible Dictionary, vol. 3 (Yale University Press, 1992).

Standard reference summarizing scholarly consensus about the unreliable portions of Josephus’ Jesus passages.

6. Brent Shaw, “The Myth of the Neronian Persecution,” Journal of Roman Studies 105 (2015): 73–100.

Shows Tacitus likely repeats Christian stories, not archival Roman data, making him a witness to Christian belief — not Jesus’ historicity.

7. Pliny the Younger, Epistles 10.96–97.

Earliest Roman description of Christian worship; confirms Christians existed, not that Jesus did.

8. Bart D. Ehrman, Misquoting Jesus (HarperOne, 2005).

Explains why New Testament manuscripts contain thousands of variations, with no originals surviving.

9. Dennis R. MacDonald, The Homeric Epics and the Gospel of Mark (Yale University Press, 2000).

Argues Mark intentionally modeled episodes on Homeric motifs — supporting literary construction rather than eyewitness reporting.

10. Attridge, Harold W., The Epistle to the Hebrews (Hermeneia Commentary Series).

Shows how Hebrews relies on celestial priesthood imagery and makes no connection to a recent earthly Jesus, even when opportunities are obvious.

11. Earl Doherty, The Jesus Puzzle (1999).

Early mythicist argument emphasizing the epistles’ lack of biographical Jesus data.

12. Richard Carrier, On the Historicity of Jesus (Sheffield Phoenix, 2014).

Presents a Bayesian model estimating mythicist origins as more probable than historicity.

13. Richard Carrier, Proving History (Prometheus, 2012).

Explains the historical method he uses for evaluating Jesus traditions.

14. Paula Fredriksen, From Jesus to Christ (Yale University Press, 2000).

Demonstrates the pluralism and fragmentation within earliest Christianity.

15. Burton Mack, The Christian Myth: Origins, Logic, and Legacy (Continuum, 2006).

Describes the emergence of various Jesus traditions as literary and theological constructions.

16. Clayton N. Jefford, The Didache (Fortress Press).

Analyzes early church manual revealing “wandering prophets,” factionalism, and market-style competition among early Jesus groups.

17. Catherine Nixey, The Darkening Age (Macmillan, 2017).

Documents the destruction of pagan culture under Christian imperial dominance.

18. Charles Freeman, The Closing of the Western Mind (Vintage, 2005).

Explores how Christian orthodoxy displaced classical philosophy.

19. Ramsay MacMullen, Christianizing the Roman Empire (Yale University Press, 1984).

Shows Christianity expanded primarily through imperial power, incentives, and legislation, not mass persuasion.

20. H.A. Drake, Constantine and the Bishops (Johns Hopkins University Press, 2002).

Outlines Constantine’s political use of Christianity and the shift toward enforced orthodoxy.

21. Peter Brown, The Rise of Western Christendom (Wiley-Blackwell, 2013).

Provides context for how Christianity overtook the Roman religious landscape.

22. Neil Van Leeuwen, “Religious Credence Is Not Factual Belief,” Cognition 133 (2014): 698–715.

Explains why religious commitments behave like identity markers, not evidence-responsive beliefs.

23. Whitney Phillips, This Is Why We Can’t Have Nice Things (MIT Press, 2015).

Useful for understanding modern online purity culture dynamics, relevant to atheist-internet behavior discussed in your commentary section.

24. Joseph Reagle, Reading the Comments (MIT Press, 2015).

Analyzes comment-section behavior and ideological enforcement online.

25. Tim O’Neill, “Easter, the Existence of Jesus, and Dave Fitzgerald,” History for Atheists (2017).

Atheist historian critiquing Fitzgerald’s methodological errors, exaggerated claims, and misuse of sources.

26. Raphael Lataster, Questioning the Historicity of Jesus (Brill, 2019).

Secular academic arguing mythicism is plausible but insisting on higher methodological rigor than many popularizers use.

27. Richard Carrier, various blog critiques of Fitzgerald (2012–2019).

Carrier agrees with mythicism but critiques Fitzgerald for overstatement and inadequate source control.

Ponzinomics & Predatory Business Models

When “Trust the Process” Isn’t What It Seems

A Deep Dive into MLMs with Robert L. FitzPatrick

When I first joined a multi-level marketing company, it felt like destiny. Freedom. Empowerment. Community. So much so that I tattooed “trust the process” on my body as a daily reminder. But the deeper I got, the more I noticed the cracks: emotional manipulation, magical thinking, and an almost religious silencing of doubts.

If you missed last week’s episode here is the deep dive of my own experience.

That’s why I’m thrilled to share this week’s podcast interview with Robert L. FitzPatrick. Robert has been sounding the alarm on MLMs for decades, long before it was common to describe them as cult-like. He’s the author of Ponzinomics: The Untold Story of Multi-Level Marketing, co-author of False Profits, and a respected expert cited by the BBC, The New York Times, and courts alike. For years, he’s been giving people the tools (language, data, and perspective) to recognize MLMs for what they truly are: predatory business models, not opportunities.

Here is the image of the “Airplane Game” we reference in the interview

In this episode, we cover:

  • The Spark: Robert’s first encounter with a scam-like business in the 1980s, which pushed him into decades of research on MLMs and fraud—mirroring the way my own personal MLM experience prompted deep self-examination.
  • Why “Not All MLMs” Is a Myth: The business model itself is designed to funnel money upward, making it impossible for the vast majority to succeed, regardless of the company or product.
  • Puritan Theology & Prosperity: How old ideas linking wealth to virtue evolved into the prosperity gospel, and how MLMs exploit that mindset.
  • Cultural Hooks: From hustle culture to self-improvement mantras and spiritual undertones, MLMs borrow heavily from mainstream culture to recruit and retain followers.
  • Narrative Control: How pre-scripted objections, emotional manipulation, and silencing tactics maintain loyalty and block critical thinking—something I’ve noticed both in MLMs and high-control religious groups.
  • The Hard Numbers: Realistic odds of success are brutal—most recruits lose money, almost all quit within a year, and mandatory purchases like “Healthy Mind and Body” programs or the Isabody Challenge trap participants financially and emotionally.
  • Legality & Political Protection: If MLMs are fundamentally unfair, how are they still legal? And what protects them politically?
  • Beyond the MLM Mindset: MLMs don’t just drain your wallet—they reshape identities, fracture communities, and erode trust in yourself and others.

This conversation is essential for anyone curious about MLMs, whether you’ve been drawn into one, have friends or family involved, or are simply interested in understanding how these systems work under the surface. Robert’s insights give us not just the numbers, but the language and tools to recognize the scam and the courage to break free from it.

Tune in for an eye-opening conversation that goes beyond the hype and digs into the real human cost of MLMs.

Links 

rfitzpatrick@pyramidschemealert.org

www.pyramidschemealert.org

Twitter: @pyramidalert

FB: @ponzinomicsthebook

Further reading: 

Goodbye FTC 

Quiz: How Many MLMs Are There? 

Institutional Support for Multi-Level Marketing in America Is Cracking

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

The Dark Side of Manifestation and MLMs

✨Let’s talk Manifestation & MLMs✨

In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.

We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.

🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥

This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.

and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)

In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.

That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.

In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.

And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.


When Positive Thinking Becomes a Business Model

Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.

Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:

  • Failure isn’t about the structure of the business; it’s about your mindset.
  • Doubt is “negative energy” that will block your success.
  • Quitting is not just a business choice but a moral failing.

In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits

This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase

“Let go and let God. Let Him take over your life and run it. He knows how.”

While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.

Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.

That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.

Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.

More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.

I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”

Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.

My caption at the time: 🤮

🔥IGNITE YOUR VISION! 🔥
⚡Attended an event that changed my life. Showed me the massive vision of this company.
🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions.
🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!

Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.

Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.

This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.

More flashback images from my cult days….


The Psychological Toll

When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.

The outcomes are rarely empowering:

  • Blame and guilt when inevitable losses occur.
  • Anxiety from the demand to maintain “high vibrations.”
  • Suppression of doubt, lest skepticism be mistaken for weakness.
  • Financial harm disguised as personal failure.

In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.

As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.


Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix

A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.

The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.

This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.

And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.

It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.


🧠 Isagenix Programs & Their Psychological Impact

  • Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
  • IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
  • Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
  • Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩

🤮🐦‍🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦‍🔥 🤮

Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.

The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.

And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:

  • $150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
  • Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.

The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.

No wonder the comments are turned off.

Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.

My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.


Cultural Ecosystems That Enable MLMs


MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.

Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.

In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.


Beyond Magical Thinking

The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.

Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.

That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.


Coming Up: A Deeper Dive

Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.

Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

References/Suggested Reading

  • Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
  • Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
  • Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
  • FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
  • FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
  • Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
  • Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
  • Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
  • Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
  • Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)

Escaping One Cult, Joining Another? The Trap of Ideological Echo Chambers

When ‘Cult Recovery’ Looks a Lot Like a New Cult

I had a lot of different topics in mind for my final solo episode of Taste of Truth Tuesdays Season 3. For example, The Stress-Mitochondria Connection: How B vitamins, Taurine and Magnesium Fuel your Energy, A world without religion: Freedom or Fragmentation, How Emotional Trauma contributes to Chronic Pain or the Social Media Dilemma How to Break Free from the Digital Grip… But then, a new development landed right in my lap—one that perfectly encapsulates the concerning trends I’ve been observing in the deconstruction, ex-Christian, anti-MLM, and ex-cult communities.

My friend Brandie, who I had on in Season 2 for the episode From Serendipity to Scrutiny, recently blocked me. And why? Because I simply pushed back and asked questions. We’d had some private conversations in the DMs that had already raised red flags for me, but apparently, even the slightest bit of pushback was enough to get me cut off. This isn’t just about one friendship—it’s about a much bigger pattern I’ve seen unfolding.

The Deconstruction Pipeline: When Leaving a High-Control Group Means Entering Another

One of the biggest ironies in the ExChristian circles is how quickly people flee high-control religious environments only to land in equally dogmatic ideological spaces. This isn’t a coincidence—it’s human nature. As Jonathan Haidt lays out in The Righteous Mind, our reasoning evolved more for argumentation than truth-seeking. We are wired for confirmation bias, and when we leave one belief system, we often replace it with another that feels equally absolute but now appears “rational” or “liberating.”

This is where figures like Steven Hassan and Janja Lalich come in (because this isn’t just about Brandie) self-proclaimed experts on cults who, ironically, exhibit the same control tactics they claim to expose. Hassan, a former Moonie turned cult deprogrammer, has made a career out of helping people escape authoritarian religious systems. But a deeper look at his work reveals an ideological bent (it’s hard to ignore). He frequently frames conservative or traditional religious beliefs as inherently cult-like while giving progressive or leftist movements a pass. He has called Trumpism a cult but is conspicuously silent on the high-control tactics within certain progressive activist spaces. His criteria for what constitute undue influence seem to shift depending on the political context, (BITE model) making his framework less about critical thinking and more about reinforcing his preferred ideological narrative. I did what Hassan won’t: use his own model to break down the mind control tactics of the extreme left.

Janja Lalich follows a similar pattern. A (supposedly) former Marxist-Leninist, she applies her cult analysis primarily to religious and right-wing groups while glossing over the coercive elements in the far-left spaces she once occupied (or still does). Her work is valuable in breaking down how high-demand groups operate, but she, too, appears to have blind spots when it comes to ideological echo chambers outside of the religious sphere. These represent a pattern rather than an isolated incident. Other platforms like (The New Evangelicals, Dr. Pete Enns (The Bible for Normal People), Eve was framed, Jesus Unfollower, Dr. Laura Anderson just to name a few.) highlight control tactics when they appear in traditional or conservative groups but fail to apply the same scrutiny to their own ideological circles.

This selective analysis creates a dangerous illusion: it allows people leaving fundamentalist religious spaces to believe they are now “free thinkers” while unknowingly adopting another rigid belief system. The deconstruction pipeline often leads former evangelicals straight into progressive activism, where purity tests, ideological loyalty, and social shaming operate just as effectively as they did in the church. The language changes: “sin” becomes “problematic,” “heresy” becomes “harmful rhetoric”, but the mechanisms remain the same.

Haidt’s work on moral foundations helps explain this phenomenon. Progressive and conservative worldviews are built on different moral intuitions, but both can be taken to extremes. The key to avoiding ideological capture is intellectual humility—the ability to recognize that no belief system has a monopoly on truth and that reason itself can be weaponized for tribalism.

John Stuart Mill warned of this centuries ago: the greatest threat to truth is not outright censorship but the cultural and social pressures that make certain ideas unspeakable. Greg Lukianoff and Jonathan Haidt’s The Coddling of the American Mind echoes this concern, showing how overprotective thinking and emotional reasoning have created a generation that confuses disagreement with harm.

Franklin O’Kanu’s concept of the “fake intellectual” is particularly relevant here—people who claim to be champions of free thought while aggressively enforcing ideological orthodoxy.

In this episode, through my experience with Brandie, I’ll illustrate how skepticism is selectively applied, and how ‘critical thinking’ communities can become just as dogmatic as the systems they reject. And unlike Hassan or Lalich, my connection with Brandie was personal. And that’s why I felt this warranted an entire podcast episode. Because what happened with her is a microcosm of a larger issue: people leaving high-control spaces only to re-enter new ones. They are convinced that this time, they’ve finally found the “truth.” Spoiler alert: that’s not how truth works.

So, let’s talk about it.


Blocked for Asking Questions

Recently, Brandie posted on Instagram about DARVO—a psychological tactic where abusers Deny, Attack, and Reverse Victim and Offender to avoid accountability. I agree that MLMs use DARVO. But I wanted to add friendly pushback, that I’ve noticed anti-MLM advocates use similar tactics to silence critics—especially when it comes to questioning the food industry— but she had turned the comments off.

So I went to Substack, wrote a note, tagged her and asked for us to have a discussion. and that’s when she blocked me. Not for being aggressive. Not for being rude. But for questioning her narrative.

So much for open conversation.

DARVO: The Classic Manipulation Tactic

DARVO stands for Deny, Attack, Reverse Victim and Offender—a tactic frequently used by abusers, cult leaders, and high-control groups when they’re called out. It flips accountability on its head, making the person asking legitimate questions seem like the aggressor while the actual manipulator plays the victim.

How MLMs Use DARVO

Multi-Level Marketing (MLM) schemes thrive on DARVO because their entire business model is built on deception. Here’s a classic example:

  1. Deny – A distributor is confronted with the fact that 99% of people in MLMs lose money. Instead of addressing the data, they deny it completely:
    “That’s just a myth! I know tons of people making six figures!”
  2. Attack – When pressed further, they go on the offensive, accusing the skeptic of being negative or jealous:
    “Wow, you’re so close-minded. No wonder you’re not successful!”
  3. Reverse Victim and Offender – Finally, they paint themselves as the victim and the questioner as the bully:
    “I’m just a woman trying to build a business and empower others. Why are you trying to tear me down?”

This tactic shuts down meaningful discussion and keeps people trapped in a system that exploits them.

Do you know what else exploits individuals? Fear and propaganda.

I saw this firsthand in a recent conversation with a friend who’s deeply entrenched in leftist ideologies and what I’d call “Trump Derangement Syndrome.” She shared a post warning people to change their bank accounts because of a false claim that Elon Musk’s staff had access to personal financial data. I pointed out that the post was misinformation, but instead of engaging with the facts, the conversation quickly shifted in a way that mirrors the DARVO tactic.

First, she denied that the post could be harmful or misleading. Then, she attacked me for not understanding the larger “fear” that people are feeling in the current political climate. Finally, she reversed the roles, casting herself as the victim of a chaotic world and me as the one creating unnecessary tension by questioning the post.

This is a textbook example of DARVO, a tactic that deflects accountability, shifts blame, and keeps people trapped in fear-driven narratives. It keeps them from having honest, fact-based conversations and prevents any real understanding of what’s going on around them.

How Brandie Used DARVO on Me

Ironically, despite being an anti-MLM advocate, Brandie used the exact same manipulation tactics when I pushed back on some of her positions. This is a woman who criticizes manipulative marketing tactics in MLMs, yet here she was, employing the very same tactics in our discussion. It’s a stark example of how these patterns can be so ingrained that even those who oppose them can fall into using them.

Deny – When I questioned her promotion of dietitians who endorse processed foods like Clif Z Bars (which recently faced a class-action lawsuit for misleading health claims), she refused to acknowledge the legitimate concerns. Instead, she dismissed it by claiming that caring about food ingredients was more stressful for the body than just eating the food itself—a false dichotomy that undermines any nuance in the conversation, especially when she often critiques the same logical fallacy in other contexts.

Attack – Rather than engaging with my points, she made it personal, implying that I was being antagonistic or bad-faith for even questioning her stance.

Reverse Victim and Offender – Finally, when I didn’t back down, she blocked me, flipping the narrative to make it seem like I was the one causing harm simply by asking questions.


When Therapy Becomes Thought Control: The Weaponization of Mental Health

What makes this dynamic even more interesting is that both my friend in Portland and Brandie, an anti-MLM advocate, are therapists. These conversations have all unfolded within a culture that professes to value feelings, emotional well-being, and mental health awareness. More people are going to therapy than ever before, and an increasing number of people are training to become therapists—mostly women. Currently, around 70-80% of psychologists and therapists are female, and those seeking help are also more likely to be female.

The field has increasingly become a vehicle for ideological activism. Dr. Roger McFillin has spoken extensively about this shift, describing how therapy now often reinforces victimhood narratives rather than fostering resilience. Instead of helping clients process experiences and build coping skills, many therapists nudge them toward predetermined ideological conclusions—especially in areas of identity, oppression, and systemic injustice.

This shift has eroded one of psychology’s most fundamental ethical principles: informed consent. Clients, particularly young and vulnerable individuals, are often funneled into ideological frameworks without realizing it. Under the guise of “affirming care” or “social justice-informed therapy,” therapists may subtly guide them toward specific worldviews rather than offering a full range of perspectives. What should be a process of self-discovery instead becomes thought reform, where questioning the prevailing narrative is framed as harmful or regressive.

Therapy is no longer just political—it has become a mechanism of enforcement. We see this in counseling programs that demand ideological conformity from students, in therapists who blur the line between clinical work and activism, and in public figures like Janja Lalich and Steven Hassan, who claim to expose undue influence while engaging in the same tactics. This is ideological gatekeeping disguised as expertise.

Rather than fostering open exploration, the field is increasingly defined by rigid dogma. Questioning the dominant ideology isn’t framed as critical thinking—it’s labeled as resistance, ignorance, or even harm. And when that happens, dissenting voices aren’t debated; they’re erased. If this trend continues, therapy won’t just be a tool for self-improvement. It will be a tool for social control. It already is.


The Hypocrisy of Selective Skepticism

Brandie and the anti-MLM crowd claim to combat misinformation, yet they overlook a significant issue: the influence of Big Food and Big Pharma on public health narratives.

On her social media story and in private conversations, Brandie has defended dietitians who actively promote ultra-processed foods. Some registered dietitians with large platforms endorse products like Hawaiian Punch and Clif Z Bars as acceptable—even healthy—options.

Clif Z Bars, for example, were recently involved in a $12 million class action settlement for falsely marketing their products as “healthy and nutritious.” These bars are 37% added sugar, essentially sugar bombs.

Yet, a dietitian Brandie supports feeds these bars to her young children, publicly calling them a “healthy snack.” Why is this not considered misinformation?

A deeper issue lies in the conflicts of interest within the nutrition field. 95% of the 2020 U.S. Dietary Guidelines Advisory Committee members had conflicts of interest with the food and pharmaceutical industries. Many had financial ties to corporations like Kellogg, Abbott, Kraft, Mead Johnson, General Mills, and Dannon. Similarly, a 2023 report by U.S. Right to Know revealed that 65% of the 2025 Dietary Guidelines Advisory Committee had high-risk or medium-risk conflicts of interest with industry actors like Novo Nordisk, the National Dairy Council, Eli Lilly, and Weight Watchers International.

Interestingly, both Clif Z Bars and Hawaiian Punch—the two foods mentioned in this discussion—are owned by Mondelēz International, a company that has faced scrutiny over its ties to government-advising scientists and other potential conflicts of interest. This raises an important question: How much of what we’re told by credentialed experts is shaped by corporate influence rather than unbiased science?

These conflicts of interest raise serious concerns about industry influence over public health recommendations. Yet, if you question this, you’re labeled anti-science.

This kind of blind faith in authority is no different from religious dogma. The pursuit of truth should always leave room for debate. This also highlights why blindly trusting “credentialed experts” is insufficient. Degrees and titles don’t guarantee that recommendations are free from corporate influence.

Rather than acknowledge these conflicts, Brandie and her followers discredit those asking valid questions, often accusing them of using the “Just Asking Questions” fallacy.

The “Just Asking Questions” Fallacy

A common tactic used to dismiss skepticism is labeling it as the “Just Asking Questions” (JAQ) fallacy. This fallacy occurs when people imply that merely questioning an issue is a form of misinformation or bad faith argumentation.

Many dietitians and anti-MLM advocates are deeply entrenched in mainstream narratives on topics like vaccine safety, climate change, and pharmaceutical efficacy. When skeptics ask pointed questions about these subjects, they are often accused of using JAQing off—a term that suggests they are sowing doubt without providing counter-evidence. The accusation assumes that asking difficult questions is inherently conspiratorial, rather than a legitimate means of inquiry.

But skepticism is not the same as denialism. Critical thinking demands that we interrogate all claims—especially those made by institutions with financial or ideological incentives. Dismissing questions outright only serves to protect entrenched power structures.


The Counterpoint: Intellectual Humility and the Dogma of Data

While it’s vital to engage critically with the information we’re presented, it’s equally crucial to consider the potential pitfalls of blind adherence to any ideology—whether it’s religious, political, or scientific. In the modern age, science and data have often become the new forms of dogma. The scientific community, which prides itself on skepticism and inquiry, is sometimes treated as an unassailable authority—leaving no room for dissent or alternative perspectives.

The worship of science and data as infallible can feel eerily similar to religious dogma. It demands conformity in the name of progress, dismisses alternative viewpoints, and often shuts down debate—all while asserting that it’s in the name of critical thinking and rationality. In this system, the pursuit of truth can ironically become an exercise in tribalism and intellectual rigidity.

What is critical to recognize is that science and reason themselves are not immune to bias, corruption, or influence. Take, for example, the “revolving door” between regulatory agencies and the pharmaceutical industry, which compromises the integrity of public health policies. This conflict of interest is a significant factor in the mistrust surrounding many mainstream health recommendations, especially when we see how corporate interests shape the outcomes of clinical trials, the approval of drugs, or public health initiatives.

Take the nutrition field, for example. The dietitian mentioned earlier endorses Clif Z Bars for her young children, but if you challenge this, you’re accused of being anti-science or fear-mongering.

Similarly, when figures like RFK Jr. highlight pharmaceutical industry ties to regulatory agencies, critics don’t engage with the data. Instead, they attempt to discredit the person asking the questions.

The Real Issue is Deception from Trusted Intuitions

The real misinformation often stems from corporate-backed institutions. Public trust in physicians and hospitals fell from 71.5% in April 2020 to 40.1% in January 2024—not due to misinformation, but because people witnessed firsthand the contradictions, shifting narratives, and financial incentives behind public health decisions. Trust is eroded by deception, not by questioning.

RFK Jr. isn’t “sowing doubt” for the sake of it. He’s pointing out documented cases where pharmaceutical companies have manipulated clinical trials, buried adverse data, and exercised significant influence over regulatory bodies. His book The Real Anthony Fauci outlines a heavily researched case against the unchecked power of Big Pharma and its ties to government agencies. If his claims were false, he would face lawsuits, yet his work continues to spark vital discussions.

True skepticism means demanding better science, not blindly trusting authority. The real danger lies in silencing those who ask critical questions.


Big Food and the Shaming of Health Advocates

A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda. This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.

Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.


Why We Need to Trust Ourselves, Not JUST the Experts

What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.

Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.


Is This Healing or Just Another High-Control Belief System?

Brandie often talks about “cult recovery” and the importance of psychological resilience. But is she really modeling resilience? Because true resilience isn’t about avoiding discomfort—it’s about engaging with it, questioning your own biases, and standing firm in discussions, even when they challenge your worldview.

Instead, she’s teaching people to coddle their minds. To create ideological echo chambers where questioning the “right” experts is heresy. To avoid any perspective that might cause discomfort. If she’s teaching people to avoid discomfort rather than work through it, I’m not sure how that aligns with the principles of ethical psychotherapy.

True healing requires grappling with discomfort, not running from it. When you teach people to shut down their discomfort rather than confront it, you’re not promoting growth—you’re just pushing them into another high-control belief system.

That’s not healing. That’s just another form of control.

And let’s be real—if your response to fair, thoughtful criticism is to shut down the conversation and block people who used to support you, you haven’t actually deconstructed anything. You’ve just built a new echo chamber with different branding.


The Bigger Picture

This isn’t just about Brandie. It’s about a larger pattern I see in the deconstruction and anti-MLM communities. Many of them claim to be freeing minds, but in reality, they’re just recruiting people into a different kind of ideological purity test.

The message is clear: You’re allowed to be skeptical, but only in the “approved” ways.

That’s not intellectual freedom. That’s just another cult.


Where Do We Go From Here?

We need real conversations about manipulation and misinformation—whether it comes from MLMs, Big Food, Big Pharma, or influencer dietitians who profit from pushing corporate-backed narratives. It means we need to question everything—without replacing one unquestionable authority with another. And we need to be willing to hold all forms of power accountable, not just the ones that fit neatly into our existing beliefs.

Because if we’re not careful, we’ll escape one high-control group only to fall right into another.

Sources:

The Hidden Tactics of Big Food and Big Tobacco

A Christmas Lesson in Gaslighting

As we gather around our holiday tables, indulging in sweet treats and sipping warm drinks, there’s something deeply unsettling happening behind the scenes of what we consume every day. A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda.

These industries have a long history of using misinformation, manufactured doubt, and emotional manipulation to protect their profits—and it’s not just limited to public health campaigns. This plays out in everyday conversations, too. It’s a pattern that many of us have experienced firsthand, especially those who advocate for healthier lifestyles and more transparency in what we put in our bodies.


A Christmas Paradox: Big Food’s Gaslighting & the Anti-MLM Pushback

This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.

Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.


Why We Need to Trust Ourselves, Not the Experts

What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.

Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.


Unwrapping the Truth This Holiday Season

This holiday season, let’s unwrap a new perspective: critical thinking over consumerism, authenticity over convenience, and self-empowerment over external pressures. It’s time we stop letting industries dictate our health choices and start reclaiming agency in what we put into our bodies.

If you’ve ever been gaslighted for your food choices, or made to feel like you’re ‘too much’ for caring about your health, know you’re not alone. The more we learn about these intimidation tactics, the better equipped we’ll be to call them out.

As we approach the new year, let’s challenge the status quo—questioning not just what’s on our plates, but the motives of the systems that feed us.

Oh, Woke Night: The New Sacred Beliefs of the Left

A Journey from Cults to Cancel Culture

What’s a racist, homophobe, sexist, bigot, or hater?
Apparently, anyone winning an argument with a liberal these days.

This year has been a wild ride. It began with me terrified of Satan, demons, and the Apocalypse, only to be ending it realizing the real danger isn’t hellfire—it’s the dogmas we create here on Earth. I didn’t grow up religious. In fact, I was raised secular, moved to Portland, OR after college, and could give you a TED Talk on progressive ideals. But then the pandemic hit, and somewhere between sourdough starters and doomscrolling, I found myself deep in the throes of fundamentalist Christianity.

That’s right—I started the year in a cult. It took months to deconstruct my faith, peel back the layers of fear-based control, and reimagine spirituality beyond the man-made monotheistic God I was sold. Yet, just as I was catching my breath, I noticed something chilling: the same patterns of zealotry I had fled were alive and well in the secular world.

Wokeness, with its sermons on systemic oppression and sacraments of allyship, has become the new secular religion. It demands unwavering faith, punishes heretics, and offers little room for redemption. And just like the fire-and-brimstone preachers I’d left behind, its most fervent believers seem less interested in dialogue and more intent on moral superiority.

Thought leaders like John McWhorter (Woke Racism), Yasmine Mohammed (Unveiled), and Douglas Murray (The Madness of Crowds) have drawn the same parallels: woke ideology mirrors religious extremism, complete with its own prophets and purges. And as someone who’s lived through both kinds of radicalism, I’m here to tell you—it’s not just unsettling; it’s dangerous.

How woke ideology mirrors religious extremism

In my podcast episode titled Faith Unbound: Navigating the Process of Disentanglement—or rather, Deconversion—I delved into my initial discovery of the Ex-evangelical Christian network. Back in February 2024, it felt like a lifeline, a safe haven for questioning my former religious beliefs. But after 6–7 months of immersion, patterns began to emerge. While the movement has been instrumental for many, I couldn’t ignore the creeping rigidity and tribalism. The hunger for certainty, the need to be on the “right side,” often replaces one dogma with another.

A striking example of this surfaced in Sexvangelicals’ episode How to Do Social Justice This Election Season Without Being a Jackass. They state:

“November’s presidential election offers a stark contrast between two types of government. One is democracy, built on the idea that many people have voices and, ideally, a government that serves a broad population. The other is autocracy, which operates on the belief that only a few have a say. Autocracies, like the 2024 Republican Party, often communicate through tactics such as blame, repression, and fear-mongering. In our latest episode, we discuss common communication strategies used by autocracies and how progressives and pro-democracy voters can avoid responding in ways that reinforce jackassdom.”

My response? “It’s not your enemies, it’s the system.” This narrative reduces a complex political landscape into a simplistic moral battle, with one side as saviors of democracy and the other as agents of autocracy. But this dichotomy misses the bigger picture. Who really shapes policy in America?

A 2014 study by Martin Gilens and Benjamin Page, often dubbed the “Oligarchy Study,” analyzed policy decisions across two decades. It revealed that elites and organized interest groups wield disproportionate influence over government decisions, while the average citizen’s impact is negligible. This stark reality transcends partisan politics and lays bare a systemic issue: power isn’t held by the left or right—it’s concentrated in the hands of those who profit from our division.

By framing every election as a battle for democracy versus tyranny, we’re falling into the trap of distraction. The real question isn’t, “Which side am I on?” but, “Who benefits from keeping me here, fighting, and not looking beyond this binary?”

The claim that the Republican Party represents an autocracy, as made by Sexvangelicals, is not just simplistic—it’s laughably disconnected from reality. To label one political party as authoritarian while ignoring the bipartisan complicity in maintaining an oligarchic system is either naïve or willfully ignorant.

Take the oligarchic nature of U.S. politics. Both major parties have long benefited from the concentration of wealth and power at the top. Consider the case of former House Speaker Nancy Pelosi, whose net worth has ballooned through stock trades that suspiciously align with her legislative influence. Or Barack Obama (Barry Soetoro), who went from public servant to multi-millionaire, cashing in on book deals, speaking engagements, and lucrative partnerships with Netflix after leaving office.

Then there’s President Joe Biden. While progressives champion him as a defender of democracy, his record is far from pristine. Most recently, questions surrounding his son Hunter Biden’s international business dealings—spanning over a decade—have drawn scrutiny. Hunter’s alleged tax evasion and unregistered foreign lobbying have raised concerns, yet he continues to receive leniency from the justice system.

This isn’t to excuse Republicans from criticism, but the suggestion that they alone embody authoritarian tendencies is absurd when Democrats have equally reaped the rewards of an oligarchic system. Both parties serve the interests of economic elites and organized lobbyists far more faithfully than they do the average voter.

The Magnet, from Puck, 1911.(Udo J. Keppler / Library of Congress)

The bipartisan reality of the oligarchy dismantles the “democracy versus autocracy” narrative. For instance, the same Gilens and Page study cited earlier reveals that the preferences of the bottom 90% of income earners have statistically no impact on policy outcomes. Meanwhile, corporate donors and lobbying groups continue to hold sway over legislation regardless of which party is in power.

By framing Republicans as the sole villains in this story, Sexvangelicals perpetuates the kind of shallow tribalism that fuels division while leaving the real culprits—wealthy elites and corporate interests—untouched. The truth is that our democracy has been compromised for decades, and it will remain so until both sides of the aisle are held accountable for their role in preserving this oligarchic system.

Instead of directing anger at individuals or parties, we should be asking: How do we break free from a system designed to keep us pointing fingers at each other while those in power profit from the chaos?


From Crunchy Hippie to Conservative Christian Pipeline: My Journey Through the Radicalization Maze

Growing up secular, I’d have laughed at the idea that I would someday align with conservative or religious ideologies. Portland, Oregon, was my playground of progressive ideals—a city where conservatism felt like the root of every societal ill. But life has a way of challenging our convictions. Late in the pandemic, isolated and seeking meaning, I fell into an extreme version of Christianity. What I once dismissed as unthinkable became my new normal—until it wasn’t. Earlier this year, I deconstructed those beliefs, peeling back the layers of what led me there. Read/listen all about HERE!

Now, I can see the flaws and virtues of both worlds, which is why I find the frame of mind in deconstruction spaces puzzling. Many accounts misrepresent or overgeneralize conservatives—the very people they once were or grew up with—and cast the same stones they once had thrown at them.

It reminds me of this quote from the book The Righteous Mind:

“I had escaped from my prior partisan mind-set (reject first, ask rhetorical questions later) and began to think about liberal and conservative policies as manifestations of deeply conflicting but equally heartfelt visions of the good society. It felt good to be released from partisan anger. And once I was no longer angry, I was no longer committed to reaching the conclusion that righteous anger demands: we are right, they are wrong.”

Deconstructing past beliefs should be about nuance, growth, and intellectual humility—not trading one form of black-and-white thinking for another. When we fail to empathize with others’ moral frameworks, we miss out on a deeper understanding of the human experience.

Many in the ex-evangelical space now lean far left in their political views, where values like care, fairness, and empathy take center stage. Conservative values like loyalty and authority are dismissed or viewed with suspicion, fostering an “us vs. them” mentality.

This cultural shift into victimhood is explored further in The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt, who identify three “Great Untruths” that help explain these societal trends:

  • 1) “What doesn’t kill you makes you weaker,”
  • 2) “Always trust your feelings,”
  • 3) “Life is a battle between good people and evil people.”

These untruths, they argue, contribute to fragility, discourage critical thinking, and promote a tribal mentality—characteristics that are increasingly evident in both the deconstruction space and parts of the progressive left. The focus on emotional responses over rational thought and the growing divide between “us” and “them” only strengthens these dynamics. For a deeper dive into this.


Woke Ideology as a Secular Faith: A Closer Look

“What we’re seeing isn’t a quest for justice but a demand for unquestioning orthodoxy.”

John McWhorter argues that wokeism functions like a full-fledged religion. It provides a moral framework that mirrors traditional religious beliefs. Instead of concepts like original sin, wokeism offers “privilege,” positioning those with it as morally compromised. In place of rituals like prayer, adherents perform acts like confessing their biases. And, similar to the salvation promised in traditional religions, salvation in wokeism comes through activism and striving for societal change. He warns that its refusal to tolerate dissent turns it into a rigid orthodoxy rather than a genuine quest for justice. For many, including those who’ve deconstructed evangelical faith, this framework hits uncomfortably close to home.

Many of the individuals I met and conversed with who now identify as progressive or left leaning have simply exchanged the evangelical radicalism of their past for their new liberal beliefs. Social justice, in this sense, has become their new End Times—complete with the same apocalyptic fervor. And it’s painfully obvious.

Douglas Murray discusses this analysis further in The Madness of Crowds. He suggests that wokeism often serves as a substitute for religion in today’s secular world. As belief in traditional religions has waned, people have sought meaning elsewhere—and wokeism fills that void. It provides clear rules and a sense of belonging, but in doing so, it also shuts down open debate and nuanced conversation.

The New Authority: From Sky Daddy to State Agencies

A striking similarity between fundamentalist religion and woke ideology is the relentless worship of authority. For those who’ve left behind their “big sky daddy,” that void has been filled by institutions like the CDC, FDA, and government agencies. The pandemic demonstrated how blind faith can easily shift from divine to institutional.

This is where the religion of scientism enters the picture—where reason and science are elevated to the status of ultimate truth. Figures who present themselves as “experts” rely on surface-level expertise and selective data to craft narratives that appear authoritative, yet fail under scrutiny. They become the “fake intellectuals,” as Franklin O’Kanu calls them, feeding the cult of expertise while often lacking real intellectual rigor. In public health, this plays out with the “revolving door” between regulatory agencies and the pharmaceutical industry, which further complicates the narrative of impartiality.

The “revolving door” describes the flow of personnel between agencies like the CDC and the pharmaceutical industry. This cycle blurs the lines between public service and corporate interest, with former regulators influencing policies that benefit the very companies they once oversaw—creating a potential conflict of interest that’s staggering.

In this new system, the scientific establishment becomes the new authority—replacing the monotheistic idea of God with the “god” of reason and data. For those in the deconstruction space, this is a new form of dogma. It stifles curiosity, dismisses dissent, and discourages critical thinking—all in the name of progress. This mirrors the rigid certainty and tribalism found in the religious structures people sought to escape.

Worshipping “science” or blindly trusting clinical trials can be misleading. While clinical trials are seen as vital for medical progress, they are often heavily influenced by the pharmaceutical industry, which funds a vast majority of these trials. This creates a conflict of interest that can skew results and delay critical information about the risks of drugs. Examples like the Vioxx scandal, where a painkiller was marketed despite internal knowledge of its dangers, and the Tamiflu case, where the effectiveness of the drug was overstated, show how corporate interests can shape clinical trial outcomes. Clinical trials, while important, are not always as objective or transparent as they seem.

Empowering Dangerous Systems

Yasmine Mohammed’s Unveiled pushes the conversation even more, explaining how wokeism can actually empower authoritarian regimes. One key point she makes is how Western progressives, in the name of cultural relativism, avoid criticizing radical Islam. This gives a platform to extremist ideologies, which harms vulnerable groups like women and minorities. She argues,

“By shielding oppressive practices from scrutiny, wokeism betrays the very people it claims to protect.”

The binary “oppressor versus oppressed” narrative has become a staple of modern discourse, particularly within the context of the Israel-Palestine conflict. This oversimplified lens reduces complex geopolitical and historical realities to a stark dichotomy, fostering a dangerous environment where nuance is lost. It’s unnerving to see college students waving the flag of Palestine while simultaneously undermining U.S. monuments and values, while spreading fear mongering lies about Project 2025, and comparing Trump to Hitler. These contradictions are not only mind-numbing but also deeply troubling, signaling a shift toward ideological extremism that dismisses the complexities of any issue in favor of emotional, binary thinking.

Antisemitism has spiked globally after the October 7 attacks on Israel, but this tragic reality has also fueled the misuse of the term “antisemitism” to suppress valid critiques of Israeli policies. Labeling critics as antisemitic conflates political criticism with hate, shutting down meaningful dialogue essential to addressing the Israel-Palestine conflict’s complexities.

This approach mirrors patterns within woke ideology, where dissent is often silenced in the name of ideological purity. The weaponization of identity politics and accusations hinders nuanced discussions and reinforces systems of power, obstructing pathways to justice and true understanding.

Vivek Ramaswamy, in Woke, Inc., adds another layer to this by discussing how authoritarian regimes like China’s Communist Party (CCP) take advantage of woke rhetoric. According to Ramaswamy, the CCP amplifies America’s internal divisions—often fueled by wokeism—to weaken the West. By focusing on these cultural rifts, China diverts attention from its own human rights abuses, all while strengthening its geopolitical position. This is part of China’s broader geopolitical strategy, which seeks to deflect attention from its authoritarian practices while exploiting divisions in Western societies.

This pattern can be seen as part of a broader effort to exploit the distractions created by cultural conflicts to enhance its influence in global organizations, trade, and international relations. For example, while Western nations debate internal social issues, China continues its expansive Belt and Road Initiative, which increases its influence across developing nations.

Heretics and the Price of Dissent

Religious movements and extreme ideologies, like wokeism, are often defined by their treatment of dissenters or heretics. Woke spaces, much like traditional religious communities, are quick to condemn those who question or criticize. Whether it’s TERFs (trans-exclusionary radical feminists) or former progressives like Yasmine Mohammed, those who dissent face severe backlash. This exclusionary behavior creates a stifling environment, not dissimilar to how traditional religions treat apostates. As Douglas Murray puts it, “The hatred reserved for heretics is often more intense than that directed at outsiders.”

But this dynamic is about more than just ideological rigidity—it’s also rooted in human psychology. The human brain is naturally drawn to certainty. When we embrace extreme ideologies, we seek control over our environment, which provides us a sense of stability and security. Research in neuroscience shows that when our beliefs are challenged, we experience discomfort, but defending them can trigger a dopamine response, rewarding us with a sense of control. The brain gets a “hit” from maintaining a sense of certainty, even if it’s at the cost of nuance or rational discussion.

In fact, this need for certainty can become addictive. The human brain often craves certainty in the form of binary thinking—where things are either completely right or completely wrong. This type of thinking is satisfying because it shields us from the cognitive dissonance that arises when faced with complexity or ambiguity. In the case of woke ideology, the call for absolute adherence to certain beliefs or behaviors is not just about social justice—it’s a way to satisfy that neurological need for control. When we feel justified in our beliefs and actions, we receive a dopamine “reward,” reinforcing the behavior.

This addiction to certainty can also be seen in extreme partisanship. The more entrenched we become in one side, the more our brain is rewarded for defending it. It’s why many people in the deconstruction space or on the political left engage in “mental gymnastics”—creating justifications and rationalizations that protect their beliefs. This isn’t just about ideology; it’s about keeping that dopamine reward flowing, keeping the illusion of control intact, and avoiding the discomfort of uncertainty.

The problem is this pattern of thinking isn’t conducive to open dialogue or true critical thinking. The “us vs. them” mentality becomes more pronounced, and the space for nuance, disagreement, and personal growth shrinks. Instead of engaging with opposing views, individuals self-censor or double down on their beliefs, further entrenched in the addictive cycle of ideological purity.

Moving Forward: A Balanced Approach

It’s important to note that this critique isn’t meant to dismiss the noble goals of social justice movements. Addressing inequality and harm in the world is crucial. But when these movements demand absolute loyalty and punish dissent, they lose sight of the very ideals they claim to uphold.

What do you guys think? How do you balance the pursuit of justice with the need for free thought?

As I discuss on my podcast, Taste of Truth Tuesdays, this tension is something I’ll be unpacking in more detail on Season 3 and particularly with Yasmine Mohammed. We’ll explore how wokeism intersects with radical Islam, how authoritarian regimes exploit these divisions, and how we can engage with these ideologies in a way that doesn’t undermine the values of justice, free thought, and humanity.


Join the Conversation

Do you see these religious parallels in woke ideology? Are they helpful in understanding these dynamics, or do they oversimplify the issue?

I’d love to hear your thoughts. Comment below, and don’t miss my podcast episode with Yasmine Mohammed dropping 2025 for a deeper dive into these topics! 

The MLM Illusion: Selling a Dream or a Trap?

New Episode Alert: The Dark Side of MLMs and Coercive Control

🚨 This Week on Taste of Truth Tuesdays 🚨, we’re diving into the complex and manipulative world of multi-level marketing (MLM) companies—uncovering the coercive control tactics they use to keep people hooked. 🧠💸 MLMs don’t just sell products. They sell a dream—a dream of financial freedom, wealth, and unlimited success. The problem? That dream is often built on deceptive tactics that prey on vulnerability, foster magical thinking, and emotionally manipulate their members.

At first glance, MLMs seem like a golden opportunity. They promise wealth, freedom, and independence—targeting people who are seeking a way out of financial struggle or a traditional 9-to-5. But underneath those glittering promises are dangerous tactics that prey on human psychology, exploiting emotional weaknesses to create loyalty and blind devotion.

A key tactic MLMs use is magical thinking. This is the belief that positive thoughts and visualizations alone can bring success, wealth, or health. A 2019 study in Frontiers in Psychology revealed that many MLMs sell products—like supplements and essential oils—by making unverified claims about curing diseases, with little to no scientific evidence to back them up. 😳

Why Is Magical Thinking So Dangerous?

Magical thinking isn’t just harmless optimism. In the context of MLMs, it can lead people to make poor financial and health decisions. Here’s why it’s so dangerous:

🚫 False Sense of Control: Magical thinking tricks people into believing they can control outcomes simply by thinking positively. This false confidence can prevent them from taking real, actionable steps to improve their situation.

🚫 Health Risks: MLMs often push supplements and oils with promises of “miracle cures” for serious illnesses—without scientific validation. People may choose these products over actual medical treatments, putting their health in danger.

🚫 Emotional Manipulation: By convincing members that failure is due to their lack of belief or effort, MLMs shift the blame from the system to the individual. This creates a toxic cycle of guilt and shame, trapping people emotionally in the MLM.

Coercive Loyalty and Emotional Manipulation

Beyond magical thinking, MLMs use coercive control tactics to create a false sense of community and belonging. They foster an atmosphere of loyalty where members feel pressured to stay positive, constantly recruit new people, and never question the system.

💥 Coercive Loyalty: Members are often told that the reason they’re not successful is because they’re not trying hard enough, recruiting enough, or believing in themselves. This turns failure into a personal flaw, rather than a flaw in the business model.

💥 Community Pressure: MLMs thrive on social dynamics, where members are encouraged to pressure their friends and family into joining. This creates a network of dependency and makes it harder for people to leave, even when they start seeing the cracks in the system.

💥 Emotional Exploitation: Guilt, shame, and failure are powerful emotional tools used by MLMs. When people don’t succeed, they’re often made to feel as if they didn’t believe in the product or themselves enough. This emotional manipulation keeps members invested—financially, mentally, and emotionally—even when the odds are against them.

Breaking Free: Real Stories of Escaping MLMs

In this week’s episode, we also share real stories of individuals who have been trapped in MLMs and how they broke free. These stories highlight the emotional, financial, and mental toll that MLMs take on their members, and how difficult it can be to escape once you’re in the cycle. 😳

Why You Need to Listen

If you’ve ever been approached by someone pushing a “life-changing opportunity” or a “groundbreaking product,” this episode is for you. If you’ve been tempted to join an MLM—or know someone who has—this episode is essential listening. We’re unpacking the toxic blend of pseudoscience, community pressure, and emotional exploitation that keeps MLMs running, and sharing actionable tips on how to recognize the red flags before it’s too late. 🚩

Tune in to this week’s episode of Taste of Truth Tuesdays to learn how to protect yourself from the manipulative tactics of MLMs and avoid falling into their web of magical thinking and emotional control. Whether you’re considering joining an MLM or are currently involved, understanding these tactics is key to protecting your financial and emotional well-being.


🎧 Listen to the full episode now—


#MLMAwareness #MagicalThinking #CoerciveControl #PodcastAlert #HealthOverHype #EmotionalManipulation #CriticalThinking #MultiLevelMarketing #BreakFreeFromMLMs

Why MLMs Exploit Magical Thinking

Magical thinking is a quirky psychological phenomenon where people believe that their thoughts, wishes, or actions can directly influence real-world outcomes, despite defying logic or scientific fact. It’s the belief that if you wish for something hard enough, visualize it every day, or think positively, the universe will somehow bend to your will. Sounds empowering, right? But in reality, it leads to a lot of irrational beliefs and behaviors, particularly in high-pressure environments like multi-level marketing (MLM) schemes.

MLMs thrive on this kind of thinking, pushing slogans and practices that dangle the promise of success, wealth, and happiness in front of their members—all through nothing but the power of positive thinking and visualization. “Just think it, and it’ll happen!” But here’s the catch: it never really works like that.

Why Is Magical Thinking Dangerous?

1. False Sense of Control

Magical thinking feeds people this false sense of control over their lives and circumstances. It convinces them that all they need is positive vibes to attract success, which can lead to dangerous complacency. Instead of putting in the hard work, effort, and strategic thinking needed to succeed in any real business, MLM recruits often fall into a trap where they believe success will magically come to them. Spoiler alert: it won’t.

2. Financial Loss

MLMs are notorious for selling the idea that anyone can make it big if they just believe in themselves. It sounds inspiring, right? But it’s a trap. People are encouraged to pour their hard-earned money into products, recruitment materials, and endless training sessions without fully understanding the shaky foundation these businesses stand on. In reality, research shows that up to 99% of MLM participants lose money, but thanks to the allure of magical thinking, they keep going, convinced that their big break is just one more product purchase or recruit away.

3. Emotional Manipulation

MLMs are also masters of emotional manipulation. If you’re not succeeding, they’ll convince you that it’s not the business model that’s failing—it’s you. You didn’t think positively enough, you didn’t manifest hard enough, or you weren’t dedicated enough to your dreams. This emotional burden can leave individuals feeling guilty, ashamed, and like personal failures, even when the deck was stacked against them from the start. The cycle of shame continues as they compare themselves to the shiny success stories splashed all over social media.

4. Detachment from Reality

Magical thinking can lead to complete detachment from reality. When you’re convinced that positive thoughts are all you need, you can easily ignore the mounting red flags. People end up ignoring their dwindling bank accounts, fractured relationships, and mental exhaustion because they’re too busy trying to manifest success. And by the time they snap out of it, the damage is done.

Why Do MLMs Use Magical Thinking?

1. Reinforcement of Loyalty

MLMs aren’t just about selling products—they’re about creating a cult-like loyalty. By pushing magical thinking, they foster a tight-knit community of like-minded believers. This sense of belonging makes it incredibly difficult for individuals to walk away, even when the financial and emotional costs start piling up. After all, leaving the MLM means leaving the tribe—and who wants to be the one to break away?

2. Justification of Failure

When magical thinking is the foundation of your belief system, failure is never about the business model. It’s always personal. Didn’t make the millions you were promised? It’s because you didn’t believe enough. This mindset is a genius way for MLMs to deflect blame, keeping their own reputation intact while making their members feel like the problem lies with them. It keeps the business running without accountability.

3. Encouragement of Recruitment

MLMs thrive on recruitment, and magical thinking is the fuel for the machine. The idea that anyone can succeed if they just think positively or visualize their dreams is a powerful hook for drawing in new recruits. If everyone believes success is inevitable through mental willpower alone, they’ll keep signing up—and bringing others with them.

Red Flags to Watch Out For

• Slogans and Phrases

Be on the lookout for those overly-optimistic, saccharine catchphrases like, “Just believe and you’ll achieve!” or “Manifest your dreams, and they’ll come true!” These slogans might seem harmless at first, but they’re big red flags that magical thinking is being used to manipulate and keep people hooked.

• Focus on Personal Stories

MLMs love to highlight the few personal success stories where individuals “made it,” while conveniently sweeping the 99% of struggling participants under the rug. This selective storytelling distorts reality and feeds the illusion that success is within easy reach for everyone.

• Pressure to Stay Positive

If you feel constant pressure to only stay positive and avoid discussing any challenges or failures, that’s another major warning sign. MLMs don’t want anyone disrupting their “positive vibes” because questioning the business model threatens the entire operation.

• Ignoring Evidence

If an MLM is constantly dismissing scientific evidence or research in favor of anecdotal stories and positive affirmations, it’s time to raise an eyebrow. Facts and figures don’t lie—but magical thinking demands you ignore the hard truths in favor of feel-good fiction.

Conclusion

Magical thinking can feel seductive—after all, who doesn’t want to believe that simply thinking positively can change your life? But in the context of MLMs, it’s a dangerous trap that exploits emotions, manipulates reality, and can lead to significant financial and psychological harm.

Recognizing the power of magical thinking is a key step toward protecting yourself from falling prey to MLM schemes. The next time someone tries to sell you the dream with a hefty dose of “just believe,” remember: real success comes from strategy, effort, and critical thinking—not wishful thinking. Stay sharp, and always dig for the facts behind the hype.

If you’re looking to dig deeper into the topic of magical thinking, MLMs, and their psychological impacts, here are some top-notch resources that will give you the depth and insight needed to fully understand the scope of this issue:

1. Books

  • “Merchants of Deception” by Eric Scheibeler
    • A former high-ranking member of an MLM, Scheibeler exposes the dark side of the industry, shining a light on the manipulative tactics, including magical thinking, used to keep participants hooked and financially invested.
  • “Ponzinomics: The Untold Story of Multi-Level Marketing” by Robert FitzPatrick
    • FitzPatrick’s book is one of the most thorough resources available on MLMs, dissecting the psychological manipulation that fosters the illusion of success, including how magical thinking plays a role in perpetuating these business models.
  • “Influence: The Psychology of Persuasion” by Robert B. Cialdini
    • While not specifically about MLMs, this classic book on persuasion provides a solid foundation for understanding the psychological tactics used in MLMs, including magical thinking. The book covers how people are influenced by emotional appeals and irrational thinking in decision-making.
  • “The Confidence Game: Why We Fall for It… Every Time” by Maria Konnikova
    • This book dives into why people fall for scams, cons, and magical thinking, explaining the psychological elements at play, such as the desire for control and emotional manipulation—key tactics used by MLMs.

2. Podcasts

  • “The Dream”
    • This investigative podcast explores the world of MLMs, breaking down the psychological manipulation, emotional appeals, and magical thinking used to recruit and retain participants. The show offers interviews and personal stories, exposing the inner workings of MLMs in a captivating and digestible format.
  • “MLM: The Broke Podcast”
    • Hosted by a former MLM member, this podcast uncovers how MLMs operate and the manipulative strategies they employ. The podcast touches on magical thinking and the emotional manipulation that keeps participants in these schemes.

3. Academic Articles & Research Papers

  • “Magical Thinking and Superstitions: How Beliefs and Cognitive Biases Drive Irrational Behavior” – by Michael Shermer
    • This article explores the psychological underpinnings of magical thinking and how it relates to belief systems. Shermer’s work is helpful for understanding the cognitive biases MLMs exploit.
  • “The Dark Side of Positive Thinking” by Gabriele Oettingen (Psychological Science)
    • Oettingen’s research critically examines the idea that positive thinking, often promoted in MLMs, can lead to worse outcomes when people fail to back it up with realistic planning and action, a key aspect of magical thinking.
  • “The Fantasy of Success: MLMs and the Psychology of Unrealistic Optimism” by Kim Korteweg (Journal of Business Ethics)
    • This study looks at the role of unrealistic optimism and magical thinking in MLM recruitment and retention, providing a scholarly perspective on how these psychological tricks keep participants engaged.

4. Documentaries & Films

  • “Betting on Zero” (2016)
    • This documentary follows hedge fund manager Bill Ackman’s quest to expose Herbalife as a pyramid scheme. It highlights how MLMs, including Herbalife, use magical thinking to maintain their recruitment and selling operations, and the devastating impact it has on participants.
  • “LuluRich” (2021)
    • A documentary series about the rise and fall of LuLaRoe, this film touches on the magical thinking that drove people to invest thousands into the company based on promises of riches and financial freedom. It dives into the personal stories of those who fell victim to the MLM’s tactics.

5. Articles and Blogs

  • “MLMs Use Magical Thinking to Sell Dreams” (The Atlantic)
    • This article delves into the connection between magical thinking and MLM success, explaining how the industry’s use of vision boards, affirmations, and other positive-thinking tactics lure people into believing they can manifest wealth.
  • “Why People Keep Falling for MLM Scams” by Amanda Montell (Cosmopolitan)
    • Montell breaks down the psychological manipulation MLMs use, including magical thinking, and how they tap into emotional vulnerabilities, especially for women seeking financial independence or a sense of community.
  • “Multi-Level Marketing and the Cult of Magical Thinking” (Psychology Today)
    • This blog post by a psychologist explores the mental traps of magical thinking, including how MLMs leverage these tactics to keep people hooked, even when they’re losing money.

6. Research Studies & Psychology Databases

  • American Psychological Association (APA)
    • The APA has various articles and studies on cognitive distortions, belief systems, and the psychology behind magical thinking, which are key to understanding how MLMs manipulate thought patterns.
  • PubMed/NIH Studies
    • If you’re looking for peer-reviewed research, searching PubMed for articles on cognitive biases, emotional manipulation, and the psychology of MLMs can provide high-quality, evidence-based insights.

These resources will give you a comprehensive understanding of how magical thinking, emotional manipulation, and psychological tricks are intertwined with MLM schemes. Whether you’re writing, podcasting, or just seeking to educate yourself, these tools will sharpen your perspective on the dangers of MLMs and the allure of magical thinking.

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

At the beginning of my journey into multi-level marketing (MLM), I felt an overwhelming sense of serendipity. Like many others, I was drawn into the promise of freedom, financial independence, and the power of owning my own business. That initial excitement felt so right, I even got a “trust the process” tattoo to anchor myself in the belief that I was on the right path. But the deeper I delved into this world, the more I realized the complexities and underlying control tactics that defined it.

Reflecting on my early days in the MLM space, I can’t help but think of how magical the thinking felt. I truly believed I was guided into the opportunity. But as time went on, the inconsistencies, emotional manipulation, and exploitative nature became impossible to ignore. It’s been a journey of grieving that magical thinking—something I now understand as part of a coercive, controlling system designed to keep me chasing an illusion.

Brandie, my guest on this episode, shares a similar experience. As a mother, writer, speaker, and advocate, she’s been at the forefront of exposing MLMs as commercial cults, wellness scams, and even legalized labor trafficking. She has spoken extensively about how her journey, which started with serendipity, eventually led her to scrutinize MLMs more critically. Her insights reflect the emotional complexity many face when disentangling from these organizations.

Here are some key aspects of our conversation:

  • The Magical Thinking Trap: Both Brandie and I felt an initial sense of serendipity, which was reinforced by the community and mentors telling us to “trust the process.” This belief system is intentionally nurtured in MLMs to keep participants emotionally invested.
  • Leveraging Credentials: We discussed how MLMs often leverage the credentials and influence of professionals like doctors, nutritionists, and influencers to give the illusion of legitimacy. Brandie emphasized how this tactic makes MLM pitches more persuasive, especially to vulnerable individuals seeking validation.
  • The “Mother” Angle: Brandie shared how MLMs often target mothers, using manipulative language that preys on their desire for financial freedom and the ability to work from home while caring for their families. The messaging can be so powerful that mothers internalize guilt and blame when they don’t succeed, despite the system being rigged against them.
  • Unpaid Labor and Emotional Manipulation: We delved into how MLMs strategically manipulate participants into performing unpaid labor, like attending large-group-awareness trainings or MLM conferences, under the guise that these events will lead to success. This creates a cycle of emotional dependency on the MLM structure.
  • Coercive Control Beyond the Home: Brandie highlighted the growing movement to criminalize coercive control, not just in domestic environments but also in online groups and commercial cults, including MLMs. Canada’s Bill C-332 and California’s SB 1141 are steps toward addressing this kind of manipulation in non-physical forms.
    • Misleading Social Media Practices: MLMs are notorious for using social media posts to bait others into joining, often hiding the true nature of the opportunity behind attractive lifestyle imagery and vague promises of success.
    • Paid Certifications as Funnels: Another tactic we discussed is the use of paid certifications and courses as entry points to recruit others into MLMs or similar for-profit groups, disguising recruitment as personal development.
    • Power Dynamics and Influence: Brandie warned about individuals in positions of power, like pastors or healthcare professionals, who pitch MLM opportunities using their influence, creating a dangerous overlap between authority and exploitation.
    • Bait-and-Switch in Non-Profits: Some MLMs use non-profit organizations as fronts to recruit members, exploiting charitable intentions for financial gain.

Brandie’s Substack recently covered how Canada’s Bill C-332 and California’s SB 1141 aim to combat coercive control. These laws recognize that coercion doesn’t always result in physical harm but can have long-lasting emotional and psychological effects. Extending these protections to online and commercial environments, like MLMs, is a crucial step toward addressing the hidden abuse happening in plain sight.

MLM Compensation Plans

For those unfamiliar with how MLMs work, here’s a breakdown of their typical compensation plans, which all hinge on recruitment:

  • Binary: You recruit two people, who recruit two more, forming a pyramid. You earn based on the sales and recruits of those beneath you.
  • Unilevel: You can recruit as many people as possible, with everyone directly under you. You earn a percentage of sales from your downline.
  • Forced Matrix: There’s a limit to how many people you can recruit directly, so recruits are placed under others in your team, further embedding the hierarchical structure.

Although MLMs claim that participants can make money from sales alone, true financial gain only comes from recruiting others. Companies avoid pyramid scheme accusations by paying bonuses on downline commissions rather than direct recruitment. Still, this setup exploits participants, most of whom will never see a living wage.

MLM Profitability

Studies and reports paint a grim picture for those involved in MLMs:

  • FTC Report: According to the Federal Trade Commission (FTC), approximately 99% of MLM participants end up losing money.
  • Profit Sources: Success in MLMs often hinges on recruiting new participants rather than selling products to consumers, which creates a structure where the majority are positioned at the bottom, struggling to make a profit.

When it comes to making a profit, the comparison between lottery odds and MLM (multi-level marketing) success rates reveals a stark reality: both paths are fraught with significant financial risk, but MLMs typically offer even lower chances of profitability.

If you’re evaluating an MLM opportunity, watch out for:

  • Deceptive earnings claims
  • Manipulative recruitment tactics disguised as “personal development”
  • High-pressure tactics to attend unpaid events
  • Cult-like devotion to leadership or the company itself

As Brandie and I peeled back the layers, it became clear that MLMs are not just financial traps—they are systems of coercive control designed to exploit both financially and emotionally. With legal movements like Bill C-332 gaining traction, there’s hope that MLMs and similar organizations will finally face the scrutiny they deserve.


Grieving the magical thinking days has been bittersweet. In some ways, it was easier to believe in the serendipity, but now, stepping into a space of scrutiny offers greater growth and clarity. In that sense, the journey may be more challenging, but it’s also far more rewarding.

How MLMs and high-control religions exploit narratives to control and isolate

As we have discussed in a previous blog post, in both MLM companies and high-control religions, sophisticated methods of narrative control and emotional manipulation are used to maintain adherence and deflect objections. These organizations craft carefully curated stories of success, empowerment, and belonging, reinforcing a strong sense of group identity while discouraging critical thinking. Objections are met with pre-scripted narratives designed to dismiss doubts and isolate dissenters, creating environments where questioning becomes taboo.

By understanding the parallels between these two worlds, we can begin to recognize the underlying tactics used to manipulate emotions and maintain control. Whether it’s an MLM promising financial freedom or a religious group offering spiritual salvation, the emotional hooks are the same: they both rely on your commitment to their carefully constructed reality. Breaking free means reclaiming your own narrative, embracing skepticism, and fostering critical thought in the face of pressure to conform.

Be sure to find Brandie on Instagram and on Substack!

Resources mentioned in the interview:

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Here are some of the best resources for learning more about commercial cults and anti-MLM movements:

Books:

  1. Ponzinomics: The Untold Story of Multi-Level Marketing by Robert L. FitzPatrick – This book provides a thorough exploration of MLMs and their business structures, helping readers understand how they operate like legal pyramid schemes.
  2. Cultish: The Language of Fanaticism by Amanda Montell – Analyzes how cults (including MLMs) use language and manipulation techniques to maintain control over their members.
  3. Duped: Compulsive Consumers and the Culture of Shame by Ron Jonson – While not MLM-specific, this book delves into how we’re manipulated by industries that exploit our insecurities.

Websites & Blogs:

  1. Truth In Advertising (TINA.org) – A watchdog organization that exposes deceptive marketing practices, including MLM earnings claims and false advertising.
  2. MLMTruth.org – A resource dedicated to educating the public on the dangers and tactics of MLMs, providing reports and analysis on popular companies.
  3. The Anti-MLM Coalition – This coalition provides insight, resources, and stories from those who’ve escaped MLMs, along with analysis of companies and their harmful practices.

YouTube Channels:

  1. The Anti-MLM Coalition – A YouTube channel that breaks down how MLMs operate, featuring stories from former MLM participants and experts in cult dynamics.
  2. Savannah Marie – A former MLM participant who creates in-depth critiques and investigative videos on popular MLM schemes.
  3. The Recovering Hunbot – Focuses on exposing the emotional manipulation and false promises made by MLM companies.
  4. Hannah Alonzo-Hosts commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture.

Podcasts:

  1. The Dream – A highly-rated podcast that dives deep into the world of MLMs, offering an in-depth investigation into the industry’s history and practices.
  2. Life After MLM – Hosted by Roberta Blevins, this podcast features interviews with former MLM participants, exploring the mental and financial impacts of MLMs.
  3. Opportunity Cost-Hosted by a past guest, Jill, and is about multi-level marketing, each episode she covers inner workings, origins, nuances, and tries to answer the question: Is this the opportunity of a lifetime? Or the illusion of one?

Conferences & Activist Groups:

  1. The Anti-MLM Conference – A yearly event that gathers MLM critics, industry experts, and scholars to discuss deceptive practices in MLMs and their broader social impacts.
  2. Multi-Level Marketing Conference (MLM Conference) – A scholarly conference that brings together academics, legal experts, and former MLM participants to discuss MLMs from a critical perspective.
  3. Pyramid Scheme Alert – Run by Robert FitzPatrick, a pioneer in anti-MLM activism, this organization focuses on educating the public about the dangers of pyramid schemes and MLMs.

These resources provide a wide range of perspectives on commercial cults and MLMs, making them essential for those looking to understand and dismantle the harmful structures behind these organizations.

Nostalgia,The Trad Wife Movement, and the Illusion of a Simpler Time


Nostalgia has always been a powerful psychological force, often serving as a coping mechanism during times of uncertainty or rapid change. In recent years, its resurgence could be linked to various social and cultural factors, including economic instability, political polarization, and the overwhelming pace of technological advancements. However, nostalgia isn’t just about reminiscing; it’s a complex emotional response that plays a significant role in our psychological well-being.

The Psychology of Nostalgia: Comfort in Uncertainty

Nostalgia was once viewed as a negative emotion, associated with homesickness or a longing for the past. However, modern psychology recognizes it as a complex, bittersweet experience that can foster a sense of continuity, meaning, and identity. Nostalgia tends to emerge more during periods of transition or distress, offering comfort by reconnecting individuals with a perceived “better” or simpler time.

Nostalgia serves as a mental protective mechanism. Through a process known as “rose-colored retrospection,” people tend to recall the past in a more favorable light than it might have actually been. This selective memory process can result in an idealized version of the “good ol’ days,” where negative aspects are minimized or forgotten, and positive experiences are amplified.

Nostalgia as a Tool for Emotional Regulation

Interestingly, nostalgia isn’t just a passive experience; it can be consciously invoked to regulate emotions. When people deliberately recall positive memories, they can stabilize their mood, reduce anxiety, and increase a sense of control over their current situation. This is because the past, as we remember it, is fixed and unchangeable, offering a sense of predictability and safety that contrasts with the unpredictability of the future.

Nostalgia also acts as a psychological anchor during times of upheaval or change. By tapping into nostalgic memories, individuals can create a mental environment that feels familiar and safe, reducing the anxiety that comes from unpredictability. This sense of predictability is particularly comforting during periods of rapid change, as it provides a mental sanctuary in a chaotic world.

The Trad Wife Movement: Nostalgia as Identity Anchoring

The rise of the Trad wife movement—a trend where women embrace traditional gender roles and domesticity—can be understood as a form of nostalgia-driven identity anchoring. In a world that often feels chaotic and uncertain, many women (and men) find comfort in returning to what they perceive as a more stable, moral, and ordered past.

For some, adopting the Trad wife lifestyle is a way to reconnect with what they believe to be a more “authentic” version of femininity or womanhood. This version is often based on an idealized image of the past that emphasizes domestic skills, submissiveness, and clear gender roles. By embracing these ideals, individuals may feel that they are preserving a core part of their identity that they believe has been lost or undermined by modern society.

The Dangers of Nostalgia-Driven Resistance

While nostalgia can provide comfort and continuity, it can also serve as a form of resistance against social progress. The Trad wife movement often emerges in response to the perceived erosion of traditional values due to feminism, LGBTQ+ rights, and other social changes. In this context, nostalgia becomes a way to resist or reject modernity by clinging to a past that is seen as morally superior or more “natural.”

This selective use of nostalgia can reinforce regressive social norms and create tension between those who long for the past and those who advocate for continued social change. By idealizing a past that may never have truly existed as we remember it, the Trad wife movement and similar trends risk promoting an illusion that can hinder progress and inclusivity.

Conclusion: Navigating Nostalgia with Awareness

Nostalgia is far more than mere longing for the past. It’s a sophisticated psychological tool that individuals can harness to enhance their well-being, regulate their emotions, and maintain a sense of control. However, it’s important to approach nostalgia with a critical eye, recognizing that the past may not have been as perfect as we remember it.

The Trad wife movement, driven by nostalgia, may offer comfort in a rapidly changing world, but it also risks perpetuating outdated and harmful gender roles. By understanding the psychology behind nostalgia, we can better navigate its influence in our lives and make more informed choices about how we engage with the past—and the future.


Want to learn more about the complex interplay between nostalgia and modern social movements like the Trad wife trend? Tune into this week’s episode of Taste of Truth Tuesdays where we dive deep into this topic.
https://youtu.be/15kgRldlqoY?si=L_uToPjGIQTf_kIl