When the Iron Becomes an Altar

Strength and devotion with Primal Druidry

Hey Hey, Welcome back to Taste of Truth Tuesdays!

What if strength training wasn’t simply about building muscle?

What if stepping beneath a barbell could become an act of devotion?

In this episode, I sit down with Awen of Primal Druidry, whose approach to physical training challenges many of our modern assumptions about both fitness and spirituality.

For her, the gym isn’t merely a place to improve health or appearance. It becomes sacred space—a place where discipline becomes ritual, physical hardship becomes offering, and strength training becomes a way of cultivating relationship with the divine.

Throughout our conversation, we explore questions like:

  • What is Primal Druidry, and what makes it a living tradition rather than an attempt to recreate the ancient past?
  • Why has strength training become such a central part of her spiritual practice?
  • What changes when exercise becomes ritual instead of self-improvement?
  • How does physical discipline shape character, devotion, and spiritual life?
  • What does she mean when she describes receiving guidance through training?
  • How do we think carefully about deeply personal spiritual experiences without dismissing them…or accepting them uncritically?

One aspect of our discussion that I found especially compelling is the challenge it poses to a very modern assumption: that the body is simply a vehicle for the mind. Throughout history, many religious and philosophical traditions have understood bodily practices (whether fasting, pilgrimage, martial arts, dance, or manual labor) as capable of shaping the soul.

This conversation asks whether lifting weights might belong in that lineage.

Even if you don’t share her theology or spiritual framework, I think the deeper questions are worth exploring.

Can repeated physical practice become a form of prayer?

Can discipline become devotion?

Can the body become a place where meaning is discovered rather than simply performed?

Those are the questions at the heart of this conversation.

As always, the goal isn’t to tell you what to believe. It’s to explore ideas with curiosity, ask better questions, and think more deeply about the relationship between body, mind, and the search for the sacred.

Thank you for taking the time to listen/watch, comment and share. Looking forward to hearing your thoughts.

Links:

Druidic Discipline: Physicality as Spiritual Practice

https://substack.com/@primaldruidryInsta

“Pagan LARP” – Idolizing the Image

Your Metabolism Keeps the Score

A conversation with Jay Feldman on bioenergetic health, stress physiology, and what mainstream fitness culture misses

This week I have a really exciting interview for you with Jay Feldman of Jay Feldman Wellness, and this conversation felt like such a natural continuation of everything we’ve been unpacking lately around calories, metabolism, stress, food, fitness culture, and what happens when the body finally says, enough.

If you listened to the episode I dropped a couple weeks ago, Calories In, Common Sense Out, this conversation with Jay is the perfect next step.

That episode laid the groundwork for something I keep coming back to: the body is not a calculator. Yes, calories matter. But the way modern fitness culture talks about calories often strips the body of important context: stress, hormones, thyroid function, energy production, sleep, recovery, nervous system load, and years of restriction.

Jay and I both come from backgrounds where we have done restrictive dieting, pushed hard, and learned the hard way that the body eventually keeps the score. That shared history is part of what made this conversation so good. We’re not talking about metabolism from a detached, abstract place. We’re talking about what happens when people spend years under-eating, overtraining, living on caffeine, pushing through exhaustion, and then wondering why their body no longer responds the way it used to.

In this episode, we talk about Jay’s approach to bioenergetic health, which starts with cellular energy rather than just calories, macros, or “discipline.” Instead of asking only, “How do I lose weight?” we ask a deeper question:

Does the body have enough energy to do what we keep demanding from it?

A lot of my audience includes current or former athletes, military and veteran types, fitness-minded people, chronic dieters, and folks who are used to pushing through pain. Many have spent years being praised for discipline while quietly feeling cold, exhausted, anxious, inflamed, underfed, over-caffeinated, and metabolically stuck.

We get into the difference between looking fit and actually being healthy. Can someone look lean, disciplined, or high-performing while internally running on stress hormones? How can you tell the difference between real energy and survival energy? Are cold hands and feet, waking at night, cravings, low libido, anxiety, or needing caffeine just to function clues that something deeper is going on?

We also talk about one of the most frustrating places people end up:

“If I eat more than 1,500 calories, I gain weight.”

That is such a common fear, especially for people who have dieted for years. And this is where the conversation gets really practical. We talk about metabolic adaptation, why the body may resist weight loss after long periods of restriction, and why eating more can feel terrifying even when it may be part of the long-term solution.

This also ties into something I’ve talked about before in my Earn Your Right to Diet episode: sometimes the next step is not another fat-loss phase. Sometimes the next step is rebuilding. That can mean a slow, strategic reverse diet—gradually adding calories back in, supporting thyroid and metabolic function, reducing stress load, and spending time at maintenance before asking the body to diet again.

Reverse dieting is not “just eat everything and hope for the best.” It is a methodical process of giving the body more energy while watching biofeedback: temperature, sleep, digestion, mood, training recovery, hunger, cravings, cycle health, libido, and overall energy.

Toward the end of the episode, Jay gives tangible advice on how people can start making sure they are eating enough food.

We talk about using basic calorie-needs charts as a starting point, especially because many adults are eating amounts that are closer to what a child or sedentary teenager might need… then wondering why they feel awful.

I also share some visuals during the episode, including examples of what 1,800, 2,000, and 2,200 calories can actually look like across three meals and two snacks. Because sometimes people hear those numbers and assume it means massive amounts of food, when in reality it can look pretty normal, nourishing, and manageable.


This episode is for anyone who feels like their body is betraying them after years of trying to do everything “right.”

We talk about:

  • bioenergetic health and cellular energy
  • the limits of “eat less, move more” advice
  • chronic dieting and weight-loss resistance
  • stress physiology and caffeine-driven energy
  • the difference between discipline and health
  • former athletes, veterans, and burned-out high-achievers
  • reverse dieting and rebuilding metabolic capacity
  • why the body may need more food before it can safely lose fat again

This is not a conversation about abandoning personal responsibility or pretending calories do not matter. It is a conversation about restoring much needed nuance and context.

Because sometimes the problem is not that you need more willpower.

Sometimes the problem is that your body has been running on fumes for far too long.

LINKS:

Jay Feldman Wellness Website for free food guide

Jay’s YouTube

Jay’s Blog It All Comes Down to Energy


And that’s all I have for you folks, I’d love to hear your thoughts, leave me a comment or shoot me a private message to share them. If you appreciate this kind of work, please share and subscribe—that would mean a lot to me!

Calories In, Common Sense Out

On metabolism, nourishment, food reverence, and the systems that shape what feeds us

Welcome back to Taste0fTruth Tuesdays. Today, we are mixing things up with a subject that is very near and dear to my heart: nutrition, metabolism, and our increasingly distorted relationship with food in our modern world.

This episode covers a lot of ground. We are moving from diet culture and my own history with restriction into metabolism, morality, industrial food, local agriculture, and the growing technological control of our food systems. It may sound like several different conversations, but they are all part of the same story.

This episode will also lay some of the groundwork for an upcoming interview at the end of the month with Jay Feldman Wellness.

Jay is a health coach, independent health researcher, and host of The Energy Balance Podcast. His work explores bioenergetic health and nutrition, including ideas influenced by biologist Ray Peat—principles I have found myself returning to, on and off, for the last several years.

But before we get there, I need to explain why this conversation is so personal for me.

As many of you know, I have spent more than 20 years in the health and fitness world. I have also written openly about how intense and complicated that journey has been.

I came of age during the late 1990s and early 2000s, an era saturated with diet magazines, celebrity weight-loss stories, low-fat everything, Special K commercials, “bikini body” workouts, and television programs that treated shrinking the body as both entertainment and moral achievement.

And those cultural messages did not exist in isolation.

I grew up in a household where my body was not simply noticed. It was scrutinized, compared, and commented on.

Those kinds of comments do not disappear with time. They become part of the architecture of how you see yourself. They follow you into mirrors, fitting rooms, photographs, swimming pools, doctors’ offices, and every room where you become aware that other people can see your body.

They teach you that the body must be managed and monitored.

They plant the belief that remaining small is the price of safety.

I grew up believing that if I could control my body well enough, I could avoid humiliation. I could avoid becoming the punchline. I could avoid being seen in the wrong way.

For a while, I turned that fear into something our culture rewards: discipline.

But fear does not stop being fear simply because it learns the vocabulary of health and fitness.

In high school, I followed plans like the Special K diet. I relied on Carnation Instant Breakfast instead of complete meals. I skipped classes to work out before heading to my afterschool job. My protein intake was low. My fear of gaining weight was high.

Restriction became familiar.

And because restriction was praised as willpower, I did not always recognize it as deprivation.

That is the background I bring into this conversation. I am not critiquing calorie culture because I have never understood its appeal. I understand it intimately.

Numbers can feel safe.

Numbers feel objective. They offer the illusion that if you calculate carefully enough, track consistently enough, and exert enough control, the body will become predictable. Calories give food a score. The scale gives the body a verdict. And when you have learned to fear your own appetite, arithmetic can feel more trustworthy than sensation.

I have lived through periods in which weight loss looked like success from the outside while my body was becoming increasingly undernourished, stressed, depleted, and disconnected from its own signals.

So when I say that weight loss and health are not synonymous, trust me: I learned that lesson the hard way.

When Discipline Stops Working

When Discipline Stops Working

Taste0ftruth

·

Jan 20

Listen now

That is why I am interested in the bioenergetic perspective. Rather than asking only, “How little can I eat to make the number on the scale decrease?” it asks a more useful question:

How well is the body actually producing and using energy?

This episode is not intended to settle every claim made within bioenergetic nutrition. That is part of what I want to explore with Jay during our upcoming conversation.

Today, I want to lay the groundwork by examining the difference between consuming calories and producing usable cellular energy; between losing weight and becoming healthy; and between treating food as a number and understanding it as biological information, ecological relationship, and participation in a living system.

Because the body is not simply a furnace. Food is not merely a number.

And losing weight is definitely not proof that a person is nourished or healthy while doing so.

Modern nutrition has flattened food into arithmetic while removing almost everything that makes it meaningful.

SAD is the perfect acronym for the Standard American Diet because, whew, it really is sad what modern food culture has become.

And I do not just mean sad in the obvious “everyone is eating ultra-processed food and wondering why they feel terrible” kind of way. I mean sad in the deeper sense.

Sad as in spiritually impoverished.

Sad as in disconnected from land, animals, seasons, labor, gratitude, death, and actual nourishment.

Sad as in we have managed to turn food (one of the most intimate relationships a human being has with the living world) into a bland, plastic-wrapped transaction between a lonely person and a microwave, or a vehicle going to a fast food drive thru window.

That sounds dramatic.

But is it really?

We live in a culture that calls ultra-processed food “good enough,” celebrates weight loss regardless of how it was achieved, and then treats anyone who questions that framework as judgmental, elitist, or unnecessarily intense.

But that is exactly the problem.

Our culture has reduced food to numbers while stripping it of meaning. Calories. Macros. Points. Deficits. Cheat meals. Protein hacks. Low-cal swaps. “If It Fits Your Macros.” (I lived and breathed that lifestyle) We talk about food like it is accounting, not relationship. Like the human body is a calculator.

Of course, calories matter. I am not pretending energy balance is fake. But if your entire health philosophy begins and ends with calorie math, you are missing the human being attached to the equation.

Food is not only fuel. Food is information. Food sends a signal. Food affects insulin, thyroid output, leptin, ghrelin, cortisol, digestion, gut signaling, inflammation, mitochondrial function, cell communication, mood, cravings, satiety, sleep, fertility, and gene expression. A Hot Pocket and a grass-fed steak may both contain calories, but they do not speak the same biological language once they enter the body.

The lie of “calories in, calories out” must die.

Not because energy does not matter. It does. But because reducing food to calorie math is one of the dumbest things modern nutrition culture has done to the human body.

A calorie is a unit of energy, but the number printed on a label cannot tell us how effectively a food will be digested, absorbed, converted into ATP, or allocated among the body’s competing demands. That process requires minerals, vitamins, enzymes, hormones, functioning mitochondria, adequate protein, and a body that is not constantly underfed, inflamed, stressed, or depleted.

This is where the “just eat less” crowd loses the plot.

Most people are not building truly nutrient-dense meals, even when they think they are. They may be tracking protein, counting calories, or hitting some macro target, while still missing the deeper nourishment their body needs to actually turn food into energy. If someone is living on refined grains, muscle meats only, no seafood, low mineral intake, low variety, and almost no traditional foods, they can be “hitting their calories” while still undersupplying some of the micronutrients and cofactors involved in energy metabolism, tissue repair, and hormonal function.

But producing energy is only part of the story.

The body must also decide where that energy goes.

Mitochondrial psychobiologist Martin Picard and his colleagues have proposed an emerging framework called the Energy Constraint model. Their central idea is that the body operates with a limited but dynamic energy budget that must continually be allocated across cells, organs, systems, and behaviors.

Everything costs energy.

Neurons firing costs energy. Producing proteins costs energy. Mounting an immune response costs energy. Digestion, movement, cognition, reproduction, tissue repair, and communication between cells all carry energetic costs.

Nothing is free in biology.

Hierarchy of Energy Needs. From @martinpicard, “Energy Constraint on Health,” based on the Energy Constraint framework developed by Alexander Behnke, Evan Shaulson, Herman Pontzer, Chris Kempes, Martin Picard, and colleagues. Reproduced with permission from Martin Picard. Original article and primary paper linked here.

In their framework, the body’s energetic demands can be divided into three broad categories: vital functions; stress responses; and growth, maintenance, and repair.

At the base are the vital functions necessary to sustain life in the immediate term: breathing, heart activity, brain function, membrane potential, ion exchange, and basic metabolism. These processes receive priority because they are necessary for survival over minutes, hours, and days.

The next category includes stress-related demands. Exercise is a stressor. So are infection, inflammation, toxins, psychological distress, injury, sleep loss, and activation of the sympathetic nervous system. All of these require the body to spend energy responding and adapting.

At the top are growth, maintenance, and repair. These processes may not be essential for surviving the next several minutes, but they are essential for healing, resilience, muscle maintenance, reproduction, cognition, motivation, vitality, and long-term health.

When the body’s total demands become difficult to sustain, energy is not distributed evenly. More urgent vital and stress-related processes may be prioritized while investment in growth, maintenance, and repair becomes compressed.

In other words, the body may preserve what is necessary to keep you alive while reducing what is available to help you recover, reproduce, think clearly, maintain muscle, and feel fully alive.

This does not mean these higher functions simply switch off in a rigid order. It means the body makes trade-offs.

And duration matters.

Not every stressor is harmful. Exercise itself temporarily redirects energy, but when it is appropriately dosed and followed by sufficient nourishment, sleep, and recovery, the body can adapt and become more resilient.

The deeper problem is stress that becomes excessive, chronic, or inescapable.

When energetic demands continue for weeks, months, or years—whether from illness, infection, psychological stress, overtraining, sleep disruption, undernourishment, or some combination of pressures—the body may repeatedly postpone the repair work that was supposed to happen later.

This framework helps explain how someone can technically be eating enough calories (or even losing weight successfully) while experiencing fatigue, poor recovery, low libido, disrupted cycles, reduced motivation, brain fog, loss of muscle, or declining resilience.

It does not mean every one of those symptoms has a single energetic cause. But it gives us a much richer way of understanding health than simply asking whether someone stayed within a calorie target.

The body is not failing to obey an equation.

It is adapting to competing demands.

Nutrient status is only one part of this energetic landscape, but it is an important one. The body’s ability to produce, allocate, and use energy is also shaped by sleep, illness, stress, activity, mitochondrial function, recovery, and the cumulative demands being placed upon it.

This is why vitamins and minerals matter so much. They are not little bonus points sprinkled on top of a diet. They are part of the machinery that turns food into usable energy. They help build hormones and neurotransmitters, repair tissue, maintain immune function, support the liver, regulate the nervous system, and keep the organs doing their jobs.

Or said more simply: macronutrients burn on the flame of micronutrients.

That is the part calorie math misses. A Hot Pocket and a mineral-rich, protein-rich, whole-food meal may both contain calories, but they do not offer the body the same tools. One delivers energy potential wrapped in industrial convenience. The other provides the raw materials the body needs to actually build, repair, signal, regulate, and produce real cellular energy.

So when people say “it’s just calories in, calories out,” what I hear is a worldview that has confused potential with function.

A body is not helped by potential alone. It needs conversion. It needs nourishment. It needs signal. It needs minerals, protein, fats, carbohydrates, vitamins, salt, sunlight, rest, and rhythm.

Food is not just a number entering a furnace. Food is a set of instructions entering a living system. And if the instructions are poor, incomplete, synthetic, depleted, or chaotic, the body will respond accordingly.

This is where the lazy appeal to “thermodynamics” becomes almost comical. Yes, the laws of thermodynamics exist. Congratulations. But the human body is not a closed metal box in a lab. It is a living, adaptive, self-regulating organism. Inputs change outputs. Food changes appetite, energy expenditure, hormones, cravings, sleep, mood, metabolic rate, and behavior. The “calories out” side is not fixed. It responds to the quality, timing, and composition of what we eat.

Rupert Sheldrake has criticized the way modern science can harden living systems into dead-mechanistic models, and that critique fits here. The calorie model treats the body like a machine. But we are not machines. We are organisms. Food is not merely burned. It is received, interpreted, metabolized, stored, signaled, and woven into the body.

So yes, calories matter. But “calories in, calories out” as a complete theory of health is basically nutritional kindergarten, and it’s time to grow out of that.


But calorie reductionism is only one way modern food culture disconnects us from the complexity of nourishment.

We also have a tendency to turn eating into a moral identity. Foods become clean or dirty, virtuous or shameful. Diets promise not only better health, but innocence: a way to eat without exploitation, suffering, contradiction, or death.

I understand the appeal of that promise because I lived inside it.

I was vegetarian for years. At the time, I genuinely believed it was both the healthier and more ethical choice. I cared about animals. I still do—deeply. I did not want to participate in harm if I could avoid it.

But eventually, health-wise, vegetarianism stopped working for me. My body was not thriving. Practitioners I trusted encouraged me to reconsider whether I was receiving enough protein and nourishment, and over time I began incorporating animal foods again. That transition gradually led me toward a more pro-metabolic, ancestral approach to food.

I am not as critical of vegetarianism as I am of veganism because vegetarian diets can still include many traditional, deeply nourishing foods: eggs, butter, cheese, milk, yogurt, cream, and honey. These foods can still connect us to animals, farms, fermentation, older foodways, and the forms of nourishment on which human communities have relied for generations.

Veganism is different. I understand the moral impulse behind it. But modern veganism often depends heavily on the very industrial food system it imagines itself resisting.

It often depends upon global supply chains, fortified products, industrial monocrops, protein isolates, seed oils, and laboratory-like replacements for foods that once came directly from local land, animals, kitchens, and communities.

That does not describe every vegan meal or every person who avoids animal foods. But veganism as a widely accessible modern lifestyle has been made possible, in large part, by the industrialization and globalization of food. It became easier to imagine a diet detached from local ecology only after the modern food system detached nearly everyone from local ecology.

Before supermarket abundance, refrigerated transport, synthetic supplementation, and year-round imports, diets were far more directly shaped by region, climate, labor, animals, seasons, preservation, and survival.

This is what troubles me about the moral certainty that can surround veganism. Morality can bind us around compassion, but it can also blind us to costs outside the frame we have chosen. A person may avoid animal foods while remaining dependent upon monocropping, habitat loss, exploited labor, heavily processed substitutes, and corporations with no meaningful relationship to the land being depleted.

The suffering has not necessarily disappeared.

It has moved out of sight.

An ethical identity can become so focused on the visible animal that it loses sight of soil, insects, wildlife, farmers, rural communities, and the ecological relationships required to sustain human life.

This is why I keep thinking about survival programs like Alone. You do not typically see people in genuine survival conditions adhering to rigid dietary identities made possible by modern abundance. They eat the carbohydrates they can gather. They fish, hunt, forage, trap, and preserve whatever food the environment makes available.

A television program does not settle the ethical debate. But it does expose how much our modern food identities depend upon stability, infrastructure, supplements, supermarkets, and global abundance.

Most of us have no idea what we would actually eat if supermarkets, refrigeration, restaurants, and global supply chains disappeared.

It is easy to construct an identity around dietary purity while standing beneath fluorescent lights in a store containing food from every climate on Earth.

Survival has a way of stripping ideology down to appetite, ecology, and availability.

The point I’m trying to make here, is the deeper problem is not simply meat. It is our total disconnection from food itself.

The Standard American Diet is not built around reverence. It is built around convenience, profit, shelf life, hyper-palatability, and perpetual consumption. It is often high in refined carbohydrates and industrial fats, low in nutrient density, easy to overeat, and engineered to override the body’s natural signals.

It keeps people fed but not nourished.

Full but not satisfied. Stimulated but depleted.

I do not blame meat itself for the sickness of modern food culture. I blame the collapse of small and local food systems. I blame industrial agriculture and the consolidation of food production. I blame ultra-processed convenience food. I blame the severing of people from land, seasons, animals, kitchens, skills, and community.

I blame a culture in which people no longer know where their food comes from, what it took to produce it, or what kind of life and death made it possible.

Because that is the uncomfortable truth: death is always involved in food.

Neither vegetarianism nor veganism remove death from the food system. Fields are cleared. Habitats are displaced. Soil life is disrupted. Insects, birds, rodents, snakes, rabbits, and countless unseen creatures are killed through large-scale crop production. Farm workers are exploited. Water is diverted. Communities are transformed to serve distant markets.

Even a plate composed entirely of plants carries a cost.

That does not mean all dietary choices are morally equivalent. It means purity is not available to us. The moral task is not to imagine that we have escaped the web of life and death. It is to become more conscious of how we participate in it.

Nature is a total system, and within that totality it is not morally tidy.

We often use the word “natural” as if it means good, pure, balanced, or morally clean. But nature does not produce constant perfection. Nature produces totality. Beauty and monstrosity. Strength and weakness. Flourishing and failure. Healthy forms, botched forms, failed adaptations, extinction, decay, renewal.

Food belongs to that same uncomfortable order. There is no pure way to eat outside of life, death, appetite, cost, and consequence. The fantasy of a morally spotless diet is just another modern escape hatch from reality.

Morality works in a similar way. It is not merely a list of rules imposed from above. It is an energy-management system. It curbs violence, lust, greed, vengeance, ambition, and appetite so a group can maintain some version of peace. Morality contains the passions so they do not destroy the social body.

At both the personal and social level, morality determines which appetites may be expressed, which must be restrained, and which costs remain visible.

And maybe this is why modern food culture feels so spiritually sick. It has stopped containing appetite. It does not discipline desire. It engineers it. It stimulates it. It tells us we can eat industrially manufactured, hyper-palatable food and reduce the whole thing to calorie math, as if the body is not receiving signals, adapting, craving, storing, resisting, inflaming, and remembering.

Food is energy, yes. But not in the dead mechanical sense. Food is energy moving through a living moral and biological system.

That is why “calories in, calories out” feels so thin. It treats food as if it enters a furnace. But food enters a body. And bodies are not furnaces. Bodies are fields of signal, memory, hunger, restraint, ancestry, hormone, and meaning.

I completely understand the discomfort around eating conscious animals. I have read so many stories from first-time farmers who raise animals with love and then struggle deeply when it is time for slaughter. That pain means something. I respect it. Honestly, I trust that pain more than the numbness of the average grocery store shopper tossing factory-farmed meat into a cart with no thought at all.

The pain shows there is still reverence there.

And maybe that is what we have lost most.

We have been removed from the reality of food for so long that we tend to swing between two false extremes. On one side, we sentimentalize animals from a distance and pretend we can opt out of the death cycle entirely. On the other hand, we consume without thought, without gratitude, without responsibility, without even a pause. Both are forms of disconnection.

The more honest path, at least for me, is not pretending death can be removed from food. It is learning to approach food with more gratitude, humility, and responsibility.

That means caring about how animals are raised. It means caring about soil. It means caring about farmers. It means caring about local food systems. It means asking whether our food builds health or slowly drains it from us. It means understanding that “cheap” food often has hidden costs paid somewhere else, by animals, by land, by farm workers, by our own bodies, by our children, and by our communities.

And yes, it also means having higher standards.

I am tired of the cultural pressure to pretend that all food choices are basically the same as long as the calories work out. They are not. A calorie deficit may lead to weight loss, but weight loss is not the same as nourishment. You can lose weight while eating foods that do very little to support your metabolism, hormones, digestion, mood, or long-term health. You can shrink a body while starving it of what it actually needs.


Real nourishment asks more of us.

It asks us to pay attention. It asks us to recover old skills. It asks us to cook, to preserve, to source better when we can, and to know the difference between food shaped by land, animals, microbes, seasons, and human hands—and food assembled in a factory to survive for months in a freezer.

This is where food becomes spiritual for me.

Not spiritual in the vague influencer sense. Not “raise your vibes with an açai smoothie bowl” nonsense.

I mean spiritual in the older, more connected to earth sense: eating is an act of dependence, participation, and transformation.

Rudolf Steiner once approached nutrition through the idea that eating is never merely mechanical. Whatever one makes of his more esoteric language, I think there is something valuable in the underlying insight: food does not simply enter the body and disappear into a calorie ledger. The body must meet it, break it down, transform it, and incorporate it into the self.

What was once sunlight, soil, rain, grass, grain, fruit, milk, muscle, mineral, or microbial life becomes blood, tissue, hormone, neurotransmitter, heat, thought, movement, and memory.

Eating is one of the most literal ways the world becomes us.

That alone should make the act feel less trivial.

We are not floating minds temporarily renting bodies. We are dependent creatures. We require soil, water, sunlight, animals, plants, microbes, farmers, bees, rain, death, decay, and renewal. Every meal places us inside a web of relationships whether we acknowledge them or not.

And this means that food may shape more than our body weight.

What we eat can influence energy, mood, cognition, resilience, inflammation, digestion, and the clarity with which we move through the world. I do not mean that one perfect diet produces spiritual enlightenment, or that illness reflects moral or spiritual failure. Food is not a purity test.

But neither is it neutral.

The quality of what we repeatedly take into the body helps shape the material conditions through which we think, feel, recover, create, and relate to others.

Modern food culture wants us to forget all of this.

It wants food to be easy, cheap, fast, addictive, and morally weightless. It wants us to believe that a frozen pocket of refined flour, industrial oils, modified starches, sodium, flavoring agents, and processed ham is simply another option.

Just calories.

Just convenience.

Just people doing their best.

But I do not believe “doing our best” means lowering our standards until nothing matters. Nor do I believe the answer is to shame ordinary people for choosing the foods that our economic and agricultural systems have made cheap, available, familiar, and nearly effortless.

It is easy to preach ancestral nourishment from a well-stocked kitchen.

A serious food ethic must also account for price, time, disability, geography, cooking knowledge, working conditions, and access. Reverence that only the wealthy can afford is not reverence.

That does not mean pretending a Hot Pocket and a nutrient-dense meal are biologically or spiritually interchangeable. They are not.

It means directing our anger beyond the individual shopper and toward a system that has made industrial convenience easier to obtain than genuine nourishment—and then taught us to call that arrangement freedom.

But reverence cannot remain an individual lifestyle choice.

Our relationship with food is shaped by the systems surrounding us: what is affordable, what is available, what is subsidized, what is processed, what is imported, and what people realistically have the time and energy to prepare.

It is one thing to tell people to eat closer to the land. It is another to live inside an economy that has made industrial food cheaper, faster, and more accessible than the local, nutrient-dense food we claim to value.

So, this is not only a question of personal responsibility.

It is also a question of access, power, and who controls the conditions under which nourishment is produced and distributed.

As of May 2026, grocery prices were 2.7 percent higher than they had been one year earlier. Fruits and vegetables were up 6.1 percent. Food away from home was up 3.5 percent. Meanwhile, overall energy prices had risen 23.5 percent over the same period. These increases are layered on top of years of cumulative inflation, and they shape what families can realistically put on the table. U.S. Bureau of Labor Statistics. “Consumer Price Index Summary—May 2026.” June 10, 2026.

At the same time, the infrastructure surrounding American agriculture is becoming increasingly centralized and digitized.

In February 2026, the USDA announced its “One Farmer, One File” initiative, which is intended to create a single record following each farmer across the Farm Service Agency, Natural Resources Conservation Service, and Risk Management Agency. The department says the system will reduce duplicated paperwork, retire outdated technology, improve program delivery, and be completed in 2028.

Then, on April 22, the USDA and Palantir Technologies announced a $300 million multi-year blanket purchase agreement supporting that initiative and the National Farm Security Action Plan.

Protecting America’s farmland ​is protecting America itself, ​and ⁠this work gives USDA the visibility and speed needed to safeguard our ⁠food ​supply,” said USDA ​Chief Information Officer Sam Berry.

The government presents this as modernization: faster services, stronger cybersecurity, reduced fraud, better disaster response, and greater protection of American farmland and the food supply. Some of those goals are understandable. Farmers should not have to enter the same information into a dozen broken government systems. Disaster assistance should not be trapped behind obsolete technology. Modernization is not inherently sinister.

But neither is it irrational to ask questions when enormous amounts of agricultural information are consolidated through a company deeply involved in defense, intelligence, surveillance, and government analytics.

Who controls the data? Who is permitted to access it? How is that access audited?

Can information gathered for one purpose later be used for another?

What happens when one private contractor becomes embedded deeply enough in public infrastructure that removing it becomes nearly impossible?

How are farmers protected from political misuse, commercial exploitation, cybersecurity failures, or policies imposed by people who understand data models far better than they understand soil, weather, livestock, and living ecosystems?

Food is not merely another sector to be optimized.

Agriculture is biological, regional, unpredictable, and rooted in relationships that cannot be fully represented on a dashboard. Technology may assist farmers. Data may make government programs more efficient. But efficiency and resilience are not the same thing, and greater visibility from the top does not automatically create greater security on the ground.

A resilient food system requires more than centralized information.

It requires independent farmers, healthy soil, regional processing facilities, seed diversity, local knowledge, accessible markets, functioning supply chains, and communities that retain some capacity to feed themselves. It requires people who know how to grow something, preserve something, cook something, and recognize nourishment before a corporation packages and markets it back to them.

That is why the spiritual, biological, economic, and political dimensions of food cannot be separated.

The same reductionist worldview that treats the body as a furnace can treat the farm as a data point.

The same culture that reduces nourishment to calories can reduce agriculture to output.

The same system that tells us a calorie is a calorie can tell us that control is merely efficiency and dependence is merely convenience.

I reject both forms of reductionism.

A body is not a furnace to be calculated.

A farm is not a monocrop to be optimized or a data file to be controlled.

Food is not merely fuel, inventory, content, or data.

It is soil transformed by sunlight. It is water, labor, death, digestion, memory, culture, and life passing into life. To control food is to touch the most intimate point of contact between the individual body, the community, and the living world.

So, the question is no longer only whether we can eat without forgetting.

It is whether we can remember soon enough to reclaim some agency over what feeds us.

Our Hügelkultur keyhole garden beds 2026

The Dark Side of Manifestation and MLMs

✨Let’s talk Manifestation & MLMs✨

In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.

We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.

🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥

This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.

and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)

In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.

That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.

In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.

And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.


When Positive Thinking Becomes a Business Model

Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.

Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:

  • Failure isn’t about the structure of the business; it’s about your mindset.
  • Doubt is “negative energy” that will block your success.
  • Quitting is not just a business choice but a moral failing.

In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits

This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase

“Let go and let God. Let Him take over your life and run it. He knows how.”

While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.

Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.

That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.

Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.

More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.

I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”

Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.

My caption at the time: 🤮

🔥IGNITE YOUR VISION! 🔥
⚡Attended an event that changed my life. Showed me the massive vision of this company.
🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions.
🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!

Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.

Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.

This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.

More flashback images from my cult days….


The Psychological Toll

When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.

The outcomes are rarely empowering:

  • Blame and guilt when inevitable losses occur.
  • Anxiety from the demand to maintain “high vibrations.”
  • Suppression of doubt, lest skepticism be mistaken for weakness.
  • Financial harm disguised as personal failure.

In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.

As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.


Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix

A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.

The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.

This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.

And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.

It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.


🧠 Isagenix Programs & Their Psychological Impact

  • Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
  • IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
  • Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
  • Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩

🤮🐦‍🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦‍🔥 🤮

Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.

The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.

And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:

  • $150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
  • Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.

The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.

No wonder the comments are turned off.

Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.

My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.


Cultural Ecosystems That Enable MLMs


MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.

Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.

In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.


Beyond Magical Thinking

The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.

Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.

That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.


Coming Up: A Deeper Dive

Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.

Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

References/Suggested Reading

  • Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
  • Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
  • Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
  • FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
  • FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
  • Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
  • Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
  • Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
  • Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
  • Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)

Fit for TV: How Screens, Diet Culture, and Reality Shows Rewire Our Bodies and Minds

When Willpower Isn’t Enough: Media, Metabolism, and the Myth of Transformation

You’re listening to Taste Test Thursdays–a space for the deep dives, the passion projects, and the stories that didn’t quite fit the main course. Today, we’re hitting pause on the intense spiritual and political conversations we usually have to focus on something just as powerful: how technology shapes our bodies, minds, and behaviors. We’ll be unpacking a recent Netflix documentary that highlights research and concepts we’ve explored before, shining a light on the subtle ways screens and media program us and why it matters more than ever.

I have a confession: I watched The Biggest Loser. Yep. Cringe, right? Back in 2008, when I was just starting to seriously focus on personal training (I got my first certification in 2006 but really leaned in around 2008), this show was everywhere. It was intense, dramatic, and promised transformation—a visual fairy tale of sweat, willpower, and discipline.

Looking back now, it’s so painfully cringe, but I wasn’t alone. Millions of people were glued to the screens, absorbing what the show told us about health, fat loss, and success. And the new Netflix documentary Fit for TV doesn’t hold back. It exposes the extreme, sometimes illegal methods used to push contestants: caffeine pills given by Jillian Michaels, emotional manipulation, extreme exercise protocols, and food as a weapon. Watching it now, I can see how this programming shaped not just contestants, but an entire generation of viewers—including me.


Screens Aren’t Just Entertainment

Laura Dodsworth nails it in Free Your Mind:

“Television is relaxing, but it also is a source of direct and indirect propaganda. It shapes your perception of reality. What’s more, you’re more likely to be ‘programmed’ by the programming when you are relaxed.”

This is key. Television isn’t just a casual distraction. It teaches, it socializes, and it normalizes behavior. A study by Lowery & DeFleur (Milestones in Mass Communication Research, 1988) called TV a “major source of observational learning.” Millions of people aren’t just entertained—they’re learning what’s normal, acceptable, and desirable.

Dodsworth also warns:

“Screens do not show the world; they obscure. The television screen erects visual screens in our mind and constructs a fake reality that obscures the truth.”

And that’s exactly what reality diet shows did. They created a distorted narrative: extreme restriction and punishment equals success. If you just try harder, work longer, and push further, your body will cooperate. Except, biology doesn’t work like that.


The Metabolic Reality

Let’s dig into the science. The Netflix documentary Fit for TV references the infamous Biggest Loser study, which tracked contestants years after the show ended. Here’s what happened:

  • Contestants followed extreme protocols: ~1,200 calories a day, 90–120 minutes of intense daily exercise (sometimes up to 5–8 hours), and “Franken-foods” like fat-free cheese or energy drinks.
  • They lost massive amounts of weight on TV. Dramatic, visible transformations. Ratings gold.
  • Six years later, researchers checked back: most regained ~70% of the weight. But the real kicker? Their resting metabolic rate (RMR) was still burning 700 fewer calories per day than baseline—500 calories less than expected based on regained body weight.
  • In everyday terms? Imagine you used to burn 2,000 calories a day just by living. After extreme dieting, your body was burning only 1,300–1,500 calories a day, even though you weighed almost the same. That’s like your body suddenly deciding it needs to hold on to every calorie, making it much harder to lose weight—or even maintain it—no matter how “good” you eat or how much you exercise.

This is huge. It shows extreme dieting doesn’t just fail long-term; it fundamentally rewires your metabolism.

Why?

  • Leptin crash: The hormone that tells your brain you’re full plummeted during the show. After weight regain, leptin rebounded, but RMR didn’t. Normally, these rise and fall together—but the link was broken.
  • Loss of lean mass: Contestants lost ~25 pounds of muscle. Regaining some of it didn’t restore metabolic function.
  • Hormonal havoc: Chronic calorie deficits and overtraining disrupted thyroid, reproductive, and adrenal hormones. Weight loss resistance, missed periods, hair loss, and constant cold are all part of the aftermath.

Put bluntly: your body is not passive. Extreme dieting triggers survival mode, conserving energy, increasing hunger, and slowing metabolism.

Read more:


Personal Lessons: Living It

I know this from my own experience. Between May 2017 and October 2018, I competed in four bodybuilding competitions. I didn’t prioritize recovery or hormone balance, and I pushed my body way too hard. The metabolic consequences? Echoes of the Biggest Loser study:

  • Slowed metabolism after prep phases.
  • Hormonal swings that made maintaining progress harder.
  • Mental fatigue and burnout from extreme restriction and exercise.

Diet culture and TV had me convinced that suffering = transformation. But biology doesn’t care about your willpower. Extreme restriction is coercion, not empowerment.

Read more:


From Digital Screens to Unrealistic Bodies

This isn’t just a TV problem. The same mechanisms appear in social media fitness culture, or “fitspiration.” In a previous podcast and blog, From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time, we discussed the dangerous myth: hard work guarantees results.

Fitness influencers, trainers, and the “no excuses” culture sell the illusion that discipline alone equals success. Consistency and proper nutrition matter—but genetics set the foundation. Ignoring this truth fuels:

  • Unrealistic expectations: People blame themselves when they don’t achieve Instagram-worthy physiques.
  • Overtraining & injury: Chasing impossible ideals leads to chronic injuries and burnout.
  • Disordered eating & supplement abuse: Extreme diets, excessive protein, or PEDs are often used to push past natural limits.

The industry keeps genetics under wraps because the truth doesn’t sell. Expensive programs, supplement stacks, and influencer promises rely on people believing they can “buy” someone else’s results. Many extreme physiques are genetically gifted and often enhanced, yet presented as sheer willpower. The result? A culture of self-blame and impossible standards.


Fitspiration and Self-Objectification

The 2023 study in Computers in Human Behavior found that exposure to fitspiration content increases body dissatisfaction, especially among women who already struggle with self-image. Fitspo encourages the internalized gaze that John Berger described in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

One part of a woman is constantly judging her body; the other exists as a reflection of an ideal. Fitness becomes performative, not functional. Anxiety, depression, disordered eating, and self-objectification follow. Fitness culture no longer focuses on strength or health—it’s about performing an idealized body for an audience.


The Dangerous Pipeline: Fitspo to Porn Culture

This extends further. Fitspiration primes women to see themselves as objects, which feeds directly into broader sexualization. Porn culture and the sex industry reinforce the same dynamic: self-worth tied to appearance, desire, and external validation. Consider these stats:

  • Over 134,000 porn site visits per minute globally.
  • 88% of porn scenes contain physical aggression, 49% verbal aggression, with women overwhelmingly targeted (Bridges et al., 2010).
  • Most youth are exposed to pornography between ages 11–13 (Wright et al., 2021).
  • 91.5% of men and 60.2% of women report watching porn monthly (Solano, Eaton, & O’Leary, 2020).

Fitspiration teaches the same objectification: value is appearance-dependent. Social media and reality TV prime us to obsess over performance and image, extending beyond fitness into sexualization and body commodification.

Read more:

Netflix Documentary: The Dark Side

Fit for TV exposes just how far the show went:

  • Contestants were given illegal caffeine pills to keep energy up.
  • Trainers manipulated emotions for drama—heightened stress, shame, and competitiveness.
  • Food was weaponized—rationed, withheld, or turned into rewards/punishments.
  • Exercise protocols weren’t just intense—they were unsafe, designed to produce dramatic visuals for the camera.

The documentary also makes it clear: these methods weren’t isolated incidents. They were systemic, part of a machine that broadcasts propaganda as entertainment.


The Bigger Picture: Propaganda, Screens, and Social Conditioning

Dodsworth again:

“Watching TV encourages normative behavior.”

Shows like The Biggest Loser don’t just affect contestants—they socialize an audience. Millions of viewers internalize: “Success = willpower + suffering + restriction.” Social media amplifies this further, nudging us constantly toward behaviors dictated by advertisers, algorithms, and curated narratives.

George Orwell imagined a world of compulsory screens in 1984. We aren’t there yet—but screens still shape behavior, expectations, and self-perception.

The good news? Unlike Orwell’s telescreens, we can turn off our TVs. We can watch critically. We can question the values being sold to us. Dodsworth reminds us:

“Fortunately for us, we can turn off our television and we should.”


Breaking Free

Here’s the takeaway for me—and for anyone navigating diet culture and fitness media:

  1. Watch critically: Ask, “What is this really teaching me?”
  2. Respect biology: Your body fights extreme restriction—it’s not lazy or weak.
  3. Pause before you absorb: Screens are powerful teachers, but you have the final say.

The bigger question isn’t just “What should I eat?” or “How should I train?” It’s:

Who’s controlling the story my mind is telling me, and who benefits from it?

Reality shows like The Biggest Loser and even social media feeds are not neutral. They are propaganda machines—wrapped in entertainment, designed to manipulate perception, reward suffering, and sell ideals that are biologically unsafe.

I’ve lived some of those lessons firsthand. The scars aren’t just physical—they’re mental, hormonal, and metabolic. But the first step to freedom is seeing the screen for what it really is, turning it off, and reclaiming control over your body, mind, and reality.

Thank you for taking the time to read/listen!

🙏 Please help this podcast reach a larger audience in hope to edify & encourage others! To do so: leave a 5⭐️ review and send it to a friend! Thank you for listening! I’d love to hear from you, find me on Instagram!⁠⁠⁠ @taste0ftruth⁠⁠⁠ , @megan_mefit , ⁠⁠⁠ Pinterest! ⁠⁠ ⁠ Substack and on X! 

Until then, maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒

🆕🆕This collection includes books that have deeply influenced my thinking, challenged my assumptions, and shaped my content. ⁠Book Recommendations – Taste0ftruth Tuesdays

Understanding Hormonal Changes in Midlife Women

The Truth About Hormones &Body Fat

If you’re a woman in midlife witnessing changes in your body, let’s be honest—hearing one more expert say “just move more and eat less” might make you scream. That tired, oversimplified advice ignores the very real ways our bodies change—and the decades of life we’ve already lived in them.

Midlife, generally defined as the ages between 37 and 65, isn’t just a calendar phase. It’s a biological, emotional, and identity-shifting chapter. For women, it often marks the beginning of perimenopause—the transitional period leading up to menopause, when the ovaries gradually produce less estrogen. Menopause itself is defined as the 12-month mark after your final menstrual period, but the hormonal fluctuations and symptoms often begin years before and can last well beyond that point.

To really understand what’s happening in our bodies now, we have to rewind the clock.

From puberty, our bodies have been shaped by an elegant hormonal dance. Estrogen, progesterone, and to a lesser extent testosterone, govern everything from our cycle to our skin, from our energy to our emotional responses. These hormones rise and fall in predictable patterns until they don’t. And when they don’t, you feel it.

Hot flashes. Sleep disruptions. Brain fog. Mood swings. Slower recovery from workouts. A scale that doesn’t seem to budge no matter what you do. And the silent undercurrents like the gradual loss of bone density—osteopenia—that often go unnoticed until it’s too late.

These aren’t random annoyances. They’re signals. And they deserve to be understood.

In this post and in today’s podcast episode, I talk with registered dietitian and research wizard Maryann Jacobsen about what actually helps us thrive during perimenopause and menopause. We get into why muscle is metabolic gold, why cardio isn’t always the answer, and how biofeedback your body’s own cues like hunger, energy, sleep, and mood can tell you more about what’s working than any calorie tracker or influencer’s reel ever could.

We also challenge the idea that your bathroom scale is the best measure of health. Spoiler alert: it’s not. Tools like DEXA scans provide deeper insight into your bone density and lean mass—two things that matter more than “weight” ever could in this stage of life. And while your smart scale using bioelectrical impedance might not be as accurate, it can still help you track general trends if you know how to interpret it.

One part of our conversation that hit me hard was Maryann’s mention of the body fat research around fertility. Scientists have found that a minimum of 17% body fat is required just to get a menstrual cycle, and about 22% is needed to maintain ovulation. But here’s the real shocker: in mature women, regular ovulatory cycles are often supported best at 26–28% body fat. (PMID: 3117838, 2282736) That means what many of us have been taught to chase ultra-lean physiques (around 17 BF% or so), chronic calorie restriction, or overtraining can actually backfire on our reproductive health, bone health, and overall vitality.

In populations where food is scarce or physical demands are high, we see patterns: delayed first periods, longer gaps between births, earlier menopause. It’s the body adapting for survival. But in modern life, we sometimes impose these same conditions on ourselves in the name of “fitness.”


And while estrogen usually gets the spotlight in menopause care often treated as the main character it’s progesterone that deserves a standing ovation. Many women are told they “need progesterone” just to protect themselves from estrogen’s effects, as if it’s merely a buffer. But that undersells its brilliance.

The name progesterone literally means “pro-gestation,” but its impact goes far beyond fertility. Progesterone is a master regulator. It stabilizes tissues, supports metabolic balance, calms inflammation, protects against stress, and even plays a role in brain health. While estrogen stimulates, progesterone shields. While estrogen builds, progesterone restores.

Fascinatingly, our bodies produce far more progesterone than estrogen especially after ovulation and during pregnancy. That’s not a fluke. It reflects just how critical progesterone is to our overall well-being.

So when ovulation slows or disappears in midlife, it’s not just your period going quiet. It’s this entire downstream network of hormonal resilience especially progesterone that starts to fade. And that’s when symptoms ramp up.

Understanding this isn’t just about managing menopause. It’s about honoring your biology, updating your strategy, and supporting your body like the powerful, responsive system it actually is.

If we want to balance and optimize our hormones in midlife, we have to re-evaluate our goals. This isn’t about grinding harder it’s about getting smarter. And to get smarter, we need to zoom out.

Ovulation isn’t just some fertility footnote-it’s the main event of your cycle. But many of us were taught that the bleed is the cycle. Nope. That’s just the after-party. The headliner? Ovulation.

Why does this matter in midlife?

Because ovulation is what triggers the production of progesterone a hormone that plays a critical role in metabolism, mood, sleep, brain function, and bone health. And spoiler: progesterone is the first to dip off the radar as we enter perimenopause. That’s why your energy feels off, your sleep gets weird, and your tolerance for stress tanks. Your body isn’t broken—it’s adapting.

Here’s where things click into place: your body will only ovulate consistently if it feels safe and nourished. That means you’re eating enough, not overtraining, and not living in a cortisol-fueled chaos spiral.

Ovulation isn’t just about reproduction it’s a vital sign of health.
And the two hormones that anchor your entire cycle, estrogen and progesterone, do so much more than regulate periods.

From bone density to brain function, from insulin sensitivity to mitochondrial health, these hormones influence nearly every system in your body. So, when they fluctuate…. or flatline… you feel it. Not just in your body, but in your entire day to day experience.

So, let’s break the rules, rewrite the midlife playbook, and finally start listening to the wisdom our bodies have been whispering all along.

LINKS:

In-depth-guide-on-midlife-weight

The Hidden Risks of Ozempic: Rapid Weight Loss Can Weaken Bones and Muscles

Farmer Vs Banker episode Move More, Eat Less? The Lie That Won’t Die

Resistance-exercise-perimenopause-symptoms

To take hormone therapy or not to take hormone therapy

The Case for Cardio

Contrary to popular belief, a larger body may actually be healthier (insta post)

Why Are Americans So Obsessed With Protein? Blame MAGA.

Midlife stress and its ripple effect on health

Meet your new post-40 nervous system

Taste Test Thursdays: A BONUS Series!

A New Way to Dig Into Truth Together

Hey everyone, welcome to the very first episode of Taste Test Thursdays! If you’re new here, this is a special bonus series where I’ll be giving you a behind-the-scenes look at the topics I didn’t get a chance to fully explore during Season 3 of Taste of Truth Tuesdays. Think of this as the leftovers—the ideas that were simmering on the back burner but never made it onto the main plate.

But this series isn’t just about what I didn’t cover. It’s about giving you a deeper look into my thought process—how I research, why I choose certain topics, and the unfiltered thoughts I don’t always include in the main episodes. Some weeks will be casual, some will be research-heavy, and some, like today, will be personal.

Because for this first episode, I want to start with a topic I’ve touched on but never fully shared: my own experience with chronic pain and how it shaped not only my fitness journey but my entire approach to health and resilience.

The Story Behind My Chronic Pain & Fitness Journey

Let’s rewind a bit. Growing up, I was always active, but I never saw fitness as something I’d build my life around. That changed when I started dealing with chronic pain. At first, it was subtle—nagging aches, stiffness that didn’t go away. But then it became something more. Pain wasn’t just an inconvenience; it dictated what I could and couldn’t do. Doctors didn’t always have clear answers, and at times, it felt like I was being dismissed.

That frustration pushed me to start researching on my own-diving into biomechanics, nutrition, corrective exercise, and the ways the nervous system and pain are intertwined. I wasn’t just looking for relief; I was trying to understand why my body was responding this way. And what I found changed everything.

A while back, I wrote a blog post about this—one that really captures my experience in a way that feels raw and honest. And instead of just summarizing it, I want to share it with you here. So, here’s that piece, in its entirety.

How It Shaped My Career & Perspective

This experience didn’t just lead me into fitness; it redefined how I approach movement altogether. It made me realize that pain isn’t just a physical experience—it’s emotional, neurological, and deeply personal. It’s why I’m so passionate about evidence-based approaches to health and why I push back against a lot of the oversimplified fitness narratives out there.

I’ve seen firsthand how the right training, nutrition, and mindset shifts can change the way someone interacts with their own body. And I’ve also seen the damage of quick-fix culture—where people are told they just need more discipline, or worse, that their pain is all in their head.

What I Wish More People Knew About Chronic Pain & Fitness

One of the biggest misconceptions I had to unlearn is that pain automatically means damage. That’s something I wish more people understood. Pain is real, but it’s also complex—it can be influenced by stress, trauma, movement patterns, and even the stories we tell ourselves about our bodies. Learning that was a game changer for me.

Another thing? There is no one-size-fits-all approach. Healing, strength, and movement look different for everyone, and that’s okay.

What to Expect From Taste Test Thursdays

So, that’s today’s leftover—a topic I didn’t get to fully explore in Season 3 but felt like now was the right time to share. But Taste Test Thursdays won’t always be this personal. Some weeks, I’ll take you inside my research process—breaking down how I fact-check, where I find sources, and the information I don’t trust. Other weeks, I’ll revisit ideas I didn’t have time for, explore unfiltered takes, or answer your burning questions.

Next week, we’ll be talking about how I put together my episodes—how I decide on topics, what I look for in sources, and some of the biggest red flags I watch out for when researching.

I’d love to hear from you—what’s been your experience with pain and fitness? Have you ever had to unlearn things about your own body? Let me know over on Instagram or in the comments if you’re listening somewhere that allows it.

Thanks for being here, and as always—maintain your curiosity, embrace skepticism, and keep tuning in!

Why Challenging Beliefs Feels Like a Personal Attack—And Why It Shouldn’t

From religion to politics, why deeply held beliefs trigger defensiveness, outrage, and even hostility—and how we can foster better conversations.

We all have seen how the internet seems to bring out everyone’s inner troll. 🧌

The moment a deeply held belief—whether religious or political—is questioned, people lash out with hostility, aggression, or outright rage. Why does this happen? Why do some people react as if their very identity is under attack?

This past summer, we sat down with Dr. Mark Gregory Karris to explore religious trauma, belief deconstruction, and the psychological grip of fundamentalist ideology.

This season on Taste of Truth, we have been expanding the conversation—because this isn’t just about religion. Political ideologies, social movements, and even scientific debates can trigger the same defensive responses.

Fundamentalist thinking—whether in religion or politics—creates a fear-driven, us-vs-them mentality.

At its most basic, the allure of fundamentalism, whether religious or ideological, liberal or conservative, is that it provides an appealing order to things that are actually disorderly. -Peter Mountford

This hits at something crucial that I’ve written about numerous times before: the human brain craves order, even in the face of chaos. The illusion of control is a powerful psychological driver, and our brains reward it with dopamine. Fundamentalist thinking offers a structured, black-and-white framework that feels safe and predictable, making it incredibly appealing—especially in times of uncertainty. It’s why people cling even harder to rigid beliefs when they feel threatened. Whether in faith or politics, the need for certainty can override openness to new information, leading to the defensive reactions we see when those beliefs are questioned.

The moment someone questions the “truth,” it’s perceived as an existential threat, triggering anxiety, cognitive dissonance, and sometimes outright hostility.

Take a look at the patterns:

  • Verbal Attacks: When someone questions a core belief, the response can be insults, shouting, or belittling. For example, in religious circles, someone questioning doctrine might be labeled a heretic, while in political spaces, dissenters might be called traitors or bigots.
  • Social Ostracism: In both fundamentalist religious and political groups, those who challenge the status quo risk being shunned, excommunicated, or “canceled.” A former churchgoer who deconstructs their faith may be cut off from their community, just as someone who questions ideological orthodoxy in politics might lose social standing, friendships, or even career opportunities.
  • Online Harassment: Social media amplifies these reactions. Question a sacred political narrative? Expect dogpiling. Challenge a religious doctrine? Brace yourself for moral outrage. The internet rewards ideological purity and punishes deviation.
  • Physical Aggression: In extreme cases, questioning or challenging deeply held beliefs can escalate to threats or violence. History is littered with examples—holy wars, political purges, ideological revolutions—all stemming from the belief that certain ideas must be defended at any cost.

This isn’t just about bad behavior—it’s about psychology. When beliefs become intertwined with identity, disagreement feels like a personal attack. Fundamentalist teachings—whether religious or ideological—reinforce this by instilling fear of deviation:

  1. Fear of Deviation – Straying from the accepted belief system is framed as dangerous, whether it’s framed as spiritual damnation or societal collapse.
  2. Cognitive Dissonance – Encountering opposing viewpoints creates internal discomfort, making people double down rather than reconsider.
  3. Fear of Consequences – Whether it’s eternal hellfire or being cast out by one’s political tribe, the cost of questioning is framed as too high.
  4. Identity Threat – When beliefs define self-worth, changing one’s mind feels like losing a part of oneself.
  5. Social Pressure – Communities reinforce conformity, and breaking from the group’s ideology invites punishment.

When Morality Binds and Blinds

In The Righteous Mind, Jonathan Haidt explains how moral systems don’t just guide our sense of right and wrong—they also bind us to our tribes and blind us to opposing perspectives. Morality evolved not just to help individuals make ethical choices but to reinforce group cohesion. When we share a moral framework with others, it strengthens social bonds and builds trust. But there’s a cost: once we’re deeply embedded in a moral community—whether religious, political, or ideological—we stop seeing outside perspectives clearly.

This is why people react with such hostility when their beliefs are challenged. They aren’t just defending a set of ideas; they’re defending their sense of identity, belonging, and moral righteousness. A challenge to the belief feels like a challenge to the self—and to the entire group they’re part of.

This also explains why fundamentalist thinking isn’t confined to religion. Political movements, activist groups, and even secular ideologies can exhibit the same rigid certainty, group loyalty, and hostility toward outsiders. The more a belief system becomes tied to identity, the more resistant it is to change—and the more aggressive the response when it’s questioned.

The antidote? Intellectual humility. The ability to recognize that our beliefs, no matter how deeply held, might be flawed. That truth-seeking requires engaging with discomfort. That real conversations happen not when we dig in our heels but when we’re willing to ask, What if I’m wrong?

These dynamics explain why deconstruction—whether of faith or political ideology—often leads to intense backlash. It also reminds me of our conversation with Neil Van Leeuwen, author of Religion as Make-Believe. He pointed out that factual beliefs thrive on evidence, but religious and ideological beliefs function differently. When a belief becomes part of group identity, truth often takes a backseat. In fact, sometimes falsehoods serve the group better because they reinforce belonging.

To close down the conversation, let’s talk about healthy communities—whether religious, political, or social—embrace intellectual humility. Here’s what that looks like:

  • Open Dialogue: Encouraging respectful conversations where differing perspectives are explored rather than attacked.
  • Supportive Community: Allowing for questions, doubts, and evolving beliefs without fear of punishment.
  • Personal Reflection: Cultivating a mindset that prioritizes growth over ideological purity.
  • Interdisciplinary Engagement: Seeking insights from multiple fields rather than reinforcing an echo chamber.

By recognizing these patterns, we can navigate our own beliefs with more self-awareness and engage in discussions that foster curiosity rather than hostility. The question isn’t whether we hold tightly to certain beliefs—it’s whether we’re willing to interrogate why.

So, what’s one belief you’ve held onto tightly that you later questioned?

Let’s talk about it in the comments.

From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time

Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.

These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.

The Evolution of Body Image: From Calorie Counting to the Cult of Fitness

Our cultural obsession with body modification isn’t new—it’s just evolved.

In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:

“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”

For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.

So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.

The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.

15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.

Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.

By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”

The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong

But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic (Pei et al., 2020).

This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.

Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.

How Genetics Impact Strength and Muscle Development

  1. Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
    • People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
    • Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
  2. Myostatin: The Genetic “Muscle Growth Brake”
    • Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
    • People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
  3. Testosterone and Hormonal Variability
    • Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
    • Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
    • Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids) (Kraemer et al., 1998).
  4. Bone Structure and Muscle Insertions: The Aesthetic Factor
    • Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
    • Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
    • Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).

The Dangerous Myth of “Hard Work = Guaranteed Results”

Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.

This myth leads to:

  • Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
  • Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
  • Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.

The Industry’s Selective Silence on Genetics

Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:

  • Expensive training programs promising “X body in X weeks.”
  • Supplement stacks claiming to “maximize muscle growth.”
  • The illusion that buying a program from a shredded influencer will make you look like them.

Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.

After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.

Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.

Fitspiration: The Reinvention of Beauty Standards

A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.

But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.

Fitspiration and Self-Objectification: The Internalized Gaze

Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.

John Berger describes this process perfectly in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.

And the consequences are severe:

  • Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
  • Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
  • The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.

In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.

By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.

The Connection Between Fitspiration, Porn Culture, and Self-Objectification

The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:

  • The top three porn sites receive a combined 134,491 visits per minute.
  • Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
  • Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
  • A 2020 study found that 91.5% of men and 60.2% of women had watched porn in the past month (Solano, Eaton, & O’Leary, 2020).

How This Connects to Fitspiration and Porn Culture

At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.

  1. Both fitspiration and porn culture promote self-objectification.
    Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.

Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.

Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.

  1. Both industries capitalize on the illusion of empowerment.
    One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
  • Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
  • The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).

The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.

  1. The rise of OnlyFans and the blending of fitness and sex work.
    Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
  • Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
  • The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
  • Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.

This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem (Boursier et al., 2020).

The Psychological Toll: What Happens When Women Internalize These Messages?

Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:

  • Perform worse on cognitive tasks (Fredrickson et al., 1998).
  • Experience greater body shame and anxiety (Moradi & Huang, 2008).
  • Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).

And this has real-world consequences. Women who internalize self-objectification are more likely to experience:

  • Higher rates of depression and anxiety
  • Greater susceptibility to eating disorders
  • Lower confidence in their physical abilities

Reframing the Narrative: What’s the Alternative?

Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.

  • Strength training should be about what your body can do, not how it looks.
  • Health and fitness should prioritize function over pain.
  • Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
  • Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.

Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.

I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.