Move More, Eat Less? The Lie That Won’t Die

The Fatal Flaws of Calories In Calories Out Let’s talk about one of the most persistent pieces of weight-loss advice ever given:

“Just eat less and move more.”

On the surface, it sounds reasonable. If weight loss were simply a matter of reducing calories and increasing activity, we’d expect long-term success rates to be much higher than they are. Instead, many people find themselves caught in a cycle of restriction, weight regain, and frustration.

The problem isn’t that calories are irrelevant. The problem is that the slogan reduces a complex biological process to a simple equation.

For decades, we’ve been taught to think about the body like a math problem: calories in versus calories out. But human beings aren’t closed systems operating under laboratory conditions. We’re dynamic, adaptive organisms influenced by hormones, stress, sleep, appetite regulation, past dieting history, genetics, environment, and countless other variables that affect how energy is used, stored, and conserved.

In previous episodes, we’ve explored the limitations of calorie-focused thinking and discussed research showing that our beliefs and expectations about food can influence physiological responses. Today, we’re taking that conversation a step further.

Because once you move beyond simplistic explanations, metabolism becomes far more interesting.

The questions aren’t just how much we eat, but what we eat, when we eat, why we eat, and how our bodies adapt over time. Those factors help explain why the same dietary strategy can produce dramatically different outcomes for different people.

Before we examine the limitations of modern diet advice, it’s worth asking a different question:

How did calories become the primary way we think about food in the first place?

To answer that, we need a little historical context.

The History of the Calorie

The calorie, as a unit of measurement, has a fascinating history that ties directly into today’s conversation. While many people assume calories have always been the standard way to understand food and metabolism, their adoption is actually a relatively recent development shaped by scientific discovery, public health initiatives, and changing cultural attitudes toward weight and nutrition.

The Origin of the Calorie

The concept of the calorie originated in physics, not nutrition.

In the early nineteenth century, French chemist Nicolas Clément introduced the term calorie as a unit of heat energy. Later, scientists such as Wilbur Olin Atwater adapted the concept to human metabolism, conducting experiments to estimate how much energy food released when burned.

Atwater’s work eventually produced the familiar caloric values we still use today:

  • Fat: 9 calories per gram
  • Carbohydrate: 4 calories per gram
  • Protein: 4 calories per gram
  • Alcohol: 7 calories per gram

These values became the foundation of modern nutrition science and remain embedded in food labels around the world.

The Rise of Caloric Nutrition

By the early twentieth century, calories became an important public health tool.

Governments used calorie estimates to address malnutrition, design military rations, and manage food supplies during both World Wars. At a time when food scarcity was a major concern, understanding energy needs was enormously valuable.

As food became more abundant throughout the twentieth century, however, the conversation shifted. Rather than asking how to get enough calories, public health experts increasingly focused on how to avoid consuming too many.

This shift laid the groundwork for the modern weight-loss industry and the growing emphasis on calorie counting as a primary strategy for weight management.


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Photo by Quilia on Unsplash

CICO and the Simplification of Weight Loss

The calories in, calories out (CICO) model became increasingly influential during the twentieth century. Grounded in the First Law of Thermodynamics, it framed weight change as a matter of energy balance: consume more energy than you expend and weight increases; consume less and weight decreases.

At a basic level, this is true. Energy does not simply appear or disappear.

The challenge is that many people began treating a principle from physics as a complete explanation of human metabolism.

Human beings are not bomb calorimeters. We are living, adaptive systems. Hormones influence hunger and satiety. Metabolism adjusts to periods of restriction. Different foods require different amounts of energy to digest. Sleep, stress, illness, medications, movement patterns, and prior dieting history can all influence how the body uses and stores energy.

Over time, researchers began recognizing that while energy balance matters, it is only one piece of a much larger picture.

Some of the factors that influence metabolism and weight regulation include:

  • Hormonal signaling, including insulin, leptin, ghrelin, cortisol, and thyroid hormones
  • Metabolic adaptation during periods of caloric restriction
  • Differences in food quality and macronutrient composition
  • The thermic effect of food
  • Gut microbiome composition
  • Sleep quality and circadian rhythms
  • Psychological and behavioral factors that shape eating patterns

A More Nuanced Conversation

As research in metabolism and endocrinology expanded, scientists began asking more sophisticated questions.

Researchers such as David Ludwig and Robert Lustig drew attention to the ways hormones, food processing, and metabolic regulation influence health outcomes beyond calorie counts alone.

This led to renewed interest in dietary approaches such as low-carbohydrate and ketogenic diets. Advocates argued that insulin regulation and metabolic signaling deserved far more attention than they had traditionally received.

My own view is that the conversation is often framed too narrowly.

Carbohydrates may influence blood sugar regulation, but they are only one variable among many. Over the years, I’ve spent a great deal of time educating clients and audiences about the numerous factors that influence metabolic health. Stress, sleep, inflammation, meal timing, physical activity, gut health, hormonal status, medications, social environment, and dieting history all contribute to what I often think of as a person’s metabolic terrain.

Where Are We Now?

Today, the calorie remains a useful measurement tool, but most serious discussions of metabolism extend well beyond simple arithmetic. The question is no longer whether calories matter.

The question is whether calorie counts alone can adequately explain why two people eating the same number of calories may experience dramatically different outcomes.

Increasingly, the answer appears to be no. Calories matter. Biology matters too.

And that’s where today’s conversation begins.

Today, I’m joined by Adam Kosloff, a writer and independent researcher whose work explores obesity, metabolism, and the assumptions that shape modern nutrition science. I first encountered Adam’s work through a Substack essay A Righteous Assault on the Absolute Worst Idea in the History of Science, behind the provocative title was a question that immediately caught my attention:

Have we reduced metabolism to an overly simplistic equation?

Adam argues that while energy balance matters, the standard calories in, calories out explanation often fails to capture the complexity of living systems.

In response, he developed what he calls the Farmer Model—a framework that encourages us to think about metabolism as an ecosystem rather than a simple accounting problem.

The metaphor is straightforward. A farmer doesn’t judge the health of a field solely by measuring inputs and outputs. They also pay attention to soil quality, weather patterns, biodiversity, water availability, and the countless conditions that influence what grows.

Adam suggests that metabolism may deserve a similarly holistic perspective.

Whether you agree with every aspect of the model or not, I think he’s asking worthwhile questions.

After all, if obesity and metabolic disease were fully explained by “eat less and move more,” we would likely have solved these problems decades ago.

Instead, we’re left with a more complicated reality. Human metabolism is influenced by hormones, food quality, sleep, stress, activity levels, genetics, environment, prior dieting history, and a host of other interacting variables.

In our conversation, Adam and I explore where the traditional calorie model is useful, where it may fall short, and why many researchers, clinicians, and patients continue searching for more comprehensive explanations.

The goal isn’t to replace one form of dogma with another.

It’s to have a more honest conversation about complexity.

The takeaway? The “move more, eat less” doctrine is outdated and incomplete. It’s time for a more sophisticated conversation about metabolism that acknowledges the complexity of the human body rather than reducing it to a basic math equation.

LINKS

Science or Stagnation? The Risk of Unquestioned Paradigms – The first episode we challenged calories in, calories out (CICO) & mention Germ theory vs Terrain theory

The Farmer vs. The Banker

10 Smackdowns that lay waste to CICO

3 Times I Gained Weight on Keto

Gary Taubes Substack articles

Emotional Hijacks & Nutritional Hacks: Unveiling the🧠Amygdala’s Secrets ⁠

The Dissolution of the Nutrition Science Initiative

Obesity and Starvation Found Together

The Influence of Religious Movements on Nutrition

Why Challenging Beliefs Feels Like a Personal Attack—And Why It Shouldn’t

The Biggest Loser Study-The metabolic consequences of extreme dieting & the weight gain rebound effect

Why “Trust the Experts” Is Failing Us: The Shocking Loopholes in Our Food System

How Big Food Hijacked Nutrition Advice

In this week’s Taste of Truth Tuesdays podcast episode, we’re diving into an issue that has been brewing in the wellness world—particularly within the anti-MLM (Multi-Level Marketing) community. While many of us recognize the toxicity of MLM schemes in the beauty, wellness, and health industries, there’s another area where the promotion of questionable health products is happening: the food industry.

It’s strange, really. The same voices that speak out against MLMs’ manipulative practices often promote highly processed, sugar-laden foods in the name of convenience, cost-effectiveness, and even “health.” You’ve likely heard some of these food brands positioned as “healthier alternatives”—like Hawaiian Fruit Punch or cinnamon toast cereals—with a wink and a nod suggesting they’re okay to indulge in because they’re “fun,” “easy,” or “fortified” with vitamins. But here’s the truth: these products aren’t the wholesome treats they’re often presented as. The U.S. food system is more complicated—and far more dangerous—than most people realize.

How Many New Chemicals Are in Our Food?

Between 2000 and 2021, 766 new chemicals were introduced into the U.S. food supply. That’s right—thousands of chemicals and additives have been added to our foods without the rigorous review process people assume exists for food safety. In fact, 98.7% of these chemicals were approved through a loophole called the Generally Recognized as Safe (GRAS) pathway, which allows companies to self-certify their ingredients as safe, bypassing FDA review altogether. This system has enabled potentially harmful chemicals to enter our food without independent oversight.

The implications for consumer health are serious. These chemicals include artificial colors, flavor enhancers, preservatives, and sweeteners linked to various health issues. And because the FDA doesn’t maintain a comprehensive list of all the chemicals in our food, the lack of oversight should concern everyone.

The Problem with Self-Certification: Why HHS Secretary Robert F. Kennedy Jr. Is Pushing Back

It’s a real problem when the system designed to ensure food safety operates like the fox guarding the henhouse. Under the GRAS loophole, manufacturers can decide for themselves whether an ingredient is safe, meaning many additives in foods like sugary cereals or drinks may never have undergone adequate safety testing. As a result, foods marketed as “harmless fun” or “nutritious” could contain chemicals with long-term health risks.

In response, Health and Human Services Secretary Robert F. Kennedy Jr. has directed the FDA to explore eliminating the GRAS loophole. His argument? The current system treats chemicals as “innocent until proven guilty” rather than requiring manufacturers to prove safety before using them in food. Kennedy is pushing for greater FDA oversight to hold companies accountable for the ingredients they use—especially those with potential long-term health effects.

The Irony of Anti-MLM Advocates Promoting Big Food Products

Here’s where things get ironic: Many anti-MLM advocates call out the harmful ingredients in MLM products like shakes or vitamins, exposing their pseudoscience and shady marketing tactics. Yet, these same people turn a blind eye when it comes to mass-market food brands like Hawaiian Fruit Punch and sugary cereals.

Why? Because these products are marketed as “fun,” “easy,” or “family-friendly” and don’t carry the same stigma as MLMs. The problem is, these mass-market foods are often loaded with added sugars, artificial colors, and preservatives that have well-documented links to obesity, diabetes, and other chronic illnesses.

The Truth: Real Nutrition vs. Big Food’s Agenda

The food industry operates much like MLMs in how it prioritizes profit over consumer health. While MLMs exploit their members with empty wellness promises, Big Food capitalizes on our craving for convenience and nostalgia. If they can make something taste good, look appealing, and market it as a childhood favorite, we’ll keep buying it—regardless of its actual nutritional value.

As consumers, we need to recognize that just because something is widely available and heavily marketed doesn’t make it safe. Many of these products contain additives that have never been thoroughly tested or reviewed by the FDA. So, while it’s important to call out MLMs for misleading practices, we can’t ignore the fact that Big Food is playing the same game with what we eat.

Conclusion: What We Can Do About It

In this week’s podcast, we discussed the need for greater transparency and awareness in the food industry. Just like with MLMs, it’s crucial to remain skeptical and stay curious about what’s being marketed to us as “healthy.” Whether it’s a pre-packaged drink or a processed cereal, understanding what’s actually in these products can help us make better, more informed choices about what we’re putting into our bodies.

But beyond skepticism, real empowerment comes from reclaiming control over our food choices—getting back to the basics, connecting with local farmers, growing our own food, and learning how to cook from scratch. The more we detach from the processed food system and build relationships with those who produce real, whole foods, the less power these corporations have over our health.

For those wondering where to start, there are resources to help. Websites like LocalHarvest.org make it easy to find nearby farmers’ markets, family farms, and CSAs (Community Supported Agriculture) in your area. Many farmers’ markets even accept food stamps through the SNAP program, making fresh, local food more accessible than ever. Programs like USDA’s Farmers Market Nutrition Program (FMNP) also help connect families with nutritious, farm-fresh options.

This isn’t about fear—it’s about freedom. The freedom to nourish ourselves and our families with food we trust, to support local communities instead of faceless conglomerates, and to opt out of a system that prioritizes profit over well-being.

Let’s keep asking questions, seeking better alternatives, and finding ways to reconnect with real food. And as always, let’s maintain our curiosity, embrace skepticism, and keep questioning what we’re told is “safe.”

Sources:

  1. Center for Science in the Public Interest. (n.d.). GRAS loophole and FDA food safety concerns. https://www.cspinet.org
  2. Environmental Working Group. (n.d.). Thousands of chemicals in our food system remain unregulated. https://www.ewg.org
  3. LocalHarvest. (n.d.). Find local farms, farmers’ markets, and CSAs. https://www.localharvest.org
  4. Pew Charitable Trusts. (2013). Fixing the FDA’s food additive regulatory system.
  5. U.S. Department of Agriculture. (n.d.). SNAP at Farmers Markets. https://www.fns.usda.gov/fmnp/overview
  6. FDA’s GRAS System: U.S. Food and Drug Administration. (n.d.). Generally Recognized as Safe (GRAS). Retrieved from https://www.fda.gov/food/food-ingredients-packaging/generally-recognized-safe-gras
  7. Robert F. Kennedy Jr.’s Statements on FDA GRAS System: U.S. Department of Health and Human Services. (2025, March 10). HHS Secretary Kennedy directs FDA to explore rulemaking to eliminate pathway for companies to self-affirm food ingredients as safe. Retrieved from https://www.hhs.gov/about/news/2025/03/10/hhs-secretary-kennedy-directs-fda-explore-rulemaking-eliminate-pathway-companies-self-affirm-food-ingredients-safe.html
  8. Studies on Food Additives and Health Risks: National Institutes of Health. (n.d.). Artificial additives and their impact on health. Artificial Food Color Additives and Child Behavior