When Discipline Stops Working

What Women Were Never Told About Weight, Aging, and Control

The Science They Never Told Us

This is the first episode of 2026, and I wanted to start the year by slowing things down, getting a bit personal instead of chasing the latest talking points.

At the end of last year, I spent time reading a few books that genuinely stopped me in my tracks. Not because they offered a new diet or a new protocol, but because they challenged something much deeper: the story we’ve been told about discipline, control, and women’s bodies.

There is a reason women’s bodies change across the lifespan. And it has very little to do with willpower, discipline, or personal failure.

In Why Women Need Fat, evolutionary biologists William Lassek and Steven Gaulin make the case that most modern conversations about women’s weight are fundamentally misinformed. Not because women are doing something wrong, but because we’ve built our expectations on a misunderstanding of what female bodies are actually designed to do.

A major part of their argument focuses on how industrialization radically altered the balance of omega-6 to omega-3 fatty acids in the modern food supply, particularly through seed oils and ultra-processed foods. They make a compelling case that this shift plays a role in rising obesity and metabolic dysfunction at the population level.

I agree that this imbalance matters, and it’s a topic that deserves its own full episode. At the same time, it does not explain every woman’s story. Diet composition can influence metabolism, but it cannot override prolonged stress, illness, hormonal disruption, nervous system dysregulation, or years of restriction. In my own case, omega-6 intake outside of naturally occurring sources is relatively low and does not account for the changes I’ve experienced. That matters, because it reminds us that biology is layered. No single variable explains a complex adaptive system.

One of the most important ideas in the book is that fat distribution matters more than fat quantity.

Women do not store fat the same way men do. A significant portion of female body fat is stored in the hips and thighs, known as gluteofemoral fat. This fat is metabolically distinct from abdominal or visceral fat. It is more stable, less inflammatory, and relatively enriched in long-chain fatty acids, including DHA, which plays a key role in fetal brain development.

From an evolutionary standpoint, this makes sense. Human infants are born with unusually large, energy-hungry brains. Women evolved to carry nutritional reserves that could support pregnancy and lactation, even during times of scarcity. In that context, having fat on your lower body was not a flaw or a failure. It was insurance.

From this perspective, fat is not excess energy. It is deferred intelligence, stored in anticipation of future need. This is where waist-to-hip ratio enters the conversation.

Across cultures and historical periods, a lower waist-to-hip ratio in women has been associated with reproductive health, metabolic resilience, and successful pregnancies. This is not about thinness, aesthetics, or moral worth. It is about fat function, not fat fear, and about how different tissues behave metabolically inside the body. It is about where fat is stored and how it functions.

And in today’s modern culture we have lost that distinction.

Instead of asking what kind of fat a woman carries, we became obsessed with how much. Instead of understanding fat as tissue with purpose, we turned it into a moral scoreboard. Hips became a problem. Thighs became something to shrink. Curves became something to discipline.

Another central idea in Why Women Need Fat is biological set point.

The authors argue that women’s bodies tend to defend a natural weight range when adequately nourished and not under chronic stress. When women remain below that range through restriction, over-exercise, or prolonged under-fueling, the body does not interpret that as success. It interprets it as threat.

Over time, the body adapts, not out of defiance, but out of protection.

Metabolism slows. Hunger and fullness cues become unreliable. Hormonal systems compensate. When the pressure finally eases, weight often rebounds, sometimes beyond where it started, because the body is trying to restore safety.

From this perspective, midlife weight gain, post-illness weight gain, or weight gain after years of restriction is not mysterious. It is not rebellion. It is regulation.

None of this is taught to women.

Instead, we are told that if our bodies change, we failed. That aging is optional. That discipline and botox should override biology. That the number on the scale tells the whole story.

So, before we talk about culture, family, trauma, or personal experience, this matters:

Women’s bodies are not designed to stay static.
They are designed to adapt.

Once you understand that, everything else in this conversation changes.


Why the Body Became the Battlefield

This is where historian Joan Jacobs Brumberg’s work in The Body Project: An Intimate History of American Girls, provides essential context, but it requires some precision.

Girls have not always been free from shame. Shame itself is not new. What has changed is what women are taught to be ashamed of, and how that shame operates in daily life.

Brumberg asks a question that still feels unresolved today:
Why is the body still a girl’s nemesis? Shouldn’t sexually liberated girls feel better about themselves than their corseted counterparts a century ago?

Based on extensive historical research, including diaries written by American girls from the 1830s through the 1990s, Brumberg shows that although girls today enjoy more formal freedoms and opportunities, they are also under more pressure and at greater psychological risk. This is due to a unique convergence of biological vulnerability and cultural forces that turned the adolescent female body into a central site of social meaning during the twentieth century.

In the late nineteenth and early twentieth centuries, girls did not typically grow up fixated on thinness, calorie control, or constant appearance monitoring. Their diaries were not filled with measurements or food rules. Instead, they wrote primarily about character, self-restraint, moral development, relationships, and their roles within family and community.

One 1892 diary entry reads:

“Resolved, not to talk about myself or feelings. To think before speaking. To work seriously. To be self-restrained in conversation and in actions. Not to let my thoughts wander. To be dignified. Interest myself more in others.”

In earlier eras, female shame was more often tied to behavior, sexuality, obedience, and virtue. The body mattered, but primarily as a moral symbol rather than an aesthetic project requiring constant surveillance and correction.

That changed dramatically in the twentieth century.

Brumberg documents how the mother-daughter connection loosened, particularly around menstruation, sexuality, and bodily knowledge. Where female relatives and mentors once guided girls through these transitions, doctors, advertisers, popular media, and scientific authority increasingly stepped in to fill that role.

At the same time, mass media, advertising, film, and medicalized beauty standards created a new and increasingly exacting ideal of physical perfection. Changing norms around intimacy and sexuality also shifted the meaning of virginity, turning it from a central moral value into an outdated or irrelevant one. What replaced it was not freedom from scrutiny, but a different kind of pressure altogether.

By the late twentieth century, girls were increasingly taught that their bodies were not merely something they inhabited, but something they were responsible for perfecting.

A 1982 diary entry captures this shift starkly:

“I will try to make myself better in any way I possibly can with the help of my budget and baby-sitting money. I will lose weight, get new lenses, already got a new haircut, good makeup, new clothes and accessories.”

What changed was not the presence of shame, but its location. Shame moved inward.

Rather than being externally enforced through rules and prohibitions, it became self-policed. Girls were taught to monitor themselves constantly, to evaluate their bodies from the outside, and to treat appearance as the primary expression of identity and worth.

Brumberg is explicit on this point. The fact that American girls now make their bodies their central project is not an accident or a cultural curiosity. It is a symptom of historical changes that are only beginning to be fully understood.

This is where more recent work, such as Louise Perry’s The Case Against the Sexual Revolution, helps extend Brumberg’s analysis into the present moment. Perry argues that while sexual liberation promised autonomy and empowerment, it often left young women navigating powerful biological and emotional realities without the social structures that once offered protection, guidance, or meaning. In that vacuum, the body became one of the few remaining sites where control still seemed possible.

The result is a paradox. Girls are freer in theory, yet more burdened in practice. The body, once shaped by communal norms and shared female knowledge, becomes a solitary project, managed under intense cultural pressure and constant comparison.

For many girls, this self-surveillance does not begin with magazines or social media. It begins at home, absorbed through tone, comments, and modeling from the women closest to them.

Brumberg argues that body dissatisfaction is often transmitted from mother to daughter, not out of cruelty, but because those mothers inherited the same aesthetic anxieties. Over time, body shame becomes a family inheritance, passed down quietly and persistently.

Some mothers transmit it subtly.

Others do it bluntly.

This matters not because my experience is unique, but because it illustrates what happens when a body shaped by restriction, stress, and cultural pressure is asked to perform indefinitely. Personal stories are often dismissed as anecdotal, but they are where biological theory meets lived reality.

If you want to dive deeper into this topic:


Where It All Began: The Messages That Shape Us

I grew up in a household where my body was not simply noticed. It was scrutinized, compared, and commented on. Comments like that do not fade with time. They shape how you see yourself in mirrors and photographs. They teach you that your body must be managed and monitored. They plant the belief that staying small is the price of safety.

So, I grew up believing that if I could control my body well enough, I could avoid humiliation. I could avoid becoming the punchline. I could avoid being seen in the wrong way.

For a while, I turned that fear into discipline.


The Years Before the Collapse: A Lifetime of Restriction and Survival

Food never felt simple for me. Long before bodybuilding, chronic pain, or COVID, I carried a strained relationship with eating. Growing up in a near constant state of anxiety meant that hunger cues often felt unpredictable. Eating was something to plan around or push through. It rarely felt intuitive or easy.

Because of this, I experimented with diets that replaced real meals with cereal or shakes. I followed plans like the Special K diet. I relied on Carnation Instant Breakfast instead of full meals. My protein intake was low. My fear of gaining weight was high. Restriction became familiar.

Top left is when I started working out obsessively at age 16, top right and bottom photo are from middle school when I was at my “heaviest” that drove the disordered behaviors.

In college, I became a strict vegetarian out of compassion for animals, but I did not understand how to meet my nutritional needs. I was studying dietetics and earning personal training certifications while running frequently and using exercise as a way to maintain control. From the outside, I looked disciplined. Internally, my relationship with food and exercise remained tense and inconsistent.

Later, I became involved in a meal-replacement program through an MLM. I replaced two meals a day with shakes and practiced intermittent fasting framed as “cleanse days.” In hindsight, this was structured under-eating presented as wellness. It fit seamlessly into patterns I had lived in for years.

Eating often felt overwhelming. Cooking felt like a hurdle. Certain textures bothered me. My appetite felt fragile and unreliable. This sensory sensitivity existed long before the parosmia that would come years later. From early on, food was shaped by stress rather than nourishment.

During this entire period, I was also on hormonal birth control, first the NuvaRing and later the Mirena IUD, for nearly a decade. Long-term hormonal modulation can influence mood, inflammation, appetite, and weight distribution. It added another layer of complexity to a system already under strain.

Looking back, I can see that my teens and twenties were marked by near constant restriction. Restriction felt normal. Thriving did not.

The book Why Women Need Fat discusses the idea of a biological weight “set point,” the range a body tends to return to when conditions are stable and adequately nourished. I now understand that I remained below my natural set point for years through force rather than balance. My biology never experienced consistency or safety.

This was the landscape I carried into my thirties.


The Body I Built and the Body That Broke

By the time I entered the bodybuilding world in 2017 and 2018, I already had years of chronic under-eating, over-exercising, and nutrient gaps behind me. Bodybuilding did not create my issues. It amplified them.

I competed in four shows. People admired the discipline and the physique. Internally, my body was weakening. I was overtraining and undereating. By 2019, my immune system began to fail. I developed severe canker sores, sometimes twenty or more at once. I started noticing weight-loss resistance. Everything I had done in the past, was no longer working. On my thirty-fifth birthday, I got shingles. My energy crashed. My emotional bandwidth narrowed. My body was asking for rest, but I did not know how to slow down.

Dive deeper into my body building journey here:

Around this time, I was also navigating eating disorder recovery. Learning how to eat without panic or rigid control was emotionally exhausting even under ideal circumstances… but little did I know things were about to take a massive turn for the worst.


COVID, Sensory Loss, and the Unraveling of Appetite

After getting sick with the ‘vid late 2020, everything shifted again. I developed parosmia, a smell and taste distortion that made many foods taste rotten or chemical. Protein and cooked foods often tasted spoiled. Herbs smelled like artificial chemical. Eating became distressing and, at times, impossible.

My appetite dropped significantly. There were periods where my intake was very low, yet my weight continued to rise. This is not uncommon following illness or prolonged stress. The body often shifts into energy conservation, prioritizing survival overweight regulation.

Weight gain became another source of grief. Roughly thirty pounds over the next five years. I feel embarrassed and avoid photographs. I often worry about how others will perceive me.

If this experience resonates, it is important to say this clearly: your body is not betraying you. It is responding to stress, illness, and prolonged strain in the way bodies are designed to respond.


Why Women’s Bodies Adapt Instead of “Bounce Back”

When years of restriction, intense exercise, chronic stress, illness, hormonal shifts, and emotional trauma accumulate, the body often enters a protective state. Metabolism slows. Hormonal signaling shifts. Hunger cues become unreliable. Weight gain or resistance to weight loss can occur even during periods of low intake, because energy regulation is being driven by survival physiology rather than simple calorie balance.

This is not failure. It is physiology.

The calories-in, calories-out model does not account for thyroid suppression, nervous system activation, sleep disruption, pain, trauma, or metabolic adaptation. It reduces a complex biological system to arithmetic.

Women are not machines. We are adaptive systems built for survival. Sometimes resilience looks like holding onto energy when the body does not feel safe.


The Systems That Reinforce Shame

Despite this biological reality, we live in a culture that ties women’s value to discipline and appearance. When women gain weight, even under extreme circumstances, we blame ourselves before questioning the system.

Diet culture frames shrinking as virtue.

Toxic positivity encourages acceptance without context.

Industrial food environments differ radically from those our ancestors evolved in.

Medical systems often dismiss women’s pain and metabolic complexity.

Social media amplifies comparison and moralizes body size.

None of this is your fault. And all of it shapes your experience.

This is why understanding the science matters. This is why telling the truth matters. This is why sharing stories matters.


In the book, More Than a Body, Lindsay and Lexie Kite describe how women are taught to relate to themselves through constant self-monitoring. Instead of living inside our bodies, we learn to watch ourselves from the outside. We assess how we look, how we are perceived, and whether our bodies are acceptable in a given moment.

This constant self-surveillance does real harm. It pulls attention away from hunger, pain, fatigue, and intuition. It trains women to override bodily signals in favor of appearance management. And over time, it creates a split where the body is treated as a project to control rather than a system to understand or care for.

When you layer this kind of self-objectification on top of chronic stress, restriction, illness, and trauma, the result is not empowerment. It is disconnection. And disconnection makes it even harder to hear what the body needs when something is wrong.

Weight gain is not just a biological response. It becomes a moral verdict. And that is how women end up fighting bodies that are already struggling to keep them alive.

The Inheritance Ends Here

For a long time, I believed that breaking generational cycles only applied to mothers and daughters. I do not have children, so I assumed what I inherited would simply end with me, unchanged.

Brumberg’s work helped me see this differently.

What we inherit is not passed down only through parenting. It moves through tone, silence, and self-talk. It appears in how women speak about their bodies in front of others. It lives in the way shame is normalized.

I inherited a legacy of body shame. Even on the days when I still feel its weight, I am choosing not to repeat it.

For me, the inheritance ends with telling the truth about this journey and refusing to speak to my body with the same cruelty I absorbed growing up. It ends here.


Closing the Circle: Your Body Is Not Broken

I wish I could end this with a simple story of resolution. I cannot. I am still in the middle of this. I still grieve. I still struggle with eating and movement. I am still learning how to inhabit a body that feels unfamiliar.

But I know this: my body is not my enemy. She is not malfunctioning. She is adapting to a lifetime of stress, illness, restriction, and emotional weight.

If you are in a similar place, I hope this offers permission to stop fighting yourself and start understanding the patterns your body is following. Not because everything will suddenly improve, but because clarity is often the first form of compassion.

Your body is not betraying you. She is trying to keep you here.

And sometimes the most honest thing we can do is admit that we are still finding our way.


References

  1. Brumberg, J. J. (1997). The Body Project: An Intimate History of American Girls. Random House.
  2. Lassek, W. D., & Gaulin, S. J. C. (2011). Why Women Need Fat: How “Healthy” Food Makes Us Gain Excess Weight and the Surprising Solution to Losing It Forever. Hudson Street Press.
  3. Kite, L., & Kite, L. (2020). More Than a Body: Your Body Is an Instrument, Not an Ornament. Houghton Mifflin Harcourt.

Scientific and academic sources

  1. Lassek, W. D., & Gaulin, S. J. C. (2006). Changes in body fat distribution in relation to parity in American women. Evolution and Human Behavior, 27(3), 173–185.
  2. Lassek, W. D., & Gaulin, S. J. C. (2008). Waist–hip ratio and cognitive ability. Proceedings of the Royal Society B, 275(1644), 193–199.
  3. Dulloo, A. G., Jacquet, J., & Montani, J. P. (2015). Adaptive thermogenesis in human body-weight regulation. Obesity Reviews, 16(S1), 33–43.
  4. Fothergill, E., et al. (2016). Persistent metabolic adaptation after weight loss. Obesity, 24(8), 1612–1619.
  5. Kyle, U. G., et al. (2004). Body composition interpretation. American Journal of Clinical Nutrition, 79(6), 955–962.
  6. Simopoulos, A. P. (2016). Omega-6/omega-3 balance and obesity risk. Nutrients, 8(3), 128.

Trauma, stress, and nervous system context

  1. Sapolsky, R. M. (2004). Why Zebras Don’t Get Ulcers. Henry Holt and Company.
  2. Walker, P. (2013). Complex PTSD: From Surviving to Thriving. Azure Coyote Books.

The Dark Side of Manifestation and MLMs

✨Let’s talk Manifestation & MLMs✨

In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.

We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.

🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥

This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.

and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)

In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.

That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.

In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.

And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.


When Positive Thinking Becomes a Business Model

Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.

Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:

  • Failure isn’t about the structure of the business; it’s about your mindset.
  • Doubt is “negative energy” that will block your success.
  • Quitting is not just a business choice but a moral failing.

In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits

This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase

“Let go and let God. Let Him take over your life and run it. He knows how.”

While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.

Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.

That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.

Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.

More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.

I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”

Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.

My caption at the time: 🤮

🔥IGNITE YOUR VISION! 🔥
⚡Attended an event that changed my life. Showed me the massive vision of this company.
🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions.
🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!

Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.

Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.

This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.

More flashback images from my cult days….


The Psychological Toll

When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.

The outcomes are rarely empowering:

  • Blame and guilt when inevitable losses occur.
  • Anxiety from the demand to maintain “high vibrations.”
  • Suppression of doubt, lest skepticism be mistaken for weakness.
  • Financial harm disguised as personal failure.

In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.

As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.


Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix

A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.

The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.

This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.

And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.

It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.


🧠 Isagenix Programs & Their Psychological Impact

  • Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
  • IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
  • Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
  • Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩

🤮🐦‍🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦‍🔥 🤮

Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.

The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.

And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:

  • $150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
  • Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.

The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.

No wonder the comments are turned off.

Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.

My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.


Cultural Ecosystems That Enable MLMs


MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.

Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.

In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.


Beyond Magical Thinking

The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.

Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.

That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.


Coming Up: A Deeper Dive

Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.

Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

References/Suggested Reading

  • Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
  • Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
  • Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
  • FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
  • FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
  • Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
  • Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
  • Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
  • Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
  • Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)

Fit for TV: How Screens, Diet Culture, and Reality Shows Rewire Our Bodies and Minds

When Willpower Isn’t Enough: Media, Metabolism, and the Myth of Transformation

You’re listening to Taste Test Thursdays–a space for the deep dives, the passion projects, and the stories that didn’t quite fit the main course. Today, we’re hitting pause on the intense spiritual and political conversations we usually have to focus on something just as powerful: how technology shapes our bodies, minds, and behaviors. We’ll be unpacking a recent Netflix documentary that highlights research and concepts we’ve explored before, shining a light on the subtle ways screens and media program us and why it matters more than ever.

I have a confession: I watched The Biggest Loser. Yep. Cringe, right? Back in 2008, when I was just starting to seriously focus on personal training (I got my first certification in 2006 but really leaned in around 2008), this show was everywhere. It was intense, dramatic, and promised transformation—a visual fairy tale of sweat, willpower, and discipline.

Looking back now, it’s so painfully cringe, but I wasn’t alone. Millions of people were glued to the screens, absorbing what the show told us about health, fat loss, and success. And the new Netflix documentary Fit for TV doesn’t hold back. It exposes the extreme, sometimes illegal methods used to push contestants: caffeine pills given by Jillian Michaels, emotional manipulation, extreme exercise protocols, and food as a weapon. Watching it now, I can see how this programming shaped not just contestants, but an entire generation of viewers—including me.


Screens Aren’t Just Entertainment

Laura Dodsworth nails it in Free Your Mind:

“Television is relaxing, but it also is a source of direct and indirect propaganda. It shapes your perception of reality. What’s more, you’re more likely to be ‘programmed’ by the programming when you are relaxed.”

This is key. Television isn’t just a casual distraction. It teaches, it socializes, and it normalizes behavior. A study by Lowery & DeFleur (Milestones in Mass Communication Research, 1988) called TV a “major source of observational learning.” Millions of people aren’t just entertained—they’re learning what’s normal, acceptable, and desirable.

Dodsworth also warns:

“Screens do not show the world; they obscure. The television screen erects visual screens in our mind and constructs a fake reality that obscures the truth.”

And that’s exactly what reality diet shows did. They created a distorted narrative: extreme restriction and punishment equals success. If you just try harder, work longer, and push further, your body will cooperate. Except, biology doesn’t work like that.


The Metabolic Reality

Let’s dig into the science. The Netflix documentary Fit for TV references the infamous Biggest Loser study, which tracked contestants years after the show ended. Here’s what happened:

  • Contestants followed extreme protocols: ~1,200 calories a day, 90–120 minutes of intense daily exercise (sometimes up to 5–8 hours), and “Franken-foods” like fat-free cheese or energy drinks.
  • They lost massive amounts of weight on TV. Dramatic, visible transformations. Ratings gold.
  • Six years later, researchers checked back: most regained ~70% of the weight. But the real kicker? Their resting metabolic rate (RMR) was still burning 700 fewer calories per day than baseline—500 calories less than expected based on regained body weight.
  • In everyday terms? Imagine you used to burn 2,000 calories a day just by living. After extreme dieting, your body was burning only 1,300–1,500 calories a day, even though you weighed almost the same. That’s like your body suddenly deciding it needs to hold on to every calorie, making it much harder to lose weight—or even maintain it—no matter how “good” you eat or how much you exercise.

This is huge. It shows extreme dieting doesn’t just fail long-term; it fundamentally rewires your metabolism.

Why?

  • Leptin crash: The hormone that tells your brain you’re full plummeted during the show. After weight regain, leptin rebounded, but RMR didn’t. Normally, these rise and fall together—but the link was broken.
  • Loss of lean mass: Contestants lost ~25 pounds of muscle. Regaining some of it didn’t restore metabolic function.
  • Hormonal havoc: Chronic calorie deficits and overtraining disrupted thyroid, reproductive, and adrenal hormones. Weight loss resistance, missed periods, hair loss, and constant cold are all part of the aftermath.

Put bluntly: your body is not passive. Extreme dieting triggers survival mode, conserving energy, increasing hunger, and slowing metabolism.

Read more:


Personal Lessons: Living It

I know this from my own experience. Between May 2017 and October 2018, I competed in four bodybuilding competitions. I didn’t prioritize recovery or hormone balance, and I pushed my body way too hard. The metabolic consequences? Echoes of the Biggest Loser study:

  • Slowed metabolism after prep phases.
  • Hormonal swings that made maintaining progress harder.
  • Mental fatigue and burnout from extreme restriction and exercise.

Diet culture and TV had me convinced that suffering = transformation. But biology doesn’t care about your willpower. Extreme restriction is coercion, not empowerment.

Read more:


From Digital Screens to Unrealistic Bodies

This isn’t just a TV problem. The same mechanisms appear in social media fitness culture, or “fitspiration.” In a previous podcast and blog, From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time, we discussed the dangerous myth: hard work guarantees results.

Fitness influencers, trainers, and the “no excuses” culture sell the illusion that discipline alone equals success. Consistency and proper nutrition matter—but genetics set the foundation. Ignoring this truth fuels:

  • Unrealistic expectations: People blame themselves when they don’t achieve Instagram-worthy physiques.
  • Overtraining & injury: Chasing impossible ideals leads to chronic injuries and burnout.
  • Disordered eating & supplement abuse: Extreme diets, excessive protein, or PEDs are often used to push past natural limits.

The industry keeps genetics under wraps because the truth doesn’t sell. Expensive programs, supplement stacks, and influencer promises rely on people believing they can “buy” someone else’s results. Many extreme physiques are genetically gifted and often enhanced, yet presented as sheer willpower. The result? A culture of self-blame and impossible standards.


Fitspiration and Self-Objectification

The 2023 study in Computers in Human Behavior found that exposure to fitspiration content increases body dissatisfaction, especially among women who already struggle with self-image. Fitspo encourages the internalized gaze that John Berger described in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

One part of a woman is constantly judging her body; the other exists as a reflection of an ideal. Fitness becomes performative, not functional. Anxiety, depression, disordered eating, and self-objectification follow. Fitness culture no longer focuses on strength or health—it’s about performing an idealized body for an audience.


The Dangerous Pipeline: Fitspo to Porn Culture

This extends further. Fitspiration primes women to see themselves as objects, which feeds directly into broader sexualization. Porn culture and the sex industry reinforce the same dynamic: self-worth tied to appearance, desire, and external validation. Consider these stats:

  • Over 134,000 porn site visits per minute globally.
  • 88% of porn scenes contain physical aggression, 49% verbal aggression, with women overwhelmingly targeted (Bridges et al., 2010).
  • Most youth are exposed to pornography between ages 11–13 (Wright et al., 2021).
  • 91.5% of men and 60.2% of women report watching porn monthly (Solano, Eaton, & O’Leary, 2020).

Fitspiration teaches the same objectification: value is appearance-dependent. Social media and reality TV prime us to obsess over performance and image, extending beyond fitness into sexualization and body commodification.

Read more:

Netflix Documentary: The Dark Side

Fit for TV exposes just how far the show went:

  • Contestants were given illegal caffeine pills to keep energy up.
  • Trainers manipulated emotions for drama—heightened stress, shame, and competitiveness.
  • Food was weaponized—rationed, withheld, or turned into rewards/punishments.
  • Exercise protocols weren’t just intense—they were unsafe, designed to produce dramatic visuals for the camera.

The documentary also makes it clear: these methods weren’t isolated incidents. They were systemic, part of a machine that broadcasts propaganda as entertainment.


The Bigger Picture: Propaganda, Screens, and Social Conditioning

Dodsworth again:

“Watching TV encourages normative behavior.”

Shows like The Biggest Loser don’t just affect contestants—they socialize an audience. Millions of viewers internalize: “Success = willpower + suffering + restriction.” Social media amplifies this further, nudging us constantly toward behaviors dictated by advertisers, algorithms, and curated narratives.

George Orwell imagined a world of compulsory screens in 1984. We aren’t there yet—but screens still shape behavior, expectations, and self-perception.

The good news? Unlike Orwell’s telescreens, we can turn off our TVs. We can watch critically. We can question the values being sold to us. Dodsworth reminds us:

“Fortunately for us, we can turn off our television and we should.”


Breaking Free

Here’s the takeaway for me—and for anyone navigating diet culture and fitness media:

  1. Watch critically: Ask, “What is this really teaching me?”
  2. Respect biology: Your body fights extreme restriction—it’s not lazy or weak.
  3. Pause before you absorb: Screens are powerful teachers, but you have the final say.

The bigger question isn’t just “What should I eat?” or “How should I train?” It’s:

Who’s controlling the story my mind is telling me, and who benefits from it?

Reality shows like The Biggest Loser and even social media feeds are not neutral. They are propaganda machines—wrapped in entertainment, designed to manipulate perception, reward suffering, and sell ideals that are biologically unsafe.

I’ve lived some of those lessons firsthand. The scars aren’t just physical—they’re mental, hormonal, and metabolic. But the first step to freedom is seeing the screen for what it really is, turning it off, and reclaiming control over your body, mind, and reality.

Thank you for taking the time to read/listen!

🙏 Please help this podcast reach a larger audience in hope to edify & encourage others! To do so: leave a 5⭐️ review and send it to a friend! Thank you for listening! I’d love to hear from you, find me on Instagram!⁠⁠⁠ @taste0ftruth⁠⁠⁠ , @megan_mefit , ⁠⁠⁠ Pinterest! ⁠⁠ ⁠ Substack and on X! 

Until then, maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒

🆕🆕This collection includes books that have deeply influenced my thinking, challenged my assumptions, and shaped my content. ⁠Book Recommendations – Taste0ftruth Tuesdays

Move More, Eat Less? The Lie That Won’t Die

The Fatal Flaws of Calories In Calories Out and the Metabolism Model That Could Change Everything

Alright, let’s talk about the four most useless words in the history of weight loss advice: ‘Just eat less, move more.’ You’ve heard it, I’ve heard it, and if this phrase actually worked the way people think it does, we wouldn’t have skyrocketing rates of obesity, metabolic dysfunction, and entire industries built around yo-yo dieting. But here’s the kicker—it sounds logical. Simple math, right? Calories in, calories out. Except the human body is not a bank account; it’s a biological orchestra, and the way we process energy is more like a symphony than a spreadsheet.

We’ve already tackled the oversimplified calorie-counting dogma in our Science Dogma episode, and we’ve explored how perception alone—like believing a milkshake is ‘indulgent’—can literally alter our hormonal response. That’s not woo-woo, that’s science. But today, we’re going deeper. Because beyond the CICO model, beyond the calorie obsession, there’s a much bigger, messier, and more fascinating reality about metabolism, obesity, and why diet advice keeps failing people.

And I know what some of you might be thinking—‘But Megan, are you saying calories don’t matter?’ No. I’m saying they don’t tell the whole story. The way we eat, when we eat, why we eat, our hormones, stress levels, metabolic adaptations, even our past dieting history—all of it plays into how our body responds to food.

So as we close out Season 3 of Taste of Truth Tuesday, I want to leave you with something foundational. Not another diet trend. Not another oversimplified soundbite. But a real, nuanced conversation about what actually influences metabolism, weight loss, and why some of the most popular strategies—like keto, intermittent fasting, and calorie counting—work for some people but absolutely wreck others.

And here’s the disclaimer—I’m not an advocate for low-carb dieting in general, especially as someone who’s recovered from disordered eating. But my guest today? He eats low-carb and keto. And here’s what I respect—he’s not dogmatic about it. He understands that the real answer to health and weight loss isn’t found in any one-size-fits-all approach. It’s about bio-individuality.

So grab your coffee, take a deep breath, and get ready to rethink everything you thought you knew about metabolism. Let’s do this.


The calorie, as a unit of measurement, has a fascinating history that ties directly into the calories in, calories out (CICO) debate. While many assume the calorie has always been the standard for measuring food energy, its adoption in nutrition is relatively recent and shaped by shifts in scientific understanding, industry influence, and public health narratives.

The Origin of the Calorie

The concept of the calorie originated in physics, not nutrition. In the early 19th century, Nicolas Clément, a French chemist, introduced the term calorie as a measure of heat energy. By the late 1800s, scientists like Wilbur Olin Atwater adapted this concept to human metabolism, conducting bomb calorimeter experiments to determine how much energy food provided when burned. Atwater’s Physiological Fuel Values established the foundation for modern caloric values assigned to macronutrients (fat = 9 kcal/g, carbohydrates and protein = 4 kcal/g, alcohol = 7 kcal/g).

The Rise of Caloric Nutrition

By the early 20th century, calories became central to dietary guidelines, especially in public health efforts to address malnutrition. During both World Wars, governments used calorie counts to ration food efficiently. However, as food abundance grew, the focus shifted from ensuring sufficient calorie intake to preventing excess, paving the way for weight-focused dietary interventions.

CICO and the Simplification of Weight Loss

The calories in, calories out model became dominant in the mid-20th century, driven by research showing that weight loss or gain depended on energy balance. The First Law of Thermodynamics—energy cannot be created or destroyed, only transformed—was applied to human metabolism, reinforcing the idea that a calorie surplus leads to weight gain and a deficit to weight loss.

This framework became the foundation of mainstream diet advice, but it often overlooked complexities such as:

  • Hormonal influences (e.g., insulin, leptin, ghrelin)
  • Metabolic adaptation (how bodies adjust to calorie deficits)
  • The thermic effect of food (protein takes more energy to digest than fat or carbs)
  • Gut microbiome effects on calorie absorption
  • Psychological and behavioral aspects of eating

Criticism and the Evolution of the Debate

By the late 20th century, challenges to strict CICO thinking emerged. Researchers in endocrinology and metabolism, such as Dr. Robert Lustig and Dr. David Ludwig, highlighted that not all calories affect the body in the same way—insulin regulation, macronutrient composition, and food quality play crucial roles.

Low-carb and ketogenic diet advocates argued that carbohydrate restriction, not just calorie restriction, was key to weight management due to its impact on insulin and fat storage.

I personally think, it’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”

Where Are We Now?

Today, the calorie remains a useful measure, but the conversation has expanded beyond simple energy balance. Researchers acknowledge that while calories matter, factors like food quality, hormonal responses, and individual metabolic differences significantly impact how the body processes energy. The debate now leans toward a more nuanced view.


Now, let’s talk about why this matters.

Today, I’m joined by Adam Kosloff, an author and researcher who isn’t afraid to challenge conventional wisdom—especially when it comes to obesity and metabolism. A Substack post of his, A Righteous Assault on the Absolute Worst Idea in the History of Science, takes a sledgehammer to the dominant ‘calories in, calories out’ model, aka Move More, Eat Less? The Lie That Won’t Die, arguing that our understanding of fat storage is fundamentally broken. Instead, he presents a revolutionary new framework—the Farmer Model—that redefines how we think about metabolism, obesity, and weight loss.

For years, the dominant narrative around weight loss has been depressingly simple: “move more, eat less.” This slogan has been drilled into us by dietitians, doctors, and fitness gurus as if it were an unshakable law of physics. But if it were that simple, why has metabolic disease skyrocketed despite more people tracking their calories and increasing exercise?

Adam challenges the traditional CICO (calories in, calories out) model, not just by saying it’s wrong, but by arguing it is catastrophically misleading. His Farmer Model reframes obesity and metabolic dysfunction as a landscape issue rather than a simple calorie balance equation.

Think of your metabolism like farmland. The most obvious disruptor might be “acid rain”—high-carb, sweet, ultra-processed foods that erode the topsoil, flood the land, and cause metabolic damage (fat storage, inflammation, insulin spikes). But not all disruptions look like a storm.

Sometimes, the changes are more insidious. Maybe those daily lattes weren’t a flood but a subtle shift in the terrain, like over-fertilizing a field. Too much of a good thing, whether dairy proteins or artificial sweeteners, can nudge the metabolic landscape in a way that leads to dysfunction over time.

And here’s the kicker: It’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”

Adam’s latest Substack post, 10 Smackdowns That Lay Waste to CICO, was an absolute banger. The line “Gaze upon these arguments, ye mighty gym bros, and despair…” had me cackling. But beyond the sass, the research was rock solid. In our conversation, we break down some of the most devastating smackdowns against CICO and discuss which ones tend to make the most die-hard calorie counters short-circuit.

The takeaway? The “move more, eat less” doctrine is outdated and incomplete. It’s time for a more sophisticated conversation about metabolism that acknowledges the complexity of the human body rather than reducing it to a basic math equation.

LINKS

Science or Stagnation? The Risk of Unquestioned Paradigms – The first episode we challenged calories in, calories out (CICO) & mention Germ theory vs Terrain theory

The Farmer vs. The Banker

10 Smackdowns that lay waste to CICO

3 Times I Gained Weight on Keto

Gary Taubes Substack articles

Emotional Hijacks & Nutritional Hacks: Unveiling the🧠Amygdala’s Secrets ⁠

The Dissolution of the Nutrition Science Initiative

Obesity and Starvation Found Together

The Influence of Religious Movements on Nutrition

Why Challenging Beliefs Feels Like a Personal Attack—And Why It Shouldn’t

The Biggest Loser Study-The metabolic consequences of extreme dieting & the weight gain rebound effect

From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time

Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.

These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.

The Evolution of Body Image: From Calorie Counting to the Cult of Fitness

Our cultural obsession with body modification isn’t new—it’s just evolved.

In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:

“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”

For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.

So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.

The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.

15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.

Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.

By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”

The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong

But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic (Pei et al., 2020).

This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.

Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.

How Genetics Impact Strength and Muscle Development

  1. Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
    • People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
    • Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
  2. Myostatin: The Genetic “Muscle Growth Brake”
    • Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
    • People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
  3. Testosterone and Hormonal Variability
    • Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
    • Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
    • Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids) (Kraemer et al., 1998).
  4. Bone Structure and Muscle Insertions: The Aesthetic Factor
    • Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
    • Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
    • Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).

The Dangerous Myth of “Hard Work = Guaranteed Results”

Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.

This myth leads to:

  • Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
  • Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
  • Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.

The Industry’s Selective Silence on Genetics

Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:

  • Expensive training programs promising “X body in X weeks.”
  • Supplement stacks claiming to “maximize muscle growth.”
  • The illusion that buying a program from a shredded influencer will make you look like them.

Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.

After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.

Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.

Fitspiration: The Reinvention of Beauty Standards

A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.

But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.

Fitspiration and Self-Objectification: The Internalized Gaze

Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.

John Berger describes this process perfectly in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.

And the consequences are severe:

  • Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
  • Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
  • The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.

In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.

By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.

The Connection Between Fitspiration, Porn Culture, and Self-Objectification

The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:

  • The top three porn sites receive a combined 134,491 visits per minute.
  • Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
  • Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
  • A 2020 study found that 91.5% of men and 60.2% of women had watched porn in the past month (Solano, Eaton, & O’Leary, 2020).

How This Connects to Fitspiration and Porn Culture

At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.

  1. Both fitspiration and porn culture promote self-objectification.
    Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.

Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.

Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.

  1. Both industries capitalize on the illusion of empowerment.
    One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
  • Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
  • The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).

The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.

  1. The rise of OnlyFans and the blending of fitness and sex work.
    Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
  • Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
  • The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
  • Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.

This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem (Boursier et al., 2020).

The Psychological Toll: What Happens When Women Internalize These Messages?

Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:

  • Perform worse on cognitive tasks (Fredrickson et al., 1998).
  • Experience greater body shame and anxiety (Moradi & Huang, 2008).
  • Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).

And this has real-world consequences. Women who internalize self-objectification are more likely to experience:

  • Higher rates of depression and anxiety
  • Greater susceptibility to eating disorders
  • Lower confidence in their physical abilities

Reframing the Narrative: What’s the Alternative?

Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.

  • Strength training should be about what your body can do, not how it looks.
  • Health and fitness should prioritize function over pain.
  • Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
  • Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.

Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.

I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.

The Real Story Behind Nutrition Research: Unpacking ‘Statistical Significance’

What You Need to Know About Risk and Bias

If you’ve ever been confused by conflicting diet headlines, you’re not alone! Nutrition research aims to help us understand how different foods impact our health, but the process isn’t always straightforward. From small sample sizes to biases and misinterpreted data, the field is full of challenges that can lead to mixed messages. Today, we’re breaking down the complex world of nutrition research, unpacking what it really tells us, what it doesn’t, and how we can read between the lines to make sense of it all.

This is a complex topic, especially when it comes to understanding terms like absolute and relative risk, which can often be confusing without a visual, so be sure to scroll along as you listen!

Let’s dive in!

I recently sat down with Jacqui, a passionate advocate for empowering women to understand and support their bodies at every life stage. Our conversation was deeply insightful, particularly as Jacqui highlighted the importance of critically assessing nutrition research, an area she’s worked in for years. From her early love for nutrition labels to her background in bio-nutritional statistics and clinical trials, Jacqui’s journey has led her to focus on prenatal research and nutrition that fosters development.

Throughout our interview, Jacqui stressed the need for a more nuanced approach when it comes to nutrition science, pointing out how certain research methodologies and common misinterpretations can lead us astray.


1. The Pitfalls of Food Frequency Questionnaires (FFQs)

One of Jacqui’s key points was the reliability—or lack thereof—of Food Frequency Questionnaires (FFQs), a tool frequently used to assess dietary habits. FFQs often rely on participants’ memory, which can be imprecise and subjective.

Jacqui shared her firsthand experience collecting FFQ data and witnessing how confused participants often were when asked to recall what they ate. This variability in data collection can significantly impact the accuracy of nutritional studies, making it difficult to draw reliable conclusions about diet and health.

FFQs, though commonly used in research, often do not capture the full complexity of individual diets. This leads to inaccuracies in studies that can misguide dietary guidelines and public health advice. Jacqui emphasized that this is a critical issue because it directly affects how we understand nutrition and the effectiveness of dietary recommendations.


2. Understanding Relative Risk vs. Absolute Risk in Nutrition Headlines

Nutrition studies often grab attention with sensational headlines, particularly when they report relative risks. Jacqui explained how a “33% increase in risk” can sound alarming, but in many cases, it doesn’t reflect the real picture. The key issue here is the difference between relative risk and absolute risk.

  • Relative risk refers to the increased risk of a particular outcome in one group compared to another. While this sounds important, it can be misleading without context. For example, a small increase in relative risk might not translate to a significant increase in your actual chance of experiencing that outcome.
  • Absolute risk, on the other hand, tells us the actual probability of an event happening.

Jacqui stressed the importance of recognizing this distinction when reading nutrition headlines.

A 33% increase in relative risk might sound alarming, but when we examine the absolute risk, the actual impact could be much less significant. Understanding this distinction helps consumers interpret research with greater accuracy, preventing them from falling for misleading headlines.

Review Jacqui post here to learn more!


3. The Problem with ‘Statistically Significant’ Results

The term “statistically significant” often sounds impressive, but Jacqui warned that it’s not always a reliable indicator of a meaningful finding. In nutritional research, a statistically significant result means that the data supports a specific conclusion beyond what could be expected by chance. However, Jacqui compared this to winning a small lottery: just because the result is statistically significant doesn’t necessarily mean it’s practically important.

In many cases, results that are statistically significant may not have a meaningful or clinically significant impact on real-world outcomes. For example, a study might show a statistically significant difference in health markers between two groups, but the actual difference might be so small that it doesn’t matter in terms of improving health.

When encountering results labeled as statistically significant, Jacqui advised readers to take a step back and ask: Is this result meaningful in the real world, or is it just a statistical fluke?


4. Why Nutritional Research Seems Contradictory

Another fascinating part of our conversation focused on the reasons why nutritional research can often feel contradictory. Jacqui pointed out that factors like small sample sizes, observational study designs, and various biases can skew the outcomes of studies. These variables contribute to conflicting opinions and conclusions in the field of nutrition.

Moreover, biases—whether financial or ideological—can shape the results of studies and the way findings are interpreted. For instance, when a study is funded by a food company, the results might be more favorable toward the products of that company, consciously or unconsciously.

Jacqui encouraged listeners to develop a critical eye when reading nutrition studies. Instead of accepting conclusions at face value, she suggested asking questions like: What’s the sample size? Who funded the study? What biases could influence the results?


5. How to Approach Nutrition Research as an Informed Consumer

So, how should we navigate the sea of nutrition research to make informed decisions about our food? Jacqui’s advice is simple yet powerful: approach nutrition research with a critical mindset.

Here’s how to do it:

  • Look beyond the headlines: Understand the difference between relative and absolute risk and question whether the findings are clinically significant.
  • Question study design: Be wary of studies with small sample sizes or those that rely on self-reported data, like FFQs. Also, consider the biases that may influence results.
  • Seek balanced perspectives: Look for research that examines multiple viewpoints and is not influenced by financial or ideological pressures.

Jacqui’s passion for empowering women through nutrition, particularly prenatal research, shines through in her work. By shedding light on the limitations and complexities of nutrition research, she offers us a much-needed roadmap to make informed decisions about our health. Whether you’re navigating the confusion of wellness trends or simply trying to understand what’s truly healthy, Jacqui’s insights can help us all approach nutrition with more clarity and skepticism.


Want more insights from Jacqui? Follow her on Instagram, where she shares practical advice and challenges the latest trends in wellness.

Learn more about Jacqui

Work with Jacqui: https://www.wellnesswithjacqui.co.za/contact 

The lazy cookbook https://www.wellnesswithjacqui.co.za/product-page/the-lazy-cookbook

Women’s health course: https://cominghometoyourself.thinkific.com/courses/coming-home-to-yourself

Stay curious, embrace skepticism, and keep tuning in!

Untangling the Threads of Chronic Pain, Trauma, and Healing

How Emotional Trauma Contributes to Chronic Pain

If you had asked me a year ago why my body hurt so much—why my hips ached, my calves tightened with every step, or why even walking on the treadmill felt like a chore—I would have said it was from overtraining or poor posture. What I couldn’t articulate then was that my pain wasn’t just physical. It was a complex dance involving my nervous system, my fascia, and my body’s attempt to protect itself after years of unresolved trauma.

Our nervous system plays a fundamental role in chronic pain. When we experience physical or emotional trauma, our body reacts by creating a heightened state of alertness. Over time, these experiences are encoded in the nervous system as neurotags—clusters of physical, emotional, and cognitive memories that influence how we react to stress and pain. Chronic pain, I’ve learned, is often an echo of this activation. It’s not just about tight muscles or structural imbalances—it’s a survival mechanism trying to make sense of and respond to past trauma.

This is the story of how I’ve started to untangle it all, and how chronic pain, emotional wounds, and trauma are all intricately tied together in ways I never imagined.

The Connection Between Chronic Pain and Trauma

For years, I treated my body like a machine. During my bodybuilding days, I pushed through discomfort, ignored signs of overtraining, and celebrated soreness as a badge of honor. But what I didn’t understand then was how my nervous system was quietly keeping score.

Chronic pain, I’ve learned, isn’t just about tight muscles or structural imbalances—it’s a survival strategy. When we experience trauma, whether from overtraining, stress, or emotional wounds, our nervous system can get stuck in a heightened state of alertness. It’s like a smoke alarm that keeps going off, long after the fire has been extinguished.

Fascia, the connective tissue that surrounds every muscle and organ in our body, plays a fascinating role in this process. Fascia isn’t just structural—it’s sensory. It’s packed with nerve endings that communicate directly with the brain. When the body perceives danger (even subconsciously), the fascia can tighten, creating patterns of tension that mirror emotional or physical trauma. In my case, that tension showed up in my psoas muscles, my calves, and my lower back—all areas associated with safety and movement.

The more I explored these connections, the more I began to see that pain wasn’t random—it was a message from my body. And it was asking me to listen.


The Power of Neurotags: How Pain and Trauma Intersect

One of the most eye-opening concepts I’ve come across in my journey is the idea of neurotags—a term used to describe the brain’s way of organizing and processing sensory, emotional, and cognitive information. Neurotags are like maps of experiences that are built over time, creating an interconnected network of physical sensations, emotions, and thoughts that work together to form a response to stimuli.

Here’s the kicker: Chronic pain is often stored in these neurotags. When trauma occurs—whether physical, emotional, or psychological—it gets encoded in the nervous system as a pattern. These patterns are not just about the physical experience of pain, but also the emotions and thoughts tied to that experience.

When trauma is stored in the nervous system, it doesn’t just affect how we feel physically; it affects our entire emotional and cognitive landscape. For example, someone who has experienced physical trauma may also experience emotional flashbacks or cognitive distortions that are linked to that experience. These flashbacks are like sudden replays of past trauma, but they don’t just exist in the mind—they can show up physically in the body.


Neurotags, Emotional Flashbacks, and Chronic Pain

Think about it this way: When we experience a traumatic event, our nervous system reacts by encoding that event into a neurotag. This neurotag includes not only the physical sensations (like tightness, pain, or discomfort), but also the emotions (fear, anger, sadness) and cognitive patterns (thoughts like “I am unsafe” or “I am weak”).

Emotional flashbacks happen when the brain reactivates these neurotags, causing the body to respond as if the trauma is happening again. This is why someone with chronic pain may experience intense emotions that seem disproportionate to the physical sensations they’re feeling. The pain can trigger a flashback—a sudden, overwhelming re-experience of trauma that isn’t just mental but is felt deeply in the body.

In my case, the tension I experienced in my hips and lower back was a reflection of both the physical trauma of overtraining and the emotional trauma I had internalized from years of pushing myself too hard and ignoring my body’s signals. When my nervous system encountered stress, it activated these neurotags, making the tension and pain feel more intense and more pervasive. The more I resisted this pain or ignored the emotional connection to it, the worse it became.


How I’m Healing: Creating New Neurotags and Engaging the Vagus Nerve

Understanding neurotags has been revolutionary in how I approach my healing process. The key to healing, I’ve learned, is not simply “fixing” the physical pain but reprogramming the neurotags. This involves creating new patterns that support healing, safety, and relaxation.

One powerful way I’m rewiring my nervous system is by engaging the vagus nerve, the longest cranial nerve that plays a critical role in regulating the parasympathetic nervous system. The vagus nerve is like the body’s “brakes,” helping to turn off the fight-or-flight response and return the body to a state of calm. When activated, it encourages relaxation, emotional regulation, and recovery—exactly what my body needs as I untangle the tension stored in my fascia and nervous system.

Here’s how I’m starting to rewire my system:

Reconnecting with Joyful Movement:
I’ve reintroduced activities that make me feel alive, like walking in the garden or playing with my pets. These moments remind me that movement isn’t just about strength—it’s about freedom. By incorporating joyful, non-stressful activities, I’m helping to reinforce new neurotags that associate movement with pleasure and ease.

Reclaiming Safety Through Movement:
Instead of high-intensity workouts, I’ve shifted to gentle, functional exercises that strengthen my core and glutes while supporting my nervous system. Slow, mindful movements like glute bridges, bird dogs, and pelvic tilts have become my new best friends. These exercises not only build strength but signal to my nervous system that it’s safe to move.

Releasing Fascia with Love:
I’ve embraced somatic practices like gentle rocking, diaphragmatic breathing, and fascia-focused stretches to help release tension. These practices aren’t just physical—they’re a way of telling my body, “You’re safe now.” They help reprogram the neurotags associated with stress and trauma by sending a message of relaxation and calm.

Vagus Nerve Activation:
To support my nervous system’s recovery, I’ve incorporated practices that stimulate the vagus nerve, such as slow, deep belly breathing and humming. Breathing deeply into my diaphragm (focusing on long exhales) has been especially helpful in calming my body and signaling to my nervous system that it’s okay to relax. By consciously engaging my vagus nerve, I’m helping shift from the fight-or-flight response into a restorative state.

Rewriting Emotional Patterns:
Rewiring my nervous system also means rewriting my emotional patterns. This involves acknowledging the emotional flashbacks that arise when pain triggers old neurotags and consciously choosing to respond with compassion and self-care. Instead of reacting with fear or frustration, I’m learning to pause, breathe, and remind myself that I’m safe now.

What Chronic Pain Has Taught Me

Chronic pain has been a tough teacher, but it’s taught me lessons I wouldn’t trade for anything:

  • Your body is always on your side. Pain is a signal, not a punishment.
  • Healing isn’t linear. Some days, progress looks like resting instead of pushing.
  • Movement is medicine, but only when done with intention and love.

I share this journey because I know I’m not alone. So many of us carry the weight of trauma—both emotional and physical—in our bodies. And while the road to healing isn’t easy, it’s worth it.

If you’re navigating chronic pain, I want you to know this: Your body isn’t broken, and you don’t have to fight it. With the right tools, patience, and self-compassion, you can create safety, release tension, and rediscover the joy of movement.

I’m still on this journey, and I’d love to hear about yours. What has chronic pain taught you? How are you learning to trust your body again? Let’s keep this conversation going—because healing happens when we feel safe enough to share.

Beyond the Before-and-After: The Truth About Social Media and Body Image

🎙️ Welcome back to Taste of Truth Tuesdays! This week, we’re diving deep into the fascinating and impactful world of body image and social media, guided by two incredible guests who bring evidence-based insights and a passion for accessibility in mental health research.

🧠 First, let me introduce Dr. Hannah Jarman, Ph.D., a trailblazer in psychology whose work sheds light on how we perceive ourselves in the digital age. Alongside her is the brilliant Ms. Claudia Liu, a Ph.D. candidate whose research explores the intersection of social media and body image. These two share a common mission: making complex research not just understandable but applicable in everyday life

Body image—it’s a term we hear often, but what does it really mean? At its core, body image is your perceptions, beliefs, feelings, thoughts, and actions related to your physical appearance. Think of it as your personal relationship with your body. Sounds simple, but in a world shaped by curated social media feeds and fitspiration photos, it’s anything but.

To ground our discussion, we’ll be exploring the four components of body image, starting with Perceptual Body Image—how you see yourself. Here’s the catch: the way you see your body often doesn’t match reality. It’s a perception distorted by negative self-talk and societal pressures. But awareness is the first step. Interrupting that loop of negative talk can help shift your perception toward something healthier.

Next, there’s Affective Body Image, which reflects how you feel about your body—your likes and dislikes. These feelings are deeply influenced by the media we consume, from TV and movies to social media trends like “fitspiration.” Here’s the thing: hating your body is not a prerequisite for change. Dissatisfaction and acceptance can coexist. Making intentional choices about what media you engage with can profoundly impact how you feel about yourself.

Then we have Cognitive Body Image, or the thoughts and beliefs you hold about your body. Ever heard someone say, “I’ll be happy when I hit my goal weight”? It’s a dangerous trap because happiness isn’t tied to a number on the scale. Chasing an external solution for an internal problem often leads to harmful patterns and a cycle of discontent.

2018: My leanest physique post-bodybuilding competitions. I sat here feeling self-conscious, convinced I looked ‘fat.’ It’s wild to look back and realize how much my mind distorted my reality.

When I look back at photos of myself at my leanest—whether it was during my bodybuilding competitions or soon after—I remember how uncomfortable I felt in my body even then. This always reminds me that body image isn’t actually about how your body looks; it’s about your relationship with your body and, ultimately, with yourself.

Finally, Behavioral Body Image—the actions we take based on our perceptions, feelings, and beliefs. When someone struggles with negative body image, they might engage in destructive behaviors like over-exercising, disordered eating, or social withdrawal.

Today, we’ll unpack these components with Dr. Jarman and Ms. Liu and dive into their groundbreaking research on the impact of social media and fitspiration on our body image. We’ll also share actionable tips to help you reshape your relationship with your body and your digital environment.

Get ready for an enlightening and empowering conversation. Let’s go!


Dr. Hannah Jarman, a research fellow at Deakin University in Melbourne, Australia, who specializes in body image, eating disorders, and the influence of media. Dr. Jarman’s interest in this field began when a young child in her life, around 5 or 6 years old, started expressing distress about her body, saying things like “I’m fat, I need to lose weight.” This was concerning not only because of the child’s age, but also because her family had a history of eating disorders. Recognizing the red flags, Dr. Jarman sought advice from a lecturer specializing in body image, which sparked her passion for research and intervention.

This led to her work on body image interventions in schools and later, a PhD on the impact of social media on adolescent body image and well-being. Dr. Jarman’s work continues to explore the critical intersection between media influence and body dissatisfaction, aiming to identify predictors and create effective prevention strategies for eating disorders.

Claudia, a final-year PhD candidate in Psychology at Melbourne University. Claudia’s research focuses on disordered eating, body image, and digital health—an emerging area in the field. Her passion for this work stems from her own personal experiences with disordered eating and negative body image during her younger years. Growing up in Southeast Asia, where thin ideals were heavily glorified, Claudia internalized these societal pressures, which led to unhealthy behaviors. Fortunately, she overcame these challenges, and this journey inspired her to pursue a PhD, hoping her research can provide insights and support for others facing similar struggles.

I’ve also seen in the data that children as young as 5 are struggling with negative body image, and I can really relate to Claudia’s experience. I, too, have struggled with disordered eating. I’ve enrolled in eating disorder therapy and have been given some of the most extreme programs, like having to eat the same meal plan six times a day for 12 weeks. The strictness of it led to binges, and it was clear that something wasn’t working.

Thank you to all the researchers out there, because while I don’t have a PhD, I did pursue a psychology certification as part of my continuing education for personal trainers. The more I worked with clients, the more I realized the connection between psychology and nutrition. Many of my clients came to me wanting to “lose weight”, but before we could even start thinking about that, we had to address underlying issues like under-eating, yo-yo dieting, and inconsistency. I had to teach them that they had to earn their right to diet, which was a difficult but crucial concept to stress. That’s when I knew I needed to learn more about psychology—it wasn’t just about the physical aspect but the mental and emotional work that had to come first.

Dr. Jarman adds, it’s so ingrained in our society, these ideals and these pressures and dieting. If you think about the people around you, how many—probably the majority, particularly of females, but also a lot of males—struggle with these issues and have unhealthy relationships with food or exercise or whatever it may be. These perfect ideals are supposedly so easy, and they should all be achieving them. But that’s absolutely right.

Men do have the pressure as well, like this big masculine look or the negative term of ‘dad bod.’ Men are also getting objectified or judged. So much of what the fitness industry sells is a psy-op. They’re just trying to sell you the idea that you can control this. It’s like in the religious world, where we have something called the prosperity gospel—‘If you do this, you’ll get God’s blessing.’ Diet culture plays the same tune: ‘If you do this, you’ll get that.’ It’s a deep psychological hook, tapping into our need for control. This need triggers dopamine, which reinforces these behaviors. Whether it’s following rigid fitness plans or religious dogma, it’s the dopamine hit that keeps us hooked. I appreciate you guys getting on here.

A little bit off-mic, season 2 was exploring breaking free from diet culture, body-neutral fitness, and focusing on performance-based goals. While you might see some changes in aesthetics, that’s just a bonus. The real focus is on getting stronger, improving blood markers, or simply walking every day. I’ve learned as a personal trainer that even when clients achieve their weight loss goals, it doesn’t always lead to a better body image or happiness. So, what is body appreciation, and why is it so crucial for mental well-being?

Body Appreciation

Claudia: “Yeah, I can take that one. So, body appreciation is basically a key or core positive body image concept that involves recognizing, valuing, and respecting the body for its functional capacity and its health, rather than how it looks. I know you mentioned that earlier on. So, it’s really about shifting the focus away from aesthetics and towards its functional capacity and functionality. Over the past 10 years, there’s been a surge in research showing that greater body appreciation is associated with a number of psychological outcomes—such as improved self-esteem, better quality of life, and overall emotional and physical well-being. Studies also show that body appreciation encourages people to adopt healthier, more flexible eating patterns, like intuitive eating. For these reasons, it’s been proposed as a potential protective factor against issues like body dissatisfaction, symptoms of disordered eating, and building resilience against societal pressures to fit unrealistic beauty standards. So, that’s kind of my interpretation of body appreciation and why it’s so important.”

Dr. Jarman: “I guess just adding to that briefly as well, I think the focus really is understanding that our bodies are wonderful. They do so much for us, and we get so caught up in how they look and the expectations in that area, that we forget how lucky we are to have a functioning body. OK, maybe you don’t like your arms or think they’re flabby, but you can hug your child or do all these incredible things that we just get so caught up in and forget. It’s about being able to take a step back and really think about and appreciate and value those things.”

You: “And also, I think body appreciation can go a level deeper for those who might be disabled or have lost certain abilities—maybe weren’t born with them, but have lost the ability to move in certain ways. That can be really difficult, because… But you can still find ways to appreciate the small things, like the sun on your skin. Or, maybe you can’t walk or hug your child like you once could, but there are still ways to appreciate the vessel that you dwell in, and that helps you interact with the world. That’s why I like body appreciation. It strips away a lot of those pressures and ideal body standards. And I think for fitness, it really… I don’t know what happened, if it’s always been poison, but wellness culture became so focused on looks. I was raised in the ‘90s—Jessica Simpson was considered fat. That slim, hair-thin ideal was pushed. And now, I’m almost 40—just crazy, that’s what I was raised with. The low-rise jeans…”

Hannah: “They’re back now, maybe just in Australia, but they’re back!”

You: “No, no thanks!” (laughter)


How Social Media Shapes Body Image and Eating Behaviors: Understanding Its Impact on Mental Health and Well-Being

Social media has become a double-edged sword in terms of its influence on our body image and eating behaviors, especially among young women. Dr. Hannah Jarman, a research expert in the field, sheds light on the complexities of this issue, drawing from the latest findings in the field.

Research consistently shows that social media tends to worsen our body image. It often leads to comparisons, where we measure ourselves against the seemingly “perfect” lives and bodies of others. This sense of inadequacy can drive us to want to change our appearance, often through unhealthy means, believing that losing weight or attaining a certain body ideal will bring happiness.

Dr. Jarman explains that while time spent online used to be the primary focus of research, recent studies have shown that the content we engage with plays a more significant role in shaping our mental health. Specifically, appearance-focused content—such as photo edits, filters, and comparison-driven posts—are more harmful than we might realize.

Interestingly, content that is perceived as “inspirational” can also contribute to this negative cycle. Instead of motivating positive behaviors, it can lead to feelings of pressure and shame, pushing individuals further away from the very practices meant to improve their well-being. Instead of encouraging exercise or body appreciation, these idealized portrayals often result in a sense of failure, making it harder to engage in self-care.

So, what can we do to become more aware of the impact social media has on our mental well-being? Dr. Jarman suggests that the first step is reflection. Being mindful of what we follow and consume online is essential. Are the accounts and content we engage with making us feel better or worse about ourselves? By being selective in our media consumption and actively avoiding harmful content, we can better protect our body image and mental health from the negative influences of social media.

Taking Control: How to Curate Your Social Media Feed for Better Body Image and Mental Health

While social media algorithms have a strong influence over the content we see, Dr. Jarman emphasizes that we do have some control over our feeds. The key lies in curating what we consume. If you find yourself comparing or feeling bad about your body after viewing certain content, it’s time to take action. Don’t hesitate to unfollow, hide, or block accounts that negatively affect your mental well-being. Instead, fill your feed with content that lifts you up—whether that’s accounts that make you laugh, reflect your hobbies, or celebrate your personal interests.

Another vital tool in reducing the harm of social media is social media literacy. Dr. Jarman encourages us to critically evaluate what we see: Who is posting this content, and why? Are they promoting a product or idea, and how realistic is what’s being presented? Developing these critical skills can help you navigate the often-misleading nature of social media, empowering you to consume content that truly adds value to your life, rather than contributing to unrealistic standards and comparisons.

By being intentional about what we engage with, we can protect ourselves from the detrimental effects of social media on body image and mental health.

Mindfulness in Social Media Consumption: A Personal Approach to Authenticity

Mindfulness is key when engaging with social media. As Dr. Jarman mentioned, it’s not just about the time we spend online, but how we feel when interacting with certain content. When consuming posts, take a moment to check in with yourself: How do you feel after reading this? Does it leave you feeling inspired, or does it trigger negative comparisons? Recognizing your emotional response is an essential step toward curating a healthier online experience.

Personally, I’ve chosen to operate from a place of transparency. I don’t monetize my content, push affiliate links, or promote products for profit. For me, it’s not about selling anything; it’s about sharing information and offering genuine value. I even make my strength training guide available for free to anyone who asks. Why? Because I want to be seen as an expert, but also as a normal, imperfect human. It’s about finding the balance between encouraging people to be open with their own journeys while demonstrating that vulnerability and authenticity are part of what makes us all human.

Dr. Hannah Jarman emphasizes that while fitspiration content can appear motivating, it may unintentionally harm individuals by focusing on unattainable ideals. She notes that before-and-after images, for instance, can imply that the person in the “before” image is unworthy, while the “after” version suddenly seems perfect. Instead, she suggests shifting the focus to how individuals feel, highlighting personal performance or other non-aesthetic milestones.

In response, I throughout the suggestion of fitness coaches adding cover photos to before-and-after images, which could serve as a “trigger warning” for those scrolling through. This small change could offer viewers the opportunity to engage more thoughtfully, especially if they have a tendency to be triggered by such comparisons.

Dr. Jarman agrees, emphasizing the importance of showcasing the entire journey—ups, downs, and all. She advocates for content that highlights authenticity, as it’s often a longer, non-linear process. By focusing on emotional growth, feelings of self-worth, and overall well-being, the goal shifts away from just numbers and aesthetics, promoting healthier perspectives on body image and wellness.


Claudia shares her personal journey with body image and disordered eating, revealing how following fitness influencers who idealized a specific body type negatively impacted her mental health. She explains how curating her social media feed by unfollowing these influencers and instead following those who emphasize strength and science-based training was transformative. This shift helped her focus on performance and appreciation for her body rather than aesthetics or calorie-burning, leading to a healthier and more sustainable approach to fitness and nutrition.

To wrap up, Dr. Hannah highlights the importance of accessible information and shares a resource for listeners: their social media accounts on Instagram and TikTok, The Well-Being Doctors (@the.well.being.doctors), which focus on making research on wellness and mental health easy to understand and implement. She encourages listeners to follow their content for practical tips and evidence-based guidance.

✨Let’s anchor in this transformative message: Your body is an instrument, not an ornament. Positive body image isn’t believing your body looks good; it’s knowing your body is good, regardless of how it looks. This quote from More Than a Body beautifully captures the essence of what we’ve explored today.

💡 The fitness industry often sets standards based on bodybuilding gurus and extreme aesthetics—standards appraised by critical judges or an audience that values visual perfection. But let’s be honest: the behind-the-scenes reality of preparing for these aesthetic ideals often includes extreme measures—severe dehydration, malnutrition, laxative and stimulant abuse, and emergency-level exhaustion. No legitimate doctor would ever recommend these tactics for health. They’re the opposite of health-promoting.

💪 Instead, let’s focus on experience and benefit, not being ornaments to be admired. Metabolic health, strength, and stamina are far more meaningful indicators of well-being than achieving a “perfect” appearance. When we prioritize function over aesthetics, we open the door to a new, more effective, and empowering way to experience health and fitness.

🚨 At first, the idea of letting go of weight goals or aesthetic ideals might feel like giving up on your body or your health. But the reality is, letting go of these pressures frees you to reconnect with your body in a way that truly serves you.

🌟 Your body is how you live, love, and experience the world. It’s the way you savor delicious food, dance to your favorite songs, feel the rain on your skin, and embrace the people you love. By focusing on what your body can do rather than how it looks, you can deepen your relationship with it and rediscover what health and fitness really mean for you.

🎙️ So, let’s commit to shifting our focus. Set goals rooted in function, experience, and well-being—not in unrealistic aesthetic ideals. Because when you change the way you think about your body, you’ll find the freedom to live more fully in it.

LINKS

How to AVOID bad fitness advice

Navigating the Sea of Experts

In today’s digital age, it seems like everyone on social media is an “expert” in health, fitness, and nutrition. With so many voices claiming to have the answers, how can you tell what’s actually beneficial, what’s mediocre, and what might harm your progress? Let’s break it down and help you navigate this complex landscape.

Credentials Matter—But Don’t Get Fooled

While it’s important to consider credentials, they don’t guarantee good advice. Registered Dietitians, Certified Nutritionists, and certifications from organizations like ISSA, ACE, NASM, NCSF, AFFA, ACSM, NETA, and more can show that someone has taken the time to learn. However, even those with certifications can spread misinformation. We’ve seen firsthand how regulatory agencies can be captured by outside interests and how lobbying can influence what gets taught.

If you’re considering working with a coach or trainer, don’t hesitate to ask about their credentials. Slide into their DMs or ask in person: What do those letters behind your name mean?

Educated Recommendations: The “Why” and “How”

Your coach or mentor should have a clear understanding of the “WHY” and the “HOW” behind their recommendations. It’s not just about pushing a workout or diet plan—it’s about making sure you understand the reasoning behind every decision.

When they introduce something new to you, it shouldn’t feel like a sales pitch for their latest product. Instead, ask questions to dig deeper:

  • Why am I doing this?
  • How does this work?
  • What’s happening inside my body to promote these changes?
  • How will this help me achieve my goals while keeping me safe and healthy?
  • Can you teach this to me in another way so I firmly understand it?

These questions will not only help you grasp the concept, but they’ll also weed out anyone who can’t explain their reasoning. If they can’t give you a clear answer, it may be time to move on.

The Bottom Line: Trust Your Instincts

If something feels off, triggering, or harmful to you, trust your gut and ask questions. Don’t let flashy marketing, unrealistic promises, or a push to sell products convince you that something is right for you. Your body and health deserve the best, and that means getting information that is clear, evidence-based, and tailored to your needs.

Remember, the best fitness advice comes from someone who can explain, educate, and empower you, not someone who’s just looking to make a sale. Stay curious, stay skeptical, and don’t be afraid to ask the tough questions. Your fitness journey is too important to leave in the hands of someone who can’t back up their advice.

Metabolism Myths: Why Dieting Fails

Let’s dismantle the myths, explore the facts, and learn how to stop fighting against your body and start working with it.

Welcome to Taste of Truth Tuesdays—where we challenge the quick-fix culture, dive deep into the science, and find practical ways to take care of our bodies and minds. Today we’re tackling a hot topic: weight loss—or more accurately, fat loss—and why I preach the mantra: “You’ve got to earn the right to diet.”

Our culture is obsessed with weight loss—seriously, it’s everywhere. It’s in magazine headlines, social media posts, and those cringe-worthy commercials promising “30 pounds in 30 days!”

But here’s the deal: when we talk about weight loss, what most of us really want is fat loss. And that’s a critical distinction. For example, when we discussed in our opening episode about Ozempic, some people using the drug experience muscle loss and lower bone density, increasing the risk of injury—especially for older adults. So, losing “weight” can mean losing muscle, water, or even bone density—not exactly what we’re aiming for, right?

Before diving into dieting strategies, let’s start with the fundamentals: metabolism, daily energy needs, and why chasing fat loss without preparation often backfires.


Understanding Metabolism and Energy Needs

First, to break down the metabolism, let’s chat about your Total Daily Energy Expenditure—TDEE, for short. This is the total amount of energy (aka calories) your body burns in a day. Think of it like your budget: how much energy you’re spending to stay alive, digest food, and live your life.

Here’s what makes up your TDEE:

  • 1. Resting Metabolic Rate (RMR)
    • This is your body’s baseline energy burn—the calories you need just to breathe, pump blood, and stay alive.
    • Body size & muscle matter: More muscle means burning more calories, even when you’re chilling on the couch.
    • Age matters too: As we age, we lose muscle and, unfortunately, burn fewer calories. But guess what? It’s never too late to hit the weights and change that!
  • 2. Thermogenesis
    • This is the heat your body produces to maintain a stable temperature. It also includes the Thermic Effect of Food (TEF)—the energy required to digest, absorb, and store the food you eat. About 10% of the calories you consume go toward this process, proving that even digestion is hard work!
  • 3. Physical Activity
    • This includes both Exercise Activity and Non-Exercise Activity Thermogenesis (NEAT)—everyday movements like walking, housework, thinking, carrying groceries, or even fidgeting. NEAT can make up 15% of your TDEE, while intentional exercise typically contributes around 5%. Never underestimate the power of a good walk!

Fat Loss ≠ Weight Loss

Here’s the thing: your body isn’t a spreadsheet. It doesn’t see your calorie deficit and say, “Oh great, let’s burn fat!” Instead, your body adapts to survive. When you cut calories too hard or for too long, your body gets the message: famine alert! It starts conserving energy and prioritizing survival.

The result? You feel tired, your hair starts thinning, your period might disappear, and fat loss grinds to a halt. This is called metabolic adaptation, and it’s a feature—not a bug. Your body’s goal is survival, not helping you fit into your old jeans.

The Metabolic Aftermath – Lessons from The Biggest Loser

Let’s get into the nitty-gritty science of why extreme dieting is a metabolic disaster waiting to happen. Remember the Biggest Loser study we teased in the first episode of this season? Well, buckle up because we’re about to unpack it further.

To recap: contestants on The Biggest Loser followed an intensely restrictive protocol. They ate roughly 1,200 calories per day and worked out like machines—90 minutes of intense exercise six days a week, sometimes up to five or eight hours daily, according to some contestants. Their grocery lists? Approved by their trainers, and dominated by so-called “Franken-foods” like fat-free cheese and energy drinks. The result? Drastic weight loss during the season. But the aftermath tells a much darker story.

The Study: What Happened Post-Show?

In 2015, six years after their stint on the show, researchers revisited the contestants. By then, they’d regained about 70% of the weight they lost—but their metabolisms didn’t bounce back. In fact, their resting metabolic rate (RMR) was still burning 700 fewer calories per day than when they first started the show. That’s 500 calories less than predictive equations would expect based on their regained body weight. This is a huge deal.

Participants also lost 25 pounds of lean mass during the filming of the show. They did regain about 13 pounds of it, but their RMR didn’t increase accordingly. Usually, regaining lean mass helps boost your metabolism, but not for these contestants. Their bodies were still in “conservation mode.”

Why? Because extreme calorie deficits and grueling exercise regimens wreak havoc on your body’s hormonal systems:

  • Leptin, the hormone that signals fullness and regulates energy expenditure, plummeted during the show. After contestants regained weight, leptin levels rebounded, but their RMR didn’t follow suit. Normally, these two rise and fall together, but the link was severed.
  • These metabolic adaptations weren’t just temporary—they lingered years later, showing that the body doesn’t easily forgive extreme restriction.

What Does This Mean for Us?

Many people think fat loss is all about willpower or psychological resilience. But as this study shows, extreme dieting fundamentally changes your physiology. Your body isn’t just sitting idly while you slash calories; it’s actively fighting back to keep you alive. Once that metabolic “check engine” light goes on, calorie restriction becomes far less effective than it was at the start. This is why dieting feels so much harder over time.

The Cost of Chronic Dieting

The Biggest Loser study highlights the long-term consequences of metabolic adaptation, a normal bodily response to extreme or chronic dieting. Here’s what can happen:

  • Disrupted leptin and ghrelin levels, which throw off hunger and satiety cues.
  • Upregulated adrenal activity and downregulated thyroid and reproductive hormones, leading to weight-loss resistance, missed periods, hair loss, and constant coldness.
  • Loss of muscle mass, which lowers your RMR and makes it harder to maintain fat loss.

This is why I preach: You’ve got to EARN THE RIGHT TO DIET!

Coaching Clients Out of the Yo-Yo Cycle

When new clients come to me, fat loss is often their top goal. But most have already been through cycles of yo-yo dieting, binge eating, and sporadic exercise routines. Many are already in a metabolically downregulated state without realizing it.

Instead of diving into another calorie deficit, we work on stabilizing their foundation first.

  • We focus on sustainable habits: consistent workouts, balanced meals, and a healthier relationship with food.
  • We optimize metabolism through resistance training, proper nutrition, and enough recovery.
  • We work on mindset: reframing negative self-talk, building body confidence, and learning to appreciate progress beyond the scale.

Once we’ve mastered these basics, a fat-loss phase—if desired—becomes a healthier, more effective process.

Your Body Isn’t Broken—It’s Adaptable

The takeaway here? Our bodies are designed to survive famines, not crash diets or “shredding for summer.” You can still have aesthetic goals, but you need to respect the incredible adaptability of your metabolism. By avoiding extremes and building metabolic efficiency, you can achieve your goals without wrecking your long-term health.


Let’s dive into the sneaky sneaky metabolic red flags—the subtle, often-overlooked signs that your metabolism is waving a caution flag without setting off obvious alarms. Here are a few that might fly under the radar:

1. Digestive Woes

  • Persistent constipation, bloating, or irregular bowel movements. These can indicate sluggish digestion linked to metabolic slowdown, as the body conserves energy by slowing non-essential functions.
  • Feeling too full or nauseous after small meals, which could signal a dysregulated gut-brain connection from chronic stress or extreme dieting.
  • How you can start addressing this:
    • Support your gut: Add fermented foods like kefir, sauerkraut, or kimchi for probiotics. Pair these with fiber-rich prebiotics (think asparagus, oats, and onions).
      Ease into meals: Practice mindful eating—slow down, chew thoroughly, and avoid distractions to help your digestion catch up.

2. Resting Heart Rate Changes

  • Lower-than-normal resting heart rate (Sudden spikes in heart rate during light activity could mean your body is stressed and overcompensating.
  • How you can start addressing this:
    • Monitor stress: Incorporate daily relaxation practices like deep breathing, yoga, or meditation to keep your nervous system in check.
    • Increase electrolytes: Boost potassium (bananas, avocados) and magnesium (almonds, spinach or supplements) intake for better heart regulation.

3. Skin and Nail Changes

  • Dry, flaky skin or increased sensitivity to cold due to impaired circulation.
  • Vertical ridges or brittleness in nails, signaling nutrient deficiencies like iron or biotin depletion.
  • How you can start addressing this:
    • Prioritize nutrient-dense animal foods: Incorporate foods like beef liver (rich in vitamin A and zinc), pasture-raised egg yolks, and grass-fed butter for skin elasticity and nail strength.
    • Collagen and gelatin: Include bone broth or collagen-rich cuts like oxtail and shanks to support skin, hair, and nails from the inside out.
    • Omega-3s from wild-caught fish: Salmon, mackerel, and sardines are excellent for reducing inflammation and promoting healthy skin.
    • Hydration through broths: Instead of plain water, hydrate with mineral-rich broths or herbal teas to balance electrolytes and nourish your body.

4. Random Muscle Cramps or Twitches

  • Could be a result of electrolyte imbalances from overexercising or undereating.
  • How to start addressing this:
    • Balance electrolytes: Add a quality electrolyte supplement, especially if you sweat a lot during workouts.
    • Stretch + magnesium: Use stretches and add magnesium glycinate or citrate before bed to reduce cramps.

5 Brain Fog and Forgetfulness

  • Struggling to focus or experiencing slower mental processing, which can result from inadequate glucose availability or dysregulated cortisol levels.
  • How to start addressing this:
    • Fuel your brain: Don’t fear carbs—opt for slow-digesting options like sweet potatoes or quinoa. Pair them with protein and fats for sustained energy.
    • Blood sugar balance: Keep meals consistent in timing and composition (protein + fat + fiber) to avoid crashes.

6. Reduced Appetite

  • Wait, what? Yes! A suppressed appetite after prolonged dieting is a sneaky sign of a dampened leptin response, your body’s way of conserving energy.
  • How to start addressing this:
    • Eat smaller, nutrient-dense meals: Focus on foods that pack a punch like eggs, nuts, and Greek yogurt to avoid overwhelming your system.
    • Gentle refeeding: Gradually increase calories, especially from whole, unprocessed sources, to rebuild your body’s trust. (We talk about this further down in the blog!)

7. Waking Up Exhausted

  • Even after a full night’s sleep, waking up feeling like you didn’t rest at all can be due to poor recovery from stress or disrupted sleep stages (thanks, cortisol and ghrelin!).
  • How to start addressing this:
    • Improve sleep hygiene: No screens an hour before bed, a dark room, and consistent bedtime routines can work wonders.
    • Focus on protein at breakfast: A high-protein breakfast (30-40g) stabilizes cortisol and sets you up for better energy.

8. Dull Libido or No Interest in Sex

  • A metabolic system that’s in survival mode often deprioritizes reproduction.
  • How to start addressing this:
    • Check hormones: Get labs done to check for imbalances in thyroid, sex hormones, or cortisol.
    • Increase zinc: Shellfish, beef, and pumpkin seeds are great for boosting hormones like testosterone.

9. Random Injuries or Slow Healing

  • Susceptibility to injuries like strains or joint pain, and delayed recovery from workouts or cuts, hinting at insufficient energy and nutrients for repair.
  • How to start addressing this:
    • Focus on anti-inflammatory foods: Fatty fish, berries, and leafy greens can help repair tissue.
    • Scale back intensity: Opt for lighter workouts until your body starts feeling strong again.

These subtle signs don’t scream “your metabolism is broken!”—but together, they can whisper it pretty loudly. 


So, finally, what do I mean when I say, “Earn the right to diet”?

We are now talking strategy. Nutrition isn’t a one-size-fits-all, all-the-time thing. It’s seasonal, just like nature.

  • Maintenance Season: Focus on balance and consistency.
  • Fat Loss Season: Create a calorie deficit strategically and temporarily.
  • Reverse Dieting Season: Slowly increase calories post-diet to avoid rebound weight gain.

This approach, called nutritional periodization, prevents the long-term damage we’ve seen in extreme dieters (ahem, Biggest Loser contestants). Instead of burning out your metabolism, you give your body time to adapt and recover.

Nutritional Periodization: The Real Secret Sauce

Timelines for nutritional periodization will vary depending on the person, but the framework is a progressive process. It involves:

  • Gradually increasing calories to support your metabolism.
  • Shifting fitness priorities from cardio-heavy routines to strength-focused programming that builds muscle and improves body composition.
  • Reviving your mindset to understand that fat loss does not automatically mean a better body image or more happiness.

Now, let’s talk about maintenance—the often-overlooked MVP of this entire process.

The Maintenance Window: The Ultimate Flex

Most people gloss over maintenance because it’s not glamorous. There’s no scale-dropping dopamine hit or big “reveal.” But here’s the truth: maintenance is where the magic happens.

  • It’s where you rebuild your metabolism, so when you eventually do enter a fat loss phase, your body responds the way you want.
  • It’s where you master the “basics” (which, by the way, aren’t easy): meal prep, consistent workouts, and stress management.
  • It’s where you cultivate a relationship with food that isn’t all-or-nothing.

Let me share a story to illustrate this:

The Client Who Wanted It Harder

A client came to me desperate to lose weight. She was frustrated with her stomach area and hated the way her clothes fit. I got it. Her pain was real. Her goals were valid. But as we talked, it became clear there was a bigger picture:

  • She had a shoulder injury that limited her workouts.
  • She struggled with GERD, a digestive issue worsened by stress.
  • She was so busy managing her job that she’d forget to eat or rely on takeout for meals.

She was eating roughly 1,400–1,700 calories a day—barely enough for a toddler, let alone a busy adult who wanted to lose weight. Most fat loss programs will have the client start by cutting 15–20% of their total daily intake– from that would’ve been impossible to sustain and would’ve made her health even worse.

I explained this to her. We needed to focus on foundational habits first:

  • Improving digestion by reducing stress and eating whole, nutrient-dense meals.
  • Packing her own lunches instead of relying on fast food.
  • Building strength in the gym without aggravating her shoulder.

About six weeks in, she hit me with this: “This needs to be harder. If it were harder, I’d be doing it.”

I was floored. She was so used to crash diets and extreme programs that not suffering felt wrong to her. I realized we weren’t aligned in values. I told her:

“There are plenty of coaches who will take your money and throw you into a calorie deficit, but that’s not how I practice. I’m about health first, and I won’t compromise on that.”


Why Maintenance Matters

This is exactly why earning the right to diet is critical. If you can’t master the basics in maintenance—like fueling your body properly, managing stress, and being consistent—then making it harder by cutting calories and ramping up exercise will only set you up for failure.

Maintenance is a big deal because it prepares your body and mind for success when the time comes for a fat-loss phase. It’s not just about burning calories; it’s about building a life you can sustain.

If you’re thinking, “This sounds too slow,” remember:

  1. Your body adapts to chronic dieting as a survival mechanism.
  2. Maintenance isn’t a punishment—it’s freedom.
  3. When done right, fat loss becomes easier, healthier, and more effective later.

IN CLOSING! Health First, Always

To wrap this up, I want you to remember one thing: fat loss can be a goal, but it should never come at the expense of your health. By focusing on metabolism, hormones, and habits first, you’re setting yourself up for sustainable success.

A HOLISTIC REBOOT STRATEGY

  1. Reverse Diet Smartly: If you’ve been in a calorie deficit for too long, increase calories by 50-100 per week, focusing on whole, nutrient-dense foods.
  2. Lower Exercise Volume Temporarily: Shift to resistance training 3-4x per week, and sprinkle in restorative activities like walking or Pilates.
  3. Micronutrient Check: Get a blood test to address any vitamin or mineral deficiencies—common culprits are iron, B12, and vitamin D.
  4. Track Baseline Metrics: Keep an eye on resting heart rate, body temperature (shouldn’t be too low), and energy levels to monitor progress. What is biofeedback and why is it so important?
  5. Patience: You didn’t get here overnight, and reversing these adaptations will take time. Celebrate small wins along the way!

The key is sustainability. Think of this as a long-term investment in metabolic health, not a quick fix.

If you enjoyed this episode, share it with someone who’s caught in the cycle of dieting frustration. Let’s help them break free and find a better way forward.