Move More, Eat Less? The Lie That Won’t Die

The Fatal Flaws of Calories In Calories Out and the Metabolism Model That Could Change Everything

Alright, let’s talk about the four most useless words in the history of weight loss advice: ‘Just eat less, move more.’ You’ve heard it, I’ve heard it, and if this phrase actually worked the way people think it does, we wouldn’t have skyrocketing rates of obesity, metabolic dysfunction, and entire industries built around yo-yo dieting. But here’s the kicker—it sounds logical. Simple math, right? Calories in, calories out. Except the human body is not a bank account; it’s a biological orchestra, and the way we process energy is more like a symphony than a spreadsheet.

We’ve already tackled the oversimplified calorie-counting dogma in our Science Dogma episode, and we’ve explored how perception alone—like believing a milkshake is ‘indulgent’—can literally alter our hormonal response. That’s not woo-woo, that’s science. But today, we’re going deeper. Because beyond the CICO model, beyond the calorie obsession, there’s a much bigger, messier, and more fascinating reality about metabolism, obesity, and why diet advice keeps failing people.

And I know what some of you might be thinking—‘But Megan, are you saying calories don’t matter?’ No. I’m saying they don’t tell the whole story. The way we eat, when we eat, why we eat, our hormones, stress levels, metabolic adaptations, even our past dieting history—all of it plays into how our body responds to food.

So as we close out Season 3 of Taste of Truth Tuesday, I want to leave you with something foundational. Not another diet trend. Not another oversimplified soundbite. But a real, nuanced conversation about what actually influences metabolism, weight loss, and why some of the most popular strategies—like keto, intermittent fasting, and calorie counting—work for some people but absolutely wreck others.

And here’s the disclaimer—I’m not an advocate for low-carb dieting in general, especially as someone who’s recovered from disordered eating. But my guest today? He eats low-carb and keto. And here’s what I respect—he’s not dogmatic about it. He understands that the real answer to health and weight loss isn’t found in any one-size-fits-all approach. It’s about bio-individuality.

So grab your coffee, take a deep breath, and get ready to rethink everything you thought you knew about metabolism. Let’s do this.


The calorie, as a unit of measurement, has a fascinating history that ties directly into the calories in, calories out (CICO) debate. While many assume the calorie has always been the standard for measuring food energy, its adoption in nutrition is relatively recent and shaped by shifts in scientific understanding, industry influence, and public health narratives.

The Origin of the Calorie

The concept of the calorie originated in physics, not nutrition. In the early 19th century, Nicolas Clément, a French chemist, introduced the term calorie as a measure of heat energy. By the late 1800s, scientists like Wilbur Olin Atwater adapted this concept to human metabolism, conducting bomb calorimeter experiments to determine how much energy food provided when burned. Atwater’s Physiological Fuel Values established the foundation for modern caloric values assigned to macronutrients (fat = 9 kcal/g, carbohydrates and protein = 4 kcal/g, alcohol = 7 kcal/g).

The Rise of Caloric Nutrition

By the early 20th century, calories became central to dietary guidelines, especially in public health efforts to address malnutrition. During both World Wars, governments used calorie counts to ration food efficiently. However, as food abundance grew, the focus shifted from ensuring sufficient calorie intake to preventing excess, paving the way for weight-focused dietary interventions.

CICO and the Simplification of Weight Loss

The calories in, calories out model became dominant in the mid-20th century, driven by research showing that weight loss or gain depended on energy balance. The First Law of Thermodynamics—energy cannot be created or destroyed, only transformed—was applied to human metabolism, reinforcing the idea that a calorie surplus leads to weight gain and a deficit to weight loss.

This framework became the foundation of mainstream diet advice, but it often overlooked complexities such as:

  • Hormonal influences (e.g., insulin, leptin, ghrelin)
  • Metabolic adaptation (how bodies adjust to calorie deficits)
  • The thermic effect of food (protein takes more energy to digest than fat or carbs)
  • Gut microbiome effects on calorie absorption
  • Psychological and behavioral aspects of eating

Criticism and the Evolution of the Debate

By the late 20th century, challenges to strict CICO thinking emerged. Researchers in endocrinology and metabolism, such as Dr. Robert Lustig and Dr. David Ludwig, highlighted that not all calories affect the body in the same way—insulin regulation, macronutrient composition, and food quality play crucial roles.

Low-carb and ketogenic diet advocates argued that carbohydrate restriction, not just calorie restriction, was key to weight management due to its impact on insulin and fat storage.

I personally think, it’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”

Where Are We Now?

Today, the calorie remains a useful measure, but the conversation has expanded beyond simple energy balance. Researchers acknowledge that while calories matter, factors like food quality, hormonal responses, and individual metabolic differences significantly impact how the body processes energy. The debate now leans toward a more nuanced view.


Now, let’s talk about why this matters.

Today, I’m joined by Adam Kosloff, an author and researcher who isn’t afraid to challenge conventional wisdom—especially when it comes to obesity and metabolism. A Substack post of his, A Righteous Assault on the Absolute Worst Idea in the History of Science, takes a sledgehammer to the dominant ‘calories in, calories out’ model, aka Move More, Eat Less? The Lie That Won’t Die, arguing that our understanding of fat storage is fundamentally broken. Instead, he presents a revolutionary new framework—the Farmer Model—that redefines how we think about metabolism, obesity, and weight loss.

For years, the dominant narrative around weight loss has been depressingly simple: “move more, eat less.” This slogan has been drilled into us by dietitians, doctors, and fitness gurus as if it were an unshakable law of physics. But if it were that simple, why has metabolic disease skyrocketed despite more people tracking their calories and increasing exercise?

Adam challenges the traditional CICO (calories in, calories out) model, not just by saying it’s wrong, but by arguing it is catastrophically misleading. His Farmer Model reframes obesity and metabolic dysfunction as a landscape issue rather than a simple calorie balance equation.

Think of your metabolism like farmland. The most obvious disruptor might be “acid rain”—high-carb, sweet, ultra-processed foods that erode the topsoil, flood the land, and cause metabolic damage (fat storage, inflammation, insulin spikes). But not all disruptions look like a storm.

Sometimes, the changes are more insidious. Maybe those daily lattes weren’t a flood but a subtle shift in the terrain, like over-fertilizing a field. Too much of a good thing, whether dairy proteins or artificial sweeteners, can nudge the metabolic landscape in a way that leads to dysfunction over time.

And here’s the kicker: It’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”

Adam’s latest Substack post, 10 Smackdowns That Lay Waste to CICO, was an absolute banger. The line “Gaze upon these arguments, ye mighty gym bros, and despair…” had me cackling. But beyond the sass, the research was rock solid. In our conversation, we break down some of the most devastating smackdowns against CICO and discuss which ones tend to make the most die-hard calorie counters short-circuit.

The takeaway? The “move more, eat less” doctrine is outdated and incomplete. It’s time for a more sophisticated conversation about metabolism that acknowledges the complexity of the human body rather than reducing it to a basic math equation.

LINKS

Science or Stagnation? The Risk of Unquestioned Paradigms – The first episode we challenged calories in, calories out (CICO) & mention Germ theory vs Terrain theory

The Farmer vs. The Banker

10 Smackdowns that lay waste to CICO

3 Times I Gained Weight on Keto

Gary Taubes Substack articles

Emotional Hijacks & Nutritional Hacks: Unveiling the🧠Amygdala’s Secrets ⁠

The Dissolution of the Nutrition Science Initiative

Obesity and Starvation Found Together

The Influence of Religious Movements on Nutrition

Why Challenging Beliefs Feels Like a Personal Attack—And Why It Shouldn’t

The Biggest Loser Study-The metabolic consequences of extreme dieting & the weight gain rebound effect

Taste Test Thursdays: A BONUS Series!

A New Way to Dig Into Truth Together

Hey everyone, welcome to the very first episode of Taste Test Thursdays! If you’re new here, this is a special bonus series where I’ll be giving you a behind-the-scenes look at the topics I didn’t get a chance to fully explore during Season 3 of Taste of Truth Tuesdays. Think of this as the leftovers—the ideas that were simmering on the back burner but never made it onto the main plate.

But this series isn’t just about what I didn’t cover. It’s about giving you a deeper look into my thought process—how I research, why I choose certain topics, and the unfiltered thoughts I don’t always include in the main episodes. Some weeks will be casual, some will be research-heavy, and some, like today, will be personal.

Because for this first episode, I want to start with a topic I’ve touched on but never fully shared: my own experience with chronic pain and how it shaped not only my fitness journey but my entire approach to health and resilience.

The Story Behind My Chronic Pain & Fitness Journey

Let’s rewind a bit. Growing up, I was always active, but I never saw fitness as something I’d build my life around. That changed when I started dealing with chronic pain. At first, it was subtle—nagging aches, stiffness that didn’t go away. But then it became something more. Pain wasn’t just an inconvenience; it dictated what I could and couldn’t do. Doctors didn’t always have clear answers, and at times, it felt like I was being dismissed.

That frustration pushed me to start researching on my own-diving into biomechanics, nutrition, corrective exercise, and the ways the nervous system and pain are intertwined. I wasn’t just looking for relief; I was trying to understand why my body was responding this way. And what I found changed everything.

A while back, I wrote a blog post about this—one that really captures my experience in a way that feels raw and honest. And instead of just summarizing it, I want to share it with you here. So, here’s that piece, in its entirety.

How It Shaped My Career & Perspective

This experience didn’t just lead me into fitness; it redefined how I approach movement altogether. It made me realize that pain isn’t just a physical experience—it’s emotional, neurological, and deeply personal. It’s why I’m so passionate about evidence-based approaches to health and why I push back against a lot of the oversimplified fitness narratives out there.

I’ve seen firsthand how the right training, nutrition, and mindset shifts can change the way someone interacts with their own body. And I’ve also seen the damage of quick-fix culture—where people are told they just need more discipline, or worse, that their pain is all in their head.

What I Wish More People Knew About Chronic Pain & Fitness

One of the biggest misconceptions I had to unlearn is that pain automatically means damage. That’s something I wish more people understood. Pain is real, but it’s also complex—it can be influenced by stress, trauma, movement patterns, and even the stories we tell ourselves about our bodies. Learning that was a game changer for me.

Another thing? There is no one-size-fits-all approach. Healing, strength, and movement look different for everyone, and that’s okay.

What to Expect From Taste Test Thursdays

So, that’s today’s leftover—a topic I didn’t get to fully explore in Season 3 but felt like now was the right time to share. But Taste Test Thursdays won’t always be this personal. Some weeks, I’ll take you inside my research process—breaking down how I fact-check, where I find sources, and the information I don’t trust. Other weeks, I’ll revisit ideas I didn’t have time for, explore unfiltered takes, or answer your burning questions.

Next week, we’ll be talking about how I put together my episodes—how I decide on topics, what I look for in sources, and some of the biggest red flags I watch out for when researching.

I’d love to hear from you—what’s been your experience with pain and fitness? Have you ever had to unlearn things about your own body? Let me know over on Instagram or in the comments if you’re listening somewhere that allows it.

Thanks for being here, and as always—maintain your curiosity, embrace skepticism, and keep tuning in!

Weaponized Forgiveness, Institutional Abuse, and Evangelical Justifications for Harm

Forgive and Forget? The Dark Side of Christian Forgiveness Culture

One of the main reasons I left mainstream Christianity is the way forgiveness has been weaponized. It’s used not as a path to healing but as a tool to silence victims, excuse harm, and protect institutions.

Instead of confronting abuse, many churches demand those survivors “forgive as they have been forgiven,” which conveniently shields perpetrators and absolves leadership from responsibility. Nowhere is this clearer than in the Southern Baptist Convention (SBC)—the largest Protestant denomination in the U.S.—which has spent decades covering up abuse while doing the bare minimum to protect children.

What Is the Southern Baptist Convention (SBC)?

The Southern Baptist Convention (SBC) is the largest Protestant denomination in the U.S., with over 47,000 churches and 13 million members as of 2024. Founded in 1845, the SBC split from northern Baptists over slavery and has since maintained a conservative theological stance.

The SBC holds complementarian beliefs, teaching that men and women have distinct, God-ordained roles with male headship in both the church and the home. This doctrine reinforces strict gender hierarchies, contributing to a culture of silence around abuse, particularly when male leaders are involved.


The SBC’s Persistent Failure to Protect Children

Despite its size and influence, the SBC has long failed to protect children from abuse. Recent reports show that only 58% of SBC-affiliated congregations require background checks for staff and volunteers working with children, and in smaller churches, this number drops to just 35%. A past audit revealed 12.5% of background checks flagged criminal histories that could disqualify individuals from church roles. These numbers underscore the SBC’s ongoing failure to address its own scandals.

Even if some churches struggle financially, it’s grossly irresponsible to assume volunteers are qualified without basic screenings. Churches should at the very least implement strict policies and mandatory training on abuse prevention and reporting—but the data proves otherwise.

Source: Southern Baptist Membership Decline Slows, Baptisms and Attendance Grow | Lifeway Research | May 7, 2024


SBC’s Hidden Influence: The Non-Denominational Loophole

Many churches that appear to be “non-denominational” are quietly affiliated with the SBC for financial and structural support. This means:

  • They may not openly use “Southern Baptist” in their name, yet still receive funding, resources, and pastoral training from the SBC.
  • Their leadership and policies often align with SBC doctrine, even if they market themselves as independent.
  • Some SBC-affiliated churches hide their connections to avoid association with the denomination’s abuse scandals, while still benefiting from its network.

This hidden network allows the SBC to maintain significant influence over American evangelicalism, even among those who believe they’re attending independent churches. And when scandals emerge, the denomination claims little accountability over individual churches, even as it continues to fund them.

  • The Guidepost Report (2022) exposed that SBC leadership maintained a secret list of over 700 abusive pastors, shielding them from consequences while survivors were ignored, discredited, or retaliated against.
  • Jennifer Lyell, an SBC abuse survivor, was vilified by church leadership when she came forward. Instead of support, she was publicly shamed, and her abuser faced no consequences.
  • Christa Brown, another survivor, spent years advocating for reform after being assaulted by her youth pastor. The SBC’s response? Stonewalling, gaslighting, and further silencing.

This is not an anomaly. It’s a pattern.


The Hillsong Scandal: A Deep Dive into Leadership, Accountability, and Institutional Culture

Hillsong Church, once hailed as a beacon of contemporary Christianity with its celebrity-driven worship services and massive global influence, has been mired in a series of scandals that have sent shockwaves through the church and beyond. The drama surrounding Hillsong reflects much deeper systemic issues within religious institutions, particularly those that prioritize celebrity culture, financial power, and unchecked leadership.

Brian Houston and His Father’s Abuse Scandal

At the heart of the Hillsong scandal is the case of Brian Houston and his handling of sexual abuse allegations against his father, Frank Houston, a founding member of the Assemblies of God in New Zealand. Frank Houston’s abuse of children became widely known, but Brian Houston’s failure to act—despite being aware of the allegations for decades—has raised serious questions about the church’s culture of secrecy and its prioritization of protecting its leaders over seeking justice for victims.

In 2021, Brian Houston was charged with covering up his father’s abuse, but he was acquitted in 2023. While the legal outcomes may be behind him, the moral and ethical questions surrounding his actions remain. His failure to report the abuse to the authorities and the lack of transparency in how Hillsong handled the situation speaks to the larger issue of institutions shielding leaders from accountability, especially when their actions threaten the church’s public image.

Carl Lentz and Leadership Failures

Another key figure in the Hillsong saga is Carl Lentz, the former lead pastor of Hillsong New York. Lentz’s celebrity status, especially his close relationships with figures like Justin Bieber, elevated him to international fame. But in 2020, Lentz was fired from his position after admitting to an extramarital affair. The church’s response to Lentz’s scandal raised more questions than answers. Hillsong failed to address the broader cultural issues at play—namely, a leadership model built on celebrity culture and a lack of accountability.

The church’s focus on its brand, public image, and the reputations of its leaders made it easier to overlook the toxic dynamics that led to Lentz’s behavior. His fall from grace demonstrated the dangers of elevating leaders to superstar status, where moral accountability is secondary to their influence and popularity.

Financial Mismanagement and Lack of Transparency

Financial scandals have also been a hallmark of Hillsong’s decline. Despite its non-profit status, Hillsong has faced accusations of lavish spending by its leaders, including Brian Houston, and financial mismanagement that prioritized the comfort of senior leaders over the needs of the congregation. Hillsong’s lack of financial transparency has led many to question how donations were being spent, particularly when its leaders were living luxurious lifestyles while the church’s financial practices remained opaque.

Reports have shown that church members had little insight into the church’s budgeting or financial decisions, raising alarms about how donations were being used. This financial opacity has created a culture of distrust, with many questioning whether Hillsong truly operated as a faith-based organization or as a business built around its leaders’ financial gain.

Celebrity Culture and Unchecked Leadership

The rise of Hillsong as a “celebrity church” is a clear example of the dangers of celebrity culture within religious organizations. Leaders like Brian Houston and Carl Lentz became more known for their status than their spiritual leadership. This culture created a disconnect between the mission of the church and the behaviors of those at its helm, fostering an environment where moral failings were excused, and accountability was pushed aside in favor of maintaining the church’s celebrity-driven image.

The celebrity culture at Hillsong is not an isolated phenomenon—many mega-churches and influential religious organizations have succumbed to similar dynamics. Leaders are often viewed as untouchable figures whose actions are excused because of their fame and influence. This lack of accountability has led to repeated scandals and a breakdown in trust between church leadership and their congregations.


A Culture of Silence and Protection

Celebrity culture and the culture of silence are both hallmarks of Christian culture, where forgiveness is weaponized to silence victims and maintain the church’s authority. Survivors who seek accountability are often told they are “bitter” or “holding onto unforgiveness,” while abusers are framed as sinners in need of grace.

This forced-reconciliation model doesn’t just silence victims—it actively enables abusers. Over and over, religious institutions have shielded predators while insisting their victims move on.

  • The Catholic Church sex abuse scandal followed the same pattern—priests were quietly transferred rather than removed.
  • The Southern Baptist Convention (SBC) was exposed in 2022 for covering up hundreds of abuse cases, prioritizing its reputation over protecting the vulnerable.
  • The Institute in Basic Life Principles (IBLP), made infamous by Shiny Happy People, used its teachings to guilt victims into silence, reinforcing submission as godliness.
  • The Mormon Church (LDS) has been accused of systematically covering up child sexual abuse, instructing bishops to handle cases internally rather than report them to authorities. The “help line” for abuse victims has been exposed as a legal shield to protect the church from liability.
  • Jehovah’s Witnesses have a longstanding pattern of protecting sexual predators under their “two-witness rule,” which requires at least two people to witness abuse for it to be considered valid. This impossible standard allows abusers to go unpunished while victims are shunned for speaking out.

This cycle continues because religious institutions prioritize obedience and reputation over accountability. Instead of advocating for justice, they demand submission—a dynamic that ensures abuse thrives in the shadows, disguised as grace.


The Evangelical Rejection of Modern Psychology

Many evangelicals reject modern psychology, fearing it undermines biblical authority and promotes a so-called “victim mentality.” Books like Bad Therapy are used to discredit trauma-informed approaches, mental health care, and gentle parenting—reinforcing the belief that obedience and submission matter more than emotional well-being.

But this isn’t just about dismissing psychology—it’s about control. Evangelical spaces often use forgiveness as a tool to suppress legitimate pain and absolve abusers of accountability. Instead of being a process that centers the victim’s healing, forgiveness is reframed as an obligation, a test of faith that prioritizes reconciliation over justice.

This kind of messaging pressures survivors into “forgiving and forgetting” under the guise of spiritual growth. As Susan Forward explains in Toxic Parents, this demand for immediate forgiveness often leads to “premature reconciliation,” where the victim is pushed to restore relationships without ever addressing the harm done. She describes how toxic family systems—and by extension, religious institutions—weaponize guilt, framing any resistance to reconciliation as bitterness, rebellion, or even sin. Forward emphasizes that true healing requires acknowledging pain, setting boundaries, and understanding that some relationships are too harmful to maintain. Forgiveness, in this sense, should never be about dismissing harm but about reclaiming personal agency.

Similarly, Pete Walker in The Tao of Fully Feeling critiques how many forgiveness frameworks, particularly those influenced by religious teachings, encourage victims to suppress righteous anger rather than process it. He argues that when people are pressured to forgive too soon, they bypass the necessary emotional work of grief and anger, which are essential steps in healing. Walker describes how survivors of abuse are often gaslit into believing that their pain is an obstacle to their spiritual growth rather than a justified response to harm. In contrast, he advocates for harvesting forgiveness out of blame—a process that allows victims to first fully validate their experiences, express their anger, and grieve their losses before even considering forgiveness. This approach reframes forgiveness as something that should serve the survivor’s well-being rather than the comfort of the perpetrator.

This is why modern psychology takes a different approach. Unlike evangelical teachings that frame forgiveness as a duty, trauma-informed perspectives recognize that forgiveness is a choice—one that should empower the survivor, not burden them with more guilt. True healing requires honoring all emotions, including anger, rather than rushing to absolution for the sake of appearances or religious pressure.


ACBC “Biblical Counseling”: When Religion Overrides Psychology

Another significant issue within certain Christian communities is the rise of the Biblical Counseling movement, particularly through the Association of Certified Biblical Counselors (ACBC) and its Nouthetic Counseling model. This approach starkly rejects psychological expertise and promotes the belief that biblical wisdom alone is sufficient to address mental health struggles, trauma, and even domestic violence. While this may seem like a spiritual response to real-world issues, it often exacerbates the trauma and leads to harmful advice.

One glaring problem with ACBC counseling is its lack of professional psychological training. Many of its so-called counselors do not possess accredited education in mental health fields. Instead, they rely on an outdated and rigid interpretation of scripture that reduces complex psychological issues to mere spiritual shortcomings. This is particularly dangerous in cases of trauma, mental illness, and domestic violence, where the guidance of trained mental health professionals is crucial.

Additionally, ACBC’s approach often results in victim-blaming, particularly for women who are struggling with abuse or neglect. Rather than providing the resources and support these women need, the movement encourages them to endure hardship with a sense of spiritual submission. This can exacerbate feelings of helplessness and self-blame, which are already prevalent among victims of abuse.

My Experience within ACBC Biblical Counseling

I was involved in a biblical counseling program that reinforced a system of patriarchal control, stifling my autonomy and presenting a distorted view of marriage and gender roles.

One of the most telling moments was when I encountered an excerpt from The Excellent Wife by Martha Peace in one of the workbooks. The list of expectations outlined for a wife to “glorify” her husband was staggering and disempowering. It included directives like:

  1. Organizing cleaning, grocery shopping, laundry, and cooking while fulfilling your “God-given responsibility” so that your husband is free to focus on his work.
  2. Saving some of your energy every day for him.
  3. Prioritizing your husband above children, parents, friends, jobs, Bible studies, etc., and rearranging your schedule whenever necessary to meet his needs.
  4. Speaking positively about him to others and never slandering him—even if what you’re saying is true.
  5. Doing whatever you can to make him look good, from running errands to helping accomplish his goals, while never taking offense if he chooses not to use your suggestions.
  6. Considering his work, goals, hobbies, and religious duties more important than your own.

As I’ve explained, these expectations weren’t just fringe ideas—they were central to the teachings of Biblical Counseling, widely embraced within the Southern Baptist Convention and many non-denominational churches. What I experienced wasn’t just about a partnership; it was about submission—unquestioning and absolute. The woman’s role was essentially to serve her husband’s needs and desires, no matter the cost to her own identity or autonomy.

But perhaps one of the most chilling aspects of this program was a statement that underscored the complete denial of personal rights. The workbook stated that humble people have “no rights” in Christ—only responsibilities. It referenced Philippians 2:3-8 to justify this perspective.

Don’t be selfish; don’t try to impress others. Be humble, thinking of others as better than yourselves. Don’t look out only for your own interests, but take an interest in others, too. You must have the same attitude that Christ Jesus had.

The workbook then presented a list of “rights” that were seen as sinful or selfish to claim in this context. Some of the rights included:

  • The right to control personal belongings
  • The right to privacy
  • The right to express personal opinions
  • The right to earn and use money
  • The right to plan your own schedule
  • The right to respect
  • The right to be married, protected, appreciated, desired, and treated fairly
  • The right to travel, to have a good education, to be beautiful

There were over thirty items on this list. This wasn’t just a list of personal sacrifices; it was a grooming tool that laid the groundwork for further abuse and manipulation under the guise of spiritual obedience.

These teachings were not about partnership, love, or mutual respect. They were about control, and they left no room for the dignity and rights of individuals, especially women.

If you want to dive deeper into the power dynamics at play in these teachings, I highly recommend listening to this podcast that breaks down the power play behind these ideologies.

A study on women’s anger found that common triggers for anger in women include feelings of helplessness, not being listened to, perceived injustice, and the irresponsibility of others. Instead of addressing these genuine concerns, ACBC’s authoritarian approach often pushes women to submit further, casting aside their voices and their safety in favor of a misguided spiritual ideal. This not only exacerbates their mental health but creates an environment ripe for spiritual abuse.

Corporal Punishment and Legal Definitions of Abuse

A major component of ACBC’s teachings also intersects with the controversial use of corporal punishment, where a thin line between discipline and abuse is often blurred. In some evangelical communities, particularly those influenced by ACBC’s authoritarian doctrines, corporal punishment is defended as a necessary part of biblical discipline, despite overwhelming legal and psychological evidence that physical discipline can have long-term harmful effects.

One of the most enduring arguments for corporal punishment is the misquoted phrase, “Spare the rod, spoil the child.” However, this phrase does not originate from the Bible. It comes from a 17th-century satirical poem by Samuel Butler, Hudibras. Despite this, it continues to be used in evangelical circles to justify spanking, whipping, and other forms of physical punishment.

The Bible passages often cited to defend corporal punishment—Proverbs 13:24, 22:15, 23:13-14, 29:15, and Hebrews 12:5-13—are frequently interpreted in a rigid, literal manner by proponents of corporal punishment. However, this literal approach is a key part of what historian Mark Noll refers to as “the scandal of the evangelical mind.” This narrow hermeneutic reflects a resistance to modern biblical criticism, science, and intellectual inquiry. It prioritizes a literal interpretation of scripture without considering the historical, cultural, and literary context of these texts. As a result, the teachings of scripture are applied in ways that disregard the broader ethical and psychological implications of corporal punishment.

Despite the continued justification for corporal punishment in these circles, modern research overwhelmingly shows its harmful effects. Studies indicate that physical discipline can lead to increased aggression, mental health issues, and weakened parent-child relationships. Yet, many evangelicals remain unwilling to reconsider this harmful tradition, which reflects a broader resistance within conservative Christianity to engage with contemporary understandings of psychology, trauma recovery, and legal definitions of abuse.

To clarify what constitutes abuse, Congress enacted the Federal Child Abuse Prevention and Treatment Act (CAPTA) in 1974, defining physical abuse as:

The infliction of physical injuries such as bruises, burns, welts, cuts, bone and skull fractures, caused by kicking, punching, biting, beating, knifing, strapping, and paddling.

Despite this clear legal definition, corporal punishment remains legal in all 50 states, with 19 states still allowing paddling in schools. This creates a disturbing disconnect: what is considered child abuse in some settings (such as foster care) is still widely accepted in evangelical homes and schools, even when it causes lasting harm to children.

This tension highlights the problematic nature of ACBC’s teachings, which sometimes encourage discipline methods that can be classified as abusive under legal definitions. Rather than fostering healthy relationships between parents and children, these practices often reinforce cycles of harm and emotional neglect, contributing to the very psychological issues ACBC claims to address. The refusal to acknowledge these realities creates a fertile ground for continued spiritual and psychological abuse.


The Case of John MacArthur and Grace Community Church (GCC)

One of the most disturbing examples of ACBC counseling practices, combined with the authoritarian culture it fosters, can be seen in the actions of John MacArthur, the pastor of Grace Community Church in Sun Valley, California, and his church’s mishandling of abuse allegations.

MacArthur has long been a proponent of the Nouthetic Counseling model, promoting a brand of counseling that prioritizes submission and forgiveness above all else, even in cases of serious abuse. One such case involves Eileen Gray, a woman who endured severe abuse at the hands of her husband, David Gray, while seeking help from Grace Community Church. Instead of providing support or professional counseling, Eileen was told by church leaders that seeking outside help was “worldly” and wrong.

Eileen’s testimony reveals the disturbing practices within GCC, where she was repeatedly told to forgive her abuser even if he was not repentant. Pastor Carey Hardy, a close associate of MacArthur, allegedly taught Eileen the “threefold promise of forgiveness”—a concept detailed in a booklet by MacArthur himself. According to this model, forgiveness means acting as though the abuse never happened, never bringing it up again, and never sharing it with others. This approach not only trivializes the severity of abuse but also places the onus on the victim to endure suffering for the sake of forgiveness and spiritual purity.

What is perhaps most alarming is the pressure placed on Eileen to allow David back into the home and “model for the children how to suffer for Jesus.” Eileen was told to accept her husband’s abuse and, in a deeply misguided view, to make her children witness this suffering as an example of Christian resilience. When Eileen refused to allow her children to be exposed to further abuse, she was met with resistance and intimidation.

The Revelation of Abuse and MacArthur’s Dismissal

Despite Eileen’s pleas for help, GCC’s response was woefully inadequate. When Eileen eventually sought counsel from Alvin B. Barber, a pastor who had officiated her marriage, Barber corroborated her account of the abusive counseling she had received from Hardy. Barber’s testimony was a damning indictment of both Hardy and the church’s leadership, as he described how Eileen was told to submit to her abuser and accept the abuse as part of her spiritual journey.

Eileen’s refusal to allow her children to remain in an abusive environment ultimately led her to request removal from the church’s membership. However, in a shocking display of disregard for her safety and well-being, Grace Community Church denied her request and continued to maintain her as a member, further compounding the trauma she had already experienced.

In the wake of these revelations, MacArthur’s involvement in the case became a point of contention. While MacArthur publicly denounced David Gray’s actions and supported his conviction, he simultaneously failed to hold his own leadership accountable for their role in enabling the abuse. MacArthur’s contradictory statements and lack of transparency in addressing the failures of his church’s leadership reflect a deeper systemic issue within his ministry: a prioritization of church authority and reputation over the safety and well-being of its members.

The Larger Implications: Spiritual Abuse and Lack of Accountability

The case of Eileen Gray is far from an isolated incident. It highlights a pattern within certain corners of the evangelical church, where women’s voices are silenced, and their suffering is minimized in favor of preserving a theological ideal that values submission and suffering over justice and healing. This pattern can lead to widespread spiritual abuse, where individuals are subjected to harmful advice and counseling that prioritizes conformity over personal well-being.

Furthermore, the lack of accountability for church leaders like John MacArthur, who have enormous influence in evangelical circles, contributes to the perpetuation of this toxic culture. By refusing to acknowledge the harmful consequences of ACBC-style counseling and the dismissive responses to abuse victims, MacArthur and others in positions of power not only fail to protect the vulnerable but also send a message that spiritual authority trumps the dignity and safety of individuals.

In the case of John MacArthur’s response to abuse allegations within his church, we see a chilling example of how religious institutions, under the guise of biblical wisdom, can cause immense harm. Eileen Gray’s story is a reminder of the dangers of theological systems that prioritize submission, forgiveness, and authority without regard for the trauma and suffering of individuals.

As these abuses come to light, it’s essential to continue challenging the status quo and demand greater accountability from religious leaders and organizations that have long been able to operate with impunity. Victims of spiritual abuse must be heard, and their stories must be validated, not dismissed or ignored.


The Bigger Picture: Power, Control, and the Misuse of Forgiveness

Whether we’re talking about institutional abuse, forced forgiveness, corporal punishment, or the rejection of psychology, the common denominator is control.

Evangelicals often claim that therapy “makes people feel like victims”, yet they embrace an even bigger victim narrative—the belief that Christians are under attack, that psychology is a threat, and that questioning church authority is dangerous.

Modern psychology isn’t perfect. Some aspects can promote excessive victimhood narratives. But that doesn’t mean psychology is inherently bad.

What we need is balance:

  • Healing that acknowledges real harm without trapping people in a victim identity.
  • Forgiveness as a choice, not a weapon.
  • Accountability for abusers, not silence for survivors.

Forgiveness should never be used to:

❌ Silence victims

❌ Excuse abuse

❌ Bypass justice

Discipline should never be an excuse for violence.
Faith should never be a shield for abusers.

Final Thoughts

Leaving mainstream Christianity wasn’t about rejecting faith—it was about rejecting an abusive system that prioritizes power over people.

If the church truly cared about justice, it would:

✔️ Prioritize abuse prevention over “cheap grace.”
✔️ Hold abusers accountable instead of demanding forced forgiveness.
✔️ Recognize that psychology isn’t a threat—but unchecked religious authority is.

It’s time to stop justifying harm in the name of God.

If you’re questioning a church’s affiliation with the Southern Baptist Convention (SBC), here are a few ways to check:

  • Ask directly—but be aware that some churches may downplay or obscure their affiliation.
  • Look for “Great Commission Baptists”—a rebranded term used by some SBC churches to distance themselves from controversy.
  • Use the SBC church locator tool online.
  • Investigate whether the church’s pastors were trained at SBC seminaries (e.g., Southern Baptist Theological Seminary, Southwestern Baptist Theological Seminary).

But here’s the thing: A new approach is emerging—one that focuses on community-driven solutions to address the consequences of institutional failures. Transparency, accountability, and education are now essential for organizations to operate ethically in the 21st century.

As these movements grow, it’s clear that change is happening. If you’re interested in exploring these shifts, especially within religious institutions, check out the upcoming docuseries dropping this Easter Sunday. It will dive deep into the pressing need for institutional reform, highlighting the intersection of religious nonprofits and the modern world. The series will explore the ethical, financial, and leadership issues many faith-based organizations face today. For more information, visit The Religion Business.

Why “Trust the Experts” Is Failing Us: The Shocking Loopholes in Our Food System

How Big Food Hijacked Nutrition Advice

In this week’s Taste of Truth Tuesdays podcast episode, we’re diving into an issue that has been brewing in the wellness world—particularly within the anti-MLM (Multi-Level Marketing) community. While many of us recognize the toxicity of MLM schemes in the beauty, wellness, and health industries, there’s another area where the promotion of questionable health products is happening: the food industry.

It’s strange, really. The same voices that speak out against MLMs’ manipulative practices often promote highly processed, sugar-laden foods in the name of convenience, cost-effectiveness, and even “health.” You’ve likely heard some of these food brands positioned as “healthier alternatives”—like Hawaiian Fruit Punch or cinnamon toast cereals—with a wink and a nod suggesting they’re okay to indulge in because they’re “fun,” “easy,” or “fortified” with vitamins. But here’s the truth: these products aren’t the wholesome treats they’re often presented as. The U.S. food system is more complicated—and far more dangerous—than most people realize.

How Many New Chemicals Are in Our Food?

Between 2000 and 2021, 766 new chemicals were introduced into the U.S. food supply. That’s right—thousands of chemicals and additives have been added to our foods without the rigorous review process people assume exists for food safety. In fact, 98.7% of these chemicals were approved through a loophole called the Generally Recognized as Safe (GRAS) pathway, which allows companies to self-certify their ingredients as safe, bypassing FDA review altogether. This system has enabled potentially harmful chemicals to enter our food without independent oversight.

The implications for consumer health are serious. These chemicals include artificial colors, flavor enhancers, preservatives, and sweeteners linked to various health issues. And because the FDA doesn’t maintain a comprehensive list of all the chemicals in our food, the lack of oversight should concern everyone.

The Problem with Self-Certification: Why HHS Secretary Robert F. Kennedy Jr. Is Pushing Back

It’s a real problem when the system designed to ensure food safety operates like the fox guarding the henhouse. Under the GRAS loophole, manufacturers can decide for themselves whether an ingredient is safe, meaning many additives in foods like sugary cereals or drinks may never have undergone adequate safety testing. As a result, foods marketed as “harmless fun” or “nutritious” could contain chemicals with long-term health risks.

In response, Health and Human Services Secretary Robert F. Kennedy Jr. has directed the FDA to explore eliminating the GRAS loophole. His argument? The current system treats chemicals as “innocent until proven guilty” rather than requiring manufacturers to prove safety before using them in food. Kennedy is pushing for greater FDA oversight to hold companies accountable for the ingredients they use—especially those with potential long-term health effects.

The Irony of Anti-MLM Advocates Promoting Big Food Products

Here’s where things get ironic: Many anti-MLM advocates call out the harmful ingredients in MLM products like shakes or vitamins, exposing their pseudoscience and shady marketing tactics. Yet, these same people turn a blind eye when it comes to mass-market food brands like Hawaiian Fruit Punch and sugary cereals.

Why? Because these products are marketed as “fun,” “easy,” or “family-friendly” and don’t carry the same stigma as MLMs. The problem is, these mass-market foods are often loaded with added sugars, artificial colors, and preservatives that have well-documented links to obesity, diabetes, and other chronic illnesses.

The Truth: Real Nutrition vs. Big Food’s Agenda

The food industry operates much like MLMs in how it prioritizes profit over consumer health. While MLMs exploit their members with empty wellness promises, Big Food capitalizes on our craving for convenience and nostalgia. If they can make something taste good, look appealing, and market it as a childhood favorite, we’ll keep buying it—regardless of its actual nutritional value.

As consumers, we need to recognize that just because something is widely available and heavily marketed doesn’t make it safe. Many of these products contain additives that have never been thoroughly tested or reviewed by the FDA. So, while it’s important to call out MLMs for misleading practices, we can’t ignore the fact that Big Food is playing the same game with what we eat.

Conclusion: What We Can Do About It

In this week’s podcast, we discussed the need for greater transparency and awareness in the food industry. Just like with MLMs, it’s crucial to remain skeptical and stay curious about what’s being marketed to us as “healthy.” Whether it’s a pre-packaged drink or a processed cereal, understanding what’s actually in these products can help us make better, more informed choices about what we’re putting into our bodies.

But beyond skepticism, real empowerment comes from reclaiming control over our food choices—getting back to the basics, connecting with local farmers, growing our own food, and learning how to cook from scratch. The more we detach from the processed food system and build relationships with those who produce real, whole foods, the less power these corporations have over our health.

For those wondering where to start, there are resources to help. Websites like LocalHarvest.org make it easy to find nearby farmers’ markets, family farms, and CSAs (Community Supported Agriculture) in your area. Many farmers’ markets even accept food stamps through the SNAP program, making fresh, local food more accessible than ever. Programs like USDA’s Farmers Market Nutrition Program (FMNP) also help connect families with nutritious, farm-fresh options.

This isn’t about fear—it’s about freedom. The freedom to nourish ourselves and our families with food we trust, to support local communities instead of faceless conglomerates, and to opt out of a system that prioritizes profit over well-being.

Let’s keep asking questions, seeking better alternatives, and finding ways to reconnect with real food. And as always, let’s maintain our curiosity, embrace skepticism, and keep questioning what we’re told is “safe.”

Sources:

  1. Center for Science in the Public Interest. (n.d.). GRAS loophole and FDA food safety concerns. https://www.cspinet.org
  2. Environmental Working Group. (n.d.). Thousands of chemicals in our food system remain unregulated. https://www.ewg.org
  3. LocalHarvest. (n.d.). Find local farms, farmers’ markets, and CSAs. https://www.localharvest.org
  4. Pew Charitable Trusts. (2013). Fixing the FDA’s food additive regulatory system.
  5. U.S. Department of Agriculture. (n.d.). SNAP at Farmers Markets. https://www.fns.usda.gov/fmnp/overview
  6. FDA’s GRAS System: U.S. Food and Drug Administration. (n.d.). Generally Recognized as Safe (GRAS). Retrieved from https://www.fda.gov/food/food-ingredients-packaging/generally-recognized-safe-gras
  7. Robert F. Kennedy Jr.’s Statements on FDA GRAS System: U.S. Department of Health and Human Services. (2025, March 10). HHS Secretary Kennedy directs FDA to explore rulemaking to eliminate pathway for companies to self-affirm food ingredients as safe. Retrieved from https://www.hhs.gov/about/news/2025/03/10/hhs-secretary-kennedy-directs-fda-explore-rulemaking-eliminate-pathway-companies-self-affirm-food-ingredients-safe.html
  8. Studies on Food Additives and Health Risks: National Institutes of Health. (n.d.). Artificial additives and their impact on health. Artificial Food Color Additives and Child Behavior

Escaping One Cult, Joining Another? The Trap of Ideological Echo Chambers

When ‘Cult Recovery’ Looks a Lot Like a New Cult

I had a lot of different topics in mind for my final solo episode of Taste of Truth Tuesdays Season 3. For example, The Stress-Mitochondria Connection: How B vitamins, Taurine and Magnesium Fuel your Energy, A world without religion: Freedom or Fragmentation, How Emotional Trauma contributes to Chronic Pain or the Social Media Dilemma How to Break Free from the Digital Grip… But then, a new development landed right in my lap—one that perfectly encapsulates the concerning trends I’ve been observing in the deconstruction, ex-Christian, anti-MLM, and ex-cult communities.

My friend Brandie, who I had on in Season 2 for the episode From Serendipity to Scrutiny, recently blocked me. And why? Because I simply pushed back and asked questions. We’d had some private conversations in the DMs that had already raised red flags for me, but apparently, even the slightest bit of pushback was enough to get me cut off. This isn’t just about one friendship—it’s about a much bigger pattern I’ve seen unfolding.

The Deconstruction Pipeline: When Leaving a High-Control Group Means Entering Another

One of the biggest ironies in the ExChristian circles is how quickly people flee high-control religious environments only to land in equally dogmatic ideological spaces. This isn’t a coincidence—it’s human nature. As Jonathan Haidt lays out in The Righteous Mind, our reasoning evolved more for argumentation than truth-seeking. We are wired for confirmation bias, and when we leave one belief system, we often replace it with another that feels equally absolute but now appears “rational” or “liberating.”

This is where figures like Steven Hassan and Janja Lalich come in (because this isn’t just about Brandie) self-proclaimed experts on cults who, ironically, exhibit the same control tactics they claim to expose. Hassan, a former Moonie turned cult deprogrammer, has made a career out of helping people escape authoritarian religious systems. But a deeper look at his work reveals an ideological bent (it’s hard to ignore). He frequently frames conservative or traditional religious beliefs as inherently cult-like while giving progressive or leftist movements a pass. He has called Trumpism a cult but is conspicuously silent on the high-control tactics within certain progressive activist spaces. His criteria for what constitute undue influence seem to shift depending on the political context, (BITE model) making his framework less about critical thinking and more about reinforcing his preferred ideological narrative. I did what Hassan won’t: use his own model to break down the mind control tactics of the extreme left.

Janja Lalich follows a similar pattern. A (supposedly) former Marxist-Leninist, she applies her cult analysis primarily to religious and right-wing groups while glossing over the coercive elements in the far-left spaces she once occupied (or still does). Her work is valuable in breaking down how high-demand groups operate, but she, too, appears to have blind spots when it comes to ideological echo chambers outside of the religious sphere. These represent a pattern rather than an isolated incident. Other platforms like (The New Evangelicals, Dr. Pete Enns (The Bible for Normal People), Eve was framed, Jesus Unfollower, Dr. Laura Anderson just to name a few.) highlight control tactics when they appear in traditional or conservative groups but fail to apply the same scrutiny to their own ideological circles.

This selective analysis creates a dangerous illusion: it allows people leaving fundamentalist religious spaces to believe they are now “free thinkers” while unknowingly adopting another rigid belief system. The deconstruction pipeline often leads former evangelicals straight into progressive activism, where purity tests, ideological loyalty, and social shaming operate just as effectively as they did in the church. The language changes: “sin” becomes “problematic,” “heresy” becomes “harmful rhetoric”, but the mechanisms remain the same.

Haidt’s work on moral foundations helps explain this phenomenon. Progressive and conservative worldviews are built on different moral intuitions, but both can be taken to extremes. The key to avoiding ideological capture is intellectual humility—the ability to recognize that no belief system has a monopoly on truth and that reason itself can be weaponized for tribalism.

John Stuart Mill warned of this centuries ago: the greatest threat to truth is not outright censorship but the cultural and social pressures that make certain ideas unspeakable. Greg Lukianoff and Jonathan Haidt’s The Coddling of the American Mind echoes this concern, showing how overprotective thinking and emotional reasoning have created a generation that confuses disagreement with harm.

Franklin O’Kanu’s concept of the “fake intellectual” is particularly relevant here—people who claim to be champions of free thought while aggressively enforcing ideological orthodoxy.

In this episode, through my experience with Brandie, I’ll illustrate how skepticism is selectively applied, and how ‘critical thinking’ communities can become just as dogmatic as the systems they reject. And unlike Hassan or Lalich, my connection with Brandie was personal. And that’s why I felt this warranted an entire podcast episode. Because what happened with her is a microcosm of a larger issue: people leaving high-control spaces only to re-enter new ones. They are convinced that this time, they’ve finally found the “truth.” Spoiler alert: that’s not how truth works.

So, let’s talk about it.


Blocked for Asking Questions

Recently, Brandie posted on Instagram about DARVO—a psychological tactic where abusers Deny, Attack, and Reverse Victim and Offender to avoid accountability. I agree that MLMs use DARVO. But I wanted to add friendly pushback, that I’ve noticed anti-MLM advocates use similar tactics to silence critics—especially when it comes to questioning the food industry— but she had turned the comments off.

So I went to Substack, wrote a note, tagged her and asked for us to have a discussion. and that’s when she blocked me. Not for being aggressive. Not for being rude. But for questioning her narrative.

So much for open conversation.

DARVO: The Classic Manipulation Tactic

DARVO stands for Deny, Attack, Reverse Victim and Offender—a tactic frequently used by abusers, cult leaders, and high-control groups when they’re called out. It flips accountability on its head, making the person asking legitimate questions seem like the aggressor while the actual manipulator plays the victim.

How MLMs Use DARVO

Multi-Level Marketing (MLM) schemes thrive on DARVO because their entire business model is built on deception. Here’s a classic example:

  1. Deny – A distributor is confronted with the fact that 99% of people in MLMs lose money. Instead of addressing the data, they deny it completely:
    “That’s just a myth! I know tons of people making six figures!”
  2. Attack – When pressed further, they go on the offensive, accusing the skeptic of being negative or jealous:
    “Wow, you’re so close-minded. No wonder you’re not successful!”
  3. Reverse Victim and Offender – Finally, they paint themselves as the victim and the questioner as the bully:
    “I’m just a woman trying to build a business and empower others. Why are you trying to tear me down?”

This tactic shuts down meaningful discussion and keeps people trapped in a system that exploits them.

Do you know what else exploits individuals? Fear and propaganda.

I saw this firsthand in a recent conversation with a friend who’s deeply entrenched in leftist ideologies and what I’d call “Trump Derangement Syndrome.” She shared a post warning people to change their bank accounts because of a false claim that Elon Musk’s staff had access to personal financial data. I pointed out that the post was misinformation, but instead of engaging with the facts, the conversation quickly shifted in a way that mirrors the DARVO tactic.

First, she denied that the post could be harmful or misleading. Then, she attacked me for not understanding the larger “fear” that people are feeling in the current political climate. Finally, she reversed the roles, casting herself as the victim of a chaotic world and me as the one creating unnecessary tension by questioning the post.

This is a textbook example of DARVO, a tactic that deflects accountability, shifts blame, and keeps people trapped in fear-driven narratives. It keeps them from having honest, fact-based conversations and prevents any real understanding of what’s going on around them.

How Brandie Used DARVO on Me

Ironically, despite being an anti-MLM advocate, Brandie used the exact same manipulation tactics when I pushed back on some of her positions. This is a woman who criticizes manipulative marketing tactics in MLMs, yet here she was, employing the very same tactics in our discussion. It’s a stark example of how these patterns can be so ingrained that even those who oppose them can fall into using them.

Deny – When I questioned her promotion of dietitians who endorse processed foods like Clif Z Bars (which recently faced a class-action lawsuit for misleading health claims), she refused to acknowledge the legitimate concerns. Instead, she dismissed it by claiming that caring about food ingredients was more stressful for the body than just eating the food itself—a false dichotomy that undermines any nuance in the conversation, especially when she often critiques the same logical fallacy in other contexts.

Attack – Rather than engaging with my points, she made it personal, implying that I was being antagonistic or bad-faith for even questioning her stance.

Reverse Victim and Offender – Finally, when I didn’t back down, she blocked me, flipping the narrative to make it seem like I was the one causing harm simply by asking questions.


When Therapy Becomes Thought Control: The Weaponization of Mental Health

What makes this dynamic even more interesting is that both my friend in Portland and Brandie, an anti-MLM advocate, are therapists. These conversations have all unfolded within a culture that professes to value feelings, emotional well-being, and mental health awareness. More people are going to therapy than ever before, and an increasing number of people are training to become therapists—mostly women. Currently, around 70-80% of psychologists and therapists are female, and those seeking help are also more likely to be female.

The field has increasingly become a vehicle for ideological activism. Dr. Roger McFillin has spoken extensively about this shift, describing how therapy now often reinforces victimhood narratives rather than fostering resilience. Instead of helping clients process experiences and build coping skills, many therapists nudge them toward predetermined ideological conclusions—especially in areas of identity, oppression, and systemic injustice.

This shift has eroded one of psychology’s most fundamental ethical principles: informed consent. Clients, particularly young and vulnerable individuals, are often funneled into ideological frameworks without realizing it. Under the guise of “affirming care” or “social justice-informed therapy,” therapists may subtly guide them toward specific worldviews rather than offering a full range of perspectives. What should be a process of self-discovery instead becomes thought reform, where questioning the prevailing narrative is framed as harmful or regressive.

Therapy is no longer just political—it has become a mechanism of enforcement. We see this in counseling programs that demand ideological conformity from students, in therapists who blur the line between clinical work and activism, and in public figures like Janja Lalich and Steven Hassan, who claim to expose undue influence while engaging in the same tactics. This is ideological gatekeeping disguised as expertise.

Rather than fostering open exploration, the field is increasingly defined by rigid dogma. Questioning the dominant ideology isn’t framed as critical thinking—it’s labeled as resistance, ignorance, or even harm. And when that happens, dissenting voices aren’t debated; they’re erased. If this trend continues, therapy won’t just be a tool for self-improvement. It will be a tool for social control. It already is.


The Hypocrisy of Selective Skepticism

Brandie and the anti-MLM crowd claim to combat misinformation, yet they overlook a significant issue: the influence of Big Food and Big Pharma on public health narratives.

On her social media story and in private conversations, Brandie has defended dietitians who actively promote ultra-processed foods. Some registered dietitians with large platforms endorse products like Hawaiian Punch and Clif Z Bars as acceptable—even healthy—options.

Clif Z Bars, for example, were recently involved in a $12 million class action settlement for falsely marketing their products as “healthy and nutritious.” These bars are 37% added sugar, essentially sugar bombs.

Yet, a dietitian Brandie supports feeds these bars to her young children, publicly calling them a “healthy snack.” Why is this not considered misinformation?

A deeper issue lies in the conflicts of interest within the nutrition field. 95% of the 2020 U.S. Dietary Guidelines Advisory Committee members had conflicts of interest with the food and pharmaceutical industries. Many had financial ties to corporations like Kellogg, Abbott, Kraft, Mead Johnson, General Mills, and Dannon. Similarly, a 2023 report by U.S. Right to Know revealed that 65% of the 2025 Dietary Guidelines Advisory Committee had high-risk or medium-risk conflicts of interest with industry actors like Novo Nordisk, the National Dairy Council, Eli Lilly, and Weight Watchers International.

Interestingly, both Clif Z Bars and Hawaiian Punch—the two foods mentioned in this discussion—are owned by Mondelēz International, a company that has faced scrutiny over its ties to government-advising scientists and other potential conflicts of interest. This raises an important question: How much of what we’re told by credentialed experts is shaped by corporate influence rather than unbiased science?

These conflicts of interest raise serious concerns about industry influence over public health recommendations. Yet, if you question this, you’re labeled anti-science.

This kind of blind faith in authority is no different from religious dogma. The pursuit of truth should always leave room for debate. This also highlights why blindly trusting “credentialed experts” is insufficient. Degrees and titles don’t guarantee that recommendations are free from corporate influence.

Rather than acknowledge these conflicts, Brandie and her followers discredit those asking valid questions, often accusing them of using the “Just Asking Questions” fallacy.

The “Just Asking Questions” Fallacy

A common tactic used to dismiss skepticism is labeling it as the “Just Asking Questions” (JAQ) fallacy. This fallacy occurs when people imply that merely questioning an issue is a form of misinformation or bad faith argumentation.

Many dietitians and anti-MLM advocates are deeply entrenched in mainstream narratives on topics like vaccine safety, climate change, and pharmaceutical efficacy. When skeptics ask pointed questions about these subjects, they are often accused of using JAQing off—a term that suggests they are sowing doubt without providing counter-evidence. The accusation assumes that asking difficult questions is inherently conspiratorial, rather than a legitimate means of inquiry.

But skepticism is not the same as denialism. Critical thinking demands that we interrogate all claims—especially those made by institutions with financial or ideological incentives. Dismissing questions outright only serves to protect entrenched power structures.


The Counterpoint: Intellectual Humility and the Dogma of Data

While it’s vital to engage critically with the information we’re presented, it’s equally crucial to consider the potential pitfalls of blind adherence to any ideology—whether it’s religious, political, or scientific. In the modern age, science and data have often become the new forms of dogma. The scientific community, which prides itself on skepticism and inquiry, is sometimes treated as an unassailable authority—leaving no room for dissent or alternative perspectives.

The worship of science and data as infallible can feel eerily similar to religious dogma. It demands conformity in the name of progress, dismisses alternative viewpoints, and often shuts down debate—all while asserting that it’s in the name of critical thinking and rationality. In this system, the pursuit of truth can ironically become an exercise in tribalism and intellectual rigidity.

What is critical to recognize is that science and reason themselves are not immune to bias, corruption, or influence. Take, for example, the “revolving door” between regulatory agencies and the pharmaceutical industry, which compromises the integrity of public health policies. This conflict of interest is a significant factor in the mistrust surrounding many mainstream health recommendations, especially when we see how corporate interests shape the outcomes of clinical trials, the approval of drugs, or public health initiatives.

Take the nutrition field, for example. The dietitian mentioned earlier endorses Clif Z Bars for her young children, but if you challenge this, you’re accused of being anti-science or fear-mongering.

Similarly, when figures like RFK Jr. highlight pharmaceutical industry ties to regulatory agencies, critics don’t engage with the data. Instead, they attempt to discredit the person asking the questions.

The Real Issue is Deception from Trusted Intuitions

The real misinformation often stems from corporate-backed institutions. Public trust in physicians and hospitals fell from 71.5% in April 2020 to 40.1% in January 2024—not due to misinformation, but because people witnessed firsthand the contradictions, shifting narratives, and financial incentives behind public health decisions. Trust is eroded by deception, not by questioning.

RFK Jr. isn’t “sowing doubt” for the sake of it. He’s pointing out documented cases where pharmaceutical companies have manipulated clinical trials, buried adverse data, and exercised significant influence over regulatory bodies. His book The Real Anthony Fauci outlines a heavily researched case against the unchecked power of Big Pharma and its ties to government agencies. If his claims were false, he would face lawsuits, yet his work continues to spark vital discussions.

True skepticism means demanding better science, not blindly trusting authority. The real danger lies in silencing those who ask critical questions.


Big Food and the Shaming of Health Advocates

A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda. This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.

Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.


Why We Need to Trust Ourselves, Not JUST the Experts

What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.

Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.


Is This Healing or Just Another High-Control Belief System?

Brandie often talks about “cult recovery” and the importance of psychological resilience. But is she really modeling resilience? Because true resilience isn’t about avoiding discomfort—it’s about engaging with it, questioning your own biases, and standing firm in discussions, even when they challenge your worldview.

Instead, she’s teaching people to coddle their minds. To create ideological echo chambers where questioning the “right” experts is heresy. To avoid any perspective that might cause discomfort. If she’s teaching people to avoid discomfort rather than work through it, I’m not sure how that aligns with the principles of ethical psychotherapy.

True healing requires grappling with discomfort, not running from it. When you teach people to shut down their discomfort rather than confront it, you’re not promoting growth—you’re just pushing them into another high-control belief system.

That’s not healing. That’s just another form of control.

And let’s be real—if your response to fair, thoughtful criticism is to shut down the conversation and block people who used to support you, you haven’t actually deconstructed anything. You’ve just built a new echo chamber with different branding.


The Bigger Picture

This isn’t just about Brandie. It’s about a larger pattern I see in the deconstruction and anti-MLM communities. Many of them claim to be freeing minds, but in reality, they’re just recruiting people into a different kind of ideological purity test.

The message is clear: You’re allowed to be skeptical, but only in the “approved” ways.

That’s not intellectual freedom. That’s just another cult.


Where Do We Go From Here?

We need real conversations about manipulation and misinformation—whether it comes from MLMs, Big Food, Big Pharma, or influencer dietitians who profit from pushing corporate-backed narratives. It means we need to question everything—without replacing one unquestionable authority with another. And we need to be willing to hold all forms of power accountable, not just the ones that fit neatly into our existing beliefs.

Because if we’re not careful, we’ll escape one high-control group only to fall right into another.

Sources:

The Wounds We Don’t See: Betrayal, Recovery and Rebuilding Trust

Healing After Religious Abuse: A Conversation with Connie A. Baker

Religious abuse can leave deep scars—ones that don’t just fade with time but require intentional healing. In this week’s conversation, I sat down with Connie A. Baker, author of Traumatized by Religious Abuse, for an honest and heartfelt discussion about the journey of healing from spiritual trauma. Connie shares her own experiences, the painful realities of the “second wound,” and how survivors can reclaim their emotional autonomy after years of manipulation and control.

Why Healing Can’t Be Rushed

One of the most profound takeaways from our conversation was the reminder that healing isn’t something to bulldoze through. Connie calls herself a “recovering bulldozer,” always pushing to move forward as quickly as possible. But in trauma recovery, speed can be counterproductive. She embraces the mantra, slow is steady, and steady is fast. For survivors, learning to slow down and allow healing to unfold naturally is essential. Trying to rush past the pain often leads to setbacks, while true recovery requires patience, self-compassion, and time.

The Second Wound: Betrayal After Speaking Out

Connie describes how only 25% of the damage she endured came from the abuse itself—the remaining 75% came from the judgment, rejection, and betrayal she faced when she spoke out. This “second wound” is a devastating reality for many survivors who expect support but instead encounter disbelief, gaslighting, or outright hostility.

I resonated deeply with this. When I began speaking about my own experiences within the church, I was met with accusations of backsliding, manipulation, and spiritual rebellion. Survivors already carry the weight of their trauma, and the added burden of social ostracization can feel insurmountable.

So how do we heal from this betrayal? Connie shares practical steps, including:

  • Finding safe, validating spaces where your story is heard and honored.
  • Understanding that others’ disbelief or discomfort does not negate your truth.
  • Developing strong boundaries to protect yourself from further harm.

Naming Abuse and Embracing Spectrum Thinking

One of the most insidious aspects of religious abuse is the difficulty of naming it. Many survivors downplay their experiences, believing that if they weren’t physically harmed, it “wasn’t that bad.” But Connie emphasizes that minimizing abuse hinders healing.

Abuse exists on a spectrum—from coercive control and emotional manipulation to outright physical harm. Recognizing where an experience falls on that spectrum is crucial for understanding the impact and taking steps toward recovery. This applies beyond religion too—cults, MLMs, and even rigid ideological movements can exhibit the same coercive tactics found in high-control religious environments.

Developing spectrum thinking—moving away from rigid “all or nothing” perspectives—allows survivors to see the full picture. Instead of thinking, “I was never physically hurt, so it wasn’t abuse,” they can acknowledge, “This environment manipulated me, eroded my self-trust, and controlled my emotions. That was harmful.”

Reclaiming Emotional Autonomy

Spiritual abuse often hinges on emotional suppression. Survivors are told that negative emotions—anger, sadness, fear—are sinful or a sign of weak faith. Verses like “Rejoice in the Lord always” and “Be anxious for nothing” are weaponized to shame people into emotional denial.

But emotions provide vital information. Anger tells us when our boundaries have been crossed. Sadness signals loss and the need for healing. Anxiety can be a survival mechanism. Connie reminds us that full wisdom comes from embracing the entire spectrum of human emotions.

Learning to trust yourself again after years of emotional control is no small feat. Some practical steps include:

  • Allowing yourself to feel emotions without labeling them as good or bad.
  • Recognizing when religious conditioning is silencing your true feelings.
  • Using anger constructively—to set boundaries rather than self-destruct.

Wrestling with Worldview: From Spiritual to Materialist and Back Again

Many survivors of religious abuse go through a radical shift in their worldview. Some reject spirituality entirely, embracing a materialist perspective where only the tangible world is real. Others swing to the opposite extreme, seeking comfort in rigid new belief systems.

Connie highlights that this spectrum—from deeply spiritual to strictly materialist—is something many survivors navigate as they attempt to make sense of their experiences. Some turn to hedonism—“Eat, drink, and be merry”—while others find meaning in service, activism, or intellectual pursuits. What matters most isn’t where someone lands on the spectrum but rather the process of wrestling with meaning, truth, and autonomy after religious trauma.

Final Thoughts

Healing from religious abuse is not linear. It’s messy, painful, and often isolating. But as Connie’s journey shows, it’s possible. By embracing the full range of emotions, setting firm boundaries, and recognizing abuse for what it is, survivors can reclaim their autonomy and rebuild a life of freedom and self-trust.

If you’re in the midst of this journey, know that you are not alone. Whether you’re deconstructing, reconstructing, or simply trying to make sense of it all, your experiences are valid. And healing—real, lasting healing—is possible.

What part of this conversation resonated most with you? Drop a comment and let’s keep the discussion going.

And as always: Maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒

Resources:

From ‘Women’ to ‘AFAB’: The Ideological Capture of Biology and the War on Reality

Welcome back to Taste of Truth Tuesdays. Today, we’re diving into a topic I’ve wanted to explore for a while now. Earlier this month, I came across a writer on Substack who posted something that really struck me. In his piece, he used dehumanizing language ‘assigned female at birth’. While his intention may have been to be inclusive, I found it to be exclusive and downright misogynistic.

It reminded me of back in 2021, I had a few people reach out to me on Instagram, pointing out that we had shifted from using the term ‘women’ to ‘AFAB’—’assigned female at birth.’ My gut reaction was intense—what the hell is going on here? It also reminds me of when I was living in Portland, I was constantly stressed, seeking external validation, and lacked the courage to speak up against gender ideology around 2013-2015. Little did I know, it would eventually take over the world.

Now, we’re going to dive into the consequences of transgenderism and its impact on children. And here’s the thing: I’m no longer afraid of being canceled or ridiculed. Honestly, I’ve already lost all my friends. But at this point, I’ve come to appreciate who I am, and standing for truth in today’s world has never been more important. It’s worth every consequence.

How We Got Here—The Origins of Gender Ideology

To understand how we went from recognizing biological sex as reality to debating whether we can even say the word “women” in medical journals, we have to look at where gender ideology came from.

This whole mess started with psychologist John Money in the 1950s. He was one of the first people to separate “gender” from “sex,” arguing that gender was a social construct, independent of biology. Expanding on John Money’s experiments is crucial because they expose the disturbing origins of gender ideology. Money, a psychologist and sexologist, was instrumental in pushing the idea that gender identity is entirely socially constructed, separate from biological sex. However, his most infamous experiment—the case of David Reimer—reveals the dark and unethical foundation of this belief system.

David Reimer was born male, alongside his identical twin brother, Brian. After a botched circumcision, Money convinced his parents to raise David as a girl, “Brenda,” after undergoing surgery and hormone treatments. Money believed this would prove that gender identity was purely a matter of socialization. However, David never truly identified as female. He struggled with severe psychological distress, eventually rejecting the imposed identity in his teenage years and transitioning back to male. His twin brother Brian also suffered severe emotional distress, and both tragically died by suicide in their 30s—a devastating consequence of Money’s reckless experiment.

The nature vs. nurture debate is at the heart of this issue. Money’s work attempted to prove that nurture—socialization and upbringing—could completely override biological sex. Yet, the failure of the Reimer case demonstrated the opposite: biology plays an undeniable role in identity and development. Attempts to force individuals into gender identities that contradict their biology often lead to severe psychological distress.

While John Money championed the idea that gender was purely a social construct, his ideological opponent, Dr. Milton Diamond, spent decades proving otherwise. Diamond, a biologist and sexologist, conducted extensive research showing that biological sex has an innate influence on identity. He exposed the flaws in Money’s work, particularly the David Reimer case, and argued that forcing an identity contrary to one’s biology leads to immense suffering. Diamond’s work underscored the importance of acknowledging biological sex while still allowing for individual gender expression—a stance completely at odds with today’s gender ideology, which seeks to erase biological realities altogether.

Intersex conditions are often misused as a justification for erasing sex-based distinctions. While intersex individuals exist, they make up a small fraction of the population and do not negate the binary nature of human sexual reproduction. Most intersex conditions result in variations of male or female biology, not a third sex. Using intersex as a reason to eliminate sex-based language ultimately harms both intersex and non-intersex individuals by denying the reality of biological differences.

Beyond David Reimer’s case, Money’s broader work was filled with moral controversies. His therapy sessions with young children were highly controversial and ethically disturbing by today’s standards. He conducted what he called “sexual rehearsal therapy,” which involved encouraging children to engage in sexual activities with their parents or siblings as a form of treatment for various psychological issues.

These sessions were intended to help children overcome sexual anxieties or developmental disorders, but they often crossed serious ethical boundaries and caused significant harm to the children involved. The lack of informed consent, the inappropriate nature of the activities, and the potential for long-term psychological damage have led to widespread criticism of Money’s methods.

Despite this, Money’s ideas laid the foundation for modern gender ideology. His theories, though discredited by cases like David Reimer’s, were absorbed into academia and later expanded upon by activists. The result? A cultural shift where subjective identity is prioritized over biological reality, and dissent is often met with backlash.

Understanding the origins of gender ideology is crucial because it reveals the shaky foundation upon which these ideas were built. Science, ethics, and real-world consequences all point to the same conclusion: biology matters, and attempts to erase it come at a significant human cost.

His theories were later expanded by Judith Butler in the ‘90s, who pushed the idea that gender is performative and entirely detached from biology. This philosophy has now morphed into the idea that sex itself is a “social construct.”

The Trans Flag’s Creator: A Window into Gender Ideology’s Evolution

Monica Helms, born Robert Hogge, designed the trans🏳️‍⚧️ pride flag in 1999.

Genevieve Gluck wrote in Reduxx Magizine:

According to researcher Dr. Sarah Goode, CEO of StopSO (Specialist Treatment Organization for the Prevention of Sexual Offending), pedophiles who organize online have developed their own culture, language, and symbols. One common symbol used in pedophile forums incorporates the colors baby blue, pink and white. In her lecture, ‘Hidden Knowledge: What We Ought to Know About Pedophiles,’ Dr. Goode shows a slide of the image, and says, “The pink half represents ‘girl lovers’ and the blue half represents ‘boy lovers.’”

The color code system appears to predate the initial design of the transgender flag and can be traced back to at least as early as 1997, according to online pro-pedophile forums.

Areas in Europe that advertise child trafficking to pedophile sex tourists have used the color code: “blue curtains mean a boy child prostitute and pink curtains a girl.”

It is unclear whether Helms was aware of this correlation at the time, but when discussing the symbolism behind the trans flag in an interview in 2017, Helms stated that blue represented young boys and pink represented young girls.

Whatever the case may be, his personal history and writings reveal disturbing patterns that echo the unsettling dynamics of gender ideology we’ve seen in figures like Dr. John Money. Helms, who now identifies as a woman, has long been involved in controversial and fetishistic behaviors, even writing “forced feminization” and erotic short stories. His writings include disturbing themes, such as the sexualization of minors, notably in a short story where a man marries a young girl who ages slowly, reflecting a disturbing fantasy that came to him in a dream.

In his memoir, More Than Just a Flag, Helms describes his “bigender” identity, as an “enlightened” being who floats between multiple identities, switching from male to female, sometimes simultaneously, or in an instant. He recalls times of experimentation, especially as an adult, where he would wear clothing inappropriate for his age and faced consequences for doing so at work.

Adding a deeply unsettling layer to the conversation, Helms, who was 70 at the time in 2022, made headlines by claiming to have changed his age to 25. Given the logic behind these transformations, this age shift sparked a viral conversation, with some commenters pointing out that his partner, Darlene Darlington Wagner, would now be “just 16 years old.” This raises questions about how fluid identity could extend beyond gender and into age.

As gender ideology increasingly became intertwined with political movements, it found its way into the mainstream, especially within the Democratic Party. Initially, intellectual discussions around gender began with French philosophers whose ideas about the body, power, and identity influenced later iterations of gender theory. But these complex theories have since been stripped of their nuance and rebranded into a political dogma that now dominates much of the left-leaning discourse.

The Democratic Party, which once championed civil rights and social justice, now finds itself navigating a fine line between advocating for freedom and accommodating forces that seek to change the very definition of identity itself. But at what cost? The more corporate interests and industries gain traction in shaping these ideologies, the more the left’s original values of anti-corporate resistance become a distant memory.

Which brings us to today’s nightmare.

From Fringe Theory to Political Dogma—How Gender Ideology Took Over the Democratic Party

How did academic theorizing become an institutionalized belief system within mainstream politics, particularly in the Democratic Party? This transformation happened through several key developments:

  1. The Rise of Queer Theory in Academia – Universities became breeding grounds for gender ideology throughout the 1990s and 2000s. Gender studies departments, influenced by postmodernist philosophy, framed gender as entirely fluid, rejecting biological sex distinctions. As students trained in these theories graduated and took positions in media, education, and activism, they carried these ideas into broader society.
  2. Institutional Capture and Activism – Activist organizations like the Human Rights Campaign (HRC) and the American Civil Liberties Union (ACLU) began pushing gender ideology into corporate policies, legal frameworks, and public schools. Their influence, combined with the rapid spread of social media, helped mainstream these concepts far beyond the academic world.
  3. Legal and Policy Shifts – Under the Obama administration, gender ideology gained political traction, particularly through Title IX reinterpretations that mandated schools to accommodate self-declared gender identities. This was further expanded under the Biden administration, with policies requiring federally funded institutions to adopt gender-affirming policies in sports, healthcare, and education. Let’s talk about the hilarious double standards around the billionaires funding the LGBT movement. We’ve all seen the left melting down over the influence of billionaires—except, of course, when those billionaires are funding agendas they support. An article from First Things calls out some of the big names behind the LGBT movement, and guess what? It’s showcases this massive contradiction.
  4. Big Tech and Media Reinforcement – Social media platforms, major news outlets, and entertainment industries began actively promoting gender ideology while censoring dissenting views. This created a cultural environment where questioning gender ideology was framed as hateful or bigoted, further entrenching it within left-wing politics.
  5. The Redefinition of Civil Rights – Transgender identity was increasingly framed as the next major civil rights frontier, equating sex-based protections with racial and disability rights. This shifted the Democratic Party’s platform to fully embrace gender ideology, making skepticism or critique politically unacceptable within mainstream liberal discourse.

The Shift from ‘Women’ to ‘AFAB’—Erasing Women for Ideology

So why has the term “women” been replaced with “AFAB” (Assigned Female At Birth)? The justification is that saying “women” is “exclusionary” to trans-identified females. But in reality, it’s deeply misogynistic.

Jennifer Bilek, in her Dispatches from the 11th Hour essays, has done incredible work exposing how gender ideology isn’t some organic civil rights movement—it’s a well-funded social engineering project backed by billionaires and biotech companies. She points out that this linguistic shift isn’t just about “inclusion.” It’s about destabilizing categories of sex for the benefit of corporate and medical industries.

When you erase the words “women” or “woman,” you erase women’s ability to advocate for their needs. You make it harder to talk about female-specific health issues. And you make it easier for policies to prioritize ideology over science.

The Medical and Scientific Consequences of Erasing Sex

This isn’t just an abstract cultural issue. It has real, dangerous consequences for medicine and science.

Historically, women have been excluded from medical research—for decades, studies were conducted almost exclusively on male subjects, and the results were assumed to apply to women. The problem? Women are not small men. We have different hormonal cycles, different metabolic rates, and different responses to medications.

Here are just a few examples of how ignoring biological sex in medicine harms women:

  • Heart disease: Women’s symptoms are different from men’s, and because most research was done on men, women are more likely to be misdiagnosed.
  • ACL injuries: Women are at a significantly higher risk due to differences in hip structure and ligament laxity, yet training protocols are still modeled on male athletes.
  • Medication dosages: Women metabolize drugs differently, but dosages are often tested on male bodies, leading to overdoses or ineffective treatments for women.

In 2016, the NIH finally mandated that women be included in medical research, a huge step forward. But now, under gender ideology, we’re reversing that progress by saying we can’t acknowledge sex at all.

If we replace “women’s health” with “AFAB health,” how do we effectively study and treat female-specific conditions like PCOS, endometriosis, or pregnancy-related complications?

We don’t. Because that’s the point.

The Connection Between Transgenderism and Transhumanism

As the journalist, Stella Morabito, has written:

“Transgenderism is a vehicle for state power and censorship.”

It is tyranny dressed up in the clothes of what has become the carcass of the progressive left and it seeks absolute power and control over humanity and nature.

This is where things get dark.

Jennifer Bilek and other researchers have pointed out how gender ideology is just one arm of a larger movement: transhumanism—the belief that humanity should merge with technology, that our bodies are “obsolete,” and that we should ultimately move beyond biology altogether.

Think about what the transgender movement pushes:

  • The idea that our bodies are wrong and need to be medically altered
  • A reliance on synthetic hormones for life
  • The normalization of body modification to fit identity over reality

Now zoom out: Who benefits from this ideology? Pharmaceutical companies. The same billionaires pushing trans activism are also deeply invested in AI, biotech, and synthetic biology.

Oligarchs on both the political right like Peter Thiel and on the left like Jeff Bezos. JD Vance is the co-founder of Narya Capital and invested in Amplied Bio which has announced a strategic partnership RNAV8 to support MRNA therapeutic developers. Even MAHA’s hero RFK Jr has invested in Crispr technology. Financially disclosers released in Jan 2025 reveal he holds invested in Crispr therapeutics which specialists in gene editing technologies, as well as Dragon Fly Therapeutics which focuses on immunotherapies. So, despite his history of expressing concerns against gene-editing therapy. He did state he would divest from these companies if confirmed secretary of HHS. So, Mr. Secretary, we are keeping eyes on you. 👀

I haven’t even mentioned of Elon Musk with NeuraLink and who knows what else that guy has planned. I am a big fan of DODGE and the exposure of the corruption, YET I definitely keep a skeptical eye on him as well.

The goal is not just to let people “live as their authentic selves.” The goal is to dissolve sex-based reality entirely, making people dependent on medical interventions for life. This isn’t liberation—it’s medical enslavement.

Brave New World Revisited: The Synthetic Creation of Culture

Earlier this year I read Huxley’s Brave New World, and it didn’t read as fiction, it read as he had a crystal ball into the future. In his dystopia, human reproduction was industrialized, the family unit was obsolete, and people were engineered for compliance under the guise of “progress.” Sound familiar? The push for synthetic reproduction, the erasure of sex-based identity, and the growing narrative that biology itself is a problem all mirror Huxley’s warning.

Jennifer Bilek exposes how transhumanism is the real endgame. The same corporate interests promoting gender ideology are also pioneering artificial wombs, genetically modified embryos, and bioengineered organ harvesting. This is a world where human beings are no longer conceived but manufactured. Where the natural, biological family is replaced by state-sanctioned, lab-grown “life.”

Huxley warned us about a future where people would love their servitude—where the loss of freedom would be reframed as liberation. That future is unfolding now. The question is: Are we resisting dehumanization, or are we embracing it under a new name?

The Erasure of Women Illustration by Greg Groesch

Fighting Back Against the Erasure of Women

So what do we do?

  1. Refuse to comply with ideological language. Women are women—not AFABs.
  2. Call out the erasure of sex in medicine and policy. We must advocate for sex-based language in healthcare.
  3. Expose the billionaires funding this movement. This is not grassroots activism—it’s top-down social engineering.

The fight to protect reality isn’t just about ideology. It’s about protecting women, safeguarding science, and ensuring future generations don’t grow up in a world where “female” is a forbidden word.

Sources:

Reclaiming Critical Thinking in an Age of Narrative Warfare

How Media Manipulation and Pseudo-Intellectualism Are Undermining Independent Thought

In today’s episode of Taste of Truth Tuesdays, I sit down with Franklin O’Kanu, also known as The Alchemik Pharmacist, to unpack one of the most pressing issues of our time: the erosion of critical thinking. Franklin, founder of Unorthodoxy, brings a unique perspective that bridges science, spirituality, and philosophy. Together, we explore how media narratives, pseudo-intellectualism, and societal conditioning have trained people to ignore their inner “Divine BS meter” and simply accept what they’re told.

The Death of Critical Thinking

As Franklin points out, we’ve lost the ability to thoughtfully absorb and analyze information. The past few years have conditioned individuals to disregard anything that doesn’t align with mainstream sources, experts, or consensus. Instead of engaging with information critically, many have been taught to dismiss it outright. The result? A culture that values conformity over curiosity and blind acceptance over intellectual rigor.

We discuss how this shift has been accelerated by media bombardment, especially during the pandemic. The New York Times even published an article on critical thinking, but instead of encouraging intellectual engagement, it suggested that questioning mainstream narratives is dangerous. This is narrative warfare at its finest—manipulating public perception to ensure that only “approved” ideas are given legitimacy.

The Power of Narratives: How Ideological Echo Chambers Shape Reality

Franklin O’Kanu often cites James Corbett’s work on media’s role in shaping public perception as a major inspiration behind his Substack. Corbett’s central thesis is simple: narratives build realities—and whoever controls the dominant narrative controls public thought. Nowhere is this clearer than in the nihilistic messaging that dominates left-leaning social media platforms like Meta. The idea that humans are an irredeemable blight on the planet has been mainstreamed, despite evidence to the contrary.

This same unquestioning adherence to an ideological narrative played out during the pandemic with phrases like “Trust the science” and “Don’t do your own research.” I explored this trend in my Substack, particularly through the lens of so-called ‘cult expert’ Steven Hassan. Hassan built his career exposing ideological manipulation, branding himself as the foremost authority on cult mind control. But here’s the irony: while he calls out high-control religious groups, he seems completely blind to the cult-like tactics within his own political ideology.

Information Control: Censoring ‘Dangerous’ Ideas

Hassan’s BITE model—which stands for Behavior, Information, Thought, and Emotional control—is designed to help people recognize manipulation.

In cults, leaders dictate what information followers can access. The extreme left does the same.

  • Censorship of Opposing Views – Deplatforming, banning books, firing professors—if an idea threatens the ideology, it’s labeled “harmful” and shut down.
  • Historical Revisionism – Complex events are reframed to fit simplistic oppression narratives, ignoring inconvenient facts.
  • Selective Science – Only research that supports the ideology gets funding and visibility. Studies on biological sex differences, IQ variations, or alternative climate models? Silenced or retracted—not because they’re disproven, but because they’re inconvenient.
  • Discouraging Exposure to Counterarguments – Followers are taught that listening to the other side is “platforming hate” or “giving oxygen to fascism.”

This is exactly what happened when Franklin challenged the mainstream climate change narrative. The moment he questioned NetZero policies, he wasn’t just hit with the usual accusations: “climate denier,” “science denier,” and the ever-expanding list of ideological insults meant to discredit rather than debate, but he was blocked. This is how bad ideas survive—by shutting down the people who challenge them.

Franklin warns that if you’re not careful, these narratives can take you down a dark rabbit hole built on lies. Once an ideological framework is built around selective truth, it becomes a self-reinforcing system—one that punishes dissent and rewards conformity. And once you let someone else dictate what information is “safe” for you to consume, you’re already in the first stages of ideological capture.

The Rise of the Fake Intellectual

Platforms like Facebook/Instagram/YouTube have perfected the illusion of intellectual discourse while actively suppressing opposing voices. This has led to what Franklin calls the fake intellectual—individuals or organizations that present themselves as champions of knowledge but ultimately serve to shut down real dialogue.

Fake intellectuals don’t invite discussion; they police it. They rely on appeals to authority, groupthink, and censorship to maintain an illusion of correctness. True intellectualism, on the other hand, is rooted in curiosity, openness, and the willingness to engage with challenging perspectives.

Reclaiming Intellectual Integrity

One of the most powerful insights from our discussion is the role belief plays in shaping our world. Franklin warns that when we accept narratives without scrutiny, we risk being deceived. This applies across industries—medicine, science, finance, and even religion. These systems function because people believe in them, often without verifying their claims. But if we fail to question these narratives, we become passive participants in a game where only a select few control the rules.

So, how do we resist narrative warfare and reclaim critical thinking? Franklin suggests:

  • Cultivating intellectual humility—being open to the possibility that we might be wrong.
  • Recognizing media manipulation—understanding how information is curated to shape public perception.
  • Engaging with diverse perspectives—actively seeking out voices that challenge our beliefs.
  • Trusting our own discernment—developing the confidence to think independently instead of outsourcing our opinions to authority figures.

Franklin expands on this in his writings, particularly in his two articles, How to See the World and How to Train Your Mind. As he puts it, “We all have these voices in our heads. Philosophy is really just understanding the reality of the world, and there’s a principle in philosophy—keep things as simple as possible.” He breaks it down like this:

  • You are a soul. That’s the foundation. If every child grew up knowing this, it would change the way we see ourselves.
  • You have a body. Your body exists to experience the physical reality of the world.
  • You have a mind. Your mind is an information processor that collects input from your senses. But it also generates thoughts—sometimes helpful, sometimes misleading.

Franklin uses a simple example: Is my craving for ice cream coming from my body, my mind, or my soul? That question highlights the need to discern where our impulses originate. He extends this concept to online interactions: How many thoughts do we have just from seeing something online? How many narratives do we construct before our soul even has a chance to process reality?

Online spaces, Franklin argues, give rise to what he calls the “inner troll.”🧌 He connects this to the spiritual concept of demons—forces that seek to provoke, enrage, and divide. “Think about the term ‘troll,’” he says. “What is that, really? It’s an inner demon that gets let loose online. The internet makes it easy for our worst instincts to take over.”

So, what’s the antidote? Franklin emphasizes the importance of the pause. Before reacting to something online, before getting swept into outrage, take a step back. Ask: What is happening here? What am I feeling? Is this a real threat, or is my mind generating a reaction?

“It’s extremely hard to do online,” Franklin admits. “But when we practice stepping back, we can respond more humanely—more divinely. That’s the key to reclaiming critical thinking in a world that thrives on emotional manipulation.”

The digital age bombards us with narratives designed to capture our attention, manipulate our emotions, and direct our beliefs. But we are not powerless.

On an episode last season, we discussed a concept I learned from Dr. Greg Karris—something he calls narcissistic rage in fundamentalist ideologies. It helped me understand why people react so viscerally when their beliefs are challenged. My friend Jay described a similar idea as emotional hijacks, tying it to the amygdala’s response. This concept also appears in Emotional Intelligence 2.0 by Daniel Goleman and is expanded upon in Pete Walker’s Complex PTSD.

When the amygdala gets triggered—exactly what Franklin was describing—we have to learn to recognize the physical sensations that come with it. Elevated heart rate. Sweaty palms. That’s your body sounding the alarm. But in that moment, your prefrontal cortex—the part responsible for logic and rational thinking—is offline. Your biology is overriding your soul’s intention. And that’s why taking a step back is so crucial.

The best way to get your higher reasoning back online? Create space. Pause. Let the emotional surge settle before you engage. As simple as it sounds, it’s one of the hardest things to do. But in a world where reactionary thinking is the default, practicing this skill is an act of rebellion—and a path to reclaiming our intellectual and emotional sovereignty.


Next, Franklin and I dive into a pressing issue: The Coddling of the Mind in society—a theme I’ve explored numerous times on the podcast and in my blogs. Franklin brings up a fascinating point, saying, “One thing that’s happened with COVID, though it started before, is the softening of humanity. We’ve become so soft that you can’t say anything anymore. And what that’s done is pushed away true intellectual rigor. We used to be able to sit and share ideas, but now we’re obsessed with safe spaces. And this started on college campuses.”

Franklin’s observation taps into a broader cultural shift that has eroded the foundations of intellectual engagement. In the past, people could engage in discussions where the goal wasn’t necessarily to convince others, but to explore ideas, challenge assumptions, and learn. The push for safe spaces—often an attempt to shield individuals from discomfort or offense—has inadvertently led to the silencing of open debate. In this environment, people have become more focused on avoiding offense than on confronting difficult ideas or engaging in intellectual rigor. This dynamic, Franklin argues, has stripped away the very essence of what it means to debate, discuss, and learn.

This idea echoes themes explored in Gad Saad’s The Parasitic Mind, where Saad delves into how certain ideologies undermine intellectual diversity and critical thinking. Franklin builds on this, urging that true intellectual growth comes from understanding where someone is coming from, even if their views differ from your own. “Learn what happened to individuals to understand how they arrived at their conclusions,” he says. “Remove personal bias and avoid attacks. Only then can you critique the point effectively, offering counterpoints that strengthen both arguments and allow experiences from both sides to shine.” This approach, Franklin explains, fosters a more nuanced understanding of each other’s perspectives, allowing both sides to learn and grow rather than simply entrenched in opposing views.

This fragility encourages echo chambers and groupthink, where dissent is silenced, and alternative perspectives are rejected outright. Ironically, in the pursuit of empathy, freedom, and inclusivity, movements like deconstruction can end up mirroring the same intellectual and moral rigidity they sought to escape.

I could continue typing out the entire conversation, or you could just listen. 🙂

In an age where the appearance of truth is often prioritized over truth itself, our ability to think critically is more important than ever. This episode is an invitation to break free from intellectual complacency and reclaim the power of questioning.


Article mentioned in the interview:

From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time

Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.

These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.

The Evolution of Body Image: From Calorie Counting to the Cult of Fitness

Our cultural obsession with body modification isn’t new—it’s just evolved.

In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:

“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”

For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.

So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.

The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.

15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.

Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.

By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”

The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong

But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic (Pei et al., 2020).

This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.

Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.

How Genetics Impact Strength and Muscle Development

  1. Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
    • People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
    • Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
  2. Myostatin: The Genetic “Muscle Growth Brake”
    • Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
    • People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
  3. Testosterone and Hormonal Variability
    • Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
    • Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
    • Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids) (Kraemer et al., 1998).
  4. Bone Structure and Muscle Insertions: The Aesthetic Factor
    • Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
    • Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
    • Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).

The Dangerous Myth of “Hard Work = Guaranteed Results”

Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.

This myth leads to:

  • Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
  • Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
  • Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.

The Industry’s Selective Silence on Genetics

Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:

  • Expensive training programs promising “X body in X weeks.”
  • Supplement stacks claiming to “maximize muscle growth.”
  • The illusion that buying a program from a shredded influencer will make you look like them.

Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.

After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.

Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.

Fitspiration: The Reinvention of Beauty Standards

A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.

But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.

Fitspiration and Self-Objectification: The Internalized Gaze

Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.

John Berger describes this process perfectly in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.

And the consequences are severe:

  • Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
  • Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
  • The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.

In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.

By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.

The Connection Between Fitspiration, Porn Culture, and Self-Objectification

The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:

  • The top three porn sites receive a combined 134,491 visits per minute.
  • Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
  • Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
  • A 2020 study found that 91.5% of men and 60.2% of women had watched porn in the past month (Solano, Eaton, & O’Leary, 2020).

How This Connects to Fitspiration and Porn Culture

At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.

  1. Both fitspiration and porn culture promote self-objectification.
    Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.

Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.

Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.

  1. Both industries capitalize on the illusion of empowerment.
    One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
  • Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
  • The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).

The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.

  1. The rise of OnlyFans and the blending of fitness and sex work.
    Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
  • Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
  • The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
  • Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.

This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem (Boursier et al., 2020).

The Psychological Toll: What Happens When Women Internalize These Messages?

Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:

  • Perform worse on cognitive tasks (Fredrickson et al., 1998).
  • Experience greater body shame and anxiety (Moradi & Huang, 2008).
  • Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).

And this has real-world consequences. Women who internalize self-objectification are more likely to experience:

  • Higher rates of depression and anxiety
  • Greater susceptibility to eating disorders
  • Lower confidence in their physical abilities

Reframing the Narrative: What’s the Alternative?

Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.

  • Strength training should be about what your body can do, not how it looks.
  • Health and fitness should prioritize function over pain.
  • Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
  • Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.

Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.

I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.

The Real Story Behind Nutrition Research: Unpacking ‘Statistical Significance’

What You Need to Know About Risk and Bias

If you’ve ever been confused by conflicting diet headlines, you’re not alone! Nutrition research aims to help us understand how different foods impact our health, but the process isn’t always straightforward. From small sample sizes to biases and misinterpreted data, the field is full of challenges that can lead to mixed messages. Today, we’re breaking down the complex world of nutrition research, unpacking what it really tells us, what it doesn’t, and how we can read between the lines to make sense of it all.

This is a complex topic, especially when it comes to understanding terms like absolute and relative risk, which can often be confusing without a visual, so be sure to scroll along as you listen!

Let’s dive in!

I recently sat down with Jacqui, a passionate advocate for empowering women to understand and support their bodies at every life stage. Our conversation was deeply insightful, particularly as Jacqui highlighted the importance of critically assessing nutrition research, an area she’s worked in for years. From her early love for nutrition labels to her background in bio-nutritional statistics and clinical trials, Jacqui’s journey has led her to focus on prenatal research and nutrition that fosters development.

Throughout our interview, Jacqui stressed the need for a more nuanced approach when it comes to nutrition science, pointing out how certain research methodologies and common misinterpretations can lead us astray.


1. The Pitfalls of Food Frequency Questionnaires (FFQs)

One of Jacqui’s key points was the reliability—or lack thereof—of Food Frequency Questionnaires (FFQs), a tool frequently used to assess dietary habits. FFQs often rely on participants’ memory, which can be imprecise and subjective.

Jacqui shared her firsthand experience collecting FFQ data and witnessing how confused participants often were when asked to recall what they ate. This variability in data collection can significantly impact the accuracy of nutritional studies, making it difficult to draw reliable conclusions about diet and health.

FFQs, though commonly used in research, often do not capture the full complexity of individual diets. This leads to inaccuracies in studies that can misguide dietary guidelines and public health advice. Jacqui emphasized that this is a critical issue because it directly affects how we understand nutrition and the effectiveness of dietary recommendations.


2. Understanding Relative Risk vs. Absolute Risk in Nutrition Headlines

Nutrition studies often grab attention with sensational headlines, particularly when they report relative risks. Jacqui explained how a “33% increase in risk” can sound alarming, but in many cases, it doesn’t reflect the real picture. The key issue here is the difference between relative risk and absolute risk.

  • Relative risk refers to the increased risk of a particular outcome in one group compared to another. While this sounds important, it can be misleading without context. For example, a small increase in relative risk might not translate to a significant increase in your actual chance of experiencing that outcome.
  • Absolute risk, on the other hand, tells us the actual probability of an event happening.

Jacqui stressed the importance of recognizing this distinction when reading nutrition headlines.

A 33% increase in relative risk might sound alarming, but when we examine the absolute risk, the actual impact could be much less significant. Understanding this distinction helps consumers interpret research with greater accuracy, preventing them from falling for misleading headlines.

Review Jacqui post here to learn more!


3. The Problem with ‘Statistically Significant’ Results

The term “statistically significant” often sounds impressive, but Jacqui warned that it’s not always a reliable indicator of a meaningful finding. In nutritional research, a statistically significant result means that the data supports a specific conclusion beyond what could be expected by chance. However, Jacqui compared this to winning a small lottery: just because the result is statistically significant doesn’t necessarily mean it’s practically important.

In many cases, results that are statistically significant may not have a meaningful or clinically significant impact on real-world outcomes. For example, a study might show a statistically significant difference in health markers between two groups, but the actual difference might be so small that it doesn’t matter in terms of improving health.

When encountering results labeled as statistically significant, Jacqui advised readers to take a step back and ask: Is this result meaningful in the real world, or is it just a statistical fluke?


4. Why Nutritional Research Seems Contradictory

Another fascinating part of our conversation focused on the reasons why nutritional research can often feel contradictory. Jacqui pointed out that factors like small sample sizes, observational study designs, and various biases can skew the outcomes of studies. These variables contribute to conflicting opinions and conclusions in the field of nutrition.

Moreover, biases—whether financial or ideological—can shape the results of studies and the way findings are interpreted. For instance, when a study is funded by a food company, the results might be more favorable toward the products of that company, consciously or unconsciously.

Jacqui encouraged listeners to develop a critical eye when reading nutrition studies. Instead of accepting conclusions at face value, she suggested asking questions like: What’s the sample size? Who funded the study? What biases could influence the results?


5. How to Approach Nutrition Research as an Informed Consumer

So, how should we navigate the sea of nutrition research to make informed decisions about our food? Jacqui’s advice is simple yet powerful: approach nutrition research with a critical mindset.

Here’s how to do it:

  • Look beyond the headlines: Understand the difference between relative and absolute risk and question whether the findings are clinically significant.
  • Question study design: Be wary of studies with small sample sizes or those that rely on self-reported data, like FFQs. Also, consider the biases that may influence results.
  • Seek balanced perspectives: Look for research that examines multiple viewpoints and is not influenced by financial or ideological pressures.

Jacqui’s passion for empowering women through nutrition, particularly prenatal research, shines through in her work. By shedding light on the limitations and complexities of nutrition research, she offers us a much-needed roadmap to make informed decisions about our health. Whether you’re navigating the confusion of wellness trends or simply trying to understand what’s truly healthy, Jacqui’s insights can help us all approach nutrition with more clarity and skepticism.


Want more insights from Jacqui? Follow her on Instagram, where she shares practical advice and challenges the latest trends in wellness.

Learn more about Jacqui

Work with Jacqui: https://www.wellnesswithjacqui.co.za/contact 

The lazy cookbook https://www.wellnesswithjacqui.co.za/product-page/the-lazy-cookbook

Women’s health course: https://cominghometoyourself.thinkific.com/courses/coming-home-to-yourself

Stay curious, embrace skepticism, and keep tuning in!