From ‘Women’ to ‘AFAB’: The Ideological Capture of Biology and the War on Reality

Welcome back to Taste of Truth Tuesdays. Today, we’re diving into a topic I’ve wanted to explore for a while now. Earlier this month, I came across a writer on Substack who posted something that really struck me. In his piece, he used dehumanizing language ‘assigned female at birth’. While his intention may have been to be inclusive, I found it to be exclusive and downright misogynistic.

It reminded me of back in 2021, I had a few people reach out to me on Instagram, pointing out that we had shifted from using the term ‘women’ to ‘AFAB’—’assigned female at birth.’ My gut reaction was intense—what the hell is going on here? It also reminds me of when I was living in Portland, I was constantly stressed, seeking external validation, and lacked the courage to speak up against gender ideology around 2013-2015. Little did I know, it would eventually take over the world.

Now, we’re going to dive into the consequences of transgenderism and its impact on children. And here’s the thing: I’m no longer afraid of being canceled or ridiculed. Honestly, I’ve already lost all my friends. But at this point, I’ve come to appreciate who I am, and standing for truth in today’s world has never been more important. It’s worth every consequence.

How We Got Here—The Origins of Gender Ideology

To understand how we went from recognizing biological sex as reality to debating whether we can even say the word “women” in medical journals, we have to look at where gender ideology came from.

This whole mess started with psychologist John Money in the 1950s. He was one of the first people to separate “gender” from “sex,” arguing that gender was a social construct, independent of biology. Expanding on John Money’s experiments is crucial because they expose the disturbing origins of gender ideology. Money, a psychologist and sexologist, was instrumental in pushing the idea that gender identity is entirely socially constructed, separate from biological sex. However, his most infamous experiment—the case of David Reimer—reveals the dark and unethical foundation of this belief system.

David Reimer was born male, alongside his identical twin brother, Brian. After a botched circumcision, Money convinced his parents to raise David as a girl, “Brenda,” after undergoing surgery and hormone treatments. Money believed this would prove that gender identity was purely a matter of socialization. However, David never truly identified as female. He struggled with severe psychological distress, eventually rejecting the imposed identity in his teenage years and transitioning back to male. His twin brother Brian also suffered severe emotional distress, and both tragically died by suicide in their 30s—a devastating consequence of Money’s reckless experiment.

The nature vs. nurture debate is at the heart of this issue. Money’s work attempted to prove that nurture—socialization and upbringing—could completely override biological sex. Yet, the failure of the Reimer case demonstrated the opposite: biology plays an undeniable role in identity and development. Attempts to force individuals into gender identities that contradict their biology often lead to severe psychological distress.

While John Money championed the idea that gender was purely a social construct, his ideological opponent, Dr. Milton Diamond, spent decades proving otherwise. Diamond, a biologist and sexologist, conducted extensive research showing that biological sex has an innate influence on identity. He exposed the flaws in Money’s work, particularly the David Reimer case, and argued that forcing an identity contrary to one’s biology leads to immense suffering. Diamond’s work underscored the importance of acknowledging biological sex while still allowing for individual gender expression—a stance completely at odds with today’s gender ideology, which seeks to erase biological realities altogether.

Intersex conditions are often misused as a justification for erasing sex-based distinctions. While intersex individuals exist, they make up a small fraction of the population and do not negate the binary nature of human sexual reproduction. Most intersex conditions result in variations of male or female biology, not a third sex. Using intersex as a reason to eliminate sex-based language ultimately harms both intersex and non-intersex individuals by denying the reality of biological differences.

Beyond David Reimer’s case, Money’s broader work was filled with moral controversies. His therapy sessions with young children were highly controversial and ethically disturbing by today’s standards. He conducted what he called “sexual rehearsal therapy,” which involved encouraging children to engage in sexual activities with their parents or siblings as a form of treatment for various psychological issues.

These sessions were intended to help children overcome sexual anxieties or developmental disorders, but they often crossed serious ethical boundaries and caused significant harm to the children involved. The lack of informed consent, the inappropriate nature of the activities, and the potential for long-term psychological damage have led to widespread criticism of Money’s methods.

Despite this, Money’s ideas laid the foundation for modern gender ideology. His theories, though discredited by cases like David Reimer’s, were absorbed into academia and later expanded upon by activists. The result? A cultural shift where subjective identity is prioritized over biological reality, and dissent is often met with backlash.

Understanding the origins of gender ideology is crucial because it reveals the shaky foundation upon which these ideas were built. Science, ethics, and real-world consequences all point to the same conclusion: biology matters, and attempts to erase it come at a significant human cost.

His theories were later expanded by Judith Butler in the ‘90s, who pushed the idea that gender is performative and entirely detached from biology. This philosophy has now morphed into the idea that sex itself is a “social construct.”

The Trans Flag’s Creator: A Window into Gender Ideology’s Evolution

Monica Helms, born Robert Hogge, designed the trans🏳️‍⚧️ pride flag in 1999.

Genevieve Gluck wrote in Reduxx Magizine:

According to researcher Dr. Sarah Goode, CEO of StopSO (Specialist Treatment Organization for the Prevention of Sexual Offending), pedophiles who organize online have developed their own culture, language, and symbols. One common symbol used in pedophile forums incorporates the colors baby blue, pink and white. In her lecture, ‘Hidden Knowledge: What We Ought to Know About Pedophiles,’ Dr. Goode shows a slide of the image, and says, “The pink half represents ‘girl lovers’ and the blue half represents ‘boy lovers.’”

The color code system appears to predate the initial design of the transgender flag and can be traced back to at least as early as 1997, according to online pro-pedophile forums.

Areas in Europe that advertise child trafficking to pedophile sex tourists have used the color code: “blue curtains mean a boy child prostitute and pink curtains a girl.”

It is unclear whether Helms was aware of this correlation at the time, but when discussing the symbolism behind the trans flag in an interview in 2017, Helms stated that blue represented young boys and pink represented young girls.

Whatever the case may be, his personal history and writings reveal disturbing patterns that echo the unsettling dynamics of gender ideology we’ve seen in figures like Dr. John Money. Helms, who now identifies as a woman, has long been involved in controversial and fetishistic behaviors, even writing “forced feminization” and erotic short stories. His writings include disturbing themes, such as the sexualization of minors, notably in a short story where a man marries a young girl who ages slowly, reflecting a disturbing fantasy that came to him in a dream.

In his memoir, More Than Just a Flag, Helms describes his “bigender” identity, as an “enlightened” being who floats between multiple identities, switching from male to female, sometimes simultaneously, or in an instant. He recalls times of experimentation, especially as an adult, where he would wear clothing inappropriate for his age and faced consequences for doing so at work.

Adding a deeply unsettling layer to the conversation, Helms, who was 70 at the time in 2022, made headlines by claiming to have changed his age to 25. Given the logic behind these transformations, this age shift sparked a viral conversation, with some commenters pointing out that his partner, Darlene Darlington Wagner, would now be “just 16 years old.” This raises questions about how fluid identity could extend beyond gender and into age.

As gender ideology increasingly became intertwined with political movements, it found its way into the mainstream, especially within the Democratic Party. Initially, intellectual discussions around gender began with French philosophers whose ideas about the body, power, and identity influenced later iterations of gender theory. But these complex theories have since been stripped of their nuance and rebranded into a political dogma that now dominates much of the left-leaning discourse.

The Democratic Party, which once championed civil rights and social justice, now finds itself navigating a fine line between advocating for freedom and accommodating forces that seek to change the very definition of identity itself. But at what cost? The more corporate interests and industries gain traction in shaping these ideologies, the more the left’s original values of anti-corporate resistance become a distant memory.

Which brings us to today’s nightmare.

From Fringe Theory to Political Dogma—How Gender Ideology Took Over the Democratic Party

How did academic theorizing become an institutionalized belief system within mainstream politics, particularly in the Democratic Party? This transformation happened through several key developments:

  1. The Rise of Queer Theory in Academia – Universities became breeding grounds for gender ideology throughout the 1990s and 2000s. Gender studies departments, influenced by postmodernist philosophy, framed gender as entirely fluid, rejecting biological sex distinctions. As students trained in these theories graduated and took positions in media, education, and activism, they carried these ideas into broader society.
  2. Institutional Capture and Activism – Activist organizations like the Human Rights Campaign (HRC) and the American Civil Liberties Union (ACLU) began pushing gender ideology into corporate policies, legal frameworks, and public schools. Their influence, combined with the rapid spread of social media, helped mainstream these concepts far beyond the academic world.
  3. Legal and Policy Shifts – Under the Obama administration, gender ideology gained political traction, particularly through Title IX reinterpretations that mandated schools to accommodate self-declared gender identities. This was further expanded under the Biden administration, with policies requiring federally funded institutions to adopt gender-affirming policies in sports, healthcare, and education. Let’s talk about the hilarious double standards around the billionaires funding the LGBT movement. We’ve all seen the left melting down over the influence of billionaires—except, of course, when those billionaires are funding agendas they support. An article from First Things calls out some of the big names behind the LGBT movement, and guess what? It’s showcases this massive contradiction.
  4. Big Tech and Media Reinforcement – Social media platforms, major news outlets, and entertainment industries began actively promoting gender ideology while censoring dissenting views. This created a cultural environment where questioning gender ideology was framed as hateful or bigoted, further entrenching it within left-wing politics.
  5. The Redefinition of Civil Rights – Transgender identity was increasingly framed as the next major civil rights frontier, equating sex-based protections with racial and disability rights. This shifted the Democratic Party’s platform to fully embrace gender ideology, making skepticism or critique politically unacceptable within mainstream liberal discourse.

The Shift from ‘Women’ to ‘AFAB’—Erasing Women for Ideology

So why has the term “women” been replaced with “AFAB” (Assigned Female At Birth)? The justification is that saying “women” is “exclusionary” to trans-identified females. But in reality, it’s deeply misogynistic.

Jennifer Bilek, in her Dispatches from the 11th Hour essays, has done incredible work exposing how gender ideology isn’t some organic civil rights movement—it’s a well-funded social engineering project backed by billionaires and biotech companies. She points out that this linguistic shift isn’t just about “inclusion.” It’s about destabilizing categories of sex for the benefit of corporate and medical industries.

When you erase the words “women” or “woman,” you erase women’s ability to advocate for their needs. You make it harder to talk about female-specific health issues. And you make it easier for policies to prioritize ideology over science.

The Medical and Scientific Consequences of Erasing Sex

This isn’t just an abstract cultural issue. It has real, dangerous consequences for medicine and science.

Historically, women have been excluded from medical research—for decades, studies were conducted almost exclusively on male subjects, and the results were assumed to apply to women. The problem? Women are not small men. We have different hormonal cycles, different metabolic rates, and different responses to medications.

Here are just a few examples of how ignoring biological sex in medicine harms women:

  • Heart disease: Women’s symptoms are different from men’s, and because most research was done on men, women are more likely to be misdiagnosed.
  • ACL injuries: Women are at a significantly higher risk due to differences in hip structure and ligament laxity, yet training protocols are still modeled on male athletes.
  • Medication dosages: Women metabolize drugs differently, but dosages are often tested on male bodies, leading to overdoses or ineffective treatments for women.

In 2016, the NIH finally mandated that women be included in medical research, a huge step forward. But now, under gender ideology, we’re reversing that progress by saying we can’t acknowledge sex at all.

If we replace “women’s health” with “AFAB health,” how do we effectively study and treat female-specific conditions like PCOS, endometriosis, or pregnancy-related complications?

We don’t. Because that’s the point.

The Connection Between Transgenderism and Transhumanism

As the journalist, Stella Morabito, has written:

“Transgenderism is a vehicle for state power and censorship.”

It is tyranny dressed up in the clothes of what has become the carcass of the progressive left and it seeks absolute power and control over humanity and nature.

This is where things get dark.

Jennifer Bilek and other researchers have pointed out how gender ideology is just one arm of a larger movement: transhumanism—the belief that humanity should merge with technology, that our bodies are “obsolete,” and that we should ultimately move beyond biology altogether.

Think about what the transgender movement pushes:

  • The idea that our bodies are wrong and need to be medically altered
  • A reliance on synthetic hormones for life
  • The normalization of body modification to fit identity over reality

Now zoom out: Who benefits from this ideology? Pharmaceutical companies. The same billionaires pushing trans activism are also deeply invested in AI, biotech, and synthetic biology.

Oligarchs on both the political right like Peter Thiel and on the left like Jeff Bezos. JD Vance is the co-founder of Narya Capital and invested in Amplied Bio which has announced a strategic partnership RNAV8 to support MRNA therapeutic developers. Even MAHA’s hero RFK Jr has invested in Crispr technology. Financially disclosers released in Jan 2025 reveal he holds invested in Crispr therapeutics which specialists in gene editing technologies, as well as Dragon Fly Therapeutics which focuses on immunotherapies. So, despite his history of expressing concerns against gene-editing therapy. He did state he would divest from these companies if confirmed secretary of HHS. So, Mr. Secretary, we are keeping eyes on you. 👀

I haven’t even mentioned of Elon Musk with NeuraLink and who knows what else that guy has planned. I am a big fan of DODGE and the exposure of the corruption, YET I definitely keep a skeptical eye on him as well.

The goal is not just to let people “live as their authentic selves.” The goal is to dissolve sex-based reality entirely, making people dependent on medical interventions for life. This isn’t liberation—it’s medical enslavement.

Brave New World Revisited: The Synthetic Creation of Culture

Earlier this year I read Huxley’s Brave New World, and it didn’t read as fiction, it read as he had a crystal ball into the future. In his dystopia, human reproduction was industrialized, the family unit was obsolete, and people were engineered for compliance under the guise of “progress.” Sound familiar? The push for synthetic reproduction, the erasure of sex-based identity, and the growing narrative that biology itself is a problem all mirror Huxley’s warning.

Jennifer Bilek exposes how transhumanism is the real endgame. The same corporate interests promoting gender ideology are also pioneering artificial wombs, genetically modified embryos, and bioengineered organ harvesting. This is a world where human beings are no longer conceived but manufactured. Where the natural, biological family is replaced by state-sanctioned, lab-grown “life.”

Huxley warned us about a future where people would love their servitude—where the loss of freedom would be reframed as liberation. That future is unfolding now. The question is: Are we resisting dehumanization, or are we embracing it under a new name?

The Erasure of Women Illustration by Greg Groesch

Fighting Back Against the Erasure of Women

So what do we do?

  1. Refuse to comply with ideological language. Women are women—not AFABs.
  2. Call out the erasure of sex in medicine and policy. We must advocate for sex-based language in healthcare.
  3. Expose the billionaires funding this movement. This is not grassroots activism—it’s top-down social engineering.

The fight to protect reality isn’t just about ideology. It’s about protecting women, safeguarding science, and ensuring future generations don’t grow up in a world where “female” is a forbidden word.

Sources:

Reclaiming Critical Thinking in an Age of Narrative Warfare

How Media Manipulation and Pseudo-Intellectualism Are Undermining Independent Thought

In today’s episode of Taste of Truth Tuesdays, I sit down with Franklin O’Kanu, also known as The Alchemik Pharmacist, to unpack one of the most pressing issues of our time: the erosion of critical thinking. Franklin, founder of Unorthodoxy, brings a unique perspective that bridges science, spirituality, and philosophy. Together, we explore how media narratives, pseudo-intellectualism, and societal conditioning have trained people to ignore their inner “Divine BS meter” and simply accept what they’re told.

The Death of Critical Thinking

As Franklin points out, we’ve lost the ability to thoughtfully absorb and analyze information. The past few years have conditioned individuals to disregard anything that doesn’t align with mainstream sources, experts, or consensus. Instead of engaging with information critically, many have been taught to dismiss it outright. The result? A culture that values conformity over curiosity and blind acceptance over intellectual rigor.

We discuss how this shift has been accelerated by media bombardment, especially during the pandemic. The New York Times even published an article on critical thinking, but instead of encouraging intellectual engagement, it suggested that questioning mainstream narratives is dangerous. This is narrative warfare at its finest—manipulating public perception to ensure that only “approved” ideas are given legitimacy.

The Power of Narratives: How Ideological Echo Chambers Shape Reality

Franklin O’Kanu often cites James Corbett’s work on media’s role in shaping public perception as a major inspiration behind his Substack. Corbett’s central thesis is simple: narratives build realities—and whoever controls the dominant narrative controls public thought. Nowhere is this clearer than in the nihilistic messaging that dominates left-leaning social media platforms like Meta. The idea that humans are an irredeemable blight on the planet has been mainstreamed, despite evidence to the contrary.

This same unquestioning adherence to an ideological narrative played out during the pandemic with phrases like “Trust the science” and “Don’t do your own research.” I explored this trend in my Substack, particularly through the lens of so-called ‘cult expert’ Steven Hassan. Hassan built his career exposing ideological manipulation, branding himself as the foremost authority on cult mind control. But here’s the irony: while he calls out high-control religious groups, he seems completely blind to the cult-like tactics within his own political ideology.

Information Control: Censoring ‘Dangerous’ Ideas

Hassan’s BITE model—which stands for Behavior, Information, Thought, and Emotional control—is designed to help people recognize manipulation.

In cults, leaders dictate what information followers can access. The extreme left does the same.

  • Censorship of Opposing Views – Deplatforming, banning books, firing professors—if an idea threatens the ideology, it’s labeled “harmful” and shut down.
  • Historical Revisionism – Complex events are reframed to fit simplistic oppression narratives, ignoring inconvenient facts.
  • Selective Science – Only research that supports the ideology gets funding and visibility. Studies on biological sex differences, IQ variations, or alternative climate models? Silenced or retracted—not because they’re disproven, but because they’re inconvenient.
  • Discouraging Exposure to Counterarguments – Followers are taught that listening to the other side is “platforming hate” or “giving oxygen to fascism.”

This is exactly what happened when Franklin challenged the mainstream climate change narrative. The moment he questioned NetZero policies, he wasn’t just hit with the usual accusations: “climate denier,” “science denier,” and the ever-expanding list of ideological insults meant to discredit rather than debate, but he was blocked. This is how bad ideas survive—by shutting down the people who challenge them.

Franklin warns that if you’re not careful, these narratives can take you down a dark rabbit hole built on lies. Once an ideological framework is built around selective truth, it becomes a self-reinforcing system—one that punishes dissent and rewards conformity. And once you let someone else dictate what information is “safe” for you to consume, you’re already in the first stages of ideological capture.

The Rise of the Fake Intellectual

Platforms like Facebook/Instagram/YouTube have perfected the illusion of intellectual discourse while actively suppressing opposing voices. This has led to what Franklin calls the fake intellectual—individuals or organizations that present themselves as champions of knowledge but ultimately serve to shut down real dialogue.

Fake intellectuals don’t invite discussion; they police it. They rely on appeals to authority, groupthink, and censorship to maintain an illusion of correctness. True intellectualism, on the other hand, is rooted in curiosity, openness, and the willingness to engage with challenging perspectives.

Reclaiming Intellectual Integrity

One of the most powerful insights from our discussion is the role belief plays in shaping our world. Franklin warns that when we accept narratives without scrutiny, we risk being deceived. This applies across industries—medicine, science, finance, and even religion. These systems function because people believe in them, often without verifying their claims. But if we fail to question these narratives, we become passive participants in a game where only a select few control the rules.

So, how do we resist narrative warfare and reclaim critical thinking? Franklin suggests:

  • Cultivating intellectual humility—being open to the possibility that we might be wrong.
  • Recognizing media manipulation—understanding how information is curated to shape public perception.
  • Engaging with diverse perspectives—actively seeking out voices that challenge our beliefs.
  • Trusting our own discernment—developing the confidence to think independently instead of outsourcing our opinions to authority figures.

Franklin expands on this in his writings, particularly in his two articles, How to See the World and How to Train Your Mind. As he puts it, “We all have these voices in our heads. Philosophy is really just understanding the reality of the world, and there’s a principle in philosophy—keep things as simple as possible.” He breaks it down like this:

  • You are a soul. That’s the foundation. If every child grew up knowing this, it would change the way we see ourselves.
  • You have a body. Your body exists to experience the physical reality of the world.
  • You have a mind. Your mind is an information processor that collects input from your senses. But it also generates thoughts—sometimes helpful, sometimes misleading.

Franklin uses a simple example: Is my craving for ice cream coming from my body, my mind, or my soul? That question highlights the need to discern where our impulses originate. He extends this concept to online interactions: How many thoughts do we have just from seeing something online? How many narratives do we construct before our soul even has a chance to process reality?

Online spaces, Franklin argues, give rise to what he calls the “inner troll.”🧌 He connects this to the spiritual concept of demons—forces that seek to provoke, enrage, and divide. “Think about the term ‘troll,’” he says. “What is that, really? It’s an inner demon that gets let loose online. The internet makes it easy for our worst instincts to take over.”

So, what’s the antidote? Franklin emphasizes the importance of the pause. Before reacting to something online, before getting swept into outrage, take a step back. Ask: What is happening here? What am I feeling? Is this a real threat, or is my mind generating a reaction?

“It’s extremely hard to do online,” Franklin admits. “But when we practice stepping back, we can respond more humanely—more divinely. That’s the key to reclaiming critical thinking in a world that thrives on emotional manipulation.”

The digital age bombards us with narratives designed to capture our attention, manipulate our emotions, and direct our beliefs. But we are not powerless.

On an episode last season, we discussed a concept I learned from Dr. Greg Karris—something he calls narcissistic rage in fundamentalist ideologies. It helped me understand why people react so viscerally when their beliefs are challenged. My friend Jay described a similar idea as emotional hijacks, tying it to the amygdala’s response. This concept also appears in Emotional Intelligence 2.0 by Daniel Goleman and is expanded upon in Pete Walker’s Complex PTSD.

When the amygdala gets triggered—exactly what Franklin was describing—we have to learn to recognize the physical sensations that come with it. Elevated heart rate. Sweaty palms. That’s your body sounding the alarm. But in that moment, your prefrontal cortex—the part responsible for logic and rational thinking—is offline. Your biology is overriding your soul’s intention. And that’s why taking a step back is so crucial.

The best way to get your higher reasoning back online? Create space. Pause. Let the emotional surge settle before you engage. As simple as it sounds, it’s one of the hardest things to do. But in a world where reactionary thinking is the default, practicing this skill is an act of rebellion—and a path to reclaiming our intellectual and emotional sovereignty.


Next, Franklin and I dive into a pressing issue: The Coddling of the Mind in society—a theme I’ve explored numerous times on the podcast and in my blogs. Franklin brings up a fascinating point, saying, “One thing that’s happened with COVID, though it started before, is the softening of humanity. We’ve become so soft that you can’t say anything anymore. And what that’s done is pushed away true intellectual rigor. We used to be able to sit and share ideas, but now we’re obsessed with safe spaces. And this started on college campuses.”

Franklin’s observation taps into a broader cultural shift that has eroded the foundations of intellectual engagement. In the past, people could engage in discussions where the goal wasn’t necessarily to convince others, but to explore ideas, challenge assumptions, and learn. The push for safe spaces—often an attempt to shield individuals from discomfort or offense—has inadvertently led to the silencing of open debate. In this environment, people have become more focused on avoiding offense than on confronting difficult ideas or engaging in intellectual rigor. This dynamic, Franklin argues, has stripped away the very essence of what it means to debate, discuss, and learn.

This idea echoes themes explored in Gad Saad’s The Parasitic Mind, where Saad delves into how certain ideologies undermine intellectual diversity and critical thinking. Franklin builds on this, urging that true intellectual growth comes from understanding where someone is coming from, even if their views differ from your own. “Learn what happened to individuals to understand how they arrived at their conclusions,” he says. “Remove personal bias and avoid attacks. Only then can you critique the point effectively, offering counterpoints that strengthen both arguments and allow experiences from both sides to shine.” This approach, Franklin explains, fosters a more nuanced understanding of each other’s perspectives, allowing both sides to learn and grow rather than simply entrenched in opposing views.

This fragility encourages echo chambers and groupthink, where dissent is silenced, and alternative perspectives are rejected outright. Ironically, in the pursuit of empathy, freedom, and inclusivity, movements like deconstruction can end up mirroring the same intellectual and moral rigidity they sought to escape.

I could continue typing out the entire conversation, or you could just listen. 🙂

In an age where the appearance of truth is often prioritized over truth itself, our ability to think critically is more important than ever. This episode is an invitation to break free from intellectual complacency and reclaim the power of questioning.


Article mentioned in the interview:

From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time

Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.

These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.

The Evolution of Body Image: From Calorie Counting to the Cult of Fitness

Our cultural obsession with body modification isn’t new—it’s just evolved.

In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:

“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”

For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.

So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.

The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.

15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.

Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.

By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”

The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong

But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic (Pei et al., 2020).

This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.

Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.

How Genetics Impact Strength and Muscle Development

  1. Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
    • People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
    • Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
  2. Myostatin: The Genetic “Muscle Growth Brake”
    • Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
    • People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
  3. Testosterone and Hormonal Variability
    • Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
    • Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
    • Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids) (Kraemer et al., 1998).
  4. Bone Structure and Muscle Insertions: The Aesthetic Factor
    • Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
    • Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
    • Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).

The Dangerous Myth of “Hard Work = Guaranteed Results”

Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.

This myth leads to:

  • Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
  • Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
  • Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.

The Industry’s Selective Silence on Genetics

Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:

  • Expensive training programs promising “X body in X weeks.”
  • Supplement stacks claiming to “maximize muscle growth.”
  • The illusion that buying a program from a shredded influencer will make you look like them.

Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.

After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.

Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.

Fitspiration: The Reinvention of Beauty Standards

A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.

But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.

Fitspiration and Self-Objectification: The Internalized Gaze

Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.

John Berger describes this process perfectly in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.

And the consequences are severe:

  • Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
  • Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
  • The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.

In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.

By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.

The Connection Between Fitspiration, Porn Culture, and Self-Objectification

The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:

  • The top three porn sites receive a combined 134,491 visits per minute.
  • Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
  • Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
  • A 2020 study found that 91.5% of men and 60.2% of women had watched porn in the past month (Solano, Eaton, & O’Leary, 2020).

How This Connects to Fitspiration and Porn Culture

At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.

  1. Both fitspiration and porn culture promote self-objectification.
    Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.

Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.

Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.

  1. Both industries capitalize on the illusion of empowerment.
    One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
  • Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
  • The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).

The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.

  1. The rise of OnlyFans and the blending of fitness and sex work.
    Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
  • Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
  • The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
  • Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.

This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem (Boursier et al., 2020).

The Psychological Toll: What Happens When Women Internalize These Messages?

Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:

  • Perform worse on cognitive tasks (Fredrickson et al., 1998).
  • Experience greater body shame and anxiety (Moradi & Huang, 2008).
  • Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).

And this has real-world consequences. Women who internalize self-objectification are more likely to experience:

  • Higher rates of depression and anxiety
  • Greater susceptibility to eating disorders
  • Lower confidence in their physical abilities

Reframing the Narrative: What’s the Alternative?

Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.

  • Strength training should be about what your body can do, not how it looks.
  • Health and fitness should prioritize function over pain.
  • Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
  • Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.

Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.

I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.

The Real Story Behind Nutrition Research: Unpacking ‘Statistical Significance’

What You Need to Know About Risk and Bias

If you’ve ever been confused by conflicting diet headlines, you’re not alone! Nutrition research aims to help us understand how different foods impact our health, but the process isn’t always straightforward. From small sample sizes to biases and misinterpreted data, the field is full of challenges that can lead to mixed messages. Today, we’re breaking down the complex world of nutrition research, unpacking what it really tells us, what it doesn’t, and how we can read between the lines to make sense of it all.

This is a complex topic, especially when it comes to understanding terms like absolute and relative risk, which can often be confusing without a visual, so be sure to scroll along as you listen!

Let’s dive in!

I recently sat down with Jacqui, a passionate advocate for empowering women to understand and support their bodies at every life stage. Our conversation was deeply insightful, particularly as Jacqui highlighted the importance of critically assessing nutrition research, an area she’s worked in for years. From her early love for nutrition labels to her background in bio-nutritional statistics and clinical trials, Jacqui’s journey has led her to focus on prenatal research and nutrition that fosters development.

Throughout our interview, Jacqui stressed the need for a more nuanced approach when it comes to nutrition science, pointing out how certain research methodologies and common misinterpretations can lead us astray.


1. The Pitfalls of Food Frequency Questionnaires (FFQs)

One of Jacqui’s key points was the reliability—or lack thereof—of Food Frequency Questionnaires (FFQs), a tool frequently used to assess dietary habits. FFQs often rely on participants’ memory, which can be imprecise and subjective.

Jacqui shared her firsthand experience collecting FFQ data and witnessing how confused participants often were when asked to recall what they ate. This variability in data collection can significantly impact the accuracy of nutritional studies, making it difficult to draw reliable conclusions about diet and health.

FFQs, though commonly used in research, often do not capture the full complexity of individual diets. This leads to inaccuracies in studies that can misguide dietary guidelines and public health advice. Jacqui emphasized that this is a critical issue because it directly affects how we understand nutrition and the effectiveness of dietary recommendations.


2. Understanding Relative Risk vs. Absolute Risk in Nutrition Headlines

Nutrition studies often grab attention with sensational headlines, particularly when they report relative risks. Jacqui explained how a “33% increase in risk” can sound alarming, but in many cases, it doesn’t reflect the real picture. The key issue here is the difference between relative risk and absolute risk.

  • Relative risk refers to the increased risk of a particular outcome in one group compared to another. While this sounds important, it can be misleading without context. For example, a small increase in relative risk might not translate to a significant increase in your actual chance of experiencing that outcome.
  • Absolute risk, on the other hand, tells us the actual probability of an event happening.

Jacqui stressed the importance of recognizing this distinction when reading nutrition headlines.

A 33% increase in relative risk might sound alarming, but when we examine the absolute risk, the actual impact could be much less significant. Understanding this distinction helps consumers interpret research with greater accuracy, preventing them from falling for misleading headlines.

Review Jacqui post here to learn more!


3. The Problem with ‘Statistically Significant’ Results

The term “statistically significant” often sounds impressive, but Jacqui warned that it’s not always a reliable indicator of a meaningful finding. In nutritional research, a statistically significant result means that the data supports a specific conclusion beyond what could be expected by chance. However, Jacqui compared this to winning a small lottery: just because the result is statistically significant doesn’t necessarily mean it’s practically important.

In many cases, results that are statistically significant may not have a meaningful or clinically significant impact on real-world outcomes. For example, a study might show a statistically significant difference in health markers between two groups, but the actual difference might be so small that it doesn’t matter in terms of improving health.

When encountering results labeled as statistically significant, Jacqui advised readers to take a step back and ask: Is this result meaningful in the real world, or is it just a statistical fluke?


4. Why Nutritional Research Seems Contradictory

Another fascinating part of our conversation focused on the reasons why nutritional research can often feel contradictory. Jacqui pointed out that factors like small sample sizes, observational study designs, and various biases can skew the outcomes of studies. These variables contribute to conflicting opinions and conclusions in the field of nutrition.

Moreover, biases—whether financial or ideological—can shape the results of studies and the way findings are interpreted. For instance, when a study is funded by a food company, the results might be more favorable toward the products of that company, consciously or unconsciously.

Jacqui encouraged listeners to develop a critical eye when reading nutrition studies. Instead of accepting conclusions at face value, she suggested asking questions like: What’s the sample size? Who funded the study? What biases could influence the results?


5. How to Approach Nutrition Research as an Informed Consumer

So, how should we navigate the sea of nutrition research to make informed decisions about our food? Jacqui’s advice is simple yet powerful: approach nutrition research with a critical mindset.

Here’s how to do it:

  • Look beyond the headlines: Understand the difference between relative and absolute risk and question whether the findings are clinically significant.
  • Question study design: Be wary of studies with small sample sizes or those that rely on self-reported data, like FFQs. Also, consider the biases that may influence results.
  • Seek balanced perspectives: Look for research that examines multiple viewpoints and is not influenced by financial or ideological pressures.

Jacqui’s passion for empowering women through nutrition, particularly prenatal research, shines through in her work. By shedding light on the limitations and complexities of nutrition research, she offers us a much-needed roadmap to make informed decisions about our health. Whether you’re navigating the confusion of wellness trends or simply trying to understand what’s truly healthy, Jacqui’s insights can help us all approach nutrition with more clarity and skepticism.


Want more insights from Jacqui? Follow her on Instagram, where she shares practical advice and challenges the latest trends in wellness.

Learn more about Jacqui

Work with Jacqui: https://www.wellnesswithjacqui.co.za/contact 

The lazy cookbook https://www.wellnesswithjacqui.co.za/product-page/the-lazy-cookbook

Women’s health course: https://cominghometoyourself.thinkific.com/courses/coming-home-to-yourself

Stay curious, embrace skepticism, and keep tuning in!

Beyond the Before-and-After: The Truth About Social Media and Body Image

🎙️ Welcome back to Taste of Truth Tuesdays! This week, we’re diving deep into the fascinating and impactful world of body image and social media, guided by two incredible guests who bring evidence-based insights and a passion for accessibility in mental health research.

🧠 First, let me introduce Dr. Hannah Jarman, Ph.D., a trailblazer in psychology whose work sheds light on how we perceive ourselves in the digital age. Alongside her is the brilliant Ms. Claudia Liu, a Ph.D. candidate whose research explores the intersection of social media and body image. These two share a common mission: making complex research not just understandable but applicable in everyday life

Body image—it’s a term we hear often, but what does it really mean? At its core, body image is your perceptions, beliefs, feelings, thoughts, and actions related to your physical appearance. Think of it as your personal relationship with your body. Sounds simple, but in a world shaped by curated social media feeds and fitspiration photos, it’s anything but.

To ground our discussion, we’ll be exploring the four components of body image, starting with Perceptual Body Image—how you see yourself. Here’s the catch: the way you see your body often doesn’t match reality. It’s a perception distorted by negative self-talk and societal pressures. But awareness is the first step. Interrupting that loop of negative talk can help shift your perception toward something healthier.

Next, there’s Affective Body Image, which reflects how you feel about your body—your likes and dislikes. These feelings are deeply influenced by the media we consume, from TV and movies to social media trends like “fitspiration.” Here’s the thing: hating your body is not a prerequisite for change. Dissatisfaction and acceptance can coexist. Making intentional choices about what media you engage with can profoundly impact how you feel about yourself.

Then we have Cognitive Body Image, or the thoughts and beliefs you hold about your body. Ever heard someone say, “I’ll be happy when I hit my goal weight”? It’s a dangerous trap because happiness isn’t tied to a number on the scale. Chasing an external solution for an internal problem often leads to harmful patterns and a cycle of discontent.

2018: My leanest physique post-bodybuilding competitions. I sat here feeling self-conscious, convinced I looked ‘fat.’ It’s wild to look back and realize how much my mind distorted my reality.

When I look back at photos of myself at my leanest—whether it was during my bodybuilding competitions or soon after—I remember how uncomfortable I felt in my body even then. This always reminds me that body image isn’t actually about how your body looks; it’s about your relationship with your body and, ultimately, with yourself.

Finally, Behavioral Body Image—the actions we take based on our perceptions, feelings, and beliefs. When someone struggles with negative body image, they might engage in destructive behaviors like over-exercising, disordered eating, or social withdrawal.

Today, we’ll unpack these components with Dr. Jarman and Ms. Liu and dive into their groundbreaking research on the impact of social media and fitspiration on our body image. We’ll also share actionable tips to help you reshape your relationship with your body and your digital environment.

Get ready for an enlightening and empowering conversation. Let’s go!


Dr. Hannah Jarman, a research fellow at Deakin University in Melbourne, Australia, who specializes in body image, eating disorders, and the influence of media. Dr. Jarman’s interest in this field began when a young child in her life, around 5 or 6 years old, started expressing distress about her body, saying things like “I’m fat, I need to lose weight.” This was concerning not only because of the child’s age, but also because her family had a history of eating disorders. Recognizing the red flags, Dr. Jarman sought advice from a lecturer specializing in body image, which sparked her passion for research and intervention.

This led to her work on body image interventions in schools and later, a PhD on the impact of social media on adolescent body image and well-being. Dr. Jarman’s work continues to explore the critical intersection between media influence and body dissatisfaction, aiming to identify predictors and create effective prevention strategies for eating disorders.

Claudia, a final-year PhD candidate in Psychology at Melbourne University. Claudia’s research focuses on disordered eating, body image, and digital health—an emerging area in the field. Her passion for this work stems from her own personal experiences with disordered eating and negative body image during her younger years. Growing up in Southeast Asia, where thin ideals were heavily glorified, Claudia internalized these societal pressures, which led to unhealthy behaviors. Fortunately, she overcame these challenges, and this journey inspired her to pursue a PhD, hoping her research can provide insights and support for others facing similar struggles.

I’ve also seen in the data that children as young as 5 are struggling with negative body image, and I can really relate to Claudia’s experience. I, too, have struggled with disordered eating. I’ve enrolled in eating disorder therapy and have been given some of the most extreme programs, like having to eat the same meal plan six times a day for 12 weeks. The strictness of it led to binges, and it was clear that something wasn’t working.

Thank you to all the researchers out there, because while I don’t have a PhD, I did pursue a psychology certification as part of my continuing education for personal trainers. The more I worked with clients, the more I realized the connection between psychology and nutrition. Many of my clients came to me wanting to “lose weight”, but before we could even start thinking about that, we had to address underlying issues like under-eating, yo-yo dieting, and inconsistency. I had to teach them that they had to earn their right to diet, which was a difficult but crucial concept to stress. That’s when I knew I needed to learn more about psychology—it wasn’t just about the physical aspect but the mental and emotional work that had to come first.

Dr. Jarman adds, it’s so ingrained in our society, these ideals and these pressures and dieting. If you think about the people around you, how many—probably the majority, particularly of females, but also a lot of males—struggle with these issues and have unhealthy relationships with food or exercise or whatever it may be. These perfect ideals are supposedly so easy, and they should all be achieving them. But that’s absolutely right.

Men do have the pressure as well, like this big masculine look or the negative term of ‘dad bod.’ Men are also getting objectified or judged. So much of what the fitness industry sells is a psy-op. They’re just trying to sell you the idea that you can control this. It’s like in the religious world, where we have something called the prosperity gospel—‘If you do this, you’ll get God’s blessing.’ Diet culture plays the same tune: ‘If you do this, you’ll get that.’ It’s a deep psychological hook, tapping into our need for control. This need triggers dopamine, which reinforces these behaviors. Whether it’s following rigid fitness plans or religious dogma, it’s the dopamine hit that keeps us hooked. I appreciate you guys getting on here.

A little bit off-mic, season 2 was exploring breaking free from diet culture, body-neutral fitness, and focusing on performance-based goals. While you might see some changes in aesthetics, that’s just a bonus. The real focus is on getting stronger, improving blood markers, or simply walking every day. I’ve learned as a personal trainer that even when clients achieve their weight loss goals, it doesn’t always lead to a better body image or happiness. So, what is body appreciation, and why is it so crucial for mental well-being?

Body Appreciation

Claudia: “Yeah, I can take that one. So, body appreciation is basically a key or core positive body image concept that involves recognizing, valuing, and respecting the body for its functional capacity and its health, rather than how it looks. I know you mentioned that earlier on. So, it’s really about shifting the focus away from aesthetics and towards its functional capacity and functionality. Over the past 10 years, there’s been a surge in research showing that greater body appreciation is associated with a number of psychological outcomes—such as improved self-esteem, better quality of life, and overall emotional and physical well-being. Studies also show that body appreciation encourages people to adopt healthier, more flexible eating patterns, like intuitive eating. For these reasons, it’s been proposed as a potential protective factor against issues like body dissatisfaction, symptoms of disordered eating, and building resilience against societal pressures to fit unrealistic beauty standards. So, that’s kind of my interpretation of body appreciation and why it’s so important.”

Dr. Jarman: “I guess just adding to that briefly as well, I think the focus really is understanding that our bodies are wonderful. They do so much for us, and we get so caught up in how they look and the expectations in that area, that we forget how lucky we are to have a functioning body. OK, maybe you don’t like your arms or think they’re flabby, but you can hug your child or do all these incredible things that we just get so caught up in and forget. It’s about being able to take a step back and really think about and appreciate and value those things.”

You: “And also, I think body appreciation can go a level deeper for those who might be disabled or have lost certain abilities—maybe weren’t born with them, but have lost the ability to move in certain ways. That can be really difficult, because… But you can still find ways to appreciate the small things, like the sun on your skin. Or, maybe you can’t walk or hug your child like you once could, but there are still ways to appreciate the vessel that you dwell in, and that helps you interact with the world. That’s why I like body appreciation. It strips away a lot of those pressures and ideal body standards. And I think for fitness, it really… I don’t know what happened, if it’s always been poison, but wellness culture became so focused on looks. I was raised in the ‘90s—Jessica Simpson was considered fat. That slim, hair-thin ideal was pushed. And now, I’m almost 40—just crazy, that’s what I was raised with. The low-rise jeans…”

Hannah: “They’re back now, maybe just in Australia, but they’re back!”

You: “No, no thanks!” (laughter)


How Social Media Shapes Body Image and Eating Behaviors: Understanding Its Impact on Mental Health and Well-Being

Social media has become a double-edged sword in terms of its influence on our body image and eating behaviors, especially among young women. Dr. Hannah Jarman, a research expert in the field, sheds light on the complexities of this issue, drawing from the latest findings in the field.

Research consistently shows that social media tends to worsen our body image. It often leads to comparisons, where we measure ourselves against the seemingly “perfect” lives and bodies of others. This sense of inadequacy can drive us to want to change our appearance, often through unhealthy means, believing that losing weight or attaining a certain body ideal will bring happiness.

Dr. Jarman explains that while time spent online used to be the primary focus of research, recent studies have shown that the content we engage with plays a more significant role in shaping our mental health. Specifically, appearance-focused content—such as photo edits, filters, and comparison-driven posts—are more harmful than we might realize.

Interestingly, content that is perceived as “inspirational” can also contribute to this negative cycle. Instead of motivating positive behaviors, it can lead to feelings of pressure and shame, pushing individuals further away from the very practices meant to improve their well-being. Instead of encouraging exercise or body appreciation, these idealized portrayals often result in a sense of failure, making it harder to engage in self-care.

So, what can we do to become more aware of the impact social media has on our mental well-being? Dr. Jarman suggests that the first step is reflection. Being mindful of what we follow and consume online is essential. Are the accounts and content we engage with making us feel better or worse about ourselves? By being selective in our media consumption and actively avoiding harmful content, we can better protect our body image and mental health from the negative influences of social media.

Taking Control: How to Curate Your Social Media Feed for Better Body Image and Mental Health

While social media algorithms have a strong influence over the content we see, Dr. Jarman emphasizes that we do have some control over our feeds. The key lies in curating what we consume. If you find yourself comparing or feeling bad about your body after viewing certain content, it’s time to take action. Don’t hesitate to unfollow, hide, or block accounts that negatively affect your mental well-being. Instead, fill your feed with content that lifts you up—whether that’s accounts that make you laugh, reflect your hobbies, or celebrate your personal interests.

Another vital tool in reducing the harm of social media is social media literacy. Dr. Jarman encourages us to critically evaluate what we see: Who is posting this content, and why? Are they promoting a product or idea, and how realistic is what’s being presented? Developing these critical skills can help you navigate the often-misleading nature of social media, empowering you to consume content that truly adds value to your life, rather than contributing to unrealistic standards and comparisons.

By being intentional about what we engage with, we can protect ourselves from the detrimental effects of social media on body image and mental health.

Mindfulness in Social Media Consumption: A Personal Approach to Authenticity

Mindfulness is key when engaging with social media. As Dr. Jarman mentioned, it’s not just about the time we spend online, but how we feel when interacting with certain content. When consuming posts, take a moment to check in with yourself: How do you feel after reading this? Does it leave you feeling inspired, or does it trigger negative comparisons? Recognizing your emotional response is an essential step toward curating a healthier online experience.

Personally, I’ve chosen to operate from a place of transparency. I don’t monetize my content, push affiliate links, or promote products for profit. For me, it’s not about selling anything; it’s about sharing information and offering genuine value. I even make my strength training guide available for free to anyone who asks. Why? Because I want to be seen as an expert, but also as a normal, imperfect human. It’s about finding the balance between encouraging people to be open with their own journeys while demonstrating that vulnerability and authenticity are part of what makes us all human.

Dr. Hannah Jarman emphasizes that while fitspiration content can appear motivating, it may unintentionally harm individuals by focusing on unattainable ideals. She notes that before-and-after images, for instance, can imply that the person in the “before” image is unworthy, while the “after” version suddenly seems perfect. Instead, she suggests shifting the focus to how individuals feel, highlighting personal performance or other non-aesthetic milestones.

In response, I throughout the suggestion of fitness coaches adding cover photos to before-and-after images, which could serve as a “trigger warning” for those scrolling through. This small change could offer viewers the opportunity to engage more thoughtfully, especially if they have a tendency to be triggered by such comparisons.

Dr. Jarman agrees, emphasizing the importance of showcasing the entire journey—ups, downs, and all. She advocates for content that highlights authenticity, as it’s often a longer, non-linear process. By focusing on emotional growth, feelings of self-worth, and overall well-being, the goal shifts away from just numbers and aesthetics, promoting healthier perspectives on body image and wellness.


Claudia shares her personal journey with body image and disordered eating, revealing how following fitness influencers who idealized a specific body type negatively impacted her mental health. She explains how curating her social media feed by unfollowing these influencers and instead following those who emphasize strength and science-based training was transformative. This shift helped her focus on performance and appreciation for her body rather than aesthetics or calorie-burning, leading to a healthier and more sustainable approach to fitness and nutrition.

To wrap up, Dr. Hannah highlights the importance of accessible information and shares a resource for listeners: their social media accounts on Instagram and TikTok, The Well-Being Doctors (@the.well.being.doctors), which focus on making research on wellness and mental health easy to understand and implement. She encourages listeners to follow their content for practical tips and evidence-based guidance.

✨Let’s anchor in this transformative message: Your body is an instrument, not an ornament. Positive body image isn’t believing your body looks good; it’s knowing your body is good, regardless of how it looks. This quote from More Than a Body beautifully captures the essence of what we’ve explored today.

💡 The fitness industry often sets standards based on bodybuilding gurus and extreme aesthetics—standards appraised by critical judges or an audience that values visual perfection. But let’s be honest: the behind-the-scenes reality of preparing for these aesthetic ideals often includes extreme measures—severe dehydration, malnutrition, laxative and stimulant abuse, and emergency-level exhaustion. No legitimate doctor would ever recommend these tactics for health. They’re the opposite of health-promoting.

💪 Instead, let’s focus on experience and benefit, not being ornaments to be admired. Metabolic health, strength, and stamina are far more meaningful indicators of well-being than achieving a “perfect” appearance. When we prioritize function over aesthetics, we open the door to a new, more effective, and empowering way to experience health and fitness.

🚨 At first, the idea of letting go of weight goals or aesthetic ideals might feel like giving up on your body or your health. But the reality is, letting go of these pressures frees you to reconnect with your body in a way that truly serves you.

🌟 Your body is how you live, love, and experience the world. It’s the way you savor delicious food, dance to your favorite songs, feel the rain on your skin, and embrace the people you love. By focusing on what your body can do rather than how it looks, you can deepen your relationship with it and rediscover what health and fitness really mean for you.

🎙️ So, let’s commit to shifting our focus. Set goals rooted in function, experience, and well-being—not in unrealistic aesthetic ideals. Because when you change the way you think about your body, you’ll find the freedom to live more fully in it.

LINKS

Metabolism Myths: Why Dieting Fails

Let’s dismantle the myths, explore the facts, and learn how to stop fighting against your body and start working with it.

Welcome to Taste of Truth Tuesdays—where we challenge the quick-fix culture, dive deep into the science, and find practical ways to take care of our bodies and minds. Today we’re tackling a hot topic: weight loss—or more accurately, fat loss—and why I preach the mantra: “You’ve got to earn the right to diet.”

Our culture is obsessed with weight loss—seriously, it’s everywhere. It’s in magazine headlines, social media posts, and those cringe-worthy commercials promising “30 pounds in 30 days!”

But here’s the deal: when we talk about weight loss, what most of us really want is fat loss. And that’s a critical distinction. For example, when we discussed in our opening episode about Ozempic, some people using the drug experience muscle loss and lower bone density, increasing the risk of injury—especially for older adults. So, losing “weight” can mean losing muscle, water, or even bone density—not exactly what we’re aiming for, right?

Before diving into dieting strategies, let’s start with the fundamentals: metabolism, daily energy needs, and why chasing fat loss without preparation often backfires.


Understanding Metabolism and Energy Needs

First, to break down the metabolism, let’s chat about your Total Daily Energy Expenditure—TDEE, for short. This is the total amount of energy (aka calories) your body burns in a day. Think of it like your budget: how much energy you’re spending to stay alive, digest food, and live your life.

Here’s what makes up your TDEE:

  • 1. Resting Metabolic Rate (RMR)
    • This is your body’s baseline energy burn—the calories you need just to breathe, pump blood, and stay alive.
    • Body size & muscle matter: More muscle means burning more calories, even when you’re chilling on the couch.
    • Age matters too: As we age, we lose muscle and, unfortunately, burn fewer calories. But guess what? It’s never too late to hit the weights and change that!
  • 2. Thermogenesis
    • This is the heat your body produces to maintain a stable temperature. It also includes the Thermic Effect of Food (TEF)—the energy required to digest, absorb, and store the food you eat. About 10% of the calories you consume go toward this process, proving that even digestion is hard work!
  • 3. Physical Activity
    • This includes both Exercise Activity and Non-Exercise Activity Thermogenesis (NEAT)—everyday movements like walking, housework, thinking, carrying groceries, or even fidgeting. NEAT can make up 15% of your TDEE, while intentional exercise typically contributes around 5%. Never underestimate the power of a good walk!

Fat Loss ≠ Weight Loss

Here’s the thing: your body isn’t a spreadsheet. It doesn’t see your calorie deficit and say, “Oh great, let’s burn fat!” Instead, your body adapts to survive. When you cut calories too hard or for too long, your body gets the message: famine alert! It starts conserving energy and prioritizing survival.

The result? You feel tired, your hair starts thinning, your period might disappear, and fat loss grinds to a halt. This is called metabolic adaptation, and it’s a feature—not a bug. Your body’s goal is survival, not helping you fit into your old jeans.

The Metabolic Aftermath – Lessons from The Biggest Loser

Let’s get into the nitty-gritty science of why extreme dieting is a metabolic disaster waiting to happen. Remember the Biggest Loser study we teased in the first episode of this season? Well, buckle up because we’re about to unpack it further.

To recap: contestants on The Biggest Loser followed an intensely restrictive protocol. They ate roughly 1,200 calories per day and worked out like machines—90 minutes of intense exercise six days a week, sometimes up to five or eight hours daily, according to some contestants. Their grocery lists? Approved by their trainers, and dominated by so-called “Franken-foods” like fat-free cheese and energy drinks. The result? Drastic weight loss during the season. But the aftermath tells a much darker story.

The Study: What Happened Post-Show?

In 2015, six years after their stint on the show, researchers revisited the contestants. By then, they’d regained about 70% of the weight they lost—but their metabolisms didn’t bounce back. In fact, their resting metabolic rate (RMR) was still burning 700 fewer calories per day than when they first started the show. That’s 500 calories less than predictive equations would expect based on their regained body weight. This is a huge deal.

Participants also lost 25 pounds of lean mass during the filming of the show. They did regain about 13 pounds of it, but their RMR didn’t increase accordingly. Usually, regaining lean mass helps boost your metabolism, but not for these contestants. Their bodies were still in “conservation mode.”

Why? Because extreme calorie deficits and grueling exercise regimens wreak havoc on your body’s hormonal systems:

  • Leptin, the hormone that signals fullness and regulates energy expenditure, plummeted during the show. After contestants regained weight, leptin levels rebounded, but their RMR didn’t follow suit. Normally, these two rise and fall together, but the link was severed.
  • These metabolic adaptations weren’t just temporary—they lingered years later, showing that the body doesn’t easily forgive extreme restriction.

What Does This Mean for Us?

Many people think fat loss is all about willpower or psychological resilience. But as this study shows, extreme dieting fundamentally changes your physiology. Your body isn’t just sitting idly while you slash calories; it’s actively fighting back to keep you alive. Once that metabolic “check engine” light goes on, calorie restriction becomes far less effective than it was at the start. This is why dieting feels so much harder over time.

The Cost of Chronic Dieting

The Biggest Loser study highlights the long-term consequences of metabolic adaptation, a normal bodily response to extreme or chronic dieting. Here’s what can happen:

  • Disrupted leptin and ghrelin levels, which throw off hunger and satiety cues.
  • Upregulated adrenal activity and downregulated thyroid and reproductive hormones, leading to weight-loss resistance, missed periods, hair loss, and constant coldness.
  • Loss of muscle mass, which lowers your RMR and makes it harder to maintain fat loss.

This is why I preach: You’ve got to EARN THE RIGHT TO DIET!

Coaching Clients Out of the Yo-Yo Cycle

When new clients come to me, fat loss is often their top goal. But most have already been through cycles of yo-yo dieting, binge eating, and sporadic exercise routines. Many are already in a metabolically downregulated state without realizing it.

Instead of diving into another calorie deficit, we work on stabilizing their foundation first.

  • We focus on sustainable habits: consistent workouts, balanced meals, and a healthier relationship with food.
  • We optimize metabolism through resistance training, proper nutrition, and enough recovery.
  • We work on mindset: reframing negative self-talk, building body confidence, and learning to appreciate progress beyond the scale.

Once we’ve mastered these basics, a fat-loss phase—if desired—becomes a healthier, more effective process.

Your Body Isn’t Broken—It’s Adaptable

The takeaway here? Our bodies are designed to survive famines, not crash diets or “shredding for summer.” You can still have aesthetic goals, but you need to respect the incredible adaptability of your metabolism. By avoiding extremes and building metabolic efficiency, you can achieve your goals without wrecking your long-term health.


Let’s dive into the sneaky sneaky metabolic red flags—the subtle, often-overlooked signs that your metabolism is waving a caution flag without setting off obvious alarms. Here are a few that might fly under the radar:

1. Digestive Woes

  • Persistent constipation, bloating, or irregular bowel movements. These can indicate sluggish digestion linked to metabolic slowdown, as the body conserves energy by slowing non-essential functions.
  • Feeling too full or nauseous after small meals, which could signal a dysregulated gut-brain connection from chronic stress or extreme dieting.
  • How you can start addressing this:
    • Support your gut: Add fermented foods like kefir, sauerkraut, or kimchi for probiotics. Pair these with fiber-rich prebiotics (think asparagus, oats, and onions).
      Ease into meals: Practice mindful eating—slow down, chew thoroughly, and avoid distractions to help your digestion catch up.

2. Resting Heart Rate Changes

  • Lower-than-normal resting heart rate (Sudden spikes in heart rate during light activity could mean your body is stressed and overcompensating.
  • How you can start addressing this:
    • Monitor stress: Incorporate daily relaxation practices like deep breathing, yoga, or meditation to keep your nervous system in check.
    • Increase electrolytes: Boost potassium (bananas, avocados) and magnesium (almonds, spinach or supplements) intake for better heart regulation.

3. Skin and Nail Changes

  • Dry, flaky skin or increased sensitivity to cold due to impaired circulation.
  • Vertical ridges or brittleness in nails, signaling nutrient deficiencies like iron or biotin depletion.
  • How you can start addressing this:
    • Prioritize nutrient-dense animal foods: Incorporate foods like beef liver (rich in vitamin A and zinc), pasture-raised egg yolks, and grass-fed butter for skin elasticity and nail strength.
    • Collagen and gelatin: Include bone broth or collagen-rich cuts like oxtail and shanks to support skin, hair, and nails from the inside out.
    • Omega-3s from wild-caught fish: Salmon, mackerel, and sardines are excellent for reducing inflammation and promoting healthy skin.
    • Hydration through broths: Instead of plain water, hydrate with mineral-rich broths or herbal teas to balance electrolytes and nourish your body.

4. Random Muscle Cramps or Twitches

  • Could be a result of electrolyte imbalances from overexercising or undereating.
  • How to start addressing this:
    • Balance electrolytes: Add a quality electrolyte supplement, especially if you sweat a lot during workouts.
    • Stretch + magnesium: Use stretches and add magnesium glycinate or citrate before bed to reduce cramps.

5 Brain Fog and Forgetfulness

  • Struggling to focus or experiencing slower mental processing, which can result from inadequate glucose availability or dysregulated cortisol levels.
  • How to start addressing this:
    • Fuel your brain: Don’t fear carbs—opt for slow-digesting options like sweet potatoes or quinoa. Pair them with protein and fats for sustained energy.
    • Blood sugar balance: Keep meals consistent in timing and composition (protein + fat + fiber) to avoid crashes.

6. Reduced Appetite

  • Wait, what? Yes! A suppressed appetite after prolonged dieting is a sneaky sign of a dampened leptin response, your body’s way of conserving energy.
  • How to start addressing this:
    • Eat smaller, nutrient-dense meals: Focus on foods that pack a punch like eggs, nuts, and Greek yogurt to avoid overwhelming your system.
    • Gentle refeeding: Gradually increase calories, especially from whole, unprocessed sources, to rebuild your body’s trust. (We talk about this further down in the blog!)

7. Waking Up Exhausted

  • Even after a full night’s sleep, waking up feeling like you didn’t rest at all can be due to poor recovery from stress or disrupted sleep stages (thanks, cortisol and ghrelin!).
  • How to start addressing this:
    • Improve sleep hygiene: No screens an hour before bed, a dark room, and consistent bedtime routines can work wonders.
    • Focus on protein at breakfast: A high-protein breakfast (30-40g) stabilizes cortisol and sets you up for better energy.

8. Dull Libido or No Interest in Sex

  • A metabolic system that’s in survival mode often deprioritizes reproduction.
  • How to start addressing this:
    • Check hormones: Get labs done to check for imbalances in thyroid, sex hormones, or cortisol.
    • Increase zinc: Shellfish, beef, and pumpkin seeds are great for boosting hormones like testosterone.

9. Random Injuries or Slow Healing

  • Susceptibility to injuries like strains or joint pain, and delayed recovery from workouts or cuts, hinting at insufficient energy and nutrients for repair.
  • How to start addressing this:
    • Focus on anti-inflammatory foods: Fatty fish, berries, and leafy greens can help repair tissue.
    • Scale back intensity: Opt for lighter workouts until your body starts feeling strong again.

These subtle signs don’t scream “your metabolism is broken!”—but together, they can whisper it pretty loudly. 


So, finally, what do I mean when I say, “Earn the right to diet”?

We are now talking strategy. Nutrition isn’t a one-size-fits-all, all-the-time thing. It’s seasonal, just like nature.

  • Maintenance Season: Focus on balance and consistency.
  • Fat Loss Season: Create a calorie deficit strategically and temporarily.
  • Reverse Dieting Season: Slowly increase calories post-diet to avoid rebound weight gain.

This approach, called nutritional periodization, prevents the long-term damage we’ve seen in extreme dieters (ahem, Biggest Loser contestants). Instead of burning out your metabolism, you give your body time to adapt and recover.

Nutritional Periodization: The Real Secret Sauce

Timelines for nutritional periodization will vary depending on the person, but the framework is a progressive process. It involves:

  • Gradually increasing calories to support your metabolism.
  • Shifting fitness priorities from cardio-heavy routines to strength-focused programming that builds muscle and improves body composition.
  • Reviving your mindset to understand that fat loss does not automatically mean a better body image or more happiness.

Now, let’s talk about maintenance—the often-overlooked MVP of this entire process.

The Maintenance Window: The Ultimate Flex

Most people gloss over maintenance because it’s not glamorous. There’s no scale-dropping dopamine hit or big “reveal.” But here’s the truth: maintenance is where the magic happens.

  • It’s where you rebuild your metabolism, so when you eventually do enter a fat loss phase, your body responds the way you want.
  • It’s where you master the “basics” (which, by the way, aren’t easy): meal prep, consistent workouts, and stress management.
  • It’s where you cultivate a relationship with food that isn’t all-or-nothing.

Let me share a story to illustrate this:

The Client Who Wanted It Harder

A client came to me desperate to lose weight. She was frustrated with her stomach area and hated the way her clothes fit. I got it. Her pain was real. Her goals were valid. But as we talked, it became clear there was a bigger picture:

  • She had a shoulder injury that limited her workouts.
  • She struggled with GERD, a digestive issue worsened by stress.
  • She was so busy managing her job that she’d forget to eat or rely on takeout for meals.

She was eating roughly 1,400–1,700 calories a day—barely enough for a toddler, let alone a busy adult who wanted to lose weight. Most fat loss programs will have the client start by cutting 15–20% of their total daily intake– from that would’ve been impossible to sustain and would’ve made her health even worse.

I explained this to her. We needed to focus on foundational habits first:

  • Improving digestion by reducing stress and eating whole, nutrient-dense meals.
  • Packing her own lunches instead of relying on fast food.
  • Building strength in the gym without aggravating her shoulder.

About six weeks in, she hit me with this: “This needs to be harder. If it were harder, I’d be doing it.”

I was floored. She was so used to crash diets and extreme programs that not suffering felt wrong to her. I realized we weren’t aligned in values. I told her:

“There are plenty of coaches who will take your money and throw you into a calorie deficit, but that’s not how I practice. I’m about health first, and I won’t compromise on that.”


Why Maintenance Matters

This is exactly why earning the right to diet is critical. If you can’t master the basics in maintenance—like fueling your body properly, managing stress, and being consistent—then making it harder by cutting calories and ramping up exercise will only set you up for failure.

Maintenance is a big deal because it prepares your body and mind for success when the time comes for a fat-loss phase. It’s not just about burning calories; it’s about building a life you can sustain.

If you’re thinking, “This sounds too slow,” remember:

  1. Your body adapts to chronic dieting as a survival mechanism.
  2. Maintenance isn’t a punishment—it’s freedom.
  3. When done right, fat loss becomes easier, healthier, and more effective later.

IN CLOSING! Health First, Always

To wrap this up, I want you to remember one thing: fat loss can be a goal, but it should never come at the expense of your health. By focusing on metabolism, hormones, and habits first, you’re setting yourself up for sustainable success.

A HOLISTIC REBOOT STRATEGY

  1. Reverse Diet Smartly: If you’ve been in a calorie deficit for too long, increase calories by 50-100 per week, focusing on whole, nutrient-dense foods.
  2. Lower Exercise Volume Temporarily: Shift to resistance training 3-4x per week, and sprinkle in restorative activities like walking or Pilates.
  3. Micronutrient Check: Get a blood test to address any vitamin or mineral deficiencies—common culprits are iron, B12, and vitamin D.
  4. Track Baseline Metrics: Keep an eye on resting heart rate, body temperature (shouldn’t be too low), and energy levels to monitor progress. What is biofeedback and why is it so important?
  5. Patience: You didn’t get here overnight, and reversing these adaptations will take time. Celebrate small wins along the way!

The key is sustainability. Think of this as a long-term investment in metabolic health, not a quick fix.

If you enjoyed this episode, share it with someone who’s caught in the cycle of dieting frustration. Let’s help them break free and find a better way forward.

Understanding Metabolic Health: The Role of Temperature and Pulse

How to Use Temperature and Pulse for Metabolic Health Insights

In the summer of 2020, my health began to take a dive. Years of chronic dieting, over-exercising, negative self-talk, and hormonal birth control were taking their toll. I was eating next to no carbs, minimal sugar, low fat, no dairy, and only lean protein. I was working out six days a week, doing hours of cardio, and feeling terrible physically, mentally, and emotionally. Hypothyroid and adrenal symptoms began to emerge. It was clear my lifestyle was working against my physiology. My metabolism felt ‘broken’ or ‘slow,’ but in reality, I was undernourished and overstressed.

Initially, I started tracking basal temperature but did not include resting pulse rates. At the time, my average temperatures were 96.5°F, and my pulse was 44 bpm. Discovering the “pro-metabolic” community introduced me to the research of Dr. Ray Peat and Dr. Broda Barnes, and it changed my perspective.

According to Dr. Raymond Peat, a well-nourished, healthy human should have a resting pulse of 85+ beats per minute. A high resting pulse (in the absence of stress) indicates good metabolic health and a strong ability to repair. This counters mainstream advice, which often celebrates a low resting heart rate as a marker of fitness.

Why Temps and Pulses Matter

Your thyroid acts as your body’s thermostat, controlling metabolism. Metabolism is the sum of all biochemical reactions in the body—essentially, the rate of energy production in the cells and the speed of bodily processes. Body temperature reflects metabolic activity, and people with underperforming thyroids often have low basal body temperatures.

Tracking basal body temperature and resting pulse provides insights into your thyroid and metabolic function:

  • Basal body temperature can indicate if ovulation has occurred, reflecting progesterone production (a pro-thyroid hormone).
  • Resting pulse shows how well your body is utilizing nutrients and oxygen.
  • Tracking post-meal temperatures and pulses helps identify stress responses and metabolic efficiency.

How to Track Temps and Pulses

To get accurate and actionable insights, follow these steps: Log your readings daily to identify trends over time. Note factors like stress, sleep, meals, and menstrual cycle phases that might influence your results.

  • Choose the Right Thermometer
    • Use a digital thermometer with a quick response time and high accuracy.
    • Glass basal thermometers are also effective but require more time to measure.
  • Measuring Basal Temperature
    • Take your temperature first thing in the morning, immediately after waking, and before getting out of bed.
    • Place the thermometer under your tongue for the most reliable reading. Avoid using armpit readings as they can be less accurate due to environmental factors.
  • Measuring Resting Pulse
    • Use a wearable device, like a fitness tracker, to measure your resting pulse overnight or immediately upon waking.
    • Alternatively, place your index and middle fingers on your wrist or neck to manually count beats for 60 seconds.
  • After Meals
    • Check your temperature and pulse 30-40 minutes after breakfast. These should gently rise after eating, as food lowers stress and generates heat. If they drop, it may indicate elevated stress hormones upon waking.
  • Track Afternoon Readings
    • Record your temperature and pulse between 1-3 p.m. when your body’s temperature should naturally peak.
  • Use a Tracking App or Journal

Questioning the Mainstream Narrative

The Mayo Clinic states: “Generally, a lower heart rate at rest implies more efficient heart function and better cardiovascular fitness. For example, a well-trained athlete might have a normal resting heart rate closer to 40 beats per minute.”

But is a low resting heart rate truly beneficial? Evidence suggests otherwise. Thyroid health—the thermostat of the body—plays a crucial role in metabolism. A sluggish thyroid often correlates with lower body temperatures and slower heart rates, indicators of reduced metabolic function.

Why Temperature and Pulse Matter

Metabolism refers to the sum of all biochemical reactions in the body. It’s essentially the rate of energy production at the cellular level—the speed at which your body processes and utilizes energy. Your body temperature is a reflection of this activity. People with under-functioning thyroids tend to exhibit low basal body temperatures and slower pulses, which can indicate:

  • Low thyroid function
  • Inflammation
  • Suppressed immune function
  • High stress
  • Estrogen dominance

In contrast, a warm body is linked to better immune function, efficient digestion, reduced inflammation, and overall metabolic health.

How to Track Temperature and Pulse

Tracking these metrics throughout the day provides invaluable insights into your metabolic health:

  • Upon Waking:
    • Follicular Phase: 97.2-97.8°F
    • Luteal Phase: 98.6°F
    • Resting pulse: 75-90 bpm
  • After Breakfast:
    • Temperatures and pulse should gently rise after meals. Food lowers stress and generates heat. If your numbers drop, it may indicate falsely elevated waking temps due to stress hormones like cortisol.
  • Afternoon:
    • Temperatures should peak between 1-3 PM.

What Your Numbers Reveal

  • Higher temp and pulse (in the absence of stress): Optimal metabolic function
  • Normal temp and higher pulse: Active stress response
  • Lower temp and lower pulse: Chronic stress and metabolic suppression
  • Normal temp and lower pulse: Chronic stress or low thyroid function

How to Optimize Your Numbers

If your temperature and pulse rates aren’t within optimal ranges, consider the following steps:

  1. Prioritize bioavailable protein: Aim for at least 100 grams per day.
  2. Eat enough calories: 1,800-2,000+ per day, depending on individual needs.
  3. Include digestible carbs: At least 150 grams daily (e.g., honey, maple syrup, fruit, root vegetables).
  4. Pair carbs with protein: Avoid “naked carbs” to stabilize blood sugar.
  5. Focus on anabolic exercise: Build muscle with strength training to boost metabolism.

Why This Matters

Using temperature and pulse as tools, you can:

  • Monitor how well your body utilizes energy.
  • Evaluate recovery from exercise.
  • Gain insights into hormonal balance (e.g., progesterone production and ovulation).
  • Identify the impacts of stress on your physiology.

Final Thoughts

Key Takeaways By regularly monitoring your temps and pulses, you can uncover patterns and make adjustments to optimize your thyroid and metabolic health. These small, daily practices provide powerful insights into how your body is functioning and what it needs to thrive.

Healing is never a final destination; it’s an ongoing journey. Over time, I’ve seen significant improvements in my metabolic markers. My overall body temperature has risen to 97.6–98.1°F, and my resting pulse is now around 70 bpm—much better than where I started. This progress has required me to embrace a larger body size than what traditional “fit fam” culture promotes, but it has been worth it. Prioritizing healing and hormone rebalancing has provided my body with the sense of safety and stability it needed to thrive.

To read more about the doctor that pioneered these tests grab the book called Hypothyroidism: The unsuspected illness by Dr. Broda Barnes

✌🏼Looking for more support navigating your cycle with fitness & nutrition? Check out my FREE guide & pro-metabolic strength training guide available for purchase!

LINK to apply for 1:1 coaching ❤️

Sources 👇🏻

PMID: 28740582
PMID: 26792255
Dr. Ray Peat

Ditch the Quick Fix: Building Habits That Actually Stick

Reframing the New Year: Rejecting Quick Fixes for Sustainable Growth

Welcome to Season 3 of Taste of Truth Tuesdays! 🎉 We’re kicking off with a bang, diving deep into a topic near and dear to my heart. After two decades in the fitness industry, I’ve got some game-changing insights, tips, and no-nonsense truths to share. You won’t want to miss a single minute of today’s episode💪✨

The New Year is here, and you’ve probably seen the tidal wave of ads pushing detoxes, cleanses, and resets. Let me stop you right there: NO, you do NOT need a detox, cleanse, or reset after the holidays.

When I say, “quick fix,” what comes to mind? Maybe it’s a detox tea promising to cleanse your system, a miracle shake that claims to replace your meals, or even the latest pharmaceutical weight-loss drug like Ozempic, used off label and hailed as the “solution” to stubborn fat. Quick fixes thrive on our desperation for immediate results. They’re marketed as shortcuts—whispering, “This will solve all your problems,” no patience or hard work required. 🫣

But here’s the hard truth: quick fixes rarely fix anything. Whether it’s a detox, a cleanse, or a medication designed to suppress your appetite, they often bypass the root causes of your concerns. They don’t teach you how to nourish your body or rebuild a healthy relationship with food. Instead, they slap a band-aid on symptoms while creating long-term consequences for your metabolism, hormones, and mental well-being.

Take Ozempic, for example. While it’s been touted as a “miracle” weight-loss drug, there are some serious health warnings that aren’t always front and center. As with significant weight loss in general, some people using these drugs experience muscle loss and lower bone density, increasing the risk of injury—especially for older adults.

In animal studies, semaglutide (the drug behind Ozempic) has been linked to an increased risk of thyroid cancer, including medullary thyroid carcinoma. While we don’t yet know if this risk translates to humans, it’s something to be aware of—especially if you have a family history of thyroid conditions. And let’s not forget the FDA’s 2023 warning about potential intestinal blockage associated with these medications, although the evidence so far shows it’s more about slowed gastric emptying and vomiting mimicking an obstruction.

And here’s the kicker—while these quick fixes promise to reshape your body in a short period, they often come with a slew of side effects that are rarely discussed. The key to managing those risks? Pay attention to your diet, listen to your body, and stay hydrated. But I can’t help but wonder: is the price tag on this “quick fix” really worth it?

In my own journey, I repeatedly fell for these promises—from replacing real food with Smart Start cereal, to taking ephedra and green tea energy pills in high school, and in my 30s, chasing the next shake, cleanse, or some ridiculous holistic protocol that promised to transform my body overnight. Spoiler alert: it never worked the way I hoped, and sometimes, it made things worse.

Today, we’re pulling back the curtain on quick fixes, diving into why they’re so appealing, and exposing the truth about detoxes, cleanses, and even medications like Ozempic. Because your health deserves more than a shortcut—it deserves a sustainable, thoughtful approach rooted in a long-term sense of well-being.

Let’s start by breaking down the dangers of these so-called “solutions” and why they often cause more harm than good.

🚨 The Dangers of Detoxes and Cleanses

Let me start by sharing a bit about my personal experience with Isagenix, an MLM I was involved in for four years. Their program revolved around “shake days” and “cleanse days.” Shake days required replacing two meals with shakes, leaving you with just 1,200-1,500 calories a day. Cleanse days were even more extreme: 24-48 hours of intermittent fasting where you consumed only “approved” snacks—essentially glorified candies from their product line.

These cleanse days were touted as the secret to triggering autophagy, “cleaning up your cells,” and building muscle while shedding fat. But for me, the reality couldn’t have been further from the sales pitch. Instead of gaining energy, building muscle, or feeling cleansed, I experienced fatigue, hormonal disruptions, and a worsening relationship with food.

I want to clarify here: if you’re under the care of a well-educated, integrative professional who has run labs and prescribed a short-term liver cleanse or restrictive protocol tailored to your needs, this isn’t directed at you. I’m talking to the folks who, like me, were misled by the marketing tactics of supplement companies, MLMs, and Pinterest ads. These programs prey on our insecurities while delivering none of the promised benefits.

Here’s why these quick-fix detoxes and cleanses are more harmful than helpful:


They Deplete Your Energy Over Time

On those “cleanse days,” I often felt like I was running on fumes. Severely restricting food intake forces your body to pull from its energy reserves, leaving you fatigued, irritable, and unable to function optimally.
Over time, this restriction triggers metabolic adaptation, slowing down your metabolism to conserve energy. Instead of speeding up fat loss, it makes your body cling to every calorie it gets, making future weight management even harder.

They Disrupt Hormonal Health

My cleanse days wreaked havoc on my hormones. The lack of consistent nourishment interferes with thyroid hormone conversion and overactivated the adrenal glands, increasing cortisol production. Chronic high cortisol levels undermine immunity, energy, and mood.
For women, the risks are even greater. Prolonged restriction sends your body into survival mode, disrupting your reproductive hormones. I dealt with irregular periods, cold extremities, and even hair thinning—all signs that my body was prioritizing survival over reproduction.

They Create Nutritional Deficiencies

When you cut out food, you cut out nutrients. The shakes and supplements from Isagenix were marketed as “nutritionally complete,” but they couldn’t compare to the diversity and richness of whole foods. This reliance on synthetic supplements is not a sustainable way to meet your nutritional needs.

They Damage Your Relationship with Food

One of the most insidious effects of these programs was how they warped my relationship with food. By constantly restricting and “cleansing,” I lost touch with hunger cues and began seeing food as the enemy. At one point, my appetite diminished, which might sound like a win in hustle culture, but it was actually a red flag. Our bodies need food to fuel productivity, creativity, and overall well-being. Sacrificing health in the name of hustle isn’t the flex diet culture makes it out to be.


The Bottom Line

Programs like the one I was involved in sell you the illusion of health while delivering energy depletion, hormonal imbalance, and long-term damage to your metabolism. Sustainable growth comes from nourishing your body, listening to its needs, and rejecting the false promises of quick fixes.

If you’re considering a cleanse or detox, ask yourself: is this supporting my long-term health, or am I falling for a marketing gimmick? 

💡 What Your Body Actually Needs

Your body thrives on consistency, nourishment, and balance. That’s why the 365 Easy Challenge focuses on six foundational habits to create sustainable growth:

  • Gratitude – Build a positive mindset by reflecting daily on what you’re thankful for.
  • Digestion – Support your gut with mindful eating practices and nourishing foods.
  • Sleep – Prioritize restorative rest to boost energy and metabolism.
  • Mindset/Self Talk – By reframing, shift your mindset to approach challenges with resilience.
  • Stress Management & Nutrition – Balance your life and plate without extremes.

These habits aren’t about perfection—they’re about progress. You can join in any time and make this year about sustainable, steady growth. One phrase I often say often to clients:

“Slow is steady and steady is fast.”

Seven Things I Wish I Knew Sooner

In this episode, we’re tackling the first four lessons I wish I’d learned earlier in my nutrition and fitness journey. These are insights that can save you time, frustration, and even your health.

1. Extreme Diets Have Extreme Consequences

If you’ve ever thought, “I just need to cut calories harder,” let me stop you right there. Extreme diets may promise quick results, but they come with a hefty price tag on your body.

Research, such as the Biggest Loser Study (PMID: 27136388), reveals a major roadblock: metabolic adaptation. Your body isn’t wired for vanity; it’s wired for survival. When you restrict calories excessively, your body compensates to preserve energy—this can continue for years after the diet ends (PMID: 35729736).

Here’s what that looks like:

  • Calorie restriction becomes less effective over time.
  • Your metabolic rate slows down, making it harder to maintain or continue fat loss.
  • You feel frustrated, but it’s your body hitting the brakes, not your willpower failing.

Takeaway: Your body isn’t out to sabotage you; it’s protecting you. The solution? Nutritional periodization. Incorporate diet breaks, maintenance phases, and even reverse dieting to minimize these adaptations.

2. Restrictive Diets Wreck Hormonal Health

Chronic or yo-yo dieting isn’t just stressful for your mind—it’s a major stressor for your body. Prolonged restrictions can negatively impact your:

  • Adrenal system: Chronic stress triggers the HPA axis, increasing cortisol. While cortisol is essential in moderation, consistently high levels can negatively impact energy, mood, and immunity.
  • Thyroid: High stress interferes with TSH production and the conversion of thyroid hormones, which are vital for metabolism.
  • Reproductive hormones: Missing or irregular periods, hair loss, and constant coldness? These are signs your body isn’t feeling “safe” enough to prioritize reproduction.

Minimum body fat is necessary to maintain reproductive health, especially for women. Hormones like progesterone, critical for ovulation and metabolism, rely on nutrient availability and a sense of safety

Takeaway: Your body isn’t the enemy—it’s doing its best with the fuel and signals you’re giving it. Support your hormones by eating enough, maintaining balance, and avoiding extreme restrictions. PMID: 2282736

3. Exercise + Intermittent Fasting = Double Trouble for Women

Adding intense exercise to intermittent fasting might sound like a fast track to results, but for women, it’s a recipe for dysfunction. Here’s why:

Women’s bodies are highly sensitive to kisspeptin, a neuropeptide critical for reproductive and endocrine health. Diets like keto and intermittent fasting can disrupt kisspeptin production, leading to:

  • Endocrine dysfunction.
  • Menstrual irregularities.
  • Depression and increased abdominal fat (yes, the opposite of what you wanted).

Half of all active women aren’t eating enough to support basic functions, let alone training. The long-term impact? Impaired thyroid function, stalled muscle growth, and metabolic imbalance.

Takeaway: Women need nourishment, especially when training hard. Fasting and exercise together often do more harm than good, leaving your body stressed instead of thriving.

PMID: 29860237
PMCID: PMC4818825
https://doi.org/10.1038/s41574-020-0363-7
Dr. Stacy Sims

4. A Healthy Relationship with Exercise is Flexible and Fulfilling

Exercise is amazing for your body and mind, but even a good thing can become harmful when taken to extremes.

Exercise addiction is a compulsive engagement in physical activity, despite negative consequences. It often comes with:

  • Excessive rules and rigidity.
  • Feelings of shame before, during, or after workouts.
  • Withdrawal symptoms when unable to exercise.

In contrast, a healthy relationship with exercise is:

  • Flexible: It allows for variety in movement types and durations.
  • Fulfilling: It’s rooted in joy and self-care, not punishment or guilt.

Takeaway: The best kind of movement is the one that enriches your life, not rules it. Exercise should add value to your day, not take away from it.

✨ Let’s Leave Hustle Culture in 2024👋

Hustle culture says, “Eat less, work more, and sacrifice rest to succeed.” This mindset isn’t empowering—it’s exhausting. This year, let’s prioritize health over hustle and choose habits that energize rather than deplete.

The 365 Easy Challenge is here to help you make that shift. Whether it’s gratitude, better sleep, or balanced nutrition, these small steps add up to big changes over time.

Takeaway for 2025: This year, skip the detox and focus on what truly works: habits that honor your body’s needs, not a quick-fix fantasy. If you’re ready to embrace sustainable growth, join the 365 Easy Challenge and start building a foundation for lifelong health.

It’s never too late to jump in—let’s grow together!

The Hidden Tactics of Big Food and Big Tobacco

A Christmas Lesson in Gaslighting

As we gather around our holiday tables, indulging in sweet treats and sipping warm drinks, there’s something deeply unsettling happening behind the scenes of what we consume every day. A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda.

These industries have a long history of using misinformation, manufactured doubt, and emotional manipulation to protect their profits—and it’s not just limited to public health campaigns. This plays out in everyday conversations, too. It’s a pattern that many of us have experienced firsthand, especially those who advocate for healthier lifestyles and more transparency in what we put in our bodies.


A Christmas Paradox: Big Food’s Gaslighting & the Anti-MLM Pushback

This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.

Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.


Why We Need to Trust Ourselves, Not the Experts

What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.

Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.


Unwrapping the Truth This Holiday Season

This holiday season, let’s unwrap a new perspective: critical thinking over consumerism, authenticity over convenience, and self-empowerment over external pressures. It’s time we stop letting industries dictate our health choices and start reclaiming agency in what we put into our bodies.

If you’ve ever been gaslighted for your food choices, or made to feel like you’re ‘too much’ for caring about your health, know you’re not alone. The more we learn about these intimidation tactics, the better equipped we’ll be to call them out.

As we approach the new year, let’s challenge the status quo—questioning not just what’s on our plates, but the motives of the systems that feed us.

Oh, Woke Night: The New Sacred Beliefs of the Left

A Journey from Cults to Cancel Culture

What’s a racist, homophobe, sexist, bigot, or hater?
Apparently, anyone winning an argument with a liberal these days.

This year has been a wild ride. It began with me terrified of Satan, demons, and the Apocalypse, only to be ending it realizing the real danger isn’t hellfire—it’s the dogmas we create here on Earth. I didn’t grow up religious. In fact, I was raised secular, moved to Portland, OR after college, and could give you a TED Talk on progressive ideals. But then the pandemic hit, and somewhere between sourdough starters and doomscrolling, I found myself deep in the throes of fundamentalist Christianity.

That’s right—I started the year in a cult. It took months to deconstruct my faith, peel back the layers of fear-based control, and reimagine spirituality beyond the man-made monotheistic God I was sold. Yet, just as I was catching my breath, I noticed something chilling: the same patterns of zealotry I had fled were alive and well in the secular world.

Wokeness, with its sermons on systemic oppression and sacraments of allyship, has become the new secular religion. It demands unwavering faith, punishes heretics, and offers little room for redemption. And just like the fire-and-brimstone preachers I’d left behind, its most fervent believers seem less interested in dialogue and more intent on moral superiority.

Thought leaders like John McWhorter (Woke Racism), Yasmine Mohammed (Unveiled), and Douglas Murray (The Madness of Crowds) have drawn the same parallels: woke ideology mirrors religious extremism, complete with its own prophets and purges. And as someone who’s lived through both kinds of radicalism, I’m here to tell you—it’s not just unsettling; it’s dangerous.

How woke ideology mirrors religious extremism

In my podcast episode titled Faith Unbound: Navigating the Process of Disentanglement—or rather, Deconversion—I delved into my initial discovery of the Ex-evangelical Christian network. Back in February 2024, it felt like a lifeline, a safe haven for questioning my former religious beliefs. But after 6–7 months of immersion, patterns began to emerge. While the movement has been instrumental for many, I couldn’t ignore the creeping rigidity and tribalism. The hunger for certainty, the need to be on the “right side,” often replaces one dogma with another.

A striking example of this surfaced in Sexvangelicals’ episode How to Do Social Justice This Election Season Without Being a Jackass. They state:

“November’s presidential election offers a stark contrast between two types of government. One is democracy, built on the idea that many people have voices and, ideally, a government that serves a broad population. The other is autocracy, which operates on the belief that only a few have a say. Autocracies, like the 2024 Republican Party, often communicate through tactics such as blame, repression, and fear-mongering. In our latest episode, we discuss common communication strategies used by autocracies and how progressives and pro-democracy voters can avoid responding in ways that reinforce jackassdom.”

My response? “It’s not your enemies, it’s the system.” This narrative reduces a complex political landscape into a simplistic moral battle, with one side as saviors of democracy and the other as agents of autocracy. But this dichotomy misses the bigger picture. Who really shapes policy in America?

A 2014 study by Martin Gilens and Benjamin Page, often dubbed the “Oligarchy Study,” analyzed policy decisions across two decades. It revealed that elites and organized interest groups wield disproportionate influence over government decisions, while the average citizen’s impact is negligible. This stark reality transcends partisan politics and lays bare a systemic issue: power isn’t held by the left or right—it’s concentrated in the hands of those who profit from our division.

By framing every election as a battle for democracy versus tyranny, we’re falling into the trap of distraction. The real question isn’t, “Which side am I on?” but, “Who benefits from keeping me here, fighting, and not looking beyond this binary?”

The claim that the Republican Party represents an autocracy, as made by Sexvangelicals, is not just simplistic—it’s laughably disconnected from reality. To label one political party as authoritarian while ignoring the bipartisan complicity in maintaining an oligarchic system is either naïve or willfully ignorant.

Take the oligarchic nature of U.S. politics. Both major parties have long benefited from the concentration of wealth and power at the top. Consider the case of former House Speaker Nancy Pelosi, whose net worth has ballooned through stock trades that suspiciously align with her legislative influence. Or Barack Obama (Barry Soetoro), who went from public servant to multi-millionaire, cashing in on book deals, speaking engagements, and lucrative partnerships with Netflix after leaving office.

Then there’s President Joe Biden. While progressives champion him as a defender of democracy, his record is far from pristine. Most recently, questions surrounding his son Hunter Biden’s international business dealings—spanning over a decade—have drawn scrutiny. Hunter’s alleged tax evasion and unregistered foreign lobbying have raised concerns, yet he continues to receive leniency from the justice system.

This isn’t to excuse Republicans from criticism, but the suggestion that they alone embody authoritarian tendencies is absurd when Democrats have equally reaped the rewards of an oligarchic system. Both parties serve the interests of economic elites and organized lobbyists far more faithfully than they do the average voter.

The Magnet, from Puck, 1911.(Udo J. Keppler / Library of Congress)

The bipartisan reality of the oligarchy dismantles the “democracy versus autocracy” narrative. For instance, the same Gilens and Page study cited earlier reveals that the preferences of the bottom 90% of income earners have statistically no impact on policy outcomes. Meanwhile, corporate donors and lobbying groups continue to hold sway over legislation regardless of which party is in power.

By framing Republicans as the sole villains in this story, Sexvangelicals perpetuates the kind of shallow tribalism that fuels division while leaving the real culprits—wealthy elites and corporate interests—untouched. The truth is that our democracy has been compromised for decades, and it will remain so until both sides of the aisle are held accountable for their role in preserving this oligarchic system.

Instead of directing anger at individuals or parties, we should be asking: How do we break free from a system designed to keep us pointing fingers at each other while those in power profit from the chaos?


From Crunchy Hippie to Conservative Christian Pipeline: My Journey Through the Radicalization Maze

Growing up secular, I’d have laughed at the idea that I would someday align with conservative or religious ideologies. Portland, Oregon, was my playground of progressive ideals—a city where conservatism felt like the root of every societal ill. But life has a way of challenging our convictions. Late in the pandemic, isolated and seeking meaning, I fell into an extreme version of Christianity. What I once dismissed as unthinkable became my new normal—until it wasn’t. Earlier this year, I deconstructed those beliefs, peeling back the layers of what led me there. Read/listen all about HERE!

Now, I can see the flaws and virtues of both worlds, which is why I find the frame of mind in deconstruction spaces puzzling. Many accounts misrepresent or overgeneralize conservatives—the very people they once were or grew up with—and cast the same stones they once had thrown at them.

It reminds me of this quote from the book The Righteous Mind:

“I had escaped from my prior partisan mind-set (reject first, ask rhetorical questions later) and began to think about liberal and conservative policies as manifestations of deeply conflicting but equally heartfelt visions of the good society. It felt good to be released from partisan anger. And once I was no longer angry, I was no longer committed to reaching the conclusion that righteous anger demands: we are right, they are wrong.”

Deconstructing past beliefs should be about nuance, growth, and intellectual humility—not trading one form of black-and-white thinking for another. When we fail to empathize with others’ moral frameworks, we miss out on a deeper understanding of the human experience.

Many in the ex-evangelical space now lean far left in their political views, where values like care, fairness, and empathy take center stage. Conservative values like loyalty and authority are dismissed or viewed with suspicion, fostering an “us vs. them” mentality.

This cultural shift into victimhood is explored further in The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt, who identify three “Great Untruths” that help explain these societal trends:

  • 1) “What doesn’t kill you makes you weaker,”
  • 2) “Always trust your feelings,”
  • 3) “Life is a battle between good people and evil people.”

These untruths, they argue, contribute to fragility, discourage critical thinking, and promote a tribal mentality—characteristics that are increasingly evident in both the deconstruction space and parts of the progressive left. The focus on emotional responses over rational thought and the growing divide between “us” and “them” only strengthens these dynamics. For a deeper dive into this.


Woke Ideology as a Secular Faith: A Closer Look

“What we’re seeing isn’t a quest for justice but a demand for unquestioning orthodoxy.”

John McWhorter argues that wokeism functions like a full-fledged religion. It provides a moral framework that mirrors traditional religious beliefs. Instead of concepts like original sin, wokeism offers “privilege,” positioning those with it as morally compromised. In place of rituals like prayer, adherents perform acts like confessing their biases. And, similar to the salvation promised in traditional religions, salvation in wokeism comes through activism and striving for societal change. He warns that its refusal to tolerate dissent turns it into a rigid orthodoxy rather than a genuine quest for justice. For many, including those who’ve deconstructed evangelical faith, this framework hits uncomfortably close to home.

Many of the individuals I met and conversed with who now identify as progressive or left leaning have simply exchanged the evangelical radicalism of their past for their new liberal beliefs. Social justice, in this sense, has become their new End Times—complete with the same apocalyptic fervor. And it’s painfully obvious.

Douglas Murray discusses this analysis further in The Madness of Crowds. He suggests that wokeism often serves as a substitute for religion in today’s secular world. As belief in traditional religions has waned, people have sought meaning elsewhere—and wokeism fills that void. It provides clear rules and a sense of belonging, but in doing so, it also shuts down open debate and nuanced conversation.

The New Authority: From Sky Daddy to State Agencies

A striking similarity between fundamentalist religion and woke ideology is the relentless worship of authority. For those who’ve left behind their “big sky daddy,” that void has been filled by institutions like the CDC, FDA, and government agencies. The pandemic demonstrated how blind faith can easily shift from divine to institutional.

This is where the religion of scientism enters the picture—where reason and science are elevated to the status of ultimate truth. Figures who present themselves as “experts” rely on surface-level expertise and selective data to craft narratives that appear authoritative, yet fail under scrutiny. They become the “fake intellectuals,” as Franklin O’Kanu calls them, feeding the cult of expertise while often lacking real intellectual rigor. In public health, this plays out with the “revolving door” between regulatory agencies and the pharmaceutical industry, which further complicates the narrative of impartiality.

The “revolving door” describes the flow of personnel between agencies like the CDC and the pharmaceutical industry. This cycle blurs the lines between public service and corporate interest, with former regulators influencing policies that benefit the very companies they once oversaw—creating a potential conflict of interest that’s staggering.

In this new system, the scientific establishment becomes the new authority—replacing the monotheistic idea of God with the “god” of reason and data. For those in the deconstruction space, this is a new form of dogma. It stifles curiosity, dismisses dissent, and discourages critical thinking—all in the name of progress. This mirrors the rigid certainty and tribalism found in the religious structures people sought to escape.

Worshipping “science” or blindly trusting clinical trials can be misleading. While clinical trials are seen as vital for medical progress, they are often heavily influenced by the pharmaceutical industry, which funds a vast majority of these trials. This creates a conflict of interest that can skew results and delay critical information about the risks of drugs. Examples like the Vioxx scandal, where a painkiller was marketed despite internal knowledge of its dangers, and the Tamiflu case, where the effectiveness of the drug was overstated, show how corporate interests can shape clinical trial outcomes. Clinical trials, while important, are not always as objective or transparent as they seem.

Empowering Dangerous Systems

Yasmine Mohammed’s Unveiled pushes the conversation even more, explaining how wokeism can actually empower authoritarian regimes. One key point she makes is how Western progressives, in the name of cultural relativism, avoid criticizing radical Islam. This gives a platform to extremist ideologies, which harms vulnerable groups like women and minorities. She argues,

“By shielding oppressive practices from scrutiny, wokeism betrays the very people it claims to protect.”

The binary “oppressor versus oppressed” narrative has become a staple of modern discourse, particularly within the context of the Israel-Palestine conflict. This oversimplified lens reduces complex geopolitical and historical realities to a stark dichotomy, fostering a dangerous environment where nuance is lost. It’s unnerving to see college students waving the flag of Palestine while simultaneously undermining U.S. monuments and values, while spreading fear mongering lies about Project 2025, and comparing Trump to Hitler. These contradictions are not only mind-numbing but also deeply troubling, signaling a shift toward ideological extremism that dismisses the complexities of any issue in favor of emotional, binary thinking.

Antisemitism has spiked globally after the October 7 attacks on Israel, but this tragic reality has also fueled the misuse of the term “antisemitism” to suppress valid critiques of Israeli policies. Labeling critics as antisemitic conflates political criticism with hate, shutting down meaningful dialogue essential to addressing the Israel-Palestine conflict’s complexities.

This approach mirrors patterns within woke ideology, where dissent is often silenced in the name of ideological purity. The weaponization of identity politics and accusations hinders nuanced discussions and reinforces systems of power, obstructing pathways to justice and true understanding.

Vivek Ramaswamy, in Woke, Inc., adds another layer to this by discussing how authoritarian regimes like China’s Communist Party (CCP) take advantage of woke rhetoric. According to Ramaswamy, the CCP amplifies America’s internal divisions—often fueled by wokeism—to weaken the West. By focusing on these cultural rifts, China diverts attention from its own human rights abuses, all while strengthening its geopolitical position. This is part of China’s broader geopolitical strategy, which seeks to deflect attention from its authoritarian practices while exploiting divisions in Western societies.

This pattern can be seen as part of a broader effort to exploit the distractions created by cultural conflicts to enhance its influence in global organizations, trade, and international relations. For example, while Western nations debate internal social issues, China continues its expansive Belt and Road Initiative, which increases its influence across developing nations.

Heretics and the Price of Dissent

Religious movements and extreme ideologies, like wokeism, are often defined by their treatment of dissenters or heretics. Woke spaces, much like traditional religious communities, are quick to condemn those who question or criticize. Whether it’s TERFs (trans-exclusionary radical feminists) or former progressives like Yasmine Mohammed, those who dissent face severe backlash. This exclusionary behavior creates a stifling environment, not dissimilar to how traditional religions treat apostates. As Douglas Murray puts it, “The hatred reserved for heretics is often more intense than that directed at outsiders.”

But this dynamic is about more than just ideological rigidity—it’s also rooted in human psychology. The human brain is naturally drawn to certainty. When we embrace extreme ideologies, we seek control over our environment, which provides us a sense of stability and security. Research in neuroscience shows that when our beliefs are challenged, we experience discomfort, but defending them can trigger a dopamine response, rewarding us with a sense of control. The brain gets a “hit” from maintaining a sense of certainty, even if it’s at the cost of nuance or rational discussion.

In fact, this need for certainty can become addictive. The human brain often craves certainty in the form of binary thinking—where things are either completely right or completely wrong. This type of thinking is satisfying because it shields us from the cognitive dissonance that arises when faced with complexity or ambiguity. In the case of woke ideology, the call for absolute adherence to certain beliefs or behaviors is not just about social justice—it’s a way to satisfy that neurological need for control. When we feel justified in our beliefs and actions, we receive a dopamine “reward,” reinforcing the behavior.

This addiction to certainty can also be seen in extreme partisanship. The more entrenched we become in one side, the more our brain is rewarded for defending it. It’s why many people in the deconstruction space or on the political left engage in “mental gymnastics”—creating justifications and rationalizations that protect their beliefs. This isn’t just about ideology; it’s about keeping that dopamine reward flowing, keeping the illusion of control intact, and avoiding the discomfort of uncertainty.

The problem is this pattern of thinking isn’t conducive to open dialogue or true critical thinking. The “us vs. them” mentality becomes more pronounced, and the space for nuance, disagreement, and personal growth shrinks. Instead of engaging with opposing views, individuals self-censor or double down on their beliefs, further entrenched in the addictive cycle of ideological purity.

Moving Forward: A Balanced Approach

It’s important to note that this critique isn’t meant to dismiss the noble goals of social justice movements. Addressing inequality and harm in the world is crucial. But when these movements demand absolute loyalty and punish dissent, they lose sight of the very ideals they claim to uphold.

What do you guys think? How do you balance the pursuit of justice with the need for free thought?

As I discuss on my podcast, Taste of Truth Tuesdays, this tension is something I’ll be unpacking in more detail on Season 3 and particularly with Yasmine Mohammed. We’ll explore how wokeism intersects with radical Islam, how authoritarian regimes exploit these divisions, and how we can engage with these ideologies in a way that doesn’t undermine the values of justice, free thought, and humanity.


Join the Conversation

Do you see these religious parallels in woke ideology? Are they helpful in understanding these dynamics, or do they oversimplify the issue?

I’d love to hear your thoughts. Comment below, and don’t miss my podcast episode with Yasmine Mohammed dropping 2025 for a deeper dive into these topics!