When Discipline Stops Working

What Women Were Never Told About Weight, Aging, and Control

The Science They Never Told Us

This is the first episode of 2026, and I wanted to start the year by slowing things down, getting a bit personal instead of chasing the latest talking points.

At the end of last year, I spent time reading a few books that genuinely stopped me in my tracks. Not because they offered a new diet or a new protocol, but because they challenged something much deeper: the story we’ve been told about discipline, control, and women’s bodies.

There is a reason women’s bodies change across the lifespan. And it has very little to do with willpower, discipline, or personal failure.

In Why Women Need Fat, evolutionary biologists William Lassek and Steven Gaulin make the case that most modern conversations about women’s weight are fundamentally misinformed. Not because women are doing something wrong, but because we’ve built our expectations on a misunderstanding of what female bodies are actually designed to do.

A major part of their argument focuses on how industrialization radically altered the balance of omega-6 to omega-3 fatty acids in the modern food supply, particularly through seed oils and ultra-processed foods. They make a compelling case that this shift plays a role in rising obesity and metabolic dysfunction at the population level.

I agree that this imbalance matters, and it’s a topic that deserves its own full episode. At the same time, it does not explain every woman’s story. Diet composition can influence metabolism, but it cannot override prolonged stress, illness, hormonal disruption, nervous system dysregulation, or years of restriction. In my own case, omega-6 intake outside of naturally occurring sources is relatively low and does not account for the changes I’ve experienced. That matters, because it reminds us that biology is layered. No single variable explains a complex adaptive system.

One of the most important ideas in the book is that fat distribution matters more than fat quantity.

Women do not store fat the same way men do. A significant portion of female body fat is stored in the hips and thighs, known as gluteofemoral fat. This fat is metabolically distinct from abdominal or visceral fat. It is more stable, less inflammatory, and relatively enriched in long-chain fatty acids, including DHA, which plays a key role in fetal brain development.

From an evolutionary standpoint, this makes sense. Human infants are born with unusually large, energy-hungry brains. Women evolved to carry nutritional reserves that could support pregnancy and lactation, even during times of scarcity. In that context, having fat on your lower body was not a flaw or a failure. It was insurance.

From this perspective, fat is not excess energy. It is deferred intelligence, stored in anticipation of future need. This is where waist-to-hip ratio enters the conversation.

Across cultures and historical periods, a lower waist-to-hip ratio in women has been associated with reproductive health, metabolic resilience, and successful pregnancies. This is not about thinness, aesthetics, or moral worth. It is about fat function, not fat fear, and about how different tissues behave metabolically inside the body. It is about where fat is stored and how it functions.

And in today’s modern culture we have lost that distinction.

Instead of asking what kind of fat a woman carries, we became obsessed with how much. Instead of understanding fat as tissue with purpose, we turned it into a moral scoreboard. Hips became a problem. Thighs became something to shrink. Curves became something to discipline.

Another central idea in Why Women Need Fat is biological set point.

The authors argue that women’s bodies tend to defend a natural weight range when adequately nourished and not under chronic stress. When women remain below that range through restriction, over-exercise, or prolonged under-fueling, the body does not interpret that as success. It interprets it as threat.

Over time, the body adapts, not out of defiance, but out of protection.

Metabolism slows. Hunger and fullness cues become unreliable. Hormonal systems compensate. When the pressure finally eases, weight often rebounds, sometimes beyond where it started, because the body is trying to restore safety.

From this perspective, midlife weight gain, post-illness weight gain, or weight gain after years of restriction is not mysterious. It is not rebellion. It is regulation.

None of this is taught to women.

Instead, we are told that if our bodies change, we failed. That aging is optional. That discipline and botox should override biology. That the number on the scale tells the whole story.

So, before we talk about culture, family, trauma, or personal experience, this matters:

Women’s bodies are not designed to stay static.
They are designed to adapt.

Once you understand that, everything else in this conversation changes.


Why the Body Became the Battlefield

This is where historian Joan Jacobs Brumberg’s work in The Body Project: An Intimate History of American Girls, provides essential context, but it requires some precision.

Girls have not always been free from shame. Shame itself is not new. What has changed is what women are taught to be ashamed of, and how that shame operates in daily life.

Brumberg asks a question that still feels unresolved today:
Why is the body still a girl’s nemesis? Shouldn’t sexually liberated girls feel better about themselves than their corseted counterparts a century ago?

Based on extensive historical research, including diaries written by American girls from the 1830s through the 1990s, Brumberg shows that although girls today enjoy more formal freedoms and opportunities, they are also under more pressure and at greater psychological risk. This is due to a unique convergence of biological vulnerability and cultural forces that turned the adolescent female body into a central site of social meaning during the twentieth century.

In the late nineteenth and early twentieth centuries, girls did not typically grow up fixated on thinness, calorie control, or constant appearance monitoring. Their diaries were not filled with measurements or food rules. Instead, they wrote primarily about character, self-restraint, moral development, relationships, and their roles within family and community.

One 1892 diary entry reads:

“Resolved, not to talk about myself or feelings. To think before speaking. To work seriously. To be self-restrained in conversation and in actions. Not to let my thoughts wander. To be dignified. Interest myself more in others.”

In earlier eras, female shame was more often tied to behavior, sexuality, obedience, and virtue. The body mattered, but primarily as a moral symbol rather than an aesthetic project requiring constant surveillance and correction.

That changed dramatically in the twentieth century.

Brumberg documents how the mother-daughter connection loosened, particularly around menstruation, sexuality, and bodily knowledge. Where female relatives and mentors once guided girls through these transitions, doctors, advertisers, popular media, and scientific authority increasingly stepped in to fill that role.

At the same time, mass media, advertising, film, and medicalized beauty standards created a new and increasingly exacting ideal of physical perfection. Changing norms around intimacy and sexuality also shifted the meaning of virginity, turning it from a central moral value into an outdated or irrelevant one. What replaced it was not freedom from scrutiny, but a different kind of pressure altogether.

By the late twentieth century, girls were increasingly taught that their bodies were not merely something they inhabited, but something they were responsible for perfecting.

A 1982 diary entry captures this shift starkly:

“I will try to make myself better in any way I possibly can with the help of my budget and baby-sitting money. I will lose weight, get new lenses, already got a new haircut, good makeup, new clothes and accessories.”

What changed was not the presence of shame, but its location. Shame moved inward.

Rather than being externally enforced through rules and prohibitions, it became self-policed. Girls were taught to monitor themselves constantly, to evaluate their bodies from the outside, and to treat appearance as the primary expression of identity and worth.

Brumberg is explicit on this point. The fact that American girls now make their bodies their central project is not an accident or a cultural curiosity. It is a symptom of historical changes that are only beginning to be fully understood.

This is where more recent work, such as Louise Perry’s The Case Against the Sexual Revolution, helps extend Brumberg’s analysis into the present moment. Perry argues that while sexual liberation promised autonomy and empowerment, it often left young women navigating powerful biological and emotional realities without the social structures that once offered protection, guidance, or meaning. In that vacuum, the body became one of the few remaining sites where control still seemed possible.

The result is a paradox. Girls are freer in theory, yet more burdened in practice. The body, once shaped by communal norms and shared female knowledge, becomes a solitary project, managed under intense cultural pressure and constant comparison.

For many girls, this self-surveillance does not begin with magazines or social media. It begins at home, absorbed through tone, comments, and modeling from the women closest to them.

Brumberg argues that body dissatisfaction is often transmitted from mother to daughter, not out of cruelty, but because those mothers inherited the same aesthetic anxieties. Over time, body shame becomes a family inheritance, passed down quietly and persistently.

Some mothers transmit it subtly.

Others do it bluntly.

This matters not because my experience is unique, but because it illustrates what happens when a body shaped by restriction, stress, and cultural pressure is asked to perform indefinitely. Personal stories are often dismissed as anecdotal, but they are where biological theory meets lived reality.

If you want to dive deeper into this topic:


Where It All Began: The Messages That Shape Us

I grew up in a household where my body was not simply noticed. It was scrutinized, compared, and commented on. Comments like that do not fade with time. They shape how you see yourself in mirrors and photographs. They teach you that your body must be managed and monitored. They plant the belief that staying small is the price of safety.

So, I grew up believing that if I could control my body well enough, I could avoid humiliation. I could avoid becoming the punchline. I could avoid being seen in the wrong way.

For a while, I turned that fear into discipline.


The Years Before the Collapse: A Lifetime of Restriction and Survival

Food never felt simple for me. Long before bodybuilding, chronic pain, or COVID, I carried a strained relationship with eating. Growing up in a near constant state of anxiety meant that hunger cues often felt unpredictable. Eating was something to plan around or push through. It rarely felt intuitive or easy.

Because of this, I experimented with diets that replaced real meals with cereal or shakes. I followed plans like the Special K diet. I relied on Carnation Instant Breakfast instead of full meals. My protein intake was low. My fear of gaining weight was high. Restriction became familiar.

Top left is when I started working out obsessively at age 16, top right and bottom photo are from middle school when I was at my “heaviest” that drove the disordered behaviors.

In college, I became a strict vegetarian out of compassion for animals, but I did not understand how to meet my nutritional needs. I was studying dietetics and earning personal training certifications while running frequently and using exercise as a way to maintain control. From the outside, I looked disciplined. Internally, my relationship with food and exercise remained tense and inconsistent.

Later, I became involved in a meal-replacement program through an MLM. I replaced two meals a day with shakes and practiced intermittent fasting framed as “cleanse days.” In hindsight, this was structured under-eating presented as wellness. It fit seamlessly into patterns I had lived in for years.

Eating often felt overwhelming. Cooking felt like a hurdle. Certain textures bothered me. My appetite felt fragile and unreliable. This sensory sensitivity existed long before the parosmia that would come years later. From early on, food was shaped by stress rather than nourishment.

During this entire period, I was also on hormonal birth control, first the NuvaRing and later the Mirena IUD, for nearly a decade. Long-term hormonal modulation can influence mood, inflammation, appetite, and weight distribution. It added another layer of complexity to a system already under strain.

Looking back, I can see that my teens and twenties were marked by near constant restriction. Restriction felt normal. Thriving did not.

The book Why Women Need Fat discusses the idea of a biological weight “set point,” the range a body tends to return to when conditions are stable and adequately nourished. I now understand that I remained below my natural set point for years through force rather than balance. My biology never experienced consistency or safety.

This was the landscape I carried into my thirties.


The Body I Built and the Body That Broke

By the time I entered the bodybuilding world in 2017 and 2018, I already had years of chronic under-eating, over-exercising, and nutrient gaps behind me. Bodybuilding did not create my issues. It amplified them.

I competed in four shows. People admired the discipline and the physique. Internally, my body was weakening. I was overtraining and undereating. By 2019, my immune system began to fail. I developed severe canker sores, sometimes twenty or more at once. I started noticing weight-loss resistance. Everything I had done in the past, was no longer working. On my thirty-fifth birthday, I got shingles. My energy crashed. My emotional bandwidth narrowed. My body was asking for rest, but I did not know how to slow down.

Dive deeper into my body building journey here:

Around this time, I was also navigating eating disorder recovery. Learning how to eat without panic or rigid control was emotionally exhausting even under ideal circumstances… but little did I know things were about to take a massive turn for the worst.


COVID, Sensory Loss, and the Unraveling of Appetite

After getting sick with the ‘vid late 2020, everything shifted again. I developed parosmia, a smell and taste distortion that made many foods taste rotten or chemical. Protein and cooked foods often tasted spoiled. Herbs smelled like artificial chemical. Eating became distressing and, at times, impossible.

My appetite dropped significantly. There were periods where my intake was very low, yet my weight continued to rise. This is not uncommon following illness or prolonged stress. The body often shifts into energy conservation, prioritizing survival overweight regulation.

Weight gain became another source of grief. Roughly thirty pounds over the next five years. I feel embarrassed and avoid photographs. I often worry about how others will perceive me.

If this experience resonates, it is important to say this clearly: your body is not betraying you. It is responding to stress, illness, and prolonged strain in the way bodies are designed to respond.


Why Women’s Bodies Adapt Instead of “Bounce Back”

When years of restriction, intense exercise, chronic stress, illness, hormonal shifts, and emotional trauma accumulate, the body often enters a protective state. Metabolism slows. Hormonal signaling shifts. Hunger cues become unreliable. Weight gain or resistance to weight loss can occur even during periods of low intake, because energy regulation is being driven by survival physiology rather than simple calorie balance.

This is not failure. It is physiology.

The calories-in, calories-out model does not account for thyroid suppression, nervous system activation, sleep disruption, pain, trauma, or metabolic adaptation. It reduces a complex biological system to arithmetic.

Women are not machines. We are adaptive systems built for survival. Sometimes resilience looks like holding onto energy when the body does not feel safe.


The Systems That Reinforce Shame

Despite this biological reality, we live in a culture that ties women’s value to discipline and appearance. When women gain weight, even under extreme circumstances, we blame ourselves before questioning the system.

Diet culture frames shrinking as virtue.

Toxic positivity encourages acceptance without context.

Industrial food environments differ radically from those our ancestors evolved in.

Medical systems often dismiss women’s pain and metabolic complexity.

Social media amplifies comparison and moralizes body size.

None of this is your fault. And all of it shapes your experience.

This is why understanding the science matters. This is why telling the truth matters. This is why sharing stories matters.


In the book, More Than a Body, Lindsay and Lexie Kite describe how women are taught to relate to themselves through constant self-monitoring. Instead of living inside our bodies, we learn to watch ourselves from the outside. We assess how we look, how we are perceived, and whether our bodies are acceptable in a given moment.

This constant self-surveillance does real harm. It pulls attention away from hunger, pain, fatigue, and intuition. It trains women to override bodily signals in favor of appearance management. And over time, it creates a split where the body is treated as a project to control rather than a system to understand or care for.

When you layer this kind of self-objectification on top of chronic stress, restriction, illness, and trauma, the result is not empowerment. It is disconnection. And disconnection makes it even harder to hear what the body needs when something is wrong.

Weight gain is not just a biological response. It becomes a moral verdict. And that is how women end up fighting bodies that are already struggling to keep them alive.

The Inheritance Ends Here

For a long time, I believed that breaking generational cycles only applied to mothers and daughters. I do not have children, so I assumed what I inherited would simply end with me, unchanged.

Brumberg’s work helped me see this differently.

What we inherit is not passed down only through parenting. It moves through tone, silence, and self-talk. It appears in how women speak about their bodies in front of others. It lives in the way shame is normalized.

I inherited a legacy of body shame. Even on the days when I still feel its weight, I am choosing not to repeat it.

For me, the inheritance ends with telling the truth about this journey and refusing to speak to my body with the same cruelty I absorbed growing up. It ends here.


Closing the Circle: Your Body Is Not Broken

I wish I could end this with a simple story of resolution. I cannot. I am still in the middle of this. I still grieve. I still struggle with eating and movement. I am still learning how to inhabit a body that feels unfamiliar.

But I know this: my body is not my enemy. She is not malfunctioning. She is adapting to a lifetime of stress, illness, restriction, and emotional weight.

If you are in a similar place, I hope this offers permission to stop fighting yourself and start understanding the patterns your body is following. Not because everything will suddenly improve, but because clarity is often the first form of compassion.

Your body is not betraying you. She is trying to keep you here.

And sometimes the most honest thing we can do is admit that we are still finding our way.


References

  1. Brumberg, J. J. (1997). The Body Project: An Intimate History of American Girls. Random House.
  2. Lassek, W. D., & Gaulin, S. J. C. (2011). Why Women Need Fat: How “Healthy” Food Makes Us Gain Excess Weight and the Surprising Solution to Losing It Forever. Hudson Street Press.
  3. Kite, L., & Kite, L. (2020). More Than a Body: Your Body Is an Instrument, Not an Ornament. Houghton Mifflin Harcourt.

Scientific and academic sources

  1. Lassek, W. D., & Gaulin, S. J. C. (2006). Changes in body fat distribution in relation to parity in American women. Evolution and Human Behavior, 27(3), 173–185.
  2. Lassek, W. D., & Gaulin, S. J. C. (2008). Waist–hip ratio and cognitive ability. Proceedings of the Royal Society B, 275(1644), 193–199.
  3. Dulloo, A. G., Jacquet, J., & Montani, J. P. (2015). Adaptive thermogenesis in human body-weight regulation. Obesity Reviews, 16(S1), 33–43.
  4. Fothergill, E., et al. (2016). Persistent metabolic adaptation after weight loss. Obesity, 24(8), 1612–1619.
  5. Kyle, U. G., et al. (2004). Body composition interpretation. American Journal of Clinical Nutrition, 79(6), 955–962.
  6. Simopoulos, A. P. (2016). Omega-6/omega-3 balance and obesity risk. Nutrients, 8(3), 128.

Trauma, stress, and nervous system context

  1. Sapolsky, R. M. (2004). Why Zebras Don’t Get Ulcers. Henry Holt and Company.
  2. Walker, P. (2013). Complex PTSD: From Surviving to Thriving. Azure Coyote Books.

Ponzinomics & Predatory Business Models

When “Trust the Process” Isn’t What It Seems

A Deep Dive into MLMs with Robert L. FitzPatrick

When I first joined a multi-level marketing company, it felt like destiny. Freedom. Empowerment. Community. So much so that I tattooed “trust the process” on my body as a daily reminder. But the deeper I got, the more I noticed the cracks: emotional manipulation, magical thinking, and an almost religious silencing of doubts.

If you missed last week’s episode here is the deep dive of my own experience.

That’s why I’m thrilled to share this week’s podcast interview with Robert L. FitzPatrick. Robert has been sounding the alarm on MLMs for decades, long before it was common to describe them as cult-like. He’s the author of Ponzinomics: The Untold Story of Multi-Level Marketing, co-author of False Profits, and a respected expert cited by the BBC, The New York Times, and courts alike. For years, he’s been giving people the tools (language, data, and perspective) to recognize MLMs for what they truly are: predatory business models, not opportunities.

Here is the image of the “Airplane Game” we reference in the interview

In this episode, we cover:

  • The Spark: Robert’s first encounter with a scam-like business in the 1980s, which pushed him into decades of research on MLMs and fraud—mirroring the way my own personal MLM experience prompted deep self-examination.
  • Why “Not All MLMs” Is a Myth: The business model itself is designed to funnel money upward, making it impossible for the vast majority to succeed, regardless of the company or product.
  • Puritan Theology & Prosperity: How old ideas linking wealth to virtue evolved into the prosperity gospel, and how MLMs exploit that mindset.
  • Cultural Hooks: From hustle culture to self-improvement mantras and spiritual undertones, MLMs borrow heavily from mainstream culture to recruit and retain followers.
  • Narrative Control: How pre-scripted objections, emotional manipulation, and silencing tactics maintain loyalty and block critical thinking—something I’ve noticed both in MLMs and high-control religious groups.
  • The Hard Numbers: Realistic odds of success are brutal—most recruits lose money, almost all quit within a year, and mandatory purchases like “Healthy Mind and Body” programs or the Isabody Challenge trap participants financially and emotionally.
  • Legality & Political Protection: If MLMs are fundamentally unfair, how are they still legal? And what protects them politically?
  • Beyond the MLM Mindset: MLMs don’t just drain your wallet—they reshape identities, fracture communities, and erode trust in yourself and others.

This conversation is essential for anyone curious about MLMs, whether you’ve been drawn into one, have friends or family involved, or are simply interested in understanding how these systems work under the surface. Robert’s insights give us not just the numbers, but the language and tools to recognize the scam and the courage to break free from it.

Tune in for an eye-opening conversation that goes beyond the hype and digs into the real human cost of MLMs.

Links 

rfitzpatrick@pyramidschemealert.org

www.pyramidschemealert.org

Twitter: @pyramidalert

FB: @ponzinomicsthebook

Further reading: 

Goodbye FTC 

Quiz: How Many MLMs Are There? 

Institutional Support for Multi-Level Marketing in America Is Cracking

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

The Dark Side of Manifestation and MLMs

✨Let’s talk Manifestation & MLMs✨

In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.

We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.

🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥

This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.

and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)

In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.

That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.

In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.

And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.


When Positive Thinking Becomes a Business Model

Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.

Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:

  • Failure isn’t about the structure of the business; it’s about your mindset.
  • Doubt is “negative energy” that will block your success.
  • Quitting is not just a business choice but a moral failing.

In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits

This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase

“Let go and let God. Let Him take over your life and run it. He knows how.”

While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.

Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.

That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.

Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.

More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.

I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”

Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.

My caption at the time: 🤮

🔥IGNITE YOUR VISION! 🔥
⚡Attended an event that changed my life. Showed me the massive vision of this company.
🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions.
🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!

Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.

Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.

This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.

More flashback images from my cult days….


The Psychological Toll

When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.

The outcomes are rarely empowering:

  • Blame and guilt when inevitable losses occur.
  • Anxiety from the demand to maintain “high vibrations.”
  • Suppression of doubt, lest skepticism be mistaken for weakness.
  • Financial harm disguised as personal failure.

In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.

As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.


Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix

A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.

The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.

This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.

And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.

It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.


🧠 Isagenix Programs & Their Psychological Impact

  • Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
  • IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
  • Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
  • Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩

🤮🐦‍🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦‍🔥 🤮

Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.

The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.

And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:

  • $150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
  • Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.

The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.

No wonder the comments are turned off.

Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.

My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.


Cultural Ecosystems That Enable MLMs


MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.

Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.

In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.


Beyond Magical Thinking

The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.

Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.

That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.


Coming Up: A Deeper Dive

Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.

Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

References/Suggested Reading

  • Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
  • Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
  • Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
  • FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
  • FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
  • Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
  • Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
  • Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
  • Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
  • Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)

Escaping One Cult, Joining Another? The Trap of Ideological Echo Chambers

When ‘Cult Recovery’ Looks a Lot Like a New Cult

I had a lot of different topics in mind for my final solo episode of Taste of Truth Tuesdays Season 3. For example, The Stress-Mitochondria Connection: How B vitamins, Taurine and Magnesium Fuel your Energy, A world without religion: Freedom or Fragmentation, How Emotional Trauma contributes to Chronic Pain or the Social Media Dilemma How to Break Free from the Digital Grip… But then, a new development landed right in my lap—one that perfectly encapsulates the concerning trends I’ve been observing in the deconstruction, ex-Christian, anti-MLM, and ex-cult communities.

My friend Brandie, who I had on in Season 2 for the episode From Serendipity to Scrutiny, recently blocked me. And why? Because I simply pushed back and asked questions. We’d had some private conversations in the DMs that had already raised red flags for me, but apparently, even the slightest bit of pushback was enough to get me cut off. This isn’t just about one friendship—it’s about a much bigger pattern I’ve seen unfolding.

The Deconstruction Pipeline: When Leaving a High-Control Group Means Entering Another

One of the biggest ironies in the ExChristian circles is how quickly people flee high-control religious environments only to land in equally dogmatic ideological spaces. This isn’t a coincidence—it’s human nature. As Jonathan Haidt lays out in The Righteous Mind, our reasoning evolved more for argumentation than truth-seeking. We are wired for confirmation bias, and when we leave one belief system, we often replace it with another that feels equally absolute but now appears “rational” or “liberating.”

This is where figures like Steven Hassan and Janja Lalich come in (because this isn’t just about Brandie) self-proclaimed experts on cults who, ironically, exhibit the same control tactics they claim to expose. Hassan, a former Moonie turned cult deprogrammer, has made a career out of helping people escape authoritarian religious systems. But a deeper look at his work reveals an ideological bent (it’s hard to ignore). He frequently frames conservative or traditional religious beliefs as inherently cult-like while giving progressive or leftist movements a pass. He has called Trumpism a cult but is conspicuously silent on the high-control tactics within certain progressive activist spaces. His criteria for what constitute undue influence seem to shift depending on the political context, (BITE model) making his framework less about critical thinking and more about reinforcing his preferred ideological narrative. I did what Hassan won’t: use his own model to break down the mind control tactics of the extreme left.

Janja Lalich follows a similar pattern. A (supposedly) former Marxist-Leninist, she applies her cult analysis primarily to religious and right-wing groups while glossing over the coercive elements in the far-left spaces she once occupied (or still does). Her work is valuable in breaking down how high-demand groups operate, but she, too, appears to have blind spots when it comes to ideological echo chambers outside of the religious sphere. These represent a pattern rather than an isolated incident. Other platforms like (The New Evangelicals, Dr. Pete Enns (The Bible for Normal People), Eve was framed, Jesus Unfollower, Dr. Laura Anderson just to name a few.) highlight control tactics when they appear in traditional or conservative groups but fail to apply the same scrutiny to their own ideological circles.

This selective analysis creates a dangerous illusion: it allows people leaving fundamentalist religious spaces to believe they are now “free thinkers” while unknowingly adopting another rigid belief system. The deconstruction pipeline often leads former evangelicals straight into progressive activism, where purity tests, ideological loyalty, and social shaming operate just as effectively as they did in the church. The language changes: “sin” becomes “problematic,” “heresy” becomes “harmful rhetoric”, but the mechanisms remain the same.

Haidt’s work on moral foundations helps explain this phenomenon. Progressive and conservative worldviews are built on different moral intuitions, but both can be taken to extremes. The key to avoiding ideological capture is intellectual humility—the ability to recognize that no belief system has a monopoly on truth and that reason itself can be weaponized for tribalism.

John Stuart Mill warned of this centuries ago: the greatest threat to truth is not outright censorship but the cultural and social pressures that make certain ideas unspeakable. Greg Lukianoff and Jonathan Haidt’s The Coddling of the American Mind echoes this concern, showing how overprotective thinking and emotional reasoning have created a generation that confuses disagreement with harm.

Franklin O’Kanu’s concept of the “fake intellectual” is particularly relevant here—people who claim to be champions of free thought while aggressively enforcing ideological orthodoxy.

In this episode, through my experience with Brandie, I’ll illustrate how skepticism is selectively applied, and how ‘critical thinking’ communities can become just as dogmatic as the systems they reject. And unlike Hassan or Lalich, my connection with Brandie was personal. And that’s why I felt this warranted an entire podcast episode. Because what happened with her is a microcosm of a larger issue: people leaving high-control spaces only to re-enter new ones. They are convinced that this time, they’ve finally found the “truth.” Spoiler alert: that’s not how truth works.

So, let’s talk about it.


Blocked for Asking Questions

Recently, Brandie posted on Instagram about DARVO—a psychological tactic where abusers Deny, Attack, and Reverse Victim and Offender to avoid accountability. I agree that MLMs use DARVO. But I wanted to add friendly pushback, that I’ve noticed anti-MLM advocates use similar tactics to silence critics—especially when it comes to questioning the food industry— but she had turned the comments off.

So I went to Substack, wrote a note, tagged her and asked for us to have a discussion. and that’s when she blocked me. Not for being aggressive. Not for being rude. But for questioning her narrative.

So much for open conversation.

DARVO: The Classic Manipulation Tactic

DARVO stands for Deny, Attack, Reverse Victim and Offender—a tactic frequently used by abusers, cult leaders, and high-control groups when they’re called out. It flips accountability on its head, making the person asking legitimate questions seem like the aggressor while the actual manipulator plays the victim.

How MLMs Use DARVO

Multi-Level Marketing (MLM) schemes thrive on DARVO because their entire business model is built on deception. Here’s a classic example:

  1. Deny – A distributor is confronted with the fact that 99% of people in MLMs lose money. Instead of addressing the data, they deny it completely:
    “That’s just a myth! I know tons of people making six figures!”
  2. Attack – When pressed further, they go on the offensive, accusing the skeptic of being negative or jealous:
    “Wow, you’re so close-minded. No wonder you’re not successful!”
  3. Reverse Victim and Offender – Finally, they paint themselves as the victim and the questioner as the bully:
    “I’m just a woman trying to build a business and empower others. Why are you trying to tear me down?”

This tactic shuts down meaningful discussion and keeps people trapped in a system that exploits them.

Do you know what else exploits individuals? Fear and propaganda.

I saw this firsthand in a recent conversation with a friend who’s deeply entrenched in leftist ideologies and what I’d call “Trump Derangement Syndrome.” She shared a post warning people to change their bank accounts because of a false claim that Elon Musk’s staff had access to personal financial data. I pointed out that the post was misinformation, but instead of engaging with the facts, the conversation quickly shifted in a way that mirrors the DARVO tactic.

First, she denied that the post could be harmful or misleading. Then, she attacked me for not understanding the larger “fear” that people are feeling in the current political climate. Finally, she reversed the roles, casting herself as the victim of a chaotic world and me as the one creating unnecessary tension by questioning the post.

This is a textbook example of DARVO, a tactic that deflects accountability, shifts blame, and keeps people trapped in fear-driven narratives. It keeps them from having honest, fact-based conversations and prevents any real understanding of what’s going on around them.

How Brandie Used DARVO on Me

Ironically, despite being an anti-MLM advocate, Brandie used the exact same manipulation tactics when I pushed back on some of her positions. This is a woman who criticizes manipulative marketing tactics in MLMs, yet here she was, employing the very same tactics in our discussion. It’s a stark example of how these patterns can be so ingrained that even those who oppose them can fall into using them.

Deny – When I questioned her promotion of dietitians who endorse processed foods like Clif Z Bars (which recently faced a class-action lawsuit for misleading health claims), she refused to acknowledge the legitimate concerns. Instead, she dismissed it by claiming that caring about food ingredients was more stressful for the body than just eating the food itself—a false dichotomy that undermines any nuance in the conversation, especially when she often critiques the same logical fallacy in other contexts.

Attack – Rather than engaging with my points, she made it personal, implying that I was being antagonistic or bad-faith for even questioning her stance.

Reverse Victim and Offender – Finally, when I didn’t back down, she blocked me, flipping the narrative to make it seem like I was the one causing harm simply by asking questions.


When Therapy Becomes Thought Control: The Weaponization of Mental Health

What makes this dynamic even more interesting is that both my friend in Portland and Brandie, an anti-MLM advocate, are therapists. These conversations have all unfolded within a culture that professes to value feelings, emotional well-being, and mental health awareness. More people are going to therapy than ever before, and an increasing number of people are training to become therapists—mostly women. Currently, around 70-80% of psychologists and therapists are female, and those seeking help are also more likely to be female.

The field has increasingly become a vehicle for ideological activism. Dr. Roger McFillin has spoken extensively about this shift, describing how therapy now often reinforces victimhood narratives rather than fostering resilience. Instead of helping clients process experiences and build coping skills, many therapists nudge them toward predetermined ideological conclusions—especially in areas of identity, oppression, and systemic injustice.

This shift has eroded one of psychology’s most fundamental ethical principles: informed consent. Clients, particularly young and vulnerable individuals, are often funneled into ideological frameworks without realizing it. Under the guise of “affirming care” or “social justice-informed therapy,” therapists may subtly guide them toward specific worldviews rather than offering a full range of perspectives. What should be a process of self-discovery instead becomes thought reform, where questioning the prevailing narrative is framed as harmful or regressive.

Therapy is no longer just political—it has become a mechanism of enforcement. We see this in counseling programs that demand ideological conformity from students, in therapists who blur the line between clinical work and activism, and in public figures like Janja Lalich and Steven Hassan, who claim to expose undue influence while engaging in the same tactics. This is ideological gatekeeping disguised as expertise.

Rather than fostering open exploration, the field is increasingly defined by rigid dogma. Questioning the dominant ideology isn’t framed as critical thinking—it’s labeled as resistance, ignorance, or even harm. And when that happens, dissenting voices aren’t debated; they’re erased. If this trend continues, therapy won’t just be a tool for self-improvement. It will be a tool for social control. It already is.


The Hypocrisy of Selective Skepticism

Brandie and the anti-MLM crowd claim to combat misinformation, yet they overlook a significant issue: the influence of Big Food and Big Pharma on public health narratives.

On her social media story and in private conversations, Brandie has defended dietitians who actively promote ultra-processed foods. Some registered dietitians with large platforms endorse products like Hawaiian Punch and Clif Z Bars as acceptable—even healthy—options.

Clif Z Bars, for example, were recently involved in a $12 million class action settlement for falsely marketing their products as “healthy and nutritious.” These bars are 37% added sugar, essentially sugar bombs.

Yet, a dietitian Brandie supports feeds these bars to her young children, publicly calling them a “healthy snack.” Why is this not considered misinformation?

A deeper issue lies in the conflicts of interest within the nutrition field. 95% of the 2020 U.S. Dietary Guidelines Advisory Committee members had conflicts of interest with the food and pharmaceutical industries. Many had financial ties to corporations like Kellogg, Abbott, Kraft, Mead Johnson, General Mills, and Dannon. Similarly, a 2023 report by U.S. Right to Know revealed that 65% of the 2025 Dietary Guidelines Advisory Committee had high-risk or medium-risk conflicts of interest with industry actors like Novo Nordisk, the National Dairy Council, Eli Lilly, and Weight Watchers International.

Interestingly, both Clif Z Bars and Hawaiian Punch—the two foods mentioned in this discussion—are owned by Mondelēz International, a company that has faced scrutiny over its ties to government-advising scientists and other potential conflicts of interest. This raises an important question: How much of what we’re told by credentialed experts is shaped by corporate influence rather than unbiased science?

These conflicts of interest raise serious concerns about industry influence over public health recommendations. Yet, if you question this, you’re labeled anti-science.

This kind of blind faith in authority is no different from religious dogma. The pursuit of truth should always leave room for debate. This also highlights why blindly trusting “credentialed experts” is insufficient. Degrees and titles don’t guarantee that recommendations are free from corporate influence.

Rather than acknowledge these conflicts, Brandie and her followers discredit those asking valid questions, often accusing them of using the “Just Asking Questions” fallacy.

The “Just Asking Questions” Fallacy

A common tactic used to dismiss skepticism is labeling it as the “Just Asking Questions” (JAQ) fallacy. This fallacy occurs when people imply that merely questioning an issue is a form of misinformation or bad faith argumentation.

Many dietitians and anti-MLM advocates are deeply entrenched in mainstream narratives on topics like vaccine safety, climate change, and pharmaceutical efficacy. When skeptics ask pointed questions about these subjects, they are often accused of using JAQing off—a term that suggests they are sowing doubt without providing counter-evidence. The accusation assumes that asking difficult questions is inherently conspiratorial, rather than a legitimate means of inquiry.

But skepticism is not the same as denialism. Critical thinking demands that we interrogate all claims—especially those made by institutions with financial or ideological incentives. Dismissing questions outright only serves to protect entrenched power structures.


The Counterpoint: Intellectual Humility and the Dogma of Data

While it’s vital to engage critically with the information we’re presented, it’s equally crucial to consider the potential pitfalls of blind adherence to any ideology—whether it’s religious, political, or scientific. In the modern age, science and data have often become the new forms of dogma. The scientific community, which prides itself on skepticism and inquiry, is sometimes treated as an unassailable authority—leaving no room for dissent or alternative perspectives.

The worship of science and data as infallible can feel eerily similar to religious dogma. It demands conformity in the name of progress, dismisses alternative viewpoints, and often shuts down debate—all while asserting that it’s in the name of critical thinking and rationality. In this system, the pursuit of truth can ironically become an exercise in tribalism and intellectual rigidity.

What is critical to recognize is that science and reason themselves are not immune to bias, corruption, or influence. Take, for example, the “revolving door” between regulatory agencies and the pharmaceutical industry, which compromises the integrity of public health policies. This conflict of interest is a significant factor in the mistrust surrounding many mainstream health recommendations, especially when we see how corporate interests shape the outcomes of clinical trials, the approval of drugs, or public health initiatives.

Take the nutrition field, for example. The dietitian mentioned earlier endorses Clif Z Bars for her young children, but if you challenge this, you’re accused of being anti-science or fear-mongering.

Similarly, when figures like RFK Jr. highlight pharmaceutical industry ties to regulatory agencies, critics don’t engage with the data. Instead, they attempt to discredit the person asking the questions.

The Real Issue is Deception from Trusted Intuitions

The real misinformation often stems from corporate-backed institutions. Public trust in physicians and hospitals fell from 71.5% in April 2020 to 40.1% in January 2024—not due to misinformation, but because people witnessed firsthand the contradictions, shifting narratives, and financial incentives behind public health decisions. Trust is eroded by deception, not by questioning.

RFK Jr. isn’t “sowing doubt” for the sake of it. He’s pointing out documented cases where pharmaceutical companies have manipulated clinical trials, buried adverse data, and exercised significant influence over regulatory bodies. His book The Real Anthony Fauci outlines a heavily researched case against the unchecked power of Big Pharma and its ties to government agencies. If his claims were false, he would face lawsuits, yet his work continues to spark vital discussions.

True skepticism means demanding better science, not blindly trusting authority. The real danger lies in silencing those who ask critical questions.


Big Food and the Shaming of Health Advocates

A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda. This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.

Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.


Why We Need to Trust Ourselves, Not JUST the Experts

What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.

Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.


Is This Healing or Just Another High-Control Belief System?

Brandie often talks about “cult recovery” and the importance of psychological resilience. But is she really modeling resilience? Because true resilience isn’t about avoiding discomfort—it’s about engaging with it, questioning your own biases, and standing firm in discussions, even when they challenge your worldview.

Instead, she’s teaching people to coddle their minds. To create ideological echo chambers where questioning the “right” experts is heresy. To avoid any perspective that might cause discomfort. If she’s teaching people to avoid discomfort rather than work through it, I’m not sure how that aligns with the principles of ethical psychotherapy.

True healing requires grappling with discomfort, not running from it. When you teach people to shut down their discomfort rather than confront it, you’re not promoting growth—you’re just pushing them into another high-control belief system.

That’s not healing. That’s just another form of control.

And let’s be real—if your response to fair, thoughtful criticism is to shut down the conversation and block people who used to support you, you haven’t actually deconstructed anything. You’ve just built a new echo chamber with different branding.


The Bigger Picture

This isn’t just about Brandie. It’s about a larger pattern I see in the deconstruction and anti-MLM communities. Many of them claim to be freeing minds, but in reality, they’re just recruiting people into a different kind of ideological purity test.

The message is clear: You’re allowed to be skeptical, but only in the “approved” ways.

That’s not intellectual freedom. That’s just another cult.


Where Do We Go From Here?

We need real conversations about manipulation and misinformation—whether it comes from MLMs, Big Food, Big Pharma, or influencer dietitians who profit from pushing corporate-backed narratives. It means we need to question everything—without replacing one unquestionable authority with another. And we need to be willing to hold all forms of power accountable, not just the ones that fit neatly into our existing beliefs.

Because if we’re not careful, we’ll escape one high-control group only to fall right into another.

Sources:

Beyond the Before-and-After: The Truth About Social Media and Body Image

🎙️ Welcome back to Taste of Truth Tuesdays! This week, we’re diving deep into the fascinating and impactful world of body image and social media, guided by two incredible guests who bring evidence-based insights and a passion for accessibility in mental health research.

🧠 First, let me introduce Dr. Hannah Jarman, Ph.D., a trailblazer in psychology whose work sheds light on how we perceive ourselves in the digital age. Alongside her is the brilliant Ms. Claudia Liu, a Ph.D. candidate whose research explores the intersection of social media and body image. These two share a common mission: making complex research not just understandable but applicable in everyday life

Body image—it’s a term we hear often, but what does it really mean? At its core, body image is your perceptions, beliefs, feelings, thoughts, and actions related to your physical appearance. Think of it as your personal relationship with your body. Sounds simple, but in a world shaped by curated social media feeds and fitspiration photos, it’s anything but.

To ground our discussion, we’ll be exploring the four components of body image, starting with Perceptual Body Image—how you see yourself. Here’s the catch: the way you see your body often doesn’t match reality. It’s a perception distorted by negative self-talk and societal pressures. But awareness is the first step. Interrupting that loop of negative talk can help shift your perception toward something healthier.

Next, there’s Affective Body Image, which reflects how you feel about your body—your likes and dislikes. These feelings are deeply influenced by the media we consume, from TV and movies to social media trends like “fitspiration.” Here’s the thing: hating your body is not a prerequisite for change. Dissatisfaction and acceptance can coexist. Making intentional choices about what media you engage with can profoundly impact how you feel about yourself.

Then we have Cognitive Body Image, or the thoughts and beliefs you hold about your body. Ever heard someone say, “I’ll be happy when I hit my goal weight”? It’s a dangerous trap because happiness isn’t tied to a number on the scale. Chasing an external solution for an internal problem often leads to harmful patterns and a cycle of discontent.

2018: My leanest physique post-bodybuilding competitions. I sat here feeling self-conscious, convinced I looked ‘fat.’ It’s wild to look back and realize how much my mind distorted my reality.

When I look back at photos of myself at my leanest—whether it was during my bodybuilding competitions or soon after—I remember how uncomfortable I felt in my body even then. This always reminds me that body image isn’t actually about how your body looks; it’s about your relationship with your body and, ultimately, with yourself.

Finally, Behavioral Body Image—the actions we take based on our perceptions, feelings, and beliefs. When someone struggles with negative body image, they might engage in destructive behaviors like over-exercising, disordered eating, or social withdrawal.

Today, we’ll unpack these components with Dr. Jarman and Ms. Liu and dive into their groundbreaking research on the impact of social media and fitspiration on our body image. We’ll also share actionable tips to help you reshape your relationship with your body and your digital environment.

Get ready for an enlightening and empowering conversation. Let’s go!


Dr. Hannah Jarman, a research fellow at Deakin University in Melbourne, Australia, who specializes in body image, eating disorders, and the influence of media. Dr. Jarman’s interest in this field began when a young child in her life, around 5 or 6 years old, started expressing distress about her body, saying things like “I’m fat, I need to lose weight.” This was concerning not only because of the child’s age, but also because her family had a history of eating disorders. Recognizing the red flags, Dr. Jarman sought advice from a lecturer specializing in body image, which sparked her passion for research and intervention.

This led to her work on body image interventions in schools and later, a PhD on the impact of social media on adolescent body image and well-being. Dr. Jarman’s work continues to explore the critical intersection between media influence and body dissatisfaction, aiming to identify predictors and create effective prevention strategies for eating disorders.

Claudia, a final-year PhD candidate in Psychology at Melbourne University. Claudia’s research focuses on disordered eating, body image, and digital health—an emerging area in the field. Her passion for this work stems from her own personal experiences with disordered eating and negative body image during her younger years. Growing up in Southeast Asia, where thin ideals were heavily glorified, Claudia internalized these societal pressures, which led to unhealthy behaviors. Fortunately, she overcame these challenges, and this journey inspired her to pursue a PhD, hoping her research can provide insights and support for others facing similar struggles.

I’ve also seen in the data that children as young as 5 are struggling with negative body image, and I can really relate to Claudia’s experience. I, too, have struggled with disordered eating. I’ve enrolled in eating disorder therapy and have been given some of the most extreme programs, like having to eat the same meal plan six times a day for 12 weeks. The strictness of it led to binges, and it was clear that something wasn’t working.

Thank you to all the researchers out there, because while I don’t have a PhD, I did pursue a psychology certification as part of my continuing education for personal trainers. The more I worked with clients, the more I realized the connection between psychology and nutrition. Many of my clients came to me wanting to “lose weight”, but before we could even start thinking about that, we had to address underlying issues like under-eating, yo-yo dieting, and inconsistency. I had to teach them that they had to earn their right to diet, which was a difficult but crucial concept to stress. That’s when I knew I needed to learn more about psychology—it wasn’t just about the physical aspect but the mental and emotional work that had to come first.

Dr. Jarman adds, it’s so ingrained in our society, these ideals and these pressures and dieting. If you think about the people around you, how many—probably the majority, particularly of females, but also a lot of males—struggle with these issues and have unhealthy relationships with food or exercise or whatever it may be. These perfect ideals are supposedly so easy, and they should all be achieving them. But that’s absolutely right.

Men do have the pressure as well, like this big masculine look or the negative term of ‘dad bod.’ Men are also getting objectified or judged. So much of what the fitness industry sells is a psy-op. They’re just trying to sell you the idea that you can control this. It’s like in the religious world, where we have something called the prosperity gospel—‘If you do this, you’ll get God’s blessing.’ Diet culture plays the same tune: ‘If you do this, you’ll get that.’ It’s a deep psychological hook, tapping into our need for control. This need triggers dopamine, which reinforces these behaviors. Whether it’s following rigid fitness plans or religious dogma, it’s the dopamine hit that keeps us hooked. I appreciate you guys getting on here.

A little bit off-mic, season 2 was exploring breaking free from diet culture, body-neutral fitness, and focusing on performance-based goals. While you might see some changes in aesthetics, that’s just a bonus. The real focus is on getting stronger, improving blood markers, or simply walking every day. I’ve learned as a personal trainer that even when clients achieve their weight loss goals, it doesn’t always lead to a better body image or happiness. So, what is body appreciation, and why is it so crucial for mental well-being?

Body Appreciation

Claudia: “Yeah, I can take that one. So, body appreciation is basically a key or core positive body image concept that involves recognizing, valuing, and respecting the body for its functional capacity and its health, rather than how it looks. I know you mentioned that earlier on. So, it’s really about shifting the focus away from aesthetics and towards its functional capacity and functionality. Over the past 10 years, there’s been a surge in research showing that greater body appreciation is associated with a number of psychological outcomes—such as improved self-esteem, better quality of life, and overall emotional and physical well-being. Studies also show that body appreciation encourages people to adopt healthier, more flexible eating patterns, like intuitive eating. For these reasons, it’s been proposed as a potential protective factor against issues like body dissatisfaction, symptoms of disordered eating, and building resilience against societal pressures to fit unrealistic beauty standards. So, that’s kind of my interpretation of body appreciation and why it’s so important.”

Dr. Jarman: “I guess just adding to that briefly as well, I think the focus really is understanding that our bodies are wonderful. They do so much for us, and we get so caught up in how they look and the expectations in that area, that we forget how lucky we are to have a functioning body. OK, maybe you don’t like your arms or think they’re flabby, but you can hug your child or do all these incredible things that we just get so caught up in and forget. It’s about being able to take a step back and really think about and appreciate and value those things.”

You: “And also, I think body appreciation can go a level deeper for those who might be disabled or have lost certain abilities—maybe weren’t born with them, but have lost the ability to move in certain ways. That can be really difficult, because… But you can still find ways to appreciate the small things, like the sun on your skin. Or, maybe you can’t walk or hug your child like you once could, but there are still ways to appreciate the vessel that you dwell in, and that helps you interact with the world. That’s why I like body appreciation. It strips away a lot of those pressures and ideal body standards. And I think for fitness, it really… I don’t know what happened, if it’s always been poison, but wellness culture became so focused on looks. I was raised in the ‘90s—Jessica Simpson was considered fat. That slim, hair-thin ideal was pushed. And now, I’m almost 40—just crazy, that’s what I was raised with. The low-rise jeans…”

Hannah: “They’re back now, maybe just in Australia, but they’re back!”

You: “No, no thanks!” (laughter)


How Social Media Shapes Body Image and Eating Behaviors: Understanding Its Impact on Mental Health and Well-Being

Social media has become a double-edged sword in terms of its influence on our body image and eating behaviors, especially among young women. Dr. Hannah Jarman, a research expert in the field, sheds light on the complexities of this issue, drawing from the latest findings in the field.

Research consistently shows that social media tends to worsen our body image. It often leads to comparisons, where we measure ourselves against the seemingly “perfect” lives and bodies of others. This sense of inadequacy can drive us to want to change our appearance, often through unhealthy means, believing that losing weight or attaining a certain body ideal will bring happiness.

Dr. Jarman explains that while time spent online used to be the primary focus of research, recent studies have shown that the content we engage with plays a more significant role in shaping our mental health. Specifically, appearance-focused content—such as photo edits, filters, and comparison-driven posts—are more harmful than we might realize.

Interestingly, content that is perceived as “inspirational” can also contribute to this negative cycle. Instead of motivating positive behaviors, it can lead to feelings of pressure and shame, pushing individuals further away from the very practices meant to improve their well-being. Instead of encouraging exercise or body appreciation, these idealized portrayals often result in a sense of failure, making it harder to engage in self-care.

So, what can we do to become more aware of the impact social media has on our mental well-being? Dr. Jarman suggests that the first step is reflection. Being mindful of what we follow and consume online is essential. Are the accounts and content we engage with making us feel better or worse about ourselves? By being selective in our media consumption and actively avoiding harmful content, we can better protect our body image and mental health from the negative influences of social media.

Taking Control: How to Curate Your Social Media Feed for Better Body Image and Mental Health

While social media algorithms have a strong influence over the content we see, Dr. Jarman emphasizes that we do have some control over our feeds. The key lies in curating what we consume. If you find yourself comparing or feeling bad about your body after viewing certain content, it’s time to take action. Don’t hesitate to unfollow, hide, or block accounts that negatively affect your mental well-being. Instead, fill your feed with content that lifts you up—whether that’s accounts that make you laugh, reflect your hobbies, or celebrate your personal interests.

Another vital tool in reducing the harm of social media is social media literacy. Dr. Jarman encourages us to critically evaluate what we see: Who is posting this content, and why? Are they promoting a product or idea, and how realistic is what’s being presented? Developing these critical skills can help you navigate the often-misleading nature of social media, empowering you to consume content that truly adds value to your life, rather than contributing to unrealistic standards and comparisons.

By being intentional about what we engage with, we can protect ourselves from the detrimental effects of social media on body image and mental health.

Mindfulness in Social Media Consumption: A Personal Approach to Authenticity

Mindfulness is key when engaging with social media. As Dr. Jarman mentioned, it’s not just about the time we spend online, but how we feel when interacting with certain content. When consuming posts, take a moment to check in with yourself: How do you feel after reading this? Does it leave you feeling inspired, or does it trigger negative comparisons? Recognizing your emotional response is an essential step toward curating a healthier online experience.

Personally, I’ve chosen to operate from a place of transparency. I don’t monetize my content, push affiliate links, or promote products for profit. For me, it’s not about selling anything; it’s about sharing information and offering genuine value. I even make my strength training guide available for free to anyone who asks. Why? Because I want to be seen as an expert, but also as a normal, imperfect human. It’s about finding the balance between encouraging people to be open with their own journeys while demonstrating that vulnerability and authenticity are part of what makes us all human.

Dr. Hannah Jarman emphasizes that while fitspiration content can appear motivating, it may unintentionally harm individuals by focusing on unattainable ideals. She notes that before-and-after images, for instance, can imply that the person in the “before” image is unworthy, while the “after” version suddenly seems perfect. Instead, she suggests shifting the focus to how individuals feel, highlighting personal performance or other non-aesthetic milestones.

In response, I throughout the suggestion of fitness coaches adding cover photos to before-and-after images, which could serve as a “trigger warning” for those scrolling through. This small change could offer viewers the opportunity to engage more thoughtfully, especially if they have a tendency to be triggered by such comparisons.

Dr. Jarman agrees, emphasizing the importance of showcasing the entire journey—ups, downs, and all. She advocates for content that highlights authenticity, as it’s often a longer, non-linear process. By focusing on emotional growth, feelings of self-worth, and overall well-being, the goal shifts away from just numbers and aesthetics, promoting healthier perspectives on body image and wellness.


Claudia shares her personal journey with body image and disordered eating, revealing how following fitness influencers who idealized a specific body type negatively impacted her mental health. She explains how curating her social media feed by unfollowing these influencers and instead following those who emphasize strength and science-based training was transformative. This shift helped her focus on performance and appreciation for her body rather than aesthetics or calorie-burning, leading to a healthier and more sustainable approach to fitness and nutrition.

To wrap up, Dr. Hannah highlights the importance of accessible information and shares a resource for listeners: their social media accounts on Instagram and TikTok, The Well-Being Doctors (@the.well.being.doctors), which focus on making research on wellness and mental health easy to understand and implement. She encourages listeners to follow their content for practical tips and evidence-based guidance.

✨Let’s anchor in this transformative message: Your body is an instrument, not an ornament. Positive body image isn’t believing your body looks good; it’s knowing your body is good, regardless of how it looks. This quote from More Than a Body beautifully captures the essence of what we’ve explored today.

💡 The fitness industry often sets standards based on bodybuilding gurus and extreme aesthetics—standards appraised by critical judges or an audience that values visual perfection. But let’s be honest: the behind-the-scenes reality of preparing for these aesthetic ideals often includes extreme measures—severe dehydration, malnutrition, laxative and stimulant abuse, and emergency-level exhaustion. No legitimate doctor would ever recommend these tactics for health. They’re the opposite of health-promoting.

💪 Instead, let’s focus on experience and benefit, not being ornaments to be admired. Metabolic health, strength, and stamina are far more meaningful indicators of well-being than achieving a “perfect” appearance. When we prioritize function over aesthetics, we open the door to a new, more effective, and empowering way to experience health and fitness.

🚨 At first, the idea of letting go of weight goals or aesthetic ideals might feel like giving up on your body or your health. But the reality is, letting go of these pressures frees you to reconnect with your body in a way that truly serves you.

🌟 Your body is how you live, love, and experience the world. It’s the way you savor delicious food, dance to your favorite songs, feel the rain on your skin, and embrace the people you love. By focusing on what your body can do rather than how it looks, you can deepen your relationship with it and rediscover what health and fitness really mean for you.

🎙️ So, let’s commit to shifting our focus. Set goals rooted in function, experience, and well-being—not in unrealistic aesthetic ideals. Because when you change the way you think about your body, you’ll find the freedom to live more fully in it.

LINKS

Ditch the Quick Fix: Building Habits That Actually Stick

Reframing the New Year: Rejecting Quick Fixes for Sustainable Growth

Welcome to Season 3 of Taste of Truth Tuesdays! 🎉 We’re kicking off with a bang, diving deep into a topic near and dear to my heart. After two decades in the fitness industry, I’ve got some game-changing insights, tips, and no-nonsense truths to share. You won’t want to miss a single minute of today’s episode💪✨

The New Year is here, and you’ve probably seen the tidal wave of ads pushing detoxes, cleanses, and resets. Let me stop you right there: NO, you do NOT need a detox, cleanse, or reset after the holidays.

When I say, “quick fix,” what comes to mind? Maybe it’s a detox tea promising to cleanse your system, a miracle shake that claims to replace your meals, or even the latest pharmaceutical weight-loss drug like Ozempic, used off label and hailed as the “solution” to stubborn fat. Quick fixes thrive on our desperation for immediate results. They’re marketed as shortcuts—whispering, “This will solve all your problems,” no patience or hard work required. 🫣

But here’s the hard truth: quick fixes rarely fix anything. Whether it’s a detox, a cleanse, or a medication designed to suppress your appetite, they often bypass the root causes of your concerns. They don’t teach you how to nourish your body or rebuild a healthy relationship with food. Instead, they slap a band-aid on symptoms while creating long-term consequences for your metabolism, hormones, and mental well-being.

Take Ozempic, for example. While it’s been touted as a “miracle” weight-loss drug, there are some serious health warnings that aren’t always front and center. As with significant weight loss in general, some people using these drugs experience muscle loss and lower bone density, increasing the risk of injury—especially for older adults.

In animal studies, semaglutide (the drug behind Ozempic) has been linked to an increased risk of thyroid cancer, including medullary thyroid carcinoma. While we don’t yet know if this risk translates to humans, it’s something to be aware of—especially if you have a family history of thyroid conditions. And let’s not forget the FDA’s 2023 warning about potential intestinal blockage associated with these medications, although the evidence so far shows it’s more about slowed gastric emptying and vomiting mimicking an obstruction.

And here’s the kicker—while these quick fixes promise to reshape your body in a short period, they often come with a slew of side effects that are rarely discussed. The key to managing those risks? Pay attention to your diet, listen to your body, and stay hydrated. But I can’t help but wonder: is the price tag on this “quick fix” really worth it?

In my own journey, I repeatedly fell for these promises—from replacing real food with Smart Start cereal, to taking ephedra and green tea energy pills in high school, and in my 30s, chasing the next shake, cleanse, or some ridiculous holistic protocol that promised to transform my body overnight. Spoiler alert: it never worked the way I hoped, and sometimes, it made things worse.

Today, we’re pulling back the curtain on quick fixes, diving into why they’re so appealing, and exposing the truth about detoxes, cleanses, and even medications like Ozempic. Because your health deserves more than a shortcut—it deserves a sustainable, thoughtful approach rooted in a long-term sense of well-being.

Let’s start by breaking down the dangers of these so-called “solutions” and why they often cause more harm than good.

🚨 The Dangers of Detoxes and Cleanses

Let me start by sharing a bit about my personal experience with Isagenix, an MLM I was involved in for four years. Their program revolved around “shake days” and “cleanse days.” Shake days required replacing two meals with shakes, leaving you with just 1,200-1,500 calories a day. Cleanse days were even more extreme: 24-48 hours of intermittent fasting where you consumed only “approved” snacks—essentially glorified candies from their product line.

These cleanse days were touted as the secret to triggering autophagy, “cleaning up your cells,” and building muscle while shedding fat. But for me, the reality couldn’t have been further from the sales pitch. Instead of gaining energy, building muscle, or feeling cleansed, I experienced fatigue, hormonal disruptions, and a worsening relationship with food.

I want to clarify here: if you’re under the care of a well-educated, integrative professional who has run labs and prescribed a short-term liver cleanse or restrictive protocol tailored to your needs, this isn’t directed at you. I’m talking to the folks who, like me, were misled by the marketing tactics of supplement companies, MLMs, and Pinterest ads. These programs prey on our insecurities while delivering none of the promised benefits.

Here’s why these quick-fix detoxes and cleanses are more harmful than helpful:


They Deplete Your Energy Over Time

On those “cleanse days,” I often felt like I was running on fumes. Severely restricting food intake forces your body to pull from its energy reserves, leaving you fatigued, irritable, and unable to function optimally.
Over time, this restriction triggers metabolic adaptation, slowing down your metabolism to conserve energy. Instead of speeding up fat loss, it makes your body cling to every calorie it gets, making future weight management even harder.

They Disrupt Hormonal Health

My cleanse days wreaked havoc on my hormones. The lack of consistent nourishment interferes with thyroid hormone conversion and overactivated the adrenal glands, increasing cortisol production. Chronic high cortisol levels undermine immunity, energy, and mood.
For women, the risks are even greater. Prolonged restriction sends your body into survival mode, disrupting your reproductive hormones. I dealt with irregular periods, cold extremities, and even hair thinning—all signs that my body was prioritizing survival over reproduction.

They Create Nutritional Deficiencies

When you cut out food, you cut out nutrients. The shakes and supplements from Isagenix were marketed as “nutritionally complete,” but they couldn’t compare to the diversity and richness of whole foods. This reliance on synthetic supplements is not a sustainable way to meet your nutritional needs.

They Damage Your Relationship with Food

One of the most insidious effects of these programs was how they warped my relationship with food. By constantly restricting and “cleansing,” I lost touch with hunger cues and began seeing food as the enemy. At one point, my appetite diminished, which might sound like a win in hustle culture, but it was actually a red flag. Our bodies need food to fuel productivity, creativity, and overall well-being. Sacrificing health in the name of hustle isn’t the flex diet culture makes it out to be.


The Bottom Line

Programs like the one I was involved in sell you the illusion of health while delivering energy depletion, hormonal imbalance, and long-term damage to your metabolism. Sustainable growth comes from nourishing your body, listening to its needs, and rejecting the false promises of quick fixes.

If you’re considering a cleanse or detox, ask yourself: is this supporting my long-term health, or am I falling for a marketing gimmick? 

💡 What Your Body Actually Needs

Your body thrives on consistency, nourishment, and balance. That’s why the 365 Easy Challenge focuses on six foundational habits to create sustainable growth:

  • Gratitude – Build a positive mindset by reflecting daily on what you’re thankful for.
  • Digestion – Support your gut with mindful eating practices and nourishing foods.
  • Sleep – Prioritize restorative rest to boost energy and metabolism.
  • Mindset/Self Talk – By reframing, shift your mindset to approach challenges with resilience.
  • Stress Management & Nutrition – Balance your life and plate without extremes.

These habits aren’t about perfection—they’re about progress. You can join in any time and make this year about sustainable, steady growth. One phrase I often say often to clients:

“Slow is steady and steady is fast.”

Seven Things I Wish I Knew Sooner

In this episode, we’re tackling the first four lessons I wish I’d learned earlier in my nutrition and fitness journey. These are insights that can save you time, frustration, and even your health.

1. Extreme Diets Have Extreme Consequences

If you’ve ever thought, “I just need to cut calories harder,” let me stop you right there. Extreme diets may promise quick results, but they come with a hefty price tag on your body.

Research, such as the Biggest Loser Study (PMID: 27136388), reveals a major roadblock: metabolic adaptation. Your body isn’t wired for vanity; it’s wired for survival. When you restrict calories excessively, your body compensates to preserve energy—this can continue for years after the diet ends (PMID: 35729736).

Here’s what that looks like:

  • Calorie restriction becomes less effective over time.
  • Your metabolic rate slows down, making it harder to maintain or continue fat loss.
  • You feel frustrated, but it’s your body hitting the brakes, not your willpower failing.

Takeaway: Your body isn’t out to sabotage you; it’s protecting you. The solution? Nutritional periodization. Incorporate diet breaks, maintenance phases, and even reverse dieting to minimize these adaptations.

2. Restrictive Diets Wreck Hormonal Health

Chronic or yo-yo dieting isn’t just stressful for your mind—it’s a major stressor for your body. Prolonged restrictions can negatively impact your:

  • Adrenal system: Chronic stress triggers the HPA axis, increasing cortisol. While cortisol is essential in moderation, consistently high levels can negatively impact energy, mood, and immunity.
  • Thyroid: High stress interferes with TSH production and the conversion of thyroid hormones, which are vital for metabolism.
  • Reproductive hormones: Missing or irregular periods, hair loss, and constant coldness? These are signs your body isn’t feeling “safe” enough to prioritize reproduction.

Minimum body fat is necessary to maintain reproductive health, especially for women. Hormones like progesterone, critical for ovulation and metabolism, rely on nutrient availability and a sense of safety

Takeaway: Your body isn’t the enemy—it’s doing its best with the fuel and signals you’re giving it. Support your hormones by eating enough, maintaining balance, and avoiding extreme restrictions. PMID: 2282736

3. Exercise + Intermittent Fasting = Double Trouble for Women

Adding intense exercise to intermittent fasting might sound like a fast track to results, but for women, it’s a recipe for dysfunction. Here’s why:

Women’s bodies are highly sensitive to kisspeptin, a neuropeptide critical for reproductive and endocrine health. Diets like keto and intermittent fasting can disrupt kisspeptin production, leading to:

  • Endocrine dysfunction.
  • Menstrual irregularities.
  • Depression and increased abdominal fat (yes, the opposite of what you wanted).

Half of all active women aren’t eating enough to support basic functions, let alone training. The long-term impact? Impaired thyroid function, stalled muscle growth, and metabolic imbalance.

Takeaway: Women need nourishment, especially when training hard. Fasting and exercise together often do more harm than good, leaving your body stressed instead of thriving.

PMID: 29860237
PMCID: PMC4818825
https://doi.org/10.1038/s41574-020-0363-7
Dr. Stacy Sims

4. A Healthy Relationship with Exercise is Flexible and Fulfilling

Exercise is amazing for your body and mind, but even a good thing can become harmful when taken to extremes.

Exercise addiction is a compulsive engagement in physical activity, despite negative consequences. It often comes with:

  • Excessive rules and rigidity.
  • Feelings of shame before, during, or after workouts.
  • Withdrawal symptoms when unable to exercise.

In contrast, a healthy relationship with exercise is:

  • Flexible: It allows for variety in movement types and durations.
  • Fulfilling: It’s rooted in joy and self-care, not punishment or guilt.

Takeaway: The best kind of movement is the one that enriches your life, not rules it. Exercise should add value to your day, not take away from it.

✨ Let’s Leave Hustle Culture in 2024👋

Hustle culture says, “Eat less, work more, and sacrifice rest to succeed.” This mindset isn’t empowering—it’s exhausting. This year, let’s prioritize health over hustle and choose habits that energize rather than deplete.

The 365 Easy Challenge is here to help you make that shift. Whether it’s gratitude, better sleep, or balanced nutrition, these small steps add up to big changes over time.

Takeaway for 2025: This year, skip the detox and focus on what truly works: habits that honor your body’s needs, not a quick-fix fantasy. If you’re ready to embrace sustainable growth, join the 365 Easy Challenge and start building a foundation for lifelong health.

It’s never too late to jump in—let’s grow together!

The Hidden Tactics of Big Food and Big Tobacco

A Christmas Lesson in Gaslighting

As we gather around our holiday tables, indulging in sweet treats and sipping warm drinks, there’s something deeply unsettling happening behind the scenes of what we consume every day. A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda.

These industries have a long history of using misinformation, manufactured doubt, and emotional manipulation to protect their profits—and it’s not just limited to public health campaigns. This plays out in everyday conversations, too. It’s a pattern that many of us have experienced firsthand, especially those who advocate for healthier lifestyles and more transparency in what we put in our bodies.


A Christmas Paradox: Big Food’s Gaslighting & the Anti-MLM Pushback

This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.

Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.


Why We Need to Trust Ourselves, Not the Experts

What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.

Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.


Unwrapping the Truth This Holiday Season

This holiday season, let’s unwrap a new perspective: critical thinking over consumerism, authenticity over convenience, and self-empowerment over external pressures. It’s time we stop letting industries dictate our health choices and start reclaiming agency in what we put into our bodies.

If you’ve ever been gaslighted for your food choices, or made to feel like you’re ‘too much’ for caring about your health, know you’re not alone. The more we learn about these intimidation tactics, the better equipped we’ll be to call them out.

As we approach the new year, let’s challenge the status quo—questioning not just what’s on our plates, but the motives of the systems that feed us.

Kangen Water: Science or Scam?

Let’s talk about Kangen Water—a glorified water filter that’s convinced half the wellness community it can practically save the world. Kangen is often presented as the “it” product that will cleanse your body, raise your pH, and cure whatever ails you. From detoxification to slowing the aging process, the claims are endless. But does it actually do any of this, or is it just one expensive bottle of hype?

As someone who loves to blog about wellness trends and help people navigate the often confusing and sometimes downright misleading claims in the wellness industry, I’m here to cut through the noise. It’s time to stop buying into pseudoscience that preys on our desire for easy fixes. The wellness world is filled with products promising miracle results—products that are often built on shaky science or worse, none at all. Kangen Water is no exception.

Let’s break down whether this water really deserves its pedestal, or if it’s just another trend feeding into a culture of overpriced wellness gimmicks.

Water: Neutral, Alkaline, and Misleading Marketing

Water (H2O) typically has a neutral pH, sitting around 7, but it naturally dissociates into hydrogen (H) and hydroxide (OH) ions. The more hydrogen ions in water, the more acidic it becomes, while the more OH ions, the more basic (alkaline) it gets. In pure water, these ions are present in a small amount, and they tend to balance out by reforming into H2O. So, what is alkaline water, and what’s in it?

Real alkaline water contains something to make it basic—often baking soda. Some products claim to alkalinize water electrically, but here’s the catch: any ions in the water will eventually neutralize each other. In the end, pure water will always strive for a pH of 7. The idea that you can “alkalinize” water and benefit your body is where the pseudoscience comes in.

The claim is that when the body becomes “too acidic,” it can lead to a slew of health issues, and drinking alkaline water can balance things out. But here’s the truth: The body works tirelessly to maintain a very narrow pH range—7 to 7.4—in the blood and tissues. Any fluctuation outside this range is potentially dangerous, which is why the body has mechanisms to keep pH in check, like regulating breathing to balance CO2 levels and adjusting urine acidity.

Put simply, the idea that drinking alkaline water will “balance” your body’s pH is misleading. The body is already equipped with efficient systems for managing pH balance, and consuming regular food or liquids, regardless of their pH, won’t disrupt this delicate equilibrium. That’s right—your body’s pH is mostly unaffected by alkaline or acidic foods and beverages. This is why the whole alkaline diet and water movement is rooted in pseudoscience.

While some studies have tried to link an alkaline diet or water to benefits like preventing cancer or osteoporosis, they fail to provide solid evidence. A 2016 systematic review found no proof that alkaline water prevents or treats cancer. A 2011 review similarly found no support for an alkaline diet’s protective effects on bone health. So why do people keep buying into it? The answer lies in clever marketing, celebrity endorsements, and the placebo effect.

In reality, the only plausible benefit of alkaline water may be for those suffering from acid reflux, where it could act as a temporary antacid. But even this is not proven, and established treatments for acid reflux are far more effective.

So, the next time you’re thinking about splurging on Kangen Water or an expensive alkaline water machine, ask yourself: “Am I really buying science—or am I buying into pseudoscience wrapped in a fancy bottle?”

First off, let’s clear up a few things. The Kangen machine has only a single filter, and it’s inadequate for dealing with many of the toxins found in tap water. In fact, because of shortcomings with the filter, the Kangen machine just might change your life—for the worse. The filter in the Kangen machine doesn’t reduce levels of heavy metals or salt, meaning that if you’re relying on it for purity, you’re still drinking some of the same contaminants that you started with.

The Claim: Alkaline Water = Health Savior

Kangen Water’s marketing suggests that its alkaline properties can balance your body’s pH, improve health, and even slow aging. And while this sounds great, there’s a big problem: our stomach acid has an essential job to do, and it does not care about alkaline water. The stomach is a pH powerhouse, designed to digest food with an acidity of around 1.5 to 3.5, which is harsh enough to break down whatever you eat. So, if you’re gulping down alkaline water thinking it’s going to go in and “balance your body’s pH,” hate to break it to you, but it’s being neutralized by stomach acid in a matter of seconds.

The Antioxidant Claims: A Splash of Misleading Science

Another claim is that Kangen Water provides a “high antioxidant” effect by adding molecular hydrogen (H₂) to the water. Real antioxidants like vitamins C and E are absorbed into the bloodstream, where they tackle free radicals directly. But hydrogen’s benefits may not even survive digestion—our stomach acid can neutralize hydrogen molecules before they’re absorbed. While a few small studies suggest hydrogen-rich water might offer some benefits, there’s little robust evidence to back Kangen Water’s lofty promises.

Bottom line? Real antioxidants from food and supplements are a safer, cheaper bet than a pricey filter.

Science Says: Um, No Thanks

There’s simply no solid science to back the idea that alkaline water has sweeping health benefits. Hydration? Absolutely important. But a magic pH fix? Not really. The idea that our bodies need “detoxing” is an incredibly popular concept in the wellness space. If you spend any time on social media or browsing health blogs, you’ve likely come across expensive detox programs, supplements, or special teas that promise to cleanse your body of “toxins.” But here’s the reality: the body has its own built-in detox systems that do an exceptional job of keeping things running smoothly—without the need for any pricey detox gimmicks.

The Body’s Built-In Detox Systems

Our liver and kidneys are the real detox heroes of the body. These organs are specifically designed to filter out harmful substances and waste products, ensuring that our body remains balanced and healthy. The liver plays a central role in detoxifying harmful chemicals by metabolizing them into safer substances, which are then either excreted through bile or filtered through the blood to the kidneys for excretion via urine. These processes are efficient, effective, and happen continuously, without you having to do anything.

Liver: The liver acts like a sophisticated chemical processing plant. It filters out toxins, breaks down fats, proteins, and carbohydrates, and even helps with the digestion of food by producing bile. It’s constantly at work, breaking down substances like alcohol, medications, and other chemicals in the body, rendering them safe or neutral for excretion.

Kidneys: The kidneys are in charge of filtering waste products and excess substances (such as water, salt, and waste metabolites) from the bloodstream, which are then eliminated as urine. They also regulate the body’s fluid balance, keeping things like electrolyte levels in check, which helps maintain overall homeostasis.

These systems work synergistically to maintain a delicate balance in your body. They don’t need the help of a fancy detox program or juice cleanse—they do the job perfectly well on their own.

Why Detox Products Are Mostly a Marketing Scam

So why are detox products so popular, and why are they sold for high prices? A big part of the appeal is that these products promise to make people feel “cleaner” or “lighter” by removing toxins. But many of the ingredients in these products (whether it’s activated charcoal, herbal supplements, or teas) often lack scientific support for their detox claims. For instance, while some herbal teas might have mild diuretic effects, they don’t actually enhance the body’s ability to remove toxins in a meaningful way. In fact, some detox teas have been found to contain dangerous substances, including laxatives that can lead to dehydration and an imbalance in electrolytes.

It’s also important to note that the idea of “toxins” is often used very broadly and vaguely in the wellness industry. Toxins, in the sense that they are often described in detox marketing, are not necessarily specific substances that we need to rid ourselves of. In fact, the body regularly processes and neutralizes “toxins” naturally. The idea of a “toxic overload” is rarely grounded in scientific fact—unless, of course, you’re dealing with something like heavy metal poisoning or an actual overdose, which are medical conditions requiring professional treatment.

The Myth of Quick Fixes

The idea of quick detoxes or cleanses may also play into the human desire for immediate results. People want easy answers and fast solutions for things like weight loss, clearer skin, or improved energy. While it may be tempting to buy into the myth that you can “flush out” all your health problems in a few days, the reality is that lasting health comes from a balanced, sustainable lifestyle, not a quick cleanse. Regular hydration, a well-rounded diet, and sufficient sleep go a lot further toward maintaining your body’s natural detox processes than any supplement or fad.

Real Health Practices vs. Detox Scams

The best thing you can do to support your liver, kidneys, and overall health is to maintain a lifestyle that supports them. This means:

  • Drinking plenty of water (which helps kidneys function properly)
  • Eating a balanced diet with a variety of whole foods (rich in antioxidants, vitamins, and minerals)
  • Exercising regularly (to boost circulation and support liver health)
  • Avoiding excessive alcohol or toxins (to prevent overworking your detox systems)
  • Getting plenty of sleep (for cellular repair and recovery)

These practices help maintain the natural detox processes your body already does efficiently. Instead of spending money on detox products that may only leave you feeling deprived or temporarily lighter, focus on these sustainable habits that provide long-term benefits. Your body doesn’t need a detoxing break—it needs consistent support to keep running at its best.

In short, while the wellness industry promotes detox products as if they are a magic solution, the truth is that your liver, kidneys, and body as a whole have been doing the job perfectly all along.

The Role of Metabolism in Detoxification and Health

The real question you should be asking is whether your metabolic function is optimal. If it’s not, detox programs and restrictive diets are just band aids, suppressing symptoms like weight gain or chronic inflammation without addressing the root cause. And that root cause is often poor metabolic health.

What is metabolism?

  • It’s how efficiently and effectively your body uses energy to perform essential functions. Your metabolism impacts everything from how your cells function, to hormone production, and even the detox systems themselves.
  • Metabolism affects key functions such as:
    • Detoxification (liver, kidneys, skin)
    • Digestion
    • Hormonal output (thyroid, adrenals, insulin)
    • Inflammation and immune response
    • Menstrual cycles and reproductive health

When you focus on optimizing your metabolism through a well-rounded lifestyle—eating enough, managing stress, moving regularly, and prioritizing sleep—you support all of these systems, including detoxification. Restrictive detox diets that promise to “reset” your body do the opposite, often exacerbating metabolic imbalances.

How to Support Your Metabolism (and Detox Naturally)

Instead of relying on trendy detoxes, consider nurturing your body’s natural processes with these foundational practices:

  • Nourish your body rather than restricting it.
  • Eat a balance of protein, carbs, and healthy fats at regular intervals.
  • Breathe deeply to manage your nervous system.
  • Prioritize stress reduction and downtime (yes, even doing nothing is important).
  • Eat consistently, don’t skip meals.
  • Prioritize sleep—it’s essential for metabolic repair.
  • Increase daily movement—move more throughout the day!

A healthy metabolism is the foundation of a healthier body—when you heal your metabolism, you heal your whole self.

In conclusion, skip the detox fads, focus on metabolic health, and support your body’s natural detoxing systems. Your body is incredibly capable, and all it really needs is consistent care and support. 🍑

The Price Tag: Prepare to Be Shocked

Kangen Water machines range from $1,280 to almost $6,000. That’s right—almost six grand for a fancy filter. For comparison, you could buy a lifetime supply of high-quality bottled water, a well-reviewed filtration system, or even invest in a small swimming pool. And while Kangen distributors might tell you it’s an investment in your health, what they really mean is it’s an investment in their commission check.\

The Catch: Welcome to the MLM Trap

Kangen Water’s parent company, Enagic, operates through a multi-level marketing (MLM) model. That means a good chunk of their “sales” come from distributors who are also customers, encouraged to buy machines to qualify for commissions. It’s not so much about the water’s life-changing properties as it is about recruiting new people to buy machines, who then recruit others, and so on. Each sale pays up to 8 people in the “upline,” making it more about building a downline than actually selling to customers 

How to Avoid the Hype

If you’re really concerned about hydration and wellness, stick to filtered water. A quality filtration system can be a great investment without the price tag or the questionable promises. If you want to experiment with pH, try adding lemon to your water. Despite its acidity, lemon can actually have an alkalizing effect on the body once metabolized, and it costs about 50 cents.

Bottom Line: Don’t Drink the Kool-Aid

Wellness should be about making informed, evidence-based choices, not falling for fancy (and pricey) illusions. Kangen Water is marketed as a wellness must-have, but a good filtration system will do the job just as well—without the cult-like MLM tactics. So next time someone tells you alkaline water is the answer, just remember: your body is already handling things perfectly well, and it doesn’t need a $5,000 machine to do its job.


Resources: 

Here are some top resources to explore the science (or lack thereof) behind alkaline water and other wellness claims:

Books

  • 1. “Bad Science” by Ben Goldacre – Critiques pseudoscientific health claims, with sections on the wellness industry.
  • 2. “Trick or Treatment: The Undeniable Facts about Alternative Medicine” by Simon Singh & Edzard Ernst – Examines popular health trends and evaluates evidence behind them.

Articles

Videos

  • 1. Science Vs. (Podcast by Wendy Zukerman) – Covers alkaline water in various episodes, debunking wellness trends.
  • 2. “Alkaline Diets: Fact or Fiction?” by Dr. Mike Hansen on YouTube – A medical professional’s take on alkaline water and diets, with easy-to-understand explanations.

These resources give a broad perspective on why certain wellness claims, like those around alkaline water, often lack scientific support.

Two highly regarded resources targeting MLMs like Kangen Water, are:

1. YouTube Channels: Anti-MLM content creators on YouTube, such as Illuminaughtii and
Always Marco offer thorough, engaging analyses on MLMs, including Kangen Water’s practices and claims. These creators debunk misleading promises of financial success and health benefits promoted by MLM companies, providing evidence-backed critiques and personal accounts from former members.

2. The Anti-MLM Coalition: This website hosts a wide array of articles, lists, and YouTube recommendations that critique various MLMs. They detail many companies, including Enagic (the manufacturer of Kangen Water systems), breaking down why these structures are problematic. The coalition’s articles dissect business tactics, income claims, and legal actions, helping potential recruits or current distributors understand the reality behind MLM promises.

These resources offer educational, factual content to help audiences critically evaluate MLMs and make informed decisions.

The MLM Illusion: Selling a Dream or a Trap?

New Episode Alert: The Dark Side of MLMs and Coercive Control

🚨 This Week on Taste of Truth Tuesdays 🚨, we’re diving into the complex and manipulative world of multi-level marketing (MLM) companies—uncovering the coercive control tactics they use to keep people hooked. 🧠💸 MLMs don’t just sell products. They sell a dream—a dream of financial freedom, wealth, and unlimited success. The problem? That dream is often built on deceptive tactics that prey on vulnerability, foster magical thinking, and emotionally manipulate their members.

At first glance, MLMs seem like a golden opportunity. They promise wealth, freedom, and independence—targeting people who are seeking a way out of financial struggle or a traditional 9-to-5. But underneath those glittering promises are dangerous tactics that prey on human psychology, exploiting emotional weaknesses to create loyalty and blind devotion.

A key tactic MLMs use is magical thinking. This is the belief that positive thoughts and visualizations alone can bring success, wealth, or health. A 2019 study in Frontiers in Psychology revealed that many MLMs sell products—like supplements and essential oils—by making unverified claims about curing diseases, with little to no scientific evidence to back them up. 😳

Why Is Magical Thinking So Dangerous?

Magical thinking isn’t just harmless optimism. In the context of MLMs, it can lead people to make poor financial and health decisions. Here’s why it’s so dangerous:

🚫 False Sense of Control: Magical thinking tricks people into believing they can control outcomes simply by thinking positively. This false confidence can prevent them from taking real, actionable steps to improve their situation.

🚫 Health Risks: MLMs often push supplements and oils with promises of “miracle cures” for serious illnesses—without scientific validation. People may choose these products over actual medical treatments, putting their health in danger.

🚫 Emotional Manipulation: By convincing members that failure is due to their lack of belief or effort, MLMs shift the blame from the system to the individual. This creates a toxic cycle of guilt and shame, trapping people emotionally in the MLM.

Coercive Loyalty and Emotional Manipulation

Beyond magical thinking, MLMs use coercive control tactics to create a false sense of community and belonging. They foster an atmosphere of loyalty where members feel pressured to stay positive, constantly recruit new people, and never question the system.

💥 Coercive Loyalty: Members are often told that the reason they’re not successful is because they’re not trying hard enough, recruiting enough, or believing in themselves. This turns failure into a personal flaw, rather than a flaw in the business model.

💥 Community Pressure: MLMs thrive on social dynamics, where members are encouraged to pressure their friends and family into joining. This creates a network of dependency and makes it harder for people to leave, even when they start seeing the cracks in the system.

💥 Emotional Exploitation: Guilt, shame, and failure are powerful emotional tools used by MLMs. When people don’t succeed, they’re often made to feel as if they didn’t believe in the product or themselves enough. This emotional manipulation keeps members invested—financially, mentally, and emotionally—even when the odds are against them.

Breaking Free: Real Stories of Escaping MLMs

In this week’s episode, we also share real stories of individuals who have been trapped in MLMs and how they broke free. These stories highlight the emotional, financial, and mental toll that MLMs take on their members, and how difficult it can be to escape once you’re in the cycle. 😳

Why You Need to Listen

If you’ve ever been approached by someone pushing a “life-changing opportunity” or a “groundbreaking product,” this episode is for you. If you’ve been tempted to join an MLM—or know someone who has—this episode is essential listening. We’re unpacking the toxic blend of pseudoscience, community pressure, and emotional exploitation that keeps MLMs running, and sharing actionable tips on how to recognize the red flags before it’s too late. 🚩

Tune in to this week’s episode of Taste of Truth Tuesdays to learn how to protect yourself from the manipulative tactics of MLMs and avoid falling into their web of magical thinking and emotional control. Whether you’re considering joining an MLM or are currently involved, understanding these tactics is key to protecting your financial and emotional well-being.


🎧 Listen to the full episode now—


#MLMAwareness #MagicalThinking #CoerciveControl #PodcastAlert #HealthOverHype #EmotionalManipulation #CriticalThinking #MultiLevelMarketing #BreakFreeFromMLMs

Why MLMs Exploit Magical Thinking

Magical thinking is a quirky psychological phenomenon where people believe that their thoughts, wishes, or actions can directly influence real-world outcomes, despite defying logic or scientific fact. It’s the belief that if you wish for something hard enough, visualize it every day, or think positively, the universe will somehow bend to your will. Sounds empowering, right? But in reality, it leads to a lot of irrational beliefs and behaviors, particularly in high-pressure environments like multi-level marketing (MLM) schemes.

MLMs thrive on this kind of thinking, pushing slogans and practices that dangle the promise of success, wealth, and happiness in front of their members—all through nothing but the power of positive thinking and visualization. “Just think it, and it’ll happen!” But here’s the catch: it never really works like that.

Why Is Magical Thinking Dangerous?

1. False Sense of Control

Magical thinking feeds people this false sense of control over their lives and circumstances. It convinces them that all they need is positive vibes to attract success, which can lead to dangerous complacency. Instead of putting in the hard work, effort, and strategic thinking needed to succeed in any real business, MLM recruits often fall into a trap where they believe success will magically come to them. Spoiler alert: it won’t.

2. Financial Loss

MLMs are notorious for selling the idea that anyone can make it big if they just believe in themselves. It sounds inspiring, right? But it’s a trap. People are encouraged to pour their hard-earned money into products, recruitment materials, and endless training sessions without fully understanding the shaky foundation these businesses stand on. In reality, research shows that up to 99% of MLM participants lose money, but thanks to the allure of magical thinking, they keep going, convinced that their big break is just one more product purchase or recruit away.

3. Emotional Manipulation

MLMs are also masters of emotional manipulation. If you’re not succeeding, they’ll convince you that it’s not the business model that’s failing—it’s you. You didn’t think positively enough, you didn’t manifest hard enough, or you weren’t dedicated enough to your dreams. This emotional burden can leave individuals feeling guilty, ashamed, and like personal failures, even when the deck was stacked against them from the start. The cycle of shame continues as they compare themselves to the shiny success stories splashed all over social media.

4. Detachment from Reality

Magical thinking can lead to complete detachment from reality. When you’re convinced that positive thoughts are all you need, you can easily ignore the mounting red flags. People end up ignoring their dwindling bank accounts, fractured relationships, and mental exhaustion because they’re too busy trying to manifest success. And by the time they snap out of it, the damage is done.

Why Do MLMs Use Magical Thinking?

1. Reinforcement of Loyalty

MLMs aren’t just about selling products—they’re about creating a cult-like loyalty. By pushing magical thinking, they foster a tight-knit community of like-minded believers. This sense of belonging makes it incredibly difficult for individuals to walk away, even when the financial and emotional costs start piling up. After all, leaving the MLM means leaving the tribe—and who wants to be the one to break away?

2. Justification of Failure

When magical thinking is the foundation of your belief system, failure is never about the business model. It’s always personal. Didn’t make the millions you were promised? It’s because you didn’t believe enough. This mindset is a genius way for MLMs to deflect blame, keeping their own reputation intact while making their members feel like the problem lies with them. It keeps the business running without accountability.

3. Encouragement of Recruitment

MLMs thrive on recruitment, and magical thinking is the fuel for the machine. The idea that anyone can succeed if they just think positively or visualize their dreams is a powerful hook for drawing in new recruits. If everyone believes success is inevitable through mental willpower alone, they’ll keep signing up—and bringing others with them.

Red Flags to Watch Out For

• Slogans and Phrases

Be on the lookout for those overly-optimistic, saccharine catchphrases like, “Just believe and you’ll achieve!” or “Manifest your dreams, and they’ll come true!” These slogans might seem harmless at first, but they’re big red flags that magical thinking is being used to manipulate and keep people hooked.

• Focus on Personal Stories

MLMs love to highlight the few personal success stories where individuals “made it,” while conveniently sweeping the 99% of struggling participants under the rug. This selective storytelling distorts reality and feeds the illusion that success is within easy reach for everyone.

• Pressure to Stay Positive

If you feel constant pressure to only stay positive and avoid discussing any challenges or failures, that’s another major warning sign. MLMs don’t want anyone disrupting their “positive vibes” because questioning the business model threatens the entire operation.

• Ignoring Evidence

If an MLM is constantly dismissing scientific evidence or research in favor of anecdotal stories and positive affirmations, it’s time to raise an eyebrow. Facts and figures don’t lie—but magical thinking demands you ignore the hard truths in favor of feel-good fiction.

Conclusion

Magical thinking can feel seductive—after all, who doesn’t want to believe that simply thinking positively can change your life? But in the context of MLMs, it’s a dangerous trap that exploits emotions, manipulates reality, and can lead to significant financial and psychological harm.

Recognizing the power of magical thinking is a key step toward protecting yourself from falling prey to MLM schemes. The next time someone tries to sell you the dream with a hefty dose of “just believe,” remember: real success comes from strategy, effort, and critical thinking—not wishful thinking. Stay sharp, and always dig for the facts behind the hype.

If you’re looking to dig deeper into the topic of magical thinking, MLMs, and their psychological impacts, here are some top-notch resources that will give you the depth and insight needed to fully understand the scope of this issue:

1. Books

  • “Merchants of Deception” by Eric Scheibeler
    • A former high-ranking member of an MLM, Scheibeler exposes the dark side of the industry, shining a light on the manipulative tactics, including magical thinking, used to keep participants hooked and financially invested.
  • “Ponzinomics: The Untold Story of Multi-Level Marketing” by Robert FitzPatrick
    • FitzPatrick’s book is one of the most thorough resources available on MLMs, dissecting the psychological manipulation that fosters the illusion of success, including how magical thinking plays a role in perpetuating these business models.
  • “Influence: The Psychology of Persuasion” by Robert B. Cialdini
    • While not specifically about MLMs, this classic book on persuasion provides a solid foundation for understanding the psychological tactics used in MLMs, including magical thinking. The book covers how people are influenced by emotional appeals and irrational thinking in decision-making.
  • “The Confidence Game: Why We Fall for It… Every Time” by Maria Konnikova
    • This book dives into why people fall for scams, cons, and magical thinking, explaining the psychological elements at play, such as the desire for control and emotional manipulation—key tactics used by MLMs.

2. Podcasts

  • “The Dream”
    • This investigative podcast explores the world of MLMs, breaking down the psychological manipulation, emotional appeals, and magical thinking used to recruit and retain participants. The show offers interviews and personal stories, exposing the inner workings of MLMs in a captivating and digestible format.
  • “MLM: The Broke Podcast”
    • Hosted by a former MLM member, this podcast uncovers how MLMs operate and the manipulative strategies they employ. The podcast touches on magical thinking and the emotional manipulation that keeps participants in these schemes.

3. Academic Articles & Research Papers

  • “Magical Thinking and Superstitions: How Beliefs and Cognitive Biases Drive Irrational Behavior” – by Michael Shermer
    • This article explores the psychological underpinnings of magical thinking and how it relates to belief systems. Shermer’s work is helpful for understanding the cognitive biases MLMs exploit.
  • “The Dark Side of Positive Thinking” by Gabriele Oettingen (Psychological Science)
    • Oettingen’s research critically examines the idea that positive thinking, often promoted in MLMs, can lead to worse outcomes when people fail to back it up with realistic planning and action, a key aspect of magical thinking.
  • “The Fantasy of Success: MLMs and the Psychology of Unrealistic Optimism” by Kim Korteweg (Journal of Business Ethics)
    • This study looks at the role of unrealistic optimism and magical thinking in MLM recruitment and retention, providing a scholarly perspective on how these psychological tricks keep participants engaged.

4. Documentaries & Films

  • “Betting on Zero” (2016)
    • This documentary follows hedge fund manager Bill Ackman’s quest to expose Herbalife as a pyramid scheme. It highlights how MLMs, including Herbalife, use magical thinking to maintain their recruitment and selling operations, and the devastating impact it has on participants.
  • “LuluRich” (2021)
    • A documentary series about the rise and fall of LuLaRoe, this film touches on the magical thinking that drove people to invest thousands into the company based on promises of riches and financial freedom. It dives into the personal stories of those who fell victim to the MLM’s tactics.

5. Articles and Blogs

  • “MLMs Use Magical Thinking to Sell Dreams” (The Atlantic)
    • This article delves into the connection between magical thinking and MLM success, explaining how the industry’s use of vision boards, affirmations, and other positive-thinking tactics lure people into believing they can manifest wealth.
  • “Why People Keep Falling for MLM Scams” by Amanda Montell (Cosmopolitan)
    • Montell breaks down the psychological manipulation MLMs use, including magical thinking, and how they tap into emotional vulnerabilities, especially for women seeking financial independence or a sense of community.
  • “Multi-Level Marketing and the Cult of Magical Thinking” (Psychology Today)
    • This blog post by a psychologist explores the mental traps of magical thinking, including how MLMs leverage these tactics to keep people hooked, even when they’re losing money.

6. Research Studies & Psychology Databases

  • American Psychological Association (APA)
    • The APA has various articles and studies on cognitive distortions, belief systems, and the psychology behind magical thinking, which are key to understanding how MLMs manipulate thought patterns.
  • PubMed/NIH Studies
    • If you’re looking for peer-reviewed research, searching PubMed for articles on cognitive biases, emotional manipulation, and the psychology of MLMs can provide high-quality, evidence-based insights.

These resources will give you a comprehensive understanding of how magical thinking, emotional manipulation, and psychological tricks are intertwined with MLM schemes. Whether you’re writing, podcasting, or just seeking to educate yourself, these tools will sharpen your perspective on the dangers of MLMs and the allure of magical thinking.