In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.
We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.
🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥
This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.
and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)
In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.
That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.
In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.
And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.
When Positive Thinking Becomes a Business Model
Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.
Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:
Failure isn’t about the structure of the business; it’s about your mindset.
Doubt is “negative energy” that will block your success.
Quitting is not just a business choice but a moral failing.
In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits
This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase
“Let go and let God. Let Him take over your life and run it. He knows how.”
While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.
Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.
That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.
Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.
More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.
I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”
Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.
My caption at the time: 🤮
🔥IGNITE YOUR VISION! 🔥 ⚡Attended an event that changed my life. Showed me the massive vision of this company. 🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions. 🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!
Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.
Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.
This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.
More flashback images from my cult days….
The Psychological Toll
When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.
The outcomes are rarely empowering:
Blame and guilt when inevitable losses occur.
Anxiety from the demand to maintain “high vibrations.”
Suppression of doubt, lest skepticism be mistaken for weakness.
Financial harm disguised as personal failure.
In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.
As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.
Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix
A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.
The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.
This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.
And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.
It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.
🧠 Isagenix Programs & Their Psychological Impact
Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩
🤮🐦🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦🔥 🤮
Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.
The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.
And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:
$150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.
The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.
No wonder the comments are turned off.
Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.
My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.
Cultural Ecosystems That Enable MLMs
MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.
Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.
In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.
Beyond Magical Thinking
The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.
Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.
That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.
Coming Up: A Deeper Dive
Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.
Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.
Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)
When Willpower Isn’t Enough: Media, Metabolism, and the Myth of Transformation
You’re listening to Taste Test Thursdays–a space for the deep dives, the passion projects, and the stories that didn’t quite fit the main course. Today, we’re hitting pause on the intense spiritual and political conversations we usually have to focus on something just as powerful: how technology shapes our bodies, minds, and behaviors. We’ll be unpacking a recent Netflix documentary that highlights research and concepts we’ve explored before, shining a light on the subtle ways screens and media program us and why it matters more than ever.
I have a confession: I watched The Biggest Loser. Yep. Cringe, right? Back in 2008, when I was just starting to seriously focus on personal training (I got my first certification in 2006 but really leaned in around 2008), this show was everywhere. It was intense, dramatic, and promised transformation—a visual fairy tale of sweat, willpower, and discipline.
Looking back now, it’s so painfully cringe, but I wasn’t alone. Millions of people were glued to the screens, absorbing what the show told us about health, fat loss, and success. And the new Netflix documentary Fit for TV doesn’t hold back. It exposes the extreme, sometimes illegal methods used to push contestants: caffeine pills given by Jillian Michaels, emotional manipulation, extreme exercise protocols, and food as a weapon. Watching it now, I can see how this programming shaped not just contestants, but an entire generation of viewers—including me.
Screens Aren’t Just Entertainment
Laura Dodsworth nails it in Free Your Mind:
“Television is relaxing, but it also is a source of direct and indirect propaganda. It shapes your perception of reality. What’s more, you’re more likely to be ‘programmed’ by the programming when you are relaxed.”
This is key. Television isn’t just a casual distraction. It teaches, it socializes, and it normalizes behavior. A study by Lowery & DeFleur (Milestones in Mass Communication Research, 1988) called TV a “major source of observational learning.” Millions of people aren’t just entertained—they’re learning what’s normal, acceptable, and desirable.
Dodsworth also warns:
“Screens do not show the world; they obscure. The television screen erects visual screens in our mind and constructs a fake reality that obscures the truth.”
And that’s exactly what reality diet shows did. They created a distorted narrative: extreme restriction and punishment equals success. If you just try harder, work longer, and push further, your body will cooperate. Except, biology doesn’t work like that.
The Metabolic Reality
Let’s dig into the science. The Netflix documentary Fit for TV references the infamous Biggest Loser study, which tracked contestants years after the show ended. Here’s what happened:
Contestants followed extreme protocols: ~1,200 calories a day, 90–120 minutes of intense daily exercise (sometimes up to 5–8 hours), and “Franken-foods” like fat-free cheese or energy drinks.
They lost massive amounts of weight on TV. Dramatic, visible transformations. Ratings gold.
Six years later, researchers checked back: most regained ~70% of the weight. But the real kicker? Their resting metabolic rate (RMR) was still burning 700 fewer calories per day than baseline—500 calories less than expected based on regained body weight.
In everyday terms? Imagine you used to burn 2,000 calories a day just by living. After extreme dieting, your body was burning only 1,300–1,500 calories a day, even though you weighed almost the same. That’s like your body suddenly deciding it needs to hold on to every calorie, making it much harder to lose weight—or even maintain it—no matter how “good” you eat or how much you exercise.
This is huge. It shows extreme dieting doesn’t just fail long-term; it fundamentally rewires your metabolism.
Why?
Leptin crash: The hormone that tells your brain you’re full plummeted during the show. After weight regain, leptin rebounded, but RMR didn’t. Normally, these rise and fall together—but the link was broken.
Loss of lean mass: Contestants lost ~25 pounds of muscle. Regaining some of it didn’t restore metabolic function.
Hormonal havoc: Chronic calorie deficits and overtraining disrupted thyroid, reproductive, and adrenal hormones. Weight loss resistance, missed periods, hair loss, and constant cold are all part of the aftermath.
Put bluntly: your body is not passive. Extreme dieting triggers survival mode, conserving energy, increasing hunger, and slowing metabolism.
I know this from my own experience. Between May 2017 and October 2018, I competed in four bodybuilding competitions. I didn’t prioritize recovery or hormone balance, and I pushed my body way too hard. The metabolic consequences? Echoes of the Biggest Loser study:
Slowed metabolism after prep phases.
Hormonal swings that made maintaining progress harder.
Mental fatigue and burnout from extreme restriction and exercise.
Diet culture and TV had me convinced that suffering = transformation. But biology doesn’t care about your willpower. Extreme restriction is coercion, not empowerment.
This isn’t just a TV problem. The same mechanisms appear in social media fitness culture, or “fitspiration.” In a previous podcast and blog, From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time, we discussed the dangerous myth: hard work guarantees results.
Fitness influencers, trainers, and the “no excuses” culture sell the illusion that discipline alone equals success. Consistency and proper nutrition matter—but genetics set the foundation. Ignoring this truth fuels:
Unrealistic expectations: People blame themselves when they don’t achieve Instagram-worthy physiques.
Overtraining & injury: Chasing impossible ideals leads to chronic injuries and burnout.
Disordered eating & supplement abuse: Extreme diets, excessive protein, or PEDs are often used to push past natural limits.
The industry keeps genetics under wraps because the truth doesn’t sell. Expensive programs, supplement stacks, and influencer promises rely on people believing they can “buy” someone else’s results. Many extreme physiques are genetically gifted and often enhanced, yet presented as sheer willpower. The result? A culture of self-blame and impossible standards.
Fitspiration and Self-Objectification
The 2023 study in Computers in Human Behavior found that exposure to fitspiration content increases body dissatisfaction, especially among women who already struggle with self-image. Fitspo encourages the internalized gaze that John Berger described in Ways of Seeing:
“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”
One part of a woman is constantly judging her body; the other exists as a reflection of an ideal. Fitness becomes performative, not functional. Anxiety, depression, disordered eating, and self-objectification follow. Fitness culture no longer focuses on strength or health—it’s about performing an idealized body for an audience.
The Dangerous Pipeline: Fitspo to Porn Culture
This extends further. Fitspiration primes women to see themselves as objects, which feeds directly into broader sexualization. Porn culture and the sex industry reinforce the same dynamic: self-worth tied to appearance, desire, and external validation. Consider these stats:
Over 134,000 porn site visits per minute globally.
88% of porn scenes contain physical aggression, 49% verbal aggression, with women overwhelmingly targeted (Bridges et al., 2010).
Most youth are exposed to pornography between ages 11–13 (Wright et al., 2021).
91.5% of men and 60.2% of women report watching porn monthly (Solano, Eaton, & O’Leary, 2020).
Fitspiration teaches the same objectification: value is appearance-dependent. Social media and reality TV prime us to obsess over performance and image, extending beyond fitness into sexualization and body commodification.
Contestants were given illegal caffeine pills to keep energy up.
Trainers manipulated emotions for drama—heightened stress, shame, and competitiveness.
Food was weaponized—rationed, withheld, or turned into rewards/punishments.
Exercise protocols weren’t just intense—they were unsafe, designed to produce dramatic visuals for the camera.
The documentary also makes it clear: these methods weren’t isolated incidents. They were systemic, part of a machine that broadcasts propaganda as entertainment.
The Bigger Picture: Propaganda, Screens, and Social Conditioning
Dodsworth again:
“Watching TV encourages normative behavior.”
Shows like The Biggest Loser don’t just affect contestants—they socialize an audience. Millions of viewers internalize: “Success = willpower + suffering + restriction.” Social media amplifies this further, nudging us constantly toward behaviors dictated by advertisers, algorithms, and curated narratives.
George Orwell imagined a world of compulsory screens in 1984. We aren’t there yet—but screens still shape behavior, expectations, and self-perception.
The good news? Unlike Orwell’s telescreens, we can turn off our TVs. We can watch critically. We can question the values being sold to us. Dodsworth reminds us:
“Fortunately for us, we can turn off our television and we should.”
Breaking Free
Here’s the takeaway for me—and for anyone navigating diet culture and fitness media:
Watch critically: Ask, “What is this really teaching me?”
Respect biology: Your body fights extreme restriction—it’s not lazy or weak.
Pause before you absorb: Screens are powerful teachers, but you have the final say.
The bigger question isn’t just “What should I eat?” or “How should I train?” It’s:
Who’s controlling the story my mind is telling me, and who benefits from it?
Reality shows like The Biggest Loser and even social media feeds are not neutral. They are propaganda machines—wrapped in entertainment, designed to manipulate perception, reward suffering, and sell ideals that are biologically unsafe.
I’ve lived some of those lessons firsthand. The scars aren’t just physical—they’re mental, hormonal, and metabolic. But the first step to freedom is seeing the screen for what it really is, turning it off, and reclaiming control over your body, mind, and reality.
Thank you for taking the time to read/listen!
🙏 Please help this podcast reach a larger audience in hope to edify & encourage others! To do so: leave a 5⭐️ review and send it to a friend! Thank you for listening! I’d love to hear from you, find me on Instagram! @taste0ftruth , @megan_mefit , Pinterest! Substack and on X!
Until then, maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒
If you’re a woman in midlife witnessing changes in your body, let’s be honest—hearing one more expert say “just move more and eat less” might make you scream. That tired, oversimplified advice ignores the very real ways our bodies change—and the decades of life we’ve already lived in them.
Midlife, generally defined as the ages between 37 and 65, isn’t just a calendar phase. It’s a biological, emotional, and identity-shifting chapter. For women, it often marks the beginning of perimenopause—the transitional period leading up to menopause, when the ovaries gradually produce less estrogen. Menopause itself is defined as the 12-month mark after your final menstrual period, but the hormonal fluctuations and symptoms often begin years before and can last well beyond that point.
To really understand what’s happening in our bodies now, we have to rewind the clock.
From puberty, our bodies have been shaped by an elegant hormonal dance. Estrogen, progesterone, and to a lesser extent testosterone, govern everything from our cycle to our skin, from our energy to our emotional responses. These hormones rise and fall in predictable patterns until they don’t. And when they don’t, you feel it.
Hot flashes. Sleep disruptions. Brain fog. Mood swings. Slower recovery from workouts. A scale that doesn’t seem to budge no matter what you do. And the silent undercurrents like the gradual loss of bone density—osteopenia—that often go unnoticed until it’s too late.
These aren’t random annoyances. They’re signals. And they deserve to be understood.
In this post and in today’s podcast episode, I talk with registered dietitian and research wizard Maryann Jacobsen about what actually helps us thrive during perimenopause and menopause. We get into why muscle is metabolic gold, why cardio isn’t always the answer, and how biofeedback your body’s own cues like hunger, energy, sleep, and mood can tell you more about what’s working than any calorie tracker or influencer’s reel ever could.
We also challenge the idea that your bathroom scale is the best measure of health. Spoiler alert: it’s not. Tools like DEXA scans provide deeper insight into your bone density and lean mass—two things that matter more than “weight” ever could in this stage of life. And while your smart scale using bioelectrical impedance might not be as accurate, it can still help you track general trends if you know how to interpret it.
One part of our conversation that hit me hard was Maryann’s mention of the body fat research around fertility. Scientists have found that a minimum of 17% body fat is required just to get a menstrual cycle, and about 22% is needed to maintain ovulation. But here’s the real shocker: in mature women, regular ovulatory cycles are often supported best at 26–28% body fat. (PMID: 3117838, 2282736) That means what many of us have been taught to chase ultra-lean physiques (around 17 BF% or so), chronic calorie restriction, or overtraining can actually backfire on our reproductive health, bone health, and overall vitality.
In populations where food is scarce or physical demands are high, we see patterns: delayed first periods, longer gaps between births, earlier menopause. It’s the body adapting for survival. But in modern life, we sometimes impose these same conditions on ourselves in the name of “fitness.”
And while estrogen usually gets the spotlight in menopause care often treated as the main character it’s progesterone that deserves a standing ovation. Many women are told they “need progesterone” just to protect themselves from estrogen’s effects, as if it’s merely a buffer. But that undersells its brilliance.
The name progesterone literally means “pro-gestation,” but its impact goes far beyond fertility. Progesterone is a master regulator. It stabilizes tissues, supports metabolic balance, calms inflammation, protects against stress, and even plays a role in brain health. While estrogen stimulates, progesterone shields. While estrogen builds, progesterone restores.
Fascinatingly, our bodies produce far more progesterone than estrogen especially after ovulation and during pregnancy. That’s not a fluke. It reflects just how critical progesterone is to our overall well-being.
So when ovulation slows or disappears in midlife, it’s not just your period going quiet. It’s this entire downstream network of hormonal resilience especially progesterone that starts to fade. And that’s when symptoms ramp up.
Understanding this isn’t just about managing menopause. It’s about honoring your biology, updating your strategy, and supporting your body like the powerful, responsive system it actually is.
If we want to balance and optimize our hormones in midlife, we have to re-evaluate our goals. This isn’t about grinding harder it’s about getting smarter. And to get smarter, we need to zoom out.
Ovulation isn’t just some fertility footnote-it’s the main event of your cycle. But many of us were taught that the bleed is the cycle. Nope. That’s just the after-party. The headliner? Ovulation.
Why does this matter in midlife?
Because ovulation is what triggers the production of progesterone a hormone that plays a critical role in metabolism, mood, sleep, brain function, and bone health. And spoiler: progesterone is the first to dip off the radar as we enter perimenopause. That’s why your energy feels off, your sleep gets weird, and your tolerance for stress tanks. Your body isn’t broken—it’s adapting.
Here’s where things click into place: your body will only ovulate consistently if it feels safe and nourished. That means you’re eating enough, not overtraining, and not living in a cortisol-fueled chaos spiral.
Ovulation isn’t just about reproduction it’s a vital sign of health. And the two hormones that anchor your entire cycle, estrogen and progesterone, do so much more than regulate periods.
From bone density to brain function, from insulin sensitivity to mitochondrial health, these hormones influence nearly every system in your body. So, when they fluctuate…. or flatline… you feel it. Not just in your body, but in your entire day to day experience.
So, let’s break the rules, rewrite the midlife playbook, and finally start listening to the wisdom our bodies have been whispering all along.
Welcome to Taste of Truth Tuesdays—the podcast where we dive into hard questions, challenge the status quo, and explore the wild, messy journey of life. I’m your host, Megan Leigh, and wow… here we are. The finale. 🎭
It’s hard to believe we’ve reached this point, but just like any great adventure, sometimes you’ve gotta know when to step back, take a breath, and let the journey settle. But before I hang up the mic, we’re going out with a bang—talking about something that’s taken over our minds, our lives, and—let’s be real—our souls: social media.
Now, don’t roll your eyes just yet. I know, I know—you’re probably thinking, “Oh, great. Another episode on social media. Can’t wait for more doom and gloom.” But stick with me. We’re not just talking about your Instagram algorithm or the latest TikTok trend. We’re diving deep into the brain science behind our scrolling obsession, the way social media messes with our mental health, and—hold on to your hats—the role it plays in shaping our very identities.
So, buckle up, because this is the episode where we reclaim our time, our attention, and—if we’re lucky—our sanity.
It’s time to get real. Let’s unravel the truth about how social media is rewiring our brains… and what we can do about it.
Social media: It started as a fun way to connect, share cat memes, and stalk your high school crush’s wedding photos. Ah, the good old days, right? Over the years, it has morphed into something far more insidious—a time sink, an anxiety amplifier, and, for many, an addiction.
We’ve all felt it: that pull to check our phones every five minutes, the sudden rush when our post gets shared, the quiet frustration when we can’t get the perfect shot for the ‘gram. But these reactions aren’t accidents. They’re carefully crafted designs by tech giants who know exactly how to keep us coming back for more. Let’s begin by diving deep into the science behind the scroll…..
The Science Behind the Scroll
The tech companies behind Instagram, TikTok, and Facebook have cracked the code on how to get us hooked—and it’s all about the brain’s reward system.
Every like, comment, or share triggers a dopamine release. That’s the same brain chemical activated when we eat chocolate, win a prize, or, frankly, get any form of instant gratification. Dopamine feels good, and your brain remembers that. Over time, your brain starts to associate social media with that feeling of pleasure, and bam—you’re hooked. This is the kind of addiction we’re talking about.
According to recent studies, social media addiction is particularly prevalent among younger demographics. Approximately 40% of users aged 18 to 22 report being addicted to social media. This trend continues into the age group of 23 to 38, where 15% admit to addiction.
But the consequences go deeper than wasted time. This constant stimulation has been linked to:
Decreased attention spans: You know that feeling when reading a full page of a book feels like climbing Mount Everest? That’s your brain, rewired by quick-hit content.
Cognitive overload: The endless stream of content leaves little room for deep thinking or creative problem-solving.
“Brain rot”: This TikTok trend perfectly sums up the mental fatigue, fog, and disconnection many of us feel after hours online.
And this isn’t just some accidental byproduct. Jonathan Haidt, in his book The Righteous Mind, highlights the complexity of our moral and psychological wiring. He argues that human brains aren’t just wired for truth or objective reasoning. We are, at our core, designed to belong—to feel like part of the group. The “we’re right, they’re wrong” mentality? It’s not just a political tactic. It’s part of our psychology. Our social groups, whether online or in person, reinforce this mindset by creating echo chambers of validation and us-versus-them narratives.
Haidt’s quote on this rings true here:
“Our brains are more like lawyers arguing a case than scientists seeking truth.”
The constant validation we get from social media platforms taps into this dynamic—we’re more interested in being right and fitting in than in evaluating the facts or considering alternative perspectives. This is why social media can be so dangerous for our mental health. It’s not just about being addicted to the likes; it’s about how we’re rewiring our brains to crave validation over truth and connection.
Unveiling the Influence: Social Media’s Role in Recruitment and Brainwashing
Throughout Season 2, we’ve explored social media’s pervasive impact. From its role in shaping our perceptions to its influence on our behaviors, the digital realm’s grip is undeniable.
Social media wields considerable influence in radicalizing individuals and indoctrinating them into high-control religions, MLM schemes, and even ideological movements. The speed and reach of online platforms have amplified some of the most extreme, fringe ideas—turning them into mainstream conversations. A prime example of this is the social contagion of trans ideology, where a once niche and academic discussion about gender dysphoria has rapidly become a cultural movement that shapes public perception and (unfortunately) policy.
As platforms have expanded, the lines between identity, ideology, and community have blurred. Individuals seeking validation or belonging often find themselves drawn into conversations that are not just about personal identity, but about deeply entrenched political narratives. This creates fertile ground for ideological recruitment, where the promise of solidarity and empowerment can quickly morph into a dogmatic worldview.
But it’s not just about identity politics or radical gender ideologies. Social media also plays a pivotal role in radicalizing racial narratives. What were once niche, academic discussions about systemic racism, implicit bias, and social justice have now been thrust into the mainstream. These conversations, once confined to university lecture halls and activist circles, are amplified in real-time, shaping cultural narratives. This has created a new, all-encompassing cultural force.
The rise of radicalized racial narratives and the widespread adoption of a “prejudice plus power” definition of racism online has altered how these conversations unfold. The Internet lowers the cost of group action, making it easier for movements to organize, but also more vulnerable to collapse under scrutiny. While these conversations can be valuable, the speed at which they spread leaves little room for nuance, making the discourse more polarized and susceptible to manipulation.
The same strategies used by high-control groups, MLMs, and radical ideologies are now being leveraged in these public online spaces. Emotional appeals, the promise of community, and a collective sense of identity are powerful tools, but they also trap individuals in narrow, divisive worldviews. The social contagion effect of these movements, whether it’s trans ideology or the racial justice discourse, can lead to rapid shifts in beliefs that feel almost impossible to resist, especially when everyone around you is also influenced by these same narratives.
How Social Media Impacts Mental Health
It’s no secret that social media takes a toll on mental health. But let’s get specific.
A 2020 study in Cyberpsychology, Behavior, and Social Networking found that excessive use is directly correlated with higher levels of anxiety and depression.
A 2018 British study revealed that social media disrupts sleep patterns, which are crucial for mental well-being.
And those carefully curated Instagram feeds? They lead to a nasty habit of social comparison, where we measure our real lives against someone else’s highlight reel.
The result? A vicious cycle of feeling “less than.” Even when we know that influencer’s perfect morning routine is staged, it’s hard not to feel like we’re falling short.
As a military spouse, I’ve felt this firsthand. In the loneliest seasons—new city, no community, husband busy working, social media felt like a lifeline. I craved connection, and Instagram was always there. But what I found wasn’t real friendship. It was hollow validation—likes, emoji reactions, and disappearing DMs. A digital sugar rush with zero sustenance.
Eventually, I had to get brutally honest with myself: social media had become my coping mechanism. I wasn’t reaching out to real people—I was scrolling through their highlight reels, mistaking proximity for intimacy.
Here’s the friendship test I use now: Did you know about their vacation before they posted the beach picture? If not, are you actually close?
Somehow, we’re more “connected” than ever, yet we’ve never felt so alone. That’s the connection conundrum.
As humans, we’re wired for belonging. We want to be seen, heard, loved. But seeing people online—and being seen by them—isn’t the same. It doesn’t satisfy the soul. It’s like eating fast food when what we really need is a home-cooked meal. We’re being fed, but we’re not getting nourished.
And that’s the scary part. People are starting to wonder what’s wrong with them. Why do I feel so empty? Why do I still feel lonely after a scroll session? But it’s not you—it’s the system. Social media has rewired our sense of connection. We think checking someone’s profile counts as keeping in touch.
But here’s the truth: it’s not enough. It was never meant to be.
The Lies Social Media Tells Us (And What Happens When We Stop Believing Them)
Inspired by Carly Burr’s “The Social Media Shift”
Social media is built on illusions—on selling us a version of reality that makes us feel just dependent enough to keep coming back. But Carly Burr cracks that illusion wide open in The Social Media Shift, revealing the deeper psychological and social conditioning behind our screen habits.
Let’s bust a few of the biggest myths that keep us stuck:
Lie #1: “I’ll lose connection.”
Platforms want you to believe they’re the glue holding your social life together—but that’s marketing, not truth. As Burr points out, real connection isn’t algorithmically filtered. It’s not passive. It’s intentional. It’s messy. It shows up in the awkward pauses of a phone call, the unsaid comfort of sitting beside someone, or a handwritten birthday card instead of a story reply.
The dopamine hit of a like isn’t the same as being seen.
Lie #2: “I’ll lose friends.”
Okay, but let’s talk about the quality of those friendships.
Social media keeps us tethered to past versions of ourselves—people we haven’t seen in a decade, relationships that faded for a reason, or mutuals we don’t even talk to. Burr argues that the constant stream of “updates” creates a false sense of closeness, making us feel socially exhausted while still emotionally empty.
Letting go of these weak ties isn’t loss. It’s liberation. You create space for depth over breadth—real conversations, real community.
Lie #3: “I’ll miss out.”
Ah yes, FOMO—the bread and butter of the scroll. But Carly flips this on its head with the concept of voluntary disconnection—not as retreat, but as rebellion. When you step away from the curated highlight reels, you stop comparing your real life to someone else’s filtered one.
This is the beginning of JOMO—the Joy of Missing Out.
Imagine the freedom of opting out of the noise so you can tune into your creativity, your actual priorities, and the people in the room with you. Spoiler alert: You’re not missing out—you’re waking up.
If this is what social media does to fully developed adults—those of us with matured brains, responsibilities, and years of analog life under our belts—then what happens when the same platforms are handed to kids?
Enter: Generation Alpha. A generation being raised on screens, where digital stimulation replaces real-world experience, and curated identities form before self-awareness even sets in.
Let’s talk about the kids. Because this isn’t just a personal problem anymore—it’s a cultural crisis.
Generation Alpha & the Screen Trap: Childhood Rewired
Generation Alpha—kids born between 2010 and 2025—aren’t just growing up with technology. They’re growing up inside it.
Unlike Millennials or even Gen Z, who eased into the digital world, Gen Alpha was handed iPads before they could speak in full sentences. Their lullabies come from YouTube. Their friendships are filtered through emojis and DMs. The result? Alarming trends in social development: reduced face-to-face interaction, emotional dysregulation, increased narcissism, and shrinking independence.
Parents, this is a wake-up call. You don’t need another expert to tell you what you already feel in your gut: handing a toddler a tablet to keep them quiet isn’t harmless. Kids need eye contact, boredom, dirt under their nails—not dopamine loops and digital pacifiers. For thousands of years, parents raised kids without screens. This is not impossible.
In The Anxious Generation, psychologist Jonathan Haidt breaks it down: the brain’s reward system (aka dopamine central) develops early, but the self-control center—the prefrontal cortex—doesn’t fully mature until about age 25. So, when kids are handed infinite-scroll devices packed with peer comparison, algorithmic manipulation, and curated realities, it’s like giving a toddler the keys to a sports car and pointing them toward a cliff.
Haidt calls screens “experience blockers.” Instead of learning through play, climbing trees, exploring neighborhoods, and negotiating playground politics, today’s kids are navigating TikTok trends and selfie angles. We’ve traded real-world resilience for digital performance.
“When you remove thousands of hours of unsupervised play, real-life social interaction, and physical exploration—and replace it with filtered selfies, infinite scroll, and a feedback loop of online validation—you don’t just rewire childhood. You rewire the brain.” — Jonathan Haidt, The Anxious Generation
And that’s exactly what we’re seeing: a generation more anxious, more depressed, and more disconnected than ever before.
This isn’t about shaming parents—it’s about reclaiming childhood. Because what’s at stake isn’t just screen time. It’s the architecture of the next generation’s minds.
From Screen Time to Screen Stardom: The Rise of Kid Influencers
But it’s not just about passive consumption anymore. Increasingly, kids aren’t just watching content—they are the content.
Welcome to the unsettling world of kid influencers. Platforms like YouTube and Instagram have turned childhood into a brand opportunity, with children as young as five raking in sponsorship deals, building fan bases, and performing for millions.
And behind the ring lights and carefully edited vlogs? A growing wave of exploitation.
A recent Netflix documentary pulls back the curtain on this world, spotlighting the case of Piper Rockelle—a child YouTuber whose life has been shaped by online fame. What the documentary uncovers is deeply troubling: blurred boundaries, lost innocence, and kids caught in a perpetual performance loop for clicks, clout, and cash.
These children aren’t just growing up on camera—they’re growing up for the camera.
The pressure to maintain a digital persona, please followers, and produce viral content creates a toxic cocktail of emotional distress and identity confusion. They’re rewarded not for who they are, but for how well they perform. And the cost? A real, grounded childhood, full of uncurated, unsponsored experiences.
We’ve moved from screens blocking real-world development to screens broadcasting their absence.
What started as a parenting shortcut has morphed into a monetization machine—and the kids are paying the price.
How to Reclaim Your Life from Social Media
Ready to take your brain back? Here’s how to kick the scroll addiction and get your attention span (and your life) back on track—without moving to a cabin in the woods.
What Your Morning Scroll Is Doing to Your Brain
When we first wake up, our brain is gently humming in alpha and theta waves—those dreamy, creative states where intuition, introspection, and problem-solving flourish. Think: peaceful forest glade at sunrise.
But the moment your thumb reaches for your phone? Bam—dopamine starts firing, cortisol spikes, and your brain is jolted into high-beta wave activity. Translation? You’ve just swapped a meditative meadow for the chaos of a Vegas casino floor—bright lights, ringing bells, constant stimulation.
And we wonder why we feel frazzled before we’ve even had coffee.
1. Set Boundaries with Your Devices
• Start and end your day screen-free. The first and last hour of your day should belong to you, not your feed. Use that time for reading, stretching, journaling, or making actual eye contact with a human or a pet.
• Silence the dopamine drip. Turn off notifications for non-essential apps. That buzz you feel when you get a like? It’s manufactured.
• App timer yourself. Even five-minute limits can break the spell.
2. Give Your Brain (and Eyes) a Break
• Try the 20-20-20 Rule: Every 20 minutes, look at something 20 feet away for 20 seconds. This not only reduces eye strain but helps reset your nervous system and disrupt the scroll trance.
3. Declutter Your Digital Space
Unfollow with intention. If an account makes you feel less-than, anxious, or enraged, you don’t owe it your attention.
Hide the candy. Move social apps off your home screen—or delete them entirely. Make mindless checking inconvenient.
4. Prioritize Analog Experiences
Reconnect with real-life hobbies. Gardening, painting, cooking, journaling—anything that grounds you in the physical world.
Create with your hands. We’re wired for tactile engagement. Knitting does more for your nervous system than 1,000 likes ever will.
Start small. Spend just 30 minutes this week doing something screen-free that brings you joy. Bonus points if it’s outside.
5. Use Technology Intentionally
Before you open an app, ask yourself:
“Is this productive or passive?”
Reading an article that educates you? Great.
Doom-scrolling through drama accounts?? Not so much.
Pause. Choose. Proceed.
As we navigate social media, it’s crucial to develop critical thinking skills that help us evaluate the flood of information we encounter. This isn’t about censorship, but about cultivating the ability to separate fact from fiction, identify bias, and question what’s being presented to us. The power of algorithms and viral content means we are often exposed to extreme or misleading viewpoints. By sharpening our ability to critically analyze media, we can better protect ourselves from manipulation while still engaging with important issues in a thoughtful way.
And that’s a wrap-not just on Season 3, but maybe, just maybe, on Taste of Truth Tuesdays entirely.
I started this podcast to explore the hard questions, challenge the dominant narratives, and create space for curiosity and critical thinking. And I’ve loved every gritty, gut-honest, mind-expanding moment with you. But here’s the truth I can’t ignore: the very platforms that help us spread ideas and connect also fracture our attention, distort our sense of reality, and leave us more addicted than aligned.
So, if this is the end, it’s not because I’m out of things to say—but because I want to live what I preach. I want to reclaim my time. I want to make art, grow food, write slowly, and have real conversations without an algorithm eavesdropping.
If you’ve walked with me through this journey—thank you. From the bottom of my heart. You’ve made this sacred.
And if this is goodbye, it’s also an invitation. To stay curious. To remain skeptical. To turn down the noise and tune into your own voice.
This isn’t the end of my voice, but it might be the beginning of a different kind of truth-telling—one that doesn’t require a platform to feel real.
So, for one last time…
Maintain your curiosity,
Embrace skepticism,
And keep tuning in-
Even if it’s just to your own soul.
Thanks for reading Taste of Truth! Subscribe for free to receive new posts and support my work.
Sources:
1. Hagar, Ashley, and Hisham Bensaadat. “‘iPad Kids’ Are Shaping the Future of Education.” Seattle Spectator.
4. Andreassen, Cecilie Schou, et al. “The Relationship Between Addictive Use of Social Media, Narcissism, and Self-Esteem: Findings from a Large National Survey.” Addictive Behaviors, Volume 64, 2017, Pages 287–293.
5. Keles, Betul, et al. “A Systematic Review: The Influence of Social Media on Depression, Anxiety and Psychological Distress in Adolescents.” International Journal of Adolescence and Youth, 2020.
Hey friends, and welcome to another Taste Test Thursday—where we’re serving up the scraps, the side dishes, and the stories that didn’t quite make it to the main course over on Taste of Truth Tuesdays. I’m your host, Megan Leigh, and today I’m inviting you into the behind-the-scenes mess and magic of how each episode comes to life.
No Master Plan—Just a Gut Feeling
Honestly? Each season starts as a complete blank slate. Sure, I usually have a few themes I know I’ll circle back to—nutrition, fitness, body image, spirituality—but there’s no rigid map. It’s more like I’m following a scent trail. And yeah, that might sound a little woo, but if you’ve been here for a while, you know I’m not afraid to blend the practical with the mystical.
There’s this intuitive flow to it. I don’t always know where we’re going—but I trust we’ll end up somewhere honest.
Where I Find My Guests
Most of my guests? I stumble across them in the wild—on Substack, Instagram, someone else’s podcast, or even real-life circles. Before I ever hit “invite,” I try to go deep with their work. I read their writing, binge their interviews, scroll their posts, and ask myself:
What do they really stand for?
Does their voice contribute to the kind of dialogue I want to host here?
I take platforming seriously. I know I’m not responsible for a guest’s entire body of work, but I do feel responsible for curating voices that align with the space we’re building together. That doesn’t mean I have to agree with every single word they say—but there needs to be a shared thread of integrity.
That said… sometimes I get it wrong. There’ve been moments when I jumped into an interview too quickly—maybe I skimmed their stuff or got pulled in by one compelling take—and mid-recording I realized: “Oh no. This isn’t a fit.” It’s uncomfortable, but it’s part of the process. And I’m learning from it every time.
Following the Rabbit Trails
The books I recommend? They usually come from the same rabbit holes I fall down—reading essays, following threads across Substacks, or chasing a quote from one podcast to the next. My brain is basically a conspiracy board with red yarn connecting ideas. Tracking how I get from point A to Z? A mystery even to me.
Writing Questions with Curiosity
Developing questions for guests is an evolving art form. I anchor myself in two core questions:
What’s my main intention with this guest?
What’s the one big takeaway I want the listener to walk away with?
Once I’ve roughed out my ideas, I bring in ChatGPT to help shape and sharpen them—tightening the language and helping me spot blind spots. I send the final questions to guests about a week ahead of time so they can feel prepared and grounded when we hit record.
Editing Isn’t Glamorous—But I Love the Creative Bits
For editing, I use an AI tool that balances audio levels and trims awkward pauses. Nothing fancy. But the parts I love? Coming up with episode titles, designing the cover art, and writing these blog posts.
Sometimes the blog expands on an episode’s theme. Other times, it’s short and sweet. Either way—if you’ve got a preference, I’d love to know. Seriously. I want this to feel like a conversation, not a monologue.
How Themes Find Me (Not the Other Way Around)
One of the most fascinating things about this whole creative process? Every season finds its own theme—even though I never plan it that way.
In Season Two, the theme that emerged was control—and the dopamine hit we chase in high-control environments, whether that’s strict diets or rigid religious rules.
In Season Three, the big thread was the cost of certainty—how much we sacrifice when we demand black-and-white answers in a beautifully grey world.
I don’t map this stuff out in advance. It just… happens. And honestly? That’s been one of the most surprising and affirming parts of hosting this podcast. Watching these ideas thread themselves together like they’ve been waiting for a home.
Your Turn
So that’s the scoop—how the sausage gets made, or maybe how the plates get stacked before the main course hits the table.
If you’ve got questions about the process—or ideas for what you’d love to hear on a future Taste Test Thursday—don’t be shy. Hit reply, send a DM, or drop a comment. I’m always listening.
Until next time— Maintain your curiosity, embrace skepticism, and keep tuning in. 🎙️🔒
The Fatal Flaws of Calories In Calories Out and the Metabolism Model That Could Change Everything
Alright, let’s talk about the four most useless words in the history of weight loss advice: ‘Just eat less, move more.’ You’ve heard it, I’ve heard it, and if this phrase actually worked the way people think it does, we wouldn’t have skyrocketing rates of obesity, metabolic dysfunction, and entire industries built around yo-yo dieting. But here’s the kicker—it sounds logical. Simple math, right? Calories in, calories out. Except the human body is not a bank account; it’s a biological orchestra, and the way we process energy is more like a symphony than a spreadsheet.
We’ve already tackled the oversimplified calorie-counting dogma in our Science Dogma episode, and we’ve explored how perception alone—like believing a milkshake is ‘indulgent’—can literally alter our hormonal response. That’s not woo-woo, that’s science. But today, we’re going deeper. Because beyond the CICO model, beyond the calorie obsession, there’s a much bigger, messier, and more fascinating reality about metabolism, obesity, and why diet advice keeps failing people.
And I know what some of you might be thinking—‘But Megan, are you saying calories don’t matter?’ No. I’m saying they don’t tell the whole story. The way we eat, when we eat, why we eat, our hormones, stress levels, metabolic adaptations, even our past dieting history—all of it plays into how our body responds to food.
So as we close out Season 3 of Taste of Truth Tuesday, I want to leave you with something foundational. Not another diet trend. Not another oversimplified soundbite. But a real, nuanced conversation about what actually influences metabolism, weight loss, and why some of the most popular strategies—like keto, intermittent fasting, and calorie counting—work for some people but absolutely wreck others.
And here’s the disclaimer—I’m not an advocate for low-carb dieting in general, especially as someone who’s recovered from disordered eating. But my guest today? He eats low-carb and keto. And here’s what I respect—he’s not dogmatic about it. He understands that the real answer to health and weight loss isn’t found in any one-size-fits-all approach. It’s about bio-individuality.
So grab your coffee, take a deep breath, and get ready to rethink everything you thought you knew about metabolism. Let’s do this.
The calorie, as a unit of measurement, has a fascinating history that ties directly into the calories in, calories out (CICO) debate. While many assume the calorie has always been the standard for measuring food energy, its adoption in nutrition is relatively recent and shaped by shifts in scientific understanding, industry influence, and public health narratives.
The Origin of the Calorie
The concept of the calorie originated in physics, not nutrition. In the early 19th century, Nicolas Clément, a French chemist, introduced the term calorie as a measure of heat energy. By the late 1800s, scientists like Wilbur Olin Atwater adapted this concept to human metabolism, conducting bomb calorimeter experiments to determine how much energy food provided when burned. Atwater’s Physiological Fuel Values established the foundation for modern caloric values assigned to macronutrients (fat = 9 kcal/g, carbohydrates and protein = 4 kcal/g, alcohol = 7 kcal/g).
The Rise of Caloric Nutrition
By the early 20th century, calories became central to dietary guidelines, especially in public health efforts to address malnutrition. During both World Wars, governments used calorie counts to ration food efficiently. However, as food abundance grew, the focus shifted from ensuring sufficient calorie intake to preventing excess, paving the way for weight-focused dietary interventions.
CICO and the Simplification of Weight Loss
The calories in, calories out model became dominant in the mid-20th century, driven by research showing that weight loss or gain depended on energy balance. The First Law of Thermodynamics—energy cannot be created or destroyed, only transformed—was applied to human metabolism, reinforcing the idea that a calorie surplus leads to weight gain and a deficit to weight loss.
This framework became the foundation of mainstream diet advice, but it often overlooked complexities such as:
Metabolic adaptation (how bodies adjust to calorie deficits)
The thermic effect of food (protein takes more energy to digest than fat or carbs)
Gut microbiome effects on calorie absorption
Psychological and behavioral aspects of eating
Criticism and the Evolution of the Debate
By the late 20th century, challenges to strict CICO thinking emerged. Researchers in endocrinology and metabolism, such as Dr. Robert Lustig and Dr. David Ludwig, highlighted that not all calories affect the body in the same way—insulin regulation, macronutrient composition, and food quality play crucial roles.
Low-carb and ketogenic diet advocates argued that carbohydrate restriction, not just calorie restriction, was key to weight management due to its impact on insulin and fat storage.
I personally think, it’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”
Where Are We Now?
Today, the calorie remains a useful measure, but the conversation has expanded beyond simple energy balance. Researchers acknowledge that while calories matter, factors like food quality, hormonal responses, and individual metabolic differences significantly impact how the body processes energy. The debate now leans toward a more nuanced view.
Now, let’s talk about why this matters.
Today, I’m joined by Adam Kosloff, an author and researcher who isn’t afraid to challenge conventional wisdom—especially when it comes to obesity and metabolism. A Substack post of his, A Righteous Assault on the Absolute Worst Idea in the History of Science, takes a sledgehammer to the dominant ‘calories in, calories out’ model, aka Move More, Eat Less? The Lie That Won’t Die, arguing that our understanding of fat storage is fundamentally broken. Instead, he presents a revolutionary new framework—the Farmer Model—that redefines how we think about metabolism, obesity, and weight loss.
For years, the dominant narrative around weight loss has been depressingly simple: “move more, eat less.” This slogan has been drilled into us by dietitians, doctors, and fitness gurus as if it were an unshakable law of physics. But if it were that simple, why has metabolic disease skyrocketed despite more people tracking their calories and increasing exercise?
Adam challenges the traditional CICO (calories in, calories out) model, not just by saying it’s wrong, but by arguing it is catastrophically misleading. His Farmer Model reframes obesity and metabolic dysfunction as a landscape issue rather than a simple calorie balance equation.
Think of your metabolism like farmland. The most obvious disruptor might be “acid rain”—high-carb, sweet, ultra-processed foods that erode the topsoil, flood the land, and cause metabolic damage (fat storage, inflammation, insulin spikes). But not all disruptions look like a storm.
Sometimes, the changes are more insidious. Maybe those daily lattes weren’t a flood but a subtle shift in the terrain, like over-fertilizing a field. Too much of a good thing, whether dairy proteins or artificial sweeteners, can nudge the metabolic landscape in a way that leads to dysfunction over time.
And here’s the kicker: It’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”
Adam’s latest Substack post, 10 Smackdowns That Lay Waste to CICO, was an absolute banger. The line “Gaze upon these arguments, ye mighty gym bros, and despair…” had me cackling. But beyond the sass, the research was rock solid. In our conversation, we break down some of the most devastating smackdowns against CICO and discuss which ones tend to make the most die-hard calorie counters short-circuit.
The takeaway? The “move more, eat less” doctrine is outdated and incomplete. It’s time for a more sophisticated conversation about metabolism that acknowledges the complexity of the human body rather than reducing it to a basic math equation.
Hey everyone, welcome to the very first episode of Taste Test Thursdays! If you’re new here, this is a special bonus series where I’ll be giving you a behind-the-scenes look at the topics I didn’t get a chance to fully explore during Season 3 of Taste of Truth Tuesdays. Think of this as the leftovers—the ideas that were simmering on the back burner but never made it onto the main plate.
But this series isn’t just about what I didn’t cover. It’s about giving you a deeper look into my thought process—how I research, why I choose certain topics, and the unfiltered thoughts I don’t always include in the main episodes. Some weeks will be casual, some will be research-heavy, and some, like today, will be personal.
Because for this first episode, I want to start with a topic I’ve touched on but never fully shared: my own experience with chronic pain and how it shaped not only my fitness journey but my entire approach to health and resilience.
The Story Behind My Chronic Pain & Fitness Journey
Let’s rewind a bit. Growing up, I was always active, but I never saw fitness as something I’d build my life around. That changed when I started dealing with chronic pain. At first, it was subtle—nagging aches, stiffness that didn’t go away. But then it became something more. Pain wasn’t just an inconvenience; it dictated what I could and couldn’t do. Doctors didn’t always have clear answers, and at times, it felt like I was being dismissed.
That frustration pushed me to start researching on my own-diving into biomechanics, nutrition, corrective exercise, and the ways the nervous system and pain are intertwined. I wasn’t just looking for relief; I was trying to understand why my body was responding this way. And what I found changed everything.
A while back, I wrote a blog post about this—one that really captures my experience in a way that feels raw and honest. And instead of just summarizing it, I want to share it with you here. So, here’s that piece, in its entirety.
This experience didn’t just lead me into fitness; it redefined how I approach movement altogether. It made me realize that pain isn’t just a physical experience—it’s emotional, neurological, and deeply personal. It’s why I’m so passionate about evidence-based approaches to health and why I push back against a lot of the oversimplified fitness narratives out there.
I’ve seen firsthand how the right training, nutrition, and mindset shifts can change the way someone interacts with their own body. And I’ve also seen the damage of quick-fix culture—where people are told they just need more discipline, or worse, that their pain is all in their head.
What I Wish More People Knew About Chronic Pain & Fitness
One of the biggest misconceptions I had to unlearn is that pain automatically means damage. That’s something I wish more people understood. Pain is real, but it’s also complex—it can be influenced by stress, trauma, movement patterns, and even the stories we tell ourselves about our bodies. Learning that was a game changer for me.
Another thing? There is no one-size-fits-all approach. Healing, strength, and movement look different for everyone, and that’s okay.
What to Expect From Taste Test Thursdays
So, that’s today’s leftover—a topic I didn’t get to fully explore in Season 3 but felt like now was the right time to share. But Taste Test Thursdays won’t always be this personal. Some weeks, I’ll take you inside my research process—breaking down how I fact-check, where I find sources, and the information I don’t trust. Other weeks, I’ll revisit ideas I didn’t have time for, explore unfiltered takes, or answer your burning questions.
Next week, we’ll be talking about how I put together my episodes—how I decide on topics, what I look for in sources, and some of the biggest red flags I watch out for when researching.
I’d love to hear from you—what’s been your experience with pain and fitness? Have you ever had to unlearn things about your own body? Let me know over on Instagram or in the comments if you’re listening somewhere that allows it.
Thanks for being here, and as always—maintain your curiosity, embrace skepticism, and keep tuning in!
In this week’s Taste of Truth Tuesdays podcast episode, we’re diving into an issue that has been brewing in the wellness world—particularly within the anti-MLM (Multi-Level Marketing) community. While many of us recognize the toxicity of MLM schemes in the beauty, wellness, and health industries, there’s another area where the promotion of questionable health products is happening: the food industry.
It’s strange, really. The same voices that speak out against MLMs’ manipulative practices often promote highly processed, sugar-laden foods in the name of convenience, cost-effectiveness, and even “health.” You’ve likely heard some of these food brands positioned as “healthier alternatives”—like Hawaiian Fruit Punch or cinnamon toast cereals—with a wink and a nod suggesting they’re okay to indulge in because they’re “fun,” “easy,” or “fortified” with vitamins. But here’s the truth: these products aren’t the wholesome treats they’re often presented as. The U.S. food system is more complicated—and far more dangerous—than most people realize.
How Many New Chemicals Are in Our Food?
Between 2000 and 2021, 766 new chemicalswere introduced into the U.S. food supply. That’s right—thousands of chemicals and additives have been added to our foods without the rigorous review process people assume exists for food safety. In fact, 98.7% of these chemicals were approved through a loophole called the Generally Recognized as Safe (GRAS) pathway, which allows companies to self-certify their ingredients as safe, bypassing FDA review altogether. This system has enabled potentially harmful chemicals to enter our food without independent oversight.
The implications for consumer health are serious. These chemicals include artificial colors, flavor enhancers, preservatives, and sweeteners linked to various health issues. And because the FDA doesn’t maintain a comprehensive list of all the chemicals in our food, the lack of oversight should concern everyone.
The Problem with Self-Certification: Why HHS Secretary Robert F. Kennedy Jr. Is Pushing Back
It’s a real problem when the system designed to ensure food safety operates like the fox guarding the henhouse. Under the GRAS loophole, manufacturers can decide for themselves whether an ingredient is safe, meaning many additives in foods like sugary cereals or drinks may never have undergone adequate safety testing. As a result, foods marketed as “harmless fun” or “nutritious” could contain chemicals with long-term health risks.
In response, Health and Human Services Secretary Robert F. Kennedy Jr. has directed the FDA to explore eliminating the GRAS loophole. His argument? The current system treats chemicals as “innocent until proven guilty” rather than requiring manufacturers to prove safety before using them in food. Kennedy is pushing for greater FDA oversight to hold companies accountable for the ingredients they use—especially those with potential long-term health effects.
The Irony of Anti-MLM Advocates Promoting Big Food Products
Here’s where things get ironic: Many anti-MLM advocates call out the harmful ingredients in MLM products like shakes or vitamins, exposing their pseudoscience and shady marketing tactics. Yet, these same people turn a blind eye when it comes to mass-market food brands like Hawaiian Fruit Punch and sugary cereals.
Why? Because these products are marketed as “fun,” “easy,” or “family-friendly” and don’t carry the same stigma as MLMs. The problem is, these mass-market foods are often loaded with added sugars, artificial colors, and preservatives that have well-documented links to obesity, diabetes, and other chronic illnesses.
The Truth: Real Nutrition vs. Big Food’s Agenda
The food industry operates much like MLMs in how it prioritizes profit over consumer health. While MLMs exploit their members with empty wellness promises, Big Food capitalizes on our craving for convenience and nostalgia. If they can make something taste good, look appealing, and market it as a childhood favorite, we’ll keep buying it—regardless of its actual nutritional value.
As consumers, we need to recognize that just because something is widely available and heavily marketed doesn’t make it safe. Many of these products contain additives that have never been thoroughly tested or reviewed by the FDA. So, while it’s important to call out MLMs for misleading practices, we can’t ignore the fact that Big Food is playing the same game with what we eat.
Conclusion: What We Can Do About It
In this week’s podcast, we discussed the need for greater transparency and awareness in the food industry. Just like with MLMs, it’s crucial to remain skeptical and stay curious about what’s being marketed to us as “healthy.” Whether it’s a pre-packaged drink or a processed cereal, understanding what’s actually in these products can help us make better, more informed choices about what we’re putting into our bodies.
But beyond skepticism, real empowerment comes from reclaiming control over our food choices—getting back to the basics, connecting with local farmers, growing our own food, and learning how to cook from scratch. The more we detach from the processed food system and build relationships with those who produce real, whole foods, the less power these corporations have over our health.
For those wondering where to start, there are resources to help. Websites like LocalHarvest.org make it easy to find nearby farmers’ markets, family farms, and CSAs (Community Supported Agriculture) in your area. Many farmers’ markets even accept food stamps through the SNAP program, making fresh, local food more accessible than ever. Programs like USDA’s Farmers Market Nutrition Program (FMNP) also help connect families with nutritious, farm-fresh options.
This isn’t about fear—it’s about freedom. The freedom to nourish ourselves and our families with food we trust, to support local communities instead of faceless conglomerates, and to opt out of a system that prioritizes profit over well-being.
Let’s keep asking questions, seeking better alternatives, and finding ways to reconnect with real food. And as always, let’s maintain our curiosity, embrace skepticism, and keep questioning what we’re told is “safe.”
Sources:
Center for Science in the Public Interest. (n.d.). GRAS loophole and FDA food safety concerns. https://www.cspinet.org
Environmental Working Group. (n.d.). Thousands of chemicals in our food system remain unregulated. https://www.ewg.org
Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.
These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.
The Evolution of Body Image: From Calorie Counting to the Cult of Fitness
Our cultural obsession with body modification isn’t new—it’s just evolved.
In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:
“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”
For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.
So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.
The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.
15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.
Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.
By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”
The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong
But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic(Pei et al., 2020).
This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.
Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.
How Genetics Impact Strength and Muscle Development
Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
Myostatin: The Genetic “Muscle Growth Brake”
Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
Testosterone and Hormonal Variability
Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids)(Kraemer et al., 1998).
Bone Structure and Muscle Insertions: The Aesthetic Factor
Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).
The Dangerous Myth of “Hard Work = Guaranteed Results”
Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.
This myth leads to:
Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.
The Industry’s Selective Silence on Genetics
Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:
Expensive training programs promising “X body in X weeks.”
Supplement stacks claiming to “maximize muscle growth.”
The illusion that buying a program from a shredded influencer will make you look like them.
Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.
After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.
Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.
Fitspiration: The Reinvention of Beauty Standards
A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.
But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.
Fitspiration and Self-Objectification: The Internalized Gaze
Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.
John Berger describes this process perfectly in Ways of Seeing:
“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”
Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.
And the consequences are severe:
Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.
In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.
By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.
The Connection Between Fitspiration, Porn Culture, and Self-Objectification
The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:
The top three porn sites receive a combined 134,491 visits per minute.
Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
How This Connects to Fitspiration and Porn Culture
At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.
Both fitspiration and porn culture promote self-objectification. Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.
Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.
Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.
Both industries capitalize on the illusion of empowerment. One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).
The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.
The rise of OnlyFans and the blending of fitness and sex work. Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.
This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem(Boursier et al., 2020).
The Psychological Toll: What Happens When Women Internalize These Messages?
Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:
Perform worse on cognitive tasks (Fredrickson et al., 1998).
Experience greater body shame and anxiety (Moradi & Huang, 2008).
Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).
And this has real-world consequences. Women who internalize self-objectification are more likely to experience:
Higher rates of depression and anxiety
Greater susceptibility to eating disorders
Lower confidence in their physical abilities
Reframing the Narrative: What’s the Alternative?
Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.
Strength training should be about what your body can do, not how it looks.
Health and fitness should prioritize function over pain.
Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.
Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.
I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.
If you’ve ever been confused by conflicting diet headlines, you’re not alone! Nutrition research aims to help us understand how different foods impact our health, but the process isn’t always straightforward. From small sample sizes to biases and misinterpreted data, the field is full of challenges that can lead to mixed messages. Today, we’re breaking down the complex world of nutrition research, unpacking what it really tells us, what it doesn’t, and how we can read between the lines to make sense of it all.
This is a complex topic, especially when it comes to understanding terms like absolute and relative risk, which can often be confusing without a visual, so be sure to scroll along as you listen!
Let’s dive in!
I recently sat down with Jacqui, a passionate advocate for empowering women to understand and support their bodies at every life stage. Our conversation was deeply insightful, particularly as Jacqui highlighted the importance of critically assessing nutrition research, an area she’s worked in for years. From her early love for nutrition labels to her background in bio-nutritional statistics and clinical trials, Jacqui’s journey has led her to focus on prenatal research and nutrition that fosters development.
Throughout our interview, Jacqui stressed the need for a more nuanced approach when it comes to nutrition science, pointing out how certain research methodologies and common misinterpretations can lead us astray.
1. The Pitfalls of Food Frequency Questionnaires (FFQs)
One of Jacqui’s key points was the reliability—or lack thereof—of Food Frequency Questionnaires (FFQs), a tool frequently used to assess dietary habits. FFQs often rely on participants’ memory, which can be imprecise and subjective.
Jacqui shared her firsthand experience collecting FFQ data and witnessing how confused participants often were when asked to recall what they ate. This variability in data collection can significantly impact the accuracy of nutritional studies, making it difficult to draw reliable conclusions about diet and health.
FFQs, though commonly used in research, often do not capture the full complexity of individual diets. This leads to inaccuracies in studies that can misguide dietary guidelines and public health advice. Jacqui emphasized that this is a critical issue because it directly affects how we understand nutrition and the effectiveness of dietary recommendations.
2. Understanding Relative Risk vs. Absolute Risk in Nutrition Headlines
Nutrition studies often grab attention with sensational headlines, particularly when they report relative risks. Jacqui explained how a “33% increase in risk” can sound alarming, but in many cases, it doesn’t reflect the real picture. The key issue here is the difference between relative risk and absolute risk.
Relative risk refers to the increased risk of a particular outcome in one group compared to another. While this sounds important, it can be misleading without context. For example, a small increase in relative risk might not translate to a significant increase in your actual chance of experiencing that outcome.
Absolute risk, on the other hand, tells us the actual probability of an event happening.
Jacqui stressed the importance of recognizing this distinction when reading nutrition headlines.
A 33% increase in relative risk might sound alarming, but when we examine the absolute risk, the actual impact could be much less significant. Understanding this distinction helps consumers interpret research with greater accuracy, preventing them from falling for misleading headlines.
3. The Problem with ‘Statistically Significant’ Results
The term “statistically significant” often sounds impressive, but Jacqui warned that it’s not always a reliable indicator of a meaningful finding. In nutritional research, a statistically significant result means that the data supports a specific conclusion beyond what could be expected by chance. However, Jacqui compared this to winning a small lottery: just because the result is statistically significant doesn’t necessarily mean it’s practically important.
In many cases, results that are statistically significant may not have a meaningful or clinically significant impact on real-world outcomes. For example, a study might show a statistically significant difference in health markers between two groups, but the actual difference might be so small that it doesn’t matter in terms of improving health.
When encountering results labeled as statistically significant, Jacqui advised readers to take a step back and ask: Is this result meaningful in the real world, or is it just a statistical fluke?
4. Why Nutritional Research Seems Contradictory
Another fascinating part of our conversation focused on the reasons why nutritional research can often feel contradictory. Jacqui pointed out that factors like small sample sizes, observational study designs, and various biases can skew the outcomes of studies. These variables contribute to conflicting opinions and conclusions in the field of nutrition.
Moreover, biases—whether financial or ideological—can shape the results of studies and the way findings are interpreted. For instance, when a study is funded by a food company, the results might be more favorable toward the products of that company, consciously or unconsciously.
Jacqui encouraged listeners to develop a critical eye when reading nutrition studies. Instead of accepting conclusions at face value, she suggested asking questions like: What’s the sample size? Who funded the study? What biases could influence the results?
5. How to Approach Nutrition Research as an Informed Consumer
So, how should we navigate the sea of nutrition research to make informed decisions about our food? Jacqui’s advice is simple yet powerful: approach nutrition research with a critical mindset.
Here’s how to do it:
Look beyond the headlines: Understand the difference between relative and absolute risk and question whether the findings are clinically significant.
Question study design: Be wary of studies with small sample sizes or those that rely on self-reported data, like FFQs. Also, consider the biases that may influence results.
Seek balanced perspectives: Look for research that examines multiple viewpoints and is not influenced by financial or ideological pressures.
Jacqui’s passion for empowering women through nutrition, particularly prenatal research, shines through in her work. By shedding light on the limitations and complexities of nutrition research, she offers us a much-needed roadmap to make informed decisions about our health. Whether you’re navigating the confusion of wellness trends or simply trying to understand what’s truly healthy, Jacqui’s insights can help us all approach nutrition with more clarity and skepticism.
Want more insights from Jacqui? Follow her on Instagram, where she shares practical advice and challenges the latest trends in wellness.
Taste0ftruth Tuesdays 