In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.
We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.
🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥
This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.
and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)
In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.
That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.
In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.
And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.
When Positive Thinking Becomes a Business Model
Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.
Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:
Failure isn’t about the structure of the business; it’s about your mindset.
Doubt is “negative energy” that will block your success.
Quitting is not just a business choice but a moral failing.
In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits
This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase
“Let go and let God. Let Him take over your life and run it. He knows how.”
While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.
Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.
That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.
Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.
More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.
I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”
Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.
My caption at the time: 🤮
🔥IGNITE YOUR VISION! 🔥 ⚡Attended an event that changed my life. Showed me the massive vision of this company. 🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions. 🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!
Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.
Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.
This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.
More flashback images from my cult days….
The Psychological Toll
When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.
The outcomes are rarely empowering:
Blame and guilt when inevitable losses occur.
Anxiety from the demand to maintain “high vibrations.”
Suppression of doubt, lest skepticism be mistaken for weakness.
Financial harm disguised as personal failure.
In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.
As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.
Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix
A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.
The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.
This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.
And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.
It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.
🧠 Isagenix Programs & Their Psychological Impact
Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩
🤮🐦🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦🔥 🤮
Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.
The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.
And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:
$150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.
The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.
No wonder the comments are turned off.
Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.
My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.
Cultural Ecosystems That Enable MLMs
MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.
Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.
In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.
Beyond Magical Thinking
The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.
Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.
That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.
Coming Up: A Deeper Dive
Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.
Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.
Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)
We’re back! After a transformative and eye-opening second season, I’m excited to announce that Season 3 of Taste of Truth Tuesdays will kick off on December 31st. (Audio says Jan 7th, which was the original start date, I bumped it up a week.) This season promises to be packed with even more riveting conversations and insightful discussions. We’re diving into the complexities of spirituality, healing, activism, mental health, body image, and the power dynamics that shape our lives.
Here’s a sneak peek at the incredible guests you’ll hear from in the upcoming season:
Connie A. Baker: Spiritual and Religious Abuse
Connie A. Baker brings her expertise and personal experience to discuss the destructive impacts of spiritually abusive messages. These messages often erode our self-trust, leaving us vulnerable to further harm. In our conversation, we’ll explore the process of recovering from spiritual abuse and why it’s essential not to rush this journey. Connie will help us understand how survivors—especially those of us with a default setting of ‘push through’—can slow down and approach the healing process with patience. This wisdom is invaluable for true recovery, and I can’t wait for you to hear Connie’s insights.
Yasmine Mohammed: Escaping Radical Islam and Advocating for Women’s Rights
Yasmine Mohammed, a human rights activist and author of Unveiled: How Western Liberals Empower Radical Islam, joins me to share her powerful story. After escaping a forced, abusive marriage to an Al-Qaeda operative, Yasmine became an advocate for women’s rights. Through her non-profit organization, Free Hearts, Free Minds, she works tirelessly to support individuals seeking freedom from oppressive environments. Her memoir and activism offer a deeply personal and courageous perspective on overcoming adversity and empowering women. Her journey is one of survival, strength, and defiance.
Leah Denton: Therapy Harm and Power Dynamics in Mental Health
Leah Denton, the brilliant host of Psycho/Therapy podcast, will bring her deep insights into the harm that can occur within the therapeutic space and pastoral counseling. Leah, a survivor of therapy harm herself, shines a light on the ethical and systemic flaws within the mental health industry. She amplifies the voices of those who’ve been silenced and challenges us to rethink the power dynamics that can influence our healing. Leah’s work is a powerful call to action for better, more ethical care in therapy and beyond.
The Wellbeing Doctors: Body Image and Social Media’s Impact on Mental Health
Dr. Hannah Jarman and Ms. Claudia Liu, the dynamic team behind The Wellbeing Doctors, will discuss the intersection of body image, disordered eating, and the profound impact that social media has on our mental health. In their research, they’ve uncovered how active engagement with peers on social media can immediately reduce body image satisfaction, particularly for women. Together, we’ll explore how we need to redefine both beauty and health in ways that promote our true well-being, beyond appearances.
Wellness with Jaqui: The Real Story Behind Nutrition Research
Jaqui is back to break down the often-confusing world of nutrition research. If you’ve ever been baffled by conflicting diet headlines, this episode is for you. Jaqui will help us understand why nutrition research can be so complex, and how ‘statistical significance’ might not always mean what we think it does. This episode will bring clarity to the world of nutrition science and challenge the headlines we often see.
Franklin O’Kanu: Bridging Science, Spirituality, and Practical Wisdom
Franklin O’Kanu, also known as The Alchemik Pharmacist, is the founder of Unorthodoxy, a Substack that explores the spiritual dimensions of modern life through a holistic lens. With a Doctorate in Pharmacy and a background that bridges Pentecostal Christianity, Eastern philosophies, quantum physics, and Jungian psychology, Franklin offers a truly unique perspective. We’ll dive into his journey—from challenging conventional views during the pandemic to crafting a plan rooted in spiritual and natural principles. Franklin’s exploration of science, spirituality, and practical wisdom is sure to offer deep insights and foster a deeper understanding of the world around us.
This season is going to be a wild ride, full of wisdom, courage, and deep dives into essential topics that will challenge and inspire you. Don’t miss out on the launch of Taste of Truth Tuesdays Season 3 on December 31st! Make sure you’re subscribed, so you never miss an episode.
Welcome to Taste of Truth Tuesdays, where we unravel the strange, the mysterious, and today—the terrifying. This post delves into one of history’s darkest chapters: the witch hunts. We’ll explore how fear, superstition, and control shaped centuries of persecution and how these patterns are still evident in the modern world. Witch hunts aren’t just a thing of the past—they’ve evolved.
The European Witch Hunts – Early Modern Europe
Let’s start in early modern Europe. Scholar Peter Maxwell-Stuart illuminates the rise of demonology, where the fear of magic and the devil became a weapon of control for those in power. Beginning in the 1500s, political and religious leaders manipulated entire populations by tapping into their deep-rooted fears of ‘evil forces.’ The Church, in particular, weaponized these beliefs, positioning itself as the protector against witches—women (and sometimes men) believed to consort with devils or conjure dark forces. As the idea took hold that witches could be behind every famine, illness, or death, this created a perfect storm of paranoia.
Stuart argues that demonology texts—many sanctioned by the Church—fueled mass hysteria, feeding the narrative that witches were not just local troublemakers but cosmic agents of Satan, hell-bent on destroying Christendom. Ordinary people lived in constant fear of betrayal by their neighbors, leading to accusations that could swiftly escalate into brutal trials, with the accused often tortured into confessing their ‘diabolical’ crimes.
To understand how demonology in Europe gained such traction, we need to go back to Augustine of Hippo. We have mentioned him before in previous episodes, whose writings in the 4th and 5th centuries laid the foundation for Christian perceptions of the devil and demons. Augustine’s ideas, especially in City of God, emphasized the constant spiritual warfare between good and evil, casting demons as agents of Satan working tirelessly to undermine God’s plan. He argued that humans were caught in this cosmic battle, susceptible to the devil’s temptations and tricks.
‘Augustine before a group of demons’, from ‘De civitate Dei’ by Augustine, trans. by Raoul de Presles, late 15th Century
Augustine’s Doctrine of Demons
According to Augustine, demons were fallen angels who had rebelled and now sought to deceive and destroy humanity. While Augustine didn’t explicitly discuss witches, his interpretation of demons helped fuel the belief that humans could be manipulated by evil spirits—whether through pacts, possession, or magical practices. This idea later influenced medieval and early modern European demonology.
Augustine’s views on original sin—that humanity is inherently flawed and in need of salvation—also intensified fears that people, especially women (who were seen as ‘weaker’ spiritually), were more vulnerable to the devil’s influence.
SIDE NOTE: We have discussed the theological concept of original sin in previous episodes: Franciscan wisdom navigating spiritual growth and challenges with Carrie Moore, we specifically spun the doctrine of original sin on its head and then also Unpacking Religious Trauma: Navigating the Dynamics of Faith Deconstruction with Doctor Mark Karris.
In the centuries that followed, these ideas were weaponized to justify witch hunts. Augustine’s legacy is evident in how later theologians and demonologists, such as Heinrich Kramer (author of the infamous Malleus Maleficarum), built upon his ideas of demonic interference to condemn witchcraft as a real, existential threat to Christian society.
Maxwell-Stuart reveals that the creation of demonology wasn’t just religious but deeply political. Kings and clergy alike realized they could consolidate power by stoking the flames of fear, casting witches and sorcerers as a common enemy. The trials served a dual purpose: they reinforced the Church’s supremacy over the spiritual realm and gave ruling elites a tool for maintaining social order. Accusing someone of witchcraft was an effective way to silence dissent or settle personal scores.
Fear as a Tool of Control
Fear wasn’t just manufactured by rulers—it was deeply ingrained in the societal, religious, and legal systems of the time. Scholar Sophie Page reveals how beliefs in magic and the supernatural were not fringe ideas but core components of medieval and early modern life. Magic wasn’t merely a mysterious force; it was a pervasive explanation for any calamity. Failed harvests, plagues, or unexplained illnesses were often attributed to witches or the devil, creating a society constantly on edge, where supernatural forces were believed to lurk behind every misfortune.
By embedding these beliefs into legal codes, authorities could target suspected witches or sorcerers under the guise of protecting the community. Page’s work illustrates how rituals once seen as protective or healing gradually became demonized. Harmless folk practices and herbal remedies, used for centuries, began to be recast as witchcraft, especially when things went wrong. People, particularly those in rural areas, were vulnerable to this thinking because religion and superstition were inseparable from daily life.
Partisan scholars have long debated whether Catholics or Protestants were the “real” witch hunters, but they’ve made little headway. One important change in Christian morality, as discussed by John Bossie, occurred between the 14th and 16th centuries. The moral focus shifted from the Seven Deadly Sins—pride, greed, lust, envy, gluttony, anger, and sloth—to the Ten Commandments. This change, influenced by reform movements that shaped the Protestant Reformation, prioritized sins against God over those against the community. Idolatry and the worship of false gods became viewed as the gravest offenses.
This redefinition of witchcraft followed suit. Instead of being seen as harmful actions toward neighbors, witchcraft was now linked directly to devil worship and regarded as serious heresy. Scholars and church leaders began merging various forms of folk magic and healing into this new narrative, suggesting that practitioners were either knowingly or unknowingly making deals with the devil. Confessions of pacts or attendance at “witch gatherings” were shaped to highlight community failings, like envy and resentment. Consequently, educated society began to see witchcraft as a real threat rather than mere superstition. While traditional beliefs about magic still existed, they were overshadowed by fears of violent backlash from reformers.
The Power of Dualistic Thinking
This dualistic thinking, influenced by St. Augustine, gave rise to a semi-Manichean worldview, where the struggle between good and evil became more pronounced. Manichaeism, an ancient belief system, viewed the world as a battleground between equal forces of good and evil. Although orthodox Christianity rejected this dualism, the focus on the devil’s role in everyday life blurred those lines for many people. By emphasizing the devil’s pervasive influence, religious leaders inadvertently created a belief system in which evil seemed as powerful as good.
In this semi-Manichean view, the devil was not just a tempter of individuals but a corrupting force within communities and even within political and religious practices deemed heretical. Fears of devil-worshipping conspiracies became intertwined with anxieties about witchcraft and moral decay. Reformers, particularly in Protestant movements, fueled these fears by branding idolatry, Catholic rituals, and even folk healing as dangerous openings for the devil’s influence. This perspective transformed witchcraft from a local issue into a broader threat against God and society.
The result was a potent mix of dualistic thinking and an intense focus on spiritual warfare. This not only intensified the persecution of supposed witches but also reinforced the obsession with eliminating anything considered “satanic.” The ideological shift redefined witchcraft as a communal danger, turning innocent healing practices into accusations of demonic pacts.
Every village had its own ‘cunning folk’—individuals skilled in healing and folk magic—yet these very people could easily become scapegoats when something went wrong. The legal structures played a vital role in perpetuating this cycle of fear. Church courts, bolstered by theologians and demonologists, were empowered to try individuals accused of witchcraft, and the accusations quickly spiraled into mass hysteria. Trials often relied on tortured confessions, reinforcing the belief that witches and the devil were real and tangible threats to society. This institutionalized paranoia was a perfect storm of religion, fear, and control.
The Rise of Organized Witch Hunts
Beginning in the late 15th century, witch trials escalated into full-blown hunts, particularly after the publication of the Malleus Maleficarum in 1487. This infamous witch-hunting manual, written by Heinrich Kramer and endorsed by the Pope, offered legal and theological justifications for hunting down witches. It encouraged harsh interrogations and set guidelines for identifying witches based on superficial evidence like birthmarks, behaviors, and confessions extracted under torture. The legal system, which had already started to turn against folk healers, now had a codified method for persecuting them.
In regions like Germany, Scotland, and Switzerland, these legal trials turned into widespread witch hunts. Hundreds, even thousands, of individuals—predominantly women—were accused and executed. What’s particularly fascinating is that these witch hunts often peaked during periods of societal or economic instability when fear and uncertainty made people more susceptible to attributing their misfortunes to external, supernatural forces.
By institutionalizing the persecution of witches, rulers and religious leaders could manage social unrest and solidify their authority. The trials often reinforced the power structures by demonstrating that anyone perceived as a threat to societal order—whether through suspected witchcraft or merely social nonconformity—could be eradicated.
Witch Hunts and Gender
The scapegoating of women played a crucial role in these witch hunts. Owen Davies’ work reveals how the demonization of witches intersected with misogyny, turning the hunts into a gendered form of control. Midwives, healers, or outspoken women were more likely to be targeted, reinforcing patriarchal authority. The very skills that had once been valued, such as healing and midwifery, were redefined as dangerous and linked to dark powers.
As witch hunts spread, the legal frameworks across Europe became more refined and institutionalized, creating a climate where fear of witches and demonic possession became the norm. The trials’ obsession with confessions—often coerced under brutal conditions—further fueled public paranoia, as the more people confessed to witchcraft, the more tangible the ‘threat’ seemed.
The Modern Echoes of Witch Hunts
Fast forward to today, and we find that the legacy of witch hunts lingers. The tactics of fear-mongering, scapegoating, and social control can still be observed in modern contexts. Contemporary movements often mirror historical witch hunts, targeting marginalized groups through accusations and public shaming. Just as witch hunts flourished in times of societal uncertainty, modern societies can succumb to similar dynamics.
In the age of social media, legal accusations spread like wildfire, and the court of public opinion often acts faster than the courts themselves. Political enemies are dragged through the mud with allegations that may or may not have a basis in fact.
The case of Michael Jackson serves as a poignant example of how media narratives can distort reality. The beloved pop icon faced multiple allegations of child molestation, with the most notable case occurring in 2005 during a highly publicized trial. Accusers claimed that Jackson had abused them, yet the defense presented compelling counterarguments, including challenges to the credibility of the witnesses and highlighting inconsistencies in their testimonies. After a lengthy trial, Jackson was acquitted of all charges, but the media frenzy surrounding the case fueled public debate and sensationalism, earning him the derogatory nickname “Wacko Jacko.” This smear campaign perpetuated false narratives about his character and actions. Behind the scenes, Jackson was embroiled in a lawsuit against Sony Music, a battle he was reportedly winning at the time of these allegations. Furthermore, his controversial doctor, Conrad Murray, who administered drugs to Jackson, faced serious legal consequences for his role in the singer’s death, including manslaughter charges. The intersection of these legal battles and the media frenzy created a complex narrative that ultimately tarnished Jackson’s legacy, and that’s what truly breaks my heart.
By the time these individuals have the chance to clear their names, their reputations—and often their careers—are already in ruins. Davies’ research shows us that while modern witch hunts don’t involve burning at the stake, they do involve trial by media and mob justice.
And we can’t talk about modern-day witch hunts without bringing the CIA into the conversation. Since its inception, the CIA has been at the heart of international political manipulations—using covert methods to shape public perception, interfere in foreign governments, and even influence elections here in the United States. In the 1960s, the agency coined the term ‘conspiracy theorist’ to discredit anyone who questioned the official narratives surrounding events like the assassination of JFK. Those who didn’t toe the line were labeled as ‘paranoid’ or ‘dangerous.’ It was the modern version of labeling someone a witch—turning them into a social outcast, not to be trusted.
Fast forward to today: we see similar tactics used against whistleblowers, journalists, and activists who challenge the powerful. Think about Edward Snowden, Julian Assange, and even political figures targeted by intelligence communities. The second they start exposing uncomfortable truths, they are vilified. Whether through leaks, smear campaigns, or selective legal action, these modern-day ‘witches’ face an onslaught of accusations, designed to discredit them before they can fully tell their story.
In many cases, the evidence behind these accusations is shaky at best. The CIA’s involvement in manipulating public perception goes all the way back to Operation Mockingbird, a secret program to influence media narratives, which showed that controlling information was one of the most powerful tools they had. During the Cold War, the United States engaged in a concerted effort to influence and control media narratives to align with its interests, which involved recruiting journalists and establishing relationships with major media outlets.
Edward Bernays, often referred to as the father of public relations, played a pivotal role in these discussions on media manipulation. Working with several major companies, including Procter & Gamble, General Electric, and the American Tobacco Company, Bernays was instrumental in promoting the cigarette brand Lucky Strike, famously linking it to the women’s liberation movement. His connections extend to notable figures like Sigmund Freud, who was Bernays’ uncle, Freud’s psychoanalytic theories significantly shaped Bernays’ PR strategies. Throughout his career, Bernays leveraged media to influence public perception and political leaders, raising profound questions about the power dynamics of media and its capacity to shape societal narratives. (If you’re intrigued by the intricate interplay of media and propaganda, this is a rabbit hole worth exploring!)
Today, that same fear-mongering tactic is played out on a much larger scale. Accusations, whether of conspiracy, treason, or subversion, become tools to silence anyone questioning the status quo. Just as witches in the past were seen as ‘different’ and thus dangerous, today’s targets are often people who challenge the system.
And while throughout the 1300-1600s, there was no due process for the accused witches, today, we see something similar in the digital realm. There’s no real accountability or fairness in the court of public opinion. All it takes is a viral accusation—a tweet, a blog post, or a video—and the person’s career, family, and mental health can be obliteratedovernight. No evidence required, no trial, no defense.
So, what can we learn from this history? From the witch hunts of early modern Europe to today’s viral accusations and political fearmongering, there’s one key lesson: fear remains one of the most dangerous tools of control. When we allow fear to dictate our actions—whether it’s fear of witches, outsiders, or anyone who doesn’t fit into the mold—we lose sight of reason and humanity.
In closing, I’d like to examine the phenomenon of witch hunts through the lens of amygdala hijacking, a topic we discussed in a previous episode. This term refers to the brain’s immediate response to perceived threats, where the amygdala—the emotional center of the brain—takes control, often resulting in irrational and impulsive actions.
During the witch hunts, communities gripped by fear of the unknown succumbed to a mob mentality whenever someone fell ill or misfortune struck. The amygdala triggered a fight-or-flight response, compelling individuals to find scapegoats, with cunning folk and those deviating from societal norms becoming prime targets. As accusations spiraled, fear dominated decision-making instead of rational thought. Today, we observe similar patterns in how social media can incite panic, leading to modern witch hunts. When fear takes over, reason often fades, resulting in unjust vilification—echoing the dark lessons of history.
As we navigate our modern world, let’s remain vigilant against the echoes of this history, seeking truth and questioning the narratives that shape our beliefs. Fear may be powerful, but curiosity and critical thinking are our greatest allies in maintaining our autonomy and humanity.
Resources:
Briggs, Robin. Witches and Neighbors: The Social and Cultural Context of European Witchcraft. Oxford University Press, 1996.
This book provides a comprehensive exploration of the social dynamics surrounding witch hunts in early modern Europe, highlighting the interplay of fear, community, and cultural beliefs.
Maxwell-Stuart, Peter G.Witchcraft in Europe, 1100-1700: A Sourcebook. Palgrave Macmillan, 2010.
This sourcebook compiles essential documents related to the history of witchcraft in Europe, providing insights into how fear and persecution were constructed and justified.
Page, Sophie.Magic in the Middle Ages. Cambridge University Press, 2005.
This book offers an analysis of the cultural and religious practices surrounding magic during the medieval period, emphasizing how these beliefs shaped societal attitudes toward witchcraft.
Bossy, John.Christianity in the West, 1400-1700. Oxford University Press, 1985.
Bossy examines the transformation of Christian morality during the Reformation, providing context for the changing perceptions of witchcraft and heresy.
Davies, Owen.Popular Magic: Cunning Folk in English History. Continuum, 2007.
This work explores the role of cunning folk—those who practiced folk magic—and how their practices were perceived within the broader context of witchcraft accusations.
Baroja, J. C.Witches and Witchcraft. University of California Press, 1990.
Baroja’s work examines the historical and cultural significance of witchcraft, providing insights into the social conditions that fueled witch hunts and the cultural implications of these beliefs.
Are you ready to unravel the layers of reality, challenge the narratives we’ve been fed, and embrace the journey toward deeper understanding? Welcome to this week’s episode of Taste of Truth Tuesdays, where curiosity is your compass and skepticism your guide. Our wonderful guest, Carie Moore, dives into the profound wisdom of St. Francis of Assisi, exploring how his teachings not only resonate with modern challenges but also empower us to live with intention, compassion, and an unyielding quest for truth.
Buckle up, because we’re about to explore a spiritual path that’s as relevant today as it was centuries ago.
In a world filled with complexity and challenges, finding a spiritual path that resonates with both ancient wisdom and modern realities can be a profound journey. The teachings of St. Francis of Assisi offer a unique perspective that blends a deep reverence for nature with a compassionate approach to faith, making Franciscan principles a valuable guide for our spiritual growth today. Let’s explore how these timeless ideas can address some of the pressing issues we face and enrich our spiritual lives.
Scripture as a Living Guide
Franciscan theology views scripture not merely as a static set of rules but as a dynamic, living guide that evolves with our understanding and experiences. This perspective encourages a more flexible and personal approach to faith, where scripture becomes a tool for reflection and growth rather than a rigid doctrine. By seeing scripture as alive, Franciscan wisdom invites us to continually engage with it, allowing its teachings to shape our journey in a way that is relevant to our current challenges and questions.
Nature as a Reflection of God’s Beauty
St. Francis is renowned for his deep connection to nature, seeing all of creation as a reflection of God’s beauty. This reverence for the natural world resonates strongly in today’s context, where environmental concerns and the pursuit of sustainable living are increasingly important. Gardening, growing our own food, and nurturing our health can be seen as spiritual practices in the Franciscan tradition, ways of honoring the divine in the everyday world around us. By cultivating a mindful relationship with nature, we align ourselves with the Franciscan view of creation as a sacred gift.
Embracing Original Goodness
In mainstream Western Christianity, the doctrine of Original Sin is a cornerstone of theological understanding. This belief, rooted in the Genesis account of Adam and Eve’s disobedience in the Garden of Eden, posits that humanity inherited a fallen, sinful nature as a result of this first transgression. According to this view, Original Sin not only taints every human being but also separates them from God. This inherent flaw necessitates redemption and salvation through Jesus Christ, emphasizing a view of human nature that is fundamentally flawed and in need of divine intervention for reconciliation with God.
This perspective on Original Sin often frames human beings as inherently imperfect and prone to moral failings, which can create a backdrop of guilt and shame. It underscores the need for a savior and reinforces a narrative of human inadequacy that is to be addressed through faith, repentance, and adherence to divine commands.
In contrast, Franciscan theology offers a refreshing and radically different perspective. St. Francis of Assisi and his followers emphasize the concept of Original Goodness rather than Original Sin. This approach reinterprets the story of humanity’s beginnings not as a tale of inherent sinfulness but as one that highlights the fundamental goodness with which humanity was created. According to Franciscan thought, while humanity has the capacity for error, it is fundamentally good and created in the image of God. This view shifts the focus from a narrative of inherent guilt and sinfulness to one of intrinsic worth and potential.
By embracing the idea of Original Goodness, Franciscan theology challenges us to view ourselves and others through a lens of inherent dignity and potential rather than judgment and condemnation. This perspective fosters a more compassionate and hopeful outlook on human nature. It encourages us to see beyond our flaws and recognize the divine spark within ourselves and others, promoting a mindset of acceptance and love rather than guilt and shame.
In a world often dominated by negativity, judgment, and the harshness of modern life, adopting the Franciscan view of Original Goodness can be profoundly liberating. It allows for deeper self-acceptance and a more loving approach to our interactions with others. By acknowledging the fundamental goodness in every person, we can cultivate a more nurturing and supportive environment, both within ourselves and in our relationships.
Thus, while mainstream Christianity’s focus on Original Sin highlights human imperfection and the need for redemption, Franciscan theology invites us to celebrate the inherent goodness in each person, leading to a more compassionate and hopeful approach to life and faith.
The Incarnation as a Divine Choice
The Incarnation: A Tale of Two Theologies
The Incarnation—the belief that God became human in the person of Jesus Christ—is a central doctrine in Christianity, but its interpretation can vary significantly between mainstream Western Christianity and Franciscan theology. Understanding these differences can offer profound insights into how we relate to God and perceive our own sense of purpose.
Mainstream Western Christianity: The Response to Sin
In mainstream Western Christianity, particularly within traditions influenced by Augustine and later theological developments, the Incarnation is often framed primarily as a response to the problem of sin. According to this view, God became human because humanity’s original sin created a chasm between God and creation. The divine act of becoming incarnate is seen as a necessary step to address and rectify this separation.
Here, the focus tends to be on Jesus’s role as the savior who redeems humanity from the consequences of sin and reconciles them with God. The Incarnation is thus viewed through the lens of necessity and redemption—a divine remedy to the human flaw of Original Sin. This perspective underscores the idea that the primary purpose of Christ’s coming was to offer salvation and atonement, highlighting human sinfulness and the need for divine intervention.
Franciscan Theology: A Choice of Love and Closeness
In contrast, Franciscan theology offers a more nuanced and profoundly relational interpretation of the Incarnation. According to Franciscan thought, the Incarnation was not merely a response to sin but a free and loving choice by God. This perspective emphasizes that God’s decision to become human was motivated by a deep desire to be intimately close to humanity, rather than solely to address the problem of sin.
St. Francis of Assisi and his followers believed that God’s incarnation represented an expression of divine love and a way to embrace the human experience fully. In this view, the Incarnation is seen as a gift of presence, revealing God’s profound love and willingness to share in human suffering, joy, and daily life. It is an act of divine solidarity that highlights the inherent worth and dignity of human life.
Implications for Our Relationship with God and Sense of Purpose
Understanding the Incarnation through the Franciscan lens can have significant implications for our personal relationship with God and our sense of purpose:
A Loving Relationship: Viewing the Incarnation as an expression of God’s love rather than a mere solution to sin fosters a relationship with God that is centered on intimacy and mutual connection. It emphasizes that God’s presence in our lives is rooted in love and closeness, rather than just as a response to our shortcomings. This understanding can make our relationship with God feel more personal and nurturing, focusing on divine companionship rather than just divine intervention.
Embracing Human Experience: Recognizing that God chose to become human and share in our experiences encourages us to embrace our own lives with a sense of purpose and dignity. It suggests that our daily experiences, struggles, and joys are deeply valued by God. This perspective can inspire us to live more fully and authentically, knowing that our human lives are part of a divine narrative of love and connection.
Redefining Redemption: While redemption remains a crucial aspect of Christian faith, understanding it through the lens of God’s loving choice rather than solely as a response to sin can shift the focus from guilt and atonement to a broader view of spiritual growth and transformation. It invites us to see redemption as an ongoing process of deepening our relationship with God and living out the love and presence that the Incarnation signifies.
Purposeful Living: Finally, this understanding of the Incarnation encourages us to find purpose in embodying the love and closeness that God demonstrated through becoming human. It inspires us to act with compassion, to engage with others in meaningful ways, and to approach life with a sense of divine purpose and connection.
By reflecting on the Franciscan view of the Incarnation, we gain a richer appreciation of God’s relationship with humanity and how that relationship can shape our own lives. It reminds us that our faith is not just about addressing sin but about embracing a profound and loving connection with the divine.
Walking in Christ’s Footsteps
Walking in the Footsteps of Christ: Franciscan Spirituality vs. Mainstream Christianity
In the heart of Franciscan spirituality lies a profound call to embody the teachings and life of Jesus Christ. St. Francis of Assisi’s invitation to “walk in the footsteps of Christ” is not just about personal piety or theological correctness; it’s about a holistic approach to living out one’s faith in every aspect of life. This call for transformative living extends beyond personal spiritual growth to include how we engage with and impact the world around us.
Franciscan Spirituality: Embodying Love and Compassion
For St. Francis and his followers, walking in Christ’s footsteps means living a life marked by radical love, compassion, and humility. This journey is deeply intertwined with how one interacts with others and the world:
Acts of Service: Central to Franciscan spirituality is the practice of serving others selflessly. This involves reaching out to those in need, whether through direct acts of charity, social justice efforts, or simply offering a listening ear and a helping hand. By prioritizing service, Franciscans aim to mirror the compassion of Christ, who served and cared for the marginalized and downtrodden.
Care for the Environment: St. Francis is famously known for his deep connection to nature, seeing all of creation as a reflection of God’s beauty. Walking in Christ’s footsteps, from a Franciscan perspective, involves stewardship of the environment. This includes advocating for sustainable practices, respecting the natural world, and recognizing the interconnectedness of all life. The care for creation reflects a commitment to honoring the divine gift of the world.
Being Present with Others: Franciscan spirituality emphasizes being fully present with others, practicing active listening, and fostering genuine relationships. This presence is an expression of love and respect, reflecting the way Christ engaged with people during his ministry. By valuing and investing in personal relationships, Franciscans strive to embody the love and empathy exemplified by Christ.
Mainstream Christianity: Focus on Belief and Salvation
In contrast, mainstream Western Christianity often places significant emphasis on doctrinal correctness and salvation. This focus manifests in various ways:
Protecting from Hell: A central concern in mainstream Christianity is ensuring that individuals are saved from eternal damnation. This focus often leads to a preoccupation with adherence to specific beliefs, confessions, and rituals designed to secure one’s place in heaven. The emphasis is on right belief and confession as the primary means of salvation.
Belief and Confession: Theological correctness and confession of faith can become central to the Christian experience, sometimes overshadowing the practical aspects of living out one’s faith. There is a strong emphasis on believing the right things and making the correct confessions, which can lead to a focus on doctrinal purity rather than living out the teachings of Christ in daily life.
Carie Moore’s Insight: The Living Faith vs. Theoretical Faith
Carie Moore’s observation highlights a critical distinction between these approaches. While mainstream Christianity often focuses on ensuring that people hold the correct beliefs and are protected from hell, Franciscan spirituality challenges believers to focus on living like Christ. This living faith involves:
Authentic Application: Instead of merely adhering to doctrinal statements, Franciscan spirituality calls for the practical application of Christ’s teachings. This means living a life of love, humility, and service, embodying Christ’s example in tangible ways.
Transformational Living: Franciscan spirituality emphasizes that the true measure of faith is not just in correct beliefs but in how those beliefs translate into actions. It’s about personal transformation that leads to meaningful engagement with the world and others.
Holistic Faith: The Franciscan approach integrates spiritual beliefs with everyday actions, suggesting that a genuine walk with Christ involves living out one’s faith in all aspects of life—through service, environmental care, and compassionate presence.
Conclusion
In summary, while mainstream Christianity often emphasizes correct belief and salvation as its primary focus, Franciscan spirituality invites a broader and more integrated approach to faith. Walking in the footsteps of Christ, according to Franciscan teachings, is about embodying love, compassion, and humility in every action and interaction. Carie Moore’s insight points to a profound shift from a focus on theoretical correctness to a lived experience of faith, encouraging a holistic and impactful approach to embodying the teachings of Christ in our daily lives.
How does this call shape your spiritual journey and your interactions with the world?
The wisdom of St. Francis offers a rich and nuanced approach to spirituality that is deeply relevant to the challenges we face today. By embracing Franciscan principles, we can find new ways to grow spiritually, nurture our connection to nature, and engage with our faith in a dynamic and meaningful way. As you reflect on these questions, consider how Franciscan wisdom might illuminate your own spiritual path and inspire you to live with greater purpose and compassion.
To dive deeper into Franciscan spirituality, a variety of resources can provide valuable insights into the teachings and practices associated with St. Francis of Assisi and his followers. Here are some highly regarded books, articles, and online resources to help you explore Franciscan spirituality:
Books
“The Little Flowers of St. Francis” by St. Francis of Assisi
This classic work offers a collection of stories about the life and teachings of St. Francis, providing a glimpse into his spiritual practices and his approach to living a Christ-like life.
“Francis of Assisi: A Revolutionary Life” by Adrian House
A comprehensive biography that explores the life of St. Francis, his spiritual journey, and the impact of his teachings.
“St. Francis and the Foolishness of God” by Richard Rohr
Richard Rohr, a contemporary Franciscan friar, provides a modern interpretation of St. Francis’s spirituality and its relevance to today’s world.
“The Franciscan Journey: A Guide to Franciscan Spirituality” by Thomas of Celano
This book offers insights into Franciscan spiritual practices and the historical context of St. Francis’s life.
“Daily Devotions with St. Francis of Assisi” by Susan Helen Wallace
A practical guide for integrating Franciscan spirituality into daily life through devotions and reflections.
Articles and Journals
“Franciscan Spirituality and Its Influence” by William Short
An article exploring the historical development and impact of Franciscan spirituality within the Christian tradition.
“The Spirituality of St. Francis of Assisi” by Richard Rohr
An article by Richard Rohr that delves into the key elements of Franciscan spirituality and how they can be applied to contemporary life.
“Franciscan Spirituality: A Historical and Theological Overview” in the Journal of Franciscan Studies
Academic articles providing scholarly analysis of Franciscan spirituality and its theological implications.
A website dedicated to sharing information about Franciscan spirituality, including articles, podcasts, and resources related to St. Francis and his teachings.
The official website of the Franciscan Order provides resources on Franciscan spirituality, history, and contemporary practices.
Richard Rohr’s Center for Action and Contemplation (cac.org)
Richard Rohr’s organization offers various resources, including articles, podcasts, and online courses on Franciscan spirituality and contemplative practices.
Many parish websites include resources on Franciscan spirituality, including spiritual reflections, teachings, and community activities.
Franciscan Spirituality on YouTube
Search for video resources and talks on Franciscan spirituality. Channels such as Franciscan Friars of the Renewal often provide videos on St. Francis and Franciscan practices.
These resources will help you gain a comprehensive understanding of Franciscan spirituality, its historical context, and its application to modern life.
Welcome back Wellness Warriors, and truth seekers!
As we have been discussing all of Season 2, Fundamentalist thinking doesn’t just reside in religious circles—it also permeates wellness and healing spaces. Just as high-control religions exploit human vulnerability, so does diet culture.
I’ve had my share of blindly following extreme health regimens recommended by practitioners, ignoring my own discomfort along the way. It became clear that fundamentalism can crop up in various aspects of life, and part of healing is about recognizing and addressing these tendencies within us.
We have discussed how high control religion and diet culture both capitalize on the brain’s tendency to interpret things in a binary black-and-white manner by presenting clear-cut rules, guidelines, and belief systems that simplify complex issues into easy-to-follow directives.
In this post, we’ll exploring deeper into how the brain’s craving for control and the dopamine boost it triggers can explain why people may transition into high-control environments or swing from one extreme to another. Such as moving from a loose, permissive belief system to a strict, rule-bound one, or from an unrestricted eating pattern to a rigid diet.
The Illusion of Control and Dopamine
The concept of the “illusion of control” ties deeply into our brain’s reward system, particularly through dopamine, a neurotransmitter crucial for motivation and learning. When individuals believe they have control over situations, even when that control is illusory, their brains can release dopamine. This release can provide a rewarding feeling, reinforcing the behavior or belief that leads to this sense of control.
The brain’s craving for control plays a crucial role in how individuals respond to structured systems, be it in religion, diet culture, or Multi-Level Marketing (MLM) schemes. When we encounter a belief system or set of teachings that offers clear, structured guidance, it triggers a sense of control, even if that control is illusory. This perceived control is neurologically rewarding because it leads to the release of dopamine, a neurotransmitter associated with motivation and the reinforcement of behaviors of control over one’s body and health, triggering dopamine release and creating a feedback loop that encourages continued adherence. Similarly, religious fundamentalism often offers clear-cut guidelines on how to live, providing the same sense of security and control, thus reinforcing the behavior.
This perspective not only sheds light on why people might gravitate towards fundamentalism or diet culture but also opens up a discussion on the broader implications of how our brains can be influenced by the promise of control, even when that control is more perceived than real.
What Causes the Illusion of Control
The illusion of control is driven by several factors and provides psychological benefits.
In health and wellness, people often adhere to strict diets or exercise routines, believing they control their weight or fitness, even though genetics and other factors also play a role. This illusion of control can be comforting and encourage adherence.
Similarly, in religion, individuals may follow rigid rules or rituals, thinking they control their spiritual outcomes or moral status, which provides a sense of security and boosts self-esteem.
When did the concept of the illusion of control originate?
The concept, first described by psychologist Ellen Langer in 1975, was initially seen as a way to maintain self-esteem by attributing success to oneself and distancing from failure. Recent research suggests it results from misjudged causality, where people’s sense of control is distorted by their actions rather than actual influence.
Fundamentalism and Structured Belief Systems
Fundamentalism, with its rigid doctrines and absolute truths, can offer a powerful sense of control, especially for those who have previously encountered ambiguity or lack of structure. These rules provide a clear framework for living, reducing the anxiety that comes with uncertainty, and delivering a dopamine-driven sense of reward that reinforces their commitment to the system. This appeal to control can be understood through several key aspects:
1. Structure and Certainty
Fundamentalism provides a clear and structured framework for understanding the world and one’s place within it. This structured approach often includes strict rules, definitive answers, and a well-defined moral code. For individuals who have experienced the fluidity and unpredictability of hyper-charismatic or New Age movements, the stability offered by fundamentalist systems can be particularly attractive.
In fundamentalist belief systems, every aspect of life is often governed by established doctrines. This comprehensive structure can reduce the anxiety associated with uncertainty and ambiguity, offering a predictable environment where individuals feel they know the correct course of action. This sense of predictability can be a significant source of comfort, as it replaces the confusion and complexity of previous experiences with clear-cut answers.
2. The Illusion of Control and Dopamine
The dopamine-driven reward system plays a crucial role in why fundamentalism is appealing. When individuals adhere to the strict rules and guidelines of fundamentalism, their brain releases dopamine, providing a sense of satisfaction and reinforcement. This dopamine release occurs because the rigid structure of fundamentalism offers a perceived sense of control over one’s life and environment.
This sense of control, even if illusory, can be neurologically rewarding. The anticipation and experience of control lead to the release of dopamine, which reinforces the behavior and belief that adherence to fundamentalist teachings is beneficial. Over time, this feedback loop strengthens individuals’ commitment to the belief system, as the dopamine-driven rewards make the structured environment feel more gratifying and secure.
3. Regaining a Sense of Agency
For those coming from less structured or more ambiguous belief systems, fundamentalism can represent a way to regain a sense of agency and direction. After experiencing a lack of clarity or guidance, individuals may find the definitive answers and rules provided by fundamentalism to be reassuring. The shift towards a more structured belief system can be seen as an effort to reassert control over one’s life and decisions.
Fundamentalism’s clear boundaries and absolute truths provide a stark contrast to the uncertainty that may have characterized previous experiences. This transition can be particularly appealing for individuals seeking to regain stability and predictability. The rigid nature of fundamentalism offers a form of control that feels tangible and dependable, even if it is ultimately based on a set of beliefs rather than empirical evidence.
4. Community and Belonging
Fundamentalist communities often emphasize conformity and collective adherence to their doctrines. This communal aspect can further reinforce the illusion of control by providing social validation and support. Being part of a group that shares the same rigid beliefs can enhance the sense of belonging and reinforce the perceived control individuals feel.
The social reinforcement within fundamentalist groups contributes to the illusion of control by making individuals feel supported and validated in their adherence to the teachings. This communal validation can strengthen their commitment to the belief system, as the positive feedback from the group further activates the brain’s reward system.
5. Cognitive Dissonance and Commitment
Once individuals have invested significant time and energy into a fundamentalist belief system, cognitive dissonance can make it challenging to question or abandon their beliefs. The discrepancy between their initial expectations and any potential contradictions or failures within the system can lead them to double down on their commitment.
The illusion of control provided by fundamentalism makes it psychologically difficult to admit that the system may not offer the promised stability or certainty. This cognitive dissonance drives individuals to reinforce their adherence to the system, as admitting any flaws would undermine the very control and certainty they sought to obtain.
The Illusion of Control in Multi-Level Marketing (MLM) Schemes
Similarly to fundamentalist belief systems, MLMs leverage the illusion of control by presenting themselves as opportunities for individuals to take charge of their own success. Participants are led to believe that their efforts directly determine their earnings and advancement within the company. This illusion can be highly appealing, giving people a sense that their hard work and decisions will lead to tangible rewards.
The prospect of achieving success and the belief that one’s actions are under their control can trigger dopamine release in the brain. When individuals see small successes or receive positive feedback, it reinforces their belief in their ability to control their destiny, making them more likely to continue participating despite setbacks.
MLMs often provide structured guidelines, training, and motivational materials that create a sense of control. Participants are given specific strategies to follow, which can make them feel like they have a roadmap to success. This structure reinforces the illusion that they are in control of their outcomes, even when success largely depends on recruitment and team performance.
MLMs frequently emphasize personal responsibility and self-improvement. They promote the idea that success is a result of individual effort and perseverance, subtly shifting blame for any failures onto the individual rather than the system itself. This reinforces the illusion of control by making participants believe that if they follow the system closely enough, they will succeed.
The social aspect of MLMs, including group meetings, motivational events, and social media communities, can amplify the illusion of control. Participants often see others achieving success and feel motivated by their peers, which can strengthen their belief in their own ability to control their outcomes.
Once individuals have invested time, money, and effort into an MLM, the illusion of control can make it difficult for them to step away. The cognitive dissonance created by the gap between their expectations and reality can lead them to double down on their commitment, further reinforcing their belief in their control over their situation.
The Role of Power in the Illusion of Control
Powerful individuals—including CEOs, politicians, religious leaders, and MLM leaders—often overestimate their control over events beyond their expertise. This inflated sense of control can lead to hubris, risky decisions, and an all-or-nothing approach. For example, a wellness guru who believes they can control all aspects of health through strict regimens may push extreme diets or unproven supplements, driven by the illusion of control. Similarly, a religious leader might impose rigid doctrines, believing they can control or influence every aspect of followers’ lives. This overconfidence and all-or-nothing mindset can result in extreme actions and decisions, as seen when individuals adopt overly restrictive health practices or dogmatic religious rules, ultimately leading them to lose touch with reality.
Appeal to Vulnerable Groups
Studies suggest that no one is immune to the illusion of control—under certain circumstances. Research shows that those who are personally involved in actions are among those most likely to overestimate their influence on the outcome. In addition, the behavior of pathological gamblers is driven by the belief that they can beat the odds of what is demonstrably determined purely by chance.
There are people known to be at low risk of susceptibility to illusory control: those who are depressed. Numerous studies show that depressed people are virtually invulnerable to the illusion of control. They have been found to have less distorted views than the non-depressed across a wide array of perceptions and judgments‑a state of mind that has been labeled depressive realism. They are more likely to see the futility of taking action to influence outcomes. When vulnerable individuals meet a group that offers definitive answers provides the certainty and structure these individuals crave, making them more likely to adopt and adhere to the teachings.
Effects of the Illusion of Control
A sense of control is an adaptive trait linked to better health outcomes, including reduced risk of mortality and diseases, improved physical and cognitive function, and higher life satisfaction. It promotes positive behaviors like exercise and good sleep and enhances optimism and a sense of purpose.
However, the illusion of control can also lead to magical thinking, poor decision-making, and risky behaviors such as gambling, as it may encourage unrealistic beliefs and prevent thorough analysis of situations.
In Summary
Reflect on how the illusion of control might be influencing their own choices and beliefs. Consider whether a sense of control is driving your decisions in areas like health, religion, or business ventures. Understanding this psychological mechanism can empower you to make more informed choices and break free from patterns that may not truly serve your well-being. Share your thoughts and experiences in the comments or join the conversation on our social media channels to explore these ideas further.
Plus, join us this week on the podcast, as we talk with @mburtwrites a talented author and advocate in children’s literature, about faith, parenting styles, and mental wellness. Share your thoughts or join the conversation—let’s explore the impact of the illusion of control together! 💭
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RESOURCES:
Books:
“The Illusion of Control: Why We Overestimate Our Ability to Control Events” by Ellen J. Langer
A foundational text by the psychologist who first described the illusion of control.
“Thinking, Fast and Slow” by Daniel Kahneman
This book delves into various cognitive biases and heuristics, including the illusion of control.
“The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg
Explores how habits form and the role of dopamine in reinforcing behaviors.
“The Dopamine Diet: The Complete Guide to Lose Weight, Boost Your Energy, and Live a Happier Life by Rebalancing Your Brain Chemistry” by Neil W. Dhingra
Focuses on how diet impacts dopamine levels and overall well-being.
Articles and Papers:
“Illusion of Control” | Psychology Today
An overview of the illusion of control and its psychological underpinnings. Read here
“The Truth About Dopamine and Your Brain” | Psychology Today
Explains dopamine’s role in motivation and reinforcement. Read here
“Biology of Motivation, Dopamine, and Brain Circuits That Mediate Pleasure” | SpringerLink
A scientific paper detailing dopamine’s role in motivation and reward. Read here
“The Illusion of Control in the Financial Markets” by E. J. Langer
Examines how the illusion of control affects decision-making in financial contexts. Read here
Online Resources:
TED Talks
Search for TED Talks on cognitive biases and the role of dopamine for accessible explanations and examples.
Coursera and edX
Look for courses on psychology, neuroscience, and behavioral economics that cover these topics in depth.
YouTube Channels
Channels like CrashCourse and Khan Academy often have videos on psychology and neuroscience that touch on related concepts.
These resources should provide a comprehensive understanding of how the illusion of control and dopamine influence behavior across different contexts.