When I first joined a multi-level marketing company, it felt like destiny. Freedom. Empowerment. Community. So much so that I tattooed “trust the process” on my body as a daily reminder. But the deeper I got, the more I noticed the cracks: emotional manipulation, magical thinking, and an almost religious silencing of doubts.
If you missed last week’s episode here is the deep dive of my own experience.
That’s why I’m thrilled to share this week’s podcast interview with Robert L. FitzPatrick. Robert has been sounding the alarm on MLMs for decades, long before it was common to describe them as cult-like. He’s the author of Ponzinomics: The Untold Story of Multi-Level Marketing, co-author of False Profits, and a respected expert cited by the BBC, The New York Times, and courts alike. For years, he’s been giving people the tools (language, data, and perspective) to recognize MLMs for what they truly are: predatory business models, not opportunities.
Here is the image of the “Airplane Game” we reference in the interview
In this episode, we cover:
The Spark: Robert’s first encounter with a scam-like business in the 1980s, which pushed him into decades of research on MLMs and fraud—mirroring the way my own personal MLM experience prompted deep self-examination.
Why “Not All MLMs” Is a Myth: The business model itself is designed to funnel money upward, making it impossible for the vast majority to succeed, regardless of the company or product.
Puritan Theology & Prosperity: How old ideas linking wealth to virtue evolved into the prosperity gospel, and how MLMs exploit that mindset.
Cultural Hooks: From hustle culture to self-improvement mantras and spiritual undertones, MLMs borrow heavily from mainstream culture to recruit and retain followers.
Narrative Control: How pre-scripted objections, emotional manipulation, and silencing tactics maintain loyalty and block critical thinking—something I’ve noticed both in MLMs and high-control religious groups.
The Hard Numbers: Realistic odds of success are brutal—most recruits lose money, almost all quit within a year, and mandatory purchases like “Healthy Mind and Body” programs or the Isabody Challenge trap participants financially and emotionally.
Legality & Political Protection: If MLMs are fundamentally unfair, how are they still legal? And what protects them politically?
Beyond the MLM Mindset: MLMs don’t just drain your wallet—they reshape identities, fracture communities, and erode trust in yourself and others.
This conversation is essential for anyone curious about MLMs, whether you’ve been drawn into one, have friends or family involved, or are simply interested in understanding how these systems work under the surface. Robert’s insights give us not just the numbers, but the language and tools to recognize the scam and the courage to break free from it.
Tune in for an eye-opening conversation that goes beyond the hype and digs into the real human cost of MLMs.
In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.
We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.
🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥
This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.
and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)
In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.
That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.
In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.
And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.
When Positive Thinking Becomes a Business Model
Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.
Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:
Failure isn’t about the structure of the business; it’s about your mindset.
Doubt is “negative energy” that will block your success.
Quitting is not just a business choice but a moral failing.
In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits
This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase
“Let go and let God. Let Him take over your life and run it. He knows how.”
While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.
Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.
That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.
Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.
More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.
I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”
Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.
My caption at the time: 🤮
🔥IGNITE YOUR VISION! 🔥 ⚡Attended an event that changed my life. Showed me the massive vision of this company. 🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions. 🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!
Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.
Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.
This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.
More flashback images from my cult days….
The Psychological Toll
When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.
The outcomes are rarely empowering:
Blame and guilt when inevitable losses occur.
Anxiety from the demand to maintain “high vibrations.”
Suppression of doubt, lest skepticism be mistaken for weakness.
Financial harm disguised as personal failure.
In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.
As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.
Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix
A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.
The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.
This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.
And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.
It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.
🧠 Isagenix Programs & Their Psychological Impact
Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩
🤮🐦🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦🔥 🤮
Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.
The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.
And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:
$150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.
The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.
No wonder the comments are turned off.
Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.
My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.
Cultural Ecosystems That Enable MLMs
MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.
Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.
In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.
Beyond Magical Thinking
The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.
Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.
That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.
Coming Up: A Deeper Dive
Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.
Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.
Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)
When Willpower Isn’t Enough: Media, Metabolism, and the Myth of Transformation
You’re listening to Taste Test Thursdays–a space for the deep dives, the passion projects, and the stories that didn’t quite fit the main course. Today, we’re hitting pause on the intense spiritual and political conversations we usually have to focus on something just as powerful: how technology shapes our bodies, minds, and behaviors. We’ll be unpacking a recent Netflix documentary that highlights research and concepts we’ve explored before, shining a light on the subtle ways screens and media program us and why it matters more than ever.
I have a confession: I watched The Biggest Loser. Yep. Cringe, right? Back in 2008, when I was just starting to seriously focus on personal training (I got my first certification in 2006 but really leaned in around 2008), this show was everywhere. It was intense, dramatic, and promised transformation—a visual fairy tale of sweat, willpower, and discipline.
Looking back now, it’s so painfully cringe, but I wasn’t alone. Millions of people were glued to the screens, absorbing what the show told us about health, fat loss, and success. And the new Netflix documentary Fit for TV doesn’t hold back. It exposes the extreme, sometimes illegal methods used to push contestants: caffeine pills given by Jillian Michaels, emotional manipulation, extreme exercise protocols, and food as a weapon. Watching it now, I can see how this programming shaped not just contestants, but an entire generation of viewers—including me.
Screens Aren’t Just Entertainment
Laura Dodsworth nails it in Free Your Mind:
“Television is relaxing, but it also is a source of direct and indirect propaganda. It shapes your perception of reality. What’s more, you’re more likely to be ‘programmed’ by the programming when you are relaxed.”
This is key. Television isn’t just a casual distraction. It teaches, it socializes, and it normalizes behavior. A study by Lowery & DeFleur (Milestones in Mass Communication Research, 1988) called TV a “major source of observational learning.” Millions of people aren’t just entertained—they’re learning what’s normal, acceptable, and desirable.
Dodsworth also warns:
“Screens do not show the world; they obscure. The television screen erects visual screens in our mind and constructs a fake reality that obscures the truth.”
And that’s exactly what reality diet shows did. They created a distorted narrative: extreme restriction and punishment equals success. If you just try harder, work longer, and push further, your body will cooperate. Except, biology doesn’t work like that.
The Metabolic Reality
Let’s dig into the science. The Netflix documentary Fit for TV references the infamous Biggest Loser study, which tracked contestants years after the show ended. Here’s what happened:
Contestants followed extreme protocols: ~1,200 calories a day, 90–120 minutes of intense daily exercise (sometimes up to 5–8 hours), and “Franken-foods” like fat-free cheese or energy drinks.
They lost massive amounts of weight on TV. Dramatic, visible transformations. Ratings gold.
Six years later, researchers checked back: most regained ~70% of the weight. But the real kicker? Their resting metabolic rate (RMR) was still burning 700 fewer calories per day than baseline—500 calories less than expected based on regained body weight.
In everyday terms? Imagine you used to burn 2,000 calories a day just by living. After extreme dieting, your body was burning only 1,300–1,500 calories a day, even though you weighed almost the same. That’s like your body suddenly deciding it needs to hold on to every calorie, making it much harder to lose weight—or even maintain it—no matter how “good” you eat or how much you exercise.
This is huge. It shows extreme dieting doesn’t just fail long-term; it fundamentally rewires your metabolism.
Why?
Leptin crash: The hormone that tells your brain you’re full plummeted during the show. After weight regain, leptin rebounded, but RMR didn’t. Normally, these rise and fall together—but the link was broken.
Loss of lean mass: Contestants lost ~25 pounds of muscle. Regaining some of it didn’t restore metabolic function.
Hormonal havoc: Chronic calorie deficits and overtraining disrupted thyroid, reproductive, and adrenal hormones. Weight loss resistance, missed periods, hair loss, and constant cold are all part of the aftermath.
Put bluntly: your body is not passive. Extreme dieting triggers survival mode, conserving energy, increasing hunger, and slowing metabolism.
I know this from my own experience. Between May 2017 and October 2018, I competed in four bodybuilding competitions. I didn’t prioritize recovery or hormone balance, and I pushed my body way too hard. The metabolic consequences? Echoes of the Biggest Loser study:
Slowed metabolism after prep phases.
Hormonal swings that made maintaining progress harder.
Mental fatigue and burnout from extreme restriction and exercise.
Diet culture and TV had me convinced that suffering = transformation. But biology doesn’t care about your willpower. Extreme restriction is coercion, not empowerment.
This isn’t just a TV problem. The same mechanisms appear in social media fitness culture, or “fitspiration.” In a previous podcast and blog, From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time, we discussed the dangerous myth: hard work guarantees results.
Fitness influencers, trainers, and the “no excuses” culture sell the illusion that discipline alone equals success. Consistency and proper nutrition matter—but genetics set the foundation. Ignoring this truth fuels:
Unrealistic expectations: People blame themselves when they don’t achieve Instagram-worthy physiques.
Overtraining & injury: Chasing impossible ideals leads to chronic injuries and burnout.
Disordered eating & supplement abuse: Extreme diets, excessive protein, or PEDs are often used to push past natural limits.
The industry keeps genetics under wraps because the truth doesn’t sell. Expensive programs, supplement stacks, and influencer promises rely on people believing they can “buy” someone else’s results. Many extreme physiques are genetically gifted and often enhanced, yet presented as sheer willpower. The result? A culture of self-blame and impossible standards.
Fitspiration and Self-Objectification
The 2023 study in Computers in Human Behavior found that exposure to fitspiration content increases body dissatisfaction, especially among women who already struggle with self-image. Fitspo encourages the internalized gaze that John Berger described in Ways of Seeing:
“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”
One part of a woman is constantly judging her body; the other exists as a reflection of an ideal. Fitness becomes performative, not functional. Anxiety, depression, disordered eating, and self-objectification follow. Fitness culture no longer focuses on strength or health—it’s about performing an idealized body for an audience.
The Dangerous Pipeline: Fitspo to Porn Culture
This extends further. Fitspiration primes women to see themselves as objects, which feeds directly into broader sexualization. Porn culture and the sex industry reinforce the same dynamic: self-worth tied to appearance, desire, and external validation. Consider these stats:
Over 134,000 porn site visits per minute globally.
88% of porn scenes contain physical aggression, 49% verbal aggression, with women overwhelmingly targeted (Bridges et al., 2010).
Most youth are exposed to pornography between ages 11–13 (Wright et al., 2021).
91.5% of men and 60.2% of women report watching porn monthly (Solano, Eaton, & O’Leary, 2020).
Fitspiration teaches the same objectification: value is appearance-dependent. Social media and reality TV prime us to obsess over performance and image, extending beyond fitness into sexualization and body commodification.
Contestants were given illegal caffeine pills to keep energy up.
Trainers manipulated emotions for drama—heightened stress, shame, and competitiveness.
Food was weaponized—rationed, withheld, or turned into rewards/punishments.
Exercise protocols weren’t just intense—they were unsafe, designed to produce dramatic visuals for the camera.
The documentary also makes it clear: these methods weren’t isolated incidents. They were systemic, part of a machine that broadcasts propaganda as entertainment.
The Bigger Picture: Propaganda, Screens, and Social Conditioning
Dodsworth again:
“Watching TV encourages normative behavior.”
Shows like The Biggest Loser don’t just affect contestants—they socialize an audience. Millions of viewers internalize: “Success = willpower + suffering + restriction.” Social media amplifies this further, nudging us constantly toward behaviors dictated by advertisers, algorithms, and curated narratives.
George Orwell imagined a world of compulsory screens in 1984. We aren’t there yet—but screens still shape behavior, expectations, and self-perception.
The good news? Unlike Orwell’s telescreens, we can turn off our TVs. We can watch critically. We can question the values being sold to us. Dodsworth reminds us:
“Fortunately for us, we can turn off our television and we should.”
Breaking Free
Here’s the takeaway for me—and for anyone navigating diet culture and fitness media:
Watch critically: Ask, “What is this really teaching me?”
Respect biology: Your body fights extreme restriction—it’s not lazy or weak.
Pause before you absorb: Screens are powerful teachers, but you have the final say.
The bigger question isn’t just “What should I eat?” or “How should I train?” It’s:
Who’s controlling the story my mind is telling me, and who benefits from it?
Reality shows like The Biggest Loser and even social media feeds are not neutral. They are propaganda machines—wrapped in entertainment, designed to manipulate perception, reward suffering, and sell ideals that are biologically unsafe.
I’ve lived some of those lessons firsthand. The scars aren’t just physical—they’re mental, hormonal, and metabolic. But the first step to freedom is seeing the screen for what it really is, turning it off, and reclaiming control over your body, mind, and reality.
Thank you for taking the time to read/listen!
🙏 Please help this podcast reach a larger audience in hope to edify & encourage others! To do so: leave a 5⭐️ review and send it to a friend! Thank you for listening! I’d love to hear from you, find me on Instagram! @taste0ftruth , @megan_mefit , Pinterest! Substack and on X!
Until then, maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒
When Affirmation Fails: The Fight for Justice in Gender Medicine
For years, we’ve been told that gender affirmation is the only compassionate response. Questioning it? Unthinkable. But as the dust settles, more and more individuals are coming forward with stories of regret, medical complications, and the realization that they weren’t given the full picture before making life-altering decisions.
This week on Taste of Truth Tuesdays, I sat down with Martha, co-founder of Transition Justice, an organization dedicated to helping detransitioners and their families seek legal recourse. If you’re unfamiliar, Transition Justice is one of the few organizations providing legal resources for those who feel they were misled, rushed, or even coerced into medical transition without true informed consent.
The Legal Battle Over Gender Medicine
One of the biggest takeaways from my conversation with Martha was the growing number of legal cases related to gender medicine. Detransitioners—many of whom transitioned as minors—are now speaking out, claiming that the medical community failed them. They argue they were fast-tracked into hormone therapy and surgeries without adequate psychological evaluation or a real understanding of the long-term consequences.
Transition Justice connects these individuals with legal professionals who can help them navigate potential malpractice suits and other forms of legal action. The goal? Accountability. Because when medical institutions push an ideology over evidence-based care, lives are affected—permanently.
Social & Ideological Pressures: A Personal Reflection
As someone who lived in Portland for years, I watched firsthand as gender ideology swept through my social circles. I had friends who transitioned, friends who encouraged their kids to transition, and a culture that made any dissent feel like social suicide. Parents who hesitated were accused of being unsupportive, bigoted, even abusive. Many went along with it—not because they were convinced, but because they were afraid.
Now, years later, some of those same parents are questioning everything. Some of those kids, now young adults, regret what happened. But where do they turn when their bodies have changed irreversibly? When the very institutions that promised to help them are nowhere to be found?
The Ethics of Informed Consent
One of the key issues Martha and I discussed was the tension between bodily autonomy and medical ethics. Should adults have the right to modify their bodies as they see fit? Some states limit abortion at some extent. But what about minors? What about individuals who were never properly informed of the risks? What happens when a decision made at 13 results in permanent medical complications at 25?
Medical ethics demand that patients receive full, unbiased information about risks, benefits, and alternatives before undergoing treatment. But in many cases, detransitioners say they were only given one path: affirmation or nothing. The idea that therapy, alternative treatments, or even just more time to explore could be a viable option was dismissed as “conversion therapy.” That’s not informed consent—that’s coercion.
What Comes Next?
The tide is shifting. Countries like the UK, Sweden, and Finland have already started scaling back gender-affirming treatments for minors, citing a lack of evidence and serious concerns about long-term harm. The U.S., however, remains deeply divided. But as more detransitioners come forward and more lawsuits gain traction, it’s clear this conversation isn’t going away.
Martha believes we’re on the cusp of major legal and cultural shifts. Institutions that once claimed there were “no regrets” are being forced to reckon with reality. And for those who were harmed? Transition Justice is fighting to make sure they’re heard—and that those responsible are held accountable.
Final Thoughts
This is a conversation we need to have—without fear, without labels, and without ideological blinders. If we care about bodily autonomy, medical ethics, and the well-being of future generations, we can’t afford to look away.
Want to hear the full discussion? Listen to my interview with Martha on Taste of Truth Tuesdays! And if you or someone you know has been impacted by these issues, check out Transition Justice at
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In this week’s Taste of Truth Tuesdays podcast episode, we’re diving into an issue that has been brewing in the wellness world—particularly within the anti-MLM (Multi-Level Marketing) community. While many of us recognize the toxicity of MLM schemes in the beauty, wellness, and health industries, there’s another area where the promotion of questionable health products is happening: the food industry.
It’s strange, really. The same voices that speak out against MLMs’ manipulative practices often promote highly processed, sugar-laden foods in the name of convenience, cost-effectiveness, and even “health.” You’ve likely heard some of these food brands positioned as “healthier alternatives”—like Hawaiian Fruit Punch or cinnamon toast cereals—with a wink and a nod suggesting they’re okay to indulge in because they’re “fun,” “easy,” or “fortified” with vitamins. But here’s the truth: these products aren’t the wholesome treats they’re often presented as. The U.S. food system is more complicated—and far more dangerous—than most people realize.
How Many New Chemicals Are in Our Food?
Between 2000 and 2021, 766 new chemicalswere introduced into the U.S. food supply. That’s right—thousands of chemicals and additives have been added to our foods without the rigorous review process people assume exists for food safety. In fact, 98.7% of these chemicals were approved through a loophole called the Generally Recognized as Safe (GRAS) pathway, which allows companies to self-certify their ingredients as safe, bypassing FDA review altogether. This system has enabled potentially harmful chemicals to enter our food without independent oversight.
The implications for consumer health are serious. These chemicals include artificial colors, flavor enhancers, preservatives, and sweeteners linked to various health issues. And because the FDA doesn’t maintain a comprehensive list of all the chemicals in our food, the lack of oversight should concern everyone.
The Problem with Self-Certification: Why HHS Secretary Robert F. Kennedy Jr. Is Pushing Back
It’s a real problem when the system designed to ensure food safety operates like the fox guarding the henhouse. Under the GRAS loophole, manufacturers can decide for themselves whether an ingredient is safe, meaning many additives in foods like sugary cereals or drinks may never have undergone adequate safety testing. As a result, foods marketed as “harmless fun” or “nutritious” could contain chemicals with long-term health risks.
In response, Health and Human Services Secretary Robert F. Kennedy Jr. has directed the FDA to explore eliminating the GRAS loophole. His argument? The current system treats chemicals as “innocent until proven guilty” rather than requiring manufacturers to prove safety before using them in food. Kennedy is pushing for greater FDA oversight to hold companies accountable for the ingredients they use—especially those with potential long-term health effects.
The Irony of Anti-MLM Advocates Promoting Big Food Products
Here’s where things get ironic: Many anti-MLM advocates call out the harmful ingredients in MLM products like shakes or vitamins, exposing their pseudoscience and shady marketing tactics. Yet, these same people turn a blind eye when it comes to mass-market food brands like Hawaiian Fruit Punch and sugary cereals.
Why? Because these products are marketed as “fun,” “easy,” or “family-friendly” and don’t carry the same stigma as MLMs. The problem is, these mass-market foods are often loaded with added sugars, artificial colors, and preservatives that have well-documented links to obesity, diabetes, and other chronic illnesses.
The Truth: Real Nutrition vs. Big Food’s Agenda
The food industry operates much like MLMs in how it prioritizes profit over consumer health. While MLMs exploit their members with empty wellness promises, Big Food capitalizes on our craving for convenience and nostalgia. If they can make something taste good, look appealing, and market it as a childhood favorite, we’ll keep buying it—regardless of its actual nutritional value.
As consumers, we need to recognize that just because something is widely available and heavily marketed doesn’t make it safe. Many of these products contain additives that have never been thoroughly tested or reviewed by the FDA. So, while it’s important to call out MLMs for misleading practices, we can’t ignore the fact that Big Food is playing the same game with what we eat.
Conclusion: What We Can Do About It
In this week’s podcast, we discussed the need for greater transparency and awareness in the food industry. Just like with MLMs, it’s crucial to remain skeptical and stay curious about what’s being marketed to us as “healthy.” Whether it’s a pre-packaged drink or a processed cereal, understanding what’s actually in these products can help us make better, more informed choices about what we’re putting into our bodies.
But beyond skepticism, real empowerment comes from reclaiming control over our food choices—getting back to the basics, connecting with local farmers, growing our own food, and learning how to cook from scratch. The more we detach from the processed food system and build relationships with those who produce real, whole foods, the less power these corporations have over our health.
For those wondering where to start, there are resources to help. Websites like LocalHarvest.org make it easy to find nearby farmers’ markets, family farms, and CSAs (Community Supported Agriculture) in your area. Many farmers’ markets even accept food stamps through the SNAP program, making fresh, local food more accessible than ever. Programs like USDA’s Farmers Market Nutrition Program (FMNP) also help connect families with nutritious, farm-fresh options.
This isn’t about fear—it’s about freedom. The freedom to nourish ourselves and our families with food we trust, to support local communities instead of faceless conglomerates, and to opt out of a system that prioritizes profit over well-being.
Let’s keep asking questions, seeking better alternatives, and finding ways to reconnect with real food. And as always, let’s maintain our curiosity, embrace skepticism, and keep questioning what we’re told is “safe.”
Sources:
Center for Science in the Public Interest. (n.d.). GRAS loophole and FDA food safety concerns. https://www.cspinet.org
Environmental Working Group. (n.d.). Thousands of chemicals in our food system remain unregulated. https://www.ewg.org
I had a lot of different topics in mind for my final solo episode of Taste of Truth Tuesdays Season 3. For example, The Stress-Mitochondria Connection: How B vitamins, Taurine and Magnesium Fuel your Energy, A world without religion: Freedom or Fragmentation, How Emotional Trauma contributes to Chronic Pain or the Social Media Dilemma How to Break Free from the Digital Grip… But then, a new development landed right in my lap—one that perfectly encapsulates the concerning trends I’ve been observing in the deconstruction, ex-Christian, anti-MLM, and ex-cult communities.
My friend Brandie, who I had on in Season 2 for the episode From Serendipity to Scrutiny, recently blocked me. And why? Because I simply pushed back and asked questions. We’d had some private conversations in the DMs that had already raised red flags for me, but apparently, even the slightest bit of pushback was enough to get me cut off. This isn’t just about one friendship—it’s about a much bigger pattern I’ve seen unfolding.
The Deconstruction Pipeline: When Leaving a High-Control Group Means Entering Another
One of the biggest ironies in the ExChristian circles is how quickly people flee high-control religious environments only to land in equally dogmatic ideological spaces. This isn’t a coincidence—it’s human nature. As Jonathan Haidt lays out in The Righteous Mind, our reasoning evolved more for argumentation than truth-seeking. We are wired for confirmation bias, and when we leave one belief system, we often replace it with another that feels equally absolute but now appears “rational” or “liberating.”
This is where figures like Steven Hassan and Janja Lalich come in (because this isn’t just about Brandie) self-proclaimed experts on cults who, ironically, exhibit the same control tactics they claim to expose. Hassan, a former Moonie turned cult deprogrammer, has made a career out of helping people escape authoritarian religious systems. But a deeper look at his work reveals an ideological bent (it’s hard to ignore). He frequently frames conservative or traditional religious beliefs as inherently cult-like while giving progressive or leftist movements a pass. He has called Trumpism a cult but is conspicuously silent on the high-control tactics within certain progressive activist spaces. His criteria for what constitute undue influence seem to shift depending on the political context, (BITE model) making his framework less about critical thinking and more about reinforcing his preferred ideological narrative. I did what Hassan won’t: use his own model to break down the mind control tactics of the extreme left.
Janja Lalich follows a similar pattern. A (supposedly) former Marxist-Leninist, she applies her cult analysis primarily to religious and right-wing groups while glossing over the coercive elements in the far-left spaces she once occupied (or still does). Her work is valuable in breaking down how high-demand groups operate, but she, too, appears to have blind spots when it comes to ideological echo chambers outside of the religious sphere. These represent a pattern rather than an isolated incident. Other platforms like (The New Evangelicals,Dr. Pete Enns (The Bible for Normal People), Eve was framed,Jesus Unfollower, Dr. Laura Anderson just to name a few.) highlight control tactics when they appear in traditional or conservative groups but fail to apply the same scrutiny to their own ideological circles.
This selective analysis creates a dangerous illusion: it allows people leaving fundamentalist religious spaces to believe they are now “free thinkers” while unknowingly adopting another rigid belief system. The deconstruction pipeline often leads former evangelicals straight into progressive activism, where purity tests, ideological loyalty, and social shaming operate just as effectively as they did in the church. The language changes: “sin” becomes “problematic,” “heresy” becomes “harmful rhetoric”, but the mechanisms remain the same.
Haidt’s work on moral foundations helps explain this phenomenon. Progressive and conservative worldviews are built on different moral intuitions, but both can be taken to extremes. The key to avoiding ideological capture is intellectual humility—the ability to recognize that no belief system has a monopoly on truth and that reason itself can be weaponized for tribalism.
John Stuart Mill warned of this centuries ago: the greatest threat to truth is not outright censorship but the cultural and social pressures that make certain ideas unspeakable. Greg Lukianoff and Jonathan Haidt’s The Coddling of the American Mind echoes this concern, showing how overprotective thinking and emotional reasoning have created a generation that confuses disagreement with harm.
Franklin O’Kanu’s concept of the “fake intellectual” is particularly relevant here—people who claim to be champions of free thought while aggressively enforcing ideological orthodoxy.
In this episode, through my experience with Brandie, I’ll illustrate how skepticism is selectively applied, and how ‘critical thinking’ communities can become just as dogmatic as the systems they reject. And unlike Hassan or Lalich, my connection with Brandie was personal. And that’s why I felt this warranted an entire podcast episode. Because what happened with her is a microcosm of a larger issue: people leaving high-control spaces only to re-enter new ones. They are convinced that this time, they’ve finally found the “truth.” Spoiler alert: that’s not how truth works.
So, let’s talk about it.
Blocked for Asking Questions
Recently, Brandie posted on Instagram about DARVO—a psychological tactic where abusers Deny, Attack, and Reverse Victim and Offender to avoid accountability. I agree that MLMs use DARVO. But I wanted to add friendly pushback, that I’ve noticed anti-MLM advocates use similar tactics to silence critics—especially when it comes to questioning the food industry— but she had turned the comments off.
DARVO stands for Deny, Attack, Reverse Victim and Offender—a tactic frequently used by abusers, cult leaders, and high-control groups when they’re called out. It flips accountability on its head, making the person asking legitimate questions seem like the aggressor while the actual manipulator plays the victim.
How MLMs Use DARVO
Multi-Level Marketing (MLM) schemes thrive on DARVO because their entire business model is built on deception. Here’s a classic example:
Deny – A distributor is confronted with the fact that 99% of people in MLMs lose money. Instead of addressing the data, they deny it completely: “That’s just a myth! I know tons of people making six figures!”
Attack – When pressed further, they go on the offensive, accusing the skeptic of being negative or jealous: “Wow, you’re so close-minded. No wonder you’re not successful!”
Reverse Victim and Offender – Finally, they paint themselves as the victim and the questioner as the bully: “I’m just a woman trying to build a business and empower others. Why are you trying to tear me down?”
This tactic shuts down meaningful discussion and keeps people trapped in a system that exploits them.
Do you know what else exploits individuals? Fear and propaganda.
I saw this firsthand in a recent conversation with a friend who’s deeply entrenched in leftist ideologies and what I’d call “Trump Derangement Syndrome.” She shared a post warning people to change their bank accounts because of a false claim that Elon Musk’s staff had access to personal financial data. I pointed out that the post was misinformation, but instead of engaging with the facts, the conversation quickly shifted in a way that mirrors the DARVO tactic.
First, she denied that the post could be harmful or misleading. Then, she attacked me for not understanding the larger “fear” that people are feeling in the current political climate. Finally, she reversed the roles, casting herself as the victim of a chaotic world and me as the one creating unnecessary tension by questioning the post.
This is a textbook example of DARVO, a tactic that deflects accountability, shifts blame, and keeps people trapped in fear-driven narratives. It keeps them from having honest, fact-based conversations and prevents any real understanding of what’s going on around them.
How Brandie Used DARVO on Me
Ironically, despite being an anti-MLM advocate, Brandie used the exact same manipulation tactics when I pushed back on some of her positions. This is a woman who criticizes manipulative marketing tactics in MLMs, yet here she was, employing the very same tactics in our discussion. It’s a stark example of how these patterns can be so ingrained that even those who oppose them can fall into using them.
Deny – When I questioned her promotion of dietitians who endorse processed foods like Clif Z Bars (which recently faced a class-action lawsuit for misleading health claims), she refused to acknowledge the legitimate concerns. Instead, she dismissed it by claiming that caring about food ingredients was more stressful for the body than just eating the food itself—a false dichotomy that undermines any nuance in the conversation, especially when she often critiques the same logical fallacy in other contexts.
Attack – Rather than engaging with my points, she made it personal, implying that I was being antagonistic or bad-faith for even questioning her stance.
Reverse Victim and Offender – Finally, when I didn’t back down, she blocked me, flipping the narrative to make it seem like I was the one causing harm simply by asking questions.
When Therapy Becomes Thought Control: The Weaponization of Mental Health
What makes this dynamic even more interesting is that both my friend in Portland and Brandie, an anti-MLM advocate, are therapists. These conversations have all unfolded within a culture that professes to value feelings, emotional well-being, and mental health awareness. More people are going to therapy than ever before, and an increasing number of people are training to become therapists—mostly women. Currently, around 70-80% of psychologists and therapists are female, and those seeking help are also more likely to be female.
The field has increasingly become a vehicle for ideological activism. Dr. Roger McFillin has spoken extensively about this shift, describing how therapy now often reinforces victimhood narratives rather than fostering resilience. Instead of helping clients process experiences and build coping skills, many therapists nudge them toward predetermined ideological conclusions—especially in areas of identity, oppression, and systemic injustice.
This shift has eroded one of psychology’s most fundamental ethical principles: informed consent. Clients, particularly young and vulnerable individuals, are often funneled into ideological frameworks without realizing it. Under the guise of “affirming care” or “social justice-informed therapy,” therapists may subtly guide them toward specific worldviews rather than offering a full range of perspectives. What should be a process of self-discovery instead becomes thought reform, where questioning the prevailing narrative is framed as harmful or regressive.
Therapy is no longer just political—it has become a mechanism of enforcement. We see this in counseling programs that demand ideological conformity from students, in therapists who blur the line between clinical work and activism, and in public figures like Janja Lalich and Steven Hassan, who claim to expose undue influence while engaging in the same tactics. This is ideological gatekeeping disguised as expertise.
Rather than fostering open exploration, the field is increasingly defined by rigid dogma. Questioning the dominant ideology isn’t framed as critical thinking—it’s labeled as resistance, ignorance, or even harm. And when that happens, dissenting voices aren’t debated; they’re erased. If this trend continues, therapy won’t just be a tool for self-improvement. It will be a tool for social control. It already is.
The Hypocrisy of Selective Skepticism
Brandie and the anti-MLM crowd claim to combat misinformation, yet they overlook a significant issue: the influence of Big Food and Big Pharma on public health narratives.
On her social media story and in private conversations, Brandie has defended dietitians who actively promote ultra-processed foods. Some registered dietitians with large platforms endorse products like Hawaiian Punch and Clif Z Bars as acceptable—even healthy—options.
Clif Z Bars, for example, were recently involved in a $12 million class action settlement for falsely marketing their products as “healthy and nutritious.” These bars are 37% added sugar, essentially sugar bombs.
Yet, a dietitian Brandie supports feeds these bars to her young children, publicly calling them a “healthy snack.” Why is this not considered misinformation?
These conflicts of interest raise serious concerns about industry influence over public health recommendations. Yet, if you question this, you’re labeled anti-science.
This kind of blind faith in authority is no different from religious dogma. The pursuit of truth should always leave room for debate. This also highlights why blindly trusting “credentialed experts” is insufficient. Degrees and titles don’t guarantee that recommendations are free from corporate influence.
Rather than acknowledge these conflicts, Brandie and her followers discredit those asking valid questions, often accusing them of using the “Just Asking Questions” fallacy.
The “Just Asking Questions” Fallacy
A common tactic used to dismiss skepticism is labeling it as the “Just Asking Questions” (JAQ) fallacy. This fallacy occurs when people imply that merely questioning an issue is a form of misinformation or bad faith argumentation.
Many dietitians and anti-MLM advocates are deeply entrenched in mainstream narratives on topics like vaccine safety, climate change, and pharmaceutical efficacy. When skeptics ask pointed questions about these subjects, they are often accused of using JAQing off—a term that suggests they are sowing doubt without providing counter-evidence. The accusation assumes that asking difficult questions is inherently conspiratorial, rather than a legitimate means of inquiry.
But skepticism is not the same as denialism. Critical thinking demands that we interrogate all claims—especially those made by institutions with financial or ideological incentives. Dismissing questions outright only serves to protect entrenched power structures.
The Counterpoint: Intellectual Humility and the Dogma of Data
While it’s vital to engage critically with the information we’re presented, it’s equally crucial to consider the potential pitfalls of blind adherence to any ideology—whether it’s religious, political, or scientific. In the modern age, science and data have often become the new forms of dogma. The scientific community, which prides itself on skepticism and inquiry, is sometimes treated as an unassailable authority—leaving no room for dissent or alternative perspectives.
The worship of science and data as infallible can feel eerily similar to religious dogma. It demands conformity in the name of progress, dismisses alternative viewpoints, and often shuts down debate—all while asserting that it’s in the name of critical thinking and rationality. In this system, the pursuit of truth can ironically become an exercise in tribalism and intellectual rigidity.
What is critical to recognize is that science and reason themselves are not immune to bias, corruption, or influence. Take, for example, the “revolving door” between regulatory agencies and the pharmaceutical industry, which compromises the integrity of public health policies. This conflict of interest is a significant factor in the mistrust surrounding many mainstream health recommendations, especially when we see how corporate interests shape the outcomes of clinical trials, the approval of drugs, or public health initiatives.
Take the nutrition field, for example. The dietitian mentioned earlier endorses Clif Z Bars for her young children, but if you challenge this, you’re accused of being anti-science or fear-mongering.
Similarly, when figures like RFK Jr. highlight pharmaceutical industry ties to regulatory agencies, critics don’t engage with the data. Instead, they attempt to discredit the person asking the questions.
The Real Issue is Deception from Trusted Intuitions
The real misinformation often stems from corporate-backed institutions. Public trust in physicians and hospitals fell from 71.5% in April 2020 to 40.1% in January 2024—not due to misinformation, but because people witnessed firsthand the contradictions, shifting narratives, and financial incentives behind public health decisions. Trust is eroded by deception, not by questioning.
RFK Jr. isn’t “sowing doubt” for the sake of it. He’s pointing out documented cases where pharmaceutical companies have manipulated clinical trials, buried adverse data, and exercised significant influence over regulatory bodies. His book The Real Anthony Fauci outlines a heavily researched case against the unchecked power of Big Pharma and its ties to government agencies. If his claims were false, he would face lawsuits, yet his work continues to spark vital discussions.
True skepticism means demanding better science, not blindly trusting authority. The real danger lies in silencing those who ask critical questions.
Big Food and the Shaming of Health Advocates
A recent study has revealed something I find all too familiar: intimidation tactics used by industries like Big Tobacco, ultra-processed food companies, and alcohol sectors to bully and silence researchers, whistleblowers, and anyone challenging their agenda. This tactic—used by Big Food to discredit critics—reminds me of the way people are shamed or bullied for questioning processed foods or advocating for healthier diets. If you’ve ever pointed out the risks of sugary snacks or fast food, you’ve probably been labeled an extremist, a health-obsessed “wellness warrior,” or worse, a “purity culture” advocate. I can’t help but feel this is just another form of gaslighting, where we’re told that it’s worse to worry about the ingredients in our food than it is to consume those ingredients, even if they are known to contribute to chronic health conditions.
Ironically, this kind of manipulation is the same strategy Big Tobacco used for decades to muddy the waters around the health risks of smoking. And now, ultra-processed food companies are doing the same thing—distracting us from the very real, documented consequences of a poor diet.
Why We Need to Trust Ourselves, Not JUST the Experts
What frustrates me is how the anti-MLM community often jumps on wellness advocates who want to clean up their diets for health reasons. While I agree that MLMs are a breeding ground for manipulation, this should not mean we ignore the very real need to question the food industry’s stranglehold on our diets and health. It’s vital to recognize that not all experts have your best interests at heart. Many of the mainstream recommendations we’re told to follow come from organizations or industries with questionable motives—whether it’s Big Pharma, Big Food, or Big Tobacco. These same industries have a long history of misleading the public, and many of their experts are bought and paid for by corporate interests.
Wanting to improve your diet to manage or reverse chronic health conditions shouldn’t be dismissed as obsessive or extreme. It’s a rational, self-preserving choice that empowers you to take control of your health, even when the mainstream narrative tells you otherwise.
Is This Healing or Just Another High-Control Belief System?
Brandie often talks about “cult recovery” and the importance of psychological resilience. But is she really modeling resilience? Because true resilience isn’t about avoiding discomfort—it’s about engaging with it, questioning your own biases, and standing firm in discussions, even when they challenge your worldview.
Instead, she’s teaching people to coddle their minds. To create ideological echo chambers where questioning the “right” experts is heresy. To avoid any perspective that might cause discomfort. If she’s teaching people to avoid discomfort rather than work through it, I’m not sure how that aligns with the principles of ethical psychotherapy.
True healing requires grappling with discomfort, not running from it. When you teach people to shut down their discomfort rather than confront it, you’re not promoting growth—you’re just pushing them into another high-control belief system.
That’s not healing. That’s just another form of control.
And let’s be real—if your response to fair, thoughtful criticism is to shut down the conversation and block people who used to support you, you haven’t actually deconstructed anything. You’ve just built a new echo chamber with different branding.
The Bigger Picture
This isn’t just about Brandie. It’s about a larger pattern I see in the deconstruction and anti-MLM communities. Many of them claim to be freeing minds, but in reality, they’re just recruiting people into a different kind of ideological purity test.
The message is clear: You’re allowed to be skeptical, but only in the “approved” ways.
That’s not intellectual freedom. That’s just another cult.
Where Do We Go From Here?
We need real conversations about manipulation and misinformation—whether it comes from MLMs, Big Food, Big Pharma, or influencer dietitians who profit from pushing corporate-backed narratives. It means we need to question everything—without replacing one unquestionable authority with another. And we need to be willing to hold all forms of power accountable, not just the ones that fit neatly into our existing beliefs.
Because if we’re not careful, we’ll escape one high-control group only to fall right into another.
Beyond the Glamour: The Dark Reality of the Sex Industry
Welcome back to Taste of Truth Tuesdays. Today’s episode is one that I’ve both been eager and hesitant to share. While I’ve spoken about my journey through faith, fitness and personal transformation that there’s one chapter I’ve largely kept private until now….
For most of my life, I was fed a specific narrative: go to college, get a degree, build a career, and don’t worry about prioritizing marriage or family. Financial independence was the ultimate goal.
After graduating college, I moved from Virginia to Portland, Oregon, to chase my career as a personal trainer, lifestyle coach, and professional circus performer. My income relied on clientele, and while I had busy seasons, nothing was ever truly stable. But with inconsistent income and the ever-present pressure to make ends meet, I found myself in a space that many glamorize but few truly understand—the world of sugar dating.
At first, it didn’t seem that different from the casual dating I was already doing—except now, dinner was covered, and there was a financial incentive. But the deeper I got, the more I realized how unstable and unsafe it was. Most of these men didn’t care about you as a person; they just wanted no-strings-attached access to your body. And when I found myself in situations where I wasn’t in control—where boundaries were ignored, protection was negotiable, and at times, I left empty-handed even after doing my part—I started to see the cracks in the ‘empowerment’ narrative. I remember one night, sitting in my car after being verbally and physically assaulted, I realized I had no one to report it to. No way to warn the next woman. That’s when the illusion fully shattered for me.
That’s why today’s conversation is so important. I’m joined by Sloane Wilson from Exodus Cry, an organization dedicated to exposing the truth about sexual exploitation and advocating for survivors. We’re unpacking the hard truths about the sex industry, the myths that keep women trapped in it, and the cultural shifts that have normalized what should never be considered “just work.”
But we’re also diving into something deeper, faith. Both Sloane and I have gone through our own journeys of deconstruction and reconstruction. She’s seen firsthand how the church can mishandle encountering survivors and how delicate and complex these situations can be.
The Reality of “Sugar Dating”
Some nights felt harmless—like having dinner with a businessman who just wanted company and conversation. But most nights? They were anything but that. The truth is, the fantasy of sugar dating—mutually beneficial, long-term arrangements with financial stability—was just that: a fantasy. Most men weren’t offering monthly allowances or ongoing support. They wanted pay-per-meet agreements—no strings attached, no safety net, just transactional sex. And when survival depended on it, I found myself scrambling to secure the next “daddy.”
I struggled to assert myself, especially in two key areas: insisting on protection and ensuring I was paid upfront. That put me at immense risk—both for my health and my safety. One night, I was forced into acts I didn’t consent to, verbally assaulted, and then left empty-handed. Sitting in my car afterward, I realized something chilling: there was no one to report it to. No way to warn the next girl. No system to hold these men accountable.
Some men had hidden home cameras, recording our time together without my consent. Others were forceful, rough, and used sex toys in ways that crossed every boundary I had. And yet, as awful as those experiences were, I knew I was lucky—because it could have been so much worse.
Most of these men pushed to move conversations off the platform as quickly as possible, demanding explicit photos before agreeing to meet. When you’re in a financial bind, it’s hard to say no. That’s how exploitation thrives—through desperation.
The Trap of a “Luxe” Illusion
Looking back, I wonder—why didn’t I just walk away? Why couldn’t I see, from the beginning, that this wasn’t sustainable? I wasn’t like most women in the industry. I was white, college-educated, and didn’t even have student debt shackling me. My financial stress came from my own reckless spending—maxed-out credit cards and the relentless costs of bodybuilding, a sport I was pouring everything into. So why, with all the options I had, did I keep chasing this?
I think part of it was desperation. The MLM-like promise of sugar dating had me convinced that if I just worked harder, played the game right, and landed the right arrangement, I could have financial security and independence. I put more energy into curating the perfect sugar persona than I ever did into building my personal training business. And maybe, just maybe, I was chasing the mirage of someone close to me—someone who had made sugar dating “work.” I saw her succeed, and I kept believing I could, too.
But there’s another layer. One I don’t love admitting (and one my mom will absolutely deny.) My mother praised me for it. She told me, “I wish I had done this when I was your age.” That kind of validation messes with your perception of right and wrong. It made it seem like I was onto something genius, like I had cracked code other women were too scared or too moralistic to try. Was I subconsciously trying to prove something? Was I filling the void left by emotional neglect?
Or was it just my own damn fault?
That’s the thing about these choices—they never come down to just one reason. It is always more complex. It wasn’t just the financial stress. It wasn’t just my upbringing. It wasn’t just the influence of someone I admired. It was all of it, tangled together, keeping me locked in place. And it took me years to realize that no amount of effort or strategy would turn sugar dating into the safety net I desperately wanted it to be.
The Lie of “Sex Work is Work”
For a long time, I believed the mantra: “sex work is work.” It’s the rallying cry of the sex-positive movement, a phrase meant to legitimize the industry. Prostitution is often called “the oldest profession,” but historically, it has always been a last resort for survival. Women don’t enter this industry because it’s empowering. They do it because they have no better options.
The real harm in prostitution isn’t just about bad working conditions or societal stigma. It’s about dehumanization. When sex is reduced to a transaction, people become commodities. And when we treat people like products to be bought and sold, we strip them of their dignity.
Louise Perry, in The Case Against the Sexual Revolution, makes this point powerfully. She argues that the sex industry’s only real defense is a hollow, commodified version of “liberation”—one that insists, “Everyone consents, everyone is an adult, the women enjoy it, so who are you to judge?” But when consent is the only moral standard, we ignore the broader ethical issue: that people are being treated as means to an end. Consent alone does not erase coercion, exploitation, or harm.
In our postmodern culture, we’ve rejected objective morality and replaced it with a consumerist approach to sex. If both parties “agree,” then anything goes. But this is a dangerous slope—one that allows predatory men to exploit desperate women under the guise of empowerment.
Insights from Recent Research
New research exposes the blurred lines between sugar dating and traditional sex work. A study published in The Journal of Sex Research found that over one-third of sugar babies have engaged in other forms of transactional sex work, such as escorting or stripping. This challenges the narrative that sugar dating is different or “classier” than prostitution. The reality? It operates on the same fundamental exchange.
The study also found that sugar benefactors reported an average of over six arrangements, indicating a revolving door of sugar relationships. For these men, sugar dating is just another avenue for purchasing companionship and sex.
Beyond the emotional toll, sugar dating carries serious legal and personal risks. Legal experts warn that these arrangements can lead to blackmail, coercion, and threats—especially when expectations aren’t met. Many women find themselves in vulnerable situations with no real recourse. The illusion of control is just that—an illusion.
The Flawed Narrative Around Sex Work and Deconstructing Purity Culture
In the deconstruction space, there’s a growing trend of equating sexual liberation with empowerment while rejecting any critique of the sex industry as moral panic. A popular post circulating on International Sex Workers Day exemplifies this mindset, arguing that deconstructing purity culture requires deconstructing any negative views of sex work. The claim? Sex work and sex trafficking are entirely separate, and many big Christian anti-trafficking organizations wrongly conflate the two to push an agenda. The post insists that if a person is not forced, defrauded, or coerced, they are simply making a free choice to engage in sex work. But this argument is deeply flawed when examined through historical context, real-world data, and the experiences of women who have lived through it.
The Demand Problem: Why Legalizing Sex Work Doesn’t Protect Women
One of the most critical oversights in this argument is the failure to acknowledge that sex work is a demand-driven industry. As Louise Perry outlines in The Case Against the Sexual Revolution, countries that have legalized prostitution have seen an increase in trafficking. Why? Because legalizing the industry normalizes the demand for paid sex, and when there aren’t enough willing participants, traffickers step in to fill the gap. Studies show that in places like Germany and the Netherlands, where prostitution is legal, trafficking rates have skyrocketed because the market rewards pimps and exploiters. The idea that sex work can be fully separate from trafficking ignores the economic reality that supply follows demand.
Linda Lovelace’s experience in Deep Throat is a perfect example of this. The film was a massive success, grossing over $600 million, and was hailed as revolutionary at the time. But years later, Lovelace revealed that she had been coerced into performing in the film under violent and abusive conditions. Her book Ordeal exposed the hidden abuse within the industry—an industry that thrives precisely because there is a market for extreme, degrading content. This isn’t an isolated case; countless women have echoed similar stories after leaving the industry, only to be dismissed while they were still in it because they were expected to uphold the “liberation” narrative.
The Exploitation Behind the Industry
Another major flaw in the sex-work-as-liberation argument is the lack of accountability within the industry itself. MindGeek, the corporation behind the world’s largest pornography sites, has faced multiple civil lawsuits for monetizing non-consensual content—including child sexual abuse, rape, revenge pornography, and voyeuristic recordings of women showering. Reports from December 2020 revealed that the platform was infested with videos depicting abuse and that it profited from some of the darkest corners of human sexuality.
The industry thrives on the illusion that all participants are willing, yet it repeatedly fails to ensure consent. The reality is that the vast majority of those in sex work come from backgrounds of financial instability, trauma, or coercion—not from an empowered, freely chosen career path. The notion that sex work is “just another job” ignores how uniquely dangerous, exploitative, and often inescapable it can be.
The Broader Issue: Normalizing Harm Under the Guise of Liberation
This same pattern of dismissing harm under the banner of liberation isn’t exclusive to the sex industry. I recently came across another example in the deconstruction space where an account that advocates for women’s sexual empowerment was documenting her abortion experience on National Abortion Day. She filmed herself taking the abortion pill as if it were nothing—a casual, almost celebratory act. But this kind of messaging erases the medical realities and risks associated with the abortion pill. It ignores the fact that women absolutely should get an ultrasound before taking it to determine gestational age and rule out ectopic pregnancy, which can be fatal if left untreated. Reducing such a serious medical decision to a political performance trivializes the real consequences that many women face.
This connects back to the issue with sex work: the rush to de-stigmatize everything labeled as “empowerment” often leads to a dangerous lack of critical thought. If deconstruction is about questioning harmful narratives, then why aren’t we allowed to question the harm within the sex industry? Why does rejecting purity culture mean embracing an industry that, time and time again, has been built on coercion, abuse, and exploitation?
Deconstructing purity culture shouldn’t mean abandoning discernment. If anything, it should mean taking an even closer look at these industries and asking hard questions about who truly benefits from them. Because when we actually listen to the stories of women who have left sex work, the pattern is clear: what is sold as empowerment often turns out to be exploitation in disguise.
Healing & Advocacy
Looking back, my perspective has completely shifted. The journey out of the sex industry has been long and complicated, but I’m grateful for the clarity I have now. Organizations like Exodus Cry work to expose the realities of the commercial sex trade and fight for real change. And voices like Louise Perry’s are crucial in dismantling the harmful myths that keep this industry alive.
The sexual revolution promised liberation, but for many women, it delivered exploitation instead. The more we normalize the commodification of sex, the more we enable the very systems that harm us. It’s time to rethink everything we’ve been told about “sex work” and start asking: Who really benefits from this industry? Because it’s certainly not the women inside it.
If you’ve ever questioned the narrative around sex work, if you’ve been curious about the reality behind sugar dating, or if you want to hear from someone who’s been there—I invite you to tune in.
It’s time to move beyond the glamour and face the truth.
Welcome back to Taste of Truth Tuesdays. Today, we’re diving into a topic I’ve wanted to explore for a while now. Earlier this month, I came across a writer on Substack who posted something that really struck me. In his piece, he used dehumanizing language ‘assigned female at birth’. While his intention may have been to be inclusive, I found it to be exclusive and downright misogynistic.
It reminded me of back in 2021, I had a few people reach out to me on Instagram, pointing out that we had shifted from using the term ‘women’ to ‘AFAB’—’assigned female at birth.’ My gut reaction was intense—what the hell is going on here? It also reminds me of when I was living in Portland, I was constantly stressed, seeking external validation, and lacked the courage to speak up against gender ideology around 2013-2015. Little did I know, it would eventually take over the world.
Now, we’re going to dive into the consequences of transgenderism and its impact on children. And here’s the thing: I’m no longer afraid of being canceled or ridiculed. Honestly, I’ve already lost all my friends. But at this point, I’ve come to appreciate who I am, and standing for truth in today’s world has never been more important. It’s worth every consequence.
How We Got Here—The Origins of Gender Ideology
To understand how we went from recognizing biological sex as reality to debating whether we can even say the word “women” in medical journals, we have to look at where gender ideology came from.
This whole mess started with psychologist John Money in the 1950s. He was one of the first people to separate “gender” from “sex,” arguing that gender was a social construct, independent of biology. Expanding on John Money’s experiments is crucial because they expose the disturbing origins of gender ideology. Money, a psychologist and sexologist, was instrumental in pushing the idea that gender identity is entirely socially constructed, separate from biological sex. However, his most infamous experiment—the case of David Reimer—reveals the dark and unethical foundation of this belief system.
David Reimer was born male, alongside his identical twin brother, Brian. After a botched circumcision, Money convinced his parents to raise David as a girl, “Brenda,” after undergoing surgery and hormone treatments. Money believed this would prove that gender identity was purely a matter of socialization. However, David never truly identified as female. He struggled with severe psychological distress, eventually rejecting the imposed identity in his teenage years and transitioning back to male. His twin brother Brian also suffered severe emotional distress, and both tragically died by suicide in their 30s—a devastating consequence of Money’s reckless experiment.
The nature vs. nurture debate is at the heart of this issue. Money’s work attempted to prove that nurture—socialization and upbringing—could completely override biological sex. Yet, the failure of the Reimer case demonstrated the opposite: biology plays an undeniable role in identity and development. Attempts to force individuals into gender identities that contradict their biology often lead to severe psychological distress.
While John Money championed the idea that gender was purely a social construct, his ideological opponent, Dr. Milton Diamond, spent decades proving otherwise. Diamond, a biologist and sexologist, conducted extensive research showing that biological sex has an innate influence on identity. He exposed the flaws in Money’s work, particularly the David Reimer case, and argued that forcing an identity contrary to one’s biology leads to immense suffering. Diamond’s work underscored the importance of acknowledging biological sex while still allowing for individual gender expression—a stance completely at odds with today’s gender ideology, which seeks to erase biological realities altogether.
Intersex conditions are often misused as a justification for erasing sex-based distinctions. While intersex individuals exist, they make up a small fraction of the population and do not negate the binary nature of human sexual reproduction. Most intersex conditions result in variations of male or female biology, not a third sex. Using intersex as a reason to eliminate sex-based language ultimately harms both intersex and non-intersex individuals by denying the reality of biological differences.
Beyond David Reimer’s case, Money’s broader work was filled with moral controversies. His therapy sessions with young children were highly controversial and ethically disturbing by today’s standards. He conducted what he called “sexual rehearsal therapy,” which involved encouraging children to engage in sexual activities with their parents or siblings as a form of treatment for various psychological issues.
These sessions were intended to help children overcome sexual anxieties or developmental disorders, but they often crossed serious ethical boundaries and caused significant harm to the children involved. The lack of informed consent, the inappropriate nature of the activities, and the potential for long-term psychological damage have led to widespread criticism of Money’s methods.
Despite this, Money’s ideas laid the foundation for modern gender ideology. His theories, though discredited by cases like David Reimer’s, were absorbed into academia and later expanded upon by activists. The result? A cultural shift where subjective identity is prioritized over biological reality, and dissent is often met with backlash.
Understanding the origins of gender ideology is crucial because it reveals the shaky foundation upon which these ideas were built. Science, ethics, and real-world consequences all point to the same conclusion: biology matters, and attempts to erase it come at a significant human cost.
His theories were later expanded by Judith Butler in the ‘90s, who pushed the idea that gender is performative and entirely detached from biology. This philosophy has now morphed into the idea that sex itself is a “social construct.”
The Trans Flag’s Creator: A Window into Gender Ideology’s Evolution
Monica Helms, born Robert Hogge, designed the trans🏳️⚧️ pride flag in 1999.
According to researcher Dr. Sarah Goode, CEO of StopSO (Specialist Treatment Organization for the Prevention of Sexual Offending), pedophiles who organize online have developed their own culture, language, and symbols. One common symbol used in pedophile forums incorporates the colors baby blue, pink and white. In her lecture, ‘Hidden Knowledge: What We Ought to Know About Pedophiles,’ Dr. Goode shows a slide of the image, and says, “The pink half represents ‘girl lovers’ and the blue half represents ‘boy lovers.’”
The color code system appears to predate the initial design of the transgender flag and can be traced back to at least as early as 1997, according to online pro-pedophile forums.
Areas in Europe that advertise child trafficking to pedophile sex tourists have used the color code: “blue curtains mean a boy child prostitute and pink curtains a girl.”
It is unclear whether Helms was aware of this correlation at the time, but when discussing the symbolism behind the trans flag in an interview in 2017, Helms stated that blue represented young boys and pink represented young girls.
Whatever the case may be, his personal history and writings reveal disturbing patterns that echo the unsettling dynamics of gender ideology we’ve seen in figures like Dr. John Money. Helms, who now identifies as a woman, has long been involved in controversial and fetishistic behaviors, even writing “forced feminization” and erotic short stories. His writings include disturbing themes, such as the sexualization of minors, notably in a short story where a man marries a young girl who ages slowly, reflecting a disturbing fantasy that came to him in a dream.
In his memoir, More Than Just a Flag, Helms describes his “bigender” identity, as an “enlightened” being who floats between multiple identities, switching from male to female, sometimes simultaneously, or in an instant. He recalls times of experimentation, especially as an adult, where he would wear clothing inappropriate for his age and faced consequences for doing so at work.
Adding a deeply unsettling layer to the conversation, Helms, who was 70 at the time in 2022, made headlines by claiming to have changed his age to 25. Given the logic behind these transformations, this age shift sparked a viral conversation, with some commenters pointing out that his partner, Darlene Darlington Wagner, would now be “just 16 years old.” This raises questions about how fluid identity could extend beyond gender and into age.
As gender ideology increasingly became intertwined with political movements, it found its way into the mainstream, especially within the Democratic Party. Initially, intellectual discussions around gender began with French philosophers whose ideas about the body, power, and identity influenced later iterations of gender theory. But these complex theories have since been stripped of their nuance and rebranded into a political dogma that now dominates much of the left-leaning discourse.
The Democratic Party, which once championed civil rights and social justice, now finds itself navigating a fine line between advocating for freedom and accommodating forces that seek to change the very definition of identity itself. But at what cost? The more corporate interests and industries gain traction in shaping these ideologies, the more the left’s original values of anti-corporate resistance become a distant memory.
Which brings us to today’s nightmare.
From Fringe Theory to Political Dogma—How Gender Ideology Took Over the Democratic Party
How did academic theorizing become an institutionalized belief system within mainstream politics, particularly in the Democratic Party? This transformation happened through several key developments:
The Rise of Queer Theory in Academia – Universities became breeding grounds for gender ideology throughout the 1990s and 2000s. Gender studies departments, influenced by postmodernist philosophy, framed gender as entirely fluid, rejecting biological sex distinctions. As students trained in these theories graduated and took positions in media, education, and activism, they carried these ideas into broader society.
Institutional Capture and Activism – Activist organizations like the Human Rights Campaign (HRC) and the American Civil Liberties Union (ACLU) began pushing gender ideology into corporate policies, legal frameworks, and public schools. Their influence, combined with the rapid spread of social media, helped mainstream these concepts far beyond the academic world.
Legal and Policy Shifts – Under the Obama administration, gender ideology gained political traction, particularly through Title IX reinterpretations that mandated schools to accommodate self-declared gender identities. This was further expanded under the Biden administration, with policies requiring federally funded institutions to adopt gender-affirming policies in sports, healthcare, and education. Let’s talk about the hilarious double standards around the billionaires funding the LGBT movement. We’ve all seen the left melting down over the influence of billionaires—except, of course, when those billionaires are funding agendas they support. An article from First Things calls out some of the big names behind the LGBT movement, and guess what? It’s showcases this massive contradiction.
Big Tech and Media Reinforcement – Social media platforms, major news outlets, and entertainment industries began actively promoting gender ideology while censoring dissenting views. This created a cultural environment where questioning gender ideology was framed as hateful or bigoted, further entrenching it within left-wing politics.
The Redefinition of Civil Rights – Transgender identity was increasingly framed as the next major civil rights frontier, equating sex-based protections with racial and disability rights. This shifted the Democratic Party’s platform to fully embrace gender ideology, making skepticism or critique politically unacceptable within mainstream liberal discourse.
The Shift from ‘Women’ to ‘AFAB’—Erasing Women for Ideology
So why has the term “women” been replaced with “AFAB” (Assigned Female At Birth)? The justification is that saying “women” is “exclusionary” to trans-identified females. But in reality, it’s deeply misogynistic.
Jennifer Bilek, in her Dispatches from the 11th Hour essays, has done incredible work exposing how gender ideology isn’t some organic civil rights movement—it’s a well-funded social engineering project backed by billionaires and biotech companies. She points out that this linguistic shift isn’t just about “inclusion.” It’s about destabilizing categories of sex for the benefit of corporate and medical industries.
When you erase the words “women” or “woman,” you erase women’s ability to advocate for their needs. You make it harder to talk about female-specific health issues. And you make it easier for policies to prioritize ideology over science.
The Medical and Scientific Consequences of Erasing Sex
This isn’t just an abstract cultural issue. It has real, dangerous consequences for medicine and science.
Historically, women have been excluded from medical research—for decades, studies were conducted almost exclusively on male subjects, and the results were assumed to apply to women. The problem? Women are not small men. We have different hormonal cycles, different metabolic rates, and different responses to medications.
Here are just a few examples of how ignoring biological sex in medicine harms women:
Heart disease: Women’s symptoms are different from men’s, and because most research was done on men, women are more likely to be misdiagnosed.
ACL injuries: Women are at a significantly higher risk due to differences in hip structure and ligament laxity, yet training protocols are still modeled on male athletes.
Medication dosages: Women metabolize drugs differently, but dosages are often tested on male bodies, leading to overdoses or ineffective treatments for women.
In 2016, the NIH finally mandated that women be included in medical research, a huge step forward. But now, under gender ideology, we’re reversing that progress by saying we can’t acknowledge sex at all.
If we replace “women’s health” with “AFAB health,” how do we effectively study and treat female-specific conditions like PCOS, endometriosis, or pregnancy-related complications?
We don’t. Because that’s the point.
The Connection Between Transgenderism and Transhumanism
As the journalist, Stella Morabito, has written:
“Transgenderism is a vehicle for state power and censorship.”
It is tyranny dressed up in the clothes of what has become the carcass of the progressive left and it seeks absolute power and control over humanity and nature.
This is where things get dark.
Jennifer Bilek and other researchers have pointed out how gender ideology is just one arm of a larger movement: transhumanism—the belief that humanity should merge with technology, that our bodies are “obsolete,” and that we should ultimately move beyond biology altogether.
Think about what the transgender movement pushes:
The idea that our bodies are wrong and need to be medically altered
A reliance on synthetic hormones for life
The normalization of body modification to fit identity over reality
Now zoom out: Who benefits from this ideology? Pharmaceutical companies. The same billionaires pushing trans activism are also deeply invested in AI, biotech, and synthetic biology.
Oligarchs on both the political right like Peter Thiel and on the left like Jeff Bezos. JD Vance is the co-founder of Narya Capital and invested in Amplied Bio which has announced a strategic partnership RNAV8 to support MRNA therapeutic developers. Even MAHA’s hero RFK Jr has invested in Crispr technology. Financially disclosers released in Jan 2025 reveal he holds invested in Crispr therapeutics which specialists in gene editing technologies, as well as Dragon Fly Therapeutics which focuses on immunotherapies. So, despite his history of expressing concerns against gene-editing therapy. He did state he would divest from these companies if confirmed secretary of HHS. So, Mr. Secretary, we are keeping eyes on you. 👀
I haven’t even mentioned of Elon Musk with NeuraLink and who knows what else that guy has planned. I am a big fan of DODGE and the exposure of the corruption, YET I definitely keep a skeptical eye on him as well.
The goal is not just to let people “live as their authentic selves.” The goal is to dissolve sex-based reality entirely, making people dependent on medical interventions for life. This isn’t liberation—it’s medical enslavement.
Brave New World Revisited: The Synthetic Creation of Culture
Earlier this year I read Huxley’s Brave New World, and it didn’t read as fiction, it read as he had a crystal ball into the future. In his dystopia, human reproduction was industrialized, the family unit was obsolete, and people were engineered for compliance under the guise of “progress.” Sound familiar? The push for synthetic reproduction, the erasure of sex-based identity, and the growing narrative that biology itself is a problem all mirror Huxley’s warning.
Jennifer Bilek exposes how transhumanism is the real endgame. The same corporate interests promoting gender ideology are also pioneering artificial wombs, genetically modified embryos, and bioengineered organ harvesting. This is a world where human beings are no longer conceived but manufactured. Where the natural, biological family is replaced by state-sanctioned, lab-grown “life.”
Huxley warned us about a future where people would love their servitude—where the loss of freedom would be reframed as liberation. That future is unfolding now. The question is: Are we resisting dehumanization, or are we embracing it under a new name?
The Erasure of Women Illustration by Greg Groesch
Fighting Back Against the Erasure of Women
So what do we do?
Refuse to comply with ideological language. Women are women—not AFABs.
Call out the erasure of sex in medicine and policy. We must advocate for sex-based language in healthcare.
Expose the billionaires funding this movement. This is not grassroots activism—it’s top-down social engineering.
The fight to protect reality isn’t just about ideology. It’s about protecting women, safeguarding science, and ensuring future generations don’t grow up in a world where “female” is a forbidden word.
Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.
These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.
The Evolution of Body Image: From Calorie Counting to the Cult of Fitness
Our cultural obsession with body modification isn’t new—it’s just evolved.
In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:
“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”
For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.
So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.
The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.
15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.
Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.
By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”
The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong
But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic(Pei et al., 2020).
This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.
Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.
How Genetics Impact Strength and Muscle Development
Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
Myostatin: The Genetic “Muscle Growth Brake”
Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
Testosterone and Hormonal Variability
Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids)(Kraemer et al., 1998).
Bone Structure and Muscle Insertions: The Aesthetic Factor
Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).
The Dangerous Myth of “Hard Work = Guaranteed Results”
Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.
This myth leads to:
Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.
The Industry’s Selective Silence on Genetics
Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:
Expensive training programs promising “X body in X weeks.”
Supplement stacks claiming to “maximize muscle growth.”
The illusion that buying a program from a shredded influencer will make you look like them.
Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.
After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.
Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.
Fitspiration: The Reinvention of Beauty Standards
A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.
But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.
Fitspiration and Self-Objectification: The Internalized Gaze
Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.
John Berger describes this process perfectly in Ways of Seeing:
“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”
Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.
And the consequences are severe:
Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.
In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.
By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.
The Connection Between Fitspiration, Porn Culture, and Self-Objectification
The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:
The top three porn sites receive a combined 134,491 visits per minute.
Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
How This Connects to Fitspiration and Porn Culture
At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.
Both fitspiration and porn culture promote self-objectification. Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.
Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.
Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.
Both industries capitalize on the illusion of empowerment. One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).
The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.
The rise of OnlyFans and the blending of fitness and sex work. Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.
This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem(Boursier et al., 2020).
The Psychological Toll: What Happens When Women Internalize These Messages?
Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:
Perform worse on cognitive tasks (Fredrickson et al., 1998).
Experience greater body shame and anxiety (Moradi & Huang, 2008).
Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).
And this has real-world consequences. Women who internalize self-objectification are more likely to experience:
Higher rates of depression and anxiety
Greater susceptibility to eating disorders
Lower confidence in their physical abilities
Reframing the Narrative: What’s the Alternative?
Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.
Strength training should be about what your body can do, not how it looks.
Health and fitness should prioritize function over pain.
Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.
Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.
I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.
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