The historical Jesus Fact or Fiction? PART 2

Archaeology, “External Evidence,” and Groundhog Day in the Comment Section

Welcome back to Taste of Truth Tuesdays, where we stay curious, stay skeptical, and keep a healthy distance from any dogma, whether it’s wrapped in a Bible verse or a political ideology.

This is Part Two of my Jesus Myth series, and I’m going to be straight with you:

This one is a doozy.
Buckle up, buttercup. Feel free to pause and come back.

Originally, the plan was to bring David Fitzgerald back for another conversation. If you listened to Part One, you know he’s done a ton to popularize the idea that Jesus never existed and to dismantle Christian dogma. I still agree with the core mythicist claim: I don’t think the Jesus of the Gospels was a real historical person. If you missed it, here is the link.

But agreeing with someone’s conclusion doesn’t mean I hand them a free pass on how they argue.

After our first interview, I went deeper into Fitzgerald’s work and into critiques of it (especially Tim O’Neill’s long atheist review that absolutely shreds his method.) While his critique of Fitzgerald’s arguments is genuinely useful; his habit of branding people with political labels (“Trump supporter,” “denier”) to discredit them is… very regressive.

It’s the same purity-testing impulse you see in progressive (should be regressive) spaces, just performed in a different costume.

And that’s what finally pushed me over the edge:
The more I watch the atheist/deconstruction world online, the more it reminded me of the exact rigid, dogmatic cultures people say they escaped.

Not all atheists, obviously. But a very loud chunk of that ecosystem runs on:

  • dunking, dog-piling, and humiliation
  • tribal loyalty, not actual inquiry
  • “You’re dead to me” energy toward anyone who may lean conservative or shows nuance

It’s purity culture in different branding.

Then I read how Fitzgerald responded to critics in those archived blog exchanges (not with clear counterarguments) but with emotional name-calling and an almost devotional defense of his “hero and mentor,” Richard Carrier. For me, that was a hard stop.

Add to that: his public Facebook feed is full of contempt for moderates, conservatives, “anti-vaxxers,” and basically anyone outside progressive orthodoxy. My audience includes exactly those people. This space is built for nuance for people who’ve already escaped one rigid belief system and are not shopping for a new one.

He’s free to have his politics.
I’m free not to platform that energy.

So instead of Part Two with a guest, you’re getting something I honestly think is better:

  • me (😜)
  • a stack of sources
  • a comment section that turned into a live demo of modern apologetics
  • and a segment at the end where I turn the same critical lens on the mythicist side — including Fitzgerald himself

Yes, we’re going there. Just not yet.


Previously on Taste of Truth…

In Part One, I unpacked why “Jesus might never have existed” is treated like a taboo thought — even though the historical evidence is thin and the standards used to “prove” Jesus would never pass in any other field of ancient history.

Then, in a Taste Test Thursday episode, I zoomed out and asked:
Why do apologists argue like this at all?
We walked through:

  • early church power moves
  • modern thought-stopping tricks
  • and Neil Van Leeuwen’s idea of religious “credences,” which don’t function like normal factual beliefs at all

That episode was about the machinery.

Today is about the evidence. Especially the apologetic tropes that showed up in my comments like a glitching NPC on repeat.


⭐ MYTHS #6 & #7 — “History and Archaeology Confirm the Gospels”

Papyrus P52 (𝔓52), often called the oldest New Testament manuscript. (It’s the size of a credit card)
Apologists treat it like a smoking gun.
It contains… one complete word: ‘the.’

These two myths always show up together in the comments, and honestly, they feed off each other. People claim, “history confirms the Gospels,” and when that collapses, they jump to “archaeology proves Jesus existed.” So, I’m combining them here, because the evidence (and the problems) overlap more than apologists want to admit.

In short:
Archaeology confirms the setting. History confirms the existence of Christians.
Neither confirms the Jesus of the Gospels.

And once you actually look at the evidence, the apologetic scaffolding falls apart fast.


1. What Archaeology Really Shows (and What It Doesn’t)

If Jesus were a public figure performing miracles, drawing crowds, causing disturbances, and being executed by Rome, archaeology should show something tied to him or to his original movement.

Here’s what archaeology does show:

  • Nazareth existed.
  • Capernaum existed.
  • The general layout of Judea under Rome.
  • Ritual baths, synagogues, pottery, coins.
  • A real Pilate (from a fragmentary inscription).

That’s the setting.

Here’s what archaeology has never produced:

  • no house of Jesus
  • no workshop or tools
  • no tomb we can authenticate
  • no inscription naming him
  • no artifacts linked to the Twelve
  • no evidence of a public ministry
  • no trace of Gospel-level notoriety

Not even a rumor in archaeology that points to a miracle-working rabbi.
Ancient Troy existing doesn’t prove Achilles existed.
Nazareth existing doesn’t prove Jesus existed.

Apologists push the setting as if it confirms the character. It doesn’t.


2. Geography Problems, Anachronisms & Literary Tells

If the Gospels were eyewitness-based biographies, their geography would line up with first-century Palestine.

Instead, we get:

• Towns that don’t match reality

The Gerasene/Gadarene/Gergesa demon-pig fiasco moves between three different locations because the original story (Mark) puts Jesus 30 miles inland… nowhere near a lake or cliffs.

• Galilee described like a later era

Archaeology shows Galilee in the 20s CE was:

  • taxed to the bone
  • rebellious
  • dotted with large Romanized cities like Sepphoris and Tiberias

But the Gospels portray quaint fishing villages, peaceful Pharisees, and quiet countryside. This reflects post-70 CE Galilee: the era when the Gospels were actually written.

• Homeric storms on a tiny lake

Mark treats the Sea of Galilee like the Aegean (raging storms, near capsizings, disciples fearing death) even though ancient critics mocked this because the “sea” is a small lake.

Dennis MacDonald shows Mark lifting whole scenes from Homer, which explains the mismatch: his geography serves his literary needs, not the historical landscape.

• Joseph of “Arimathea” (a town no one can find)

Carrier and others point out the name works more like a literary pun (“best disciple town”) than a real toponym.

• Emmaus placed at different distances

Luke places it seven miles away. Other manuscripts vary. There was no fixed memory.

These aren’t the mistakes of people writing about their homeland.
They’re the mistakes of later authors constructing a symbolic landscape.


3. The Gospel Trial Scenes: Legally Impossible

This is the part Christians never touch.

One of the most respected legal scholars of ancient Jewish law did a line-by-line analysis of the Gospel trial scenes. He wasn’t writing from a religious angle, he approached it strictly as a historian of legal procedure.

His conclusion?
The trial described in the Gospels violates almost every rule of how Jewish courts actually worked.

According to his research:

  • capital trials were never held at night
  • they were not allowed during festivals like Passover
  • capital verdicts required multiple days, not hours
  • the High Priest did not interrogate defendants
  • witness testimony had to match
  • beating a prisoner during questioning was illegal
  • and Jewish courts didn’t simply hand people over to Rome

When you stack these facts together, it becomes clear:

The Gospel trial scenes aren’t legal history…. they’re theological storytelling.

That’s before we even get to Pilate.

Pilate was not a timid bureaucrat.

He was violent, ruthless, removed from office for brutality.


4. Acts Doesn’t Remember Any Gospel Miracles

If Jesus actually:

  • drew crowds,
  • fed thousands,
  • raised the dead,
  • blacked out the sun,
  • split the Temple curtain,
  • and resurrected publicly…

Acts (written after the Gospels) should remember all of this.

Instead:

  • No one in Acts has heard of Jesus.
  • No one mentions an empty tomb.
  • No one cites miracles as recent events.
  • Roman officials are clueless.
  • Paul knows Jesus only through visions and the scriptures.

Acts behaves exactly like a community whose “history” was not yet written.


5. Manuscripts: Many Copies, No Control

Apologists love saying:

“We have 24,000 manuscripts!”

Quantity isn’t quality.

  • almost all are medieval
  • the earliest are tiny scraps
  • none are originals
  • no first-century copies
  • scribes altered texts freely
  • entire passages were added or deleted
  • six of Paul’s letters are pseudonymous
  • many early Christian writings were forged

Even Origen admitted that scribes “add and remove what they please” (privately, of course.)

The manuscript tradition looks nothing like reliable preservation.


6. The Church Fathers Don’t Help (and They Were Tampered With Too)

This is where Fitzgerald’s chapter hits hardest.

Before 150 CE, we have:

  • no Church Father quoting any Gospel
  • no awareness of four distinct Gospels
  • no clear references to Gospel events

Justin Martyr (writing in the 150s) is the first to quote anything Gospel-like, and:

  • he never names Matthew, Mark, Luke, or John
  • many of his quotes don’t match our Gospels
  • he calls them simply “the memoirs”

Even worse:

The writings of Ignatius, Polycarp, Dionysius of Corinth, and many others were tampered with.
Some were forged entirely.

So the apologetic claim “The Fathers confirm the Gospels” collapses:

They don’t quote them.
They don’t know them.
And their own texts are unstable.

Metzger claimed we could reconstruct the New Testament from the Fathers’ quotations but his own scholarship shows the Fathers don’t quote anything reliably until after the Gospels were circulating.


7. External Pagan Sources: Late, Thin, and Dependent on Christian Claims

This is the other half of the myth… that “history” outside the Bible confirms Jesus.

Let’s look quickly:

• Tacitus (116 CE)

Reports what Christians of his day believed.
He cites no source, no archive, no investigation.

• Pliny (c. 111 CE)

Says Christians worship Christ “as a god.”
Confirms Christians existed — not that Jesus did.

• Josephus (93 CE)

The Testimonium is tampered with.
Even conservative scholars admit Christian hands were all over it.
The “James, brother of Jesus” line is ambiguous at best.

These are not independent confirmations.
They’re late echoes of Christian claims.


In closing:

You can confirm:

  • towns
  • coins
  • synagogues
  • political offices
  • geography

But that only shows the world existed, not the characters.

The Gospels are theological narratives composed decades later, stitched out of scripture, symbolism, literary models, and the needs of competing communities.

Archaeology confirms the backdrop.
History confirms the movement.
Neither confirms the biography.

Once you strip away apologetic spin, the evidence points to late, literary, constructed narratives, not eyewitness records of a historical man.


Myth #8: “Paul and the Epistles Confirm the Gospels”

Albert Schweitzer pointed out that if we only had Paul’s letters, we would never know that:

  • Jesus taught in parables
  • gave the Sermon on the Mount
  • told the “Our Father” prayer
  • healed people in Galilee
  • debated Pharisees

From Paul and the other epistles, you wouldn’t even know Jesus was from Nazareth or born in Bethlehem.

That alone should make us pause before saying, “Paul confirms the Gospels.”

Paul’s “Gospel” Is Not a Life Story

When Paul says “my gospel,” he doesn’t mean a narrative like Matthew, Mark, Luke, or John. His gospel is:

  • Christ died for our sins
  • was buried
  • was raised
  • now offers salvation to those who trust him

No:

  • Bethlehem, Nazareth, Mary, Joseph
  • John the Baptist
  • miracles, exorcisms, parables
  • empty tomb story with women at dawn

And this isn’t because Paul is forgetful. His letters are full of perfect moments to say, “As Jesus taught us…” or “As we all know from our Lord’s ministry…”

He never does.

Instead, he appeals to:

  • his own visions
  • the Hebrew scriptures (in Greek translation, the Septuagint)
  • what “the Lord” reveals directly to him

For Paul, Christ is:

  • “the image of the invisible God”
  • “firstborn of all creation”
  • the cosmic figure through whom all things were made
  • the one who descends to the lower realms, defeats spiritual powers, and ascends again

That is cosmic myth language… not “my friend’s rabbi who did a lot of teaching in Galilee a few decades ago.”

The “Lord’s Supper,” Not a Last Supper

The one place people think Paul lines up with the Gospels is 1 Corinthians 11, where he describes “the Lord’s Supper.”

Look closely:

  • He never calls it “the Last Supper.”
  • He never says it was a Passover meal.
  • He never places it in Jerusalem.
  • He says he received this ritual from the Lord, not from human eyewitnesses.

The phrase he uses, kuriakon deipnon (“Lord’s dinner”), is the same kind of language used for sacred meals in pagan mystery cults.

The verb he uses for “handed over” is used elsewhere of God handing Christ over, or Christ handing himself over not of a buddy’s betrayal. The specific “Judas betrayed him at dinner” motif shows up later, in the Gospels.

Then, when later authors retell the scene, they can’t even agree on the script. We get:

  • Paul’s version
  • Mark’s version
  • Matthew’s tweak on Mark
  • Luke’s two different textual forms
  • and John, who skips a Last Supper entirely and relocates the “eat my flesh, drink my blood” thing to a synagogue sermon in Capernaum

That looks less like multiple eyewitness reports and more like a liturgical formula evolving as it gets theologized.

Hebrews and the Missing Connection

The author of Hebrews:

  • goes deep on covenant and sacrificial blood
  • quotes Moses: “This is the blood of the covenant…”
  • spends time on Melchizedek, who brings bread and wine and blesses Abraham

In other words:
The author sets up what would be a perfect sermon illustration for the Last Supper… but he never takes it. No “as our Lord did on the night he was betrayed.” No Eucharist scene. No Passover meal.

The simplest explanation:
He doesn’t know that story. He knows the ritual meaning; the later narrative scene in Jerusalem hasn’t been invented yet in his circle.

How Paul Says He Knows Christ

Paul is very clear about his source:

  • He did not receive his gospel from any human (Galatians 1).
  • He barely met the Jerusalem “pillars,” waited years to even visit them, and insists they added nothing to his message.
  • He says God “revealed his Son in me.”
  • His scriptures are the Septuagint, which he reads as a giant coded story about Christ.

In other words, for Paul:

  • Christ is a hidden heavenly figure revealed in scripture and visions.
  • The “mystery” has just now been unveiled.

That only makes sense if there wasn’t already a widely known human teacher whose sayings and deeds were circulating everywhere.

The Silence of the Other Epistles

If it were just Paul, we could say, “That’s just Paul being weird.”

But the pattern runs across the other epistles:

From the New Testament letters outside the Gospels and Acts, you would never know:

  • Jesus was from Nazareth or born in Bethlehem
  • he grew up in Galilee
  • he taught crowds, told parables, healed people, or exorcised demons
  • he had twelve disciples, one of whom betrayed him
  • there were sacred sites tied to his life in Jerusalem

“Bethlehem,” “Nazareth,” “Galilee” do not appear in those letters with reference to Jesus. Jerusalem is never presented as, “You know, the place where all this just happened.”

The supposed “brothers of the Lord” never act like family with stories to tell. The letters attributed to James and Jude don’t even mention they’re related to Jesus.

When these early authors argue about circumcision, food laws, purity, and ethics, they consistently go back to the Old Testament…not to anything like a Sermon on the Mount.

That is very hard to reconcile with a memory of a recent, popular Galilean preacher inspiring the entire movement.


Myth #9: “Christianity Began With Jesus and His Twelve Besties”

If you grew up on Acts, you probably have this movie in your head:

  • Tiny, persecuted but unified Jesus movement
  • Centered in Jerusalem
  • Led by Jesus’ family and the Twelve
  • Paul shows up later in season two as the complex antihero

That’s the canonical story.

When you step back and read our earliest sources on their own terms, that picture melts.

Fragmented from the Start

In 1 Corinthians, Paul complains:

“Each of you says, ‘I belong to Paul,’ or ‘I belong to Apollos,’ or ‘I belong to Cephas,’ or ‘I belong to Christ.’ Is Christ divided?” (1 Cor. 1:12–13)

That’s not “one unified church.”

He also:

  • rants about people “preaching another Jesus”
  • calls rival apostles “deceitful workers,” “false brothers,” “servants of Satan”
  • invokes curses on those preaching a different gospel (Gal. 1:6–9; 2 Cor. 11)

Meanwhile, the early Christian manual Didakhē warns communities about wandering preachers who are just “traffickers in Christs” (what Bart Ehrman nicknames “Christ-mongers.”)

Right away, we see:

  • multiple groups using the Christ label
  • competing versions of what “the gospel” even is
  • no sign of one tight central group everyone agrees on

Different Jesuses for Different Communities

By the time the Gospels and later texts are in circulation, we can already see:

  • Paul’s Christ: a cosmic, heavenly savior, revealed in scripture and visions, ruling spiritual realms
  • Thomasine Christ: in the Gospel of Thomas, salvation comes through hidden wisdom; there’s no crucifixion or resurrection narrative
  • Mark’s Jesus: a suffering, misunderstood Son of God who’s “adopted” at baptism and abandoned at the cross
  • John’s Jesus: the eternal Logos, present at creation, walking around announcing his unity with the Father
  • Hebrews’ Christ: the heavenly High Priest performing a sacrifice in a heavenly sanctuary

These are not just “different camera angles on the same historical guy.” They reflect:

  • different liturgies
  • different cosmologies
  • different starting assumptions about who or what Christ even is

And notice: there is no clean pipeline from “this man’s twelve students carefully preserved his teachings” into this wild diversity.

Paul vs. Peter: Not a Cute Disagreement

Acts spins the Jerusalem meeting as:

  • everyone sits down
  • hashes things out
  • walks away in perfect unity

Paul’s own account (Galatians 2) is… not that:

  • he calls some of the Jerusalem people “false brothers”
  • he says they were trying to enslave believers
  • he says he “did not yield to them for a moment”
  • he treats the supposed “pillars” (Peter, James, John) as nobodies who “added nothing” to his gospel

That’s not a friendly staff meeting. That’s two rival Christianities:

  • a more Torah-observant, Jerusalem-centered Jesus-sect
  • Paul’s law-free, Gentile-mystic Christ-sect

Acts, written later, airbrushes this into harmony. The letters show how close the whole thing came to a full split.

Where Are the Twelve?

If Jesus’ twelve disciples were:

  • real,
  • the main founders of Christianity,
  • traveling around planting churches,

we’d expect:

  • lots of references to them
  • preserved teachings and letters
  • at least some reliable biographical detail

Instead:

  • the lists of the Twelve don’t agree between Gospels
  • some manuscripts can’t even settle on their names
  • outside the Gospels and Acts, the Twelve basically vanish from the first-century record

Paul:

  • never quotes “the Twelve”
  • never appeals to them as the final authority
  • treats Peter, James, John simply as rival apostles, not as Jesus’ old friends

We have no authentic writings from any of the Twelve. The later “Acts of Peter,” “Acts of Andrew,” “Acts of Thomas,” etc., are generally acknowledged to be later inventions.

The simplest explanation is not that the Twelve were historically massive and weirdly left no trace. It’s that:

  • “The Twelve” are symbolic: twelve tribes, twelve cosmic seats, twelve zodiac signs, take your pick.
  • Their names and “biographies” were built after the theology, not before.

The Kenosis Hymn: Jesus as a Title, Not a Birth Name

In Philippians 2, Paul quotes an early hymn:

“Being found in human form, he humbled himself
and became obedient to the point of death — death on a cross.
Therefore God highly exalted him
and gave him the name that is above every name,
so that at the name of Jesus every knee should bow…”

Notice:

  • The hymn does not say God gave him the title “Lord.”
  • It says God gave him the name Jesus after the exaltation.

That is not what you expect if “Jesus” was already the known name of a village carpenter from Nazareth. It makes a lot more sense if:

  • “Jesus” functions originally as a divine name for a savior figure (“Yahweh saves”),
  • assigned in the mythic story after his cosmic act,
  • and only later gets retrofitted as the everyday name of a human hero.

Mark: From Mystery Faith to “Biography”

All of this funnels into the earliest Gospel: Mark.

Mark announces up front that he’s writing a gospel, not a biography. Modern scholars have shown that Mark:

  • builds scenes out of Old Testament passages
  • mirrors patterns from Greek epics
  • structures the story like a giant parable, where insiders are given “the mystery of the kingdom,” and outsiders only get stories

In Mark’s own framework, Jesus speaks in parables so that many will see but not understand. The whole Gospel plays that way: symbolic narrative first, later read as straight history once the church gains power.

So did Christianity “begin with Jesus and his apostles”?

If by that you mean:

One coherent movement, founded by a famous rabbi with twelve close disciples, faithfully transmitted from Jerusalem outward…

Then no. That’s the myth.

What we actually see is:

  • multiple competing Jesuses
  • rival gospels and factions
  • no clear paper trail from “Jesus’ inner circle”
  • later authors stitching together a cleaned-up origin story and branding rivals as “heresy”

Biographies came after belief, not before.


Myth #10: “Christianity Was a Miraculous Overnight Success That Changed the World”

The standard Christian flex goes like this:

“No mere myth could have spread so fast and changed the world so profoundly. That proves Jesus was real.”

Let’s slow that down.

But before we even touch the growth rates, we need to name something obvious that apologists conveniently forget:

Christianity wasn’t the first tradition built around a dying-and-rising savior. Not even close.

Long before the Gospels were written, the ancient Near East had already produced fully developed resurrection myths. One of the oldest (and one of the most important) belonged to Inanna, the Sumerian Queen of Heaven.

Ancient Akkadian cylinder seal (2350–2150 BCE) depicting Inanna

Inanna’s Descent (c. 2000–3000 BCE) is the earliest recorded resurrection narrative in human history.

She descends into the Underworld, is stripped, judged, executed, hung on a hook, and then through divine intervention, is brought back to life and restored to her throne.

Learn more about the story of Inanna here.

This story predates Christianity by two thousand years and was well known across Mesopotamia.

In other words:

The idea that a divine figure dies, descends into darkness, and returns transformed was already ancient before Christianity was even born.

So, the claim that “no myth could spread unless it were historically real” falls apart immediately. Myths did spread. Myths do spread. Myths shaped entire civilizations long before Jesus entered the story.

Now (with that context in place) let’s actually talk about Christianity’s growth..

Christianities Stayed Small…. Until Politics Changed

Carrier’s modeling makes it clear:

  • even if you start with generous numbers (say 5,000 believers in 40 CE),
  • you still don’t get anywhere near a significant percentage of the Empire until well into the third century

And that includes all groups who believed in some form of Christ — including the later-branded “heretics.”

So, for the first ~250 years, Christianity:

  • is tiny
  • is fragmented
  • is one cult among many in a very crowded religious landscape

The “miracle” is not early explosive growth. It’s what happens when their tiny, disciplined network suddenly gets access to empire-level power.

Rome Falls; Christianity Rises

Fitzgerald is right that Christianity benefitted from Rome’s third-century crisis:

  • chronic civil wars
  • inflation and currency debasement
  • border instability and barbarian incursions
  • trade networks breaking down
  • urban life contracting

As conditions worsened:

  • Christianity’s disdain for “worldly” culture
  • its emphasis on endurance, suffering, and heavenly reward
  • its growing bishop-led structure and charity networks

…all became more attractive to the poor and dispossessed.

“It was a mark of Constantine’s political genius … that he realized it was better to utilize a religion … that already had a well‑established structure of authority … rather than exclude it as a hindrance.” Charles Freeman, The Closing of the Western Mind: The Rise of Faith & the Fall of Reason  

But there’s a step many historians including Fitzgerald often underplay:

How Christianity destroyed the classical world.

From Tolerated to Favored to Tyrannical

A quick timeline:

  • 313-Constantine legalizes Christianity (Edict of Milan). Christianity is now allowed, not official. Constantine still honors Sol Invictus and dies as a pagan emperor who also patronized bishops.
  • 4th century– Christian bishops gain wealth and political leverage. Imperial funds start flowing to churches. Pagan temples begin to be looted or repurposed.
  • 380– Emperor Theodosius I issues the Edict of Thessalonica: Nicene Christianity becomes the official state religion.
  • 395 and after– Laws begin banning pagan sacrifices and temple worship. Pagan rites become crimes.

Catherine Nixey’s The Darkening Age and Charles Freeman’s The Closing of the Western Mind document how this looked on the ground:

  • temples closed, looted, or destroyed
  • statues smashed
  • libraries and shrines burned
  • philosophers harassed, exiled, or killed
  • non-Christian rites criminalized

Christianity didn’t “persuade” its way to exclusive dominance. It:

  • received funding and legal favor
  • then helped outlaw and dismantle its competition

That is not a moral judgment; it’s just how imperial religions behave.

The “Overnight Success” That Took Centuries and a State

So was Christianity a new, radically different, overnight success?

  • Not new: it recycled the son-of-god savior pattern, sacred meals, initiation, and rebirth themes common in the religious world around it. Even early church fathers admitted the similarities and blamed them on Satan “counterfeiting” Christianity in advance.
  • Not overnight: it stayed statistically tiny for generations.
  • Not purely spiritual success: it became powerful when emperors needed an obedient, centralized religious hierarchy to stabilize a collapsing state.

Christianity didn’t “win” because its evidence was overwhelming.

It won because:

  • it fit the needs of late-imperial politics
  • it built a strong internal hierarchy
  • it could supply social services
  • its leaders were willing to suppress, outlaw, and overwrite rival traditions

This is not unique. It’s a textbook case of how state-backed religions spread.


Why the Pushback Always Sounds the Same

After Part One, my comment sections turned into Groundhog Day:

  • “You’re ignoring Tacitus and Josephus!”
  • “Every serious scholar agrees Jesus existed.”
  • “Archaeology proves the Bible.”
  • “There are 25,000 manuscripts.”
  • “Paul met Jesus’ brother!”
  • “If Jesus wasn’t real, who started Christianity?”
  • “Ancient critics never denied his existence — checkmate.”
  • “You just hate religion.”
  • “This is misinformation.”

Different usernames. Same script.

This is where Neil Van Leeuwen’s work on religious credences helps:

  • Factual beliefs are supposed to track evidence. If you show me credible new data, I update.
  • Religious credences function differently: they’re tied to identity, community, and morality. Their job isn’t to track facts; it’s to hold the group together.

So when you challenge Jesus’ historicity, you’re not just questioning an ancient figure. You’re touching:

  • “Who am I?”
  • “Who are my people?”
  • “What makes my life meaningful?”

No wonder people come in hot.

That doesn’t make them stupid or evil. It just means the conversation isn’t really about Tacitus. It’s about identity maintenance.


Now Let’s Turn the Lens on Mythicism (Yes, Including Fitzgerald)

Here’s where I want to be very clear:

  • I am a mythicist.
  • I do not think the Jesus of the Gospels ever existed as a historical person.

But mythicism itself doesn’t get a free pass.

Carrier’s Probability Model: When Someone Actually Does the Math

Most debates about Jesus collapse into appeals to authority. Richard Carrier’s On the Historicity of Jesus at least does something different: it quantifies the evidence.

Using Bayesian reasoning, he argues roughly:

  • about a 1 in 3 prior probability that there was a “minimal historical Jesus”– a real Jewish teacher who got executed and inspired a movement
  • about 2 in 3 for a “minimal mythicist” origin– a celestial figure whose story later got historicized

Then, after weighing the actual evidence (Paul’s silence, the late Gospels, contradictions, etc.), he argues the probability of a historical Jesus drops further, to something like 1 in 12.

You don’t have to agree with his exact numbers to see the point:

  • Once you treat the sources like data, not dogma, the overconfident “of course Jesus existed, you idiot” stance looks a lot less justified.

O’Neill’s Critique of Fitzgerald: Atheist vs Atheist

Tim O’Neill, an atheist historian, wrote a long piece on Fitzgerald’s Nailed and does not hold back. His basic charges:

  • Fitzgerald oversells weak arguments
  • cherry-picks and misuses sources
  • ignores mainstream scholarship where it contradicts him
  • frames mythicism as bold truth vs. “apologist cowards,” which is just another tribal narrative

When Fitzgerald responded, he didn’t do so like someone doing serious historical work. He responded like an internet keyboard warrior.

And that same ideological vibe shows up in how he talks about people in general, which I said in the beginning.

Atheism as New Orthodoxy

The more time I spend watching atheist and deconstruction spaces online, the more obvious it becomes that a lot of these folks didn’t escape religion, they just changed uniforms. They swapped their church pews for Reddit threads, pastors for science influencers, and now “logic” is their new scripture.
Ya feel me?
It’s the same emotional energy: tribal validation, purity tests–like what do you believe or think about this? And the constant hunt for heretics who dare to ask inconvenient questions.

Say something even slightly outside the approved dogma…like pointing out that evolution (calm down, Darwin disciples) still has gaps and theoretical edges we haven’t fully nailed down and suddenly the comment section becomes the Inquisition.
They defend the theory with the exact same fervor evangelicals defend the Book of Revelation.
It’s wild.

And look, I’m all for science. I’m literally the girl who reads academic papers for funsies.
But when atheists start treating evolution like a sacred cow that can’t be questioned, or acting like “reason” is this perfect, unbiased tool that magically supports all their existing beliefs… that’s not skepticism. That’s a new orthodoxy, dressed up as a freethinker.
Different vocabulary, same psychology.
Good gravy, baby— calm down.

and….here’s the uncomfortable truth a lot of atheists don’t want to hear:

Reason isn’t the savior they think it is.

French cognitive scientists Hugo Mercier and Dan Sperber have spent years studying how humans actually use reason and prepare yourself because: we don’t use it the way we think. Their research shows that reason didn’t evolve to help us discover truth. It evolved to help us win arguments, protect our identities, and persuade members of our group.

In other words:

  • confirmation bias isn’t a flaw
  • motivated reasoning isn’t a glitch
  • tribal loyalty isn’t an accident

They are features of the reasoning system.

Which is why people who worship “logic” often behave exactly like the religious communities they left… just with new vocabulary and a different set of heretics.

This is also why intellectual diversity matters so much. You cannot reason your way to truth inside an ideological monoculture. Your brain simply won’t let you. Without competing perspectives, reasoning becomes nothing more than rhetorical self-defense, a way to signal loyalty to the tribe while pretending to be above it.

John Stuart Mill understood this long before modern cognitive science confirmed it. In On Liberty, Mill argues that truth isn’t something we protect by silencing dissent. Truth emerges through friction, through the clash of differing perspectives. A community that prides itself on “rational superiority” but cannot tolerate disagreement becomes just another church with a different hymnal.

And that’s where many atheist and deconstruction spaces are now.

They haven’t transcended dogma.
They’ve recreated it. Trading one orthodoxy for another.

This isn’t just about online atheists. This is about what happens when any movement stops questioning itself.


Challenging the Mythicist Side (Without Turning It Into Another Tribe)

Let’s get honest about the mythicist world too — because every camp has its blind spots.

Tim O’Neill’s critique of David Fitzgerald wasn’t just angry rhetoric. Strip away the insults, and he raises a few legitimate issues worth taking seriously:

1. Accusation of Agenda-Driven History

O’Neill argues that Fitzgerald starts with the conclusion “Jesus didn’t exist” and works backward, much like creationists do with Genesis.

Now Fitzgerald absolutely denies this. In his own words, he didn’t go looking for mythicism; mythicism found him when he started examining the evidence. And that’s fair.

But the deeper point still stands:

The mythicist movement can get so emotionally invested in debunking Christianity that it mirrors the very dogmatism it critiques.

You see this all over atheist spaces today — endless dunking, no nuance, purity tests, and very little actual curiosity.

That’s a valid critique.

2. Amateurism and Overreach

O’Neill also accuses Fitzgerald of relying too heavily on older scholarship, making confident claims where the evidence is thin, and occasionally overstating consensus.

Again — not entirely wrong.
Fitzgerald’s book is sharp and compelling, but it’s not the cutting-edge end of mythicism anymore.

There are places where he simplifies. There are places where he speculates.

This matters because mythicism deserves better than overconfident shortcuts.

3. Fitzgerald doesn’t push far enough

And ironically, this is where I diverge from O’Neill entirely. He thinks Fitzgerald goes too far; I think Fitzgerald stops too soon.

There are areas where the mythicist case has advanced beyond Fitzgerald’s framework, and he doesn’t touch them:

• The possibility that “Paul” himself is a literary construct

Nina Livesey and other scholars argue that:

  • The Pauline voice may be a 2nd-century invention.
  • The letters reflect Roman rhetorical conventions, not authentic 1st-century correspondence.
  • The “apostle Paul” may be a theological persona used to unify competing sects.

Fitzgerald doesn’t address this— but it’s now one of the most provocative frontiers in the field.

• The geopolitical legacy of Abrahamic supremacy

Fitzgerald critiques Christian nationalism. Great.
But he doesn’t go upstream to examine the deeper architecture:

How Abrahamic identity claims shaped law, land, empire, and modern geopolitics.

Abrahamic Power Isn’t Just Christian. Almost nobody looks at the broader landscape of Abrahamic influence in American politics and global power structures.

Once you zoom out, the picture gets a lot more complicated— and a LOT more revealing.

1. The Mormon Church Is a Financial Superpower

Most Americans have no idea how wealthy the LDS Church actually is.

The Mormon Church’s real estate & investment arm, Ensign Peak Advisors, was exposed in 2019 and again in 2023 for managing a secret portfolio now estimated at:

👉 $150–$200 billion

(Source: SEC filings, whistleblower leaks, Wall Street Journal)

To compare:

  • PepsiCo market cap: ~$175B
  • ExxonMobil (oil giant): ~$420B
  • Disney: ~$160B

Meaning:

📌 The LDS Church is financially on par with Pepsi and Disney, and not far behind Big Oil.

This is not a “church.” This is an empire.

And it invests strategically:

  • massive real estate acquisitions
  • agricultural control
  • media companies
  • political lobbying
  • funding influence networks

And let’s be clear:
Mormons see themselves as a literal remnant of Israel (the last tribe) destined to help rule the Earth “in the last days.”

Which brings us to…

2. Mormonism’s Quiet Partnership with the New Apostolic Reformation (NAR)

NAR is the movement behind the so-called “Seven Mountain Mandate”— the belief that Christians must seize control of:

  1. Government
  2. Education
  3. Media
  4. Arts & Entertainment
  5. Business
  6. Religion
  7. Family

This is the backbone of Christian nationalism and it’s far more organized than people realize. But here’s the part that never gets discussed:

Mormon elites collaborate with NAR leadership behind the scenes.

Shared goals:

  • influence over U.S. political leadership
  • shaping national morality laws
  • preparing for a prophetic “kingdom age”
  • embedding power in those seven spheres

This isn’t fringe. This is the largest religious–political coalition in the country, and yet most journalists never touch it.

3. The Ziklag Group: A $25M-Minimum Christian Power Circle

You want to talk about “elite networks”?

Meet Ziklag: an ultra-exclusive Christian organization named after King David’s biblical stronghold. Requirements for membership: a minimum net worth of $25 million Their mission?
Not charity. Not discipleship.

Influence the Seven Mountains of society at the highest levels.

Members include:

  • CEOs
  • hedge-fund managers
  • defense contractors
  • political donors
  • tech founders

Including the billionaire Uihlein family, who made a fortune in office supplies, the Greens, who run Hobby Lobby, and the Wallers, who own the Jockey apparel corporation. Recipients of Ziklag’s largesse include Alliance Defending Freedom, which is the Christian legal group that led the overturning of Roe v. Wade, plus the national pro-Trump group Turning Point USA and a constellation of right-of-center advocacy groups.

AND YET…

Most people yelling about “Christian nationalism” have never even heard of Ziklag.

4. Meanwhile, Chabad-Lubavitch Has Met with Every U.S. President Since 1978

Evangelical influence isn’t the only Abrahamic power Americans ignore.

Chabad (a Hasidic cult with global reach) has:

  • direct access to every U.S. president
  • annual White House proclamations (“Education & Sharing Day”) explicitly honor a religious leader as a moral authority over the nation.
  • a network of emissaries (shluchim) embedded in power centers around the world

This is influence, not conspiracy.

This is religious lobbying at the highest level of government, treated as unremarkable simply because the public doesn’t understand it.

See the Pattern Yet?

When people say “Christian nationalism,” they’re talking about one branch of a much older tree.

Christianity isn’t the problem. Atheism isn’t the solution.

The issue is Abrahamic supremacy: the belief that one sacred lineage has the right to rule, legislate, moralize, and define history for everyone else.

Across denominations, across continents, across political parties, the pattern is the same:

  • chosen-people narratives
  • divine-right entitlement
  • mythic land claims
  • sacred-tier influence operations
  • the blending of theology with statecraft

“Groupish belief systems that justify valuing one’s group above others must be inventable.”
Religion as Make-Believe.

Exactly.

These power structures aren’t ancient relics. They’re alive, wealthy, organized, and deeply embedded in American political life. And yet we’re told to panic exclusively about MAGA Christians…
while studiously ignoring:

  • Mormon financial empires
  • NAR infiltration of U.S. political offices
  • Zionist influence networks
  • Chabad’s presidential pipeline
  • elite Christian dominionist groups like Ziklag

This isn’t about blaming individuals.

It’s about naming systems. Because if we’re going to talk honestly about orthodoxy, myth, and power…

we need to talk about all of it— not just the parts that are fashionable to critique.

4. Mythicism still hasn’t grappled with empire

Most mythicist writing stops at:
“Jesus didn’t exist.”

Cool. Now what? The real question is:

HOW? How did a mythical figure become the operating system for Western civilization?

So, here’s where I actually land:

Christianity didn’t emerge from a single man.
It emerged from competing myths, political incentives, scriptural remixing, imperial needs, and evolving group identities.

And if that makes me someone who doesn’t quite fit in the Christian world, the atheist world, or the deconstruction world? Perfect. My loyalty is to the question, not the tribe. That’s exactly where I plan to stay.

That’s exactly where I plan to stay.

aaaand as always, maintain your curiosity, embrace skepticism, and keep tuning in. 🎙️🔒


Footnotes

1. Jodi Magness, Stone and Dung, Oil and Spit (Eerdmans, 2011).

Archaeologist specializing in 1st-century Judea; emphasizes that archaeology illuminates daily life, but cannot confirm Jesus’ existence or Gospel events.

2. Eric M. Meyers & Mark A. Chancey, Archaeology, the Rabbis, and Early Christianity (Baker Academic, 2012).

Shows how archaeology supports context, not Gospel narrative details.

3. Steve Mason, Josephus and the New Testament, 2nd ed. (Hendrickson, 2003).

Explains why the Testimonium Flavianum is partially or heavily interpolated and cannot serve as independent confirmation of Jesus.

4. Alice Whealey, “The Testimonium Flavianum in Syriac and Arabic,” New Testament Studies 54.4 (2008): 573–590.

Analyzes manuscript traditions showing Christian editing of Josephus.

5. Louis Feldman, “Josephus,” Anchor Bible Dictionary, vol. 3 (Yale University Press, 1992).

Standard reference summarizing scholarly consensus about the unreliable portions of Josephus’ Jesus passages.

6. Brent Shaw, “The Myth of the Neronian Persecution,” Journal of Roman Studies 105 (2015): 73–100.

Shows Tacitus likely repeats Christian stories, not archival Roman data, making him a witness to Christian belief — not Jesus’ historicity.

7. Pliny the Younger, Epistles 10.96–97.

Earliest Roman description of Christian worship; confirms Christians existed, not that Jesus did.

8. Bart D. Ehrman, Misquoting Jesus (HarperOne, 2005).

Explains why New Testament manuscripts contain thousands of variations, with no originals surviving.

9. Dennis R. MacDonald, The Homeric Epics and the Gospel of Mark (Yale University Press, 2000).

Argues Mark intentionally modeled episodes on Homeric motifs — supporting literary construction rather than eyewitness reporting.

10. Attridge, Harold W., The Epistle to the Hebrews (Hermeneia Commentary Series).

Shows how Hebrews relies on celestial priesthood imagery and makes no connection to a recent earthly Jesus, even when opportunities are obvious.

11. Earl Doherty, The Jesus Puzzle (1999).

Early mythicist argument emphasizing the epistles’ lack of biographical Jesus data.

12. Richard Carrier, On the Historicity of Jesus (Sheffield Phoenix, 2014).

Presents a Bayesian model estimating mythicist origins as more probable than historicity.

13. Richard Carrier, Proving History (Prometheus, 2012).

Explains the historical method he uses for evaluating Jesus traditions.

14. Paula Fredriksen, From Jesus to Christ (Yale University Press, 2000).

Demonstrates the pluralism and fragmentation within earliest Christianity.

15. Burton Mack, The Christian Myth: Origins, Logic, and Legacy (Continuum, 2006).

Describes the emergence of various Jesus traditions as literary and theological constructions.

16. Clayton N. Jefford, The Didache (Fortress Press).

Analyzes early church manual revealing “wandering prophets,” factionalism, and market-style competition among early Jesus groups.

17. Catherine Nixey, The Darkening Age (Macmillan, 2017).

Documents the destruction of pagan culture under Christian imperial dominance.

18. Charles Freeman, The Closing of the Western Mind (Vintage, 2005).

Explores how Christian orthodoxy displaced classical philosophy.

19. Ramsay MacMullen, Christianizing the Roman Empire (Yale University Press, 1984).

Shows Christianity expanded primarily through imperial power, incentives, and legislation, not mass persuasion.

20. H.A. Drake, Constantine and the Bishops (Johns Hopkins University Press, 2002).

Outlines Constantine’s political use of Christianity and the shift toward enforced orthodoxy.

21. Peter Brown, The Rise of Western Christendom (Wiley-Blackwell, 2013).

Provides context for how Christianity overtook the Roman religious landscape.

22. Neil Van Leeuwen, “Religious Credence Is Not Factual Belief,” Cognition 133 (2014): 698–715.

Explains why religious commitments behave like identity markers, not evidence-responsive beliefs.

23. Whitney Phillips, This Is Why We Can’t Have Nice Things (MIT Press, 2015).

Useful for understanding modern online purity culture dynamics, relevant to atheist-internet behavior discussed in your commentary section.

24. Joseph Reagle, Reading the Comments (MIT Press, 2015).

Analyzes comment-section behavior and ideological enforcement online.

25. Tim O’Neill, “Easter, the Existence of Jesus, and Dave Fitzgerald,” History for Atheists (2017).

Atheist historian critiquing Fitzgerald’s methodological errors, exaggerated claims, and misuse of sources.

26. Raphael Lataster, Questioning the Historicity of Jesus (Brill, 2019).

Secular academic arguing mythicism is plausible but insisting on higher methodological rigor than many popularizers use.

27. Richard Carrier, various blog critiques of Fitzgerald (2012–2019).

Carrier agrees with mythicism but critiques Fitzgerald for overstatement and inadequate source control.

Ponzinomics & Predatory Business Models

When “Trust the Process” Isn’t What It Seems

A Deep Dive into MLMs with Robert L. FitzPatrick

When I first joined a multi-level marketing company, it felt like destiny. Freedom. Empowerment. Community. So much so that I tattooed “trust the process” on my body as a daily reminder. But the deeper I got, the more I noticed the cracks: emotional manipulation, magical thinking, and an almost religious silencing of doubts.

If you missed last week’s episode here is the deep dive of my own experience.

That’s why I’m thrilled to share this week’s podcast interview with Robert L. FitzPatrick. Robert has been sounding the alarm on MLMs for decades, long before it was common to describe them as cult-like. He’s the author of Ponzinomics: The Untold Story of Multi-Level Marketing, co-author of False Profits, and a respected expert cited by the BBC, The New York Times, and courts alike. For years, he’s been giving people the tools (language, data, and perspective) to recognize MLMs for what they truly are: predatory business models, not opportunities.

Here is the image of the “Airplane Game” we reference in the interview

In this episode, we cover:

  • The Spark: Robert’s first encounter with a scam-like business in the 1980s, which pushed him into decades of research on MLMs and fraud—mirroring the way my own personal MLM experience prompted deep self-examination.
  • Why “Not All MLMs” Is a Myth: The business model itself is designed to funnel money upward, making it impossible for the vast majority to succeed, regardless of the company or product.
  • Puritan Theology & Prosperity: How old ideas linking wealth to virtue evolved into the prosperity gospel, and how MLMs exploit that mindset.
  • Cultural Hooks: From hustle culture to self-improvement mantras and spiritual undertones, MLMs borrow heavily from mainstream culture to recruit and retain followers.
  • Narrative Control: How pre-scripted objections, emotional manipulation, and silencing tactics maintain loyalty and block critical thinking—something I’ve noticed both in MLMs and high-control religious groups.
  • The Hard Numbers: Realistic odds of success are brutal—most recruits lose money, almost all quit within a year, and mandatory purchases like “Healthy Mind and Body” programs or the Isabody Challenge trap participants financially and emotionally.
  • Legality & Political Protection: If MLMs are fundamentally unfair, how are they still legal? And what protects them politically?
  • Beyond the MLM Mindset: MLMs don’t just drain your wallet—they reshape identities, fracture communities, and erode trust in yourself and others.

This conversation is essential for anyone curious about MLMs, whether you’ve been drawn into one, have friends or family involved, or are simply interested in understanding how these systems work under the surface. Robert’s insights give us not just the numbers, but the language and tools to recognize the scam and the courage to break free from it.

Tune in for an eye-opening conversation that goes beyond the hype and digs into the real human cost of MLMs.

Links 

rfitzpatrick@pyramidschemealert.org

www.pyramidschemealert.org

Twitter: @pyramidalert

FB: @ponzinomicsthebook

Further reading: 

Goodbye FTC 

Quiz: How Many MLMs Are There? 

Institutional Support for Multi-Level Marketing in America Is Cracking

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

The Dark Side of Manifestation and MLMs

✨Let’s talk Manifestation & MLMs✨

In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.

We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.

🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥

This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.

and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)

In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.

That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.

In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.

And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.


When Positive Thinking Becomes a Business Model

Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.

Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:

  • Failure isn’t about the structure of the business; it’s about your mindset.
  • Doubt is “negative energy” that will block your success.
  • Quitting is not just a business choice but a moral failing.

In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits

This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase

“Let go and let God. Let Him take over your life and run it. He knows how.”

While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.

Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.

That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.

Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.

More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.

I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”

Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.

My caption at the time: 🤮

🔥IGNITE YOUR VISION! 🔥
⚡Attended an event that changed my life. Showed me the massive vision of this company.
🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions.
🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!

Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.

Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.

This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.

More flashback images from my cult days….


The Psychological Toll

When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.

The outcomes are rarely empowering:

  • Blame and guilt when inevitable losses occur.
  • Anxiety from the demand to maintain “high vibrations.”
  • Suppression of doubt, lest skepticism be mistaken for weakness.
  • Financial harm disguised as personal failure.

In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.

As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.


Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix

A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.

The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.

This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.

And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.

It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.


🧠 Isagenix Programs & Their Psychological Impact

  • Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
  • IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
  • Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
  • Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩

🤮🐦‍🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦‍🔥 🤮

Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.

The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.

And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:

  • $150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
  • Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.

The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.

No wonder the comments are turned off.

Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.

My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.


Cultural Ecosystems That Enable MLMs


MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.

Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.

In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.


Beyond Magical Thinking

The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.

Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.

That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.


Coming Up: A Deeper Dive

Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.

Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.

Taste0ftruth Tuesdays Previous blogs on MLMs

The MLM Illusion: Selling a Dream or a Trap?

Why MLMs Exploit Magical Thinking

Uncover how MLMs and high-control religions exploit narratives to control and isolate you

Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

References/Suggested Reading

  • Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
  • Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
  • Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
  • FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
  • FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
  • Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
  • Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
  • Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
  • Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
  • Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)

Weaponized Forgiveness, Institutional Abuse, and Evangelical Justifications for Harm

Forgive and Forget? The Dark Side of Christian Forgiveness Culture

One of the main reasons I left mainstream Christianity is the way forgiveness has been weaponized. It’s used not as a path to healing but as a tool to silence victims, excuse harm, and protect institutions.

Instead of confronting abuse, many churches demand those survivors “forgive as they have been forgiven,” which conveniently shields perpetrators and absolves leadership from responsibility. Nowhere is this clearer than in the Southern Baptist Convention (SBC)—the largest Protestant denomination in the U.S.—which has spent decades covering up abuse while doing the bare minimum to protect children.

What Is the Southern Baptist Convention (SBC)?

The Southern Baptist Convention (SBC) is the largest Protestant denomination in the U.S., with over 47,000 churches and 13 million members as of 2024. Founded in 1845, the SBC split from northern Baptists over slavery and has since maintained a conservative theological stance.

The SBC holds complementarian beliefs, teaching that men and women have distinct, God-ordained roles with male headship in both the church and the home. This doctrine reinforces strict gender hierarchies, contributing to a culture of silence around abuse, particularly when male leaders are involved.


The SBC’s Persistent Failure to Protect Children

Despite its size and influence, the SBC has long failed to protect children from abuse. Recent reports show that only 58% of SBC-affiliated congregations require background checks for staff and volunteers working with children, and in smaller churches, this number drops to just 35%. A past audit revealed 12.5% of background checks flagged criminal histories that could disqualify individuals from church roles. These numbers underscore the SBC’s ongoing failure to address its own scandals.

Even if some churches struggle financially, it’s grossly irresponsible to assume volunteers are qualified without basic screenings. Churches should at the very least implement strict policies and mandatory training on abuse prevention and reporting—but the data proves otherwise.

Source: Southern Baptist Membership Decline Slows, Baptisms and Attendance Grow | Lifeway Research | May 7, 2024


SBC’s Hidden Influence: The Non-Denominational Loophole

Many churches that appear to be “non-denominational” are quietly affiliated with the SBC for financial and structural support. This means:

  • They may not openly use “Southern Baptist” in their name, yet still receive funding, resources, and pastoral training from the SBC.
  • Their leadership and policies often align with SBC doctrine, even if they market themselves as independent.
  • Some SBC-affiliated churches hide their connections to avoid association with the denomination’s abuse scandals, while still benefiting from its network.

This hidden network allows the SBC to maintain significant influence over American evangelicalism, even among those who believe they’re attending independent churches. And when scandals emerge, the denomination claims little accountability over individual churches, even as it continues to fund them.

  • The Guidepost Report (2022) exposed that SBC leadership maintained a secret list of over 700 abusive pastors, shielding them from consequences while survivors were ignored, discredited, or retaliated against.
  • Jennifer Lyell, an SBC abuse survivor, was vilified by church leadership when she came forward. Instead of support, she was publicly shamed, and her abuser faced no consequences.
  • Christa Brown, another survivor, spent years advocating for reform after being assaulted by her youth pastor. The SBC’s response? Stonewalling, gaslighting, and further silencing.

This is not an anomaly. It’s a pattern.


The Hillsong Scandal: A Deep Dive into Leadership, Accountability, and Institutional Culture

Hillsong Church, once hailed as a beacon of contemporary Christianity with its celebrity-driven worship services and massive global influence, has been mired in a series of scandals that have sent shockwaves through the church and beyond. The drama surrounding Hillsong reflects much deeper systemic issues within religious institutions, particularly those that prioritize celebrity culture, financial power, and unchecked leadership.

Brian Houston and His Father’s Abuse Scandal

At the heart of the Hillsong scandal is the case of Brian Houston and his handling of sexual abuse allegations against his father, Frank Houston, a founding member of the Assemblies of God in New Zealand. Frank Houston’s abuse of children became widely known, but Brian Houston’s failure to act—despite being aware of the allegations for decades—has raised serious questions about the church’s culture of secrecy and its prioritization of protecting its leaders over seeking justice for victims.

In 2021, Brian Houston was charged with covering up his father’s abuse, but he was acquitted in 2023. While the legal outcomes may be behind him, the moral and ethical questions surrounding his actions remain. His failure to report the abuse to the authorities and the lack of transparency in how Hillsong handled the situation speaks to the larger issue of institutions shielding leaders from accountability, especially when their actions threaten the church’s public image.

Carl Lentz and Leadership Failures

Another key figure in the Hillsong saga is Carl Lentz, the former lead pastor of Hillsong New York. Lentz’s celebrity status, especially his close relationships with figures like Justin Bieber, elevated him to international fame. But in 2020, Lentz was fired from his position after admitting to an extramarital affair. The church’s response to Lentz’s scandal raised more questions than answers. Hillsong failed to address the broader cultural issues at play—namely, a leadership model built on celebrity culture and a lack of accountability.

The church’s focus on its brand, public image, and the reputations of its leaders made it easier to overlook the toxic dynamics that led to Lentz’s behavior. His fall from grace demonstrated the dangers of elevating leaders to superstar status, where moral accountability is secondary to their influence and popularity.

Financial Mismanagement and Lack of Transparency

Financial scandals have also been a hallmark of Hillsong’s decline. Despite its non-profit status, Hillsong has faced accusations of lavish spending by its leaders, including Brian Houston, and financial mismanagement that prioritized the comfort of senior leaders over the needs of the congregation. Hillsong’s lack of financial transparency has led many to question how donations were being spent, particularly when its leaders were living luxurious lifestyles while the church’s financial practices remained opaque.

Reports have shown that church members had little insight into the church’s budgeting or financial decisions, raising alarms about how donations were being used. This financial opacity has created a culture of distrust, with many questioning whether Hillsong truly operated as a faith-based organization or as a business built around its leaders’ financial gain.

Celebrity Culture and Unchecked Leadership

The rise of Hillsong as a “celebrity church” is a clear example of the dangers of celebrity culture within religious organizations. Leaders like Brian Houston and Carl Lentz became more known for their status than their spiritual leadership. This culture created a disconnect between the mission of the church and the behaviors of those at its helm, fostering an environment where moral failings were excused, and accountability was pushed aside in favor of maintaining the church’s celebrity-driven image.

The celebrity culture at Hillsong is not an isolated phenomenon—many mega-churches and influential religious organizations have succumbed to similar dynamics. Leaders are often viewed as untouchable figures whose actions are excused because of their fame and influence. This lack of accountability has led to repeated scandals and a breakdown in trust between church leadership and their congregations.


A Culture of Silence and Protection

Celebrity culture and the culture of silence are both hallmarks of Christian culture, where forgiveness is weaponized to silence victims and maintain the church’s authority. Survivors who seek accountability are often told they are “bitter” or “holding onto unforgiveness,” while abusers are framed as sinners in need of grace.

This forced-reconciliation model doesn’t just silence victims—it actively enables abusers. Over and over, religious institutions have shielded predators while insisting their victims move on.

  • The Catholic Church sex abuse scandal followed the same pattern—priests were quietly transferred rather than removed.
  • The Southern Baptist Convention (SBC) was exposed in 2022 for covering up hundreds of abuse cases, prioritizing its reputation over protecting the vulnerable.
  • The Institute in Basic Life Principles (IBLP), made infamous by Shiny Happy People, used its teachings to guilt victims into silence, reinforcing submission as godliness.
  • The Mormon Church (LDS) has been accused of systematically covering up child sexual abuse, instructing bishops to handle cases internally rather than report them to authorities. The “help line” for abuse victims has been exposed as a legal shield to protect the church from liability.
  • Jehovah’s Witnesses have a longstanding pattern of protecting sexual predators under their “two-witness rule,” which requires at least two people to witness abuse for it to be considered valid. This impossible standard allows abusers to go unpunished while victims are shunned for speaking out.

This cycle continues because religious institutions prioritize obedience and reputation over accountability. Instead of advocating for justice, they demand submission—a dynamic that ensures abuse thrives in the shadows, disguised as grace.


The Evangelical Rejection of Modern Psychology

Many evangelicals reject modern psychology, fearing it undermines biblical authority and promotes a so-called “victim mentality.” Books like Bad Therapy are used to discredit trauma-informed approaches, mental health care, and gentle parenting—reinforcing the belief that obedience and submission matter more than emotional well-being.

But this isn’t just about dismissing psychology—it’s about control. Evangelical spaces often use forgiveness as a tool to suppress legitimate pain and absolve abusers of accountability. Instead of being a process that centers the victim’s healing, forgiveness is reframed as an obligation, a test of faith that prioritizes reconciliation over justice.

This kind of messaging pressures survivors into “forgiving and forgetting” under the guise of spiritual growth. As Susan Forward explains in Toxic Parents, this demand for immediate forgiveness often leads to “premature reconciliation,” where the victim is pushed to restore relationships without ever addressing the harm done. She describes how toxic family systems—and by extension, religious institutions—weaponize guilt, framing any resistance to reconciliation as bitterness, rebellion, or even sin. Forward emphasizes that true healing requires acknowledging pain, setting boundaries, and understanding that some relationships are too harmful to maintain. Forgiveness, in this sense, should never be about dismissing harm but about reclaiming personal agency.

Similarly, Pete Walker in The Tao of Fully Feeling critiques how many forgiveness frameworks, particularly those influenced by religious teachings, encourage victims to suppress righteous anger rather than process it. He argues that when people are pressured to forgive too soon, they bypass the necessary emotional work of grief and anger, which are essential steps in healing. Walker describes how survivors of abuse are often gaslit into believing that their pain is an obstacle to their spiritual growth rather than a justified response to harm. In contrast, he advocates for harvesting forgiveness out of blame—a process that allows victims to first fully validate their experiences, express their anger, and grieve their losses before even considering forgiveness. This approach reframes forgiveness as something that should serve the survivor’s well-being rather than the comfort of the perpetrator.

This is why modern psychology takes a different approach. Unlike evangelical teachings that frame forgiveness as a duty, trauma-informed perspectives recognize that forgiveness is a choice—one that should empower the survivor, not burden them with more guilt. True healing requires honoring all emotions, including anger, rather than rushing to absolution for the sake of appearances or religious pressure.


ACBC “Biblical Counseling”: When Religion Overrides Psychology

Another significant issue within certain Christian communities is the rise of the Biblical Counseling movement, particularly through the Association of Certified Biblical Counselors (ACBC) and its Nouthetic Counseling model. This approach starkly rejects psychological expertise and promotes the belief that biblical wisdom alone is sufficient to address mental health struggles, trauma, and even domestic violence. While this may seem like a spiritual response to real-world issues, it often exacerbates the trauma and leads to harmful advice.

One glaring problem with ACBC counseling is its lack of professional psychological training. Many of its so-called counselors do not possess accredited education in mental health fields. Instead, they rely on an outdated and rigid interpretation of scripture that reduces complex psychological issues to mere spiritual shortcomings. This is particularly dangerous in cases of trauma, mental illness, and domestic violence, where the guidance of trained mental health professionals is crucial.

Additionally, ACBC’s approach often results in victim-blaming, particularly for women who are struggling with abuse or neglect. Rather than providing the resources and support these women need, the movement encourages them to endure hardship with a sense of spiritual submission. This can exacerbate feelings of helplessness and self-blame, which are already prevalent among victims of abuse.

My Experience within ACBC Biblical Counseling

I was involved in a biblical counseling program that reinforced a system of patriarchal control, stifling my autonomy and presenting a distorted view of marriage and gender roles.

One of the most telling moments was when I encountered an excerpt from The Excellent Wife by Martha Peace in one of the workbooks. The list of expectations outlined for a wife to “glorify” her husband was staggering and disempowering. It included directives like:

  1. Organizing cleaning, grocery shopping, laundry, and cooking while fulfilling your “God-given responsibility” so that your husband is free to focus on his work.
  2. Saving some of your energy every day for him.
  3. Prioritizing your husband above children, parents, friends, jobs, Bible studies, etc., and rearranging your schedule whenever necessary to meet his needs.
  4. Speaking positively about him to others and never slandering him—even if what you’re saying is true.
  5. Doing whatever you can to make him look good, from running errands to helping accomplish his goals, while never taking offense if he chooses not to use your suggestions.
  6. Considering his work, goals, hobbies, and religious duties more important than your own.

As I’ve explained, these expectations weren’t just fringe ideas—they were central to the teachings of Biblical Counseling, widely embraced within the Southern Baptist Convention and many non-denominational churches. What I experienced wasn’t just about a partnership; it was about submission—unquestioning and absolute. The woman’s role was essentially to serve her husband’s needs and desires, no matter the cost to her own identity or autonomy.

But perhaps one of the most chilling aspects of this program was a statement that underscored the complete denial of personal rights. The workbook stated that humble people have “no rights” in Christ—only responsibilities. It referenced Philippians 2:3-8 to justify this perspective.

Don’t be selfish; don’t try to impress others. Be humble, thinking of others as better than yourselves. Don’t look out only for your own interests, but take an interest in others, too. You must have the same attitude that Christ Jesus had.

The workbook then presented a list of “rights” that were seen as sinful or selfish to claim in this context. Some of the rights included:

  • The right to control personal belongings
  • The right to privacy
  • The right to express personal opinions
  • The right to earn and use money
  • The right to plan your own schedule
  • The right to respect
  • The right to be married, protected, appreciated, desired, and treated fairly
  • The right to travel, to have a good education, to be beautiful

There were over thirty items on this list. This wasn’t just a list of personal sacrifices; it was a grooming tool that laid the groundwork for further abuse and manipulation under the guise of spiritual obedience.

These teachings were not about partnership, love, or mutual respect. They were about control, and they left no room for the dignity and rights of individuals, especially women.

If you want to dive deeper into the power dynamics at play in these teachings, I highly recommend listening to this podcast that breaks down the power play behind these ideologies.

A study on women’s anger found that common triggers for anger in women include feelings of helplessness, not being listened to, perceived injustice, and the irresponsibility of others. Instead of addressing these genuine concerns, ACBC’s authoritarian approach often pushes women to submit further, casting aside their voices and their safety in favor of a misguided spiritual ideal. This not only exacerbates their mental health but creates an environment ripe for spiritual abuse.

Corporal Punishment and Legal Definitions of Abuse

A major component of ACBC’s teachings also intersects with the controversial use of corporal punishment, where a thin line between discipline and abuse is often blurred. In some evangelical communities, particularly those influenced by ACBC’s authoritarian doctrines, corporal punishment is defended as a necessary part of biblical discipline, despite overwhelming legal and psychological evidence that physical discipline can have long-term harmful effects.

One of the most enduring arguments for corporal punishment is the misquoted phrase, “Spare the rod, spoil the child.” However, this phrase does not originate from the Bible. It comes from a 17th-century satirical poem by Samuel Butler, Hudibras. Despite this, it continues to be used in evangelical circles to justify spanking, whipping, and other forms of physical punishment.

The Bible passages often cited to defend corporal punishment—Proverbs 13:24, 22:15, 23:13-14, 29:15, and Hebrews 12:5-13—are frequently interpreted in a rigid, literal manner by proponents of corporal punishment. However, this literal approach is a key part of what historian Mark Noll refers to as “the scandal of the evangelical mind.” This narrow hermeneutic reflects a resistance to modern biblical criticism, science, and intellectual inquiry. It prioritizes a literal interpretation of scripture without considering the historical, cultural, and literary context of these texts. As a result, the teachings of scripture are applied in ways that disregard the broader ethical and psychological implications of corporal punishment.

Despite the continued justification for corporal punishment in these circles, modern research overwhelmingly shows its harmful effects. Studies indicate that physical discipline can lead to increased aggression, mental health issues, and weakened parent-child relationships. Yet, many evangelicals remain unwilling to reconsider this harmful tradition, which reflects a broader resistance within conservative Christianity to engage with contemporary understandings of psychology, trauma recovery, and legal definitions of abuse.

To clarify what constitutes abuse, Congress enacted the Federal Child Abuse Prevention and Treatment Act (CAPTA) in 1974, defining physical abuse as:

The infliction of physical injuries such as bruises, burns, welts, cuts, bone and skull fractures, caused by kicking, punching, biting, beating, knifing, strapping, and paddling.

Despite this clear legal definition, corporal punishment remains legal in all 50 states, with 19 states still allowing paddling in schools. This creates a disturbing disconnect: what is considered child abuse in some settings (such as foster care) is still widely accepted in evangelical homes and schools, even when it causes lasting harm to children.

This tension highlights the problematic nature of ACBC’s teachings, which sometimes encourage discipline methods that can be classified as abusive under legal definitions. Rather than fostering healthy relationships between parents and children, these practices often reinforce cycles of harm and emotional neglect, contributing to the very psychological issues ACBC claims to address. The refusal to acknowledge these realities creates a fertile ground for continued spiritual and psychological abuse.


The Case of John MacArthur and Grace Community Church (GCC)

One of the most disturbing examples of ACBC counseling practices, combined with the authoritarian culture it fosters, can be seen in the actions of John MacArthur, the pastor of Grace Community Church in Sun Valley, California, and his church’s mishandling of abuse allegations.

MacArthur has long been a proponent of the Nouthetic Counseling model, promoting a brand of counseling that prioritizes submission and forgiveness above all else, even in cases of serious abuse. One such case involves Eileen Gray, a woman who endured severe abuse at the hands of her husband, David Gray, while seeking help from Grace Community Church. Instead of providing support or professional counseling, Eileen was told by church leaders that seeking outside help was “worldly” and wrong.

Eileen’s testimony reveals the disturbing practices within GCC, where she was repeatedly told to forgive her abuser even if he was not repentant. Pastor Carey Hardy, a close associate of MacArthur, allegedly taught Eileen the “threefold promise of forgiveness”—a concept detailed in a booklet by MacArthur himself. According to this model, forgiveness means acting as though the abuse never happened, never bringing it up again, and never sharing it with others. This approach not only trivializes the severity of abuse but also places the onus on the victim to endure suffering for the sake of forgiveness and spiritual purity.

What is perhaps most alarming is the pressure placed on Eileen to allow David back into the home and “model for the children how to suffer for Jesus.” Eileen was told to accept her husband’s abuse and, in a deeply misguided view, to make her children witness this suffering as an example of Christian resilience. When Eileen refused to allow her children to be exposed to further abuse, she was met with resistance and intimidation.

The Revelation of Abuse and MacArthur’s Dismissal

Despite Eileen’s pleas for help, GCC’s response was woefully inadequate. When Eileen eventually sought counsel from Alvin B. Barber, a pastor who had officiated her marriage, Barber corroborated her account of the abusive counseling she had received from Hardy. Barber’s testimony was a damning indictment of both Hardy and the church’s leadership, as he described how Eileen was told to submit to her abuser and accept the abuse as part of her spiritual journey.

Eileen’s refusal to allow her children to remain in an abusive environment ultimately led her to request removal from the church’s membership. However, in a shocking display of disregard for her safety and well-being, Grace Community Church denied her request and continued to maintain her as a member, further compounding the trauma she had already experienced.

In the wake of these revelations, MacArthur’s involvement in the case became a point of contention. While MacArthur publicly denounced David Gray’s actions and supported his conviction, he simultaneously failed to hold his own leadership accountable for their role in enabling the abuse. MacArthur’s contradictory statements and lack of transparency in addressing the failures of his church’s leadership reflect a deeper systemic issue within his ministry: a prioritization of church authority and reputation over the safety and well-being of its members.

The Larger Implications: Spiritual Abuse and Lack of Accountability

The case of Eileen Gray is far from an isolated incident. It highlights a pattern within certain corners of the evangelical church, where women’s voices are silenced, and their suffering is minimized in favor of preserving a theological ideal that values submission and suffering over justice and healing. This pattern can lead to widespread spiritual abuse, where individuals are subjected to harmful advice and counseling that prioritizes conformity over personal well-being.

Furthermore, the lack of accountability for church leaders like John MacArthur, who have enormous influence in evangelical circles, contributes to the perpetuation of this toxic culture. By refusing to acknowledge the harmful consequences of ACBC-style counseling and the dismissive responses to abuse victims, MacArthur and others in positions of power not only fail to protect the vulnerable but also send a message that spiritual authority trumps the dignity and safety of individuals.

In the case of John MacArthur’s response to abuse allegations within his church, we see a chilling example of how religious institutions, under the guise of biblical wisdom, can cause immense harm. Eileen Gray’s story is a reminder of the dangers of theological systems that prioritize submission, forgiveness, and authority without regard for the trauma and suffering of individuals.

As these abuses come to light, it’s essential to continue challenging the status quo and demand greater accountability from religious leaders and organizations that have long been able to operate with impunity. Victims of spiritual abuse must be heard, and their stories must be validated, not dismissed or ignored.


The Bigger Picture: Power, Control, and the Misuse of Forgiveness

Whether we’re talking about institutional abuse, forced forgiveness, corporal punishment, or the rejection of psychology, the common denominator is control.

Evangelicals often claim that therapy “makes people feel like victims”, yet they embrace an even bigger victim narrative—the belief that Christians are under attack, that psychology is a threat, and that questioning church authority is dangerous.

Modern psychology isn’t perfect. Some aspects can promote excessive victimhood narratives. But that doesn’t mean psychology is inherently bad.

What we need is balance:

  • Healing that acknowledges real harm without trapping people in a victim identity.
  • Forgiveness as a choice, not a weapon.
  • Accountability for abusers, not silence for survivors.

Forgiveness should never be used to:

❌ Silence victims

❌ Excuse abuse

❌ Bypass justice

Discipline should never be an excuse for violence.
Faith should never be a shield for abusers.

Final Thoughts

Leaving mainstream Christianity wasn’t about rejecting faith—it was about rejecting an abusive system that prioritizes power over people.

If the church truly cared about justice, it would:

✔️ Prioritize abuse prevention over “cheap grace.”
✔️ Hold abusers accountable instead of demanding forced forgiveness.
✔️ Recognize that psychology isn’t a threat—but unchecked religious authority is.

It’s time to stop justifying harm in the name of God.

If you’re questioning a church’s affiliation with the Southern Baptist Convention (SBC), here are a few ways to check:

  • Ask directly—but be aware that some churches may downplay or obscure their affiliation.
  • Look for “Great Commission Baptists”—a rebranded term used by some SBC churches to distance themselves from controversy.
  • Use the SBC church locator tool online.
  • Investigate whether the church’s pastors were trained at SBC seminaries (e.g., Southern Baptist Theological Seminary, Southwestern Baptist Theological Seminary).

But here’s the thing: A new approach is emerging—one that focuses on community-driven solutions to address the consequences of institutional failures. Transparency, accountability, and education are now essential for organizations to operate ethically in the 21st century.

As these movements grow, it’s clear that change is happening. If you’re interested in exploring these shifts, especially within religious institutions, check out the upcoming docuseries dropping this Easter Sunday. It will dive deep into the pressing need for institutional reform, highlighting the intersection of religious nonprofits and the modern world. The series will explore the ethical, financial, and leadership issues many faith-based organizations face today. For more information, visit The Religion Business.

Why MLMs Exploit Magical Thinking

Magical thinking is a quirky psychological phenomenon where people believe that their thoughts, wishes, or actions can directly influence real-world outcomes, despite defying logic or scientific fact. It’s the belief that if you wish for something hard enough, visualize it every day, or think positively, the universe will somehow bend to your will. Sounds empowering, right? But in reality, it leads to a lot of irrational beliefs and behaviors, particularly in high-pressure environments like multi-level marketing (MLM) schemes.

MLMs thrive on this kind of thinking, pushing slogans and practices that dangle the promise of success, wealth, and happiness in front of their members—all through nothing but the power of positive thinking and visualization. “Just think it, and it’ll happen!” But here’s the catch: it never really works like that.

Why Is Magical Thinking Dangerous?

1. False Sense of Control

Magical thinking feeds people this false sense of control over their lives and circumstances. It convinces them that all they need is positive vibes to attract success, which can lead to dangerous complacency. Instead of putting in the hard work, effort, and strategic thinking needed to succeed in any real business, MLM recruits often fall into a trap where they believe success will magically come to them. Spoiler alert: it won’t.

2. Financial Loss

MLMs are notorious for selling the idea that anyone can make it big if they just believe in themselves. It sounds inspiring, right? But it’s a trap. People are encouraged to pour their hard-earned money into products, recruitment materials, and endless training sessions without fully understanding the shaky foundation these businesses stand on. In reality, research shows that up to 99% of MLM participants lose money, but thanks to the allure of magical thinking, they keep going, convinced that their big break is just one more product purchase or recruit away.

3. Emotional Manipulation

MLMs are also masters of emotional manipulation. If you’re not succeeding, they’ll convince you that it’s not the business model that’s failing—it’s you. You didn’t think positively enough, you didn’t manifest hard enough, or you weren’t dedicated enough to your dreams. This emotional burden can leave individuals feeling guilty, ashamed, and like personal failures, even when the deck was stacked against them from the start. The cycle of shame continues as they compare themselves to the shiny success stories splashed all over social media.

4. Detachment from Reality

Magical thinking can lead to complete detachment from reality. When you’re convinced that positive thoughts are all you need, you can easily ignore the mounting red flags. People end up ignoring their dwindling bank accounts, fractured relationships, and mental exhaustion because they’re too busy trying to manifest success. And by the time they snap out of it, the damage is done.

Why Do MLMs Use Magical Thinking?

1. Reinforcement of Loyalty

MLMs aren’t just about selling products—they’re about creating a cult-like loyalty. By pushing magical thinking, they foster a tight-knit community of like-minded believers. This sense of belonging makes it incredibly difficult for individuals to walk away, even when the financial and emotional costs start piling up. After all, leaving the MLM means leaving the tribe—and who wants to be the one to break away?

2. Justification of Failure

When magical thinking is the foundation of your belief system, failure is never about the business model. It’s always personal. Didn’t make the millions you were promised? It’s because you didn’t believe enough. This mindset is a genius way for MLMs to deflect blame, keeping their own reputation intact while making their members feel like the problem lies with them. It keeps the business running without accountability.

3. Encouragement of Recruitment

MLMs thrive on recruitment, and magical thinking is the fuel for the machine. The idea that anyone can succeed if they just think positively or visualize their dreams is a powerful hook for drawing in new recruits. If everyone believes success is inevitable through mental willpower alone, they’ll keep signing up—and bringing others with them.

Red Flags to Watch Out For

• Slogans and Phrases

Be on the lookout for those overly-optimistic, saccharine catchphrases like, “Just believe and you’ll achieve!” or “Manifest your dreams, and they’ll come true!” These slogans might seem harmless at first, but they’re big red flags that magical thinking is being used to manipulate and keep people hooked.

• Focus on Personal Stories

MLMs love to highlight the few personal success stories where individuals “made it,” while conveniently sweeping the 99% of struggling participants under the rug. This selective storytelling distorts reality and feeds the illusion that success is within easy reach for everyone.

• Pressure to Stay Positive

If you feel constant pressure to only stay positive and avoid discussing any challenges or failures, that’s another major warning sign. MLMs don’t want anyone disrupting their “positive vibes” because questioning the business model threatens the entire operation.

• Ignoring Evidence

If an MLM is constantly dismissing scientific evidence or research in favor of anecdotal stories and positive affirmations, it’s time to raise an eyebrow. Facts and figures don’t lie—but magical thinking demands you ignore the hard truths in favor of feel-good fiction.

Conclusion

Magical thinking can feel seductive—after all, who doesn’t want to believe that simply thinking positively can change your life? But in the context of MLMs, it’s a dangerous trap that exploits emotions, manipulates reality, and can lead to significant financial and psychological harm.

Recognizing the power of magical thinking is a key step toward protecting yourself from falling prey to MLM schemes. The next time someone tries to sell you the dream with a hefty dose of “just believe,” remember: real success comes from strategy, effort, and critical thinking—not wishful thinking. Stay sharp, and always dig for the facts behind the hype.

If you’re looking to dig deeper into the topic of magical thinking, MLMs, and their psychological impacts, here are some top-notch resources that will give you the depth and insight needed to fully understand the scope of this issue:

1. Books

  • “Merchants of Deception” by Eric Scheibeler
    • A former high-ranking member of an MLM, Scheibeler exposes the dark side of the industry, shining a light on the manipulative tactics, including magical thinking, used to keep participants hooked and financially invested.
  • “Ponzinomics: The Untold Story of Multi-Level Marketing” by Robert FitzPatrick
    • FitzPatrick’s book is one of the most thorough resources available on MLMs, dissecting the psychological manipulation that fosters the illusion of success, including how magical thinking plays a role in perpetuating these business models.
  • “Influence: The Psychology of Persuasion” by Robert B. Cialdini
    • While not specifically about MLMs, this classic book on persuasion provides a solid foundation for understanding the psychological tactics used in MLMs, including magical thinking. The book covers how people are influenced by emotional appeals and irrational thinking in decision-making.
  • “The Confidence Game: Why We Fall for It… Every Time” by Maria Konnikova
    • This book dives into why people fall for scams, cons, and magical thinking, explaining the psychological elements at play, such as the desire for control and emotional manipulation—key tactics used by MLMs.

2. Podcasts

  • “The Dream”
    • This investigative podcast explores the world of MLMs, breaking down the psychological manipulation, emotional appeals, and magical thinking used to recruit and retain participants. The show offers interviews and personal stories, exposing the inner workings of MLMs in a captivating and digestible format.
  • “MLM: The Broke Podcast”
    • Hosted by a former MLM member, this podcast uncovers how MLMs operate and the manipulative strategies they employ. The podcast touches on magical thinking and the emotional manipulation that keeps participants in these schemes.

3. Academic Articles & Research Papers

  • “Magical Thinking and Superstitions: How Beliefs and Cognitive Biases Drive Irrational Behavior” – by Michael Shermer
    • This article explores the psychological underpinnings of magical thinking and how it relates to belief systems. Shermer’s work is helpful for understanding the cognitive biases MLMs exploit.
  • “The Dark Side of Positive Thinking” by Gabriele Oettingen (Psychological Science)
    • Oettingen’s research critically examines the idea that positive thinking, often promoted in MLMs, can lead to worse outcomes when people fail to back it up with realistic planning and action, a key aspect of magical thinking.
  • “The Fantasy of Success: MLMs and the Psychology of Unrealistic Optimism” by Kim Korteweg (Journal of Business Ethics)
    • This study looks at the role of unrealistic optimism and magical thinking in MLM recruitment and retention, providing a scholarly perspective on how these psychological tricks keep participants engaged.

4. Documentaries & Films

  • “Betting on Zero” (2016)
    • This documentary follows hedge fund manager Bill Ackman’s quest to expose Herbalife as a pyramid scheme. It highlights how MLMs, including Herbalife, use magical thinking to maintain their recruitment and selling operations, and the devastating impact it has on participants.
  • “LuluRich” (2021)
    • A documentary series about the rise and fall of LuLaRoe, this film touches on the magical thinking that drove people to invest thousands into the company based on promises of riches and financial freedom. It dives into the personal stories of those who fell victim to the MLM’s tactics.

5. Articles and Blogs

  • “MLMs Use Magical Thinking to Sell Dreams” (The Atlantic)
    • This article delves into the connection between magical thinking and MLM success, explaining how the industry’s use of vision boards, affirmations, and other positive-thinking tactics lure people into believing they can manifest wealth.
  • “Why People Keep Falling for MLM Scams” by Amanda Montell (Cosmopolitan)
    • Montell breaks down the psychological manipulation MLMs use, including magical thinking, and how they tap into emotional vulnerabilities, especially for women seeking financial independence or a sense of community.
  • “Multi-Level Marketing and the Cult of Magical Thinking” (Psychology Today)
    • This blog post by a psychologist explores the mental traps of magical thinking, including how MLMs leverage these tactics to keep people hooked, even when they’re losing money.

6. Research Studies & Psychology Databases

  • American Psychological Association (APA)
    • The APA has various articles and studies on cognitive distortions, belief systems, and the psychology behind magical thinking, which are key to understanding how MLMs manipulate thought patterns.
  • PubMed/NIH Studies
    • If you’re looking for peer-reviewed research, searching PubMed for articles on cognitive biases, emotional manipulation, and the psychology of MLMs can provide high-quality, evidence-based insights.

These resources will give you a comprehensive understanding of how magical thinking, emotional manipulation, and psychological tricks are intertwined with MLM schemes. Whether you’re writing, podcasting, or just seeking to educate yourself, these tools will sharpen your perspective on the dangers of MLMs and the allure of magical thinking.

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

At the beginning of my journey into multi-level marketing (MLM), I felt an overwhelming sense of serendipity. Like many others, I was drawn into the promise of freedom, financial independence, and the power of owning my own business. That initial excitement felt so right, I even got a “trust the process” tattoo to anchor myself in the belief that I was on the right path. But the deeper I delved into this world, the more I realized the complexities and underlying control tactics that defined it.

Reflecting on my early days in the MLM space, I can’t help but think of how magical the thinking felt. I truly believed I was guided into the opportunity. But as time went on, the inconsistencies, emotional manipulation, and exploitative nature became impossible to ignore. It’s been a journey of grieving that magical thinking—something I now understand as part of a coercive, controlling system designed to keep me chasing an illusion.

Brandie, my guest on this episode, shares a similar experience. As a mother, writer, speaker, and advocate, she’s been at the forefront of exposing MLMs as commercial cults, wellness scams, and even legalized labor trafficking. She has spoken extensively about how her journey, which started with serendipity, eventually led her to scrutinize MLMs more critically. Her insights reflect the emotional complexity many face when disentangling from these organizations.

Here are some key aspects of our conversation:

  • The Magical Thinking Trap: Both Brandie and I felt an initial sense of serendipity, which was reinforced by the community and mentors telling us to “trust the process.” This belief system is intentionally nurtured in MLMs to keep participants emotionally invested.
  • Leveraging Credentials: We discussed how MLMs often leverage the credentials and influence of professionals like doctors, nutritionists, and influencers to give the illusion of legitimacy. Brandie emphasized how this tactic makes MLM pitches more persuasive, especially to vulnerable individuals seeking validation.
  • The “Mother” Angle: Brandie shared how MLMs often target mothers, using manipulative language that preys on their desire for financial freedom and the ability to work from home while caring for their families. The messaging can be so powerful that mothers internalize guilt and blame when they don’t succeed, despite the system being rigged against them.
  • Unpaid Labor and Emotional Manipulation: We delved into how MLMs strategically manipulate participants into performing unpaid labor, like attending large-group-awareness trainings or MLM conferences, under the guise that these events will lead to success. This creates a cycle of emotional dependency on the MLM structure.
  • Coercive Control Beyond the Home: Brandie highlighted the growing movement to criminalize coercive control, not just in domestic environments but also in online groups and commercial cults, including MLMs. Canada’s Bill C-332 and California’s SB 1141 are steps toward addressing this kind of manipulation in non-physical forms.
    • Misleading Social Media Practices: MLMs are notorious for using social media posts to bait others into joining, often hiding the true nature of the opportunity behind attractive lifestyle imagery and vague promises of success.
    • Paid Certifications as Funnels: Another tactic we discussed is the use of paid certifications and courses as entry points to recruit others into MLMs or similar for-profit groups, disguising recruitment as personal development.
    • Power Dynamics and Influence: Brandie warned about individuals in positions of power, like pastors or healthcare professionals, who pitch MLM opportunities using their influence, creating a dangerous overlap between authority and exploitation.
    • Bait-and-Switch in Non-Profits: Some MLMs use non-profit organizations as fronts to recruit members, exploiting charitable intentions for financial gain.

Brandie’s Substack recently covered how Canada’s Bill C-332 and California’s SB 1141 aim to combat coercive control. These laws recognize that coercion doesn’t always result in physical harm but can have long-lasting emotional and psychological effects. Extending these protections to online and commercial environments, like MLMs, is a crucial step toward addressing the hidden abuse happening in plain sight.

MLM Compensation Plans

For those unfamiliar with how MLMs work, here’s a breakdown of their typical compensation plans, which all hinge on recruitment:

  • Binary: You recruit two people, who recruit two more, forming a pyramid. You earn based on the sales and recruits of those beneath you.
  • Unilevel: You can recruit as many people as possible, with everyone directly under you. You earn a percentage of sales from your downline.
  • Forced Matrix: There’s a limit to how many people you can recruit directly, so recruits are placed under others in your team, further embedding the hierarchical structure.

Although MLMs claim that participants can make money from sales alone, true financial gain only comes from recruiting others. Companies avoid pyramid scheme accusations by paying bonuses on downline commissions rather than direct recruitment. Still, this setup exploits participants, most of whom will never see a living wage.

MLM Profitability

Studies and reports paint a grim picture for those involved in MLMs:

  • FTC Report: According to the Federal Trade Commission (FTC), approximately 99% of MLM participants end up losing money.
  • Profit Sources: Success in MLMs often hinges on recruiting new participants rather than selling products to consumers, which creates a structure where the majority are positioned at the bottom, struggling to make a profit.

When it comes to making a profit, the comparison between lottery odds and MLM (multi-level marketing) success rates reveals a stark reality: both paths are fraught with significant financial risk, but MLMs typically offer even lower chances of profitability.

If you’re evaluating an MLM opportunity, watch out for:

  • Deceptive earnings claims
  • Manipulative recruitment tactics disguised as “personal development”
  • High-pressure tactics to attend unpaid events
  • Cult-like devotion to leadership or the company itself

As Brandie and I peeled back the layers, it became clear that MLMs are not just financial traps—they are systems of coercive control designed to exploit both financially and emotionally. With legal movements like Bill C-332 gaining traction, there’s hope that MLMs and similar organizations will finally face the scrutiny they deserve.


Grieving the magical thinking days has been bittersweet. In some ways, it was easier to believe in the serendipity, but now, stepping into a space of scrutiny offers greater growth and clarity. In that sense, the journey may be more challenging, but it’s also far more rewarding.

How MLMs and high-control religions exploit narratives to control and isolate

As we have discussed in a previous blog post, in both MLM companies and high-control religions, sophisticated methods of narrative control and emotional manipulation are used to maintain adherence and deflect objections. These organizations craft carefully curated stories of success, empowerment, and belonging, reinforcing a strong sense of group identity while discouraging critical thinking. Objections are met with pre-scripted narratives designed to dismiss doubts and isolate dissenters, creating environments where questioning becomes taboo.

By understanding the parallels between these two worlds, we can begin to recognize the underlying tactics used to manipulate emotions and maintain control. Whether it’s an MLM promising financial freedom or a religious group offering spiritual salvation, the emotional hooks are the same: they both rely on your commitment to their carefully constructed reality. Breaking free means reclaiming your own narrative, embracing skepticism, and fostering critical thought in the face of pressure to conform.

Be sure to find Brandie on Instagram and on Substack!

Resources mentioned in the interview:

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Here are some of the best resources for learning more about commercial cults and anti-MLM movements:

Books:

  1. Ponzinomics: The Untold Story of Multi-Level Marketing by Robert L. FitzPatrick – This book provides a thorough exploration of MLMs and their business structures, helping readers understand how they operate like legal pyramid schemes.
  2. Cultish: The Language of Fanaticism by Amanda Montell – Analyzes how cults (including MLMs) use language and manipulation techniques to maintain control over their members.
  3. Duped: Compulsive Consumers and the Culture of Shame by Ron Jonson – While not MLM-specific, this book delves into how we’re manipulated by industries that exploit our insecurities.

Websites & Blogs:

  1. Truth In Advertising (TINA.org) – A watchdog organization that exposes deceptive marketing practices, including MLM earnings claims and false advertising.
  2. MLMTruth.org – A resource dedicated to educating the public on the dangers and tactics of MLMs, providing reports and analysis on popular companies.
  3. The Anti-MLM Coalition – This coalition provides insight, resources, and stories from those who’ve escaped MLMs, along with analysis of companies and their harmful practices.

YouTube Channels:

  1. The Anti-MLM Coalition – A YouTube channel that breaks down how MLMs operate, featuring stories from former MLM participants and experts in cult dynamics.
  2. Savannah Marie – A former MLM participant who creates in-depth critiques and investigative videos on popular MLM schemes.
  3. The Recovering Hunbot – Focuses on exposing the emotional manipulation and false promises made by MLM companies.
  4. Hannah Alonzo-Hosts commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture.

Podcasts:

  1. The Dream – A highly-rated podcast that dives deep into the world of MLMs, offering an in-depth investigation into the industry’s history and practices.
  2. Life After MLM – Hosted by Roberta Blevins, this podcast features interviews with former MLM participants, exploring the mental and financial impacts of MLMs.
  3. Opportunity Cost-Hosted by a past guest, Jill, and is about multi-level marketing, each episode she covers inner workings, origins, nuances, and tries to answer the question: Is this the opportunity of a lifetime? Or the illusion of one?

Conferences & Activist Groups:

  1. The Anti-MLM Conference – A yearly event that gathers MLM critics, industry experts, and scholars to discuss deceptive practices in MLMs and their broader social impacts.
  2. Multi-Level Marketing Conference (MLM Conference) – A scholarly conference that brings together academics, legal experts, and former MLM participants to discuss MLMs from a critical perspective.
  3. Pyramid Scheme Alert – Run by Robert FitzPatrick, a pioneer in anti-MLM activism, this organization focuses on educating the public about the dangers of pyramid schemes and MLMs.

These resources provide a wide range of perspectives on commercial cults and MLMs, making them essential for those looking to understand and dismantle the harmful structures behind these organizations.

Nostalgia,The Trad Wife Movement, and the Illusion of a Simpler Time


Nostalgia has always been a powerful psychological force, often serving as a coping mechanism during times of uncertainty or rapid change. In recent years, its resurgence could be linked to various social and cultural factors, including economic instability, political polarization, and the overwhelming pace of technological advancements. However, nostalgia isn’t just about reminiscing; it’s a complex emotional response that plays a significant role in our psychological well-being.

The Psychology of Nostalgia: Comfort in Uncertainty

Nostalgia was once viewed as a negative emotion, associated with homesickness or a longing for the past. However, modern psychology recognizes it as a complex, bittersweet experience that can foster a sense of continuity, meaning, and identity. Nostalgia tends to emerge more during periods of transition or distress, offering comfort by reconnecting individuals with a perceived “better” or simpler time.

Nostalgia serves as a mental protective mechanism. Through a process known as “rose-colored retrospection,” people tend to recall the past in a more favorable light than it might have actually been. This selective memory process can result in an idealized version of the “good ol’ days,” where negative aspects are minimized or forgotten, and positive experiences are amplified.

Nostalgia as a Tool for Emotional Regulation

Interestingly, nostalgia isn’t just a passive experience; it can be consciously invoked to regulate emotions. When people deliberately recall positive memories, they can stabilize their mood, reduce anxiety, and increase a sense of control over their current situation. This is because the past, as we remember it, is fixed and unchangeable, offering a sense of predictability and safety that contrasts with the unpredictability of the future.

Nostalgia also acts as a psychological anchor during times of upheaval or change. By tapping into nostalgic memories, individuals can create a mental environment that feels familiar and safe, reducing the anxiety that comes from unpredictability. This sense of predictability is particularly comforting during periods of rapid change, as it provides a mental sanctuary in a chaotic world.

The Trad Wife Movement: Nostalgia as Identity Anchoring

The rise of the Trad wife movement—a trend where women embrace traditional gender roles and domesticity—can be understood as a form of nostalgia-driven identity anchoring. In a world that often feels chaotic and uncertain, many women (and men) find comfort in returning to what they perceive as a more stable, moral, and ordered past.

For some, adopting the Trad wife lifestyle is a way to reconnect with what they believe to be a more “authentic” version of femininity or womanhood. This version is often based on an idealized image of the past that emphasizes domestic skills, submissiveness, and clear gender roles. By embracing these ideals, individuals may feel that they are preserving a core part of their identity that they believe has been lost or undermined by modern society.

The Dangers of Nostalgia-Driven Resistance

While nostalgia can provide comfort and continuity, it can also serve as a form of resistance against social progress. The Trad wife movement often emerges in response to the perceived erosion of traditional values due to feminism, LGBTQ+ rights, and other social changes. In this context, nostalgia becomes a way to resist or reject modernity by clinging to a past that is seen as morally superior or more “natural.”

This selective use of nostalgia can reinforce regressive social norms and create tension between those who long for the past and those who advocate for continued social change. By idealizing a past that may never have truly existed as we remember it, the Trad wife movement and similar trends risk promoting an illusion that can hinder progress and inclusivity.

Conclusion: Navigating Nostalgia with Awareness

Nostalgia is far more than mere longing for the past. It’s a sophisticated psychological tool that individuals can harness to enhance their well-being, regulate their emotions, and maintain a sense of control. However, it’s important to approach nostalgia with a critical eye, recognizing that the past may not have been as perfect as we remember it.

The Trad wife movement, driven by nostalgia, may offer comfort in a rapidly changing world, but it also risks perpetuating outdated and harmful gender roles. By understanding the psychology behind nostalgia, we can better navigate its influence in our lives and make more informed choices about how we engage with the past—and the future.


Want to learn more about the complex interplay between nostalgia and modern social movements like the Trad wife trend? Tune into this week’s episode of Taste of Truth Tuesdays where we dive deep into this topic.
https://youtu.be/15kgRldlqoY?si=L_uToPjGIQTf_kIl


Breaking down the Power Play:  Women’s Suffrage, Christian patriarchy, and Trad Wife Propaganda

This week, I’m diving headfirst into the turbulent intersection of women’s suffrage, the resurgence of Christian patriarchy, and the trendy ‘trad wife’ movement. Buckle up as we unravel how these historical battles and modern movements collide, revealing their surprising connections—from the ongoing struggle for gender equality to the modern reinvention of traditional roles. Prepare for a journey through past and present that challenges conventional wisdom and ignites critical conversations.

🎧Listen here!

My Deconstruction Journey

In recent months, I’ve explored how radicalization, conspiracies, and religion have shaped my life. In Episode 5 of my podcast, we tackled the “crunchy hippie to alt-right pipeline,” but now it’s time to shine a light on the radicalization of the left—a topic often overlooked. Why did I go from progressive circles to mingling with Trump supporters and Christians? This shift was marked by a range of events and trends reflecting broader changes within progressive movements and their impact on American politics and culture.

Black Lives Matter Protests and Social Justice Movements

The murder of George Floyd ignited the Black Lives Matter (BLM) movement, but what often goes undiscussed is the scrutiny BLM faced over fund management. Allegations of financial mismanagement emerged in 2021, raising questions about how substantial donations were handled. The movement also brought the call to “defund the police” into the spotlight, advocating for reallocating funds to social services and community programs. However, cities like San Francisco, which initially reduced police funding, faced rising crime rates and eventually reinstated funding in 2022, acknowledging that some defunding measures had not achieved their intended outcomes.

Increased Political Activism and the Role of Cancel Culture

The 2020s saw a rise in intersectionality and identity politics, aiming to address overlapping forms of oppression. However, this sometimes led to contentious debates over ideological purity and inclusivity, particularly in online activism. Cancel culture became prominent, with debates over holding public figures accountable for perceived offenses. While some view it as necessary for social justice, others argue it suppresses free speech and stifles constructive dialogue.

Vaccine Hesitancy and the Crunchy-to-Patriarchy Pipeline

My reluctance to receive an experimental vaccine led to severe ostracism, as those hesitant about COVID-19 vaccines often faced dehumanization and cancel culture. This harsh treatment highlighted how cancel culture can suppress nuanced debate and alienate individuals with genuine concerns.

Dr. Stanley Plotkin, a prominent figure in vaccinology, and some of his colleagues recently published an article that has drawn significant attention. The article acknowledges that vaccines are not as thoroughly studied as previously claimed, particularly in terms of safety, both before and after they are licensed. This has raised concerns among critics, who argue that for decades, the public was assured that vaccines underwent rigorous safety testing.

Key points from the article include the admission that prelicensure clinical trials often have limited sample sizes and short follow-up periods, which may not fully capture long-term safety data. Additionally, there are currently no dedicated resources for post-authorization safety studies, relying instead on annual appropriations approved by Congress. This lack of resources for ongoing safety monitoring has been criticized as inadequate, particularly given the widespread use of vaccines.

This revelation has been met with strong reactions, especially from those who have long questioned the rigor of vaccine safety studies. They argue that these acknowledgments confirm their concerns that vaccine safety has not been as thoroughly investigated as it should be.

Read the paper here

In a previous episode, we scratched the surface of the Trad Wife and Stay-at-Home Girlfriend Movements. These movements, advocating traditional gender roles, see them as spiritually fulfilling and empowering, rejecting modern feminism while embracing modern cultural influences. We discussed the fear tactics within this online content that manipulates users by promoting apocalyptic scenarios and moral decay. Today, we’re diving deeper into this topic.

Historical Context and Kitchen Design

Before delving into the 19th Amendment, let’s explore the evolution of kitchen design as a reflection of changing gender roles and societal expectations:

  • Post-Civil War to Early 20th Century (1865-1930s): Kitchens transitioned from being managed by enslaved people to paid workers, with labor-saving appliances emerging and the housewife ideal taking shape.
  • Mid-20th Century (1930s-1960s): The post-WWII era emphasized suburban living and reinforced the housewife’s role as a symbol of the American dream, driven by economic prosperity and suburban expansion.
  • 1974 Bill on Women’s Financial Independence: The Equal Credit Opportunity Act granted women the right to open bank accounts and obtain credit cards in their names, a significant step towards financial equality.

Today’s ‘trad wife’ movement glamorizes the mid-century housewife as a personal choice, not a patriarchal trap. But let’s be real—this nostalgic comeback is less about empowerment and more about rolling back feminist progress, cherry-picking conservative values to fit a romanticized narrative. It’s time to call out the toxicity and acknowledge that the nuclear family ideal doesn’t have to be a patriarchal prison.

Connecting Women’s Suffrage and Christian Nationalism

This week marks the anniversary of the 19th Amendment, a milestone for women’s rights. However, despite granting voting rights, many women of color continued to face disenfranchisement. The rise of ideologies challenging this progress, such as Nancy Pearcey’s claim that women’s suffrage was a net loss, reflects a broader trend of dominionism and Christian nationalism. Pearcey’s book, The Toxic War on Masculinity, embraced by right-wing fundamentalist figures, has been criticized for its logical fallacies and misrepresentation of research.

A Critique of Nancy Pearcey’s The Toxic War on Masculinity

Pearcey argues that the expansion of women’s roles and rights has led to a “war on masculinity,” promoting binary gender stereotypes and overlooking intersectional perspectives. Critics point out that Pearcey’s use of John Gottman’s research is misleading. Gottman’s studies indicate that emotionally intelligent husbands succeed in both egalitarian and hierarchical marriages, but Pearcey omits that her argument falls apart when complementarian men abandon hierarchical behaviors, exposing a significant ideological bias in her work.

Contextualizing These Views

These views reflect a broader conversation within conservative Christian circles about gender roles. Figures like Joel Webbon and Doug Wilson argue against women’s suffrage from a theological standpoint, emphasizing traditional gender roles and critiquing the expansion of women’s public and political presence as contrary to biblical principles. The Southern Baptist Convention’s conservative shift and the rise of New Calvinism further illustrate this trend, as these movements emphasize male-led church governance and promote traditional gender roles.

Motivations Behind the Movements

Supporters of traditional values aim to uphold stability and traditional family roles, rejecting modern feminism and valuing a nurturing home environment. Fear tactics are prevalent in online content that merges wellness with extreme ideologies, manipulating users by promoting fear of worldly dangers, apocalyptic scenarios, or spiritual consequences.

Historical Precedents: Satanic Panic and Moral Panics

Movements like the Satanic Panic of the 1980s and ’90s stoked fears of occult influences, leading to widespread moral panic. Similarly, today’s online narratives can exaggerate or fabricate threats to bolster ideological adherence, using fears of societal collapse or moral decay to urge followers towards conservative values.

Personal Reflections: Manipulation and Belonging

I remember the day I was first drawn into evangelical Christianity. It wasn’t through logic or a carefully reasoned argument; it was through the power of a story—a testimony, to be exact. The speaker shared a dramatic tale of transformation, from the depths of despair and darkness into the light of salvation. Her voice trembled with emotion, and tears glistened in her eyes as she described the overwhelming peace and joy she found in Christ. I was captivated. It wasn’t just a story; it was a call, a plea for me to experience the same miraculous change.

The manipulation was subtle but powerful. The emotions stirred within me were intense, almost overwhelming. I felt a sense of urgency, as if my own life depended on making the same decision she had. It was as though I could feel the darkness closing in on me, and the only escape was to step into the light she described so vividly. Fear played a significant role in this manipulation. I was warned of the dire consequences of rejecting this path, of the eternal damnation that awaited those who turned away. This fear was not just for my soul but for my life here and now. I was told that without Jesus, I would continue to live in confusion, loneliness, and despair.

What made it all the more compelling was the promise of belonging. I had always felt somewhat out of place, disconnected from those around me. But here was a community that promised acceptance, a family where I would always belong. The concept of biblical femininity and submission was introduced as a path to fulfillment, as a way to finally fit into a role that had been designed specifically for me by God. I was told that by embracing my role as a submissive wife and mother, I would find true happiness and purpose.

But looking back, I realize how these tactics exploited my vulnerabilities. The emotional manipulation, the fear-based messaging, and the promise of belonging were all tools used to mold me into someone I wasn’t. They weren’t concerned with my true self; they wanted to shape me into their image of the ideal Christian woman—submissive, obedient, and unquestioning.

What’s more disturbing is how these tactics aren’t unique to evangelical Christianity. I’ve since learned that similar strategies are employed in other religions, such as Islam. I’m sure you’re like me, and have heard that it is the fastest growing religion, but have you looked into the pew research into why? There’s a growing pressure on women within some Islamic communities to recruit other women. They shower potential converts with love, bombarding them with messages of acceptance and sisterhood. It’s all designed to draw them in, to make them feel special and chosen. Once they’re in, the pressure to marry and fulfill their role as a wife and mother can be intense. Just as I was drawn into a community that promised to complete me, these women are often led to believe that their worth is tied to their role within the family and the broader religious community.

The parallels are striking. Both exploit the human need for connection and purpose. Both use emotional manipulation and fear to control and convert. And both can lead to a loss of self, where the individual’s identity is subsumed by the demands of the group.

Reflecting on my experience has been painful, but it’s also been empowering. I now see how I was manipulated, how my fears and desires were used against me. And I’m committed to helping others recognize these tactics for what they are—tools of control, not pathways to truth.

Delving into Christian Interpretations of Morals and Values

As we wrap up today’s discussion, let’s delve into the complexities surrounding Christian interpretations of morals and values, particularly through the lens of historical and cultural relativism. Critics of biblical revelation question the reliability and authenticity of the biblical manuscripts, highlighting the human elements that have shaped the text’s transmission and interpretation.

Read more here on why I think Biblical Inerrancy is harmful.

When it comes to contentious issues like abortion, the selective interpretations of scripture used by some pro-life Christians illustrate a broader trend of reconciling faith with personal and societal values. Historically, Christian views on abortion were more diverse and often more permissive, with significant shifts occurring in the 1970s with the rise of the Religious Right.

Reflecting on these issues, Niel Van Lewen pointed out an intriguing observation: the pro-life stance might often function more as a signaling mechanism than a genuine, consistent commitment to protecting life. This dichotomy suggests that pro-life evangelicals might seek to pass laws protecting unborn embryos while avoiding practical measures—like universal daycare—that could significantly reduce the number of abortions.

This illustrates the ethical and scriptural inconsistencies surrounding the pro-life stance. By examining these discrepancies, we gain a clearer understanding of the challenges inherent in reconciling pro-life advocacy with practical, compassionate approaches to supporting life.

The Trad Wife Controversy: Unpacking Traditional Values in Modern Contexts

The discussion around traditional values and gender roles is gaining momentum, and the “trad wife” movement sits at the heart of this debate. One prime example that brings these ideals to light is the Ballerina Farm controversy, a social media phenomenon showcasing a curated version of traditional domestic life. This aligns closely with the trad wife ideals, which have faced criticism for romanticizing a regressive view on gender roles.

The Ballerina Farm Controversy: Empowerment or Regression?

Ballerina Farm presents a vision of traditional domestic life that resonates with many who see it as an empowering choice. However, it also faces criticism for glamorizing roles that are deeply rooted in patriarchal norms. Houseinhabit, a popular commentator, argues that Ballerina Farm isn’t about regression but about choice. She suggests that Hannah Neeleman, the face behind Ballerina Farm, embodies success measured not by corporate titles but by personal contentment and family harmony, grounded in her faith. This perspective emphasizes that true feminism should respect the diverse paths women take, fostering understanding rather than division.

The Patriarchal Norms Behind the Ideal

While Houseinhabit’s perspective is important, it’s crucial to examine the patriarchal underpinnings of such movements. Practices that might seem problematic to outsiders—like Daniel’s rushed engagement and control over Hannah’s education—are often normalized within their cultural context. These actions reflect broader adherence to patriarchal values, including homeschooling with a Christian Mormon syllabus, underscoring a commitment to traditional gender roles.

Mormon Influencers: A New Recruitment Strategy?

Adding another layer to this discussion is the role of Mormon influencers in social media recruitment. Recent research reveals how the LDS Church uses social media to attract new recruits, with influencers, particularly families, promoting Mormonism on platforms like Instagram and YouTube. This strategy leverages the appeal of traditional family values and domestic harmony to attract a broader audience. The Church’s use of influencers as a recruitment tool highlights the appealing aspects of traditional lifestyles while potentially overshadowing the complexities and criticisms associated with these roles.

Media, Tradition, and Patriarchy

This interplay between traditional values and modern media illustrates a broader societal pattern where the presentation of traditional roles can obscure their roots in patriarchal structures. Media portrayals, while sometimes uncomfortable, are not about dehumanizing individuals but about revealing systemic issues. Often, patriarchal norms are defended as personal choices, overlooking the deep societal influences at play. If gender roles were reversed, these issues might become more apparent, prompting a need for more nuanced discussions on how traditional values intersect with contemporary gender dynamics.

My Experience with Patriarchal Ideologies

Critically evaluating such content is essential, as these narratives can have far-reaching implications for personal beliefs and societal attitudes. From my own experience with evangelical Christianity, I was involved in a biblical counseling program that reinforced patriarchal control, severely limiting my autonomy. In one workbook, I was given an excerpt from The Excellent Wife by Martha Peace, which outlined ways a wife should glorify her husband. The expectations included:

  1. Asking your husband about his goals for the week.
  2. Organizing household duties meticulously, prioritizing your husband’s needs over everything else.
  3. Talking about him positively to others, regardless of the truth.

These teachings were not just fringe ideas but central resources within Biblical Counseling, the Southern Baptist Convention, and many non-denominational churches. This ideology, deeply woven into church communities, perpetuates a system where a wife’s identity and value are entirely subdued under her husband’s goals and image.

The Harmful Implications of Patriarchal Ideologies

  1. Idolatry of the Husband: Obeying a husband is equated with obeying God, placing the husband in the position of an idol. This subordinates divine will to a human figure, distorting spiritual faith and leaving no room for a wife’s autonomy or moral agency.
  2. A Warped View of Womanhood: Women are seen as more susceptible to deception, and their rightful place is akin to a ‘slave’ who should expect no recognition. Basic human desires, like wanting to be treated with kindness, are labeled as ‘idolatrous.’
  3. Enabling Abuse: The book glorifies suffering within marriage as a form of righteousness, encouraging women to endure cruelty and manipulation. This traps women in dangerous, often life-threatening, situations by positioning divorce as rebellion and making church discipline the first recourse instead of contacting authorities.
  4. Stigmatizing Mental Health Care: Seeking professional help is equated with a lack of faith, alienating women from essential support systems that could help them navigate emotional and psychological challenges.

These ideas, while well-intentioned, perpetuate a system where the wife’s identity and value are entirely subdued under her husband’s goals and image. The dangerous implications of this ideology are not confined to overtly religious communities. Similar themes of female submission are found in movements rejecting modern egalitarian values in favor of a constructed ideal of natural order, which often masks deeply patriarchal and oppressive beliefs.

The Bigger Picture: Understanding the Trad Wife Trend

The trad wife trend isn’t just a nostalgic yearning for the past; it’s a deliberate effort to reinstate rigid gender roles that diminish women’s rights and freedoms. By critically examining resources like The Excellent Wife and drawing connections to broader social and cultural trends, we can better understand and challenge the insidious nature of this propaganda.

For those still in the church, it’s crucial to stand up against these harmful teachings. From my own experience, gender norms that emphasize tenderness over assertiveness hinder a woman’s ability to address unfair treatment effectively. Women submitting to their husbands is a dangerous ideology. Research shows that conservative, highly religious men are far more likely to perpetrate intimate partner violence. Hypermasculinity is one of the most powerful predictors of men’s likelihood to commit assault, and couples where the husband dominates decision-making processes are more likely to experience lower marital satisfaction.

Liberation and Progress

The liberation of women from oppression is crucial for fostering a more equitable and just society. When women are fully liberated, they can contribute their talents, perspectives, and skills to all aspects of life, including politics, economics, and culture. This liberation not only benefits women individually but also leads to societal progress by dismantling systemic barriers and promoting inclusivity.

Conclusion: Opening the Dialogue

I invite you to join the dialogue about gender, family, and cultural norms. Have you observed or encountered these dynamics? As a collective, we cannot ignore the role of algorithms and social media in amplifying compelling narratives and creating echo chambers. Understanding the motivations behind these movements allows us to engage in meaningful dialogue and advocate for continued advancements in gender equality.

Through my journey of deconstructing abuse within the church, I’ve realized that complementarianism, often presented as a theological stance, is fundamentally patriarchal and a root cause of oppression and abuse. Navigating these dynamics helps us grapple with the complexities of today’s ideological landscapes and invites us to critically evaluate how historical precedents and technological influences continue to shape our beliefs and societal structures.

Thank you for joining me in this exploration of faith, ideology, and societal change. Let’s continue to question, reflect, and engage with the world around us. And as always, maintain your curiosity, embrace skepticism, and keep tuning in.

https://www.forbes.com/sites/traversmark/2024/01/06/a-psychologist-explains-the-dangers-of-the-tradwife-movement/?sh=42f211f79c3b

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19th Amendment ‑ Definition, Passage & Summary | HISTORY

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