Fit for TV: How Screens, Diet Culture, and Reality Shows Rewire Our Bodies and Minds

When Willpower Isn’t Enough: Media, Metabolism, and the Myth of Transformation

You’re listening to Taste Test Thursdays–a space for the deep dives, the passion projects, and the stories that didn’t quite fit the main course. Today, we’re hitting pause on the intense spiritual and political conversations we usually have to focus on something just as powerful: how technology shapes our bodies, minds, and behaviors. We’ll be unpacking a recent Netflix documentary that highlights research and concepts we’ve explored before, shining a light on the subtle ways screens and media program us and why it matters more than ever.

I have a confession: I watched The Biggest Loser. Yep. Cringe, right? Back in 2008, when I was just starting to seriously focus on personal training (I got my first certification in 2006 but really leaned in around 2008), this show was everywhere. It was intense, dramatic, and promised transformation—a visual fairy tale of sweat, willpower, and discipline.

Looking back now, it’s so painfully cringe, but I wasn’t alone. Millions of people were glued to the screens, absorbing what the show told us about health, fat loss, and success. And the new Netflix documentary Fit for TV doesn’t hold back. It exposes the extreme, sometimes illegal methods used to push contestants: caffeine pills given by Jillian Michaels, emotional manipulation, extreme exercise protocols, and food as a weapon. Watching it now, I can see how this programming shaped not just contestants, but an entire generation of viewers—including me.


Screens Aren’t Just Entertainment

Laura Dodsworth nails it in Free Your Mind:

“Television is relaxing, but it also is a source of direct and indirect propaganda. It shapes your perception of reality. What’s more, you’re more likely to be ‘programmed’ by the programming when you are relaxed.”

This is key. Television isn’t just a casual distraction. It teaches, it socializes, and it normalizes behavior. A study by Lowery & DeFleur (Milestones in Mass Communication Research, 1988) called TV a “major source of observational learning.” Millions of people aren’t just entertained—they’re learning what’s normal, acceptable, and desirable.

Dodsworth also warns:

“Screens do not show the world; they obscure. The television screen erects visual screens in our mind and constructs a fake reality that obscures the truth.”

And that’s exactly what reality diet shows did. They created a distorted narrative: extreme restriction and punishment equals success. If you just try harder, work longer, and push further, your body will cooperate. Except, biology doesn’t work like that.


The Metabolic Reality

Let’s dig into the science. The Netflix documentary Fit for TV references the infamous Biggest Loser study, which tracked contestants years after the show ended. Here’s what happened:

  • Contestants followed extreme protocols: ~1,200 calories a day, 90–120 minutes of intense daily exercise (sometimes up to 5–8 hours), and “Franken-foods” like fat-free cheese or energy drinks.
  • They lost massive amounts of weight on TV. Dramatic, visible transformations. Ratings gold.
  • Six years later, researchers checked back: most regained ~70% of the weight. But the real kicker? Their resting metabolic rate (RMR) was still burning 700 fewer calories per day than baseline—500 calories less than expected based on regained body weight.
  • In everyday terms? Imagine you used to burn 2,000 calories a day just by living. After extreme dieting, your body was burning only 1,300–1,500 calories a day, even though you weighed almost the same. That’s like your body suddenly deciding it needs to hold on to every calorie, making it much harder to lose weight—or even maintain it—no matter how “good” you eat or how much you exercise.

This is huge. It shows extreme dieting doesn’t just fail long-term; it fundamentally rewires your metabolism.

Why?

  • Leptin crash: The hormone that tells your brain you’re full plummeted during the show. After weight regain, leptin rebounded, but RMR didn’t. Normally, these rise and fall together—but the link was broken.
  • Loss of lean mass: Contestants lost ~25 pounds of muscle. Regaining some of it didn’t restore metabolic function.
  • Hormonal havoc: Chronic calorie deficits and overtraining disrupted thyroid, reproductive, and adrenal hormones. Weight loss resistance, missed periods, hair loss, and constant cold are all part of the aftermath.

Put bluntly: your body is not passive. Extreme dieting triggers survival mode, conserving energy, increasing hunger, and slowing metabolism.

Read more:


Personal Lessons: Living It

I know this from my own experience. Between May 2017 and October 2018, I competed in four bodybuilding competitions. I didn’t prioritize recovery or hormone balance, and I pushed my body way too hard. The metabolic consequences? Echoes of the Biggest Loser study:

  • Slowed metabolism after prep phases.
  • Hormonal swings that made maintaining progress harder.
  • Mental fatigue and burnout from extreme restriction and exercise.

Diet culture and TV had me convinced that suffering = transformation. But biology doesn’t care about your willpower. Extreme restriction is coercion, not empowerment.

Read more:


From Digital Screens to Unrealistic Bodies

This isn’t just a TV problem. The same mechanisms appear in social media fitness culture, or “fitspiration.” In a previous podcast and blog, From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time, we discussed the dangerous myth: hard work guarantees results.

Fitness influencers, trainers, and the “no excuses” culture sell the illusion that discipline alone equals success. Consistency and proper nutrition matter—but genetics set the foundation. Ignoring this truth fuels:

  • Unrealistic expectations: People blame themselves when they don’t achieve Instagram-worthy physiques.
  • Overtraining & injury: Chasing impossible ideals leads to chronic injuries and burnout.
  • Disordered eating & supplement abuse: Extreme diets, excessive protein, or PEDs are often used to push past natural limits.

The industry keeps genetics under wraps because the truth doesn’t sell. Expensive programs, supplement stacks, and influencer promises rely on people believing they can “buy” someone else’s results. Many extreme physiques are genetically gifted and often enhanced, yet presented as sheer willpower. The result? A culture of self-blame and impossible standards.


Fitspiration and Self-Objectification

The 2023 study in Computers in Human Behavior found that exposure to fitspiration content increases body dissatisfaction, especially among women who already struggle with self-image. Fitspo encourages the internalized gaze that John Berger described in Ways of Seeing:

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”

One part of a woman is constantly judging her body; the other exists as a reflection of an ideal. Fitness becomes performative, not functional. Anxiety, depression, disordered eating, and self-objectification follow. Fitness culture no longer focuses on strength or health—it’s about performing an idealized body for an audience.


The Dangerous Pipeline: Fitspo to Porn Culture

This extends further. Fitspiration primes women to see themselves as objects, which feeds directly into broader sexualization. Porn culture and the sex industry reinforce the same dynamic: self-worth tied to appearance, desire, and external validation. Consider these stats:

  • Over 134,000 porn site visits per minute globally.
  • 88% of porn scenes contain physical aggression, 49% verbal aggression, with women overwhelmingly targeted (Bridges et al., 2010).
  • Most youth are exposed to pornography between ages 11–13 (Wright et al., 2021).
  • 91.5% of men and 60.2% of women report watching porn monthly (Solano, Eaton, & O’Leary, 2020).

Fitspiration teaches the same objectification: value is appearance-dependent. Social media and reality TV prime us to obsess over performance and image, extending beyond fitness into sexualization and body commodification.

Read more:

Netflix Documentary: The Dark Side

Fit for TV exposes just how far the show went:

  • Contestants were given illegal caffeine pills to keep energy up.
  • Trainers manipulated emotions for drama—heightened stress, shame, and competitiveness.
  • Food was weaponized—rationed, withheld, or turned into rewards/punishments.
  • Exercise protocols weren’t just intense—they were unsafe, designed to produce dramatic visuals for the camera.

The documentary also makes it clear: these methods weren’t isolated incidents. They were systemic, part of a machine that broadcasts propaganda as entertainment.


The Bigger Picture: Propaganda, Screens, and Social Conditioning

Dodsworth again:

“Watching TV encourages normative behavior.”

Shows like The Biggest Loser don’t just affect contestants—they socialize an audience. Millions of viewers internalize: “Success = willpower + suffering + restriction.” Social media amplifies this further, nudging us constantly toward behaviors dictated by advertisers, algorithms, and curated narratives.

George Orwell imagined a world of compulsory screens in 1984. We aren’t there yet—but screens still shape behavior, expectations, and self-perception.

The good news? Unlike Orwell’s telescreens, we can turn off our TVs. We can watch critically. We can question the values being sold to us. Dodsworth reminds us:

“Fortunately for us, we can turn off our television and we should.”


Breaking Free

Here’s the takeaway for me—and for anyone navigating diet culture and fitness media:

  1. Watch critically: Ask, “What is this really teaching me?”
  2. Respect biology: Your body fights extreme restriction—it’s not lazy or weak.
  3. Pause before you absorb: Screens are powerful teachers, but you have the final say.

The bigger question isn’t just “What should I eat?” or “How should I train?” It’s:

Who’s controlling the story my mind is telling me, and who benefits from it?

Reality shows like The Biggest Loser and even social media feeds are not neutral. They are propaganda machines—wrapped in entertainment, designed to manipulate perception, reward suffering, and sell ideals that are biologically unsafe.

I’ve lived some of those lessons firsthand. The scars aren’t just physical—they’re mental, hormonal, and metabolic. But the first step to freedom is seeing the screen for what it really is, turning it off, and reclaiming control over your body, mind, and reality.

Thank you for taking the time to read/listen!

🙏 Please help this podcast reach a larger audience in hope to edify & encourage others! To do so: leave a 5⭐️ review and send it to a friend! Thank you for listening! I’d love to hear from you, find me on Instagram!⁠⁠⁠ @taste0ftruth⁠⁠⁠ , @megan_mefit , ⁠⁠⁠ Pinterest! ⁠⁠ ⁠ Substack and on X! 

Until then, maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒

🆕🆕This collection includes books that have deeply influenced my thinking, challenged my assumptions, and shaped my content. ⁠Book Recommendations – Taste0ftruth Tuesdays

Understanding Hormonal Changes in Midlife Women

The Truth About Hormones &Body Fat

If you’re a woman in midlife witnessing changes in your body, let’s be honest—hearing one more expert say “just move more and eat less” might make you scream. That tired, oversimplified advice ignores the very real ways our bodies change—and the decades of life we’ve already lived in them.

Midlife, generally defined as the ages between 37 and 65, isn’t just a calendar phase. It’s a biological, emotional, and identity-shifting chapter. For women, it often marks the beginning of perimenopause—the transitional period leading up to menopause, when the ovaries gradually produce less estrogen. Menopause itself is defined as the 12-month mark after your final menstrual period, but the hormonal fluctuations and symptoms often begin years before and can last well beyond that point.

To really understand what’s happening in our bodies now, we have to rewind the clock.

From puberty, our bodies have been shaped by an elegant hormonal dance. Estrogen, progesterone, and to a lesser extent testosterone, govern everything from our cycle to our skin, from our energy to our emotional responses. These hormones rise and fall in predictable patterns until they don’t. And when they don’t, you feel it.

Hot flashes. Sleep disruptions. Brain fog. Mood swings. Slower recovery from workouts. A scale that doesn’t seem to budge no matter what you do. And the silent undercurrents like the gradual loss of bone density—osteopenia—that often go unnoticed until it’s too late.

These aren’t random annoyances. They’re signals. And they deserve to be understood.

In this post and in today’s podcast episode, I talk with registered dietitian and research wizard Maryann Jacobsen about what actually helps us thrive during perimenopause and menopause. We get into why muscle is metabolic gold, why cardio isn’t always the answer, and how biofeedback your body’s own cues like hunger, energy, sleep, and mood can tell you more about what’s working than any calorie tracker or influencer’s reel ever could.

We also challenge the idea that your bathroom scale is the best measure of health. Spoiler alert: it’s not. Tools like DEXA scans provide deeper insight into your bone density and lean mass—two things that matter more than “weight” ever could in this stage of life. And while your smart scale using bioelectrical impedance might not be as accurate, it can still help you track general trends if you know how to interpret it.

One part of our conversation that hit me hard was Maryann’s mention of the body fat research around fertility. Scientists have found that a minimum of 17% body fat is required just to get a menstrual cycle, and about 22% is needed to maintain ovulation. But here’s the real shocker: in mature women, regular ovulatory cycles are often supported best at 26–28% body fat. (PMID: 3117838, 2282736) That means what many of us have been taught to chase ultra-lean physiques (around 17 BF% or so), chronic calorie restriction, or overtraining can actually backfire on our reproductive health, bone health, and overall vitality.

In populations where food is scarce or physical demands are high, we see patterns: delayed first periods, longer gaps between births, earlier menopause. It’s the body adapting for survival. But in modern life, we sometimes impose these same conditions on ourselves in the name of “fitness.”


And while estrogen usually gets the spotlight in menopause care often treated as the main character it’s progesterone that deserves a standing ovation. Many women are told they “need progesterone” just to protect themselves from estrogen’s effects, as if it’s merely a buffer. But that undersells its brilliance.

The name progesterone literally means “pro-gestation,” but its impact goes far beyond fertility. Progesterone is a master regulator. It stabilizes tissues, supports metabolic balance, calms inflammation, protects against stress, and even plays a role in brain health. While estrogen stimulates, progesterone shields. While estrogen builds, progesterone restores.

Fascinatingly, our bodies produce far more progesterone than estrogen especially after ovulation and during pregnancy. That’s not a fluke. It reflects just how critical progesterone is to our overall well-being.

So when ovulation slows or disappears in midlife, it’s not just your period going quiet. It’s this entire downstream network of hormonal resilience especially progesterone that starts to fade. And that’s when symptoms ramp up.

Understanding this isn’t just about managing menopause. It’s about honoring your biology, updating your strategy, and supporting your body like the powerful, responsive system it actually is.

If we want to balance and optimize our hormones in midlife, we have to re-evaluate our goals. This isn’t about grinding harder it’s about getting smarter. And to get smarter, we need to zoom out.

Ovulation isn’t just some fertility footnote-it’s the main event of your cycle. But many of us were taught that the bleed is the cycle. Nope. That’s just the after-party. The headliner? Ovulation.

Why does this matter in midlife?

Because ovulation is what triggers the production of progesterone a hormone that plays a critical role in metabolism, mood, sleep, brain function, and bone health. And spoiler: progesterone is the first to dip off the radar as we enter perimenopause. That’s why your energy feels off, your sleep gets weird, and your tolerance for stress tanks. Your body isn’t broken—it’s adapting.

Here’s where things click into place: your body will only ovulate consistently if it feels safe and nourished. That means you’re eating enough, not overtraining, and not living in a cortisol-fueled chaos spiral.

Ovulation isn’t just about reproduction it’s a vital sign of health.
And the two hormones that anchor your entire cycle, estrogen and progesterone, do so much more than regulate periods.

From bone density to brain function, from insulin sensitivity to mitochondrial health, these hormones influence nearly every system in your body. So, when they fluctuate…. or flatline… you feel it. Not just in your body, but in your entire day to day experience.

So, let’s break the rules, rewrite the midlife playbook, and finally start listening to the wisdom our bodies have been whispering all along.

LINKS:

In-depth-guide-on-midlife-weight

The Hidden Risks of Ozempic: Rapid Weight Loss Can Weaken Bones and Muscles

Farmer Vs Banker episode Move More, Eat Less? The Lie That Won’t Die

Resistance-exercise-perimenopause-symptoms

To take hormone therapy or not to take hormone therapy

The Case for Cardio

Contrary to popular belief, a larger body may actually be healthier (insta post)

Why Are Americans So Obsessed With Protein? Blame MAGA.

Midlife stress and its ripple effect on health

Meet your new post-40 nervous system

Move More, Eat Less? The Lie That Won’t Die

The Fatal Flaws of Calories In Calories Out and the Metabolism Model That Could Change Everything

Alright, let’s talk about the four most useless words in the history of weight loss advice: ‘Just eat less, move more.’ You’ve heard it, I’ve heard it, and if this phrase actually worked the way people think it does, we wouldn’t have skyrocketing rates of obesity, metabolic dysfunction, and entire industries built around yo-yo dieting. But here’s the kicker—it sounds logical. Simple math, right? Calories in, calories out. Except the human body is not a bank account; it’s a biological orchestra, and the way we process energy is more like a symphony than a spreadsheet.

We’ve already tackled the oversimplified calorie-counting dogma in our Science Dogma episode, and we’ve explored how perception alone—like believing a milkshake is ‘indulgent’—can literally alter our hormonal response. That’s not woo-woo, that’s science. But today, we’re going deeper. Because beyond the CICO model, beyond the calorie obsession, there’s a much bigger, messier, and more fascinating reality about metabolism, obesity, and why diet advice keeps failing people.

And I know what some of you might be thinking—‘But Megan, are you saying calories don’t matter?’ No. I’m saying they don’t tell the whole story. The way we eat, when we eat, why we eat, our hormones, stress levels, metabolic adaptations, even our past dieting history—all of it plays into how our body responds to food.

So as we close out Season 3 of Taste of Truth Tuesday, I want to leave you with something foundational. Not another diet trend. Not another oversimplified soundbite. But a real, nuanced conversation about what actually influences metabolism, weight loss, and why some of the most popular strategies—like keto, intermittent fasting, and calorie counting—work for some people but absolutely wreck others.

And here’s the disclaimer—I’m not an advocate for low-carb dieting in general, especially as someone who’s recovered from disordered eating. But my guest today? He eats low-carb and keto. And here’s what I respect—he’s not dogmatic about it. He understands that the real answer to health and weight loss isn’t found in any one-size-fits-all approach. It’s about bio-individuality.

So grab your coffee, take a deep breath, and get ready to rethink everything you thought you knew about metabolism. Let’s do this.


The calorie, as a unit of measurement, has a fascinating history that ties directly into the calories in, calories out (CICO) debate. While many assume the calorie has always been the standard for measuring food energy, its adoption in nutrition is relatively recent and shaped by shifts in scientific understanding, industry influence, and public health narratives.

The Origin of the Calorie

The concept of the calorie originated in physics, not nutrition. In the early 19th century, Nicolas Clément, a French chemist, introduced the term calorie as a measure of heat energy. By the late 1800s, scientists like Wilbur Olin Atwater adapted this concept to human metabolism, conducting bomb calorimeter experiments to determine how much energy food provided when burned. Atwater’s Physiological Fuel Values established the foundation for modern caloric values assigned to macronutrients (fat = 9 kcal/g, carbohydrates and protein = 4 kcal/g, alcohol = 7 kcal/g).

The Rise of Caloric Nutrition

By the early 20th century, calories became central to dietary guidelines, especially in public health efforts to address malnutrition. During both World Wars, governments used calorie counts to ration food efficiently. However, as food abundance grew, the focus shifted from ensuring sufficient calorie intake to preventing excess, paving the way for weight-focused dietary interventions.

CICO and the Simplification of Weight Loss

The calories in, calories out model became dominant in the mid-20th century, driven by research showing that weight loss or gain depended on energy balance. The First Law of Thermodynamics—energy cannot be created or destroyed, only transformed—was applied to human metabolism, reinforcing the idea that a calorie surplus leads to weight gain and a deficit to weight loss.

This framework became the foundation of mainstream diet advice, but it often overlooked complexities such as:

  • Hormonal influences (e.g., insulin, leptin, ghrelin)
  • Metabolic adaptation (how bodies adjust to calorie deficits)
  • The thermic effect of food (protein takes more energy to digest than fat or carbs)
  • Gut microbiome effects on calorie absorption
  • Psychological and behavioral aspects of eating

Criticism and the Evolution of the Debate

By the late 20th century, challenges to strict CICO thinking emerged. Researchers in endocrinology and metabolism, such as Dr. Robert Lustig and Dr. David Ludwig, highlighted that not all calories affect the body in the same way—insulin regulation, macronutrient composition, and food quality play crucial roles.

Low-carb and ketogenic diet advocates argued that carbohydrate restriction, not just calorie restriction, was key to weight management due to its impact on insulin and fat storage.

I personally think, it’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”

Where Are We Now?

Today, the calorie remains a useful measure, but the conversation has expanded beyond simple energy balance. Researchers acknowledge that while calories matter, factors like food quality, hormonal responses, and individual metabolic differences significantly impact how the body processes energy. The debate now leans toward a more nuanced view.


Now, let’s talk about why this matters.

Today, I’m joined by Adam Kosloff, an author and researcher who isn’t afraid to challenge conventional wisdom—especially when it comes to obesity and metabolism. A Substack post of his, A Righteous Assault on the Absolute Worst Idea in the History of Science, takes a sledgehammer to the dominant ‘calories in, calories out’ model, aka Move More, Eat Less? The Lie That Won’t Die, arguing that our understanding of fat storage is fundamentally broken. Instead, he presents a revolutionary new framework—the Farmer Model—that redefines how we think about metabolism, obesity, and weight loss.

For years, the dominant narrative around weight loss has been depressingly simple: “move more, eat less.” This slogan has been drilled into us by dietitians, doctors, and fitness gurus as if it were an unshakable law of physics. But if it were that simple, why has metabolic disease skyrocketed despite more people tracking their calories and increasing exercise?

Adam challenges the traditional CICO (calories in, calories out) model, not just by saying it’s wrong, but by arguing it is catastrophically misleading. His Farmer Model reframes obesity and metabolic dysfunction as a landscape issue rather than a simple calorie balance equation.

Think of your metabolism like farmland. The most obvious disruptor might be “acid rain”—high-carb, sweet, ultra-processed foods that erode the topsoil, flood the land, and cause metabolic damage (fat storage, inflammation, insulin spikes). But not all disruptions look like a storm.

Sometimes, the changes are more insidious. Maybe those daily lattes weren’t a flood but a subtle shift in the terrain, like over-fertilizing a field. Too much of a good thing, whether dairy proteins or artificial sweeteners, can nudge the metabolic landscape in a way that leads to dysfunction over time.

And here’s the kicker: It’s not just carbs or calories doing this. There are at least 42 factors that impact blood sugar and metabolism. This is something I’ve worked to educate my audience on for years. Carbs are just one piece of the puzzle. Stress, sleep, gut microbiome, meal timing, inflammation, hormonal balance—all of these influence the body’s metabolic “terrain.”

Adam’s latest Substack post, 10 Smackdowns That Lay Waste to CICO, was an absolute banger. The line “Gaze upon these arguments, ye mighty gym bros, and despair…” had me cackling. But beyond the sass, the research was rock solid. In our conversation, we break down some of the most devastating smackdowns against CICO and discuss which ones tend to make the most die-hard calorie counters short-circuit.

The takeaway? The “move more, eat less” doctrine is outdated and incomplete. It’s time for a more sophisticated conversation about metabolism that acknowledges the complexity of the human body rather than reducing it to a basic math equation.

LINKS

Science or Stagnation? The Risk of Unquestioned Paradigms – The first episode we challenged calories in, calories out (CICO) & mention Germ theory vs Terrain theory

The Farmer vs. The Banker

10 Smackdowns that lay waste to CICO

3 Times I Gained Weight on Keto

Gary Taubes Substack articles

Emotional Hijacks & Nutritional Hacks: Unveiling the🧠Amygdala’s Secrets ⁠

The Dissolution of the Nutrition Science Initiative

Obesity and Starvation Found Together

The Influence of Religious Movements on Nutrition

Why Challenging Beliefs Feels Like a Personal Attack—And Why It Shouldn’t

The Biggest Loser Study-The metabolic consequences of extreme dieting & the weight gain rebound effect