Kangen Water: Science or Scam?

Let’s talk about Kangen Water—a glorified water filter that’s convinced half the wellness community it can practically save the world. Kangen is often presented as the “it” product that will cleanse your body, raise your pH, and cure whatever ails you. From detoxification to slowing the aging process, the claims are endless. But does it actually do any of this, or is it just one expensive bottle of hype?

As someone who loves to blog about wellness trends and help people navigate the often confusing and sometimes downright misleading claims in the wellness industry, I’m here to cut through the noise. It’s time to stop buying into pseudoscience that preys on our desire for easy fixes. The wellness world is filled with products promising miracle results—products that are often built on shaky science or worse, none at all. Kangen Water is no exception.

Let’s break down whether this water really deserves its pedestal, or if it’s just another trend feeding into a culture of overpriced wellness gimmicks.

Water: Neutral, Alkaline, and Misleading Marketing

Water (H2O) typically has a neutral pH, sitting around 7, but it naturally dissociates into hydrogen (H) and hydroxide (OH) ions. The more hydrogen ions in water, the more acidic it becomes, while the more OH ions, the more basic (alkaline) it gets. In pure water, these ions are present in a small amount, and they tend to balance out by reforming into H2O. So, what is alkaline water, and what’s in it?

Real alkaline water contains something to make it basic—often baking soda. Some products claim to alkalinize water electrically, but here’s the catch: any ions in the water will eventually neutralize each other. In the end, pure water will always strive for a pH of 7. The idea that you can “alkalinize” water and benefit your body is where the pseudoscience comes in.

The claim is that when the body becomes “too acidic,” it can lead to a slew of health issues, and drinking alkaline water can balance things out. But here’s the truth: The body works tirelessly to maintain a very narrow pH range—7 to 7.4—in the blood and tissues. Any fluctuation outside this range is potentially dangerous, which is why the body has mechanisms to keep pH in check, like regulating breathing to balance CO2 levels and adjusting urine acidity.

Put simply, the idea that drinking alkaline water will “balance” your body’s pH is misleading. The body is already equipped with efficient systems for managing pH balance, and consuming regular food or liquids, regardless of their pH, won’t disrupt this delicate equilibrium. That’s right—your body’s pH is mostly unaffected by alkaline or acidic foods and beverages. This is why the whole alkaline diet and water movement is rooted in pseudoscience.

While some studies have tried to link an alkaline diet or water to benefits like preventing cancer or osteoporosis, they fail to provide solid evidence. A 2016 systematic review found no proof that alkaline water prevents or treats cancer. A 2011 review similarly found no support for an alkaline diet’s protective effects on bone health. So why do people keep buying into it? The answer lies in clever marketing, celebrity endorsements, and the placebo effect.

In reality, the only plausible benefit of alkaline water may be for those suffering from acid reflux, where it could act as a temporary antacid. But even this is not proven, and established treatments for acid reflux are far more effective.

So, the next time you’re thinking about splurging on Kangen Water or an expensive alkaline water machine, ask yourself: “Am I really buying science—or am I buying into pseudoscience wrapped in a fancy bottle?”

First off, let’s clear up a few things. The Kangen machine has only a single filter, and it’s inadequate for dealing with many of the toxins found in tap water. In fact, because of shortcomings with the filter, the Kangen machine just might change your life—for the worse. The filter in the Kangen machine doesn’t reduce levels of heavy metals or salt, meaning that if you’re relying on it for purity, you’re still drinking some of the same contaminants that you started with.

The Claim: Alkaline Water = Health Savior

Kangen Water’s marketing suggests that its alkaline properties can balance your body’s pH, improve health, and even slow aging. And while this sounds great, there’s a big problem: our stomach acid has an essential job to do, and it does not care about alkaline water. The stomach is a pH powerhouse, designed to digest food with an acidity of around 1.5 to 3.5, which is harsh enough to break down whatever you eat. So, if you’re gulping down alkaline water thinking it’s going to go in and “balance your body’s pH,” hate to break it to you, but it’s being neutralized by stomach acid in a matter of seconds.

The Antioxidant Claims: A Splash of Misleading Science

Another claim is that Kangen Water provides a “high antioxidant” effect by adding molecular hydrogen (H₂) to the water. Real antioxidants like vitamins C and E are absorbed into the bloodstream, where they tackle free radicals directly. But hydrogen’s benefits may not even survive digestion—our stomach acid can neutralize hydrogen molecules before they’re absorbed. While a few small studies suggest hydrogen-rich water might offer some benefits, there’s little robust evidence to back Kangen Water’s lofty promises.

Bottom line? Real antioxidants from food and supplements are a safer, cheaper bet than a pricey filter.

Science Says: Um, No Thanks

There’s simply no solid science to back the idea that alkaline water has sweeping health benefits. Hydration? Absolutely important. But a magic pH fix? Not really. The idea that our bodies need “detoxing” is an incredibly popular concept in the wellness space. If you spend any time on social media or browsing health blogs, you’ve likely come across expensive detox programs, supplements, or special teas that promise to cleanse your body of “toxins.” But here’s the reality: the body has its own built-in detox systems that do an exceptional job of keeping things running smoothly—without the need for any pricey detox gimmicks.

The Body’s Built-In Detox Systems

Our liver and kidneys are the real detox heroes of the body. These organs are specifically designed to filter out harmful substances and waste products, ensuring that our body remains balanced and healthy. The liver plays a central role in detoxifying harmful chemicals by metabolizing them into safer substances, which are then either excreted through bile or filtered through the blood to the kidneys for excretion via urine. These processes are efficient, effective, and happen continuously, without you having to do anything.

Liver: The liver acts like a sophisticated chemical processing plant. It filters out toxins, breaks down fats, proteins, and carbohydrates, and even helps with the digestion of food by producing bile. It’s constantly at work, breaking down substances like alcohol, medications, and other chemicals in the body, rendering them safe or neutral for excretion.

Kidneys: The kidneys are in charge of filtering waste products and excess substances (such as water, salt, and waste metabolites) from the bloodstream, which are then eliminated as urine. They also regulate the body’s fluid balance, keeping things like electrolyte levels in check, which helps maintain overall homeostasis.

These systems work synergistically to maintain a delicate balance in your body. They don’t need the help of a fancy detox program or juice cleanse—they do the job perfectly well on their own.

Why Detox Products Are Mostly a Marketing Scam

So why are detox products so popular, and why are they sold for high prices? A big part of the appeal is that these products promise to make people feel “cleaner” or “lighter” by removing toxins. But many of the ingredients in these products (whether it’s activated charcoal, herbal supplements, or teas) often lack scientific support for their detox claims. For instance, while some herbal teas might have mild diuretic effects, they don’t actually enhance the body’s ability to remove toxins in a meaningful way. In fact, some detox teas have been found to contain dangerous substances, including laxatives that can lead to dehydration and an imbalance in electrolytes.

It’s also important to note that the idea of “toxins” is often used very broadly and vaguely in the wellness industry. Toxins, in the sense that they are often described in detox marketing, are not necessarily specific substances that we need to rid ourselves of. In fact, the body regularly processes and neutralizes “toxins” naturally. The idea of a “toxic overload” is rarely grounded in scientific fact—unless, of course, you’re dealing with something like heavy metal poisoning or an actual overdose, which are medical conditions requiring professional treatment.

The Myth of Quick Fixes

The idea of quick detoxes or cleanses may also play into the human desire for immediate results. People want easy answers and fast solutions for things like weight loss, clearer skin, or improved energy. While it may be tempting to buy into the myth that you can “flush out” all your health problems in a few days, the reality is that lasting health comes from a balanced, sustainable lifestyle, not a quick cleanse. Regular hydration, a well-rounded diet, and sufficient sleep go a lot further toward maintaining your body’s natural detox processes than any supplement or fad.

Real Health Practices vs. Detox Scams

The best thing you can do to support your liver, kidneys, and overall health is to maintain a lifestyle that supports them. This means:

  • Drinking plenty of water (which helps kidneys function properly)
  • Eating a balanced diet with a variety of whole foods (rich in antioxidants, vitamins, and minerals)
  • Exercising regularly (to boost circulation and support liver health)
  • Avoiding excessive alcohol or toxins (to prevent overworking your detox systems)
  • Getting plenty of sleep (for cellular repair and recovery)

These practices help maintain the natural detox processes your body already does efficiently. Instead of spending money on detox products that may only leave you feeling deprived or temporarily lighter, focus on these sustainable habits that provide long-term benefits. Your body doesn’t need a detoxing break—it needs consistent support to keep running at its best.

In short, while the wellness industry promotes detox products as if they are a magic solution, the truth is that your liver, kidneys, and body as a whole have been doing the job perfectly all along.

The Role of Metabolism in Detoxification and Health

The real question you should be asking is whether your metabolic function is optimal. If it’s not, detox programs and restrictive diets are just band aids, suppressing symptoms like weight gain or chronic inflammation without addressing the root cause. And that root cause is often poor metabolic health.

What is metabolism?

  • It’s how efficiently and effectively your body uses energy to perform essential functions. Your metabolism impacts everything from how your cells function, to hormone production, and even the detox systems themselves.
  • Metabolism affects key functions such as:
    • Detoxification (liver, kidneys, skin)
    • Digestion
    • Hormonal output (thyroid, adrenals, insulin)
    • Inflammation and immune response
    • Menstrual cycles and reproductive health

When you focus on optimizing your metabolism through a well-rounded lifestyle—eating enough, managing stress, moving regularly, and prioritizing sleep—you support all of these systems, including detoxification. Restrictive detox diets that promise to “reset” your body do the opposite, often exacerbating metabolic imbalances.

How to Support Your Metabolism (and Detox Naturally)

Instead of relying on trendy detoxes, consider nurturing your body’s natural processes with these foundational practices:

  • Nourish your body rather than restricting it.
  • Eat a balance of protein, carbs, and healthy fats at regular intervals.
  • Breathe deeply to manage your nervous system.
  • Prioritize stress reduction and downtime (yes, even doing nothing is important).
  • Eat consistently, don’t skip meals.
  • Prioritize sleep—it’s essential for metabolic repair.
  • Increase daily movement—move more throughout the day!

A healthy metabolism is the foundation of a healthier body—when you heal your metabolism, you heal your whole self.

In conclusion, skip the detox fads, focus on metabolic health, and support your body’s natural detoxing systems. Your body is incredibly capable, and all it really needs is consistent care and support. 🍑

The Price Tag: Prepare to Be Shocked

Kangen Water machines range from $1,280 to almost $6,000. That’s right—almost six grand for a fancy filter. For comparison, you could buy a lifetime supply of high-quality bottled water, a well-reviewed filtration system, or even invest in a small swimming pool. And while Kangen distributors might tell you it’s an investment in your health, what they really mean is it’s an investment in their commission check.\

The Catch: Welcome to the MLM Trap

Kangen Water’s parent company, Enagic, operates through a multi-level marketing (MLM) model. That means a good chunk of their “sales” come from distributors who are also customers, encouraged to buy machines to qualify for commissions. It’s not so much about the water’s life-changing properties as it is about recruiting new people to buy machines, who then recruit others, and so on. Each sale pays up to 8 people in the “upline,” making it more about building a downline than actually selling to customers 

How to Avoid the Hype

If you’re really concerned about hydration and wellness, stick to filtered water. A quality filtration system can be a great investment without the price tag or the questionable promises. If you want to experiment with pH, try adding lemon to your water. Despite its acidity, lemon can actually have an alkalizing effect on the body once metabolized, and it costs about 50 cents.

Bottom Line: Don’t Drink the Kool-Aid

Wellness should be about making informed, evidence-based choices, not falling for fancy (and pricey) illusions. Kangen Water is marketed as a wellness must-have, but a good filtration system will do the job just as well—without the cult-like MLM tactics. So next time someone tells you alkaline water is the answer, just remember: your body is already handling things perfectly well, and it doesn’t need a $5,000 machine to do its job.


Resources: 

Here are some top resources to explore the science (or lack thereof) behind alkaline water and other wellness claims:

Books

  • 1. “Bad Science” by Ben Goldacre – Critiques pseudoscientific health claims, with sections on the wellness industry.
  • 2. “Trick or Treatment: The Undeniable Facts about Alternative Medicine” by Simon Singh & Edzard Ernst – Examines popular health trends and evaluates evidence behind them.

Articles

Videos

  • 1. Science Vs. (Podcast by Wendy Zukerman) – Covers alkaline water in various episodes, debunking wellness trends.
  • 2. “Alkaline Diets: Fact or Fiction?” by Dr. Mike Hansen on YouTube – A medical professional’s take on alkaline water and diets, with easy-to-understand explanations.

These resources give a broad perspective on why certain wellness claims, like those around alkaline water, often lack scientific support.

Two highly regarded resources targeting MLMs like Kangen Water, are:

1. YouTube Channels: Anti-MLM content creators on YouTube, such as Illuminaughtii and
Always Marco offer thorough, engaging analyses on MLMs, including Kangen Water’s practices and claims. These creators debunk misleading promises of financial success and health benefits promoted by MLM companies, providing evidence-backed critiques and personal accounts from former members.

2. The Anti-MLM Coalition: This website hosts a wide array of articles, lists, and YouTube recommendations that critique various MLMs. They detail many companies, including Enagic (the manufacturer of Kangen Water systems), breaking down why these structures are problematic. The coalition’s articles dissect business tactics, income claims, and legal actions, helping potential recruits or current distributors understand the reality behind MLM promises.

These resources offer educational, factual content to help audiences critically evaluate MLMs and make informed decisions.

Beyond the Echo Chamber: How the Quest for Truth Became a New form of Dogma

Bonus Episode: Reflections on the Election Cycle – A Message for the Deconstruction Community

Welcome to today’s deep dive into a topic that’s been stirring within me for months. If you’re new here, let me explain the deconstruction space, or the deconstruction community—a movement that’s gaining momentum for those of us disentangling ourselves from rigid, fundamentalist beliefs. This process is supposed to be healing and, ideally, a source of growth, but it’s not without its share of controversy. That’s what we’re here to talk about.

In my podcast episode titled Faith Unbound: Navigating the Process of Disentanglement—or rather, Deconversion after my own journey took a deeper turn—I discussed my initial discovery of this space back in February. At that point, I’d begun to question my former beliefs, and the deconstruction community felt like a safe haven. After 6-7 months in, I’m seeing patterns that are unsettlingly familiar. The community has been valuable, yet I’ve grown concerned as it increasingly mirrors the same kinds of rigidity and tribalism many of us were trying to escape.

My posts and Instagram reels have hinted at this frustration, but I’m here today to pull these thoughts together more fully. Moving away from one dogma only to embrace another feels to me, like a new form of entrapment. The craving for certainty and “the right side” is strong, and without realizing it, we’re swapping one rigid system for another. In this space that’s supposed to champion open-mindedness, judgment and exclusion seem to have replaced curiosity and true critical thought.

It’s a reminder that true growth and change happen only when we’re open to different perspectives—not quick to label those who disagree with us as enemies. As the philosopher John Stuart Mill argued in his 1859 work, On Liberty, Free speech is essential for discovering the truth. He believed true understanding and truth itself emerge only through open debate and free expression. This highlights the complexity of truth, it’s only when differing perspectives clash that ideas are refined and strengthened. Let’s explore how that idea relates to today’s topic.

Setting the Stage: The Political and Psychological Landscape

Before we dig into the deconstruction community, let’s set the stage with something I found really interesting. Back before the 2024 election, journalist Mark Halperin expressed some serious concerns on Tucker Carlson’s podcast (cue the BOOs and HISSS from all the progressives–I hear you!) about what would happen if Trump were to win a second term. He predicted widespread psychological distress, especially among Democrats, which would affect everything from mental health to social interactions. And, wow, did that hit the mark.

Since Trump’s victory, movements like the 4B movement have surged among women on social media, particularly in response to reproductive rights concerns and conservative gender roles. Originating in South Korea, the movement’s name, “4B,” stems from “B,” shorthand for “no” in Korean, symbolizing “No sex, No dating, No marrying men, and No children.” Recently, the movement has sparked a 450% increase in Google searches in the U.S., with many calling it the “4 Nos” or referencing “Lysistrata” for its radical stance against traditional gender expectations. I’ve shared my thoughts on traditional gender expectations in a previous episode.

The Blue Bracelet Movement: Solidarity or Performative Gesture?

Following the 2024 election, white women supporting Kamala Harris have rallied around an unexpected symbol: a blue bracelet. For many, it represents allegiance, a small but visible way to signal “I’m not with them” to women who voted for Trump. But like other quick-fix political symbols, it’s raising questions: Does this bracelet truly contribute to progress, or is it merely performative—a way to sidestep deeper, tougher conversations within their communities?

The trend echoes past symbolic movements like 2017’s “pussy hats,” which aimed to unify and empower but were later criticized for their lack of sustained action. Today, similar critiques have emerged around the bracelet, with critics suggesting it’s more of a comforting gesture for its wearers than a true commitment to change. Some Black activists and allies have pointed out that symbols alone aren’t enough; they want allies willing to challenge and change the beliefs of those around them, including friends and family who may hold differing views.

Could the Blue Bracelet Movement become a lasting emblem of allyship or fade as a passing trend? Its fate rests on whether those wearing it step up to engage in hard conversations and meaningful action.

Misinformation and Its Impact on Abortion Laws

But let’s get back to deconstruction—and something that’s been coming up a lot lately, particularly within that space: misinformation about abortion laws. Here’s the thing: there is no federal abortion ban in place. I repeat, NO federal abortion ban.

The Trump administration’s role in the overturning of Roe v. Wade has sparked fierce debates on both sides, but it’s important to clarify that the administration never stated it aimed to eliminate abortion nationwide. Instead, the ruling simply returned the power to regulate abortion to individual states. Some conservative figures have even used quotes from Ruth Bader Ginsburg to suggest she supported a more gradual, state-based approach. However, Ginsburg critiqued the federal approach, arguing a more state-focused shift could have garnered broader public support for gender equality. Polls consistently show that while many Americans support the legality of abortion, most also favor restrictions—especially in later stages of pregnancy. This nuance, however, often gets lost in campaign rhetoric, which is typically framed in absolute terms to galvanize voter turnout. But as we’ve seen, such messaging has not always yielded the intended results, revealing the complexity of public opinion on this issue.

Yes, the Roe v. Wade decision was overturned, but all that did was give states the power to regulate abortion. Some states have restrictions, sure, but no federal law is imposing a nationwide ban. And without a massive shift in Congress and the courts, it’s unlikely that will happen.

I don’t think it will. Trump himself has spoken out against that. His wife has spoken for protecting these in some way, shape or form. We have other folks coming over from the Democratic Party under this Unity Party bracket. I just don’t think that they’re going to force Christian nationalism, and abortion bans across the entire nation. I guess we’ll see.

Then, there’s this idea going around that women won’t be able to access life-saving procedures if they have a miscarriage. This is just false. In fact, most states with abortion restrictions still allow medical treatments for miscarriages, like dilation and curettage (D&C), which are essential to protect a woman’s health. What’s actually being restricted are elective abortions—not necessary procedures.

But here’s where things get really tricky. The spread of these exaggerated claims taps into the emotional centers of our brains. If you remember our previous episodes, we talked about amygdala hijacking—the brain’s response to fear and anxiety. When we hear these alarmist claims, it triggers that fear-based reaction, shutting down our ability to think rationally. Instead of focusing on the facts, we’re just reacting emotionally.

The Dangers of Misinformation

Let’s talk about the danger of this. Misinformation, especially when it involves highly emotional issues like reproductive rights, isn’t just harmless chatter—it’s psychological warfare. It keeps people in a constant state of anxiety, preventing them from thinking rationally. The real issue? People are more likely to believe in the fear-based narrative than to actually check the facts. They’re too busy being triggered emotionally.

This plays directly into the hands of the fearmongers. It becomes easier to control a population if you can make them afraid, right? And what do we see happening? Misguided campaigns around “miscarriage care,” the spread of exaggerated stories, and people feeling like their rights are under direct attack. It’s chaos. And it’s all based on misinformation, yet the ones who are screaming the loudest about misinformation are the very ones spreading it.

Can you already hear the echoes of evangelicalism? This brings me to the concepts of Jonathan Haidt’s the Righteous Mind: Why Good People Are Divided by Politics and Religion because they apply here. Haidt explains how our moral intuitions drive our beliefs and politics, often dividing us along different moral foundations.

Many folks in the deconstruction space, now lean left, where values like care and fairness are paramount. Meanwhile, conservative values like loyalty and authority are often viewed as suspect, fostering an “us vs. them” mentality that can feel righteous but alienating. Ironically, in striving for freedom and empathy, the deconstruction space sometimes ends up falling into the same black-and-white thinking it critiques.

In tandem, Greg Lukianoff and Jonathan Haidt’s book The Coddling of the American Mind offers a useful framework for understanding these shifts, identifying “Three Great Untruths”: 1) “What doesn’t kill you makes you weaker,” 2) “Always trust your feelings,” and 3) “Life is a battle between good people and evil people.” These untruths, they argue, create fragility, discourage critical thinking, and foster a tribal mentality—traits that increasingly characterize the deconstruction space and parts of the progressive left.

It’s ironic to me that some people leave evangelical Christianity thinking they’re free, only to stumble into a new form of dogma within the deconstruction space. My experience is different—I didn’t grow up in the church but was recruited during the pandemic. Having lived outside of purity culture, I feel fortunate not to carry that baggage. While I empathize with those navigating their journeys, it’s tough to see them act as critics and bullies. Let’s unpack these dynamics by exploring three key untruths in this space.

1. The Untruth of Fragility: “What doesn’t kill you makes you weaker.”

For many, deconstructing from fundamentalist beliefs took resilience and a willingness to confront discomfort. Yet, in today’s deconstruction space, there’s an emphasis on avoiding ideas seen as “unsafe” or “harmful”—typically anything that deviates from progressive orthodoxy. and I mean, I genuinely felt this way. I think that might be somewhat of a trauma response. I was like, I hate the patriarchy. I must stand up against this. This is harmful. This is dangerous. And there is a lot of data proving that this isn’t true, whether we want to look at the history of the ancient church or just, you know, the research data that I’ve shared in previous episodes but my point–this fragility, reinforced by social media algorithms, cultivates an environment where disagreement feels threatening rather than enriching.

This approach mirrors the fundamentalist rejection of “dangerous” secular ideas, where dissent is demonized. The irony is that what began as a call for open-mindedness has become a kind of brittle certitude, one that isolates rather than connects. Instead of learning resilience, we’re re-teaching fragility, limiting our growth and deepening the ideological chasm.

Protestors outside a Temple of Satan

2. The Untruth of Emotional Reasoning: “Always trust your feelings.”

Fundamentalism often equates strong feelings with truth—“If I feel it, it must be right.” In the deconstruction space, there’s a similar emphasis on emotional reasoning. If something feels offensive or unsettling, it’s treated as harmful. This approach is amplified by social media, where outrage and personal offense are rewarded with visibility.

Haidt’s work reminds us that emotions shape our moral judgments but don’t always lead to truth. Reacting purely on feeling closes off critical thinking, creating echo chambers where alternative perspectives are rarely considered. Instead of fostering deeper understanding, emotional reasoning entrenches our biases, fueling judgment rather than curiosity.

3. The Untruth of Us vs. Them: “Life is a battle between good people and evil people.”

The most divisive untruth is the idea that the world can be split into “good” and “evil” camps. This is evident in how some in the deconstruction community approach politics and social issues, painting conservatives or moderates as morally inferior. We see a rigid, “with us or against us” mentality, where anyone who questions progressive narratives is labeled “deplorable,” “harmful,” “Trash”, “Nazi” or worse.

Haidt’s research reveals that moral division is natural; we all tend to view those who disagree with us as misguided or even morally flawed. But when we approach every difference as a moral battleground, we close off true dialogue. Coming from a high-Calvinist church—one of the most cult-like, fundamentalist circles you can get into—I know what it’s like to think the rapture is imminent or to believe that if you don’t say all the “right” words exactly, you’ll burn in hell. My journey has taken me from being pro-choice in Portland, OR, having had three abortions myself, to joining an abolitionist movement to outlaw abortion. I haven’t even spoken about the profound pain and regret I carry about this. Yet here I am, reflecting on how divisive our society has become, with so little room for understanding across political lines. In the deconstruction space, you’d expect a shared empathy after leaving behind rigid belief systems, but instead, the culture seems to mirror the very exclusivity and “us vs. them” mentality of evangelical spaces.

Living in Portland, surrounded by ideologies that often pushed the limits of what I felt was morally comfortable, I wrestled with the impacts of various movements. I started to question whether certain messages of empowerment—like third-wave feminism—truly uplift or, instead, encourage behaviors that commodify women’s bodies and promote sexualization from a very young age. And while sex work has become a celebrated concept under the mantra “sex work is real work,” my own painful experiences in that industry make me see things differently. To me, it’s not empowering; it’s the opposite. Instead of championing it, I believe we should work to dismantle the industry.

It’s not just isolated concepts; there’s a broader pattern of glorifying “anything goes” hedonism and dismissing traditional values in the progressive space, which I find deeply troubling. Living in that environment left me with a raw understanding of how damaging these ideologies can be, leaving permanent scars. I grieve over the three abortions I’ve had. I cry because, despite being told it was just “a clump of cells,” I knew it was more than that. Watching the left demand “trust the science” while denying that life begins at conception feels twisted to me.

Moreover, there’s a deep, dark history in the advocacy of reproductive rights that gets glossed over—like the disturbing eugenics past of Planned Parenthood’s Margaret Sanger. Are we just going to ignore that?


Since the last election ended with a Trump landslide victory, rather than sparking any self-reflection, this moral absolutism seems to have intensified. The comments sections on many deconstruction accounts reveal the same tribal thinking they claim to oppose. Instead of creating bridges, we see entrenched sides, instead of open-mindedness, we see judgment.

 Look, I’ve been there. I was a proud Democrat in the past. I voted for Obama. But now, as an independent, I’m calling it like I see it. Democrats need to take a good hard look at themselves if they want a chance at victory. Blaming the electorate isn’t the answer. You cannot keep denying biology and pretending men. Along in women’s sports, restrooms or prisons. The idea that kids should undergo irreversible changes. It’s misguided and is absolutely out of touch. The open border agenda. It’s hurting American workers, pushing down wages and driving up the cost of housing. When will you start protecting your own people instead of pandering to these extreme policies? Discriminating against whites, Asians and men and the name of countering past wrongs is not only setting us back, but it’s racist in itself. Abandoning merit-based selection is wrecking our economy and opportunities for everyone. I mean, you cannot let people camp, defecate and shoot up in public spaces and expect things to improve. The average voter is seeing all of this and they’re rejecting it. If Democrats want to win again, they need to rethink their approach and get back to reality. Enough is enough.

The Pipeline Problem: How Social Media Radicalizes

This divide is worsened by social media, where algorithms favor outrage and tribalism, pulling people toward extreme ideologies. Just as researchers have observed a “crunchy hippie to alt-right pipeline,” there’s a similar dynamic at play in progressive spaces, where folks in the deconstruction space are drawn into radical social justice ideologies that feel every bit as dogmatic as evangelicalism.

In this progressive pipeline, identity politics becomes a weapon, and moral purity is enforced through a power/victim binary that discourages complexity and invites fear of being labeled an oppressor. This kind of ideological purity resembles the control and certainty we experienced in evangelicalism, only now with a new political coat of paint.


And this leads me into the horseshoe theory suggests that the far-left and far-right, though seemingly at opposite ends of the spectrum, often mirror each other in attitudes and tactics. This theory, initially presented by French philosopher Jean-Pierre Faye, proposes that the extremes of any ideology may end up behaving similarly—both tending toward authoritarianism and totalitarian thought despite their stated differences. Although this theory has its critics, the broader concept of ideological mirroring holds up in our analysis of what’s happening in the deconstruction space. At first, it was all about freedom—breaking away from oppressive systems, rejecting dogma, and embracing openness. But ironically, as people deconstruct their faith, they can fall into a similar trap: from being free thinkers to members of a new ideological cult.

Basically, when you leave fundamentalism without fully deconstructing dogmatic thinking, you risk trading one rigid ideology for another. Without cultivating humility and empathy, we will perpetrate the very same cycles of judgement and exclusion.

The Path Forward: True Openness and Curiosity

What’s the solution here? Jonathan Haidt’s insights remind us that real dialogue begins by understanding the values behind other people’s beliefs, even if we disagree with them. Progress and healing require that we listen beyond the labels, engaging in good faith rather than moral grandstanding. If we are to avoid replicating the very structures we’re deconstructing, we need to make space for differing perspectives and approach them with curiosity.

So, this means you cannot demonize conservatives, you cannot call everyone that voted for Trump a bigot, racist, misogynist. There’s something wrong with that thinking. You have been sold these three untruths. It’s a tired accusation that doesn’t hold up when you look at the numbers. Trump support among white voters did drop from 57% in 2020 to 49% in 2024. But the kicker is his support among black and Latino voters actually went up from 38 to 42%. So, against all odds, Trump is doing something that the Democratic Party has failed to do for decades. He’s making the Republican Party more diverse than has been in 60 years. Let’s cut out the divisive name calling and start acknowledging the reality of his growing appeal across different communities.


Real change happens when we go beyond just labeling others and instead build spaces where critical thought can flourish—even when it’s uncomfortable. This is my message to the deconstruction community and beyond!

It’s simple: stop pretending that we have all the answers. True freedom of thought is not about certainty. It’s about curiosity. It’s about asking the tough questions, not just parroting whatever’s trendy on social media or echoing the louder voices in your ideological group.

We need to do away with the binary thinking that divides us into “good” or “evil,” “us” or “them,” and start embracing true diversity of thought. Only by having those uncomfortable, nuanced conversations will we ever break free from the ideological cults—whether they’re rooted in religion, politics, or even deconstruction itself.

So, as we wrap up today’s episode, remember this: It’s time to get real. Misinformation is everywhere, and sometimes, it’s coming from the very people who claim to be fighting it. Whether it’s the left, the right, or the deconstruction space—don’t get caught up in the hype.

Thanks for tuning in to Taste of Truth Tuesdays. Until next time, keep questioning, keep learning, and never, ever stop thinking for yourself.

Understanding the Group Mind: A Double-Edged Sword

Navigating the waters of community can feel like a tightrope walk, especially for those of us who’ve been through the storm of spiritual abuse. This week on Taste of Truth Tuesdays, I’m excited to welcome a guest who dives deep into the concept of “Group Mind”—the idea that a collective can elevate individual voices, creating a harmonious collaboration. While this concept sounds beautiful on the surface, having walked the line between healthy and toxic communities myself, I can’t help but question: What happens when “Group Mind” becomes a vessel for manipulation rather than a source of strength?

The Allure of Community

Let’s face it: we all crave connection. From childhood friendships to spiritual gatherings, our lives are woven into a fabric of social interactions. In healthy communities, each thread—each individual—contributes to the larger tapestry. Group Mind can be empowering when everyone contributes their unique strengths. Think of a brainstorming session, where different ideas build on each other to create something innovative. But in controlling groups, individuality is suppressed, and members are pressured to conform, stifling creativity and critical thinking.

The Double-Edged Sword of Group Mind

Our guest shares their experience in an improv class, where the idea of Group Mind became both a revelation and a source of anxiety. It’s fascinating how the language of community can feel welcoming yet be weaponized against those who seek authenticity. This mirrors the complexities of modern social dynamics, especially in the age of social media, where radicalization can happen at lightning speed.

In Episode 5 of my podcast, we tackled the “crunchy hippie to alt-right pipeline,” but now it’s time to shine a light on the radicalization of the left—a topic often overlooked. Why did I go from progressive circles to mingling with Trump supporters and Christians? This shift was marked by a range of events and trends reflecting broader changes within progressive movements and their impact on American politics and culture.

The Irony of the Deconstruction Space

As I navigated the deconstruction space, I noticed something ironic: when the deconstruction movement defines a cult and unintentionally describes their own playbook, the irony is hard to miss. Many who now identify as progressive or left leaning have simply swapped one form of fundamentalism for another. They may have shed their evangelical past, but the same dogmatic, ‘us vs. them’ tactics remain. It’s like they never fully untangled themselves from the rigid mindset they claim to oppose.

Social justice has become their new ‘End Times,’ and the tribalism is painfully obvious. Conformity, consequences for stepping out of line, leaders who set the narrative… sound familiar? 🙃

🔍 “It’s not your enemies, it’s the system.” We often fall into the trap of seeing our political landscape as a battle between two sides—one fighting for democracy, the other autocracy. But this binary thinking misses the larger issue: who really has power in shaping policies? Research, like the 2014 study by Gilens and Page, reveals that economic elites and organized interest groups wield far more influence over government decisions than the average citizen or voter. This isn’t about a single party; it’s about a systemic challenge that transcends partisan lines. 🧠

Instead of feeding into divisive narratives, maybe it’s time to ask: Who benefits from keeping us divided? 🤔 Progressive politics can impose control using a power/victim binary that’s reductive and lacks nuance, leveraging the fear of being labeled an oppressor as a tool for compliance. Reflecting on my journey of deconstruction and exploring progressive spaces, I’ve noticed a concerning trend: the lack of nuance and the prevalence of an ‘us vs. them’ mentality.

Even within progressive Christianity, there’s pressure to conform to certain social norms and ethical behaviors. Disagreement is often met with resistance, and group identity politics can dominate discussions. As I listened to a friend lecture me about the systems of whiteness and how white people are part of the problem, I couldn’t help but feel a visceral response in my body. Wasn’t she aware of how she was marginalizing voices that do not align with CRT principles and fostering division rather than unity?

It’s one thing to leave behind a belief system, but if you’re still using the same control tactics, are you really free? Or are you just in another form of groupthink? Many who now identify as progressive or left-leaning have simply swapped one form of radicalism for another.

In navigating my journey, I’ve discovered that while community can be a source of strength, it can also be stifling. Let’s strive for more open dialogue where diverse perspectives are valued.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” — Martin Luther King Jr.

Seeking Authentic Community

This brings us back to the concept of Group Mind. While it has the potential to uplift and unite, we must critically assess the communities we choose to engage with. Are they empowering our individuality, or are they reinforcing a new set of dogmas?

As we explore these themes in this week’s podcast episode, I invite you to reflect on your own experiences with community—whether online or offline. Are you in a space that nurtures your authentic self, or have you found yourself caught in another web of control? Let’s challenge ourselves to seek genuine connections that celebrate our uniqueness, rather than merely conforming to the expectations of a collective.

Navigating Community Dynamics

One critical takeaway from my own experiences and the stories shared by others is the importance of asking ourselves the right questions. When evaluating any community—whether it’s a religious group, a social circle, or even an improv class—we should reflect on whether we’re being encouraged to grow into our full selves or if we’re being pressured to shrink into submission.

Key Questions to Consider:

  • Am I celebrated for my unique contributions, or do I feel like a cog in the machine?
  • Is my voice heard and valued, or am I met with silence (or worse) when I express dissent?
  • Does this community expand my horizons, or does it confine me to a narrow worldview?

The Importance of Individuality

One of the most powerful realizations is that a thriving community doesn’t demand the extinction of individualism; it nourishes it. Just as the author of the guest post observed in an improv competition, the true beauty of collaboration lies in the ability of individuals to bring their full selves to the table, enhancing the group dynamic rather than diminishing it.

In my journey, I’ve learned that safe communities are those that not only say, “Yes!” to your ideas but also invite you to share more, to dig deeper, and to embrace the weirdness that makes you unique. They celebrate individuality as an essential ingredient for collective success, transforming “Group Mind” from a potential source of control into a powerful tool for creativity and support.

The Path to Healing

For those of us recovering from spiritual abuse, the journey to find a healthy community can feel daunting. It requires us to sift through the rubble of past experiences, recognizing patterns that once suffocated our voices. But it also offers a chance for healing, a space where we can reclaim our identities and forge connections based on respect and authenticity.

Ultimately, the quest for community is about more than just belonging; it’s about finding spaces where we can be our true selves. It’s about navigating the complexities of connection with our eyes wide open, ready to discern the difference between a supportive group and one that seeks to control.

Conclusion

As we move through life, let’s remember that community can be a double-edged sword. For some of us, especially those healing from trauma or navigating complex PTSD, the journey may be best supported by solitary pursuits—like books, pets, and podcasts—before stepping into the vibrant chaos of group dynamics. We must be vigilant in recognizing when connection serves us and when it threatens to silence our individuality. Here’s to seeking out those communities that empower us, uplift us, and invite us to shine our light—together.

The MLM Illusion: Selling a Dream or a Trap?

New Episode Alert: The Dark Side of MLMs and Coercive Control

🚨 This Week on Taste of Truth Tuesdays 🚨, we’re diving into the complex and manipulative world of multi-level marketing (MLM) companies—uncovering the coercive control tactics they use to keep people hooked. 🧠💸 MLMs don’t just sell products. They sell a dream—a dream of financial freedom, wealth, and unlimited success. The problem? That dream is often built on deceptive tactics that prey on vulnerability, foster magical thinking, and emotionally manipulate their members.

At first glance, MLMs seem like a golden opportunity. They promise wealth, freedom, and independence—targeting people who are seeking a way out of financial struggle or a traditional 9-to-5. But underneath those glittering promises are dangerous tactics that prey on human psychology, exploiting emotional weaknesses to create loyalty and blind devotion.

A key tactic MLMs use is magical thinking. This is the belief that positive thoughts and visualizations alone can bring success, wealth, or health. A 2019 study in Frontiers in Psychology revealed that many MLMs sell products—like supplements and essential oils—by making unverified claims about curing diseases, with little to no scientific evidence to back them up. 😳

Why Is Magical Thinking So Dangerous?

Magical thinking isn’t just harmless optimism. In the context of MLMs, it can lead people to make poor financial and health decisions. Here’s why it’s so dangerous:

🚫 False Sense of Control: Magical thinking tricks people into believing they can control outcomes simply by thinking positively. This false confidence can prevent them from taking real, actionable steps to improve their situation.

🚫 Health Risks: MLMs often push supplements and oils with promises of “miracle cures” for serious illnesses—without scientific validation. People may choose these products over actual medical treatments, putting their health in danger.

🚫 Emotional Manipulation: By convincing members that failure is due to their lack of belief or effort, MLMs shift the blame from the system to the individual. This creates a toxic cycle of guilt and shame, trapping people emotionally in the MLM.

Coercive Loyalty and Emotional Manipulation

Beyond magical thinking, MLMs use coercive control tactics to create a false sense of community and belonging. They foster an atmosphere of loyalty where members feel pressured to stay positive, constantly recruit new people, and never question the system.

💥 Coercive Loyalty: Members are often told that the reason they’re not successful is because they’re not trying hard enough, recruiting enough, or believing in themselves. This turns failure into a personal flaw, rather than a flaw in the business model.

💥 Community Pressure: MLMs thrive on social dynamics, where members are encouraged to pressure their friends and family into joining. This creates a network of dependency and makes it harder for people to leave, even when they start seeing the cracks in the system.

💥 Emotional Exploitation: Guilt, shame, and failure are powerful emotional tools used by MLMs. When people don’t succeed, they’re often made to feel as if they didn’t believe in the product or themselves enough. This emotional manipulation keeps members invested—financially, mentally, and emotionally—even when the odds are against them.

Breaking Free: Real Stories of Escaping MLMs

In this week’s episode, we also share real stories of individuals who have been trapped in MLMs and how they broke free. These stories highlight the emotional, financial, and mental toll that MLMs take on their members, and how difficult it can be to escape once you’re in the cycle. 😳

Why You Need to Listen

If you’ve ever been approached by someone pushing a “life-changing opportunity” or a “groundbreaking product,” this episode is for you. If you’ve been tempted to join an MLM—or know someone who has—this episode is essential listening. We’re unpacking the toxic blend of pseudoscience, community pressure, and emotional exploitation that keeps MLMs running, and sharing actionable tips on how to recognize the red flags before it’s too late. 🚩

Tune in to this week’s episode of Taste of Truth Tuesdays to learn how to protect yourself from the manipulative tactics of MLMs and avoid falling into their web of magical thinking and emotional control. Whether you’re considering joining an MLM or are currently involved, understanding these tactics is key to protecting your financial and emotional well-being.


🎧 Listen to the full episode now—


#MLMAwareness #MagicalThinking #CoerciveControl #PodcastAlert #HealthOverHype #EmotionalManipulation #CriticalThinking #MultiLevelMarketing #BreakFreeFromMLMs

Why MLMs Exploit Magical Thinking

Magical thinking is a quirky psychological phenomenon where people believe that their thoughts, wishes, or actions can directly influence real-world outcomes, despite defying logic or scientific fact. It’s the belief that if you wish for something hard enough, visualize it every day, or think positively, the universe will somehow bend to your will. Sounds empowering, right? But in reality, it leads to a lot of irrational beliefs and behaviors, particularly in high-pressure environments like multi-level marketing (MLM) schemes.

MLMs thrive on this kind of thinking, pushing slogans and practices that dangle the promise of success, wealth, and happiness in front of their members—all through nothing but the power of positive thinking and visualization. “Just think it, and it’ll happen!” But here’s the catch: it never really works like that.

Why Is Magical Thinking Dangerous?

1. False Sense of Control

Magical thinking feeds people this false sense of control over their lives and circumstances. It convinces them that all they need is positive vibes to attract success, which can lead to dangerous complacency. Instead of putting in the hard work, effort, and strategic thinking needed to succeed in any real business, MLM recruits often fall into a trap where they believe success will magically come to them. Spoiler alert: it won’t.

2. Financial Loss

MLMs are notorious for selling the idea that anyone can make it big if they just believe in themselves. It sounds inspiring, right? But it’s a trap. People are encouraged to pour their hard-earned money into products, recruitment materials, and endless training sessions without fully understanding the shaky foundation these businesses stand on. In reality, research shows that up to 99% of MLM participants lose money, but thanks to the allure of magical thinking, they keep going, convinced that their big break is just one more product purchase or recruit away.

3. Emotional Manipulation

MLMs are also masters of emotional manipulation. If you’re not succeeding, they’ll convince you that it’s not the business model that’s failing—it’s you. You didn’t think positively enough, you didn’t manifest hard enough, or you weren’t dedicated enough to your dreams. This emotional burden can leave individuals feeling guilty, ashamed, and like personal failures, even when the deck was stacked against them from the start. The cycle of shame continues as they compare themselves to the shiny success stories splashed all over social media.

4. Detachment from Reality

Magical thinking can lead to complete detachment from reality. When you’re convinced that positive thoughts are all you need, you can easily ignore the mounting red flags. People end up ignoring their dwindling bank accounts, fractured relationships, and mental exhaustion because they’re too busy trying to manifest success. And by the time they snap out of it, the damage is done.

Why Do MLMs Use Magical Thinking?

1. Reinforcement of Loyalty

MLMs aren’t just about selling products—they’re about creating a cult-like loyalty. By pushing magical thinking, they foster a tight-knit community of like-minded believers. This sense of belonging makes it incredibly difficult for individuals to walk away, even when the financial and emotional costs start piling up. After all, leaving the MLM means leaving the tribe—and who wants to be the one to break away?

2. Justification of Failure

When magical thinking is the foundation of your belief system, failure is never about the business model. It’s always personal. Didn’t make the millions you were promised? It’s because you didn’t believe enough. This mindset is a genius way for MLMs to deflect blame, keeping their own reputation intact while making their members feel like the problem lies with them. It keeps the business running without accountability.

3. Encouragement of Recruitment

MLMs thrive on recruitment, and magical thinking is the fuel for the machine. The idea that anyone can succeed if they just think positively or visualize their dreams is a powerful hook for drawing in new recruits. If everyone believes success is inevitable through mental willpower alone, they’ll keep signing up—and bringing others with them.

Red Flags to Watch Out For

• Slogans and Phrases

Be on the lookout for those overly-optimistic, saccharine catchphrases like, “Just believe and you’ll achieve!” or “Manifest your dreams, and they’ll come true!” These slogans might seem harmless at first, but they’re big red flags that magical thinking is being used to manipulate and keep people hooked.

• Focus on Personal Stories

MLMs love to highlight the few personal success stories where individuals “made it,” while conveniently sweeping the 99% of struggling participants under the rug. This selective storytelling distorts reality and feeds the illusion that success is within easy reach for everyone.

• Pressure to Stay Positive

If you feel constant pressure to only stay positive and avoid discussing any challenges or failures, that’s another major warning sign. MLMs don’t want anyone disrupting their “positive vibes” because questioning the business model threatens the entire operation.

• Ignoring Evidence

If an MLM is constantly dismissing scientific evidence or research in favor of anecdotal stories and positive affirmations, it’s time to raise an eyebrow. Facts and figures don’t lie—but magical thinking demands you ignore the hard truths in favor of feel-good fiction.

Conclusion

Magical thinking can feel seductive—after all, who doesn’t want to believe that simply thinking positively can change your life? But in the context of MLMs, it’s a dangerous trap that exploits emotions, manipulates reality, and can lead to significant financial and psychological harm.

Recognizing the power of magical thinking is a key step toward protecting yourself from falling prey to MLM schemes. The next time someone tries to sell you the dream with a hefty dose of “just believe,” remember: real success comes from strategy, effort, and critical thinking—not wishful thinking. Stay sharp, and always dig for the facts behind the hype.

If you’re looking to dig deeper into the topic of magical thinking, MLMs, and their psychological impacts, here are some top-notch resources that will give you the depth and insight needed to fully understand the scope of this issue:

1. Books

  • “Merchants of Deception” by Eric Scheibeler
    • A former high-ranking member of an MLM, Scheibeler exposes the dark side of the industry, shining a light on the manipulative tactics, including magical thinking, used to keep participants hooked and financially invested.
  • “Ponzinomics: The Untold Story of Multi-Level Marketing” by Robert FitzPatrick
    • FitzPatrick’s book is one of the most thorough resources available on MLMs, dissecting the psychological manipulation that fosters the illusion of success, including how magical thinking plays a role in perpetuating these business models.
  • “Influence: The Psychology of Persuasion” by Robert B. Cialdini
    • While not specifically about MLMs, this classic book on persuasion provides a solid foundation for understanding the psychological tactics used in MLMs, including magical thinking. The book covers how people are influenced by emotional appeals and irrational thinking in decision-making.
  • “The Confidence Game: Why We Fall for It… Every Time” by Maria Konnikova
    • This book dives into why people fall for scams, cons, and magical thinking, explaining the psychological elements at play, such as the desire for control and emotional manipulation—key tactics used by MLMs.

2. Podcasts

  • “The Dream”
    • This investigative podcast explores the world of MLMs, breaking down the psychological manipulation, emotional appeals, and magical thinking used to recruit and retain participants. The show offers interviews and personal stories, exposing the inner workings of MLMs in a captivating and digestible format.
  • “MLM: The Broke Podcast”
    • Hosted by a former MLM member, this podcast uncovers how MLMs operate and the manipulative strategies they employ. The podcast touches on magical thinking and the emotional manipulation that keeps participants in these schemes.

3. Academic Articles & Research Papers

  • “Magical Thinking and Superstitions: How Beliefs and Cognitive Biases Drive Irrational Behavior” – by Michael Shermer
    • This article explores the psychological underpinnings of magical thinking and how it relates to belief systems. Shermer’s work is helpful for understanding the cognitive biases MLMs exploit.
  • “The Dark Side of Positive Thinking” by Gabriele Oettingen (Psychological Science)
    • Oettingen’s research critically examines the idea that positive thinking, often promoted in MLMs, can lead to worse outcomes when people fail to back it up with realistic planning and action, a key aspect of magical thinking.
  • “The Fantasy of Success: MLMs and the Psychology of Unrealistic Optimism” by Kim Korteweg (Journal of Business Ethics)
    • This study looks at the role of unrealistic optimism and magical thinking in MLM recruitment and retention, providing a scholarly perspective on how these psychological tricks keep participants engaged.

4. Documentaries & Films

  • “Betting on Zero” (2016)
    • This documentary follows hedge fund manager Bill Ackman’s quest to expose Herbalife as a pyramid scheme. It highlights how MLMs, including Herbalife, use magical thinking to maintain their recruitment and selling operations, and the devastating impact it has on participants.
  • “LuluRich” (2021)
    • A documentary series about the rise and fall of LuLaRoe, this film touches on the magical thinking that drove people to invest thousands into the company based on promises of riches and financial freedom. It dives into the personal stories of those who fell victim to the MLM’s tactics.

5. Articles and Blogs

  • “MLMs Use Magical Thinking to Sell Dreams” (The Atlantic)
    • This article delves into the connection between magical thinking and MLM success, explaining how the industry’s use of vision boards, affirmations, and other positive-thinking tactics lure people into believing they can manifest wealth.
  • “Why People Keep Falling for MLM Scams” by Amanda Montell (Cosmopolitan)
    • Montell breaks down the psychological manipulation MLMs use, including magical thinking, and how they tap into emotional vulnerabilities, especially for women seeking financial independence or a sense of community.
  • “Multi-Level Marketing and the Cult of Magical Thinking” (Psychology Today)
    • This blog post by a psychologist explores the mental traps of magical thinking, including how MLMs leverage these tactics to keep people hooked, even when they’re losing money.

6. Research Studies & Psychology Databases

  • American Psychological Association (APA)
    • The APA has various articles and studies on cognitive distortions, belief systems, and the psychology behind magical thinking, which are key to understanding how MLMs manipulate thought patterns.
  • PubMed/NIH Studies
    • If you’re looking for peer-reviewed research, searching PubMed for articles on cognitive biases, emotional manipulation, and the psychology of MLMs can provide high-quality, evidence-based insights.

These resources will give you a comprehensive understanding of how magical thinking, emotional manipulation, and psychological tricks are intertwined with MLM schemes. Whether you’re writing, podcasting, or just seeking to educate yourself, these tools will sharpen your perspective on the dangers of MLMs and the allure of magical thinking.

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

At the beginning of my journey into multi-level marketing (MLM), I felt an overwhelming sense of serendipity. Like many others, I was drawn into the promise of freedom, financial independence, and the power of owning my own business. That initial excitement felt so right, I even got a “trust the process” tattoo to anchor myself in the belief that I was on the right path. But the deeper I delved into this world, the more I realized the complexities and underlying control tactics that defined it.

Reflecting on my early days in the MLM space, I can’t help but think of how magical the thinking felt. I truly believed I was guided into the opportunity. But as time went on, the inconsistencies, emotional manipulation, and exploitative nature became impossible to ignore. It’s been a journey of grieving that magical thinking—something I now understand as part of a coercive, controlling system designed to keep me chasing an illusion.

Brandie, my guest on this episode, shares a similar experience. As a mother, writer, speaker, and advocate, she’s been at the forefront of exposing MLMs as commercial cults, wellness scams, and even legalized labor trafficking. She has spoken extensively about how her journey, which started with serendipity, eventually led her to scrutinize MLMs more critically. Her insights reflect the emotional complexity many face when disentangling from these organizations.

Here are some key aspects of our conversation:

  • The Magical Thinking Trap: Both Brandie and I felt an initial sense of serendipity, which was reinforced by the community and mentors telling us to “trust the process.” This belief system is intentionally nurtured in MLMs to keep participants emotionally invested.
  • Leveraging Credentials: We discussed how MLMs often leverage the credentials and influence of professionals like doctors, nutritionists, and influencers to give the illusion of legitimacy. Brandie emphasized how this tactic makes MLM pitches more persuasive, especially to vulnerable individuals seeking validation.
  • The “Mother” Angle: Brandie shared how MLMs often target mothers, using manipulative language that preys on their desire for financial freedom and the ability to work from home while caring for their families. The messaging can be so powerful that mothers internalize guilt and blame when they don’t succeed, despite the system being rigged against them.
  • Unpaid Labor and Emotional Manipulation: We delved into how MLMs strategically manipulate participants into performing unpaid labor, like attending large-group-awareness trainings or MLM conferences, under the guise that these events will lead to success. This creates a cycle of emotional dependency on the MLM structure.
  • Coercive Control Beyond the Home: Brandie highlighted the growing movement to criminalize coercive control, not just in domestic environments but also in online groups and commercial cults, including MLMs. Canada’s Bill C-332 and California’s SB 1141 are steps toward addressing this kind of manipulation in non-physical forms.
    • Misleading Social Media Practices: MLMs are notorious for using social media posts to bait others into joining, often hiding the true nature of the opportunity behind attractive lifestyle imagery and vague promises of success.
    • Paid Certifications as Funnels: Another tactic we discussed is the use of paid certifications and courses as entry points to recruit others into MLMs or similar for-profit groups, disguising recruitment as personal development.
    • Power Dynamics and Influence: Brandie warned about individuals in positions of power, like pastors or healthcare professionals, who pitch MLM opportunities using their influence, creating a dangerous overlap between authority and exploitation.
    • Bait-and-Switch in Non-Profits: Some MLMs use non-profit organizations as fronts to recruit members, exploiting charitable intentions for financial gain.

Brandie’s Substack recently covered how Canada’s Bill C-332 and California’s SB 1141 aim to combat coercive control. These laws recognize that coercion doesn’t always result in physical harm but can have long-lasting emotional and psychological effects. Extending these protections to online and commercial environments, like MLMs, is a crucial step toward addressing the hidden abuse happening in plain sight.

MLM Compensation Plans

For those unfamiliar with how MLMs work, here’s a breakdown of their typical compensation plans, which all hinge on recruitment:

  • Binary: You recruit two people, who recruit two more, forming a pyramid. You earn based on the sales and recruits of those beneath you.
  • Unilevel: You can recruit as many people as possible, with everyone directly under you. You earn a percentage of sales from your downline.
  • Forced Matrix: There’s a limit to how many people you can recruit directly, so recruits are placed under others in your team, further embedding the hierarchical structure.

Although MLMs claim that participants can make money from sales alone, true financial gain only comes from recruiting others. Companies avoid pyramid scheme accusations by paying bonuses on downline commissions rather than direct recruitment. Still, this setup exploits participants, most of whom will never see a living wage.

MLM Profitability

Studies and reports paint a grim picture for those involved in MLMs:

  • FTC Report: According to the Federal Trade Commission (FTC), approximately 99% of MLM participants end up losing money.
  • Profit Sources: Success in MLMs often hinges on recruiting new participants rather than selling products to consumers, which creates a structure where the majority are positioned at the bottom, struggling to make a profit.

When it comes to making a profit, the comparison between lottery odds and MLM (multi-level marketing) success rates reveals a stark reality: both paths are fraught with significant financial risk, but MLMs typically offer even lower chances of profitability.

If you’re evaluating an MLM opportunity, watch out for:

  • Deceptive earnings claims
  • Manipulative recruitment tactics disguised as “personal development”
  • High-pressure tactics to attend unpaid events
  • Cult-like devotion to leadership or the company itself

As Brandie and I peeled back the layers, it became clear that MLMs are not just financial traps—they are systems of coercive control designed to exploit both financially and emotionally. With legal movements like Bill C-332 gaining traction, there’s hope that MLMs and similar organizations will finally face the scrutiny they deserve.


Grieving the magical thinking days has been bittersweet. In some ways, it was easier to believe in the serendipity, but now, stepping into a space of scrutiny offers greater growth and clarity. In that sense, the journey may be more challenging, but it’s also far more rewarding.

How MLMs and high-control religions exploit narratives to control and isolate

As we have discussed in a previous blog post, in both MLM companies and high-control religions, sophisticated methods of narrative control and emotional manipulation are used to maintain adherence and deflect objections. These organizations craft carefully curated stories of success, empowerment, and belonging, reinforcing a strong sense of group identity while discouraging critical thinking. Objections are met with pre-scripted narratives designed to dismiss doubts and isolate dissenters, creating environments where questioning becomes taboo.

By understanding the parallels between these two worlds, we can begin to recognize the underlying tactics used to manipulate emotions and maintain control. Whether it’s an MLM promising financial freedom or a religious group offering spiritual salvation, the emotional hooks are the same: they both rely on your commitment to their carefully constructed reality. Breaking free means reclaiming your own narrative, embracing skepticism, and fostering critical thought in the face of pressure to conform.

Be sure to find Brandie on Instagram and on Substack!

Resources mentioned in the interview:

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Here are some of the best resources for learning more about commercial cults and anti-MLM movements:

Books:

  1. Ponzinomics: The Untold Story of Multi-Level Marketing by Robert L. FitzPatrick – This book provides a thorough exploration of MLMs and their business structures, helping readers understand how they operate like legal pyramid schemes.
  2. Cultish: The Language of Fanaticism by Amanda Montell – Analyzes how cults (including MLMs) use language and manipulation techniques to maintain control over their members.
  3. Duped: Compulsive Consumers and the Culture of Shame by Ron Jonson – While not MLM-specific, this book delves into how we’re manipulated by industries that exploit our insecurities.

Websites & Blogs:

  1. Truth In Advertising (TINA.org) – A watchdog organization that exposes deceptive marketing practices, including MLM earnings claims and false advertising.
  2. MLMTruth.org – A resource dedicated to educating the public on the dangers and tactics of MLMs, providing reports and analysis on popular companies.
  3. The Anti-MLM Coalition – This coalition provides insight, resources, and stories from those who’ve escaped MLMs, along with analysis of companies and their harmful practices.

YouTube Channels:

  1. The Anti-MLM Coalition – A YouTube channel that breaks down how MLMs operate, featuring stories from former MLM participants and experts in cult dynamics.
  2. Savannah Marie – A former MLM participant who creates in-depth critiques and investigative videos on popular MLM schemes.
  3. The Recovering Hunbot – Focuses on exposing the emotional manipulation and false promises made by MLM companies.
  4. Hannah Alonzo-Hosts commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture.

Podcasts:

  1. The Dream – A highly-rated podcast that dives deep into the world of MLMs, offering an in-depth investigation into the industry’s history and practices.
  2. Life After MLM – Hosted by Roberta Blevins, this podcast features interviews with former MLM participants, exploring the mental and financial impacts of MLMs.
  3. Opportunity Cost-Hosted by a past guest, Jill, and is about multi-level marketing, each episode she covers inner workings, origins, nuances, and tries to answer the question: Is this the opportunity of a lifetime? Or the illusion of one?

Conferences & Activist Groups:

  1. The Anti-MLM Conference – A yearly event that gathers MLM critics, industry experts, and scholars to discuss deceptive practices in MLMs and their broader social impacts.
  2. Multi-Level Marketing Conference (MLM Conference) – A scholarly conference that brings together academics, legal experts, and former MLM participants to discuss MLMs from a critical perspective.
  3. Pyramid Scheme Alert – Run by Robert FitzPatrick, a pioneer in anti-MLM activism, this organization focuses on educating the public about the dangers of pyramid schemes and MLMs.

These resources provide a wide range of perspectives on commercial cults and MLMs, making them essential for those looking to understand and dismantle the harmful structures behind these organizations.