Are we wearing poison? Let’s talk the Hidden Chemistry of Modern Clothing
We obsess over what goes into our bodies (the food we eat, the supplements we take) but what about what touches our skin every day? From Victorian gowns to modern period underwear, the history of fashion is riddled with invisible chemicals that make us sick, sometimes quietly, sometimes catastrophically.
In this week’s Taste of Truth Tuesdays, we explore the hidden chemistry in the fabrics we wear, the cultural stories that taught us to hide what’s natural, and small steps we can take to reclaim autonomy over our own bodies.
I sat down with Arielle, founder of Flower Girl, a brand reimagining period underwear with natural, breathable fibers— no toxic coatings, no gimmicks. But this episode isn’t just about a product. It’s about the invisible chemistry that touches our skin, and the cultural stories that taught us to hide what’s natural while normalizing what’s toxic.
🧵 A Brief History of Poisonous Fashion
From Victorian gowns to modern athleisure, fashion has a long history of exposing us (sometimes invisibly) to chemicals that affect our health. Here’s a quick dive:
Victorian Era: Those green dresses weren’t just a statement— they were laced with arsenic, and mercury-based pigments were common. The result? Rashes, lung damage, even death. Fashion literally killed.
Early 1900s: Factory workers handled lead, aniline dyes, and formaldehyde finishes. Mercury made hat-makers insane, while young women painting radium watch dials suffered bone decay and radiation poisoning.
Mid-20th century: Synthetic fabrics like nylon and polyester promised convenience and comfort — but chemical coatings for stain-proofing, wrinkle-free finishes, and flame retardants added a new layer of invisible toxins.
Modern Toxic Threads
Fast-forward to today, and the chemical story hasn’t improved much:
Plastic fibers (polyester, nylon, spandex): Shed microplastics into waterways and can absorb and re-release toxins through skin contact with these substances. And yes— even period products aren’t safe from the chemical experiment.
PFAS (“forever chemicals”): Used for stain- and water-resistance in yoga pants, athleisure, and some period underwear. Linked to hormone disruption, infertility, thyroid disease, and cancer.
Formaldehyde finishes: Wrinkle-free clothing often contains formaldehyde, a known skin irritant and probable carcinogen.
Azo dyes & heavy metals: Cheap and fast-fashion fabrics often use dyes with heavy metals, which can trigger allergic reactions and long-term organ toxicity.
Some of the most publicized cases show just how pervasive these risks are:
Thinx Period Underwear (2023): Independent testing revealed PFAS in products marketed as organic and “clean,” sparking lawsuits and class-action settlements. Even items sold as safe aren’t always free from hidden chemicals.
Flight Attendant Uniforms: Airlines like Alaska, Delta, and American faced reports of workers developing rashes, respiratory issues, and thyroid problems after new uniforms were treated with PFAS or formaldehyde coatings.
Outdoor & Athleisure Brands:Major brands like Patagonia, Lululemon, and REI have been scrutinized for PFAS in waterproof or sweat-wicking gear, showing that convenience and performance often come at a chemical cost.
Globally, more than 40,000 chemicals are used in textiles and apparel, yet only a fraction have been tested for safety— for humans, animals, or the environment. These scandals aren’t isolated; they reflect a system where toxic exposure is often invisible, normalized, and poorly regulated.
A 2024 study from UC Berkeley and Columbia found 16 different metals (including lead and arsenic) in tampons across both organic and non-organic brands. The levels were low, but researchers warned that the vaginal route is especially absorbent— a reminder that what we wear inside our bodies matters as much as what we eat.
💬 From Ritual Impurity to Hygiene Marketing
Over the last century, the cultural messaging around menstruation has shifted in a few distinct stages and each one carried the same underlying expectation: women should hide and control their bodies.
Ritual or moral framing (ancient to early modern): In many societies, including biblical times, periods were treated as a matter of ritual purity. Women were temporarily “unclean” in religious or social terms, meaning they couldn’t participate in certain activities. The focus was spiritual or moral, not about hygiene or appearance.
Hygiene framing (early 20th century): With industrialization and the rise of consumer products, periods were recast as a hygiene problem. Ads emphasized cleanliness and odor control, implying that menstruation was inherently messy or dangerous. Women were encouraged to conceal their cycles, but the emphasis was still largely about avoiding germs and embarrassment.
Performance framing (mid-to-late 20th century onward): Marketing and media shifted the conversation again, this time framing periods as an obstacle to a woman’s ability to perform socially, professionally, and physically. Products promised to let women stay active, go to work, exercise, and socialize “normally”, without anyone noticing their period. The message became: your body is natural, but it shouldn’t interfere with the image of a controlled, capable, and flawless woman.
In other words, the period itself didn’t change, but what society demanded of women did. “Performance” here doesn’t mean athletics alone— it means the expectation that women should navigate daily life seamlessly, keeping their bodies’ natural processes invisible, as if menstruation were a glitch in an otherwise perfect system.
🌍 The New Awareness
Today’s “wellness” world loves to market empowerment but secretly it’s still selling control. Arielle’s work with Flower Girl pushes against that. Her goal isn’t fearmongering about chemicals; it is about helping women rebuild trust with their own bodies, starting with the fabrics that touch them daily.
Because true control over your body is about sovereignty, not ideology.
What we wear, what we absorb, and how we relate to our cycles all tell a deeper story about modern womanhood…. one that’s overdue for rewriting.
Next Steps: What You Can Do
Read Labels Critically: Seek out brands that disclose fabric treatments and avoid PFAS, formaldehyde, or undisclosed chemical finishes. Wicker highlights the challenge in identifying safe clothing due to the lack of ingredient transparency, urging consumers to demand more disclosure from manufacturers.
Prioritize Natural Fibers: Opt for materials like cotton, bamboo, or other certified breathable fabrics to reduce your chemical load. Wicker notes that while natural fibers are generally safer, it’s crucial to ensure they are not treated with harmful chemicals during processing.
Wash New Clothes: Especially synthetics- washing before first wear can remove some surface chemicals. Wicker advises washing new garments to reduce initial chemical exposure, particularly from dyes and finishes.
Choose Sustainable Period Products: Brands like Flower Girl use body-safe fabrics designed for comfort, breathability, and longevity— and are tested for safety. Wicker emphasizes the importance of selecting period products that are free from toxic chemicals, as these items are in close contact with sensitive areas of the body.
Advocate for Transparency: Demand that brands tell you what’s in your clothing. Knowledge is power, and the more we ask, the more companies will act. Wicker encourages consumers to be vocal about their concerns, as increased demand for transparency can drive industry-wide change.
🎧 Listen In
Tune in to this week’s Taste of Truth Tuesdays episode, “What’s Really in Our Clothes (and What That Says About Us)”, where Arielle and I unpack the hidden toxins in textiles, the myths around “clean” wellness marketing, and what it really means to live in a body that’s free— not just from chemicals, but from shame.
When Willpower Isn’t Enough: Media, Metabolism, and the Myth of Transformation
You’re listening to Taste Test Thursdays–a space for the deep dives, the passion projects, and the stories that didn’t quite fit the main course. Today, we’re hitting pause on the intense spiritual and political conversations we usually have to focus on something just as powerful: how technology shapes our bodies, minds, and behaviors. We’ll be unpacking a recent Netflix documentary that highlights research and concepts we’ve explored before, shining a light on the subtle ways screens and media program us and why it matters more than ever.
I have a confession: I watched The Biggest Loser. Yep. Cringe, right? Back in 2008, when I was just starting to seriously focus on personal training (I got my first certification in 2006 but really leaned in around 2008), this show was everywhere. It was intense, dramatic, and promised transformation—a visual fairy tale of sweat, willpower, and discipline.
Looking back now, it’s so painfully cringe, but I wasn’t alone. Millions of people were glued to the screens, absorbing what the show told us about health, fat loss, and success. And the new Netflix documentary Fit for TV doesn’t hold back. It exposes the extreme, sometimes illegal methods used to push contestants: caffeine pills given by Jillian Michaels, emotional manipulation, extreme exercise protocols, and food as a weapon. Watching it now, I can see how this programming shaped not just contestants, but an entire generation of viewers—including me.
Screens Aren’t Just Entertainment
Laura Dodsworth nails it in Free Your Mind:
“Television is relaxing, but it also is a source of direct and indirect propaganda. It shapes your perception of reality. What’s more, you’re more likely to be ‘programmed’ by the programming when you are relaxed.”
This is key. Television isn’t just a casual distraction. It teaches, it socializes, and it normalizes behavior. A study by Lowery & DeFleur (Milestones in Mass Communication Research, 1988) called TV a “major source of observational learning.” Millions of people aren’t just entertained—they’re learning what’s normal, acceptable, and desirable.
Dodsworth also warns:
“Screens do not show the world; they obscure. The television screen erects visual screens in our mind and constructs a fake reality that obscures the truth.”
And that’s exactly what reality diet shows did. They created a distorted narrative: extreme restriction and punishment equals success. If you just try harder, work longer, and push further, your body will cooperate. Except, biology doesn’t work like that.
The Metabolic Reality
Let’s dig into the science. The Netflix documentary Fit for TV references the infamous Biggest Loser study, which tracked contestants years after the show ended. Here’s what happened:
Contestants followed extreme protocols: ~1,200 calories a day, 90–120 minutes of intense daily exercise (sometimes up to 5–8 hours), and “Franken-foods” like fat-free cheese or energy drinks.
They lost massive amounts of weight on TV. Dramatic, visible transformations. Ratings gold.
Six years later, researchers checked back: most regained ~70% of the weight. But the real kicker? Their resting metabolic rate (RMR) was still burning 700 fewer calories per day than baseline—500 calories less than expected based on regained body weight.
In everyday terms? Imagine you used to burn 2,000 calories a day just by living. After extreme dieting, your body was burning only 1,300–1,500 calories a day, even though you weighed almost the same. That’s like your body suddenly deciding it needs to hold on to every calorie, making it much harder to lose weight—or even maintain it—no matter how “good” you eat or how much you exercise.
This is huge. It shows extreme dieting doesn’t just fail long-term; it fundamentally rewires your metabolism.
Why?
Leptin crash: The hormone that tells your brain you’re full plummeted during the show. After weight regain, leptin rebounded, but RMR didn’t. Normally, these rise and fall together—but the link was broken.
Loss of lean mass: Contestants lost ~25 pounds of muscle. Regaining some of it didn’t restore metabolic function.
Hormonal havoc: Chronic calorie deficits and overtraining disrupted thyroid, reproductive, and adrenal hormones. Weight loss resistance, missed periods, hair loss, and constant cold are all part of the aftermath.
Put bluntly: your body is not passive. Extreme dieting triggers survival mode, conserving energy, increasing hunger, and slowing metabolism.
I know this from my own experience. Between May 2017 and October 2018, I competed in four bodybuilding competitions. I didn’t prioritize recovery or hormone balance, and I pushed my body way too hard. The metabolic consequences? Echoes of the Biggest Loser study:
Slowed metabolism after prep phases.
Hormonal swings that made maintaining progress harder.
Mental fatigue and burnout from extreme restriction and exercise.
Diet culture and TV had me convinced that suffering = transformation. But biology doesn’t care about your willpower. Extreme restriction is coercion, not empowerment.
This isn’t just a TV problem. The same mechanisms appear in social media fitness culture, or “fitspiration.” In a previous podcast and blog, From Diary Entries to Digital Screens: How Beauty Ideals and Sexualization Have Transformed Over Time, we discussed the dangerous myth: hard work guarantees results.
Fitness influencers, trainers, and the “no excuses” culture sell the illusion that discipline alone equals success. Consistency and proper nutrition matter—but genetics set the foundation. Ignoring this truth fuels:
Unrealistic expectations: People blame themselves when they don’t achieve Instagram-worthy physiques.
Overtraining & injury: Chasing impossible ideals leads to chronic injuries and burnout.
Disordered eating & supplement abuse: Extreme diets, excessive protein, or PEDs are often used to push past natural limits.
The industry keeps genetics under wraps because the truth doesn’t sell. Expensive programs, supplement stacks, and influencer promises rely on people believing they can “buy” someone else’s results. Many extreme physiques are genetically gifted and often enhanced, yet presented as sheer willpower. The result? A culture of self-blame and impossible standards.
Fitspiration and Self-Objectification
The 2023 study in Computers in Human Behavior found that exposure to fitspiration content increases body dissatisfaction, especially among women who already struggle with self-image. Fitspo encourages the internalized gaze that John Berger described in Ways of Seeing:
“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”
One part of a woman is constantly judging her body; the other exists as a reflection of an ideal. Fitness becomes performative, not functional. Anxiety, depression, disordered eating, and self-objectification follow. Fitness culture no longer focuses on strength or health—it’s about performing an idealized body for an audience.
The Dangerous Pipeline: Fitspo to Porn Culture
This extends further. Fitspiration primes women to see themselves as objects, which feeds directly into broader sexualization. Porn culture and the sex industry reinforce the same dynamic: self-worth tied to appearance, desire, and external validation. Consider these stats:
Over 134,000 porn site visits per minute globally.
88% of porn scenes contain physical aggression, 49% verbal aggression, with women overwhelmingly targeted (Bridges et al., 2010).
Most youth are exposed to pornography between ages 11–13 (Wright et al., 2021).
91.5% of men and 60.2% of women report watching porn monthly (Solano, Eaton, & O’Leary, 2020).
Fitspiration teaches the same objectification: value is appearance-dependent. Social media and reality TV prime us to obsess over performance and image, extending beyond fitness into sexualization and body commodification.
Contestants were given illegal caffeine pills to keep energy up.
Trainers manipulated emotions for drama—heightened stress, shame, and competitiveness.
Food was weaponized—rationed, withheld, or turned into rewards/punishments.
Exercise protocols weren’t just intense—they were unsafe, designed to produce dramatic visuals for the camera.
The documentary also makes it clear: these methods weren’t isolated incidents. They were systemic, part of a machine that broadcasts propaganda as entertainment.
The Bigger Picture: Propaganda, Screens, and Social Conditioning
Dodsworth again:
“Watching TV encourages normative behavior.”
Shows like The Biggest Loser don’t just affect contestants—they socialize an audience. Millions of viewers internalize: “Success = willpower + suffering + restriction.” Social media amplifies this further, nudging us constantly toward behaviors dictated by advertisers, algorithms, and curated narratives.
George Orwell imagined a world of compulsory screens in 1984. We aren’t there yet—but screens still shape behavior, expectations, and self-perception.
The good news? Unlike Orwell’s telescreens, we can turn off our TVs. We can watch critically. We can question the values being sold to us. Dodsworth reminds us:
“Fortunately for us, we can turn off our television and we should.”
Breaking Free
Here’s the takeaway for me—and for anyone navigating diet culture and fitness media:
Watch critically: Ask, “What is this really teaching me?”
Respect biology: Your body fights extreme restriction—it’s not lazy or weak.
Pause before you absorb: Screens are powerful teachers, but you have the final say.
The bigger question isn’t just “What should I eat?” or “How should I train?” It’s:
Who’s controlling the story my mind is telling me, and who benefits from it?
Reality shows like The Biggest Loser and even social media feeds are not neutral. They are propaganda machines—wrapped in entertainment, designed to manipulate perception, reward suffering, and sell ideals that are biologically unsafe.
I’ve lived some of those lessons firsthand. The scars aren’t just physical—they’re mental, hormonal, and metabolic. But the first step to freedom is seeing the screen for what it really is, turning it off, and reclaiming control over your body, mind, and reality.
Thank you for taking the time to read/listen!
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Until then, maintain your curiosity, embrace skepticism, and keep tuning in! 🎙️🔒
Over the past year, we’ve explored a web of interconnected topics—religious extremism, theology, the role of social media in radicalization, and most recently, body image and the impact of fitspiration.
These discussions aren’t isolated; they all trace back to a common thread—how external influences shape our beliefs, behaviors, and sense of identity. Today, we’re diving deeper into that connection, looking at how beauty standards, social media, and the normalization of self-objectification are part of a larger cultural shift.
The Evolution of Body Image: From Calorie Counting to the Cult of Fitness
Our cultural obsession with body modification isn’t new—it’s just evolved.
In The Body Project, historian Joan Jacobs Brumberg explores the history of American girls and how today women have more freedom and choice than ever before, but many of us begin a pattern of negative self-image, beauty obsession and dieting as early as five or six. Brumberg states:
“All throughout history, adolescent self-consciousness is quite persistent, but it’s level is raised or lowered, like the water level in a pool, by the cultural and social setting.”
For instance, in the late 19th century, girls might have been particularly conscious of their hands and feet due to the fashion and modesty standards of the time, as well as the emphasis on delicate and proper presentation. Additionally, the ideal feminine silhouette of the time, with tightly laced corsets and voluminous skirts, might have made girls more conscious of their waists and overall body shape.
So, while in modern day times, we may cringe at the confinements of what the Victorian society and wearing the corset did to women, but I’d like to argue that in 2025 body angst is driven by much more sinister forces. Today, commercial interests utilize marketing strategies that result in enormous amounts of profit for the manufactures of cosmetic, surgery, hair products and of course diet foods.
The reality that American girls now center their lives around their bodies is neither coincidental nor trivial: it reflects historical shifts that are just now being comprehended.
15th November 1926: Film star, Mae Murray (1889 – 1965) making herself up in a mirror in the lid of her make-up box.
Brumberg examines how the modern fixation on weight began in the early 20th century. Historically, the surge of explicit “girl talk” about body and sexuality is a relatively recent American phenomenon. As the language surrounding sex and the body has evolved, so too have the body projects of different generations of American girls. By the 1920s, girls began writing about their efforts to develop sexual allure through clothing and cosmetics, and for the first time, they experimented with “slimming”—a new body project tied to the scientific discovery of the calorie. The dieters and sexual players of the 1920s were generally girls in middle to late adolescence, finishing high school or heading off to college and jobs in the business world—unlike today, where such concerns often affect younger children and teenagers.
By the 1970s and 1980s, body control became about more than just being thin; it evolved into sculpting the ideal physique. This shift gave rise to what we now recognize as the cult of fitness—a movement that reframed body control as discipline and self-mastery. The rise of bodybuilding, aerobics, and the emerging diet industry all played a role in selling the idea that, with enough effort, anyone could build their “dream body.”
The Role of Genetics in Muscle Growth: What Fitness Culture Gets Wrong
But science tells a different story. While training and nutrition matter, genetics play a massive role in muscle development, strength, and even fat distribution. A study published in Communications Biology (2020) found that an individual’s ability to build muscle and strength is 50-80% genetic(Pei et al., 2020).
This means that two people following the exact same training program and nutrition plan will not achieve the same results—because their genetic blueprint largely determines their potential for muscle growth, recovery speed, tendon strength, and even motivation to train.
Yet, fitness culture—including myself as a personal trainer for nearly 20 years—rarely acknowledges this, pushing the narrative that extreme discipline alone is the key to achieving a certain look. This myth is not only misleading but also damaging, leading many people to believe that if they just worked harder, ate “cleaner,” or followed the right influencer’s workout, they could look like a fitness model.
How Genetics Impact Strength and Muscle Development
Muscle Fiber Composition: The Fast-Twitch vs. Slow-Twitch Factor
People with a higher percentage of fast-twitch muscle fibers (Type II) have a genetic advantage in strength and hypertrophy (muscle growth). These fibers respond better to resistance training and grow larger than slow-twitch (Type I) fibers, which are more endurance-focused.
Some individuals are naturally fast-twitch dominant, making it easier for them to build muscle. Others are slow-twitch dominant, meaning they may struggle with size gains but excel in endurance sports like long-distance running (Timmons et al., 2010).
Myostatin: The Genetic “Muscle Growth Brake”
Myostatin is a protein that regulates muscle growth by preventing muscles from getting too large.
People with lower levels of myostatin (due to genetic mutations) have an easier time building muscle naturally. Some bodybuilders and elite athletes are born with myostatin deficiencies, giving them an unfair advantage (Lee & McPherron, 2001).
Testosterone and Hormonal Variability
Testosterone is a major driver of muscle protein synthesis, and its levels vary wildly among individuals.
Some people naturally produce more free testosterone (the biologically active form), which enhances muscle recovery, strength, and hypertrophy.
Women generally have 10-20 times lower testosterone levels than men, making significant muscle gains much harder without pharmacological assistance (i.e., steroids)(Kraemer et al., 1998).
Bone Structure and Muscle Insertions: The Aesthetic Factor
Ever wonder why some people seem to have a “naturally sculpted” look even before they start training?
Bone structure (such as clavicle length, rib cage width, and hip-to-waist ratio) dictates how muscle mass is distributed.
Muscle insertion points vary genetically, meaning some people have longer muscle bellies, which create fuller-looking muscles, while others have shorter insertions, making certain muscles appear smaller or less defined no matter how much they train (Abe et al., 2016).
The Dangerous Myth of “Hard Work = Guaranteed Results”
Fitness influencers, personal trainers, and the entire “no excuses” culture have sold the idea that discipline alone determines success. And yes—training consistency and proper nutrition absolutely matter. But they will never override genetic limitations.
This myth leads to:
Unrealistic Expectations: People blame themselves when they don’t achieve Instagram-worthy physiques, despite training and eating “perfectly.”
Overtraining & Injury: Chasing unrealistic body standards leads many to overtrain, ignore recovery, and develop chronic injuries.
Disordered Eating & Supplement Abuse: Some resort to extreme dieting, excessive protein intake, or even performance-enhancing drugs to push past genetic limits.
The Industry’s Selective Silence on Genetics
Why does fitness culture ignore genetics? Simple: it doesn’t sell. If people accepted that their muscle-building potential was largely predetermined, the billion-dollar fitness industry wouldn’t be able to push:
Expensive training programs promising “X body in X weeks.”
Supplement stacks claiming to “maximize muscle growth.”
The illusion that buying a program from a shredded influencer will make you look like them.
Ironically, many of the biggest names in fitness—especially those with extreme physiques—are genetically gifted (and often enhanced by PEDs). Yet, they claim their results come solely from “hard work and dedication,” keeping their followers trapped in a cycle of unrealistic expectations and self-blame.
After nearly 20 years as a personal trainer, I wish I had been more honest about genetics with my clients. Fitness is absolutely a combination of training, nutrition, recovery, and mindset—but genetics are the foundation that determines what’s possible.
Let’s stop pretending everyone can achieve the same results through sheer willpower. Fitness should be about maximizing your individual potential—not chasing an impossible ideal. Focusing on body neutral fitness and strength training gave me tangible, measurable improvements, but it also made me realize how much misinformation circulates in mainstream fitness spaces, particularly in the fitspiration content flooding social media.
Fitspiration: The Reinvention of Beauty Standards
A 2023 study in Computers in Human Behavior compared the effects of fit ideal vs. non-fit ideal body types in fitspiration imagery. The findings? Exposure to fitspiration content significantly increases body dissatisfaction, especially in women who already struggle with self-image. This isn’t surprising—social media’s curated highlight reels create a distorted sense of what’s achievable. And just like 90s diet culture failed to acknowledge genetic differences in weight, today’s fitness culture largely ignores the reality that strength and muscle growth are heavily influenced by genetics.
But the impact of fitspiration goes beyond body image. The same mechanisms that fuel fitness obsession—comparison, idealization, and self-objectification—are also at play in the broader cultural shift toward hypersexualization.
Fitspiration and Self-Objectification: The Internalized Gaze
Self-objectification occurs when a person sees themselves through the eyes of others, measuring their worth by how they look rather than who they are. And nowhere is this dynamic more evident than in fitspiration culture.
John Berger describes this process perfectly in Ways of Seeing:
“A woman must continually watch herself. She is almost continually accompanied by her own image of herself… From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman.”
Fitspiration content encourages this exact split identity—one part of a woman is the observer, constantly assessing whether she looks toned, lean, or strong enough. The other part is the observed, existing only as a reflection of an idealized body type. It’s no longer just about fitness; it’s about performing fitness for an audience.
And the consequences are severe:
Chronic body surveillance leads to increased anxiety, depression, and disordered eating (Fredrickson & Roberts, 1997).
Instead of focusing on how movement feels, women focus on how their bodies appear while exercising.
The line between fitness and sexualization blurs, reinforcing the idea that a woman’s body is only valuable when it is desirable to others.
In this way, fitspiration isn’t just a rebranded version of diet culture—it’s also a pipeline to broader cultural hypersexualization, where the body is constantly on display, measured, and objectified. And this feeds directly into an even deeper issue: the normalization of pornography and the sex industry, where women’s bodies are not just idealized but commodified.
By promoting self-objectification as empowerment, fitspiration culture primes women to see themselves as both the product and the consumer, caught in an endless cycle of external validation. And the most insidious part? It’s framed as self-improvement—when in reality, it’s just another system designed to keep women watching themselves instead of living fully.
The Connection Between Fitspiration, Porn Culture, and Self-Objectification
The way women are impacted by pornography—and by extension, the sex industry—is something far too many people overlook. The statistics are staggering:
The top three porn sites receive a combined 134,491 visits per minute.
Most pornographic videos contain some form of aggression or violence, particularly toward women. A 2020 meta-analysis found that 88% of pornographic scenes contain physical aggression (slapping, choking, hair-pulling) and 49% contain verbal aggression, with women overwhelmingly being the targets (Bridges et al., 2010).
Most young people are exposed to pornography between the ages of 11 and 13, with some studies reporting an even earlier age for boys (Wright et al., 2021).
How This Connects to Fitspiration and Porn Culture
At first glance, fitspiration (or “fitspo”) might seem like it has nothing to do with pornography or the sex industry. After all, isn’t fitness about health and strength? But when we look closer, the connections become clear.
Both fitspiration and porn culture promote self-objectification. Fitspiration culture tells women that their worth is tied to their body’s appearance—specifically, whether they have a lean, sculpted, and sexually desirable physique. This reinforces self-objectification, where women begin viewing their bodies primarily as objects to be judged rather than lived-in, experienced, and valued beyond aesthetics.
Remember our study in Computers in Human Behavior (2023) found that exposure to fitspiration imagery leads to increased body dissatisfaction and self-objectification, particularly among women who already struggle with body image….Similarly, pornography fuels external validation as a primary measure of self-worth.
Women in both fitspo and porn culture are expected to conform to an idealized version of femininity that is both hypersexualized and carefully curated for male consumption.
Both industries capitalize on the illusion of empowerment. One of the biggest arguments in favor of fitspiration and porn is that they “empower” women. But empowerment, in its truest sense, involves autonomy, agency, and self-determination—not just adhering to societal beauty standards under the guise of “strength” or “choice.”
Fitspiration content often presents extreme dieting, excessive exercise, and body sculpting as forms of self-discipline and self-improvement, even when they veer into disordered behaviors.
The porn industry promotes the idea that sex work is a path to empowerment, despite overwhelming evidence of the harm it causes to those involved. Research on women in the porn industry has found high rates of PTSD, substance abuse, and coercion (Farley et al., 2003).
The same narrative that tells women they must be “empowered” by fitspiration also tells them they must be “empowered” by commodifying their bodies through sex work. The reality is that both industries profit from women internalizing external standards of worth rather than defining it for themselves.
The rise of OnlyFans and the blending of fitness and sex work. Social media has blurred the lines between fitness influencers and the sex industry in a way that previous generations didn’t experience. Platforms like Instagram, TikTok, and OnlyFans have created a new category of influencers who monetize their appearance—whether through fitness content, sexually suggestive photos, or outright pornography.
Some fitness influencers now have OnlyFans accounts, where they claim to be selling fitness content but also offer sexually explicit material.
The normalization of “soft porn” in fitness spaces (suggestive poses, hypersexualized workout attire) conditions women to see their fitness journey as something that must be publicly displayed and validated by others.
Many young women have turned to selling “spicy content” on OnlyFans as a form of income, believing it to be harmless self-expression—only to later experience the psychological and social fallout.
This isn’t just theoretical. A growing body of research shows that women who engage in sexualized self-presentation online report higher levels of self-objectification, body dissatisfaction, and lower self-esteem(Boursier et al., 2020).
The Psychological Toll: What Happens When Women Internalize These Messages?
Self-objectification doesn’t just impact body image—it affects mental health, cognitive performance, and even physical performance. Studies have found that women who are primed to focus on their appearance:
Perform worse on cognitive tasks (Fredrickson et al., 1998).
Experience greater body shame and anxiety (Moradi & Huang, 2008).
Are less likely to engage in activities that prioritize function over appearance (Roberts & Gettman, 2004).
And this has real-world consequences. Women who internalize self-objectification are more likely to experience:
Higher rates of depression and anxiety
Greater susceptibility to eating disorders
Lower confidence in their physical abilities
Reframing the Narrative: What’s the Alternative?
Recognizing these patterns is the first step in breaking free from them. If fitspiration, porn culture, and social media all push the message that women must shape themselves into externally validated objects, then the antidote is reclaiming agency over our bodies—not as things to be looked at, but as tools for living, experiencing, and creating.
Strength training should be about what your body can do, not how it looks.
Health and fitness should prioritize function over pain.
Challenge Beauty Norms & External Validation. Who benefits from women being consumed by their appearance? The more we recognize these influences, the easier it is to resist them.
Women should be encouraged to pursue movement, sport, and physical strength without the added layer of performative sexuality.
Joan Jacobs Brumberg’s The Body Project reinforced for me how unprepared young women have been for the level of sexualization and exploitation in our culture—something that has only worsened with social media. The way sex work is framed as “empowerment” in some circles ignores the long-term harm it inflicts, and I’ve seen that firsthand.
I can’t wait to discuss this more with my friend Sloane Wilson, a survivor advocate with Exodus Cry, on my podcast later this season. Her insights into the realities of the sex industry and the dangers of normalizing self-objectification are incredibly important for this conversation.
If you had asked me a year ago why my body hurt so much—why my hips ached, my calves tightened with every step, or why even walking on the treadmill felt like a chore—I would have said it was from overtraining or poor posture. What I couldn’t articulate then was that my pain wasn’t just physical. It was a complex dance involving my nervous system, my fascia, and my body’s attempt to protect itself after years of unresolved trauma.
Our nervous system plays a fundamental role in chronic pain. When we experience physical or emotional trauma, our body reacts by creating a heightened state of alertness. Over time, these experiences are encoded in the nervous system as neurotags—clusters of physical, emotional, and cognitive memories that influence how we react to stress and pain. Chronic pain, I’ve learned, is often an echo of this activation. It’s not just about tight muscles or structural imbalances—it’s a survival mechanism trying to make sense of and respond to past trauma.
This is the story of how I’ve started to untangle it all, and how chronic pain, emotional wounds, and trauma are all intricately tied together in ways I never imagined.
The Connection Between Chronic Pain and Trauma
For years, I treated my body like a machine. During my bodybuilding days, I pushed through discomfort, ignored signs of overtraining, and celebrated soreness as a badge of honor. But what I didn’t understand then was how my nervous system was quietly keeping score.
Chronic pain, I’ve learned, isn’t just about tight muscles or structural imbalances—it’s a survival strategy. When we experience trauma, whether from overtraining, stress, or emotional wounds, our nervous system can get stuck in a heightened state of alertness. It’s like a smoke alarm that keeps going off, long after the fire has been extinguished.
Fascia, the connective tissue that surrounds every muscle and organ in our body, plays a fascinating role in this process. Fascia isn’t just structural—it’s sensory. It’s packed with nerve endings that communicate directly with the brain. When the body perceives danger (even subconsciously), the fascia can tighten, creating patterns of tension that mirror emotional or physical trauma. In my case, that tension showed up in my psoas muscles, my calves, and my lower back—all areas associated with safety and movement.
The more I explored these connections, the more I began to see that pain wasn’t random—it was a message from my body. And it was asking me to listen.
The Power of Neurotags: How Pain and Trauma Intersect
One of the most eye-opening concepts I’ve come across in my journey is the idea of neurotags—a term used to describe the brain’s way of organizing and processing sensory, emotional, and cognitive information. Neurotags are like maps of experiences that are built over time, creating an interconnected network of physical sensations, emotions, and thoughts that work together to form a response to stimuli.
Here’s the kicker: Chronic pain is often stored in these neurotags. When trauma occurs—whether physical, emotional, or psychological—it gets encoded in the nervous system as a pattern. These patterns are not just about the physical experience of pain, but also the emotions and thoughts tied to that experience.
When trauma is stored in the nervous system, it doesn’t just affect how we feel physically; it affects our entire emotional and cognitive landscape. For example, someone who has experienced physical trauma may also experience emotional flashbacks or cognitive distortions that are linked to that experience. These flashbacks are like sudden replays of past trauma, but they don’t just exist in the mind—they can show up physically in the body.
Neurotags, Emotional Flashbacks, and Chronic Pain
Think about it this way: When we experience a traumatic event, our nervous system reacts by encoding that event into a neurotag. This neurotag includes not only the physical sensations (like tightness, pain, or discomfort), but also the emotions (fear, anger, sadness) and cognitive patterns (thoughts like “I am unsafe” or “I am weak”).
Emotional flashbacks happen when the brain reactivates these neurotags, causing the body to respond as if the trauma is happening again. This is why someone with chronic pain may experience intense emotions that seem disproportionate to the physical sensations they’re feeling. The pain can trigger a flashback—a sudden, overwhelming re-experience of trauma that isn’t just mental but is felt deeply in the body.
In my case, the tension I experienced in my hips and lower back was a reflection of both the physical trauma of overtraining and the emotional trauma I had internalized from years of pushing myself too hard and ignoring my body’s signals. When my nervous system encountered stress, it activated these neurotags, making the tension and pain feel more intense and more pervasive. The more I resisted this pain or ignored the emotional connection to it, the worse it became.
How I’m Healing: Creating New Neurotags and Engaging the Vagus Nerve
Understanding neurotags has been revolutionary in how I approach my healing process. The key to healing, I’ve learned, is not simply “fixing” the physical pain but reprogramming the neurotags. This involves creating new patterns that support healing, safety, and relaxation.
One powerful way I’m rewiring my nervous system is by engaging the vagus nerve, the longest cranial nerve that plays a critical role in regulating the parasympathetic nervous system. The vagus nerve is like the body’s “brakes,” helping to turn off the fight-or-flight response and return the body to a state of calm. When activated, it encourages relaxation, emotional regulation, and recovery—exactly what my body needs as I untangle the tension stored in my fascia and nervous system.
Here’s how I’m starting to rewire my system:
Reconnecting with Joyful Movement: I’ve reintroduced activities that make me feel alive, like walking in the garden or playing with my pets. These moments remind me that movement isn’t just about strength—it’s about freedom. By incorporating joyful, non-stressful activities, I’m helping to reinforce new neurotags that associate movement with pleasure and ease.
Reclaiming Safety Through Movement: Instead of high-intensity workouts, I’ve shifted to gentle, functional exercises that strengthen my core and glutes while supporting my nervous system. Slow, mindful movements like glute bridges, bird dogs, and pelvic tilts have become my new best friends. These exercises not only build strength but signal to my nervous system that it’s safe to move.
Releasing Fascia with Love: I’ve embraced somatic practices like gentle rocking, diaphragmatic breathing, and fascia-focused stretches to help release tension. These practices aren’t just physical—they’re a way of telling my body, “You’re safe now.” They help reprogram the neurotags associated with stress and trauma by sending a message of relaxation and calm.
Vagus Nerve Activation: To support my nervous system’s recovery, I’ve incorporated practices that stimulate the vagus nerve, such as slow, deep belly breathing and humming. Breathing deeply into my diaphragm (focusing on long exhales) has been especially helpful in calming my body and signaling to my nervous system that it’s okay to relax. By consciously engaging my vagus nerve, I’m helping shift from the fight-or-flight response into a restorative state.
Rewriting Emotional Patterns: Rewiring my nervous system also means rewriting my emotional patterns. This involves acknowledging the emotional flashbacks that arise when pain triggers old neurotags and consciously choosing to respond with compassion and self-care. Instead of reacting with fear or frustration, I’m learning to pause, breathe, and remind myself that I’m safe now.
What Chronic Pain Has Taught Me
Chronic pain has been a tough teacher, but it’s taught me lessons I wouldn’t trade for anything:
Your body is always on your side. Pain is a signal, not a punishment.
Healing isn’t linear. Some days, progress looks like resting instead of pushing.
Movement is medicine, but only when done with intention and love.
I share this journey because I know I’m not alone. So many of us carry the weight of trauma—both emotional and physical—in our bodies. And while the road to healing isn’t easy, it’s worth it.
If you’re navigating chronic pain, I want you to know this: Your body isn’t broken, and you don’t have to fight it. With the right tools, patience, and self-compassion, you can create safety, release tension, and rediscover the joy of movement.
I’m still on this journey, and I’d love to hear about yours. What has chronic pain taught you? How are you learning to trust your body again? Let’s keep this conversation going—because healing happens when we feel safe enough to share.
🎙️ Welcome back to Taste of Truth Tuesdays! This week, we’re diving deep into the fascinating and impactful world of body image and social media, guided by two incredible guests who bring evidence-based insights and a passion for accessibility in mental health research.
🧠 First, let me introduce Dr. Hannah Jarman, Ph.D., a trailblazer in psychology whose work sheds light on how we perceive ourselves in the digital age. Alongside her is the brilliant Ms. Claudia Liu, a Ph.D. candidate whose research explores the intersection of social media and body image. These two share a common mission: making complex research not just understandable but applicable in everyday life
Body image—it’s a term we hear often, but what does it really mean? At its core, body image is your perceptions, beliefs, feelings, thoughts, and actions related to your physical appearance. Think of it as your personal relationship with your body. Sounds simple, but in a world shaped by curated social media feeds and fitspiration photos, it’s anything but.
To ground our discussion, we’ll be exploring the four components of body image, starting with Perceptual Body Image—how you see yourself. Here’s the catch: the way you see your body often doesn’t match reality. It’s a perception distorted by negative self-talk and societal pressures. But awareness is the first step. Interrupting that loop of negative talk can help shift your perception toward something healthier.
Next, there’s Affective Body Image, which reflects how you feel about your body—your likes and dislikes. These feelings are deeply influenced by the media we consume, from TV and movies to social media trends like “fitspiration.” Here’s the thing: hating your body is not a prerequisite for change. Dissatisfaction and acceptance can coexist. Making intentional choices about what media you engage with can profoundly impact how you feel about yourself.
Then we have Cognitive Body Image, or the thoughts and beliefs you hold about your body. Ever heard someone say, “I’ll be happy when I hit my goal weight”? It’s a dangerous trap because happiness isn’t tied to a number on the scale. Chasing an external solution for an internal problem often leads to harmful patterns and a cycle of discontent.
2018: My leanest physique post-bodybuilding competitions. I sat here feeling self-conscious, convinced I looked ‘fat.’ It’s wild to look back and realize how much my mind distorted my reality.
When I look back at photos of myself at my leanest—whether it was during my bodybuilding competitions or soon after—I remember how uncomfortable I felt in my body even then. This always reminds me that body image isn’t actually about how your body looks; it’s about your relationship with your body and, ultimately, with yourself.
Finally, Behavioral Body Image—the actions we take based on our perceptions, feelings, and beliefs. When someone struggles with negative body image, they might engage in destructive behaviors like over-exercising, disordered eating, or social withdrawal.
Today, we’ll unpack these components with Dr. Jarman and Ms. Liu and dive into their groundbreaking research on the impact of social media and fitspiration on our body image. We’ll also share actionable tips to help you reshape your relationship with your body and your digital environment.
Get ready for an enlightening and empowering conversation. Let’s go!
Dr. Hannah Jarman, a research fellow at Deakin University in Melbourne, Australia, who specializes in body image, eating disorders, and the influence of media. Dr. Jarman’s interest in this field began when a young child in her life, around 5 or 6 years old, started expressing distress about her body, saying things like “I’m fat, I need to lose weight.” This was concerning not only because of the child’s age, but also because her family had a history of eating disorders. Recognizing the red flags, Dr. Jarman sought advice from a lecturer specializing in body image, which sparked her passion for research and intervention.
This led to her work on body image interventions in schools and later, a PhD on the impact of social media on adolescent body image and well-being. Dr. Jarman’s work continues to explore the critical intersection between media influence and body dissatisfaction, aiming to identify predictors and create effective prevention strategies for eating disorders.
Claudia, a final-year PhD candidate in Psychology at Melbourne University. Claudia’s research focuses on disordered eating, body image, and digital health—an emerging area in the field. Her passion for this work stems from her own personal experiences with disordered eating and negative body image during her younger years. Growing up in Southeast Asia, where thin ideals were heavily glorified, Claudia internalized these societal pressures, which led to unhealthy behaviors. Fortunately, she overcame these challenges, and this journey inspired her to pursue a PhD, hoping her research can provide insights and support for others facing similar struggles.
I’ve also seen in the data that children as young as 5 are struggling with negative body image, and I can really relate to Claudia’s experience. I, too, have struggled with disordered eating. I’ve enrolled in eating disorder therapy and have been given some of the most extreme programs, like having to eat the same meal plan six times a day for 12 weeks. The strictness of it led to binges, and it was clear that something wasn’t working.
Thank you to all the researchers out there, because while I don’t have a PhD, I did pursue a psychology certification as part of my continuing education for personal trainers. The more I worked with clients, the more I realized the connection between psychology and nutrition. Many of my clients came to me wanting to “lose weight”, but before we could even start thinking about that, we had to address underlying issues like under-eating, yo-yo dieting, and inconsistency. I had to teach them that they had to earn their right to diet, which was a difficult but crucial concept to stress. That’s when I knew I needed to learn more about psychology—it wasn’t just about the physical aspect but the mental and emotional work that had to come first.
Dr. Jarman adds, it’s so ingrained in our society, these ideals and these pressures and dieting. If you think about the people around you, how many—probably the majority, particularly of females, but also a lot of males—struggle with these issues and have unhealthy relationships with food or exercise or whatever it may be. These perfect ideals are supposedly so easy, and they should all be achieving them. But that’s absolutely right.
Men do have the pressure as well, like this big masculine look or the negative term of ‘dad bod.’ Men are also getting objectified or judged. So much of what the fitness industry sells is a psy-op. They’re just trying to sell you the idea that you can control this. It’s like in the religious world, where we have something called the prosperity gospel—‘If you do this, you’ll get God’s blessing.’ Diet culture plays the same tune: ‘If you do this, you’ll get that.’ It’s a deep psychological hook, tapping into our need for control. This need triggers dopamine, which reinforces these behaviors. Whether it’s following rigid fitness plans or religious dogma, it’s the dopamine hit that keeps us hooked. I appreciate you guys getting on here.
A little bit off-mic, season 2 was exploring breaking free from diet culture, body-neutral fitness, and focusing on performance-based goals. While you might see some changes in aesthetics, that’s just a bonus. The real focus is on getting stronger, improving blood markers, or simply walking every day. I’ve learned as a personal trainer that even when clients achieve their weight loss goals, it doesn’t always lead to a better body image or happiness. So, what is body appreciation, and why is it so crucial for mental well-being?
Body Appreciation
Claudia: “Yeah, I can take that one. So, body appreciation is basically a key or core positive body image concept that involves recognizing, valuing, and respecting the body for its functional capacity and its health, rather than how it looks. I know you mentioned that earlier on. So, it’s really about shifting the focus away from aesthetics and towards its functional capacity and functionality. Over the past 10 years, there’s been a surge in research showing that greater body appreciation is associated with a number of psychological outcomes—such as improved self-esteem, better quality of life, and overall emotional and physical well-being. Studies also show that body appreciation encourages people to adopt healthier, more flexible eating patterns, like intuitive eating. For these reasons, it’s been proposed as a potential protective factor against issues like body dissatisfaction, symptoms of disordered eating, and building resilience against societal pressures to fit unrealistic beauty standards. So, that’s kind of my interpretation of body appreciation and why it’s so important.”
Dr. Jarman: “I guess just adding to that briefly as well, I think the focus really is understanding that our bodies are wonderful. They do so much for us, and we get so caught up in how they look and the expectations in that area, that we forget how lucky we are to have a functioning body. OK, maybe you don’t like your arms or think they’re flabby, but you can hug your child or do all these incredible things that we just get so caught up in and forget. It’s about being able to take a step back and really think about and appreciate and value those things.”
You: “And also, I think body appreciation can go a level deeper for those who might be disabled or have lost certain abilities—maybe weren’t born with them, but have lost the ability to move in certain ways. That can be really difficult, because… But you can still find ways to appreciate the small things, like the sun on your skin. Or, maybe you can’t walk or hug your child like you once could, but there are still ways to appreciate the vessel that you dwell in, and that helps you interact with the world. That’s why I like body appreciation. It strips away a lot of those pressures and ideal body standards. And I think for fitness, it really… I don’t know what happened, if it’s always been poison, but wellness culture became so focused on looks. I was raised in the ‘90s—Jessica Simpson was considered fat. That slim, hair-thin ideal was pushed. And now, I’m almost 40—just crazy, that’s what I was raised with. The low-rise jeans…”
Hannah: “They’re back now, maybe just in Australia, but they’re back!”
You: “No, no thanks!” (laughter)
How Social Media Shapes Body Image and Eating Behaviors: Understanding Its Impact on Mental Health and Well-Being
Social media has become a double-edged sword in terms of its influence on our body image and eating behaviors, especially among young women. Dr. Hannah Jarman, a research expert in the field, sheds light on the complexities of this issue, drawing from the latest findings in the field.
Research consistently shows that social media tends to worsen our body image. It often leads to comparisons, where we measure ourselves against the seemingly “perfect” lives and bodies of others. This sense of inadequacy can drive us to want to change our appearance, often through unhealthy means, believing that losing weight or attaining a certain body ideal will bring happiness.
Dr. Jarman explains that while time spent online used to be the primary focus of research, recent studies have shown that the content we engage with plays a more significant role in shaping our mental health. Specifically, appearance-focused content—such as photo edits, filters, and comparison-driven posts—are more harmful than we might realize.
Interestingly, content that is perceived as “inspirational” can also contribute to this negative cycle. Instead of motivating positive behaviors, it can lead to feelings of pressure and shame, pushing individuals further away from the very practices meant to improve their well-being. Instead of encouraging exercise or body appreciation, these idealized portrayals often result in a sense of failure, making it harder to engage in self-care.
So, what can we do to become more aware of the impact social media has on our mental well-being? Dr. Jarman suggests that the first step is reflection. Being mindful of what we follow and consume online is essential. Are the accounts and content we engage with making us feel better or worse about ourselves? By being selective in our media consumption and actively avoiding harmful content, we can better protect our body image and mental health from the negative influences of social media.
Taking Control: How to Curate Your Social Media Feed for Better Body Image and Mental Health
While social media algorithms have a strong influence over the content we see, Dr. Jarman emphasizes that we do have some control over our feeds. The key lies in curating what we consume. If you find yourself comparing or feeling bad about your body after viewing certain content, it’s time to take action. Don’t hesitate to unfollow, hide, or block accounts that negatively affect your mental well-being. Instead, fill your feed with content that lifts you up—whether that’s accounts that make you laugh, reflect your hobbies, or celebrate your personal interests.
Another vital tool in reducing the harm of social media is social media literacy. Dr. Jarman encourages us to critically evaluate what we see: Who is posting this content, and why? Are they promoting a product or idea, and how realistic is what’s being presented? Developing these critical skills can help you navigate the often-misleading nature of social media, empowering you to consume content that truly adds value to your life, rather than contributing to unrealistic standards and comparisons.
By being intentional about what we engage with, we can protect ourselves from the detrimental effects of social media on body image and mental health.
Mindfulness in Social Media Consumption: A Personal Approach to Authenticity
Mindfulness is key when engaging with social media. As Dr. Jarman mentioned, it’s not just about the time we spend online, but how we feel when interacting with certain content. When consuming posts, take a moment to check in with yourself: How do you feel after reading this? Does it leave you feeling inspired, or does it trigger negative comparisons? Recognizing your emotional response is an essential step toward curating a healthier online experience.
Personally, I’ve chosen to operate from a place of transparency. I don’t monetize my content, push affiliate links, or promote products for profit. For me, it’s not about selling anything; it’s about sharing information and offering genuine value. I even make my strength training guide available for free to anyone who asks. Why? Because I want to be seen as an expert, but also as a normal, imperfect human. It’s about finding the balance between encouraging people to be open with their own journeys while demonstrating that vulnerability and authenticity are part of what makes us all human.
Dr. Hannah Jarman emphasizes that while fitspiration content can appear motivating, it may unintentionally harm individuals by focusing on unattainable ideals. She notes that before-and-after images, for instance, can imply that the person in the “before” image is unworthy, while the “after” version suddenly seems perfect. Instead, she suggests shifting the focus to how individuals feel, highlighting personal performance or other non-aesthetic milestones.
In response, I throughout the suggestion of fitness coaches adding cover photos to before-and-after images, which could serve as a “trigger warning” for those scrolling through. This small change could offer viewers the opportunity to engage more thoughtfully, especially if they have a tendency to be triggered by such comparisons.
Dr. Jarman agrees, emphasizing the importance of showcasing the entire journey—ups, downs, and all. She advocates for content that highlights authenticity, as it’s often a longer, non-linear process. By focusing on emotional growth, feelings of self-worth, and overall well-being, the goal shifts away from just numbers and aesthetics, promoting healthier perspectives on body image and wellness.
Claudia shares her personal journey with body image and disordered eating, revealing how following fitness influencers who idealized a specific body type negatively impacted her mental health. She explains how curating her social media feed by unfollowing these influencers and instead following those who emphasize strength and science-based training was transformative. This shift helped her focus on performance and appreciation for her body rather than aesthetics or calorie-burning, leading to a healthier and more sustainable approach to fitness and nutrition.
To wrap up, Dr. Hannah highlights the importance of accessible information and shares a resource for listeners: their social media accounts on Instagram and TikTok, The Well-Being Doctors (@the.well.being.doctors), which focus on making research on wellness and mental health easy to understand and implement. She encourages listeners to follow their content for practical tips and evidence-based guidance.
✨Let’s anchor in this transformative message: Your body is an instrument, not an ornament. Positive body image isn’t believing your body looks good; it’s knowing your body is good, regardless of how it looks. This quote from More Than a Body beautifully captures the essence of what we’ve explored today.
💡 The fitness industry often sets standards based on bodybuilding gurus and extreme aesthetics—standards appraised by critical judges or an audience that values visual perfection. But let’s be honest: the behind-the-scenes reality of preparing for these aesthetic ideals often includes extreme measures—severe dehydration, malnutrition, laxative and stimulant abuse, and emergency-level exhaustion. No legitimate doctor would ever recommend these tactics for health. They’re the opposite of health-promoting.
💪 Instead, let’s focus on experience and benefit, not being ornaments to be admired. Metabolic health, strength, and stamina are far more meaningful indicators of well-being than achieving a “perfect” appearance. When we prioritize function over aesthetics, we open the door to a new, more effective, and empowering way to experience health and fitness.
🚨 At first, the idea of letting go of weight goals or aesthetic ideals might feel like giving up on your body or your health. But the reality is, letting go of these pressures frees you to reconnect with your body in a way that truly serves you.
🌟 Your body is how you live, love, and experience the world. It’s the way you savor delicious food, dance to your favorite songs, feel the rain on your skin, and embrace the people you love. By focusing on what your body can do rather than how it looks, you can deepen your relationship with it and rediscover what health and fitness really mean for you.
🎙️ So, let’s commit to shifting our focus. Set goals rooted in function, experience, and well-being—not in unrealistic aesthetic ideals. Because when you change the way you think about your body, you’ll find the freedom to live more fully in it.
Let’s dismantle the myths, explore the facts, and learn how to stop fighting against your body and start working with it.
Welcome to Taste of Truth Tuesdays—where we challenge the quick-fix culture, dive deep into the science, and find practical ways to take care of our bodies and minds. Today we’re tackling a hot topic: weight loss—or more accurately, fat loss—and why I preach the mantra: “You’ve got to earn the right to diet.”
Our culture is obsessed with weight loss—seriously, it’s everywhere. It’s in magazine headlines, social media posts, and those cringe-worthy commercials promising “30 pounds in 30 days!”
Before diving into dieting strategies, let’s start with the fundamentals: metabolism, daily energy needs, and why chasing fat loss without preparation often backfires.
Understanding Metabolism and Energy Needs
First, to break down the metabolism, let’s chat about your Total Daily Energy Expenditure—TDEE, for short. This is the total amount of energy (aka calories) your body burns in a day. Think of it like your budget: how much energy you’re spending to stay alive, digest food, and live your life.
Here’s what makes up your TDEE:
1. Resting Metabolic Rate (RMR)
This is your body’s baseline energy burn—the calories you need just to breathe, pump blood, and stay alive.
Body size & muscle matter: More muscle means burning more calories, even when you’re chilling on the couch.
Age matters too: As we age, we lose muscle and, unfortunately, burn fewer calories. But guess what? It’s never too late to hit the weights and change that!
2. Thermogenesis
This is the heat your body produces to maintain a stable temperature. It also includes the Thermic Effect of Food (TEF)—the energy required to digest, absorb, and store the food you eat. About 10% of the calories you consume go toward this process, proving that even digestion is hard work!
3. Physical Activity
This includes both Exercise Activity and Non-Exercise Activity Thermogenesis (NEAT)—everyday movements like walking, housework, thinking, carrying groceries, or even fidgeting. NEAT can make up 15% of your TDEE, while intentional exercise typically contributes around 5%. Never underestimate the power of a good walk!
Fat Loss ≠ Weight Loss
Here’s the thing: your body isn’t a spreadsheet. It doesn’t see your calorie deficit and say, “Oh great, let’s burn fat!” Instead, your body adapts to survive. When you cut calories too hard or for too long, your body gets the message: famine alert! It starts conserving energy and prioritizing survival.
The result? You feel tired, your hair starts thinning, your period might disappear, and fat loss grinds to a halt. This is called metabolic adaptation, and it’s a feature—not a bug. Your body’s goal is survival, not helping you fit into your old jeans.
The Metabolic Aftermath – Lessons from The Biggest Loser
Let’s get into the nitty-gritty science of why extreme dieting is a metabolic disaster waiting to happen. Remember the Biggest Loser study we teased in the first episode of this season? Well, buckle up because we’re about to unpack it further.
To recap: contestants on The Biggest Loser followed an intensely restrictive protocol. They ate roughly 1,200 calories per day and worked out like machines—90 minutes of intense exercise six days a week, sometimes up to five or eight hours daily, according to some contestants. Their grocery lists? Approved by their trainers, and dominated by so-called “Franken-foods” like fat-free cheese and energy drinks. The result? Drastic weight loss during the season. But the aftermath tells a much darker story.
The Study: What Happened Post-Show?
In 2015, six years after their stint on the show, researchers revisited the contestants. By then, they’d regained about 70% of the weight they lost—but their metabolisms didn’t bounce back. In fact, their resting metabolic rate (RMR) was still burning 700 fewer calories per day than when they first started the show. That’s 500 calories less than predictive equations would expect based on their regained body weight. This is a huge deal.
Participants also lost 25 pounds of lean mass during the filming of the show. They did regain about 13 pounds of it, but their RMR didn’t increase accordingly. Usually, regaining lean mass helps boost your metabolism, but not for these contestants. Their bodies were still in “conservation mode.”
Why? Because extreme calorie deficits and grueling exercise regimens wreak havoc on your body’s hormonal systems:
Leptin, the hormone that signals fullness and regulates energy expenditure, plummeted during the show. After contestants regained weight, leptin levels rebounded, but their RMR didn’t follow suit. Normally, these two rise and fall together, but the link was severed.
These metabolic adaptations weren’t just temporary—they lingered years later, showing that the body doesn’t easily forgive extreme restriction.
What Does This Mean for Us?
Many people think fat loss is all about willpower or psychological resilience. But as this study shows, extreme dieting fundamentally changes your physiology. Your body isn’t just sitting idly while you slash calories; it’s actively fighting back to keep you alive. Once that metabolic “check engine” light goes on, calorie restriction becomes far less effective than it was at the start. This is why dieting feels so much harder over time.
The Cost of Chronic Dieting
The Biggest Loser study highlights the long-term consequences of metabolic adaptation, a normal bodily response to extreme or chronic dieting. Here’s what can happen:
Disrupted leptin and ghrelin levels, which throw off hunger and satiety cues.
Upregulated adrenal activity and downregulated thyroid and reproductive hormones, leading to weight-loss resistance, missed periods, hair loss, and constant coldness.
Loss of muscle mass, which lowers your RMR and makes it harder to maintain fat loss.
This is why I preach: You’ve got to EARN THE RIGHT TO DIET!
Coaching Clients Out of the Yo-Yo Cycle
When new clients come to me, fat loss is often their top goal. But most have already been through cycles of yo-yo dieting, binge eating, and sporadic exercise routines. Many are already in a metabolically downregulated state without realizing it.
Instead of diving into another calorie deficit, we work on stabilizing their foundation first.
We focus on sustainable habits: consistent workouts, balanced meals, and a healthier relationship with food.
We optimize metabolism through resistance training, proper nutrition, and enough recovery.
We work on mindset: reframing negative self-talk, building body confidence, and learning to appreciate progress beyond the scale.
Once we’ve mastered these basics, a fat-loss phase—if desired—becomes a healthier, more effective process.
Your Body Isn’t Broken—It’s Adaptable
The takeaway here? Our bodies are designed to survive famines, not crash diets or “shredding for summer.” You can still have aesthetic goals, but you need to respect the incredible adaptability of your metabolism. By avoiding extremes and building metabolic efficiency, you can achieve your goals without wrecking your long-term health.
Let’s dive into the sneaky sneaky metabolic red flags—the subtle, often-overlooked signs that your metabolism is waving a caution flag without setting off obvious alarms. Here are a few that might fly under the radar:
1. Digestive Woes
Persistent constipation, bloating, or irregular bowel movements. These can indicate sluggish digestion linked to metabolic slowdown, as the body conserves energy by slowing non-essential functions.
Feeling too full or nauseous after small meals, which could signal a dysregulated gut-brain connection from chronic stress or extreme dieting.
How you can start addressing this:
Support your gut: Add fermented foods like kefir, sauerkraut, or kimchi for probiotics. Pair these with fiber-rich prebiotics (think asparagus, oats, and onions). Ease into meals: Practice mindful eating—slow down, chew thoroughly, and avoid distractions to help your digestion catch up.
2. Resting Heart Rate Changes
Lower-than-normal resting heart rate (Sudden spikes in heart rate during light activity could mean your body is stressed and overcompensating.
How you can start addressing this:
Monitor stress: Incorporate daily relaxation practices like deep breathing, yoga, or meditation to keep your nervous system in check.
Increase electrolytes: Boost potassium (bananas, avocados) and magnesium (almonds, spinach or supplements) intake for better heart regulation.
3. Skin and Nail Changes
Dry, flaky skin or increased sensitivity to cold due to impaired circulation.
Vertical ridges or brittleness in nails, signaling nutrient deficiencies like iron or biotin depletion.
How you can start addressing this:
Prioritize nutrient-dense animal foods: Incorporate foods like beef liver (rich in vitamin A and zinc), pasture-raised egg yolks, and grass-fed butter for skin elasticity and nail strength.
Collagen and gelatin: Include bone broth or collagen-rich cuts like oxtail and shanks to support skin, hair, and nails from the inside out.
Omega-3s from wild-caught fish: Salmon, mackerel, and sardines are excellent for reducing inflammation and promoting healthy skin.
Hydration through broths: Instead of plain water, hydrate with mineral-rich broths or herbal teas to balance electrolytes and nourish your body.
4. Random Muscle Cramps or Twitches
Could be a result of electrolyte imbalances from overexercising or undereating.
How to start addressing this:
Balance electrolytes: Add a quality electrolyte supplement, especially if you sweat a lot during workouts.
Stretch + magnesium: Use stretches and add magnesium glycinate or citrate before bed to reduce cramps.
5 Brain Fog and Forgetfulness
Struggling to focus or experiencing slower mental processing, which can result from inadequate glucose availability or dysregulated cortisol levels.
How to start addressing this:
Fuel your brain: Don’t fear carbs—opt for slow-digesting options like sweet potatoes or quinoa. Pair them with protein and fats for sustained energy.
Blood sugar balance: Keep meals consistent in timing and composition (protein + fat + fiber) to avoid crashes.
6. Reduced Appetite
Wait, what? Yes! A suppressed appetite after prolonged dieting is a sneaky sign of a dampened leptin response, your body’s way of conserving energy.
How to start addressing this:
Eat smaller, nutrient-dense meals: Focus on foods that pack a punch like eggs, nuts, and Greek yogurt to avoid overwhelming your system.
Gentle refeeding: Gradually increase calories, especially from whole, unprocessed sources, to rebuild your body’s trust. (We talk about this further down in the blog!)
7. Waking Up Exhausted
Even after a full night’s sleep, waking up feeling like you didn’t rest at all can be due to poor recovery from stress or disrupted sleep stages (thanks, cortisol and ghrelin!).
How to start addressing this:
Improve sleep hygiene: No screens an hour before bed, a dark room, and consistent bedtime routines can work wonders.
Focus on protein at breakfast: A high-protein breakfast (30-40g) stabilizes cortisol and sets you up for better energy.
8. Dull Libido or No Interest in Sex
A metabolic system that’s in survival mode often deprioritizes reproduction.
How to start addressing this:
Check hormones: Get labs done to check for imbalances in thyroid, sex hormones, or cortisol.
Increase zinc: Shellfish, beef, and pumpkin seeds are great for boosting hormones like testosterone.
9. Random Injuries or Slow Healing
Susceptibility to injuries like strains or joint pain, and delayed recovery from workouts or cuts, hinting at insufficient energy and nutrients for repair.
How to start addressing this:
Focus on anti-inflammatory foods: Fatty fish, berries, and leafy greens can help repair tissue.
Scale back intensity: Opt for lighter workouts until your body starts feeling strong again.
These subtle signs don’t scream “your metabolism is broken!”—but together, they can whisper it pretty loudly.
So, finally, what do I mean when I say, “Earn the right to diet”?
We are now talking strategy. Nutrition isn’t a one-size-fits-all, all-the-time thing. It’s seasonal, just like nature.
Maintenance Season: Focus on balance and consistency.
Fat Loss Season: Create a calorie deficit strategically and temporarily.
This approach, called nutritional periodization, prevents the long-term damage we’ve seen in extreme dieters (ahem, Biggest Loser contestants). Instead of burning out your metabolism, you give your body time to adapt and recover.
Nutritional Periodization: The Real Secret Sauce
Timelines for nutritional periodization will vary depending on the person, but the framework is a progressive process. It involves:
Gradually increasing calories to support your metabolism.
Shifting fitness priorities from cardio-heavy routines to strength-focused programming that builds muscle and improves body composition.
Reviving your mindset to understand that fat loss does not automatically mean a better body image or more happiness.
Now, let’s talk about maintenance—the often-overlooked MVP of this entire process.
The Maintenance Window: The Ultimate Flex
Most people gloss over maintenance because it’s not glamorous. There’s no scale-dropping dopamine hit or big “reveal.” But here’s the truth: maintenance is where the magic happens.
It’s where you rebuild your metabolism, so when you eventually do enter a fat loss phase, your body responds the way you want.
It’s where you master the “basics” (which, by the way, aren’t easy): meal prep, consistent workouts, and stress management.
It’s where you cultivate a relationship with food that isn’t all-or-nothing.
Let me share a story to illustrate this:
The Client Who Wanted It Harder
A client came to me desperate to lose weight. She was frustrated with her stomach area and hated the way her clothes fit. I got it. Her pain was real. Her goals were valid. But as we talked, it became clear there was a bigger picture:
She had a shoulder injury that limited her workouts.
She struggled with GERD, a digestive issue worsened by stress.
She was so busy managing her job that she’d forget to eat or rely on takeout for meals.
She was eating roughly 1,400–1,700 calories a day—barely enough for a toddler, let alone a busy adult who wanted to lose weight. Most fat loss programs will have the client start by cutting 15–20% of their total daily intake– from that would’ve been impossible to sustain and would’ve made her health even worse.
I explained this to her. We needed to focus on foundational habits first:
Improving digestion by reducing stress and eating whole, nutrient-dense meals.
Packing her own lunches instead of relying on fast food.
Building strength in the gym without aggravating her shoulder.
About six weeks in, she hit me with this: “This needs to be harder. If it were harder, I’d be doing it.”
I was floored. She was so used to crash diets and extreme programs that not suffering felt wrong to her. I realized we weren’t aligned in values. I told her:
“There are plenty of coaches who will take your money and throw you into a calorie deficit, but that’s not how I practice. I’m about health first, and I won’t compromise on that.”
Why Maintenance Matters
This is exactly why earning the right to diet is critical. If you can’t master the basics in maintenance—like fueling your body properly, managing stress, and being consistent—then making it harder by cutting calories and ramping up exercise will only set you up for failure.
Maintenance is a big deal because it prepares your body and mind for success when the time comes for a fat-loss phase. It’s not just about burning calories; it’s about building a life you can sustain.
If you’re thinking, “This sounds too slow,” remember:
Your body adapts to chronic dieting as a survival mechanism.
Maintenance isn’t a punishment—it’s freedom.
When done right, fat loss becomes easier, healthier, and more effective later.
IN CLOSING! Health First, Always
To wrap this up, I want you to remember one thing: fat loss can be a goal, but it should never come at the expense of your health. By focusing on metabolism, hormones, and habits first, you’re setting yourself up for sustainable success.
A HOLISTIC REBOOT STRATEGY
Reverse Diet Smartly: If you’ve been in a calorie deficit for too long, increase calories by 50-100 per week, focusing on whole, nutrient-dense foods.
Lower Exercise Volume Temporarily: Shift to resistance training 3-4x per week, and sprinkle in restorative activities like walking or Pilates.
Micronutrient Check: Get a blood test to address any vitamin or mineral deficiencies—common culprits are iron, B12, and vitamin D.
Patience: You didn’t get here overnight, and reversing these adaptations will take time. Celebrate small wins along the way!
The key is sustainability. Think of this as a long-term investment in metabolic health, not a quick fix.
If you enjoyed this episode, share it with someone who’s caught in the cycle of dieting frustration. Let’s help them break free and find a better way forward.
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