Category: moralpsychology

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The Historical Jesus Fact or Fiction?

Nailed: Ten Christian Myths That Show Jesus Never Existed at All

Today’s episode is one I’ve been looking forward to for a long time. I sat down with author and researcher David Fitzgerald, whose book Nailed: Ten Christian Myths That Show Jesus Never Existed at All has stirred up both fascination and controversy in both historical and secular circles.

Before anyone clutches their pearls — or their study Bible — this conversation isn’t about bashing belief. It’s about asking how we know what we think we know, and whether our historical standards shift when faith enters the equation.

Fitzgerald has spent over fifteen years investigating the evidence — or lack of it — surrounding the historical Jesus. In this first part of our series, we cover Myth #1 (“The idea that Jesus being a myth is ridiculous”) and Myth #4 (“The Gospels were written by eyewitnesses”). We also start brushing up against Myth #5, which explores how the Gospels don’t even describe the same Jesus.

We didn’t make it to Myth #7 yet — the claim that archaeology confirms the Gospels…. so, stay tuned for Part Two.

And for my visual learners!! I’ve got you. Scroll below for infographics, side-by-side Gospel comparisons, biblical quotes, and primary source references that make this episode come alive.

🧩 The 10 Myths About Jesus — According to Nailed

Myth #1: “The idea that Jesus was a myth is ridiculous!”
→ Fitzgerald argues that the assumption of Jesus’ historicity persists more from cultural tradition than actual historical evidence, and that questioning it isn’t fringe. It’s legitimate historical inquiry.

Myth #2: “Jesus was wildly famous — but somehow no one noticed.”
→ Despite claims that Jesus’ miracles and teachings drew massive crowds, there’s an eerie silence about him in the records of contemporaneous historians and chroniclers who documented far lesser figures.

Myth #3: “Ancient historian Josephus wrote about Jesus.”
→ The so-called “Testimonium Flavianum” passages in Josephus’ work are widely considered later Christian insertions, not authentic first-century testimony.

Myth #4: “Eyewitnesses wrote the Gospels.”
→ The Gospels were written decades after the events they describe by unknown authors relying on oral traditions and earlier written sources, not firsthand experience.

Myth #5: “The Gospels give a consistent picture of Jesus.”
→ Each Gospel portrays a strikingly different version of Jesus — from Mark’s suffering human to John’s divine Logos — revealing theological agendas more than biographical consistency.

Myth #6: “History confirms the Gospels.”
→ When examined critically, historical records outside the Bible don’t corroborate the key events of Jesus’ life, death, or resurrection narrative.

Myth #7: “Archaeology confirms the Gospels.”
→ Archaeological evidence supports the general backdrop of Roman-era Judea but fails to verify specific Gospel claims or the existence of Jesus himself.

Myth #8: “Paul and the Epistles corroborate the Gospels.”
→ Paul’s letters — the earliest Christian writings — reveal no awareness of a recent historical Jesus, focusing instead on a celestial Christ figure revealed through visions and scripture.

Myth #9: “Christianity began with Jesus and his apostles.”
→ Fitzgerald argues that Christianity evolved from earlier Jewish sects and mystery religions, with “Jesus” emerging as a mythologized figure around whom older beliefs coalesced.

Myth #10: “Christianity was totally new and different.”
→ The moral teachings, rituals, and savior motifs of early Christianity closely mirror surrounding pagan traditions and Greco-Roman mystery cults.

📘 Myth #1: “The Idea That Jesus Being a Myth Is Ridiculous”

This one sets the tone for the entire book — because it’s not even about evidence at first. It’s about social pressure.

Fitzgerald opens Nailed by calling out how the mythicist position (the idea that Jesus might never have existed) gets dismissed out of hand…even by secular historians. As he points out, the problem isn’t that the evidence disproves mythicism. The problem is that we don’t apply the same historical standards we would to anyone else.

Case in point: Julius Caesar crossing the Rubicon.

Julius Caesar crossing the Rubicon at the head of his army, 49 BC. Illustration from Istoria Romana incisa all’acqua forte da Bartolomeo Pinelli Romano (Presso Giovanni Scudellari, Rome, 1818-1819).

When historians reconstruct that event, we have:

  • Multiple contemporary accounts from major Roman historians like Suetonius, Plutarch, Appian, and Cassius Dio.
  • Physical evidence — coins, inscriptions, and monuments produced during or shortly after Caesar’s lifetime.
  • Political and military documentation aligning with the timeline.

In contrast, for Jesus, we have:

  • No contemporary accounts.
  • No archaeological or physical evidence.
  • Gospels written decades later by anonymous authors who never met him.

That’s the difference between history and theology.

Even historian Bart Ehrman, who does believe Jesus existed, has called mythicists “the flat-earthers of the academic world.” Fitzgerald addresses that in the interview (not defensively, but critically) asking why questioning this one historical figure provokes so much emotional resistance.

As he puts it, if the same level of evidence existed for anyone else, no one would take it seriously.

✍️ Myth #4: “The Gospels Were Written by Eyewitnesses”

We dive into the authorship problem — who actually wrote the Gospels, when, and why it matters.

https://www.richardcarrier.info/archives/23920

🔀 Myth #5: “The Gospels Don’t Describe the Same Jesus”

⚖️ Contradictions Between the Gospels

1. Birthplace of Jesus — Bethlehem or Nazareth?

Matthew 2:1 – “Jesus was born in Bethlehem of Judea in the days of Herod the king.”
Luke 2:4–7 – Joseph travels from Nazareth to Bethlehem for the census, and Jesus is born there.
John 7:41–42, 52 – Locals say, “The Messiah does not come from Galilee, does he?” implying Jesus was known as a Galilean, not from Bethlehem.

🔍 Mythicist take:
Bethlehem was retrofitted into the story to fulfill the Messianic prophecy from Micah 5:2. In early Christian storytelling, theological necessity (“he must be born in David’s city”) trumps biographical accuracy.

2. Jesus’ Genealogy — Two Lineages, Zero Agreement

Matthew 1:1–16 – Jesus descends from David through Solomon.
Luke 3:23–38 – Jesus descends from David through Nathan.
Even Joseph’s father differs: Jacob (Matthew) vs. Heli (Luke).

🔍 Mythicist take:
Two contradictory genealogies suggest not historical memory but theological marketing. Each author tailors Jesus’ lineage to fit symbolic patterns — Matthew emphasizes kingship; Luke, universality.

3. The Timing of the Crucifixion — Passover Meal or Preparation Day?

Mark 14:12–17 – Jesus eats the Passover meal with his disciples before his arrest.
John 19:14 – Jesus is crucified on the day of Preparation — before Passover begins — at the same time lambs are being slaughtered in the Temple.

🔍 Mythicist take:
This isn’t a detail slip; it’s theology. John deliberately aligns Jesus with the Paschal lamb, turning him into the cosmic sacrifice — a theological metaphor, not an eyewitness timeline.

4. Jesus’ Last Words — Four Versions, Four Theologies

Mark 15:34 – “My God, my God, why have you forsaken me?” → human anguish.
Luke 23:46 – “Father, into your hands I commit my spirit.” → serene trust.
John 19:30 – “It is finished.” → divine completion.
Matthew 27:46 – Echoes Mark’s despair, but adds cosmic drama (earthquake, torn veil).

🔍 Mythicist take:
Each Gospel shapes Jesus’ death to reflect its theology — Mark’s suffering human, Luke’s faithful martyr, John’s omniscient divine being. This isn’t eyewitness diversity; it’s evolving mythmaking.

5. Who Found the Empty Tomb — and What Did They See?

Mark 16:1–8 – Three women find the tomb open, see a young man in white, flee in fear, tell no one.
Matthew 28:1–10 – Two women see an angel descend, roll back the stone, and tell them to share the news.
Luke 24:1–10 – Several women find the stone already rolled away; two men in dazzling clothes appear.
John 20:1–18 – Mary Magdalene alone finds the tomb, then runs to get Peter; later she meets Jesus himself.

🔍 Mythicist take:
If this were a consistent historical event, we’d expect some harmony. Instead, we see mythic escalation: from a mysterious empty tomb (Mark) → to heavenly intervention (Matthew) → to divine encounter (John).

6. The Post-Resurrection Appearances — Where and to Whom?

Matthew 28:16–20 – Jesus appears in Galilee to the eleven.
Luke 24:33–51 – Jesus appears in Jerusalem and tells them to stay there.
Acts 1:4–9 – Same author as Luke, now extends appearances over forty days.
Mark 16 (longer ending) – A later addition summarizing appearances found in the other Gospels.

🔍 Mythicist take:
The resurrection narrative grows with time — geographically, dramatically, and theologically. Early silence (Mark) gives way to detailed appearances (Luke/John), mirroring the development of early Christian belief rather than eyewitness memory.

🌿 Final Thought

Whether you end up agreeing with Fitzgerald or not, the point isn’t certainty… it’s curiosity. The willingness to look at history without fear, even when it challenges what we’ve always been told.

And here’s the fun part! David actually wants to hear from you. If you’ve got questions, pushback, or something you want him to unpack next time, drop it in the comments or send it my way. I’ll collect your submissions and bring a few of them into Part Two when we dig into Myth #7 — “Archaeology Confirms the Gospels.”

and as always, maintain your curiosity, embrace skepticism, and keep tuning in. 🎙️

📖 Further Reading 📖 

Foundational Mythicist Works:

  • Richard Carrier – On the Historicity of Jesus
  • Robert M. Price – The Christ-Myth Theory and Judaizing Jesus 
  • Earl Doherty – The Jesus Puzzle
  • Gospel Fictions – Randel Helms
  • The Fable of Christ – Joseph Wheless
  • The Pagan Christ – Tom Harpur
  • The Historical Jesus – William Benjamin Smith
  • The mythic past : biblical archaeology and the myth of Israel

Did Jesus Exist? Jacob Berman and Dr. Jack Bull Versus Dr. Aaron Adair and Neil Godfrey

Mainstream Scholarship & Context

  • Bart Ehrman – Did Jesus Exist?
  • Jonathan Haidt – The Righteous Mind Why Good People are Divided by Religion and Politics

Critiques of Bart Ehrman

Broader Philosophical & Cultural Context

  • Christianity before Christ  –  John G Jackson
  • The World’s Sixteen Crucified Saviors – Kersey Graves
  • The Christ Conspiracy – Acharya S (D.M. Murdock)


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The Dark Side of Manifestation and MLMs

✨Let’s talk Manifestation & MLMs✨

In recent decades, the Law of Attraction has become one of the most influential belief systems in wellness, self-help, and multilevel marketing (MLM) circles. Its premise is seductively simple: your thoughts shape your reality. Think positively, and abundance will flow; dwell on negativity, and you’ll attract misfortune.

We have discussed the pitfalls of Law of attraction in a previous episode, you can find here.

Comparing Law of Attraction, High-Control Religion, and Diet Culture: Pitfalls Uncovered

🎙️ Another throwback episode is linked below, where I unpack my journey from wellness fanatic within MLM into a high-control religion. Together, we explore the wild “crunchy hippie to alt-right pipeline.” 🌿➡️🛑 social media, influencers, and wellness hype quietly nudge people toward extreme ideas, and in this episode, we break down exactly how. 🎧🔥

Exploring the Influence of Wellness and New Age Practices on Radicalization: Social Media’s Role Unveiled

This modern doctrine of “mind over matter” is often traced to The Secret (2006) by Rhonda Byrne, but its genealogy is much older. It reaches back to New Thought philosophy of the 19th century, where figures like Ralph Waldo Emerson, Phineas Quimby, and later Mary Baker Eddy (founder of Christian Science) claimed that divine thought itself was the engine of reality. These Mind Cure and faith healing movements linked spirt and matter together. Disease, poverty, and suffering were seen as products of “wrong or stinking thinking.” Salvation was not just spiritual but cognitive: change your thinking, change your life.

and so again I say: It is shockingly right instead of shockingly wrong of you to be prosperous. Obviously, you cannot be very happy if you are poor and you need not be poor. It is a sin. –Catherine Ponder (The Dynamic Laws of Prosperity)

In fact, it is the search for spiritual healing of the body that led to what is known today as prosperity consciousness or in Christian evangelism, it’s prosperity theology.

That intellectual lineage matters because it shows how the Law of Attraction has always been more than a harmless pep talk. It represents a cosmology of control, one that locates all responsibility (and blame) within the individual mind. As we have discussed many times before, Jonathan Haidt observes in The Righteous Mind, belief systems serve a dual function: they bind communities together and blind them to alternative explanations.

In this sense, the Law of Attraction doesn’t just inspire positive thinking; it narrows. By framing success and failure as purely mental vibrations, it obscures structural realities like economic inequality, physical health and genetic limitations, racism, or corporate exploitation.

And that narrowing is precisely what makes it the perfect handmaiden to MLM culture.

When Positive Thinking Becomes a Business Model

Robert L. FitzPatrick, in False Profits and Ponzinomics, describes MLMs as “endless chain” recruitment schemes. What sustains them isn’t product sales but the constant influx of hopeful recruits. Yet these schemes require something more than numbers: they require belief.

Here, the Law of Attraction becomes the MLM’s best salesman. Distributors are told:

  • Failure isn’t about the structure of the business; it’s about your mindset.
  • Doubt is “negative energy” that will block your success.
  • Quitting is not just a business choice but a moral failing.

In the Amway training program, the “ABCs of Success” are “Attitude, Belief and Commitment.” Attitude was the key which must be guarded. Don’t let anyone steal your attitude. Negative was defined as “whatever influence weakens your belief and commitment in the business” -False Profits

This is where Norman Vincent Peale’s “positive thinking” gospel dovetails with MLM. In his 1948 book Positive Thinking for a Time Like This, Peale popularized the phrase

“Let go and let God. Let Him take over your life and run it. He knows how.”

While originally a call to spiritual surrender, the phrase has since been weaponized in countless contexts from Holiness movements to Alcoholics Anonymous to prosperity preaching. At its worst, it functions as a silencer: don’t question, don’t resist, don’t think critically. Just “let go,” and trust that outcomes (or uplines) will provide.

Eastern Orthodox Christianity has a word for this: prelest. It’s the belief that human beings are so easily deceived that any private sense of spiritual progress — a feeling of clarity, joy, empowerment, even a mystical experience — can’t be trusted on its own. Without humility and the guidance of a spiritual father, you’re told it may just be pride, delusion, or the devil in disguise.

That’s the trap: you can’t trust your own mind, heart, or gut. The only “safe” option is obedience to the system. Which is exactly how MLMs and other high-control groups operate — undermining self-trust to keep you dependent.

Nietzsche would have called this a kind of slave morality, a belief system that encourages resignation to suffering rather than rebellion against unjust structures. The Law of Attraction, framed in this way, doesn’t challenge MLM exploitation; it sanctifies it.

More powerful than any product, charismatic leader, or compensation plan, the MLM mindset materials (the tapes, courses, and “personal development” kits) are the prime tools used to recruit and control distributors. Once you’re in the system, you’re encouraged to buy these materials week after week, keeping you invested emotionally and financially while feeding the company’s bottom line.

I went back through my Facebook to find some goodies for you! 😜This photo says “My energy creates my reality. What I focus on is what I will Manifest.” Here is the original caption so you can hear how brainwashed I was. “💥🙌🏼Belief is a feeling of certainty about something, driven by emotion. Feeling certain means that it feels true to you and therefore it is your reality. 💥🙌🏼 💪🏼 What you focus on you find 💪🏼 👀 You’ve got to believe it, to see it 👀”

Flashback to my first corporate event Aug 2016. My upline purchased my flight basically forcing me to go.

My caption at the time: 🤮

🔥IGNITE YOUR VISION! 🔥
⚡Attended an event that changed my life. Showed me the massive vision of this company.
🤗Join our passionate, growing team of 18-35-year-olds striving for extraordinary lives and ownership of health, dreams, and contributions.
🤩Returning to this LIFE CHANGING event soon! Nashville, TN—let’s learn, grow, and celebrate!

Sounds inspiring, right? Except what they’re really selling is mandatory product purchases, endless hype, and a community that keeps you chasing the next status milestone. That “massive vision” isn’t about your health or dreams—it’s about the company’s bottom line.

Words like passionate, extraordinary, innovators, ownership are carefully chosen psychological nudges, making you feel like life itself is on the line if you’re not on board. And the countdown to the next “life-changing” event? Keeps you spending, attending, and emotionally hooked.

This is exactly what FitzPatrick calls out in Ponzinomics: the sales rep is the best customer. Only a tiny fraction of participants earn anything; the rest are paying to stay inspired.

More flashback images from my cult days….

The Psychological Toll

When these elements collide the New Thought inheritance of “mind over matter,” Peale’s positive thinking, religious community networks and MLM compensation plans… the result is a high-control environment dressed in empowerment language.

The outcomes are rarely empowering:

  • Blame and guilt when inevitable losses occur.
  • Anxiety from the demand to maintain “high vibrations.”
  • Suppression of doubt, lest skepticism be mistaken for weakness.
  • Financial harm disguised as personal failure.

In wellness communities, this logic extends beyond money. If essential oils don’t heal your illness, it’s because your mindset was wrong. If the diet doesn’t work, it’s because you didn’t “believe” enough. Structural realities (biology, medicine, inequality) are flattened into personal responsibility.

As Haidt warns, morality (and by extension ideology) can both bind and blind. The Law of Attraction, when paired with MLM, binds participants into a shared culture of hope and positivity while blinding them to exploitation.

Connecting the Dots: Bodybuilding, Metabolism & Team Isagenix

A couple weeks ago on the podcast, I shared about my bodybuilding years and the metabolic fallout I still live with today. I had forgotten how much of that season was actually entangled with my Isagenix obsession. My upline (the couple who enrolled me) were a part of Team Isagenix®, and I craved the validation of being “seen” as a successful athlete inside that community.

Fit for TV: How Screens, Diet Culture, and Reality Shows Rewire Our Bodies and Minds

The requirements were brutal: placing in the top three of multiple competitions in a short span of time. So, between May 2017 and October 2018, I crammed in four shows in just 18 months. No off-season. No recovery. Just constant prep cycles. My metabolism never had a chance to stabilize, and I pushed myself past healthy limits. I wrecked my body and I’m still paying the price.

This is why I push back so hard when people insist that success is all about having a “positive enough” attitude to manifest it. My mindset was ironclad. What I lacked the conscious awareness that valued human health over recruitment and body image. That drive wasn’t just about stage lights and trophies. It was about proving my worth to an MLM culture that dangled prestige as the price of belonging. Team Isagenix® made the bar steep, and I was determined to clear it, no matter the cost.

And if you need proof of how deep this “mindset over matter” indoctrination goes, look no further than my old upline…now rebranded as a Manifestation Coach. Picture the classic boss-babe felt hat, paired with a website promising “signature mindset tools for rapid results.” According to her, if fear or doubt was “shrinking your dreams,” this was your moment to “flip it.” She name-drops 8-figure companies, influencers, and visionaries (the usual credibility glitter) while selling memberships, live events, and 7-day challenges.

It’s the same pitch recycled: your struggle isn’t systemic, it’s your mindset. If you’re not living your “life you truly love,” it’s because you haven’t invested enough in flipping the script (with her paid framework, of course). The MLM grind culture just got a new coat of “manifesting” paint.

🧠 Isagenix Programs & Their Psychological Impact

  • Healthy Mind and Body Program: A 60-day “mindset” initiative framed as holistic wellness. In practice, it ties product use to personal development, creating behavioral conditioning and binding members into a sense of shared identity and belonging. 🚩
  • IsaBody Challenge: A 16-week transformation contest requiring regular Isagenix product purchases. Completion comes with swag and vouchers; finalists are paraded as “success stories,” gamifying loyalty and dangling prestige as bait. The grand prize winner earns $25,000 but most participants earn only deeper entanglement. 🚩
  • Team Isagenix: Marketed as a prestige group for elite athletes with current national certifications, offering exclusivity and aspirational branding. This elevates certain members as “proof” of the products’ legitimacy, fueling both loyalty and recruitment. 🚩
  • Product Consumption: Isagenix requires 100 PV every 30 days just to remain “active.” This equates to about $150/month you HAVE to spend. On paper, bonuses and ranks promise unlimited potential. In reality, most associates struggle to recoup even their monthly product costs. Personal development rhetoric and community belonging often eclipse these financial realities, keeping participants cycling through hope, debt, and blame. 🚩

🤮🐦‍🔥 “Transform Your Life with Isagenix | Empowering Wellness and Wealth” 🐦‍🔥 🤮

Watch closely, because this is where the magic happens: the company paints a picture of limitless opportunity, but as Robert L. FitzPatrick lays out in Ponzinomics, the secret is that the sales rep is the best customer. That’s right… the real profits aren’t coming from your vague dreams of financial freedom; they’re coming from the people who are already buying the products and trying to climb the ranks.

The numbers don’t lie. According to Isagenix’s own disclosure: the overall average annual income for associates is $892. Among those who actually earned anything, the average jumps to $3,994. Do the math: $892 ÷ $3,994 ≈ 0.223 — meaning only about 22% of associates earn anything at all. The other 78%? Zero. Nada. Zilch.

And before you start fantasizing about that $3,994, remember: that’s before expenses. Let’s run a realistic scenario based on actual product spend:

  • $150/month on products or promotional materials = $1,800/year → net ≈ $2,194 − $1,800 = $1,194 before other costs.
  • Factor in travel, events, or socials? That $1,194 could easily drop to near zero…or negative.

The point: the so-called “income potential” evaporates fast when you account for the mandatory spending MLMs require. The only thing truly transformed is the company’s bottom line, not yours.

No wonder the comments are turned off.

Apparently, nobody actually crunches the numbers while the marketing spiel promises energy, strength, and vitality as if a shake could fix financial exploitation, metabolic burnout, and guilt-tripping at the same time.

My story is just one case study of how these tactics play out in real lives: I was recruited through trusted connections, emotionally manipulated with promises of transformation, pressured into relentless product use, and left with financial strain and long-lasting health consequences. That’s the “empowerment” MLMs sell and it’s why scrutiny matters.

Cultural Ecosystems That Enable MLMs


MLMs don’t operate in a vacuum. They flourish where belief structures already normalize submission to authority, truth-claims, and tightly networked communities. Evangelicals and the LDS Church provide striking examples: tight-knit congregations, missionary training in persuasion, and a cultural emphasis on self-reliance and communal obligation create fertile ground for recruitment.

Companies like Nu Skin, Young Living, doTERRA, and Melaleuca have disproportionately strong followings in Utah and among Mormon communities. FitzPatrick notes that MLMs thrive where trust networks and shared values make persuasion easier. The kind of environment where aspirational marketing and “prestige” teams can latch onto pre-existing social structures.

In short, it’s not just the products or the promises of positive thinking; it’s where belief, community, and culture all collide… that allows MLMs to hook people and keep them chasing elusive success.

Beyond Magical Thinking

The critique, then, is not of hope or positivity per se, but of weaponized optimism. When mantras like let go and let God or just thinking positive to manifest it are used to shut down discernment, discourage action, or excuse exploitation, they cease to be spiritual tools and become instruments of control.

Nietzsche challenged us to look beyond systems that sanctify passivity, urging instead a confrontation with reality even when it is brutal. FitzPatrick’s work extends this challenge to the world of commerce: if we truly care about empowerment, we must be willing to see how belief systems can be manipulated for profit.

That’s why MLMs and the Law of Attraction deserve scrutiny. Not because they promise too much, but because they redirect responsibility away from unjust structures and onto the very people they exploit.

Coming Up: A Deeper Dive

Next week on the podcast, I’ll be speaking with Robert L. FitzPatrick, author of False Profits and one of the world’s leading experts on MLMs. With decades of research, FitzPatrick has testified in court cases exposing fraudulent MLM schemes and helped unravel the mechanisms behind these multi-billion-dollar operations. He’s seen firsthand how MLMs manipulate culture, co-opt spirituality, and turn belief itself into a product.

Stay tuned. This is a conversation about more than scams, it’s about the machinery of belief, and how it shapes our lives in ways we rarely see.

Taste0ftruth Tuesdays Previous blogs on MLMs: 

•The MLM Illusion: Selling a Dream or a Trap?

•Why MLMs Exploit Magical Thinking

•Uncover how MLMs and high-control religions exploit narratives to control and isolate you

•Lottery Odds vs MLM: Which Poses a Higher Financial Risk?

Previous Interviews:

Deconstructing Deception: MLMs, Exploitation & Online Influencers

From Serendipity to Scrutiny: The Truth Behind MLMs and Coercive Control

References/Suggested Reading

  • Byrne, Rhonda. The Secret. New York: Atria Books, 2006.
  • Eddy, Mary Baker. Science and Health with Key to the Scriptures. Boston: The Christian Science Publishing Society, 1875.
  • Emerson, Ralph Waldo. The Essential Writings of Ralph Waldo Emerson. Edited by Brooks Atkinson. New York: Modern Library, 2000.
  • FitzPatrick, Robert L. False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Charlotte, NC: Herald Press, 1997.
  • FitzPatrick, Robert L. Ponzinomics: The Untold Story of Multi-Level Marketing. Charlotte, NC: Skyhorse Publishing, 2020.
  • Haidt, Jonathan. The Righteous Mind: Why Good People Are Divided by Politics and Religion. New York: Vintage Books, 2012.
  • Nietzsche, Friedrich. On the Genealogy of Morals. Edited by Walter Kaufmann. New York: Vintage Books, 1989 (originally published 1887).
  • Peale, Norman Vincent. Positive Thinking for a Time Like This. New York: Prentice-Hall, 1948.
  • Quimby, Phineas P. The Quimby Manuscripts. Edited by Horatio W. Dresser. New York: Thomas Y. Crowell, 1921.
  • Wallace, David Foster. “Consider the Lobster.” In Consider the Lobster and Other Essays. New York: Little, Brown, 2005. (Useful on consumer culture critique, if you want a modern edge.)
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When Morality Binds and Blinds: Lessons from Charlie Kirk’s Death

Hey hey my friends, welcome back to Taste of Truth Tuesdays. Today’s episode is going to be heavier than usual, because I want to process something that has been shaking me to my core over the past week, the brutal death of Charlie Kirk.

Now, I need to start here: I did not agree with Charlie on everything, especially not his theology. You know me, I don’t subscribe to the idea that morality begins and ends with the Abrahamic scriptures. That’s a hard pass. But I also can’t deny the impact Charlie had on me. I spent years watching him debate, learning from the way he sharpened his arguments and stayed composed with people he deeply disagreed with. He’s one of the people who actually inspired me to study the Constitution, socialism, and to pay more attention to what’s happening politically.

So when I heard he was brutally murdered, I cried. It was horrific. And then, when I looked online and saw people celebrating his death? Saying he deserved it because he was a white, conservative, Christian man? That was gutting. Not just emotionally but morally. 

In fact, let me show you a comment I received. This person told me she couldn’t believe I was mourning the death of a Trump supporter, that he had ‘spewed so much,’ and then announced she was unfollowing and blocking me.

That’s the climate we’re in. Not just disagreement, but outright dehumanization.

That kind of reaction, the dancing-on-the-grave energy, it’s not just tasteless. It’s a reflection of how far moral tribalism has gone. She is a perfect example of what I saw when I was navigating ex-Christian and ex-evangelical spaces. It is the same trend there: conservatives painted as villains, ridiculed, dismissed, treated as less-than. 

Folks in my parasocial networks would send me podcasts or Instagram pages that were just openly disrespectful and overgeneralizing, like mocking anyone who leaned right was simply part of the healing process. And I remember sitting there thinking… how are you even friends with me if you despise people like me so much?

It’s like the hatred is so baked into the zeitgeist, people don’t even notice they’re doing it.

I’ve already done an episode on the radical left and why I left the left in 2020. Back then I saw the extremism ramping up with Black Lives Matter, with pandemic policies, and yes, with those shocking poll results in 2022, where a significant portion of Democrats said they believed unvaccinated people should have their kids taken away or even be put into camps. 

https://www.rasmussenreports.com/public_content/politics/partner_surveys/jan_2022/covid_19_democratic_voters_support_harsh_measures_against_unvaccinated?
Breaking down the Power Play:  Women’s Suffrage, Christian patriarchy, and Trad Wife Propaganda

That was the moment I realized this wasn’t just about public health.  It was about authoritarianism cloaked in moral righteousness.

And I want to tie that moment to this moment. Because what we’re seeing with Charlie Kirk’s death is the exact same kind of moral righteousness, just flipped.

This is where Jonathan Haidt’s book The Righteous Mind comes in and yall know I bring this book up a lot, but today it’s essential. 

Haidt’s big idea is that morality isn’t one single thing. It’s made up of six different foundations, like taste buds of the moral sense. Let me walk you through them:

  1. Care vs. Harm – the instinct to protect others from suffering. Progressives tend to emphasize this one the most.
  2. Fairness vs. Cheating – concern for justice, reciprocity, equal treatment. Again, heavily weighted on the left.
  3. Loyalty vs. Betrayal – valuing group solidarity, patriotism, belonging. This resonates more on the right.
  4. Authority vs. Subversion – respect for tradition, leadership, order. Again, more prominent for conservatives.
  5. Sanctity vs. Degradation – ideas of purity, sacredness, things that must not be defiled. Religion is one form, but health and nature can trigger it too. Conservatives score higher here, but you see progressives activate it around food purity or environmentalism.
  6. Liberty vs. Oppression – the drive to resist domination and protect freedom. This one cuts across both sides but is framed differently, the right fears big government, the left fears corporate or systemic oppression.

Now, how does this help us explain what we’re seeing?

Progressives, whose moral taste buds are dominated by Care and Fairness, look at Charlie Kirk and say, ‘He caused harm to marginalized groups, he propped up unfair systems.’ So when he died, they felt justified in celebrating. Their moral taste buds told them: this is justice.

Conservatives, on the other hand, lean more heavily on Loyalty, Authority, and Sanctity. Charlie embodied loyalty to the nation, respect for conservative traditions, and yes, defense of the sacred. So his death wasn’t just tragic, it was an attack on everything sacred to them. That’s why you’re seeing these martyrdom narratives, even AI videos of Charlie in heaven with other ‘heroes of the faith.’ It’s moral psychology in action.

👉 And this is also the perfect moment to point out the formula behind Psy-Ops. Because these martyrdom narratives aren’t just spontaneous. They follow a pattern of influence:

(Stimulus + Feeling) – Conscious Awareness × Repetition = Belief.

That’s the formula. You feed people a stimulus, in this case, AI imagery of Charlie Kirk as a martyr. You attach it to a strong feeling: grief, anger, hope. By doing so, conscious awareness is bypassed, people aren’t stopping to analyze, they’re in raw emotion. And then you repeat it over and over. Before long, it’s not just an image, it’s a belief. This is why these videos are so powerful, they’re not just content, they’re psychological conditioning.

In the book Free Your Mind, which we discussed in our previous podcast episode, Chapter 9 emphasizes the importance of getting ideas in writing—but it also highlights the unique power of images. As the book notes:

“An image tells a thousand words, and seeing is believing. You tend to be more easily persuaded by images than by words, and video is even more persuasive. On the other hand, reading leaves more breathing room for critical thinking.”

Images can define ideas and stick in our minds in ways words alone often cannot. A single powerful metaphor or visual statement can leave a lasting impression. Take Donald Trump’s political career, for example: it wasn’t only shaped by complex and abstract immigration policies, but also by concrete, visual symbols—a border wall, or the image of him standing with his fist raised, signaling defiance after the attempted assassination. Mental images grab our attention and viscerally anchor themselves in our minds. They’re persuasive tools that can move political movements forward.

Psychologists agree. This phenomenon is known as the picture superiority effect: images are far more memorable than words. In one study, participants were shown a mix of 612 images and words for six seconds each. When asked later which they recognized, 98% of the pictures were remembered, compared to just 90% of the words. Another study of news broadcasts found that only 16% of stories were remembered when heard over the radio, versus 34% when watched on television.

The takeaway? Images are not just memorable-they shape perception.

Seeing really is believing.

And here’s Haidt’s main takeaway: morality binds and blinds. Both sides feel righteous, but both sides are blinded. The left is blinded to the humanity of someone they disagreed with, so they cheer for his death. The right is blinded to pluralism and nuance, so they sanctify him and risk sliding into Christian authoritarianism.

And let’s pause here…because this rise in religious fervor is deeply concerning to me. I used to push back when people warned about Christian nationalism. I thought it was overblown. But watching Gen Z churn out martyr videos of Charlie Kirk, watching this wave of revivalist passion roll in, I can’t deny the potential for backlash anymore.

It’s not just reverence – it’s symbolism, its revivalism, its identity politics wrapped in scripture. And that’s where my alarm starts.

Take the Noahide Laws movement. People often describe it as returning to a universal moral code. On its face, sure, that sounds appealing. But when morality is rooted in a particular scripture or identity, it often becomes a tool to say: ‘these norms are non-negotiable, and dissent or spiritual alternatives are forbidden’ That’s when spirituality crosses into political power-building.

Listen to this clip from Ben Shapero on the Daily Wire.

And we’re already seeing it creep into policy. 

The administration just passed an executive order on ‘Eradicating Anti-Christian Bias.’ Protecting religious freedom is vital, yes. But there’s a difference between protecting believers from discrimination and making laws where Christian sentiment is immune from critique or satire. 

The White House posted a video mourning Charlie Kirk concluding with:

“1 Corinthians 5 and 15 provide compelling evidence (not only intrabiblical but also extrabiblical) that Jesus Christ was a real historical figure. He lived a perfect life, was crucified, rose on the third day, and is Lord and God.”

If you still don’t see how Christianity and faith in Jesus, a figure who probably never existed—is both holding this country back and enabling Zionism, it’s time to wake up.

We’ve already seen new laws against so-called antisemitism that start to look a lot like blasphemy laws. How long before similar protections are extended to Christian sentiment?

This matters because young people might get swept into this revivalist Christian / Abrahamic framework without realizing it. 

It reduces room for spiritual alternatives, for pluralism, for traditions like panpsychism or animism, worldviews that see all of reality as alive, interconnected, and worthy of respect. That feels more universal to me. Less tied to tribal texts, less prone to turning spirituality into a weapon of the state.

History has shown us that religious revivalism mixed with nationalism and state power is a dangerous cocktail. It binds, but it also blinds. And that’s why I can’t jump on board with this new wave of Abrahamic revivalism being fueled by Charlie’s death. My skepticism sharpens right here.

So here’s where I land: I grieve. I grieve for a man who influenced me. I grieve the way his life was taken. But I also grieve the way his death is being used  by some to celebrate evil, by others to canonize him into sainthood. Both sides reveal how morality binds and blinds. And if we don’t wake up to that, we’ll keep swinging between authoritarian extremes.

And I want to close with a reminder from Jonathan Haidt himself. He wrote:

“Social scientists have identified at least 3 major forces that collectively bind together successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared stories. We are now at the greatest level of political polarization since the 1860s. It’s more necessary than ever to return to these 3 forces in every way we can, individually and as a society.”

That’s where I want us to go. Beyond tribal stories of vengeance or martyrdom, back toward trust, strong institutions, and stories that unite rather than divide.

One of my new favorite YouTubers https://youtu.be/UQ02zhLmkTM?si=96o2gTReXl-nvClS

So, maintain your curiosity, embrace skepticism, and keep tuning in.

Further Reading & Sources