The Crunchy-to-Alt-Right Pipeline: from Wellness to Extremism

Over the last few weeks, we have been exploring the complex interplay between radicalization, conspiracies and religion. During the pandemic, I was one of those new-age rebels that was pumped into conspiracy and conversion to religion pipeline. I was one of those people seeking answers and meaning that was drawn to radical ideologies and conspiratorial narratives that promised belonging, purpose, and empowerment.

A huge aspect of my deconstruction process is realizing how I’ve been susceptible and caught up in cult-like dynamics for most of my adult life. I spent years entangled in an MLM (2016-2020), which only worsened my dis0rded eat1ng behaviors from high school. These products often promoting unrealistic body standards and fostering unhealthy relationships with food. Feeling lost without that community, I was drawn into pandem1c conspiracies and eventually into high-control religion.

The “crunchy hippie to alt-right pipeline” is a phenomenon where individuals initially attracted to alternative wellness and New Age practices become increasingly exposed to far-right ideologies.

This shift is facilitated by social media algorithms and influential figures who blend wellness content with conspiracy theories and extremist views. This shift is facilitated by social media algorithms and influential figures who blend wellness content with conspiracy theories and extremist views.

Key Points of the Pipeline:

  1. Algorithmic Influence:
    • Social media platforms like YouTube and Instagram use algorithms that can gradually expose users to more extreme content. For instance, someone watching videos on natural health remedies might eventually receive recommendations for videos that include far-right conspiracy theories or anti-establishment rhetoric​ (Virginia Review of Politics)​.
  2. Overlapping Values:
    • Certain aspects of New Age and wellness cultures, such as skepticism of mainstream medicine and government, overlap with the distrust and anti-establishment sentiments of far-right groups. This makes the transition smoother as the ideologies can appear to support each other​ (Cross Cultural Solidarity)​.
  3. Influential Figures:
    • Wellness influencers who propagate conspiracy theories (like QAnon) help bridge the gap between New Age communities and far-right ideologies. They often present themselves as offering alternative truths, which can be appealing to those already disillusioned with conventional systems​ (Cross Cultural Solidarity)​.
  4. Community Dynamics:
    • Online communities play a crucial role. Individuals often seek validation and a sense of belonging in these groups. Once part of a community that blends wellness with far-right views, it becomes easier to accept and internalize these extremist ideologies​ (Virginia Review of Politics)​​ (Cross Cultural Solidarity)​.

Implications:

  • Radicalization: This pipeline can lead to the radicalization of individuals who initially joined wellness communities for benign reasons but gradually adopt extremist views.
  • Polarization: The spread of far-right ideologies within wellness spaces contributes to societal polarization and the mainstreaming of conspiracy theories.
  • Public Health Concerns:
    • Misinformation and Hesitancy towards “BigPharma”
      Social media platforms have been conduits for the dissemination of misinformation regarding đź’‰, leading to hesitancy. False claims about safety and conspiracy theories have undermined public health efforts.
    • Addressing these public health concerns requires a multi-faceted approach that includes combating misinformation, improving mental health services, addressing healthcare inequities, ensuring continuity of chronic disease management, strengthening public health infrastructure, and promoting evidence-based health practices. Public awareness and education, policy reforms, and community engagement are essential in tackling these challenges and improving overall public health outcomes

Conclusion:

Understanding this pipeline is essential for recognizing how seemingly unrelated interests in wellness and spirituality can be co-opted by extremist ideologies. It highlights the need for vigilance and critical thinking in online spaces, as well as the importance of promoting credible information and fostering inclusive communities. For more detailed discussions on this topic, you can refer to articles from sources like the Virginia Review of Politics and Cross Cultural Solidarity​ (Virginia Review of Politics)​​ (Cross Cultural Solidarity)​.

2 thoughts on “The Crunchy-to-Alt-Right Pipeline: from Wellness to Extremism

  1. Pingback: Beyond the Echo Chamber: How the Quest for Truth Became a New form of Dogma – Taste0ftruth Tuesdays

  2. Pingback: From Conspiracy to Cult–How I was recruited into high control religion. – Taste0ftruth Tuesdays

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